Mouawad Magazine

Vol 1 2011
IN THIS ISSUE
FOURTH
GENERATION
MOUAWADS
New
boutiques and
collections
EVENTS
REVISITED
GUINNESS
WORLD
RECORD
2011
|
volume 1 issue 1
contents
q FEATURED STORY
5
dawn of a new era:
fred & pascal mouawad
q YEAR IN REVIEW
EDITORIAL
STAFF
8
making of the mouawad TV
commercial
10
new generation boutiques
14
events: 2010-2011
28
in the news: highlights
30
customers in focus:
the hollywood connection
32
interview with natalie
glebova
34
robergé: new generation
at the helm
72
mouawad & GIA
74
mouawad & guinness:
awards
76
mouawad.com & facebook:
take a glimpse
EDITOR S-IN-CHIEF
Fred Mouawad
Pascal Mouawad
MANAGING EDITOR
Kevin J. Rosser
CONTR IBUTING EDITOR
Helen Assaf
36
haute joaillerie
ART DIRECTION
41
spirit of ecstasy
Nattawan Sujarit Jaga
Pakarat Kanchanamongkol
42
boutique collections
flowers, hearts, lava, charms
and masterpieces of art
68
objets d’art
ART
LAYOUT
LAVA COLLECTION
q COLLECTIONS & MORE
Victor Marlu Cantal
Jaran Jeensakto
Nawapon Kantapornpong
PHOTOGRAPHY
Subpong Ittitanakul
ON THE COVER: Former Miss Universe, Natalie Glebova donning the new Lava Collection.
I N T R O D U C T I O N
B Y
F R E D
A N D
P A S C A L
M O U A W A D
DAWN
OF A
NEW ERA
JANUARY 1ST, 2010 ushered in a new year, and
the dawn of a new era for the Mouawad Group.
This symbolic date was for the official handing
over of the company reins to the fourth
generation of Mouawads.
new generation mouawad
“ Ultimately, our
aim is for Mouawad
to be one of the
leading jewelers
and watchmakers
I
t’s been more than a year since we took over
the co-guardianship of Mouawad and since then
we’ve been busy putting our strategy for the
New Generation Mouawad into effect. It’s been
a whirlwind time for us, crisscrossing the globe as we
unveil new boutiques, new collections and our Guinness
World Record-breaking 1001 Nights Diamond Purse.
worldwide.”
FRE D M OUAWA D
“ We are Broadening
the appeal of the brand
through offering more
contemporary lines and
more choices.”
PASC AL MO UAWA D
January 1st, 2010 was chosen as the symbolic date for the
official handing over of the company reins from our father,
Robert Mouawad. This marked the transition from the
third to the fourth generation of Mouawads. Not only
were we taking over a company that had grown and
excelled under the many achievements of our father,
butalso we had become the caretakers of a 121-year
heritage of haute joaillerie. Our challenge was how to
preserve Mouawad’s eminent position as fine jewelers
while taking the brand forward to a new, ambitious
level.
As brothers, we share the same vision for Mouawad:
building on the company’s excellence in design and
craftsmanship while broadening its accessibility to a
wider global clientele. We have many plans through
which we will achieve this, some of which we have
begun to implement and some which will be revealed
in due course. This remains an exciting phase for the
Mouawad brand as we continue its dazzling ascendance
to become one of the leading fine jewelers worldwide.
dawn of a new era
5
OMouawad collection brochures
“WIDE-RANGING
PLANS ARE UNDER WAY
TO TAKE THE BRAND TO EVEN
GREATER HEIGHTS.”
FRED MOUAWAD
philosophy. Mouawad will also refocus on bridal jewelry and diamond
solitaires to reaffirm the brand’s expertise in diamonds and to cater to
the growing demand for this segment.
At the same time, Mouawad will be increasing its number of distribution
points in the Middle East with the launching of more new generation
stores, like the new Dubai Mall and Beirut Souks boutiques, which have
been designed to incorporate the new Mouawad corporate identity.
Locations being added in the near future include Doha, Kuwait and Abu
Dhabi as well as a Saudi Arabia flagship store at Jameel Square in the
heart of Jeddah’s upscale retail destination. With an aggressive marketing
strategy, new advertising campaigns airing in print, digital media and TV,
and a world-class management team with ambitious goals, Mouawad is
capturing the aspirations of consumers and further defining the brand as
a global player.
strategy for the future
W
ith Mouawad now in its fourth generation, wide-ranging
plans are under way to take the brand to even greater
heights. Ultimately, our aim is for Mouawad to be one of
the leading jewelers and watchmakers worldwide. This
will be achieved by broadening the appeal of the brand through offering
more contemporary lines, more choices and more attainable price points,
all while retaining the signature Mouawad attention to quality, technology
and craftsmanship.
Naturally, throughout all of these exciting developments, Mouawad will
continue its tradition of dressing A-list celebrities in the USA, Middle
East and Europe, and creating a dazzling partnership of jewels and stars.
OLava collection print ad
New contemporary collections such as the Flower of Eternity, Lava, Le
Coeur and Rosette, some of which have already debuted and others of
which will be unveiled in the months and years to come, will embody this
ONew generation Mouawad
packaging
OFar Left: 1001 Nights Diamond Purse
At The Robert Mouawad Private Museum
Left: Fred & Pascal Mouawad
6
dawn of a new era
OFred, Pascal & Marc Mouawad at the
She Deserves Nothing Less
TV commercial shoot
O Former Miss Chile Gabriela Barros at the
She Deserves Nothing Less
TV commercial shoot
dawn of a new era
7
Making of THE
She Deserves
Nothing Less TV
Commercial
8
dawn of a new era
OCT
2010
L
ate In 2010, plans
began unfolding
to shoot a new
Mouawad TV
commercial for the She
Deserves Nothing Less
campaign. Shot at an exclusive Mediterranean villa, and featuring
former Miss Chile Gabriela Barros donning selected Mouawad jewelry
pieces, the commercial was shot over a 2-day period before going into
post-production to complete it with the voice-over script and the music.
The result is an enigmatic and graceful commercial that started airing
in April.
OTop: Gabriela Barros preparing for the
TV commercial shoot
Built upon a storyline remembering the important stages in a woman’s
life: womanhood, graduation, engagement, and marriage; the
commercial unfolds as a subtle and elegant passage honoring the
beauty and sophistication of Mouawad jewelry and the women who
wear it — the women who deserve nothing less.
