Snow White Princess Diamond Watch details

Transcription

VOLUME 2 ISSUE 2
Contents
EDITORIAL
STAFF
E DI TOR S-I N -CH I E F
Fred Mouawad
Pascal Mouawad
MAN AG I N G EDI TOR
Kevin J. Rosser
CON T R I B U T I N G E DI TOR
Helen Assaf
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A note from the Editors-in-chief
ART DIRECTION
Nattawan Sujarit Jaga
Pakarat Kanchanamongkol
LAYOUT
Jaran Jeensakto
Sarintorn Chanitrapirak
Pornnipa Ngamamornphirat
PHOTOGRAPHY
Subpong Ittitanakul
EVENTS 2012
q FEATURED STORY
25 GIA visits Mouawad
6
Mouawad expands its reach
across the Middle East & Gulf
Region
28 HIGHLIGHT:
8
New Boutiques
32 Mouawad at the X-CAT World
q YEAR IN REVIEW
15 Celebrity Focus: Najwa Karam
18 Mouawad partners with RAK
Pearls
ART
q
The Snow White Princess
Diamond Watch
Series
36 The Year in Asia
42 In the News
114 GIA
20 The Premier Diamond Alliance
116 Mouawad & Guinness
22 Miss World Next Top Model
117 Mouawad Diamond Collection
q
COLLECTIONS & MORE
44 The Grande Ellipse timepiece
collection
48 HIGHLIGHT:
The Grand Esmeralda Suite
52 Masterpiece Suites
61 Boutique Collections
108 Objet d'Art
O N T H E C O V E R : The Mouawad Grand Esmeralda Suite.
A NOTE
FROM THE
EDITORS-IN-CHIEF
FROM THE VERY
BEGINNING OF 2012, we knew it was going to be an eventful
year with our new expansion and several new generation stores
planned, with new initiatives and partnerships in the works, a
new sponsorship, a new watch line and, of course, many new
jewellery collections to be revealed. Which brings us to this, the
second edition of our Mouawad Magazine—highlighting the past
year in all its wonder, surprise, excitement and success. So with
our usual enthusiasm and Mouawad style—and just in case you
missed anything—this year’s magazine showcases all the new
products, new business and new events as they unfolded in 2012.
EXPANSION OF NEW GENERATION BOUTIQUES
As we look back, we can see that 2012 was year full of hard work
and remarkable achievements for the Mouawad brand. Through
our continued expansion into the Middle East and Persian Gulf
regions, we welcomed five new boutiques: one in Doha, Qatar,
a new flagship store in Jeddah, Saudi Arabia, an elegant free
standing boutique in Beirut’s duty free airport, our first-ever
showroom in Kuwait City, and the recent opening at Muscat’s
Opera Galleria spreading our love of fine jewellery and watchmaking to the clientele in these exciting jewellery markets. With
several more stores set to open in the regions in 2013, seems our
work is just beginning.
CELEBRITY
While we consider all of our customers and anyone who wears
our products to be ambassadors of our brand, when a celebrity
chooses Mouawad as a fitting accompaniment to their style and
image, well… it’s just an added blessing. Lebanese superstars
Najwa Karam, Ramy Ayach, Maya Diab, and Joe Ashkar did just
that in 2012 when they chose to wear Mouawad in their newest
music videos—joining the ranks of the many celebrities over the
years who have selected Mouawad for the brand’s beauty and
refined image.
SPONSORSHIP AND PARTNERSHIPS
As 2012 got under way, we welcomed our first-ever sport
sponsorship when we signed up to sponsor international
powerboat champions Omar Danial and Gary Ballough—
a perfect match for our soon-to-be launched Grande
Ellipse Sport watch collection, which graces the deck of the
powerboat. The Mouawad powerboat placed 2nd overall in
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- Fred Mouawad -
- Pascal Mouawad -
2012’s X-CAT Powerboat World Series held across the Middle East.
And we can’t wait ’till next year’s racing circuit to get started.
2012 also marked the beginning of two new partnerships. First,
with RAK Pearls Holding—the first and only producer of cultured
pearls in the United Arab Emirates—marking the beginning of a
partnership aligning pearl cultivation and trading with fine jewellery-making.
This year, we embarked on creating an entire new line of
prestige timepieces, the first of which, the Grande Ellipse
Royale, introduced recently, ushering in the new Mouawad
Genève watch collections—elegant, robust and contemporary watches for discerning men and women of distinction.
In the coming months, Mouawad will continue to introduce
the full line of the Grande Ellipse collection with its Sport
and Sport Ville series, followed by other collections such as
the ladies La Griffe Collection in 2013. To manage the new
Mouawad watch line, our brother, Alain Mouawad will be
heading up the Mouawad Swiss Watch Manufacturing division. Alain is a veteran watchmaking expert residing in Geneva and has been responsible for the luxury sport watch
brand, Blacksand—internationally recognized for unique designs, high-quality massive cases of titanium, ceramics, gold
and tantalum and for their movements—officially certificated
by the COSC (Contrôle Officiel Suisse des Chronomètres, the
Official Swiss Chronometer Testing Institute). With Alain’s
expertise onboard, we are confident that the Mouawad Genève watch collections will be at the forefront of fine Swiss
watchmaking and we are very excited to be working closely
with Alain and welcome his invaluable expertise.
