See Case Study

DIGITAL INFLUENCERS AD PLATFORM
They say it is the best influencer marketing platform trusted by the world’s biggest brands!
A fully automated influencer marketing platform which helps connect brands with Digital Influencers
– an effective tool for brands, a fun way for Influencers to make money.
CONTEXT
for brand or product consumption
/INSIGHT
WWW.INDAHASH.COM
OBJECTIVE
TASK
Share your everyday
treat. Post a photo of
limited edition
Fantasia White or
Fantasia Black.
Encourage your
followers to try the
new Fantasia yoghurt.
Unique brand-related
content, awareness of
the new design and
limited edition
product
#Fantasia
@aniakruk_official
CONTENT
RESULT
REACH/IMPRESSIONS
351 942
LIKES-INTERACTIONS
23 344
COMMENTS-INTERACTIONS
397
NUMBER OF ENGAGED INFLUENCERS
38
FANTASIA
engagement
rate:
7%
#Fantasia
BEAUTY
product campaigns
WWW.INDAHASH.COM
OBJECTIVE
TASK
Create an esthetic
composition with a
new Infallible Sculpt by
L’Oreal Paris.
CONTENT
RESULTS
REACH/IMPRESSIONS
1 038 410
LIKES-INTERACTIONS
55 833
COMMENTS-INTERACTIONS
Promote new
product, unique,
brand-related
content
681
NUMBER OF ENGAGED
INFLUENCERS
49
L’OREAL
engagement
rate:
5.8%
OBJECTIVE
TASK
Post a beautiful picture of
False Lash Wings Sculpt
mascara and show new
trend in make up.
CONTENT
RESULTS
REACH/IMPRESSIONS
1 016 249
LIKES-INTERACTIONS
64 587
COMMENTS-INTERACTIONS
BENEFITS:
promote new product,
branded content
341
NUMBER OF ENGAGED
INFLUENCERS
23
L’OREAL
engagement
rate:
6%
OBJECTIVE
TASK
Show us your favorite
Sephora make-up
product. Add a note
which says that between
April,18th and April, 30th
you can return your old
cosmetics and get a 40%
discount on make-up
products.
Raise interest in the
promotional
campaign organized
by Sephora, unique
content
@sephorapolska
CONTENT
RESULT
REACH/IMPRESSIONS
1 033 051
LIKES-INTERACTIONS
69 774
COMMENTS-INTERACTIONS
790
NUMBER OF ENGAGED INFLUENCERS
118
SEPHORA
engagement
rate:
7%
#WymienStareNaNowe
TECHNOLOGY
and service category campaigns
WWW.INDAHASH.COM
OBJECTIVE
Increase interest in
new service, unique
brand focused
content
TASK
Prepaid T-mobile gives
you 10GB of Internet
for free with every topup. Post a creative
photo with “10” theme.
Encourage your
followers to join TMobile and get 10GB of
Internet usage for free.
CONTENT
RESULT
REACH/IMPRESSIONS
467 589
LIKES-INTERACTIONS
41 582
COMMENTS-INTERACTIONS
313
NUMBER OF ENGAGED INFLUENCERS
98
#tmobileprepaid
@tmobilepl
T-MOBILE
engagement
rate:
8.9%
#tmobileprepaid
OBJECTIVE
TASK
Post a high quality
photo presenting your
talent. Encourage your
followers to participate
in the contest:
http://poprostuthebest.
pl
Build awareness of a
contest, increase the
volume and quality of
user generated
content
CONTENT
RESULT
REACH/IMPRESSIONS
370 917
LIKES-INTERACTIONS
37 247
COMMENTS-INTERACTIONS
394
NUMBER OF ENGAGED INFLUENCERS
#SimplyTheBest
@tmobilepl
72
T-MOBILE
engagement
rate:
10%
#PoProstuTheBest
OBJECTIVE
TASK
Instagrammers are
singing from playback
and inviting followers to
join the fun.
#lipsyncabattleustawka
CONTENT
EFEKTY
REACH/IMPRESSIONS
509 576
LIKES-INTERACTIONS
39 511
COMMENTS-INTERACTIONS
366
Creation of new video
content, build the
interest in new form
NUMBER OF ENGAGED INFLUENCERS
89
LIPSYNCBATTLE
engagement
rate:
7.8%
#lipsyncabattleustawka
CONTEST
support
WWW.INDAHASH.COM
OBJECTIVE
TASK
Create black and
white stylization and
encourage your
followers to take
part in the Rexona
contest.
Unique and
attractive, brandrelated content,
increase the level of
interest in the
contest
#StylowaRexona
@rexonapl
EXECUTION
RESULTS
REACH/IMPRESSIONS
945 019
LIKES-INTERACTIONS
84 252
COMMENTS-INTERACTIONS
29
NUMBER
OF ENGAGED INFLUENCERS
565
REXONA
engagement
rate:
7.8%
#StylowaRexona
OBJECTIVE
Unique content,
attract interest to the
promotional
campaign
TASK
CONTENT
RESULT
Share your secret tip
on how to stay in
shape and be fit. Post
a video or a photo.
Each day one post will
be chosen and
rewarded with Nivea
Q10 Plus set.
COMMENTS-INTERACTIONS
#ActingSMART
1 123
REACH/IMPRESSIONS
553 404
LIKES-INTERACTIONS
67 029
NUMBER OF ENGAGED INFLUENCERS
269
NIVEA
engagement
rate:
13%
#DziałamSMART
THANK YOU!
CONTACT: martin.wroblewski@indahash.com
WWW.INDAHASH.COM