As cars get smarter, so do buyers and sellers

Transcription

Page
Vol. 17 No. 1
Classified Intelligence Report
Consulting Services for Interactive Media and Classified Advertising
Vol. 17 No. 1 Jan. 18, 2016
AIM Group 2015-16 Automotive Advertising Annual
As cars get smarter,
so do buyers and sellers
Who’s winning the U.K.’s property portal war?, Page 73
© 2016 Advanced Interactive Media Group LLC
info@aimgroup.com +1-407-788-2780
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Vol. 17 No. 1
Executive summary
No-hassle buying, no-hassle selling, no-hassle owning, too
If a car sold today is smart enough to know when something’s wrong with it (onboard
computer diagnostics), smart enough to know how far away it is from the nearest gas station
or repair shop (GPS), smart enough to know it might need a tow (OnStar) and smart enough
to access the Internet (Wifi), how much longer will it be before it can put all that information together to find time in its owner’s calendar and book its own repair shop appointment? Or order its own needed replacement parts? Or track the tipping point at which
maintenance costs outweigh its value? Or monitor its trade-in demand?
If it could do all that, why couldn’t it negotiate its own sale? It’s only data, after all. We suspect it takes a whole lot less computer processing than,
say, a car that drives itself. And if car drivers are willing to take themselves
out of the equation of actually driving, doesn’t it follow that private car
sellers and car buyers are willing to take themselves out of the equation of
selling and buying?
In growing numbers, consumers are doing just that: They’re willing to
buy and sell online without ever meeting their counterparts in the transaction. Leave the details, and the detailing, to third parties. Money-back guarantees, no less.
Some companies in that category: Carvana, Vroom, Beepi and Shift. (We cover them in detail.)
Consumers everywhere would seem to want pain-free buying and selling experiences.
That’s evident by the measures automotive portals are taking to provide. In Sweden, sellers
leave the traction to auto auction house KVD; they drop their car off for cleanup and inspection, set the lowest acceptable price, and leave the rest to KVD. KVD’s inspections and are so
well regarded, buyers seldom check the car personally. In Germany, Carzada and Karosso
have similar no-hassle selling models. In Spain, Vento.tv provides video-chat services between buyers and sellers to build trust and minimize risk.
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Vol. 17 No. 1
classifiedintelligence report
Peter M. Zollman, Founder, Executive Editor
peterz@aimgroup.com
Katja Riefler, Principal, Managing Director
katjar@aimgroup.com
Rob Paterson, Principal, Director-Consulting
robp@aimgroup.com
Jim Townsend, Principal, Editorial Director
jimt@aimgroup.com
Christoffel Volschenk, Editor EMEA
christov@aimgroup.com
Léo Siqueira, director of Latin America
Senior Consultants
Konstantin Kalabin
Gareth Lloyd
Western Europe
Alessandra Ritondo
Cila Warncke
Cristina de Barros
Gérard Esteve
Anastasia Gnezditskaia
Lisa Walls-Hester
Eastern Europe
Andrzej Sowula
Pavel Marceux
Senior Analysts
Lars Herlin (Scandinavia)
China
Don Gasper
India
Radhika Sachdev
Shilpa Shree
Africa
Mamello Masote
Adegoke Seun
Turkey
Emre Dalkilic
Asia
Marco Bouwer
Southeast Asia
Marian Jacob
Middle East
Talal Abu Issa
Australia
Kate Lyons
Mary Biddle, sales— Americas, Australia, Asia
maryb@aimgroup.com
Diana Neatu, sales / marketing EMEA
dianan@aimgroup.com
Suzanne Lander, finance director
suzannel@aimgroup.com
Robin Monti, client services manager
robinm@aimgroup.com
Luke J. Smith, marketing
lukes@aimgroup.com
Michael T. Gaffey, production editor
Published twice monthly, except once in December, by Advanced Interactive
Media Group LLC. This publication may not be reproduced in any form, in
whole or in part, except by licensed clients.