Alain spent a year at Heinz Heimann, DMB & B (award-winning Zurich Advertising Agency) before launching his own
Pro-Mond SA Communication Agency to manage the marketing communications for the watches of the Mouawad group.
Alain is also an avid collector of watches and his passion for
horology led him to develop very sophisticated watch mechanisms such as those found in the Blacksand Collection. The
chrono mono pusher (BLACKSAND Calibre 2002) developed
in-house, offers a blend of tradition and modernity. The mechanism highlights the traditional column wheel, along with an
unconventional approach to the global movement aesthetic
with its personalized components. More complicated calibres
are about to be launched within the next months.
DIAMOND MANUFACTURING – FROM ROUGH TO
JEWELRY
Mouawad has occasionally in the past bought large rough diamonds and manufactured them. Later this year, however, we
made a commitment to rough manufacturing by forming a
joint venture with Premier Gems in New York. The new company is called Premier Diamond Alliance, and through the
alliance Mouawad is now a DeBeers Sightholder. This step
further integrates our group upstream. We now buy rough
diamonds; manufacture them, design our jewelry, craft the
jewelry in our own workshops, and sell them to our customers through our own retail stores. We control quality from
a very early stage and through that integration we provide
more variety, innovation, exceptional art, and greater overall
value to our customers.
NEW MASTERPIECES, BOUTIQUE COLLECTIONS
AND WATCH LINE
With the unveiling of the Snow White Princess Diamond
Watch at the 2012 Doha Jewellery and Watch Exhibition in
February, Mouawad reaffirmed both the brand’s legacy of
haute joaillerie and its luxury watchmaking traditions with a
one-of-a-kind 18K white gold women’s timepiece meticulously
layered with 223 colorless diamonds at 106.93 total carats. We
also introduced five new boutique collections, an extension of
our most popular collection, Flower of Eternity and an entirely
new line of bridal jewellery.
Alain, like brothers Fred and Pascal, grew up in Geneva, Switzerland, and later pursued his education in the United States
at Pepperdine University. In 1991, Alain returned to Geneva to
further his education by pursing a double major in marketing
communications and in sociology at Webster University.
ABOUT ALAIN MOUAWAD
Alain Mouawad, fourth generation member of the Mouawad
family, found a passion early on for horology and the luxury watch business. This passion coupled with his marketing expertise has driven Alain to make his mark in the
timepiece industry with his involvement in running Robergé, launching the Blacksand collection and now heading the Division of the Mouawad Watches. In creating
the BLACKSAND Collection, Alain wished to pay tribute
to the know-how and the tradition of Swiss watchmaking, while offering a decidedly different product. Created
for a clientele of free-spirited connoisseurs—personalities for whom luxury symbolizes time that is chosen—not
dictated by market-driven status-enhancing conventions.
Today he is the Guardian of the Mouawad Watch Division and
is responsible for the entire Manufacturing Division in Geneva and at Les Breuleux in the Swiss Alps, including after
sales service, the Mouawad Watch Academy, and the marketing of timepieces worldwide.
So, we hope you will enjoy revisiting the past year at
Mouawad as much as we do. And as we leave behind 2012,
we look to the future with hopes and aspirations of what
next year will unveil. At Mouawad, we’re always seeking new creative endeavors and new ways to enchant our
customers and the world of jewellery and watchmaking.
~Fred Mouawad & Pascal Mouawad~
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Jameel Square
EXPANDS ITS
REACH
Opera Galleria
ACROSS THE
MIDDLE EAST & GULF REGION
Beirut Duty Free
Lagoona Mall
AFTER THE 2010 launches of Mouawad new generation boutiques in The Dubai Mall and Beirut
Gold Souks, Co-Guardians Fred and Pascal Mouawad began planning the rollout of several new
stores with the intent of expanding the Mouawad presence across the Middle East, North Africa and
the Persian Gulf. Thus far, their intentions have come to fruition with recent flagship store launches
in Jeddah, Doha, Kuwait City and Muscat’s Opera Galleria, as well as an elegant free standing boutique in Beirut’s Airport’s duty free. With more luxury boutiques planned in the coming year, it’s
assured that Mouawad is destined to become the luxury jewelry destination in the region.
This year’s expansion got into full swing with the launch of the new Lagoona Mall boutique at Qatar’s
latest luxury retail environment, the largest Mouawad flagship store at prestigious Jameel Square in
Jeddah, Saudi Arabia, bringing the number of stores in Saudi Arabia to four. Kuwait City was next
with the opening of a new boutique at Kuwait’s exclusive Al Hamra Luxury Centre, followed by the
new Beirut Airport duty free store and the recent addition at the Opera Galleria in Oman.