OLeft: Marc Mouawad & Pascal Mouawad
with the director of the She Deserves
Nothing Less TV commercial shoot
OMiddle: Gabriela Barros
ORight: Production shot
dawn of a new era
9
DU BA I STO R E O P E N I N G
1
4
Mouawad
launches its first
store in uae
New
Boutiques
3
5
6
O 1. Sheikh Waleed Ibrahim,
Pascal Mouawad, Fred
Mouawad
2.Former Miss Lebanon, Pascal
Mouawad, Fred Mouawad, Robert,
Leila Mouawad
3. Robert Mouawad with guest
O 4.Guest with Robert &
Leila Mouawad
5. Fred Mouawad, Robert & Leila
Mouawad, Pascal Mouawad
6.Performer at the Dubai Boutique
opening
Late in 2010, Mouawad officially opened
its first New Generation Boutique in the
UAE at The Dubai Mall. This regional
flagship store is paving the way for an
exciting period in Mouawad’s future
with new boutiques planned for the region in Doha, Kuwait and
Abu Dhabi.
“Dubai has established itself as a global retail destination, and
is home to the world’s finest brands. It is only natural that we
should establish our regional Mouawad flagship store here,” says
Fred Mouawad. “Given our regional roots, and our developed
and long-standing relationships with the region’s royal families
and distinguished individuals across the Gulf, it also brings us
closer to our clientele.”
The new store, with its redefined and distinctive décor in the
grey and gold of the Mouawad brand, will contain the exclusive
jewelry the company is renowned for — ranging from boutique
items to the magnificent haute joillerie pieces beloved by royalty
and Hollywood’s A-list. The outlet also features an exclusive
private VIP room for its customers to try on select pieces in a
comfortable and exclusive setting. Hosted by 4th generation
Co-guardians of the brand, Fred and Pascal, the event was further
honored by their father, Robert Mouawad, who officially opened
the new boutique in a ceremony for the press, VIPs, dignitaries
and other special guests.
“We are delighted we have established our first new concept
store in what is arguably one of the most stylish fashion capitals of the world,” says Pascal Mouawad. “Having already built
a loyal following with regional customers, we will be able
to introduce Mouawad to a wider global audience — from the
UAE’s cosmopolitan communities — to its wealth of international
visitors. With the addition of boutique items to complement our
statement pieces, the Mouawad mark is now within reach of
those customers could only previously only aspire to own one
of our pieces.”
STORE
OPENING
The new generation boutiques being launched in conjunction
2
with the overall enhanced brand direction and strategy
are setting the pace for the future of
around
O Mouawad Boutique
the
world.
With
two
new
Mouawad’s
presence
generation
stores
recently launched and four more in the making,
aggressively growing their presence in the
Mouawad is
Middle East with
a whole new look and feel where customers can experience
a l u x u r i o u s , c o mf o r t a b l e e n v i r o n m e n t w i t h a l a r g e r v a r i e t y
of collections, haute joaillerie, bridal jewelry and price
points.
The
new
Mouawad Boutiques
are destined to become
the destination for discerning purchasers of fine jewelry
and loyal patrons of the
10 store opening
121- y e a r
old dynasty.
store opening
11
BE I R U T S OU KS STO R E O P ENING
1
3
Mouawad
launches its
second New
Generation
store in
Beirut Souks
12 store opening
2
4
5
6
7
June 2011 Despite its destruction in
1975, Beirut Souks has risen like the
Phoenix from the ashes and is thriving
like never before with over 200 shops,
department stores and Beirut’s largest
shopping area. This peaceful region described as “the mistress
of the world” has now regained its past glory and is once again
paving the way to becoming one of the most attractive and
dazzling shopping centers in the world.
STORE
OPENING
The Mouawads, with their long relationship with Lebanon,
wanted to take part in this great comeback of Beirut Souks by
adding a new generation Mouawad boutique to this spectacular
retail center in downtown Beirut. With the new boutique, Mouawad
not only brings their esteemed heritage of haute joillerie and of
producing exquisite pieces worn by A-list celebrities and royalty,
but also welcomes in a new age of design both in the new generation
boutiques and in modern lines and boutique collections like the
Flower of Eternity and Lava collections.
The official grand opening at Beirut Souks was honored by former Miss Universe Natalie Glebova, celebrities and VIPs and
showcased the Flower of Eternity collection; launched in 2010
by Mouawad to offer a contemporary line of jewelry to reach
a broader customer-base worldwide with prices ranging from
$950 to $22,000 USD. The Flower of Eternity collection ushers
in an exciting new market and era in the luxury brand’s history.
The collection is also the first Mouawad products to be
presented in conjunction with the new generation style revealed
8
through the new logo, advertising campaigns, packaging and
now the opening of the second new generation Boutique in Beirut
Souks with the first one being in Dubai.
O 1. New generation Beirut Souks
boutique
2.Fred Mouawad & Pascal
Mouawad speaking at the grand
opening of the Beirut Souks
boutique
3. Leila Mouawad & Pascal
Mouawad
4.Walid Mouawad, H.E
Mohamad Rahal, Natalie
Glebova, Pascal Mouawad &
Marc Mouawad
5. Mayura Mouawad, Fred &
Sukanya Mouawad
O 6. Leila Mouawad, Fred
Mouawad, Natalie Glebova
& Pascal Mouawad
7. Antoine Chahine, Leila
Mouawad, Pascal Mouawad
& Amal Mouawad
8.Jimmy Mouawad, Lise
Mouawad, Mandy
Mouawad, Natalie Glebova, Fred
Mouawad, David Mouawad &
Pascal Mouawad
store opening
13
2010 not only marked the 120 years of the Mouawad brand but also ushered in many new beginnings —
from the 4th generation Mouawad’s taking the helm and the launch of the first new generation boutique in
Dubai — to new designs, new advertising campaigns, new collections and a new Guinness World Record.
Now nearing the end of 2011, Mouawad is launching more collections and boutiques like the recently
opened Beirut Souks location and the upcoming boutique in Doha, further expanding the reach in the
Middle East with much more planned in 2012 and beyond.
Mouawad Rocks
Red Carpet
Glamour at the
Abu Dhabi Film
Festival 2010
Abu Dhabi Film Festival’s A-Lounge and
Mouawad form an exclusive red carpet
partnership
In October of 2010, Mouawad cemented its regional
red carpet presence in the Middle East as the official
2010
jeweler for stars gracing the red carpet at last year’s
Abu Dhabi Film Festival. In a partnership with
the A-Lounge, the exclusive festival celebrity suite at Emirates
Palace, Mouawad offered samples of its stunning haute joillerie
— beloved by royalty and Hollywood icons alike — to be worn
at the festival by superstars of the Middle East, Hollywood and
Bollywood for those all-important red carpet moments at ADFF.
OCT
EVENTS
OMiddle East movie star, Yousra wearing Mouawad on the red
carpet at the Abu Dhabi Film Festival 2010
As Fred Mouawad said at the festival, “Mouawad has
been synonymous with the region’s royalty and with Hollywood
glamour for generations. For us to partner with the Abu Dhabi
Film Festival and the A-Lounge was a natural fit. Everything we
do as a company celebrates beauty, talent and that indefinable
star quality. With some of our most captivating pieces available
to some of the Middle East’s most captivating celebrities, we can
all look forward to a truly sparkling festival.”