Classified Intelligence Report occasionally covers companies that are clients
of the AIM Group. We make every effort to ensure that our editorial content is
objective and is not compromised by any client relationship.
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Table of Contents
Page 5. Four companies that hope to disrupt the used
car buying process by moving it entirely online.
Page 9. Kelly Blue Book launches a new program to
offer targeted incentives based on Big Data.
Page 11. A new Cars.com feature lets car owners sell
their used vehicles without a trade-in.
Page 13. TrueCar’s new CEO Chip Perry faces a big
challenge in reviving the struggling site.
Page 15. Automotive verticals using social content
capture a larger audience than traditional sites.
Page 17. A new vertical search engine is hoping to disrupt the U.K.’s auto buying market.
Page 19. Private owners turn to Swedish online auction
house KVD.
Page 20. Car buyers, sellers chat on Vento.TV.
Page 22. Australia’s CarSales expands, eyes China.
Page 23. LatAm Autos has big plans for Latin America.
Page 27. EBay shutters Garage site.
Page 29. Mobilotoservis mechanics make house calls.
Page 30. Service-focused sites start in Germany.
Page 32. Dutch portals add repair service.
Page 34. Online classifieds catch on in Pakistan.
Page 38. Motors.co.uk vows to shake up industry.
Page 40. Brazil’s WebMotors thrives in tough times.
Page 43. L’Argus rescues AutoReflex.
Page 45. Trovocamion keeps on trucking.
Page 47. Spanish sites see heavy-equipment sales rise.
Pages 49-73. Country snapshots
Pages 74-79. Other stories from Classified Intelligence
Report.
Automotive Annual 2015-2016 contributors
Alessandra Ritondo
Anastasia Gnezditskaia
Andrzej Sowula
Christoffel Volschenk
Cila Warncke
Cristina de Barros
Don Gasper
Emre Dalkilic
Kate Lyons
Lars Herlin
Léo Siqueira
Lisa Walls-Hester
Marco Bouwer
Marian Jacob
Michael T. Gaffey
Pavel Marceux
Robin Monti
Southeast Asia
Talal Abu Issa
Tariq Saeedi
Robert Dibrell,
cover illustration
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Vol. 17 No. 1
Companies mentioned in Automotive Advertising Annual
Vroom, Carvana, Texas Direct Auto,
Navent, EBay, Pinterest, EBay Motors,
Wix, Squarespace, Weebly, Beepi, Shift,
Mobilotoservis.com, Yemeksepeti.com,
AutoTrader, EBay Motors, Forbes, DriveTime,
Delivery Hero, Aslanoba Investment,
CarGurus, Google, Cox Automotive Media
Carzada.de, Karosso.de, Carspring, Rocket
Group, Kelly Blue Book, Google, TrueCar,
Internet, Carmudi, AutoScout24.nl,
GEICO Insurance, Cars.com, CarMax, TrueCar, AutoTrack.nl , MijnGarage.nl, Fixico,
Bloomberg News, Cox Enterprises, Landmark
Marktplaats.nl, Pakwheels.com, OLX.com.pk,
Communications, Nissan, RentPath,
Apnigari.com, Driven.pk, Sastigari.com,
AutoNews.com, Haymarket Automotive
Gari.pk., Autogenie.pk, Frontier Digital
Group, PistonHeads, Redalpine, Passion
Ventures, Motors.co.uk., Carmony.co.uk,
Capital, Facebook, Katana Capital, Adrian
Honest John, Parkers.co.uk, Carsite.co.uk,
Aoun, CarSnip, Microsoft, DWNLD, Peers Har-
SunMotors.co.uk, Driving.co.uk, Desperate
dy Group, KVD.se, Ratos, Schibsted, Block-
Seller, WebMotors, MeuCarango, CompreAuto,
et.se, Bytbil.com., Bilpriser.se, Netbil, Gar-
AutoReflex, Axel Springer, L’Argus, Cardiff
antibil, Vento.TV, Audi Motor Gómez, Grupo
Planet, LaCentrale, Trovocamion.it, Live
Motor Gómez, Coches.com, YouTube, Mitula
Shape LLC, DailyMotio, Vocento,
Group, CarSales, SK Encar, SoLo Autos, iCar
Autocasion.com, Mascus.es, Mascus,
Asia, Catcha Group, iProperty, WebMotors,
Milanuncios.com, Vibbo.com, Motor-
LatAm Autos, WebMotors, AutoFoco,
ing.com.au, Bikesales.com.au,
PatioTuerca.com , SemiNuevos y DeMotores,
Boatsales.com.au, RedBook.com.au, Willhaben,
TodoAutos.pe, AlaMaula, TodoAca,
GmbH & Co KG, Styria Media Group,
SimilarWeb, DeMotores, MercadoLibre,
Carsales.com Ltd, CarsGuide, Gebraucht-
Page 5
Vol. 17 No. 1
2015-2016 Global Classified Annual Report
This special report was included in the
Classified Intelligence Report continuous
advisory service for AIM Group clients
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Page 6
Vol. 17 No. 1
Did you miss these recent in-depth reports from the AIM Group?
