2016 media kit - Women In Trucking

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2016 MEDIA KIT
WOMEN IN TRUCKING
LOGO REFRESH - CONCEPT 2
LOGO TREATMENT WITH
LARGER TEXT
™
WOMEN IN
TRUCKING
Redefining The Road Magazine
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2016 Media Kit
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Dear Members and Colleagues,
In keeping with our mission to “encourage the employment of women in the
trucking industry, to promote their accomplishments and to minimize the
obstacles they face,” the Women in Trucking Association is pleased to announce
our new partnership with MindShare Strategies, Inc. in publishing our official
magazine, “Redefining the Road.”
Did you know that women-owned businesses grow 47% faster than others?
Women make exceptional leaders in companies due to their intuitive/logical thinking,
team-building, and communication skills. And more than 200,000 women drivers now
make up 5 percent of the trucking industry!
2016 MEDIA KIT
Published with support by:
MindShare Strategies, Inc.
3982 Oak Ave.
Waconia, MN 55387 USA
For more information and
to place advertising:
Carleen Herndon,
Account Executive
MindShare Strategies
615-696-1870
WOMEN IN TRUCKING
LOGOcarleen@mindshare.bz
REFRESH - CONCEPT 2
Redefining the Road will be distributed three times this year to our entire membership of corporate
executives and managers, drivers, students. This magazine also is circulated at many industry events to
extend our reach to the marketing, including the Mid-America Trucking Show Mar. 31-Apr. 2 in Louisville,
Ky, and at the Women In Trucking Association’s Accelerate! Conference Nov. 7-9 in Dallas, Texas.
The success of Redefining the Road will depend, to a great extent, on the quality and consistency of
its advertisers. It is through your advertising investment that we are able to publish this communication
vehicle, and your support will help us provide the needed resources to encourage women to become
employed in the trucking industry. Equally important, advertising in this magazine directly ties your brand
to the critical importance of supporting gender diversity in the North American trucking industry.
I look forward to working with you to help make this magazine an exciting and successful tool.
Thanking you for your support,
REATMENT WITH
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& TEXT WITH
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Redefining the Road will strive to educate our readership on all issues affecting women in our industry,
ranging from practical tips on how to become more effective managers to safety and security, amenities
and other issues faced by both male and female drivers. In addition, women often find themselves faced
with obstacles that might not be obvious to those who found them acceptable in the past. This targeted
focus will ensure this magazine is kept on-hand as a reference tool long-after it is published.
™
WOMEN IN
TRUCKING
WOMEN IN
™
Ellen Voie, President and CEO
Women In Trucking
Redefining The Road Magazine
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2016 Media Kit
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READERSHIP DEMOGRAPHICS
Industries
Title
Industries
Titles*
Trucking & Logistic Companies 34%
President/Owner/Chairman/CEO
15%
COO/CFO/Vice President
12%
Director
14%
Manager
30%
Other
29%
Trucks, Trailers & Accessories 12%
Truck Driving Schools 10%
Trucking Associations 9%
Financial and Insurance 8%
Health & Fitness 4%
Consulting
4%
Industry Related 4%
* Based on members
reporting their titles
Other 15%
Readership
Gender
Type*
Total Readership: 13,045
83%
Truck Driver 4,438
Corporate - 250+ Employees 3,783
Corporate - 250 or Fewer Employees 1,956
17%
Individual, Non-Driver 1,304
Student Membership
913
Corporate – School or Non-Profit 521
Other
130
* Includes print and digital readership,
* Includesreadership.
print and digital readership, and estimated pass-along readership.
and estimated pass-along
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A PEEK AT CORPORATE MEMBERS
AAA School of Trucking, Inc.
Bolt Express
Cuyahoga Community College
Fleet Group, Inc.
Inview Media
ABF Freight System, Inc.
Bose Corp.
D.C. Book Company
Fleet Owner Magazine
J. J. Keller & Associates, Inc.
ACUITY
Brenny Transportation, Inc.