2010-2011
14
events
events
15
mouawad
on the runway
In addition to these models, Hollywood’s A-listers Paris and
Nicky Hilton, along with Kim Kardashian, also dazzled in
Mouawad diamonds at the fashion show and at Donald Trump’s
The Apprentice event. Paris Hilton boasted a Mouawad diamond
bracelet with matching pair of earrings valued at $600,000, while
Nicky Hilton wore a heart shaped diamond necklace featuring 62
carats of diamonds with matching earrings valued at $770,000.
To complete Kim Kardashian’s sparkle at The Apprentice soiree,
she was seen sporting Mouawad platinum round-drop earrings
featuring 17 carats of diamonds valued at $250,000.
At the 2010
Victoria’s
Secret Fashion
Show
ONicky Hilton, Pascal Mouawad, Paris Hilton
In November of 2010 Mouawad once again joined
the Victoria’s Secret Fashion Show showcasing its
201 0
exclusive Masterpiece Collection on the runway in
New York City. The Mouawad Masterpiece Collection
made a stunning debut down the runway paired with the ravaging Victoria’s Secret lingerie. Victoria’s Secret bombshell
NOV
16
events
Julia Stegler wore a spectacular set featuring a combined total
of 175.04 carats of diamonds valued at $2 million, while Lily
Donaldson was dressed in a breath-taking 3-piece suite featuring
145.16 carats of diamonds valued at a total of $1.5 million Other
exclusive sets were worn by Martha Streck, Anja Rubik and
Katsia Dama.
As Mouawad has long been associated with the Victoria’s Secret
Fashion Show and has contributed their collections to the event
numerous times, as well as launching their famous Very Sexy
Fantasy Bras at the event in years past, Mouawad is already
looking forward to next year and their continued relationship
with the world of fashion, beauty and glamour.
events
17
1
2
3
Al Wasl Sports
Club and Mouawad
join hands
In June of this year, The Al Wasl Sports Club chose
Mouawad as its official partner and sponsor for
201 1
the Club’s End-of-Season Ceremony. The press
conference and gala was attended by Major-General
Dr. Mohammad Ahmad Bin Fahad, Fred Mouawad and other
top officials and dignitaries.
JUN
This is the first time that the Al Wasl Sports Club has entered
into a partnership with any brand for sponsorship of its annual
end-of-season ceremony.
As part of the annual gala ceremony, Al Wasl Club also unveiled
a new logo and brand identity since the club joined the UAE
Football League. The new logo comes close on the heels of the
18
events
SHE
DESERVES
NOTHING
LESS
4
O1.The Al Wasl Football Team
2.Fred Mouawad with dignitaries
3.Major-General Dr. Mohammad Ahmad
Bin Fahad, Fred Mouawad & Costa
Hreich
4.Fred Mouawad greeting dignitaries at
the Al Wasl/Mouawad press conference
club taking center stage across the globe with the appointment
of Diego Maradona — one of the world’s legendary football
players — as the coach of its First football team.
Fred Mouawad commented at the press conference that “We
are delighted to be partnering with Al Wasl Sports Club
— an organization which has for more than 35 years been
committed to nurturing and recognizing the highest standards
of sporting excellence.” He added that “like Mouawad, Al
Wasl understands the value of tradition, and the level of
commitment and dedication it takes to excel in your chosen
field — whether that is sport or craftsmanship. To join with Al
Wasl on this auspicious occasion to help celebrate and reward
the achievements of its teams and individuals is a real honor
for us.”
ROSETTE™
19
Unveiling
of the Mouawad 1001
Nights Diamond Purse
MOST VALUABLE
HANDBAG IN THE
WORLD CERTIFIED BY
GUINNESS WORLD
RECORDS
WITH THE HONOR of winning its third Guinness World Record (see page 74),
Mouawad, late in 2010, began unveiling their new world record creation —
the 1001 Nights Diamond Purse — at various locations around the Middle
East and Asia. Here are a few highlights from the tour of the most valuable
handbag in the world.
At the Doha JewelLEry
& Watches Exhibition
A Modern-Day Legend
Early in 2011, the Mouawad 1001 Nights
Diamond Purse became the third Guinness
World Record received by Mouawad. With
a value of $3.8 million, Guinness named it
the most valuable handbag in the world.
Taking its inspiration from one of the world’s
most epic tales of romance, intrigue and
fantasy, Mouawad 1001 Nights Diamond
Purse was always destined to become a
modern day legend in its own right. The
heart-shaped purse, handcrafted from 18k
gold, incorporates 4,517 diamonds (105
yellow, 56 pink and 4,356 colorless) with
a total weight of 381.92 carats.
This bejeweled masterpiece was hand crafted
by 10 highly skilled artisans working for a
total of 8,800 hours. The exceptional level of
craftsmanship exemplified by the diamond
purse has been a hallmark of the Mouawad
name since the company was founded in
1890. From those early days Mouawad rose
to global prominence through its passion
for precious gems and mastery in the art of
20 events
creating some of the world’s most breathtaking jewelry in the world.
Pascal Mouawad explains that “like the
tales of Scheherazade that have captivated
readers for centuries with their intricately
woven plots of uninhibited passion and
daring, so the 1001 Nights Diamond Purse
is designed to mesmerize with its lavish
attention to detail and elaborate workmanship
incorporating thousands of diamonds.”
Fred Mouawad adds that “this breathtaking
creation is a unique masterpiece. Not only is
it one of a kind but it is also the world’s most
valuable, intensifying its power to enchant
those who have the privilege of wearing it.”
Mouawad 1001 Nights Diamond Purse is
the third record-breaking creation from
the House of Mouawad, following in the
footsteps of the creation of the most
expensive piece of lingerie ever made, the
$11 million Very Sexy Fantasy Bra produced
in collaboration with Victoria’s Secret in
1
OLeila Mouawad holding the 1001 Nights
Diamond Purse
2000, and the Mouawad Splendor — which
in 1990 was awarded by Guinness as the
most expensive single pear-shaped
diamond (101.84 carats, $12.76 million)
ever purchased.
2
O1.Fred Mouawad & Pascal Mouawad with special guests
2.Pascal Mouawad, HE Sheikh Hamad Bin Jassem Bin Jabor Al Thani
& Fred Mouawad
3.Fred Mouawad & Mr. Pascal Mouawad displaying the Guiness World
Record for the 1001 Nights Diamond Purse
4.Fred Mouawad & Pascal Mouawad Being interviewed by TV media
3
4
February 2011 | The first unveiling of the 1001
Nights Diamond Purse took place at the 8th annual
Doha Jewellery & Watches Exhibition. Under the
patronage of His Excellency Sheikh Hamad Bin
Jassem Bin Jabor Al Thani, Prime Minister and
Minister of Foreign Affairs of Qatar, DJWE was held
in February of 2011 and Mouawad was there to
unveil the Purse and other collections at the six-day
international exhibition representing the world’s
leading names in the industry.