Al Hamra Luxury Center
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New Generation b o u t i q u e s
Gearing up to welcome a parade of exciting brand names a
signing ceremony was held at Lagoona attended by Pascal
Mouawad, Co-Guardian of the legendary brand and Chairman
of Darwish Holding, Mr. Sheikh Bader Al Darwish.
Mr. Sheikh Al-Darwish stated at the signing that “Lagoona
has been a labour of love for Darwish Holding and a culmination of the company’s vision and belief over the past eight
decades. When we first envisioned Lagoona, we wanted it
to be a retail experience beyond the ordinary. We aimed at
creating an attractive fusion of retail and lifestyle which will
change the way shopping is perceived making Lagoona not
just a destination but a revelation.” “We’re very privileged
to welcome Mouawad to Lagoona. The name is strongly associated with an exceptional level of craftsmanship and
breath-taking jewellery—two hallmarks of the Mouawad
family ever since the company was founded in 1890.”
MOUAWAD LAUNCHES
NEW GENERATION BOUTIQUE
AT LUXURIOUS LAGOONA MALL
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M O UAWA D O P E N S F I R S T B O U T I Q U E I N Q AT A R
Mr Mouawad commented that “The agreement we have
signed today with our trusted partner is a very important
milestone for Mouawad, since it marks a new presence for
our brand in the Qatar market. Ever since Mouawad’s foundation 122 years ago, the Middle East has been our most
valued market, and we are now getting even closer to our
patrons with the opening of new stores across the region.”
“Visitors and residents of Qatar who witnessed our creations
at the Doha Jewellery & Watches Exhibition earlier this year
will soon have the opportunity to purchase our jewellery and
watches in Doha at our new generation boutique,” he added.
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5.TODAY’S Outlook interviews Pascal Mouawad
6.Mr. Sheikh Bader Al Darwish, Maya Diab, Pascal Mouawad
and Sheikh Nawaf Bin Nasser
With 128,000 square metres of finely designed space, Lagoona
is Doha’s newest retail avenue offering Qatar residents and
the region’s an exciting assortment of lifestyle brands. Taking
the elements of life and senses as its muse and nestled at the
heart of Doha’s most prestigious district, West Bay, Lagoona
pays homage to light, space, air and touch with a sense of
openness and wonder that is rare for shopping destinations.
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2
ONE OF MOUAWAD’S One of Mouawad’s
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8
new generation boutiques
newest boutique locations is now open at
Qatar’s latest retail and lifestyle destination, Lagoona Mall. With Mouawad’s legacy
of haute joaillerie and its growing presence in the Middle East and
Lagoona’s unique air of timeless elegance in style and structure, it
is a perfect match for Doha’s most prestigious district and sophisticated lifestyle experience.
4
1. Ribbon-cutting ceremony with Sheikh Nawaf Bin Nasser, Pascal
Mouawad, Maya Diab, Mr. Sheikh Bader Al Darwish and Marc Mouawad
2. Pascal Mouawad and Maya Diab
3. Maya Diab
4.The new Mouawad showroom at Lagoona Mall
The official grand opening event on January 10th was attended
by local and regional VIPs and a very special guest appearance
from maverick music artist, entertainer, actress, and fashion
icon, Maya Diab. The event culminated with Ms Diab and
Pascal Mouawad cutting the ribbon to officially open the new
showroom, followed by an interview with Mr Mouawad for
TODAY’S Outlook, a US-based luxury lifestyle magazine focusing
on the Middle East.
The new Mouawad flagship boutique located on the first floor
of Lagoona Mall and spanning 277 square meters will be the
destination in Doha and for customers of the luxury brand—
with collections ranging from boutique items to objets d’art
and magnificent haute joaillerie pieces.
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“Saudi Arabia has always been a very
important market for Mouawad; it is home
of some of our longest-established patrons”.
- Fred Mouawad
M O UAWA D O P E N S L U X U R I O U S F L A G S H I P B O U T I Q U E AT J A M E E L S Q UA R E
ON AUGUST 5TH 2012, Mouawad
MOUAWAD’S NEW
JEDDAH FLAGSHIP
BOUTIQUE OPENS
AT JAMEEL SQUARE
officially opened the doors of its new
flagship store at Jameel Square in
Jeddah. The new showroom is the
fourth and largest Mouawad boutique
to open in the Kingdom of Saudi Arabia.
Commenting on the opening, Fred Mouawad, Co-guardian
of Mouawad, said: “Saudi Arabia has always been a very
important market for Mouawad; it is home to some of our
longest-established patrons with whom we have built
relationships over generations. I’m delighted to be able to
invite all of our clientele to visit the new Jeddah boutique to
experience the new surroundings and admire our latest
jewellery and watch collections.”
