media kit

CRAFTING
MEDIA KIT 2014
WE ARE PART OF INTERNET BRANDS
OWNER AND OPERATOR OF 300+ LEADING SITES
WITHIN KEY VERTICALS ON THE INTERNET
AUTOMOTIVE
CAREERS
HEALTH
CARSDIRECT.COM
AUTOS.COM
& 130+ WEBSITES
MODELMAYHEM.COM
CLASSADRIVERS.COM
& 20+ WEBSITES
EHEALTHFORUM.COM
HEALTHBOARDS.COM
& 40+ WEBSITES
PARENTING
HOME & GARDEN
MONEY
DOITYOURSELF.COM
INHABAT.COM
& 20+ WEBSITES
FINWEB.COM
MORTGAGE101.COM
& 10+ WEBSITES
JUSTMOMMIES.COM
INHABITOTS.COM
& 20+ WEBSITES
SHOPPING
TRAVEL & LEISURE
WOMEN
FINDGIFT.COM
BARGAINIST.COM
& 10+ WEBSITES
WIKITRAVEL.ORG
VACATIONHOMES.COM
& 20+ WEBSITES
WEDDINGBEE.COM
CRAFTSTER.ORG
& 20+ WEBSITES
INTERNET BRANDS MONTHLY STATS
WE BRING THE AUDIENCE TO YOU
300+
766 MM+
127 MM+
3 BILLION+
WEBSITES
100% OWNED
& OPERATED
IB
PAGE VIEWS
IB UNIQUE
VISITORS
GOOGLE ANALYTICS
AVERAGE
MONTHLY
IMPRESSIONS
GOOGLE ANALYTICS
98%
375 MM+
25 MM+
6MM
VISITORS ARE NONPAID SOURCES
COMSCORE
PAGE VIEWS
COMSCORE
UNIQUE VISITORS
TOTAL NEWSLETTER
SUBSCRIBERS
SINCE 1998, WE KEEP GROWING
COMPANY HISTORY IB
127MM+
UNIQUE VISITORS*
2014
58MM
UNIQUE VISITORS
34MM
2011
UNIQUE VISITORS
26MM
2007
UNIQUE VISITORS
1.4MM
2005
UNIQUE VISITORS
1998
FOUNDED:
CARSDIRECT.COM
CHANGED NAME:
INTERNET BRANDS
IPO NASDAQ
: INET
ACQUIRED BY
HELLMAN & FRIEDMAN
CONTINUED GROWTH
* GOOGLE ANALYTICS MARCH 2013
CRAFTING VERTICAL PROPERTIES
A PLACE TO EXCHANGE IDEAS AND INFORMATION
REACH YOUR TARGET AUDIENCES
CRAFTING VERTICAL MONTHLY STATS
1.3M
12MM
127K+
UNIQUE VISITORS*
PAGE VIEWS*
COMBINED
SOCIAL MEDIA FANS
FACEBOOK / TWITTER / PINTEREST
521K+
7MM+
12:02
COMSCORE
UNIQUE VISITORS
COMSCORE
PAGEVIEWS
AVERAGE MINUTES
PER VISITORS
*GOOGLE ANALYTICS NOV 2013
INFLUENCE THE INFLUENCERS
LEARN FROM OUR AUDIENCES
85%
78%
WORK ON PAPER CRAFTING
PROJECTS AT LEAST WEEKLY
OF USERS HAVE CONSIDERED
BUYING PRODUCT
AS A RESULT OF COMMENT/POSTING
60%
80%
OF USERS HAVE
PURCHASED PRODUCT AFTER
SEEING COMMENTS / POSTS
OF USERS HAVE CLICKED
BANNER ADS
AD PRODUCTS
FOR YOUR MARKETING NEEDS
INTERNET BRANDS
OFFERS A WIDE VARIETY OF
CUSTOMIZABLE OPPORTUNITIES