Billed as one of the region’s leading exhibitions of its
kind to showcase some of the world’s finest jewelry
and watch collections, this year’s event featured
more than 300 international and regional brands of
premium jewelry and luxury watches.
events
21
At the Grand Atrium in
the Dubai Mall, UAE
in Riyadh, Kingdom
of Saudi Arabia
February 2011 | The second stop
for the unveiling of the purse was at a
private press conference attended only
by royalty, press and VIPs in Riyadh in
late February.
February 2011 | Following a press conference,
the purse went on public display for four days at
the Dubai Mall’s Grand Atrium. In just 3 days, from
February 25th-27th over 45,000 visitors came to get
a glimpse of the diamond-encrusted world record
purse.
1
1
2
5
4
2
3
3
6
6
4
22
events
4
O1.Fred Mouawad & Pascal Mouawad unveiling the
1001 Nights Diamond Purse at Riyadh
2.The 1001 Nights Diamond Purse
3.
Pascal Mouawad showing a guest the
1001 Nights Diamond Purse
4.Pascal Mouawad speaking at the unveiling
5.Fred Mouawad showing the 1001 Nights
Diamond Purse
6.Pascal Mouawad & Fred Mouawad with a
visiting dignitary
O1.Leila Mouawad, Fred Mouawad, Robert Mouawad
& Pascal Mouawad at the Grand Atrium,
Dubai Mall
2.Leila Mouawad, Fred Mouawad, Pascal Mouawad
& Robert Mouawad
3.Dubai media interviewing Pascal Mouawad
4.Visitors getting a glimpse of the 1001 Nights
Diamond Purse display at the Grand Atrium
5.
Pascal Mouawad displaying the purse
6.The 1001 Nights Diamond Purse
5
events
23
At the Robert Mouawad Private
Museum – Beirut, Lebanon
6
March 2011 | VIP gala honoring the
purse at the Robert Mouawad Private
Museum in Beirut.
88
7
1
2
11
3
A spectacular VIP gala honoring the purse followed at the Robert
Mouawad Private Museum in Beirut. The 1001 Nights Diamond
Purse was unveiled to a full house of VIPs, local celebrities and
the press.
Located in Beirut’s central district this palatial private residence
built in 1892 was acquired by Robert Mouawad and converted
into a private museum to preserve the legacy of the region’s
antiquities and some of Mouawad’s exquisite jewelry.
24 events
4
5
On display are a wealth of books, ceramics, statues, pottery,
ancient weapons, carpets, fine jewelry, objets d’art and rare
precious stones, each weaving its own historical tale in this magical
setting. “What better place to unveil our latest award-winning
creation than in this iconic location built by our father, Robert,”
said Pascal Mouawad at the event.
9
Left Page:
O1.Guests and press surrounding the display of the
1001 Nights Diamond Purse
2.Pascal Mouawad holding the 1001 Nights Diamond Purse
3. Guest with Marc Mouawad
4.Walid Mouawad & Pascal Mouawad
5.Pascal Mouawad, Fred Mouawad & Marc Mouawad
10
12
Right Page:
O6. Fred Mouawad & Diana Mouamar
7. Fred Mouawad, & Pascal Mouawad, Vicky Karam & Fadi Nachef
8. Press and guests getting a glimpse of the 1001 Nights
Diamond Purse
9. Antoine Chahine & guest
10 Pascal Mouawad & Fred Mouawad
11. Fadia Dekmak & Pascal Mouawad
12.Jessica Azar, Jenny Azar, Jossie Jaalouk & Yara Samaha
events
25
in Kuala Lumpur,
Malaysia
At Singapore’s majestic
Fullerton Hotel
May 2011 | The sixth stop for the purse world tour was
unveiled by Mr. Jean Nasr, managing director of Mouawad
Singapore and cousin of Fred and Pascal.
In collaboration with The Fullerton Heritage and PMR Entertainment, the purse was unveiled at a special gala at the
Fullerton Hotel Ballroom to a crowd of VIPs, fashionistas
and other special guests from the region.
1
4
5
24
3
April 2011 | The 1001 Nights Diamond Purse continued its world
tour in Kuala Lumpur. Mr. Antoine Bakhache, managing director
of Mouawad Malaysia unveiled the purse at the annual Stylo
Fashion Grand Prix this year to adoring regulars of the event,
VIPs and regional fashion professionals — a fun and extravagant
unveiling with a model emerging from a giant canopied throne
to reveal the purse to the audience. The purse then went on display
for the remaining of the glamorous event.
6
Sharing his passion for the Mouawad family business, Antoine
Bakhache has naturally dedicated his career to the advancement
of the luxury jewelry industry.
Nephew of industry great Robert Mouawad, Antoine completed
his bachelor’s degree in business administration in the United
States, and, like his cousins, Fred and Pascal Mouawad, pursued
his graduate degree in gemology at the prestigious Gemological
Institute of America (GIA). Armed with both technical skill
and business knowhow, Antoine entered the jewelry market.
Sensing the potential for growth in the Asian market, Antoine
joined with cousin Jean Nasr to establish Wilsa to represent
the Mouawad Group in Malaysia and Singapore. With their
love for the business and valuable expertise, the two Mouawad nephews are responsible for
elevating the profile of the master jewelry house in the two neighbouring countries.
Antoine’s heart always at the art and business of gemstones, exclaiming, “I love everything about
this business — from the products to the customers, and, of course, the glamour! This is the only
business I know where you continually deal with happy customers!”
26
events
7
Jean Nasr’s passion for precious stones began many years ago
from an early age when he was first introduced to the world
of gemmology by his uncle and mentor, Robert Mouawad.
O1.The 1001 Nights Diamond Purse
2.Malaysian model with Antoine
Bakhache
3.Unveiling of the 1001 Nights
Diamond Purse at the Stylo
Fashion Grand Prix 2011
His dedication for the jewellery business was further developed
at the Gemological Institute of America (GIA) and as a manager
for Mouawad at various locations throughout Asia. Recognizing
the strong potential of the Asian markets Mr. Nasr began
managing the Asia Pacific region for Mouawad and is now
directing all operations in Singapore, a strategic position for
the brand in Asia.
O4.Jean Nasr greeting guest
5.Jean Nasr with Kelly Sia
6.Runway fashion show of
exclusive Mouawad collections
7.Charles Madhaven, Kyra Baez Martell, Jean Nasr & Joachim
Skorge
“My passion for gemmology and the creativity involved in
every aspect of this business has given me many great
opportunities in Asia. Every year we are introduced to new
clients who value personal relationships and a dedication to
quality and craftsmanship and this is what I believe attributes
to Mouawad’s success here in Singapore and the region.”
events
27
pREsS coverage
Throughout 2010 and 2011 many of our events were covered in the international press – from the opening of
the first Mouawad boutique in Dubai to the launch of the Guinness World Record 1001 Nights Diamond Purse as
well as our new collections and participation in events like the Abu Dhabi Film Festival, Victoria’s Secret Fashion
Show and our associations with Hollywood celebrities. Here are a few highlights from the media.