The new showroom covers 700 square metres in the exclusive
Jameel Square retail and commercial centre and is one of the
new generation flagship Mouawad stores, conceptualised by
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4th generation co-guardians of the brand, brothers Fred and
Pascal Mouawad.
With its distinctive décor in the signature grey and gold of
the Mouawad brand, the new Jeddah outlet features an
exclusive private VIP room for its customers to try on select
pieces from the exquisite jewellery and watch collections the
company is renowned for—ranging from boutique collections to
magnificent haute joaillerie statement pieces and sets.
“Fred and I committed to expanding our distribution reach
in the region and the opening of the new Jeddah boutique
marks the start of the fulfilment of those plans,” said
Pascal Mouawad. “With two other new Mouawad boutiques
opening this month in Doha and Kuwait, and plans for two more
outlets in the Middle East in 2013, we are investing in
expansion in the region in which we have our roots.”
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5 M O UAWA D B R I N G S T H E I R S I G NAT U R E S T Y L E T O A L H A M R A L U X U R Y C E N T E R
MOUAWAD’S FIRST
KUWAITI BOUTIQUE
OPENS AT AL
HAMRA
LUXURY CENTER
Carrying on Mouawad’s expansion in the
region, in October, Mouawad officially
opened the doors of its new flagship
boutique at the exclusive Al Hamra Luxury
Center, in Kuwait City. The new showroom
is the first new generation Mouawad boutique to open in the
country. Among the celebrities and VIPs attending the opening
were Lebanese pop sensations Najwa Karam and Rami Ayach, along
with former Miss Lebanon Rahaf Abdullah, as well as renowned
jeweller and third generation Mouawad, Robert and his wife, Leila
and members of the Kuwaiti royalty.
N
EW
1
1. Rami Ayash, Najwa Karam, Rahaf Abdullah, Robert Mouawad,
Leila Mouawad and Pascal Mouawad
Originated by brothers Fred and Pascal Mouawad, the new look and
feel was launched in 2010 with the opening of the Dubai Mall boutique
and reflect the enhanced direction and strategy of the brand.
3
Commenting on the opening, Pascal Mouawad, Co-Guardian of the
company and member of Fourth generation managing the family
business, said: “I am very excited to be here today for the official
inauguration of our first boutique in Kuwait. At the beginning of
this year my brother Fred and I committed to bringing Mouawad’s
creations closer to our clientele in the region, and today I can once
again say that we are fulfilling that plan.”
The new showroom, located on the ground floor in the exclusive
Al Hamra Luxury Center, covers 152 square metres and has been
designed according to the Mouawad new generation store concept.
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2
7
4
2. Pascal Mouawad
3. Leila Mouawad, Najwa Karam, Robert Mouawad, Pascal
Mouawad and Marc Mouawad
4. Hamad Al Suhail, Najwa Karam and Robert Mouawad
5. Robert Mouawad, Leila Mouawad and Pascal Mouawad
6. Leila Mouawad, Pascal Mouawad, Diana Mouamar, and
Robert Mouawad flanked by models
7. Robert Mouawad, Rami Ayash, Leila Mouawad, Pascal
Mouawad and Marc Mouawad
With the distinctive décor in the grey and gold of the Mouawad brand,
the new Kuwait outlet features an exclusive private VIP room for
customers to try on select pieces from the exquisite jewellery and
watch collections for which the company is renowned. The boutique
sparkles with signature Mouawad haute joaillerie sets, boutique collections, watch collections and objets d’art, all entirely designed and
produced by Mouawad.
“I am delighted to be able to invite all of our local clientele to visit the
new Kuwait boutique, to experience the new surroundings and admire
our latest jewellery and watch collections,” added Pascal Mouawad.
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CELEBRITY FOCUS:
NAJWA KARAM
YEAR IN
REVIEW
Ushering in new collections; expansion in the Middle East with three
new boutiques (See page 6); two new ventures; celebrities honoring
Mouawad; and a special visit from the Gemological Institute of
America, the past year has been an exciting, eventful and busy one for
the brand. From the Najwa Karam music video, Bass law Ta’arif, shot on
location at two Mouawad boutiques in Lebanon and many other music
stars featuring Mouawad jewellery in their videos—to the opening of
flagship stores across the region in Doha, Kuwait City and Jeddah—
Mouawad continues to enchant and fascinate the world of jewellery
and fashion with its signature sophistication and dedication to beauty
and style. Here’s a look back at some of the highlights of the past year.
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NAJWA KARAM SHOOTS LATEST
MUSIC VIDEO AT MOUAWAD
THE JEWELRY FEATURED
The Mouawad jewellery featured
in Najwa's latest music video, Bass
law Ta’arif comes from the Flower of
Eternity and Lava collections.
N
ajwa Karam's Latest Music Video—Bass law Ta’arif (2012) features
Mouawad jewellery and was shot on location at the Mouawad
Beirut Souks Boutique and at Mouawad’s Grand Hills Hotel and Spa
in Broummana. The video features Mouawad jewellery from the
Flower of Eternity and Lava collections.