D.J. Knoll Transport Ltd.
FleetSeek
J.B. Hunt Transport, Inc.
Admiral Merchants Motor Freight, Inc.
C.A.T. Canadian American Transport
D&D Transportation Services, Inc.
Fox Valley Technical College
JBS Carriers, Inc.
Airtab®, LLC
C.R. England
Davis Express, Inc.
Franklin & Prokopik, P.C.
K-Limited Carrier, Ltd.
Alexander & Alexander, Inc.
CalArk Trucking Company
DevelopMED
Freighliner of Grand Rapids
Kansas Motor Carrier Association
ALK Technologies
CareersInGear.com
Dixon Insurance
Freightopolis
Kenan Advantage Group
All American Logistics, LLC
Carrier Performance Check
DOTAuthority.com, Inc.
Georgia Tank Lines, LLC
Kingsway Transportation Services
All-State Express
CarriersEdge
DPF Cleaning Specialists Ltd.
Grammer Industries
Kraft Foods
America’s Health Team
CB Transportation
DriveCam - RAIR Technologies
Great American Insurance Company
KRTS Transportation Specialists, Inc.
American Defense Lawyers
CDL Safety Resources, LLC
Driver iQ
Great Lakes Truck Driving School
LadyTruckDriver.com
American Logistics Aid Network (ALAN)
California Drug Testing Associates (CDTA)
DriverSource, Inc.
Great West Casualty Company
Layover.com
American Truck Historical Society
Celadon Trucking
DriveWyze, Inc.
Greatwide Truckload Management
Linamar Transportation, Inc.
Apex Capital Corp.
Century College
Driving Ambition, Inc.
Group1201
Lindora Clinic
Arrow Truck Sales
Clark State Community College
DTX
H&W Trucking, Inc.
LinkAmerica
ASR Solutions, LLC
Clean-Release, LLC
DuPont
Hagerstown Community College
Logistics Quarterly
Atrius Partners, LLC
Cline Wood Customized Insurance
Eaton Corp. – Roadranger
Hahn Transportation, Inc.
MacKay & Company
Averitt Express
Cobalt Transport Service, Inc.
ESJ Carrier Corp.
Healthy Trucking Association of America
MacKinnon Transport, Inc.
Badger Utility, Inc.
College of Southern Maryland
Espar, Inc.
Hewit Technologies, Inc.
Marcello & Kivisto, LLC
Baker College of Cadillac
Commercial Vehicle Group
EsparParts.com
HNI Risk Services, Inc.
McGriff, Seibels & Williams of Oregon
Balch Logistics, LLC
Commercial Vehicle Safety Alliance
Eye3Data
Hotels 4 Truckers
McLeod Software
Barton Logistics
ContainerPort Group
Fairway Transit, Inc.
Houg Special Services
MegaCorp Logistics
Bee Trucking, LLC
Contractors Hot Line
FedEx Custom Critical
IdleAIR
Megatrux, Inc.
Bennett International Group
Cory 1st Choice Home Delivery
FedEx Freight
IM-SAFE
MIAT – Transportation Dispatch Institute
Bestpass, Inc.
Country Supply, Inc.
Fikes Truck Line, LLC
Indiana Motor Truck Association
Midwest Specialized Transportation, Inc.
Bestway Express, Inc.
Crop Production Services, Inc.
FirstLine Funding Group
International Trucking School, Inc.
Minnesota Trucking Association
Big G Express
CRST International, Inc.
Fix-A-Ticket, Inc.
Interstate Distributor Co.
MinuteClinic, CVS Caremark
BNSF Logistics, LLC
CSA Advisors, LLC
Flatbed Express, Inc.
Interstate Truck Driving School
Redefining The Road Magazine
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2016 Media Kit
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A PEEK AT CORPORATE MEMBERS (CONT.)
ModusLink
PeopleNet
Ryder System, Inc.
TMW Systems, Inc.