STANDARD IAB AD UNITS

RICH MEDIA OPTIONS

CONTENT INTEGRATION

CONTESTS & EVENT SPONSORSHIP

ADVANCED TARGETING OPTIONS
728x90
728X270
PUSHDOWN
SITE
SKIN
300x250
SITE
SKIN
300X600
EXPANDA
BLE
*Used to demonstrate display size options, not necessarily indicative of page placement.
MORE ADVERTISING OPTIONS
SPONSORED EDITORIAL
SITE-SKINS
AUDIENCE TARGETING
GEO-TARGETING
DEDICATED EMAIL
SPONSORED VIDEO
SCAVENGER HUNT
SOCIAL MEDIA CAMPAGINS
SECTION TAKEOVERS
RISING STAR UNITS
NEWSLETTER
PRODUCT GIVEAWAY
OVERLAY
INTERSTITIALS
POLLS
ROAD BLOCKS
RICH MEDIA
HOME MAKEOVERS & HOW-TOS
BEHAVIORAL
CATFISH
MOBILE
BRAND STUDIES
IN-HOUSE CREATIVE
DESIGN CENTER
IAB
SPONSORED VIDEO
BREAKTHROUGH AD FATIGUE & ENGAGE!
UNIQUE CUSTOM OPPORTUNITES
INSPIRING PROMOTIONS
MASTER CRAFTERS
CRAFTERS QUICKIES
PRODUCT FOCUS
ENGAGING CONTESTS
MONTHLY TAKEOVER
SPONSORED CHALLENGE
SCAVENGER HUNT
EXCITING INCENTIVES
SPONSORED GIVEAWAY
DEDICATED EMAIL
NEWSLETTERS
MONTHLY CHANGE TAKEOVER
SPONSOR A CRAFTSTER FAVORITE!
THE CHALLENGE TAKEOVER BENEFITS
 CONTEST THEME IS CUSTOMIZED TO INTEGRATE THE
ADVERTISER AS EXCLUSIVE CHALLENGE SPONSOR.
 TWO MONTHS OF PROMINENT EXPOSURE FOR YOUR BRAND.
 CREATE BRAND FANS THROUGH A FUN AND ENGAGING
PROMOTION.
 EXTREMELY TARGETED AUDIENCE THAT HAS A HIGH
PROPENSITY TO BUY.
 MORE EFFECTIVE THAN SWEEPSTAKES THROUGH COMMUNITY
ENGAGEMENT.
 CREATES BUZZ AND EXCITEMENT OVER PRODUCTS.
 INCLUDES CO-BRANDED BANNERS TO DRIVE TRAFFIC TO
CHALLENGE PAGE
 TWITTER AND FACEBOOK ANNOUNCEMENTS THROUGHOUT
THE CHALLENGE.
SPONSORED CHALLENGES
GET OUR CRAFTY COMMUNITY EXCITED
PROJECT CHALLENGES ARE ONE OF THE MOST POPULAR FEATURES ON
THE SITE, AND WE’RE INVITING YOUR BRAND TO PARTICIPATE. WE TAKE AN
ORGANIC COMMUNITY TREND AND ADAPT IT INTO A MAJOR
PROMOTION OPPORTUNITY. COMMUNITY MEMBERS CREATE CRAFTS
BASED ON A RELEVANT THEME AND SUBMIT THEIR PROJECT TO WIN.
THE SPONORED CHALLENGE INCLUDES
 CONTEST THEMES CUSTOMIZED TO INTEGRATE YOUR BRAND NAME
AND PRODUCTS.
 TARGET DEMOGRAPHIC LOOKING FOR PRODUCTS TO IMPROVE THEIR
CRAFTING EXPERIENCE
 DEDICATED SUB-FORUM
 ANNOUNCEMENT IN NEWSLETTERS AND FORUMS
 SITE WIDE PROMOTION THROUGH CO-BRANDED ROS BANNERS
 TWITTER AND FACEBOOK ANNOUNCEMENTS THROUGHOUT THE
CHALLENGE.
 POST-CHALLENGE INTERVIEW WITH WINNER(S)
MASTER CRAFTERS SHOWCASE
SHOWCASE YOUR PRODUCTS THROUGH DETAILED
DEMOS & GET ENDORSEMENT FROM EXPERT CRAFTSTERS
SPOTLIGHTS PRODUCT BETTER THAN ANY OTHER PROMOTION
OPPORTUNITY. WE WORK CLOSELY WITH YOU TO HIGHLIGHT
SPECIAL FEATURES AND SHOWCASE YOUR PRODUCTS
THROUGH DETAILED DEMOS.
HIGHLY ENGAGING, HIGHLY EFFECTIVE.
THE MASTER CRAFTSTER BENEFITS:
 SEND SAMPLES OF YOUR PRODUCT TO OUR TEAM OF
SPECIALLY SELECTED CRAFTING EXPERTS FOR REVIEWS AND
DEMOS.
 ENDORSEMENT FROM THE MOST INFLUENTIAL MEMBERS OF
CRAFTSTER.
 DEMONSTRATES MULTIPLE APPLICATIONS OF PRODUCT FROM
SEVERAL MASTER CRAFTSTERS TO INCREASE APPEAL AND
DEMONSTRATE VERSATILITY.
 REVIEWS ARE FROM TRUSTED SOURCES IN COMMUNITY