Other Middle East artists to feature Mouawad in their music videos this year
include Joe Ashkar for his latest video, Ta’y, Sherine’s Lazem a’aish, and for the
second hit from his album Efrah Fiki, Ramy Ayach featured Mouawad in his video
of Majnoun. Mr. Ayach also wears the Mouawad Grande Ellipse Royale timepiece
in his latest video, Gebran.
year in review
15
NAJWA WOWS AT CANNES
IN MOUAWAD DIAMONDS
AND PEARLS
CANNES FILM FESTIVAL 2012: The “Shining Sun” of the
Arab music industry, Lebanese singer Najwa Karam oozed red
carpet glamour at the 65th Cannes Film Festival in May, sparkling
in diamonds and pearls from Mouawad, the jewellery and watch
brand worn and loved by royalty and A-list celebrities.
T
he multi-platinum selling singer sported a classic pair
of South Sea white pearl and diamond drop earrings
with matching ring from the Mouawad Pearl collection—completing her amazing outfit.
Ms. Karam Tweeted that “[her] dream is to be on the Cannes' red
carpet wearing Zuhair Mrad with the magical touch of Mouawad
jewelry. Once in a lifetime, the dream has come true.” The matching Mouawad earrings and ring worn by Ms. Karam at Cannes
were handcrafted in 18K white gold, and feature round-cut diamonds (5.26 total carats) and lustrous South Sea white pearls.
Najwa Karam graces the red carpet at Cannes in
Mouawad diamonds and pearls
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year in review
NAJWA ADORNED IN
MOUAWAD AT THIS
YEAR’S
ARABS’ GOT TALENT
ARABS’ GOT TALENT 2012: Mouawad was once again
the jeweler of choice for Lebanese superstar songstress
Najwa Karam as she appeared as a judge on this year’s MBC
TV Arabs’ Got Talent show. The second season judge, who was
recently spotted on the red carpet at the 65th Cannes Film Festival bejewelled in Mouawad diamonds and pearls, dazzled the
audience of the popular reality show wearing a stunning set
from Mouawad’s Rosette collection. Matching drop earrings,
bracelet and ring handcrafted in 18K white gold, diamonds
and tsavorites were perfect partners for Najwa’s emerald
green gown and made her a sure stand-out among the judges.
Throughout the season, Ms. Karam continued to show up
adorned in Mouawad pieces, which included a spectacular
diamond and ruby bib necklace—a fitting accompaniment to
her sultry red gown. Here’s wishing that Ms. Karam returns
for next season’s show dressed to the nines in Mouawad haute
joaillerie.
year in review
17
MOUAWAD
PARTNERS WITH
RAK PEARLS
IN UAE
EARLY THIS YEAR, Mouawad officially
announced the signing of a deal with the
first pearls producer in the UAE, RAK
Pearls Holding.
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2
3
3
T
he announcement was made by the company’s Co-Guardians, Fred Mouawad and Pascal
Mouawad, and RAK Pearls representatives,
Abdulla Rashed Al-Suwaidi, Vice Chairman
and Managing Director of RAK Pearls Holding and Daiji
Imura, Board Director & CEO of RAK Pearls. During an
official press conference that took place at the Banyan
Tree Al Wadi Resort in Ras Al Khaimah, Fred Mouawad
said, “We are delighted to be partnering with RAK Pearls
Holding—the first and only producer of cultured pearls
in the United Arab Emirates and in the entire Arabian
Gulf region.”
Mouawad uses high-quality South Sea and Tahitian pearls in several of their
boutique collections as well as in their masterpieces. “At Mouawad we believe in
only using the finest quality gems and metals; for this reason we always search
for the best suppliers around the world. We are delighted to have found a partner
in the UAE with RAK Pearls,” said Pascal Mouawad at the conference.
RAK Pearls Holding LLC is a pearl cultivation and trading company established
jointly by the Investment and Development Office (IDO), Government of Ras
Al Khaimah, and Emirates and Japan Holding in 2009. With expertise and
technology brought from Japan, and the first global producer of cultivated
pearls, the company now produces over 40,000 pearls per year.
year in review
1. Daiji Imura and Abdulla Rashed Al-Suwaidi
2. Abdulla Rashed Al-Suwaidi, Pascal Mouawad
and Daiji Imura
3. Abdulla Rashed Al-Suwaidi and Pascal
Mouawad at the signing
4. Mohamad El-Hoss, Abdulla Rashed Al-Suwaidi,
Pascal Mouawad, Sheik Omar Bin Abdallah Al
Qasimi and Buti Rashid Al Suwaidi
4
1-4. Pascal Mouawad and Abdulla Rashed Al-Suwaidi
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4
Commenting on the agreement, Abdulla Rashed Al-Suwaidi said, “RAK
Pearls Holding is delighted to partner with Mouawad, a leading brand in the
international jewellery market.”