USENBURN International Inc
Mountain Transport Institute Ltd.
Perks.com
S&E Productions, LLC
Toronto Truck Driving School
Volvo Trucks North America
NAL Insurance
Peterbilt Motors Company
Safety Compliance Professionals
Track My Truck Online
Voyager Express, Inc.
NASSTRAC, Inc.
Photo Card Specialists, Inc.
Safety Watch Technologies, Inc.
Transport Topics
Waste Management
National Bankers Trust
Pilot Flying J
Sammons Trucking
Transport Watch
Watkins & Shepard Trucking, Inc.
National Fleet Services, LLC
Pinellas Technical Education Center
Schneider National
Transport Women Australia Ltd.
Werner Enterprises, Inc.
National Tractor Trailer School
PITT OHIO
Sentry Insurance
Transportation Intermediaries Association
West Georgia Technical College
National Truck League
Precision Pulmonary Diagnostics
Service First Distribution
TMSA
Western Freightways, LLC
National Women Business Owners Corp.
Premier CDL Training Services, LLC
Shell Rotella®
TranStrategy Partners, Inc.
Western Pacific Truck School
Nature’s Transport
Prime, Inc.
Simplot Transportation
Travel Centers of America
Wisconsin Motor Carriers Association
Navistar, Inc.
Progressive Products, Inc.
Smith & Solomon Training Solutions
Tri Star Freight System, Inc.
Wright Media / Woman Trucker App
New Age Transportation
Progressive Truck Driving School
Spectrum Relocation
Tribe Transportation
Wyoming Trucking Association
Newport Business Media
RAND Innovations
Star Scientific, Inc.
Trimac
Yellow Rack, LLC
Normandin Transportation Services, Inc.
Rand McNally
Strategic Programs, Inc.
Truck Drivers News
Your Advantage Staffing
Northampton Community College
Randall-Reilly Publishing Co., LLC
Suburban Truck Driver Training School
Truck-Lite Co. Inc.
YRC Worldwide – YRC Freight
NuSet Lock
Red Arrow Logistics
T&K Logistics, Inc.
TruckDriver.com
Z Transport & Logistics, LLC
Ohio Trucking Association
Republic Services
Target Media Partners Trucking Division
Trucker Charity, Inc.
Olin Chlor Alkali
Retread Tire Association
Tax Defense Network, Inc.
Trucker Marketing
Olive-Harvey College
Riggs & Recruits
Tennant Truck Lines, Inc.
Trucker Therapy
Ontario Truck Training Academy
Rihm Kenworth
Tennessee Trucking Association
Truckercise
Orange Commercial Credit
River States Truck and Trailer
Texas Motor Transportation Association
Trucking Industry Defense Association
Orchard Financial, LLC
RKA Petroleum Companies, Inc.
Tri-National Inc.
Truckload Carriers Association
Over The Road-Canada
Road Dog Drivers
The ATW (A Truckers Wife) Foundation
TrueNorth Companies, LLC
Owner Operator DIRECT
Roehl Transport, Inc.
The Penray Companies, Inc.
Tyson Foods, Inc.
P&S Investment Company, Inc.
Rolling Strong
The Trucker
United Parcel Service
Packard Logistics, Inc.
Royal’s Truck and Diesel Repair, Inc.
The Truckers Choice
UPS State Government Affairs
Paramount Freight Systems
RTS Financial
ThinkTrade, Inc.
US Foods
Patriot Lift Co., LLC
RWI Transportation, LLC
Tire Retread & Repair Information Bureau
US Xpress, Inc.