Today’s Outlook
Apr 2011
Malaysia Tatler
May 2011
Noun Magazine
July 2011
Luxury Magazine
Mar 2011
Billionaire Magazine
Aug-Sep 2011
U-Fixation Magazine
May 2011
Elite Magazine
Feb 2011
28
press coverage
Us Weekly
Jan 2011
Life & Style Weekly
Jan 2011
Prestige Magazine
Aug 2011
Icon Magazine
Feb 2011
press coverage
29
costumers in focus
THE
HOLLYWOOD CONNECTION
“SHE DESERVES NOTHING LESS: THE NEW MOUAWAD ADVERTISING CAMPAIGN,
SPEAKS TO ALL WOMEN WHO ARE DISCERNING ENOUGH TO BELIEVE THEY
DESERVE TO BE ADORNED IN THE FINEST JEWELS OF THE WORLD.”
It could be a glamorous celebrity sashaying down the red carpet, a
member of royalty at a sumptuous state banquet or a beautiful model
at a society event but one thing is for sure: Mouawad jewelry is worn by
women who understand the value of quality, design and craftsmanship.
— Pascal Mouawad
Their choice of Mouawad is no coincidence. It is born of an appreciation
of the brand’s 121 years of heritage which collectively translate into a
bond of trust between jeweler and clientele. Likewise, it is supported by
the luxury of an after sales service that is resolutely customer-centric;
equally it is enriched by the knowledge that every piece of jewelry is
both contemporary and yet timeless.
She Deserves Nothing Less, the new Mouawad advertising campaign,
speaks to all women who are discerning enough to believe they deserve
to be adorned in the finest jewels in the world. Seen through the exquisite
and elegant nature of the Mouawad jewelry worn by former Miss Chile,
Gabriella Barros, the “She Deserves Nothing Less” commercial conveys
the message that whether a man buying a gift for a loved one or a
woman buying for herself, the decision to choose Mouawad is to buy
the finest there is. O Paris Hilton & Pascal Mouawad
8
10
11
2
6
1
12
9
3
7
O1. Lindsay Lohan visiting Pascal at
Mouawad Hollywood
2.Courtney Love sporting Mouawad
at the 2011 AmfAR
3.Pussycat Dolls’ Nicole Scherzinger getting
adorned by Pascal Mouawad
30
costumers in focus
4
4.Jenny McCarthy
5.Eva Longoria
5
O6.Heidi Klum
7.Kim Kardashian
8.Elizibeth Hurley
9.Mary J. Blige
O10. Lacey Schwimmer with Pascal Mouawad
11. Jennifer Lopez
12. Sofia Vergara & Pascal Mouawad
costumers in focus
31
OWalid Mouawad, H.E. Mohamad Rahal,
Natalie Glebova, Pascal Mouawad & Marc
Mouawad
Interview
with Natalie Glebova
Mouawad Magazine recently interviewed Natalie Glebova
following her guest-of-honor appearance at the glamorous
grand opening of the new Beirut Souks Mouawad Boutique.
Here’s what she had to say.
Mouawad How did you feel about being selected guest of honor
to attend the latest Mouawad store opening in beirut?
Natalie I feel privileged to be a guest of honor at the opening of
the Mouawad store in Beirut Souks. The event was classy and
glamorous, as I would expect coming from a high-end brand such
as Mouawad. It was a pleasure for me to meet the Mouawad family
as well as the dignitaries and Lebanese celebrities at the event.
Mouawad Was that your first time visiting Lebanon? What were
the highlights of your trip?
Natalie It was my first time visiting Lebanon, and I had an
amazing time. some of the highlights were touring the city,
visiting the Jeita grotto, having amazing Lebanese food, and
staying at the stunning Grand Hills resort in Broummana.
Mouawad How was your stay at the largest hotel suite in the
world at the Grand Hills Hotel in Broummana, the property
owned by the Mouawad family?
Natalie I absolutely loved staying at the Grand Hills Hotel, it
is the most beautiful place I have ever visited. I was impressed
with the luxurious decor and beautiful landscape, as well as the
breathtaking views from the royal residence suites.
Mouawad During your stay you modeled some Mouawad jewelry
and Gilles Bensimon, one of the top fashion photographers in the
industry, did a photo shoot with you. What did you think of the
outcome?
Natalie I was really looking forward to working with Gilles
Bensimon, as I’ve seen and admired his work for years. the
outcome, as expected, was fantastic! the photographs look elegant and polished. I am so lucky to have been photographed by
such a world-class photographer!
32
interview
OMr. Pascal Mouawad, Ms. Natalie Glebova
& Mr. Fred Mouawad
Mouawad For how long have you known Fred and Pascal
Mouawad and do you plan to work with them again in the future?
Natalie I’ve known Fred and Pascal for a few years and we’ve met
on several occasions in Thailand (usually at charity functions that
we all support). It would be a pleasure to work with the Mouawad
family again in the future; it was a great experience for me!
interview
33
a century, beginning with first generation David
Mouawad’s mastery of creating fine timepieces
for prestigious clientele.
“In the past 121 years the Mouawad family has
developed its innate passion for fine jewels and
horology into renowned global brands such as
the Mouawad Group and Robergé,” said Pascal
Mouawad. “The masterpieces created under
these names are destined for a discerning clientele
that recognizes excellence in its field. ”
A NEW ERA IN THE
BRILLIANCE
OF TIME
Fourth generation Fred and Pascal Mouawad
take over company reins with plans to take
Robergé into the future.
S
ince 1972, Robergé has been producing some of the world’s finest
masterpieces of time. Today, more than three decades later, the luxury
Swiss watch brand is entering a new era in its quest for horological
perfection. On January 1st, 2010 fourth generation family members Fred
and Pascal Mouawad took over the reins of Robergé as well as the Mouawad
Group from their father Robert, after his decision to retire and devote his time to
the Robert Mouawad Foundation and the Robert Mouawad Real Estate Group.
“Since its beginnings, Robergé has always been at the forefront of innovation,”
said Fred Mouawad. “We believe that it is the right time to bring Robergé into
the future while retaining its core values of blending excellence in craftsmanship
with meticulous selections of some of the world’s finest gems.”
Robergé was founded by Robert Mouawad, brilliantly combining his innate
passion for diamonds with the centuries-old Swiss tradition of horology. This
luxurious partnership is symbolized in the name Robergé — an amalgamation
of Robert and Geneva. The watch-making tradition, just as that of crafting fine
jewelry, has been nurtured by generations of the Mouawad family for more than
34
The superior attention to detail characteristic
of all Mouawad jewelry is equally central to the
Robergé brand. These handcrafted watches,
produced in only limited numbers each year,
embody the highest levels of technological
innovation. The true instinct of a master
craftsman is ever-present in the daring
masterpieces that bear the name Robergé.