YOUR competitive advantage is key in today‘s marketplace
2015 Real Estate Special Report
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With 109 pages, 19 stories, almost 20 country snapshots, and information on notable vendors from
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AIM Group is presenting one of its biggest and most comprehensive Classified Intelligence Reports with its Real Estate 2015 edition.
Big data in the U.S., a market share disruption in the UK, a merger
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Classified Intelligence Report’s, Real Estate 2015, shows you the
emerging winners and losers globally as the online real estate classifieds industry evolves.
The special report is included in the Classified Intelligence Report
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2015 Fraud and Abuse in Classifieds Special Report
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Fraud cost Internet companies almost 1 percent of their revenue in
2014, a LexisNexis study showed, and it’s likely to get worse as fraud
artists learn new ways to rip off companies and consumers.
It’s not just the impact on revenue that matters. A bad reputation on
safety and security issues can damage a site — perhaps
permanently. Certainly, Craigslist has been hurt by the 84 killings
that have been linked to Craigslist transactions and the thousands of
rapes, robberies and rip-offs that have injured its users.
In this issue, Classified Intelligence Report takes a look at fraud and
abuse, how it is accomplished and — most important — how
classified companies can fight it.
The special report is included in the Classified Intelligence Report continuous advisory service for
AIM Group clients, but is available for purchase for $1,295.
Page 7
Vol. 17 No. 1
About Classified Intelligence
Classified Intelligence, a division of the AIM Group, is the world’s leading classified
advertising consulting group.
CI works with dot-coms, newspapers, print classified publishers, yellow page publishers,
broadcasters and technology vendors in the U.S., Canada and internationally to help develop,
launch and grow revenue-generating services.
We are first and foremost “consultants who publish” — not “publishers who do a little
consulting on the side.” Most of our consulting work is performed on a proprietary basis — so
our clients often see only a small fraction of our work-product.
Classified Intelligence Report — known as “the bible of the classified industry” — delivers “must-have” information and analysis of the $100 billion annual global classified advertising.
We divide the industry into four key vertical categories:
Cars (automotive), including most forms of transportation
Homes, including sub-verticals like “new homes,” “resale homes,” “apartments / flats
for rent or lease,” and others
Jobs (recruitment / employment)
“Stuff” – merchandise / auctions
In addition, we focus on a wide range of classified-related topics and services, like social networking, professional networking, mobile advertising, video advertising on PCs and
mobile devices, and other media and publishing opportunities.
We offer solutions for companies planning their strategies, increasing revenue, market
share, and in developing products and packing strategies to grow their business.
Our team includes long-time senior executives, so we can work with senior executives
to help them understand where their classified services need to evolve.
Our team includes people who have been sales reps and sales managers, so we can help
sales teams grow and develop traditional and interactive media services.