year in review
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MOUAWAD
AND PREMIER
GEM CORPORATION
FORM ALLIANCE
From rough uncut crystals
to the impeccably spotless,
cut and polished gems we
know and love
LEADING NAMES IN THE DIAMOND AND JEWELRY
INDUSTRIES UNITE
FROM ROUGH CUTS TO POLISHED GEMS
diamond’s journey actually begins long before the phenomenal,
precious and naturally beautiful gem we’ve come to know. They
must first be coerced from the earth’s depths where they have been
forged for millions of years under pressure fifty thousand times
normal atmosphere and in temperatures up to 1,300°C/2372.0°F. This
remarkable feat requires explorers, geologists, physicists, engineers, chemists and biochemists and scores of technicians and laborers, equipped with
the latest analytical equipment, tools and tests.
A
As a DTC Sightholder, Premier Diamond Alliance joins an exclusive list
of less than 80 Sightholders worldwide whose principal business is the
distribution and supply of rough diamonds through sourcing, sorting,
beneficiation, valuing and the sale of rough diamonds. Through the
partnership of Premier Diamond Corporation and Mouawad, the Premier
Diamond Alliance can offer a guaranteed route of ethically sourced and
expertly cut and polished diamonds to the market—and through Mouawad
a direct line to the jewelry customer.
M
ouawad has formed a joint venture with
Premier Gem Corporation, the prestigious
New York based DTC diamond house. The
newly formed company, Premier Diamond
Alliance will assure a vertical integration of the two companies through the value chain of the diamond pipeline, from
rough diamond production to retail sales of polished stones.
Commenting on the new partnership, Stuart Samuels,
Premier Gem Corporation’s President, said: “We are
delighted that after years of personal family friendship and
active trading history with the Mouawad family, we are now
able to fully align our business interests; this is truly a very
exciting development in both of our businesses.”
20
Fred Mouawad, fourth generation Co-Guardian of the family
business said at the signing of the agreement that "this
new venture will be a win-win, offering Premier Gem
Corporation a direct route to the end consumer and for
the Mouawad Group, access to consistent supply of highquality diamonds with an assured ethical provenance.”
Mouawad and Premier Gem Corporation share a deep
passion for diamonds as well as the commitment to excellence, attention to detail, and high-quality craftsmanship
matched with long expertise in the industry—50 years
for Premier Gem Corporation and more than 120 for
Mouawad.
Premier Diamond Alliance's
Expertise
Sorting
Premier Diamond Alliance’s highly skilled and
experienced sorters, using part science and part
art, sort through 12,000 different categories
of diamonds to find the most beautiful and
valuable rough stones, based on their cut, color,
clarity, and carat size—a process that takes a
highly trained eye and years of experience.
Cutting & Polishing
In the hands of Premier Diamond Alliance’s
master Diamantaires, the rough diamonds
begin the final step in their journey to realize
the sparkling brilliance, fire and light that lie
within. The art of cutting and polishing has
been passed down through generations and
requires considerable expertise to transform
rough diamonds into the strikingly beautiful and
valued finished gemstones we know and love.
year in review
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MAGGIE BOU GHUSON
WOWS ON RED CARPET
IN MOUAWAD DIAMONDS
THE BEAUTIFUL AND TALENTED
Lebanese actress, Maggie Bou Ghuson
showed her usual style and grace at this year’s Dubai Film Festival as she
shimmered down the red carpet in an elegant red bustier and a stunning
Mouawad haute joaillerie suite that included a diamond-studded white gold bib
necklace with matching ring, earrings and bracelet.
MISS WORLD NEXT TOP
MODEL 2012 GETS GIFTED
WITH MOUAWAD
Mina Milutinovic receiving her full
pavé diamond and citrine pendant
in white gold from Mouawad's
Haute Joaillerie collection
BACK IN JULY,
40 beautiful models from the four corners of the world
met in Beirut to compete for the title of “Miss World Next Top Model
2012.” Mouawad was there to gift the winner. This year, Miss Mina
Milutinovic from Siberia won and was presented with a full pavé diamond
and citrine pendant in 18K white gold from Mouawad’s Haute Joaillerie
collection (featuring round brilliant diamonds: 2.17 carats; citrine center
stone: 7.86 carats). The Next Top Model contest was concluded at the
Beirut Life Club in downtown Beirut with a handful of prominent figures
in the entertainment world present.
22
year in review
23
GEMOLOGICAL
INSTITUTE OF AMERICA
BOARD HONOURS
MOUAWAD WITH VISIT
In May of this year, the Gemological Institute of America visited
Mouawad to witness the unveiling of a Mouawad masterpiece of
haute joaillerie—The Grand Esmeralda Suite—an exquisite, one-ofa-kind emerald and diamond necklace and earring set. On hand to
present the piece was Co-Guardian of the brand, Fred Mouawad in a boardroom
packed to the brim with the GIA Board of Governors and members of the press.