Tourbillions, automatic movements with over
72-hour power reserves, fine chiming minute
repeaters, and exceptional hand-worked
movements are all present in the brand.
To produce such fine examples of timekeeping
requires precise skills, nurtured by the right
surroundings. In the late 1990s Robert Mouawad
acquired a watch case production facility in
Les Breuleux, a town in the Swiss Joux Valley
famed for its watch-making traditions, from
where every Robergé timepiece is handcrafted
today. Each masterpiece that is crafted bearing
the Robergé name also carries the hallmark
“Manufacturé en Suisse," which certifies its
controlled origin.
The Joux Valley
35
HAUTE
JOAILLERIE
MASTERPIECES OF A DYNASTY
For more than a century, Mouawad has been creating spectacular jewelry destined for its exclusive clientele of royalty, the
wealthy elite and celebrities. Each creation begins life with the hand selection of the most exquisite, rare gemstones. From
here, the artistic journey begins, as masterful design gives way to intricate craftsmanship, culminating in a unique artistic
statement that could only bear the name Mouawad.
Mouawad creations are far more than a superb collection of unique jewelry pieces. They are testimony to a dynasty of
jewelers who have passionately pursued their destiny—unlocking and enchanting the splendor of Earth’s most evocative
and enduring mysteries: precious stones. The collection expresses aesthetic embellishments through Man’s talent — the
freeing of precious stones from their rough exteriors to reveal their brilliance and magnificence.
Through the years, Mouawad has created a collection of one-of-a-kind and exquisite Haute Joaillerie sets. Handcrafted
with the finest and most unique diamonds and colored gemstones, these exquisite, timeless sets have been seen on major
celebrities and royalty around the globe.
36
37
HAUTE
JOAILLERIE
38
39
SPIRIT of
ECSTASY
MOUAWAD OBJET d’ART MEETS
THE SPIRIT OF ECSTASY
Late in 2011, Mouawad collaborated with the world’s
most exclusive automobile maker to create a one-of-akind Rolls-Royce Spirit of Ecstasy hood ornament never
before seen. The signature Rolls-Royce bonnet emblem,
known around the globe as the Spirit of Ecstasy—the
iconic symbol that graces the front of all Phantom and
Ghost models.
As legendary diamond experts, Mouawad, wanted to
recognize the iconic figurine by encasing it in diamonds,
creating a full pavé version to mark the centennial
celebration of the legendary flying lady. Three of Mouawad’s
master craftsmen spent 350 hours meticulously arranging
and placing 2,300 round brilliant-cut diamonds onto the
Spirit of Ecstasy to create a truly unique version of the
symbol in commemoration of its centenary.
HAUTE
JOAILLERIE
40
The Mouawad centennial version of the Rolls-Royce Spirit of Ecstasy hood ornament
2,300 round brilliant-cut diamonds (G color, VS clarity)
Total diamond weight = 38.53 carats
Worth a value of $250,000 USD
41
The Boutique
Collections
ROSETTE™
COLLECTION
CLASSIC MOTIFS MEET EXTRAORDINARY GEMSTONES
Since its debut, the Rosette collection has emerged as an iconic symbol of Mouawad Jewelry that continues to permeate
celebrity culture. Jennifer Lopez, Eva Longoria, Naomi Campbell and Paris Hilton are among the many stars to be
photographed wearing designs from the collection.
Featuring rose-cut stones set in 18 karat white gold, the Rosette pieces are easy to wear day and night. Fun and wonderfully
versatile, and with a classic charm all its own, this collection sparkles with Mouawad diamonds, rubies and sapphires.
Painstakingly crafted in pavé sets, Rosette uses a vintage cut to elaborate on a thoroughly modern design. Ranging from
signature interchangeable heart lockets, to earrings, necklaces, pendants, rings and bracelets, Rosette’s look is as eclectic
as it is infinitely desirable.
Mouawad has launched an extension of this popular collection to make it even more comprehensive and offer more
variations including select models in rose gold and new models combining the classic rose motif with the three hearts from
the Flower of Eternity collection. The new pieces will continue the vintage themes of the Rosette tradition of elegance and
versatility while sparking a new era in this iconic Mouawad collection.
42
43
The Boutique
Collections
ROSETTE™
COLLECTION
44
45
The Boutique
Collections
ROSETTE™
COLLECTION
46
47
The Boutique
Collections
FLOWER of
ETERNITY
TM
THREE HEARTS, ONE FLOWER … AN ETERNITY OF PASSION
Making its grand debut in 2010, the Flower of Eternity collection continues Mouawad’s tradition of passion for excellence,
through a stylish line of jewelry that exudes contemporary glamour.
Crafted from 18 karat yellow, rose and white gold, and set with diamonds and colored gemstones, the Flower of Eternity
collection ranges from simple pendants to ornate four-piece sets. The result is a selection of iconic pieces perfect for every
mood — from daytime chic to the most dazzling evening sophistication.
Studied carefully, the flower emblem present in each piece reveals its composition of heart shapes. The heart, chosen as
a universally recognized emblem of love and passion, appears three times, a symbolic number representing the past, the
present and the future, denoting a promise of eternity.
The Mouawad name also pays tribute to these three dimensions of time in all it creates, combining a respect for its heritage
with a visionary approach to the now and to what still lies ahead. With the Flower of Eternity collection it immortalizes these
values, while beautifully capturing the essence of timeless passion for future centuries to come.
48
49
The Boutique
Collections
FLOWER of
ETERNITY
50
TM
51
The Boutique
Collections
FLOWER of
ETERNITY
52
TM
53
The Boutique
Collections
LAVA
COLLECTION
HOT ROCKS
Inspired by earth’s unstoppable power and energy, the Lava collection is an explosion of brilliance capturing the alluring
moment when molten rock ruptures from deep within the earth’s core. The result — a collection of exquisitely handcrafted
pieces of 18 karat rose gold, citrines and black & white diamonds meticulously forged and randomly layered together to
form a powerfully frenetic lava motif.
Just as diamonds are shaped and formed for ages under great pressure to become perfect crystals of hardness and
beauty, the Lava Collection has been wrought from the depths of imagination to capture the power and glory of nature.
54
55
The Boutique
Collections
LAVA
COLLECTION
56
57
The Boutique
Collections
LE COEUR
COLLECTION
HEARTS ABLAZE
For centuries the heart motif has enchanted and inspired civilizations, its deep symbolism speaking a global language
of emotion, passion and eternal love. Paying homage to this cherished symbol, Mouawad’s Le Coeur collection creates
a contemporary love story told through the signature Mouawad mastery of haute joaillerie.
Each Le Coeur design offers a different interpretation of the heart motif, ranging from subtle simplicity to the full-on
glamour of gem-studded flames and sunbursts of passion. Crafted in white gold, yellow gold or sterling silver, and featuring a variety of precious gems including diamonds, rubies and sapphires, Le Coeur is destined to capture the hearts
of women everywhere.