We help build interactive products and services; we don’t just talk about them based
on flimsy research. Our analysts and consultants are well known and respected, with years of
experience in the field.
We work with clients globally, and have a team of more than 30 people throughout the
world following the changes in classified advertising more closely than anyone else.
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Vol. 17 No. 1
Classified Intelligence Report --- continuous advisory service
Classified Intelligence Report is a “continuous advisory service”
that helps you make money. We provide information on trends and strategies, but more important we publish reports that help you say, “I could
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Here’s what you get with our continuous advisory service:
One year of Classified Intelligence Report, published twice a
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CI Alerts so you’ll know about breaking developments you can act
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Clients-only content on AIMGroup.com.
Copies of our annual vertical reports — automotive, recruitment,
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Special reports such as “Free classifieds: They're all the rage, but
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Avoiding Trouble on Your Site” (as published).
Reprint rights for articles about your company from CIR and
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Clients receive four “seats” for recipients of Classified Intelligence Report. Additional seats (licenses) are available.
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in CIR to implement new products or services, and improve existing services, or “up and coming” staff members who would benefit from learning about the global nature of interactive classified advertising.
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Vol. 17 No. 1
The AIM Group: Why you should work with us
The AIM Group, formally known as the Advanced Interactive Media Group, is a world-class,
boutique consultancy that focuses on interactive classifieds.
Founded in 1997 by internationally known industry expert Peter M. Zollman, it has always
operated as a digital interactive media company. Both as a publishing company and as a consultancy, it operates virtually, worldwide, in real time. Consultants are decentralized, with high-level
executive experience in all facets of media — newspapers, television, radio, magazines, cable television and Internet / mobile commerce.
Our principals’ and consultants’ level of experience ranges from running an Internet
start-up company to managing media firms with thousands of employees. The network structure of
our operations makes us extremely flexible and able to react fast to various requirements: We can
add resources when and where they are needed.
AIM Group members are “the best of the best” — proven specialists in their fields with outstanding hands-on experience in new and old media. The decentralized approach speeds up processes and permits extreme flexibility. In addition to its full-time team of consultants, the AIM
Group works with a wide range of adjuncts that bring specific expertise in fields like video advertising, mobile media, new-product development and “change management.”
The AIM Group senior team includes:
Peter Zollman
Founding Principal
Katja Riefler
Principal
Managing Director
Jim Townsend
Principal
Executive Editor
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Vol. 17 No. 1
About our consultants
Peter M. Zollman brings more than 40 years of media experience to his role as
founding principal of the AIM Group / Classified Intelligence. He has worked
with a wide range of media companies, dot-coms, technology providers and
start-ups to develop and expand successful interactive-media services.
Zollman is internationally known as a dynamic speaker, and has served as keynote or presenter at hundreds of industry and proprietary conferences. He is
one of the world’s leading experts on Craigslist and free classifieds; selfservice ad placement; recruitment / automotive / real estate advertising, and
interactive media strategies for traditional media companies.
He regularly leads strategic executive workshops; supports product launches,
and conducts and writes proprietary research projects. He trained dozens of
sales reps for United Press International and Reuters news service, and has
conducted training workshops and Webinars for newspapers and regional press
associations.
As founding principal of the AIM Group, he formed a global consulting boutique firm, which
achieved revenues of more than $1 million annually. It publishes the continuous advisory service
Classified Intelligence Report (CIR), known for the world’s most valuable coverage of the classified
advertising industry. Zollman serves as publisher and executive editor of CIR.
Zollman has extensive experience in all facets of media – newspapers, television, radio, magazines and cable television. He started his career at a small daily paper, The Tonawanda (N.Y.)
News, during the Watergate era, and worked for United Press International and Reuters news agencies in sales, management and editorial positions. He has also worked as a managing editor at a “big
three” television network station; on-air anchor and assignment editor at a radio station, and Director of News at the world’s most advanced interactive-media project, the Full Service Network operated by Time Warner Cable.
