Stewart Traver

PRINT
Stealth Cam
The assignment was to develop three print ads for
an outdoor motion sensor detector that is used by
hunters to track game.
The print ads that were developed use excellent
photography to create a higher sensory of imagery
and a greater emotional connection. The concept
also relied on the viewer making their own emotional
connection to the simple and short headline.
Savannah Film
Festival
The assignment was to create three print ads for the
Savannah Film Festival.
The strategy was to take old movies that were going
to be presented and show them in an inviting graphic
style that had good sequence and pacing when you
viewed all three.
The concept was to create a retro movie poster
feel that could easily be extended to an actual
movie poster. The distressed retro feel is similar to
Tarantino’s Grindhouse productions.
Freedom Flask
This campaign was for a recent start-up company
that sells novelty flasks that didn’t want to be so
novelty anymore. The campaign consisted of
numerous banner ads, website, logo design, print
ads and general branding.
These two print ads are the result of just one of
many ridiculous concepts that we came up with
targeting male college students.
The strategy was straight forward: get every college
student to sneak alcohol into, well, everywhere.
The concept here plays off sexual nature of not
only male college students but also off the very
phallic nature of the flask itself.
ANCESTRY.COM
HEAD: Obsess about your roots. Without the
touch-up self-coloring comb.
COPY: Take a more rewarding midlife-crisis
path to self-discovery. Ancestry.com is a
great way to learn about yourself and your
past in a way that redefines you – not your
coif. You can delve deep into what and who
make you… well, you. Piece together your
family tree using Ancestry.com’s vast library
of census records including photos, birth,
and death certificates. You will find a renewed
appreciation for your roots - unless you
discover a history of premature greyness in
your family tree. There’s nothing we can do
about that. Sorry.
TAG: Discover
Kindle
Honoring the Voice.
This project was designed to demonstrate
the ability to develop the art direction by
using long copy for the ad execution.
Understanding the intentions of the
copywriter, of the tone, of the voice and the
brand was the key strategy.
POSTER
BP Oil Poster
For this project the focus was on the current
BP oil spill. I was to Create a thought provoking
poster design using only two colors. This was
an opportunity for to take persuasive skills and
marketing techniques and apply them to an
actual event that is affecting us now.
Starbucks Free Wireless Internet
The Project was to design a poster and
print ad to coincide with Starbucks’
introduction of unlimited free wifi for all
of their customers and not the previous
unlimited wifi they offered to customers
that had a Starbucks card.
The advertising goal is to increase
customers at Starbucks by offering
unlimited free wireless internet access at
all U.S. locations starting July 1st, 2010.
GRAPHIC DESIGN
Grotesque Blackletter
A typographic exploration of unique and timeless
Grotesque and Blackletter typefaces.
A grid was used for the layout of the entire book.
Although complex, the spreads nonobjective
elements and text read quite clearly. The
pages are separate yet are part of a whole. The
compositional unity is due to the use of similar
grids on each page and the horizontal alignments
of elements from page to page. The text spreads
have certain vertical rules that introduce a
rhythmical series that connotate a musical staff.
The page dimensions are 8.25 in by 10.75 in.
The book was printed on Neenah’s Environment
100PC WHITE Smooth 148 (g/m2).
The cover is Houndstooth fabric with an Unger
Fraktur ampersand monogrammed on the front
and a Fette Fraktur ampersand on the back.
Rubik’s Cube
Redesign a package of your
choice of a product under $10.
The design must be for dry goods
and must include a die-cut. Mass
production and transportation
must be considered.
THINGS TO CONSIDER WHEN
DESIGNING YOUR PRODUCT:
Ability to pop off the shelf next to
other products.
OBJECTIVE:
To understand how a package is
designed and executed.
To understand how die-lines are
placed within the artwork.
Dark Lord
The book was designed as a piece that
demonstrates the creative process of a
project. It displays the progression from
concept, lists, mind maps, thumbnails,
roughs, comps and finals. It illustrates the
thought process and how the project was
handled from start to finish.
Sundance Paper Collection
The objective was to design and produce an advertisement and
marketing piece for Neenah’s Sundance® Collection using a five
color design to increase the understanding of pre-press printing.
The strategy was to create a small book using several papers
from the collection. To achieve the objective I wrote a letter set in
the late 1800s in the voice of a Wyoming plains pioneer writing
to a loved one back home. The color palette chosen had a dusty
plains feel and the photography was compiled from previous
photos I had taken. In this project I was able to have full creative
control being the copywriter, art director and photographer.
Titanium Logo Design
FOR IMMEDIATE RELEASE:
The project was to design a logo for a commodity and not a
specific product. This was extremely challenging due to the
nebulous nature of target audience and desired results. The
strategy was to design a logo that was ubiquitous and meaning
that could be interpreted in many different environments and
situations. The concept was to use the most ubiquitous typeface
in the world, Helvetica, because of its neutral personality. To make
the logo autonomous and to give the commodity an identity the
letterforms were modified to create a continuous structure.
BACKGROUNDER:
22
MOTION
PANASONIC HEADPHONES
Whether used to block out sound while on an aircraft
or to create a tranquil environment so you can enjoy
your favorite CD track, these new headphones are up
to the challenge. The new RP-HC300 noise canceling
headphones are designed to reduce background
noise by creating out-of-phase sounds that equal
the background noise to effectively cancel it.
Additionally, the headphones reduce low frequencies
such as the drone of a plane’s engine or a loud air
conditioning unit. The noise-canceling feature can
also be switched off to allow the user to converse
or to reduce background noise by virtue of the
headphone’s comfortable insulated housing. Includes
carrying pouch and plug adapter for airplane.