58
59
The Boutique
Collections
MOUAWAD
CHARMS
PERFECTLY PRECIOUS
Mouawad Charms are a delightful offering of adornments for daughters — perfect first pieces, for first
photos — or fashion statements for young teens. Celebrating love and all things childlike, these delicate
and timeless bracelet and charms are destined to be cherished and passed down as family heirlooms. The
Mouawad Charms were designed and produced to signify the important, cherished symbols in girls’ lives
and include teddy bears, hearts, flowers and even an evil eye: a traditional charm worn for centuries to ward
off evil spirits. Both elegant and iconic, Mouawad Charms are a perfect way for young girls to express their
style and enjoy the latest charm bracelet vogue.
The bracelet is handcrafted with 18 karat white gold and ready to be adorned with a variety of gold, diamond,
topaz, ruby, enamel and pearl charms to capture those precious moments of childhood that parents, children
and teens will treasure for years to come.
LE COEUR
COLLECTION
60
61
DIAMOND
BRIDAL
CLASSICS
FROM HERE TO ETERNITY
One of the most important steps in anyone’s life is the step to the altar. At Mouawad we know how important this lifeshaping event is and designing exceptional and lasting bridal jewelry that fits the occasion is our passion. Whatever
your style and taste, our Bridal collection is imbued with choices to satisfy every couples’ desire — from the traditional
to the contemporary.
The Mouawad Bridal collection takes timeless, classic designs and brings to them the distinguished Mouawad touch.
Using only the finest quality diamonds to maximize brilliance, the 18 karat white and yellow gold and platinum pieces
are artistically worked to give value to the central gemstones. Each breathtaking item achieves its noble aim of paying
tribute to the eternal beauty of love.
62
63
DIAMOND
BRIDAL
CLASSICS
64
65
DIAMOND
BRIDAL
CLASSICS
66
67
OBJETS d'ART
NATURE REBORN
Beauty is an inner need of mankind. We must achieve beauty in our creations.
The fleeting moments are Mouawad’s aim. — Robert Mouawad.
Since the beginning of time the world’s greatest artists have endeavored to
capture the mystery and beauty of life; to bring their works to the pinnacle of
perfection. Few can boast that they have reached the lofty heights of artistic
accomplishment such as those attained by Mouawad.
Inspired by the innate beauty of nature, Mouawad Objets d’Art are handworked by master craftsmen incorporating the world’s finest gems, such
as lapis lazuli, mother of pearl, malachite and quartz. The chosen subjects
of these works of art are represented in such detail that they can be truly
considered masterful studies in the elements of nature. Almost without
exception, each Mouawad Objet d’Art is a unique item, adding an exclusive
cachet to the already dazzling allure.
68
69
OBJETS
d'ART
70
71
MOUAWAD &
THE GEMOLOGICAL
INSTITUTE OF AMERICA
1
2
3
4
O1.Jim Littman, Pascal Moawad, Alain
Mouawad & Fred Mouawad
2.Richard Liddicoat
3.Bill Boyajian speaking with
Pascal Mouawad & Alain Mouawad
4.Guests at the dedication ceremony
5.Pascal Mouawad, Alain Mouawad, & Fred
Mouawad with Bill Boyajian
T
hroughout the years, the Mouawad family’s
contribution to the gem and jewelry industry has
been significant. As part of an ongoing commitment
to upholding and maintaining education and the
image of the trade, Mouawad is the largest benefactor of the
renowned Gemological Institute of America (GIA). In fact, the
main campus of the GIA’s headquarters in Carlsbad, California,
opened in 1997, was named after Robert Mouawad in recognition
of his lifetime contributions to the industry and as a testament to
his talent and capability in the art of jewelry making.
About the distinction, Robert said: “It is without a doubt the
crown in my career of achievements. It also delighted me
because it was instigated by my sons. By doing this, they showed
gratitude, appreciation for, and pride in my achievements. They
wanted to honor me, so it was the most precious gift I have
gotten in my life."
Highlights
• In 1997 the Gemological Institute of America campus was
named for Robert Mouawad
• Fred and Pascal, both GIA graduates, and Alain Mouawad
have all made contributions to the institute that enabled the
building of GIA’s world headquarters in Carlsbad, California.
• The GIA is the world’s foremost authority in the education,
research, and certification of gemstones.
• The Mouawad family is active not only in building its business
but also in contributing to the betterment of education and
the overall industry."
5
For more info visit: www.gia.edu
mouawad
72
& the gemological institute of america
mouawad & the gemological institute of america
73
MOUAWAD &
GUINNESS
HIGHLIGHTS FROM THE VAST DIAMOND COLLECTION OF
ROBERT MOUAWAD
In 2010, Mouawad received a Guinness World Record for
creating the most valuable handbag in the world and
the Mouawad 1001 Nights Diamond Purse became the
third Mouawad piece to be honored by the Guinness
Book of World Records. 381.92 total carats, worth
$3.8 million.
MOUAWAD
DIAMOND
COLLECTION
The first Guinness award was for the Mouawad
Splendor - the most expensive single pear-shaped
diamond in the world (101.84 carats, worth $12.76
million), purchased by Robert Mouawad and awarded
the Guinness World Record in 1990.
Mouawad’s second award came 13 years later with the
creation of the $11 million Very Sexy Fantasy Bra produced
in collaboration with Victoria’s Secret in 2000 and certified
by the Guinness World Records as the most expensive bra ever
made in 2003. First unveiled by supermodel Heidi Klum at the
2003 Victoria’s Secret Fashion Show in New York.
MOUAWAD
1001 NIGHTS
DIAMOND
PURSE
The most valuable handbag ever
made (381.92 total carats, worth
$3.8 million). Guinness World
Record, 2010.
THE DIAMOND
SPlENDER
The most expensive single pear-shaped
diamond (101.84 carats, $12.76 million),
purchased by Robert Mouawad. Guinness
World Record, 1990.
74
mouawad & guinness
THE VERY
SEXY FANTASY
BRA
The most luxurious and expensive
piece of lingerie ever made ($11
million). Guinness World Record,
2003.
Over the years the Mouawad family has acquired a
collection of diamonds that is arguably one of the
world’s finest in private hands. A good number of
the largest diamonds in existence take their place
among the stunning gems in this museum-quality
collection. The brilliance of each and every stone
fires our passion and inspires us to create some of
the world’s finest jewelry.