He has been quoted as an expert on traditional and interactive media by the CBS Evening
News, The Wall Street Journal, The New York Times, Reuters, Business Week and many other media
organizations.
The groups Zollman has presented for include the World Association of Newspapers’ Beyond
the Printed Word conference, where he was co-chair; IFRA, the newspaper technology association
(note: WAN and IFRA have now merged); the Newspaper Association of America; Canadian Newspaper Association; Pacific Area Newspaper Publishers’ Association (Australia), and hundreds of dotcoms, media companies and similar organizations.
He has spoken on five continents, in more than 25 countries, and has visited all 50 United
States.
As a journalist, he won 13 awards for his reporting and photography. In addition to his interactive media and journalism experience, Zollman served as a restaurant reviewer in New Orleans.
He is based in Altamonte Springs, Florida, near Orlando.
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Vol. 17 No. 1
Katja Riefler, AIM Group managing director, has a broad background working
with newspapers, trade associations and online services to shape media companies for the future.
She joined the AIM Group in 2002, analyzing the changing nature of classified
advertising throughout Europe, and became our Europe Director in 2007. She
was promoted to director of EMEA in 2011 and became managing director on 1
January 2015.
She’s responsible for all client relationships in EMEA and heads a team of almost a dozen European analysts she recruited. An expert on digital developments, she works closely with the German newspaper association BDZV; the
German newspaper marketing association ZMG, and WAN-IFRA, the Darmstadtbased service organization dedicated to the publishing industry worldwide.
Riefler helped found the first Internet organization owned by and for German newspapers,
MBT Online KG, in 1996. It was a common venture of 18 Bavarian media houses. As the first executive at MBT Online, she helped build the business and oversaw development of Germany’s first common classified database among newspapers. When she left in 1998 to start her own consulting business, MBT Online had expanded its shareholder base to 30 newspaper companies and had 20 employees.
She has proved her trend-scouting talent and industry knowledge with several publications.
Her book, “Zeitung Online: Neue Wege zu Lesern und Anzeigenkunden” (“Newspapers online: New
ways to reach readers and advertisers”) was published in 1995 and the first book on newspapers and
the Internet in German. She’s also the author of the world’s first report on digital editions of newspapers, published in January 2003. She has written several major reports on newspapers managing
digital challenges.
IFRA, the world newspaper technology association, published special reports in 2008 and
2009 that she co-wrote about “Customer-Centric Communication” — advertising business strategies
in the digital age. In 2009, BDZV published her report on hyperlocal newspaper strategies, as well as
one on Google’s implications for newspaper’s digital strategies; in 2010, it published a report on
paid content. She is a regular speaker at conferences, and contributor to several trade publications.
Riefler has a background in editorial and earned her first merits as a journalist at the daily
newspaper Allgäuer Zeitung, a regional newspaper with a circulation of 115,000. She holds degrees
from Freie Universität of Berlin (Communication Science, lic. rer. publ.) and Ludwig Maximilians
Universität of Munich (Political Science, Master, summa cum laude).
After finishing school in 1982 she worked five years as a reporter and editor for Allgäuer
Zeitung. In the early 1990s, she coordinated of “Project Recherchefeld Wissenschaft,” a scientific
project of the Free University of Berlin aimed at increasing the cooperation between journalists and
scientists in Germany in the field of public health. She also has worked as an editor of the journalism magazine “Drehscheibe,” in Bonn, and written and edited a handbook for journalists on elections in Germany.
Riefler is based in Munich. She travels regularly throughout Europe and frequently to the
United States. She speaks German (native) and English (fluent).
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Vol. 17 No. 1
Additional AIM Group team members
The AIM Group team has grown to more than 40 people worldwide. For a look at the whole team and for
more complete bios, visit http://aimgroup.com/our-story/meet-the-team/
Jim Townsend is a principal and editorial director of the AIM Group and CI. He’s been in
the news business for more than 30 years. He oversees Classified Intelligence Report, our
continuous advisory service, and also handles new-product development. He was SVP of
operations for a start-up media company before joining CI in 2001. Previously, he was
new-media editorial director for the Houston Chronicle, where he pioneered interactive
real-time multimedia projects with journalists, non- journalists and community partners.