Fred Mouawad unveiled the suite to a delighted audience and spoke briefly on the
suite’s conception and development. Managing Director of GIA in SE Asia, Kenneth
Scarratt further spoke on the piece and GIA’s longtime relationship with the
Mouawad family who have contributed to the Institute for many years. The
Institute’s Carlsbad, California campus is named after renowned jeweller, Robert
Mouawad.
M A Y
2012
24
op: GIA Board of Governors with Fred Mouawad
T
Above: Fred Mouawad
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25
2
1
4
3
5
One important reason for the visit from the
GIA Board was to get a first glimpse at the
actual Grand Esmeralda Suite which they planned
to issue a laboratory monograph report on—the
first report of its kind. The Grand Esmeralda
Suite is a bespoke creation by Mouawad’s haute
masterpiece designers and craftsmen. Known for
creating spectacular, gem-studded pieces, objects
of art, luxury timepieces and Guinness World
Record masterpieces—which include the 1001
Nights Diamond Purse and the Very Sexy Fantasy
Bra. The Grand Esmeralda Suite is yet another
shining example of the mastery of Mouawad.
1. GIA members touring the
Mouawad jewellery workshops
2. Kenneth Scarratt speaking at
press conference
3. Fred Mouawad showing the
Grand Esmeralda necklace
4. Fred Mouawad showing design
sketches to GIA Board members
5. Fred Mouawad touring GIA
Board members through the
workshops
GIA Monograph Report – The Grand Esmeralda Suite
Gemological Institute of America issued an official monograph report on the Grand
Esmeralda Suite, detailing the origin and quality of the suite’s emeralds and diamonds. Experts
at GIA spent several weeks examining the gems of the suite in regards to their origin and
treatment. Using tried and true microscopic techniques such as Raman spectroscopy—
that uses lasers to measure scattered light and wavelengths to identify the material—GIA
was able to determine scientifically the origin of emeralds used. Upon completing their
examination, GIA issued their Lab Monograph Report on the Grand Esmeralda Suite—the
first report of its kind, detailing the suite’s bespoke magnificence and to highlight that the rare
and magnificent emeralds used are of true Colombian origin and are untreated.
26
events
27
1
The diamond-studded Snow White Princess wristwatch made its global debut at the
Doha Jewellery and Watch Exhibition 2012.
2
Seen for the first time anywhere in the world, the diamond-studded wristwatch from
Mouawad's Swiss Alpine factory is crafted from 18K white gold and set with 233 colourless diamonds of varying sizes. With a total of 106.93 carats, the Snow White Princess is
the latest example of the craftsmanship and artistry of the brand.
“Mouawad is renowned for creating one-off items that use only the world’s finest gemstones and precious metals. The Snow White Princess Diamond Watch is a unique
timepiece that combines our passion for gemstones with the 121 years of experience
in design and craftsmanship,” said Pascal Mouawad, Co-Guardian of Mouawad.
THE SNOW WHITE PRINCESS
DIAMOND WATCH
UNVEILED AT THIS YEAR’S DOHA
JEWELLERY & WATCHES EXHIBITION
M
28
events
ouawad chose Qatar as the location for the very first unveiling of its latest
one-of-a-kind timepiece the Snow White Princess Diamond Watch due to
DJWE being the region’s leading
“We are delighted to be here in Doha to debut our latest creation for the many jewellery lovers and connoisseurs at DJWE. After last year’s unveiling of the Guinness World
Record Mouawad 1001 Nights Diamond Purse, we wanted once again to surprise and
delight exhibition goers and make their visit memorable,” said Mr. Mouawad at the
show.
3
Visitors of the exhibition not only got the chance to see the diamond-studded
watch for the first time, but also to see it presented by international model and former Miss
Universe, Natalie Glebova. Miss Glebova made a special guest appearance at the
Mouawad booth, wearing some of the masterpieces which have made the brand a
favourite of the region’s royalty as well as Hollywood’s A-List. In addition, on exhibit this year was a hand-picked and extensive selection of pieces from the Lava,
Rosette and Flower of Eternity boutique collections—many of which were modelled
at the show by Miss Lebanon World Supermodel 2011, Danielle Salamouny.
1. Natalie Glebova
2. Natalie Glebova wearing the Idolwood Diamond
Suite, the Snow White Princess Diamond Watch and showing the 1001 Nights Diamond Purse
3. Danielle Salamouny, World Supermodel in a
Mouawad masterpiece
Speaking at the exhibition, Mouawad Co-Guardian Fred Mouawad said, “Qatari women have a great appreciation for the very best in haute joaileie, and own some of the
most important and valuable jewellery pieces in the world—including some of the very
finest and rarest pieces Mouawad have ever created,” “This is one of the reasons why
we have chosen DJWE as the location for the global debut of the Snow White Princess
Watch and why we are so excited about the opening of our new generation flagship
store at Doha Lagoona Mall,”
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29
THE MOUAWAD
SNOW WHITE PRINCESS
DIAMOND WATCH
B
orn of the Swiss watchmaking excellence of the snowy
central Alps, the Snow White Princess springs forth
in winter brilliance, with a refined elegance and a
boldness that says “I’m here to stay.” A spectacular
diamond-studded wristwatch encased in its icy motif
that speaks volumes of the mastery, exquisite attention to
detail and absolute artistry that the Mouawad name exudes.