Ahmad Abad
Ct. weight: 78.86
Shape: Pear Shape
Grade: D-VS1
Mouawad Magic
Ct. weight: 108.81
Shape: Emerald Cut
Grade: D-IF
Queen of Holland
Ct. weight: 135.92
Shape: Cushion Shape
Grade: D-IF
Mouawad Lilac
Ct. weight: 24.44
Shape: Emerald Cut
Grade: Fancy Pink
Premier Rose
Ct. weight: 137.02
Shape: Pear Shape
Grade: D-FL
Indore Pears
Ct. weight: 46.39, 44.14
Shape: Pear Shape
Grade: I-VS2, H-VS2
Jubilée
Ct. weight: 245.35
Shape: Cushion Antique
Shape
Grade: E-VVS2
Mouawad Splendor
Ct. weight: 101.84
Shape: 11-sided Pear
Shape
Grade: D-IF
mouawad diamond collection 75
MOUAWAD BOUTIQUES
Mouawad.com
6 W E’R E always looking for ways to improve our online presence,
accessibility and security so that we can keep the communications
going with our customers, fans and friends.
Late this past year we decided to completely remake our website
(www.mouawad.com) and the new site went live in September.
Attractive, elegant, engaging and user-friendly — our new website
will be our gateway to the world as the most consistent source of
information to the Mouawad brand and legacy.
Here are a few screenshots to give you a glimpse at the new design.
Facebook
As more and more of our daily lives are
spent online and social networking has
become the norm, Mouawad embraces
this technology with a continuing effort
to stay in touch with our customers, fans
and friends.
Our Facebook platform has grown
quickly and given us and the public a
place to keep up with the many events
that happened over the past year. The
immediacy of this social platform
enables us to get the word and images
out immediately following our events
and to keep everyone posted on news,
product launches, new boutiques and
all the other happenings at Mouawad.
2010 marked also our first ever
Valentine’s Day Giveaway on Facebook
with the winner receiving a stunning
pair of Flower of Eternity earrings. We
ran the contest for approximately three
Malaysia
Kuala Lumpur Boutique
G3, Indulge Floor, Starhill Gallery
181 Jalan Bukit Bintang 55100
Kuala Lumpur
T +60-3-2144-4669
F +60-3-2148-4669
e mal.sh@mouawad.com
Jordan
Al Taher Jewelry
Vista Um Uthaina Complex
P.O. Box 3380, Amman 11181
T +962-6-556-3892
e altaherj@orange.jo
Le-Royal Boutique
Le-Royal Hotel, Jabal Amman
Third Circle, Zahran Street
P.O. Box 830170, Amman 11183
T +962-6-468-0007
e jor.ro@mouawad.com
Mouawad House (by apointment only)
261 Jalan Maarof, Bukit Bandaraya
Bangsar 59000 Kuala Lumpur
T +60-3-2095-2555
F +60-3-2095-2777
Lebanon
ABC Mall Ashrafieh
ABC Ashrafieh, Level 2, Beirut
T +961-1-201-706
F +961-1-202-009
e leb.ab@mouawad.com
Oman
Mouawad Muscat
Al-Khamis Plaza,
Al Qurum, Commercial District
P.O. Box No 377, Postal Code 116
Muscat
T +968-2-456-0945
F +968-2-456-0857
e oma.kp@mouawad.com
Beirut Gold Souks
Gold Souks Sector
Downtown Beirut
T +961-1-999-891
F +961-1-999-892
e mouawad.leb@mouawad.com
saudi arabia
Mouawad Tahlia
Tahlia Street, Bassateen Mall
Mouawad Building,
P.O. Box 1526 Jeddah
T +966-2-263-2636
F +966-2-669-3164
e sau.ba@mouawad.com
Grand Hills Hotel & Spa
Broummana, Metn
T +961-4-868-888
F +961-4-868-777
E rle@mouawad.com
Distribution Offices
weeks before Valentine’s Day and asked
couples to post their best photo. The
couple with the most liked photo being
the winner.
E-COMMERCE
Once our new programing and design are complete and
the new website is launched in the coming months, we
will start implementing phase II of development—to
make it a Mouawad e-commerce portal as well. When the
full e-commerce site goes live, our customers will be able
to purchase our full line of Mouawad products online
through a safe and secure, and user-focused platform.
The winner was Miss Danielle Nader,
from Lebanon, seen above picking up
her new pair of Flower of Eternity
earrings from at the Mouawad Beirut
ABC Boutique.
Saudi Arabia
Sharafiah, Al Medina Road,
P.O. Box 1526, Jeddah 21441
T +966-2-665-2051
e mat@mouawad.com
Switzerland
Rue du Purgatoire 3
1204 Geneva
T +41-22-310-68-48
F +41-22-310-68-47
e msa@mouawad.com
thailand
431 Soi Pradu 1
Charoenkrung Road,
Bangkholaem, Bangkok 10120
T +662-291-7507-8
F +662-291-8346
e mbc@mouawad.com
UAE
Jumeirah Lake Towers,
Almas Tower Level 17,
Unit 17C, Sheikh Zayed Road,
P.O. Box 26783, Dubai
T +971-4-439-0132
F +971-4-439-0129
e mme@mouawad.com
USA
8113 Melrose Ave.
Los Angeles, CA 90046
T +1-310-226-7870
F +1-212-504-8039
e usa@mouawad.com
Mouawad Olaya
Al Olaya Street,
P.O. Box 1521
Riyadh 11441
T +966-1-293-4555
F +966-1-464-9913
e sau.ol@mouawad.com
Alrashid Mall
Al-Khobar Dhahran St.,
Alrashid Mall Gate 7, 1st Floor,
P.O. Box 3318
Al-Khobar 31952
T +966-3-894-5747
F +966-3-894-5317
e sau.am@mouawad.com
Singapore
The Fullerton Hotel
One Fullerton Square # 01-07
Singapore 049178
T +65-6536-0020
F +65-6536-0040
e sin.fh@mouawad.com
UAE
The Dubai Mall
Ground Floor (GF-131)
P.O. Box 6206, Dubai
T +971-4-439-8339
F +971-4-439-0129
e dubaimall@mouawad.com
ABOUT MOUAWAD
Led by 4th generation co-guardians, Fred & Pascal and backed by
more than a century of excellence in its field, Mouawad designs,
manufactures and sells its own exclusive jewelry collections ranging
from boutique items to objets d’art and magnificent haute joaillerie
pieces. Founded in 1890, the company rose to prominence by
supplying important jewels to royal houses and wealthy individuals throughout the world. Today, Mouawad also counts modern
day “royalty”—iconic Hollywood celebrities—among its prestigious clientele.
In addition to crafting fine jewelry, over the years the Mouawad
family has acquired some of the largest and rarest diamonds in the
world and many of these historic gems carry Mouawad as part of
their designated name. The family’s ongoing support of the global
industry through research and education led to third generation,
Robert Mouawad, receiving a Lifetime Achievement Award from
the Gemological Institute of America (GIA) and of having the GIA
campus named in his honor. The Mouawad vision is to continue
its rich heritage of creating exquisite jewelry and timepieces and
to widen distribution through contemporary and accessible price
points to increase the reach of the brand internationally.
Join us on Facebook at www.facebook.com/mouawad
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mouawad online
location 77
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FLOWER OF ETERNITY™