He’s based in Houston.
Patrick Peterson joined the AIM Group in 2014 as editor for Asia and Latin America. He
became editor of Classified Intelligence Report and AIMGroup.com at the beginning of
2015. With 30 years of daily journalism experience as a writer and editor, Peterson has
covered a diverse range of topics, from the invasion of Iraq to the business of the U.S.
space industry. He has worked for newspapers in Jackson, Miss., Hampton, Va.; Biloxi,
Miss.; and Melbourne, Fla. He is now a freelance business writer in Orlando, where he lives with his
wife, Lisa, who teaches film production management at the University of Central Florida.
Christo Volschenk joined the AIM Group as a researcher and writer in 2007. He brings
more than 26 years of experience in business journalism to the team, the last 14 years
focused on e-commerce. In addition to working closely with the AIM Group, Christo is also
a freelance journalist, online editor and translator. Before branching out on his own, he
spent 15 years with Naspers in South Africa where he worked as journalist, economics editor and online project manager. He now spends most his day supporting the consultants of AIM
Group as researcher and writer from an office in Stuttgart, Germany. His editorial focus is Europe,
Middle East and Africa.
Emmy Abdul Alim is writer / analyst for the AIM Group covering Southeast Asia. She
joined the AIM Group in 2014 after serving as correspondent for The Islamic Globe, a
weekly finance newspaper. She attended numerous industry events in Malaysia and Singapore. She is also a journalist and editor for Thomson Reuters Islamic Financial Gateway.
She has written reports for ASEAN Capital Markets Forum, Bank Negara Malaysia and the
Economic Intelligence Unit (Asia). She speaks Malay and English
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Vol. 17 No. 1
Dave LaFontaine, an AIM Group adjunct, is director of our Latin America practice. He has
more than 20 years’ experience as a journalist, editor and multimedia producer. LaFontaine is a videographer who has worked for ABC’s PrimeTime and as managing editor for
FilmsOn.com. He is also a blogger and entertainment writer who has worked for a number
of tabloid and specialty publications, which led him to write The Poison Penn (Dove
Books, 1996). He has served as managing editor of the Caracas Daily Journal, and worked as an editor and reporter in Latin America. He is fluent in Spanish and English, and writes for a number of
major industry trade organizations. He is based in Los Angeles.
Talal Abu Issa has been working with the AIM Group since 2007. He has followed developments in interactive media and classified advertising in the Middle East and Europe, and
has participated in several research projects. He works with a global telecoms provider in
Jordan as a project manager, primarily on mobile and GSM projects. He has more than 10
years of experience in IT, including four in telecom applications and six in Web-based applications, along with software life-cycle issues. He is fluent in English and Arabic, and is based in
Dubai.
Don Gasper joined the AIM team as a writer and analyst in 2005. Based in Hong Kong, he
covers media-industry trends in the Greater China area. He specializes in business and
legal developments concerning Chinese companies and has worked for several years as a
reporter and editor for a number of daily newspapers in Hong Kong. He later moved on to
work as a contributor and editor for various monthly publications and Web sites and has
also lectured on journalism and communications at different universities. Don is particularly interested in the development of the Internet and how this is revolutionizing possibilities for business
and social communication in China.
Lars Herlin joined the AIM Group in 2013. He had a long career in journalism at Expressen, Svenska Dagbladet and Veckans Affärer, and served as managing editor and later
managing director of Gotlands Allehanda. He was also managing director of a commercial
radio station during the same period. He lives on the west coast of Gotland in Sweden, 40
kilometers south of the medieval town of Visby.