1
7
13
19
2
8
14
20
3
9
15
21
4
10
16
22
5
11
17
23
6
12
18
24
MPAA
This was a group project with a copywriting class.
The objective was to create an interactive motion
piece that was primarily typography based. The
strategy was to increase the amount of moviegoers
to the movies by creating an interactive element that
was based in nostalgia.
The concept was to use several movie quotes that
were incorrect with the audio having the correct
sound bytes dubbed over. The concept relied
on the belief that correctly remembering famous
movie quotes are far more easier in a movie theater
because it is a more memorable experience.
Titanium Banner Ads
The project was to design two banner ads that
were short and concise. They were to have a
similar look and feel. The extreme size format
challenge is all to common in the real world. Your
client may be advertising on multiple sites with
very different specs and you will need to adjust
their online advertising to work in all cases while
upholding their brand and current campaign.
1
6
2
7
3
8
4
9
5
10
1
CAMPAIGN
Chevrolet Volt
New America is about the freedom that we
were inalienably given by our fore fathers
when each of us were born. It is about
embracing that freedom that we are so
lucky to have and protect. Above all, the
freedom to choose is the most inherent and
basic principle of our country’s promise.
We continue to fight for our freedom and
preserve our right to freewill.
The Chevy Volt is also dedicated to our
freedom to choose. That’s why we are giving
you the freedom from dependency. This
is New America. And we will not sit down
taciturn and gaze softly at Oil giants dictating
our dependency. We will have a choice. And
we have a car now to make that choice with.
A car to discover New America with.
Be a part of the discovery.
19
5
9
13
6
10
14
3
7
11
15
4
8
12
16
1
2
Stewart Traver
www.stewarttraverdesign.com
art direction
stew@stewarttraver.com
912.713.6110
SMASHBOX STUDIOS
2007 – (part-time) Stage Manager
OBJECTIVE:
To establish a full time employment opportunity at a reputable advertising agency
Managed equipment for all stages for film and print advertising.
Served clients to the best of their needs so their time at the studio was
smooth and without error.
EXPERIENCE:
FREELANCE ART DIRECTOR
20010—to present.
Designed websites, logos and identity, brochures, flyers, business cards, banner ads
and print ads for Global Corporations.
QUIXOTE STUDIOS
2005-07 Stage Manager - Los Angeles, CA.
Managed eight stages in two locations.
Created Brand Identity for a start-up company. Photographed all products
and created print ads, banner ads, viral campaign providing awareness
and ultimately increasing gross revenue.
FREELANCE CAMERA ASSISTANT
2006—to present Los Angeles, CA.
Responsible for distributing and collecting all gear and equipment for
multiple stages and prepping stages for productions the following day.
LAW OFFICE OF BENJAMIN EICHHOLZ
June-Sept 2003 Savannah, GA
As 1st assistant, would meet with clients and art directors to discuss concepts and
ideas and how to execute the idea artistically.
As an assistant to an attorney, handled tasks such as: Phone calls, faxes,
negotiated settlements with claims adjusters, assisted in the preparation of
pleadings and complaints, monitor claim/client accounts and personal
financial statements.
Was responsible for all lighting and camera exposure on set to insure a satisfactory
finished product.
Have been a 1st assistant to such advertising photographers as Jill Greenberg,
Justin Stephens, Andrew Macpherson, Gavin Bond, Matthew Welch, Mary
EllenMatthews,Yu Tsai.
VECTOR MARKETING CORPORATION
Sales Manager, May-Dec 1998 Savannah, GA
As a member of the Vector Marketing team established record for most sales
in one month at $10,000.00. As a result, trained new members and became a
sessional lecturer. Planned, organized, and directed staff and office activities.
Have worked on numerous print ads and campaigns such as: Apple, Mercedes
Benz, Siemens, DirecTV, Sears, LG, EA Sports, Paramount, NBC/Universal, ABC, Sony,
Warner Bros, Disney, Lifetime, Victoria’s Secret, PetSmart, Ceaser’s, Guess,
Marciano, BCBG, Sean John, bebe and many smaller clothing companies.
Worked on covers for the following magazines: Vanity Fair, Vogue, Italian Vogue,
Russian Vogue, Korean Vogue, Fast Company, Wired, Fortune, People, Men’s
Health, Women’s Health, Men’s Fitness, Men’s Journal, Good Housekeeping, GQ,
British GQ, Seventeen Magazine, Instyle, Teen Cosmo, Cosmo Girl, Conde Nast
Portfolio, Entertainment Weekly, Texas Monthly, Money Magazine, New York
Magazine, New York Times Magazine, O Magazine, TV Guide, Access DirecTV,
Radar, Blender, Spin, ESPN Magazine, Los Angeles Magazine, Arena, Angleno,
Newsweek, SOMA, 944 Magazine, XXL, Vibe, Best Life Magazine, Flaunt and others.
FREELANCE PHOTOGRAPHER
Los Angeles, CA.
CANDLER HOSPITAL
Laboratory Assistant, June-Aug 1997 Savannah, GA
SKILLS:
Adobe Creative Suite, Microsoft Office, photography, typography, advertising,
surfing, drumming, presentations, studio lighting, fashion marketing, film and
television production.
EDUCATION:
Have shot many bands, fashion shows and clothing lines.
Strengths are in studio lighting but have an affinity for natural light.
Comfortable with all camera formats in both digital and film.
“Stewart Traver’s whimsical, untitled piece stole the show at Smashbox
Studios’ 12th annual Face Off -- a judged exhibition spotlighting the work
of photo assistants from the two coasts.” –Los Angeles Times
Savannah College of Art and Design (SCAD), Savannah, GA
Master of Arts in Advertising
Graduated: November 2010
University Of North Carolina At Chapel Hill
Bachelor of Arts in English
Graduated: August 2004