Secrets Local Websites Use To Generate Traffic

SecretsLocalWebsitesUseToGenerateTraffic
Yesterday, Midas Media published the monthly list of Kenya’s Most Popular Local Websites and
Websites Visited Most By Kenyans showing, first, the most visited local websites and then
listing websites (both local and foreign) most visited by Kenyans. The websites in these lists
have used time-tested strategies to generate traffic to them. We would like to share with you,
today, the secrets that they have used for their sites and show you how you can use them for your
website.
Statistics show that 85% of websites visits come directly from Search Engines (Google, Bing,
Yahoo, etc) and these popular local websites use this to their advantage. But other than using
strategies that grab Google’s search attention, they have also fine-tuned their sites to retain the
visitors! And these are the three strategies they use!
1. CreatingNewandRelevantContentREGULARLY:
All the top twenty most visited local websites had new and relevant content that was updated
regularly. Daily nation, which is the most popular local website in Kenya, The Standard, Capital
FM, Rupu.co.ke, Yellow Pages Kenya and even BrighterMonday.com dominate the list using
this content approach!
These popular websites keep changing their content often with great results! Regular updating
and changing of content makes Google see you as a source of information. Because, Google
reasons that you can’t be adding new content to your website often unless its very relevant.
But, the content has to be RELEVANT! You don’t just want people to come to your website,
you want them to remain in the website and even refer their friends to your website! Irrelevant
and useless content won’t gain your website the reputation that will keep people in it and have
them refer their friends to your website!
Ultimately, Content is King, but relevant content is the King of traffic retention!
2. HavingManyLinksPointingToThewebsite
Links are the currency by which Google judges a website’s reputation. The higher the number
and quality of links to your website, the more reputable you are deemed by the search engine! An
audit of Kenya’s Most Popular Local Websites showed them having at least 300 links from other
websites pointing to them.
Now, getting such links pointing back to your website takes time and experience. But, good news
is that an internet marketing company can handle that strategy for your website. Then, as the
links increase, your position on Google search gets better until you become the first website that
appears when a person searches about your industry or product. Popular Local Websites have
done it, you can perfect it!
3. EasyToNavigateWebsiteLayout
While search engines are good at directing people to your website, they leave the job of retaining
visitors in your website to you! Keeping the visitors in your website is what makes your website
popular to both visitors and prospective clients. The most popular local websites retain visitors
AEA Center, Suite UE-3, Valley Road
P.O Box 18766-00100 Nairobi, Kenya. Tel: 0721 926128
Email: gad@ReachCreatives.com
Page 1
by using very easy to understand and navigate layout design that enable the visitors to find more
information from them.
Once your good and relevant content drive people to your site, your layout will make it easy for
visitors to access other relevant information from your website. This interaction with your
website is what will make them bookmark it for ease of future visits. So, view the website layout
of Kenya’s Most Popular Local Websites and compare them to your. If, in your audit, you find
the layout to be user unfriendly, you may need to give the layout a make-over!
ALTERNATIVELY, You could send us your website address for a professional and free layout
audit and recommendations on how you should proceed.
Your clients are looking for you online, you don’t want your competition getting to them first!
Using these strategies will ensure you come first.
To read and download more of our articles, go to http://www.reachcreatives.com/articles.html
Kenya’s Most Popular Local Websites!
1. Daily Nation (nation.co.ke)
2. The Standard (standardmedia.co.ke)
11. Business Daily
(businessdailyafrica.com)
3. Mocality (mocality.co.ke)
12. pigiame.co.ke (pigiame.co.ke)
4. orange.co.ke (orange.co.ke)
13. kbo.co.ke (kbo.co.ke)
5. olx.co.ke (previously Dealfish)
14. BrighterMonday.com
6. Safaricom The Better Option
(safaricom.co.ke)
(brightermonday.com)
15. Kenyaplex.com (kenyaplex.com)
7. Capital FM 98.4 (capitalfm.co.ke)
16. the Star! (the-star.co.ke)
8. rupu.co.ke (rupu.co.ke)
17. kenyanjobs.blogspot.com
9. kenyan-post.com (kenyan-post.com)
18. propertyleo.com
10. Ghafla.co.ke
19. Michezo Afrika (michezoafrika.com)
20. Yellow Pages Kenya Ltd (yellow.co.ke)
For the full list, go to http://reachcreatives.com/kenyas most popular local websites - september
2012.html
AEA Center, Suite UE-3, Valley Road
P.O Box 18766-00100 Nairobi, Kenya. Tel: 0721 926128
Email: gad@ReachCreatives.com
Page 2