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Vol. 17 No. 1
Alessandra Ritondo has been a writer, analyst and Italian correspondent for the AIM
Group since 2008. She specializes in financial topics and is mainly focused on the economic impact of new technologies for enterprises. Currently she is also a contributor to Affari
e Finanza (foreign correspondent), the business and financial weekly of La Repubblica,
(L’Espresso Group), Il Corriere delle Telecomunicazioni, a financial fortnightly, Ottagono,
magazine on architecture, furniture and industrial design (printed in Italian and English), and the
real estate marketing strategies website Immobiliare.com.
Cristina Costa is a journalist with long experience in the media agency business as well.
As a writer / analyst for the AIM Group and CIR, she focuses on Spain, Portugal, Switzerland and Austria. Before joining the AIM Group, she worked as a media-planning assistant
for Aegis Media and as researcher for a German, public television station, ZDF. As a journalist, she worked in Germany for regional newspapers, a radio broadcaster, and a news
agency. Cristina has a master’s degree in Journalism and also in communication science, film science and Portuguese. She is mainly focused on new online media developments and reports about
renewable energy.
Gérard Esteve joined the AIM Group in 2009 as a writer / analyst. He graduated from one
of the top engineer schools, ENSAM Paris, and completed an international marketing degree from IAE Aix-en- Provence. He started his career traveling the world selling technologies and services from French companies. In 2000 he met the founders of Pressflex, an Internet company selling Web services to the media industry, and became their French representative. This led to extensive contacts within the publishing industry. In 2003, he settled in La
Rochelle and started to write research papers for a business school and articles for a regional newspaper, then was asked to relaunch a management magazine in the Southwest of France.
Léo Siqueira joined the AIM Group in 2014 as writer / analyst for Latin America. He is a
multimedia journalist based near Sao Paulo, Brazil. Siqueira writes, reports and consults
for several news outlets and corporations in Brazil and in the U.S. Siqueira has worked for
almost three years as a correspondent in Brazil with ICIS, the world’s largest information
provider for the global petrochemical industry, and has worked with USA Today, Motorsport.com and Reed Business Information. He has served as a news presenter and commentator at a
radio station, and as a corporate journalist for Synergic Corporate Communications.
Gareth Lloyd is a new senior analyst for recruitment advertising. He is a C-level executive
who helps media companies navigate digital services, particularly applying technology and
innovation to recruitment classifieds, and the launch of new ventures. He has eight years
of executive experience at job boards and 14 years’ experience in digital leadership and
consulting. Most recently, Lloyd spent five years as COO of Trinity Mirror’s digital classifieds business. Prior to that he was COO of Financial Times Exec-Appointments. In 2013, he graduated from the University of Oxford’s Postgraduate course in Strategy and Innovation with a thesis on
“Disruption of the online talent sourcing market by social networks.”
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Vol. 17 No. 1
Tonya Ratajczak joined the AIM Group in 2011 as a marketing associate. She works behind
the scenes managing the AIM Group’s biweekly free newsletter, the AIM Group Update.
Prior to joining the AIM Group, she worked for Passageways Association and Event Management wherein she worked exclusively as a communications specialist with Local Media Association (formerly Suburban Newspapers of America). She’s a graduate of the University
of Michigan-Flint and lives near Traverse City, Mich., amid the beautiful canvass that is northern
Michigan.
Emre Dalkilic joined the AIM Group in 2014 as writer and analyst for Turkey. He has been
working as a reporter, editor, editor-in-chief, and executive editor in different (primarily
focusing on the growing Turkish economy) magazines more than 13 years. As a member of
multiple organizations focusing on global economies coupled with a passion for scientific
research, he actively contributes coverage on various business sectors within the online
media and classified industries. Emre won three scientific article prizes in the field of economics
and his works can be seen in many daily newspapers in Turkey (such as Sabah, Zaman and Radikal).
He also works with non-governmental organizations as a volunteer and occasionally serves as a
board member. Emre has also been involved in social projects including a project with the World
Bank.
Cila Warncke joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American
living in Ibiza, she brings extensive international writing and consulting experience to the
role. Educated at University of (BA) and Glasgow University (MLitt), she has worked for
wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses
her writing, research and analytical skills to help clients tell their stories, grow their business, reach
new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.