Redefining The Road Magazine
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2016 Media Kit
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RATES FOR 2016
RATES (Black and White Only)
COLOR RATES
Ad Size 1x Rate 2x Rate 3x Rate
One Process Color* $550.50
DPS $3209.50 $3109.50 $3009.50
Spot or Match Color** $650.50
Full Page $2079.50 $1979.50 $1879.50
Four Process Color $850.50
2/3 Page $1679.50 $1579.50 $1479.50
Special or Metallic Color $1150.50
1/2 Page (Island) $1329.50 $1229.50 $1129.50
1/2 Page $1229.50 $1129.50 $1029.50
*Process colors—yellow, cyan or magenta plus black
**Publisher cannot guarantee exact match
1/3 Page $969.50 $919.50
$849.50
1/4 Page $779.50 $729.50 $659.50
1/6 Page $659.50 $609.50 $539.50
1/8 Page $539.50 $489.50 $409.50
COVER POSITIONS (Includes Color)
Outside Back $4219.50 $4119.50 $3879.50
Inside Front $3589.50 $3489.50
$3269.50
Inside Back
$3589.50 $3489.50 $3269.50
Cover space available on a first come first serve basis and
must be secured in writing, and thereafter is noncancelable.
For more information and to place advertising:
Carleen Herndon, Account Executive,
MindShare Strategies
615-696-1870 • carleen@mindshare.bz
Guaranteed Position
Please add 15% of b&w rate.
Bleed
Please add 15% of b&w rate.
Extra Listings $25.00
Proofs – Fax/Email $50.00
Proofs – CD Rom $60.00
Advertising Agencies
Please add 15%, all rates are net
Terms of payment due upon receipt of invoice.
Add 2% per month interest on accounts over 30 days.
Complete Poly-Bagging and Insert Services
Are Available Upon Request.
DEADLINES:
Edition 2
Edition 3
Advertising Close Date
July 5
Sept. 29
Ad Files/Materials Due
July 20
Oct. 13
Publish Date
Aug. 22
Nov. 10
Redefining The Road Magazine
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PRODUCTION REQUIREMENTS
The preferred method for receiving completed digital ad artwork is
as a high quality (300 dpi minimum), press ready PDF file. Ensure
that all fonts have been embedded and all color has been converted
to CMYK.
Other acceptable file formats for digital files include high quality
EPS, TIF and JPG. All file formats should be compatible with
the following software whenever possible: Adobe CS (InDesign,
Illustrator, Photoshop and Acrobat) as well as Quark 6.5.
Email files to martha@jamesstreet.net.
Full Page
W. 7 x H. 9 1/2
2/3 Page Vertical
W. 4 5/8 x H. 9 1/2
1/2 Page Horizontal
W. 7 x H. 4 5/8
1/2 Page Vertical
W. 4 5/8 x H. 7
1/3 Page Square
W. 4 5/8 x H. 4 5/8
1/3 Page Horizontal
W. 7 x H. 3
1/3 Page Vertical
W. 2 1/8 x H. 9 1/2
1/4 Page Banner
W. 7 x H. 2 1/8
1/4 Page Horizontal
W. 4 5/8 x H. 3 3/8
1/4 Page Vertical
W. 3 3/8 x H. 4 5/8
1/6 Page Horizontal
W. 4 5/8 x H. 2 1/8
1/6 Page Vertical
W. 2 1/8 x H. 4 5/8
Production Questions and File Delivery
Contact: Martha Anderson
James Street Associates
martha@jamesstreet.net
708-528-0682
DEADLINES:
Edition 2
Edition 3
Advertising Close Date
July 5
Sept. 29
Ad Files/Materials Due
July 20
Oct. 13
Publish Date
Aug. 22
Nov. 10
Live Space ...................7 by 9 1/2
Trim Space...........8 3/8 by 10 7/8
DPS ...........................17 by 11 1/8
For more information and to place advertising:
Carleen Herndon, Account Executive,
MindShare Strategies
615-696-1870 • carleen@mindshare.bz
1/8 Page Horizontal
W. 3 3/8 x H. 2 1/8
Bleed.....................8 5/8 by 11 1/8
1/8 Page Vertical
W. 2 1/8 x H. 3 3/8
Redefining The Road Magazine
*All measurements are in inches
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2016 Media Kit
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