MAKING IT MUCH MORE PERSUASIVE THAN ANONYMOUS
REVIEWS FROM OTHER SITES.
 DETAILED DISCUSSION OF PRODUCT BENEFITS.
 GENERATES FEEDBACK FROM POTENTIAL CUSTOMERS .
 INCLUDE S CO-BRANDED BANNERS TO DRIVE TRAFFIC TO
CHALLENGE PAGE
PRODUCT FOCUS
GET DETAILED DISCUSSION OF PRODUCT BENEFITS AND
GENERATE FEEDBACK FROM POTENTIAL CONSUMERS
CAPTURE THE AUDIENCE WITH EXTREMELY DETAILED REVIEWS AND
DEMOS FROM A PANEL OF COMMUNITY LEADERS.
THE PRODUCT FOCUS BENEFITS:
 SPONSORED PRODUCT REVIEW, COORDINATED WITH OUR
CREATIVE DIRECTOR
 FULL PRODUCT DESCRIPTION INCLUDING MANUFACTURER’S
DESCRIPTION
 STILL-SHOT AND OPTIONAL VIDEO USAGE TUTORIAL
 WRITTEN FEEDBACK FROM EACH MEMBER OF REVIEW TEAM
 WHERE-TO-BUY LINKS
 GALLERY OF SAMPLE PROJECTS COMPLETED BY THE REVIEW
TEAM WITH YOUR PRODUCT
 PUBLICATION INTRODUCTION AND ANNOUNCEMENT IN OUR
WEEKLY INKLING NEWSLETTER
 CO-BRANDED PROMO BANNERS TO ANNOUNCE AND DIRECT
VISITORS TO THE PRODUCT FOCUS
 HOMEPAGE ANNOUNCEMENT
 FACEBOOK AND TWITTER ANNOUNCEMENTS
 PERMANENT SITE PLACEMENT IN OUR RESOURCES SECTION
SCAVENGER HUNTS
THE GAME THAT DRIVES TRAFFIC TO YOUR WEBSITE!
MAKE YOUR WEBSITE THE CENTER OF ACTIVITY FOR A VERY
ENTHUSIASTIC COMMUNITY! WE ENCOURAGE OUR
CRAFTING AUDIENCES TO LOCATE INFORMATION ON
YOUR WEBSITE, POST THE ANSWERS ON OUR PROPERTIES TO
BE ENTERED INTO THE DRAWING FOR A PRIZE.
THE SCAVENGER HUNT BENEFITS
 CUSTOM CHALLENGE CREATED BASED ON CAMPAIGN
GOALS.
 POWERFUL BRAND AWARENESS OPPORTUNITY.
 DRIVE TRAFFIC TO YOUR SITE.
 VIEWING YOUR FULL PRODUCT CATALOGUE BECOMES
A GAME FOR THIS HIGHLY TARGETED AUDIENCE.
 SITE WIDE PROMOTION THROUGH BLOG AND OTHER
FEATURES.
 TWITTER AND FACEBOOK ANNOUNCEMENTS
THROUGHOUT THE CHALLENGE.
NEWSLETTER SPONSORSHIP
DELIVER YOUR CORE MESSAGE TO 231K SUBSCRIBERS
THE SPLITCOAST NEWSLETTER IS VERY POPULAR AND HAS A
PROVEN PERFORMANCE RECORD FOR ADVERTISERS.
THE SPONSORSHIP PLACEMENTS ARE LIMITED TO 5 PER ISSUE.
THE SPLITCOAST WEEKLY INKLING CONTAINS
 IN-DEPTH TECHNIQUE TUTORIALS.
 Q&A WITH BEATE, OUR RESIDENT STAMPING GURU!
 SPLITCOASTSTAMPER.COM NEWS
 A FEATURED PROJECT HOW-TO
 AND MORE…
WANT SOMETHING MORE CUSTOMIZED?
NO PROBLEM!
ONE VENDOR
CREATIVE TEAM
EVERYTHING
WILL BE
100%
TAILORED TO YOU
ON-SITE TECH TEAM
ACCOUNT MANGERS
200+ EDITORIAL WRITERS
ONLY POSSIBLE WITH INTERNET BRANDS
INTERNET
BRANDS
SMALL
NICHE
PUBLISHERS
LARGE
BRANDED
PUBLISHERS
NETWORKS,
EXCHANGES
& REP FIRMS
ENGAGED & TARGETED
AUDIENCES

300+ NICHE WEBSITES

?
X
SCALE

125M UNIQUES/MONTH
X


CUSTOM
CAMPAIGNS

FULL CREATIVE, EDITORIAL
AND IN-HOUSE TECH
?

X
VALUE

FULL RANGE OF PRICING +
FULL OPTIMIZATION SUPPORT

X

SAFE & TRANSPARENT
ENVIRONMENT

WE OWN AND OPERATE
ALL OUR PROPERTIES


X
EXPERIENCE

X


DEEP CROSS-VERTICAL
ADVERTISER EXPERIENCE
SELECT ADVERTISERS & AGENCIES
CONTACT INFORMATION
ANY QUESTIONS?
IBADVERTISING@INTERNETBRANDS.COM
OR CLICK HERE TO CONTACT US
CORPORATE HEADQUARTERS
INTERNET BRANDS, INC.
909 NORTH SEPULVEDA BLVD., #11.
EL SEGUNDO, CA 90245
WWW.INTERNETBRANDS.COM