Mamello Masote joined AIM Group in 2014 as a writer/analyst for South Africa. She is an
award-winning business journalist from Johannesburg and holds a Bachelor of commerce
Degree in Financial Accounting from the University of Cape Town. Mamello was honored
with the ‘2013 Best Newcomer’ award at the Sanlam Excellence in Financial Journalism
awards. In the past, she has reported for the Business Times (Sunday Times) as well as the
City Press Business section. She has frequently covers the ICT, telecommunications, and technology
beat and continues to report for City Press in the retail, financial services, entrepreneurship sectors
in Africa.
Page 16
Vol. 17 No. 1
About our clients
The AIM Group has worked with hundreds of clients. These are a few of them:
Agora (Poland)
Monster Worldwide (U.S.)
AutoTrader.com (U.S.)
Naukri.com, Info Edge (India)
LiveCareer (Sweden)
News Digital Media Pty. Ltd. (Australia)
BVCP (Russia)
Oberbayerisches Volksblatt (Germany)
CareerBuilder (U.S.)
OLX (Argentina)
Cars.com / Classified Ventures (U.S.)
Postmedia Network Inc. (Canada)
Daily Mail & General Trust (U.K.)
RealEstate.com.au (Australia)
EBay Classifieds Group (Netherlands)
Rubrikk (Norway)
Fairfax Digital Media (Australia)
Russmedia (Austria)
Finn.no (Norway)
Sahibinden.com (Turkey)
Frankfurter Allgemeine Zeitung (Germany)
Sanoma Digital Inc. (Finland)
GMG Guardian Media Group (U.K.)
Schibsted ASA (Norway, 21 countries)
Grupa Pracuj (Poland)
Scout24 (Germany)
Gumtree (U.K.)
Sears, Roebuck and Co. (U.S.)
Hearst Newspapers (U.S.)
Seek.com.au (Australia)
Hometown Publications (U.S.)
Shaker Recr’t Advt’g & Comm’ns (U.S.)
Houston Chronicle (U.S.)
Spotter NV/SA (Belgium)
Immonet GmbH(Germany)
Stadsporten Citygate AB (Sweden)
Independent Digital Ltd. (Ireland)
Stellenanzeigen.de (Germany)
Inform Media Group (Hungary)
StepStone (Germany)
Joblocal (Germany)
Swift Communications (U.S.)
Jobs.bg (Bulgaria)
The Bangor (Maine) Daily News (U.S.)
Kalaydo (Germany)
The New York Times Co. (U.S.)
Kijiji (Canada)
The Sun Chronicle (U.S.)
KPC Media Group Inc. (U.S.)
The Washington Post Co. (U.S.)
La Vanguardia (Spain)
Times of India (India)
Lee Enterprises (U.S.)
TotalJobs Group Ltd. (U.K.)
LinkedIn Corp. (U.S.)
Trader Media East (Netherlands, Russia)
Marktplaats (Netherlands)
Transcontinental Media (Canada)
Mascus, Alma Media Interactive (Finland)
Trinity Mirror Digital Recruitment (U.K.)
Metroland (Canada)
Vivastreet (U.K.)
Microsoft Corp. (U.S.)
Workopolis (Canada)
MIH Internet / Naspers (South Africa, Nether- WorldWest LLC (U.S.)
lands)
The McClatchy Co. (U.S.)
Tribune Co. (U.S.)
Torstar (Toronto Star) (Canada)
Adicio (U.S.)
Yahoo HotJobs / Yahoo (U.S.)
SiteBlackBox (Israel)
… and many, many others
Visit us on the Web at www.AIMGroup.com.
For more information, contact founding principal Peter M. Zollman, 407-788-2780,
pzollman@aimgroup.com, or managing director Katja Riefler, +49.89.6.214.6044, katjar@aimgroup.com .

As cars get smarter, so do buyers and sellers

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