Crafted from 18K white gold and meticulously layered with 223
colourless diamonds of varying sizes and a numberless diamondfaceted face, this one-of-a-kind women’s timepiece beckons the eye
with its unique design and its 106.93 total carats. The Snow White
Princess seems to be carved from its very own alpine glacier and
is here to grace the wrist of a very special woman who deserves
nothing less.
30
events
Snow White Princess Diamond Watch details:
Gemstones: 223 Colourless Diamonds
Diamonds Total Weight: 106.93 carats
Watch Total Weight: 108.90 grams
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31
5
5. Omar Danial & Gary Ballough at the
winners podium
6. Mouawad executives at the Dubai
Grand Prix
6
The press conference was also an opportunity
to give a preview of the new Mouawad watch
line – the Grand Ellipse – a collection of luxury
timepieces born from the long expertise that the
Mouawad family has in the art of watch-making.
The Mouawad Offshore Powerboat competed
this year in the 2012 X-CAT Middle East
Powerboat Series that kicked off in January with
the Dubai Grand Prix, and the Mouawad team
successfully started the new season off the shores
of the Dubai International Marine Club, with
a third place podium position. The Mouawad
racing team is Omar Danial, a champion offshore
powerboat racer who has won four world titles,
and champion Gary Ballough, who so far can list
among his titles 11 world championships and 104
first places.
2
3
THE MOUAWAD
X-CAT WORLD
SERIES POWERBOAT
E
arly this year Mouawad announced a one-year sponsorship
with four-time offshore powerboat world champion, Mr.
Omar Danial. The announcement was made by the company’s
Co-Guardians, Fred Mouawad and Pascal Mouawad, during an
official press conference that took place this morning at the Dubai International Marine Club in Dubai.
32
events
4
Top: The Mouawad X-CAT Powerboat
2-3. Omar Danial & Gary Ballough
4. Omar Danial, Fred Mouawad & Pascal Mouawad at the
launch of the sponsorship
“We are thrilled with this new sponsorship and
to be partnering with Mr. Danial, whom we
had the opportunity to meet a long time back in
Switzerland,” commented Fred Mouawad. “At
Mouawad—along with stunning jewellery creations—we design and produce luxury timepiece
collections and here today we have the pleasure
to show you some pieces of the new Mouawad
watch line that will soon be available in our
boutiques worldwide. As watch makers we
perfectly understand the importance of precision, accuracy and timing as does Danial when
racing a speedboat. A powerboat is like a watch;
even one second can really make a difference. We
look forward to a successful year together and
we hope that this is just the start of a long-time
relationship.”
7
8
9
7. Omar Danial with trophy
8. Omar Danial & Gary Ballough at the winners Podium
9. Omar Danial & Gary Ballough with trophies at the winners Podium
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33
10 11
“I’d like to thank Fred and Pascal for believing
in the ability of the team and for deciding to
support it for the whole year,” said Mr. Omar
Danial. “I am delighted with what we achieved
last weekend and I hope we’ll achieve other
great results in the forthcoming races. The
Mouawad Grande Ellipse watch that I’ve been
wearing has beenreally helpful to keep time
under control, both during the trials and the race.
The Mouawad design on the boat also looks spectacular; it is another demonstration of the excellence and taste of the Mouawad brand!”
12
10. Onlookers at the Dubai Grand Prix
11. Omar Danial & Gary Ballough
receiving their 2nd place trophy
12. The Dubai Grand Prix winners circle
The 2012 calendar of the X-CAT Middle East
Powerboat Series consisted of six heats organized
in Dubai, Abu Dhabi, Khor Fakkar and Fujairah.
The teams competed over five weekends vying for
positions to elevate them to the top of the heat and
the final showdown back in Dubai. The Mouawad
Powerboat Racing Team placed 2nd in the final
Heat of the 2012 X-CAT at Fujairah which placed
powerboat champions Omar and Gary at second
place overall at this year's Grand Prix.
14
13. At the winners circle
14. Omar Danial, Mohamad El-Hoss (Mouawad Marketing Director)
& Gary Ballough
13
34
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35
THE YEAR IN
MALAYSIA
Model wearing the
Snow White Princess
Diamond Watch at the
AJTT VI Award Gala
Dinner Show
Antoine Bakhache (Managing Director of Mouawad Singapore)
accepting the Most Revered Watch Award on behalf of Mouawad at
AJTT’s VI Award Gala Dinner Show
Antoine Bakhache
accepting the Most
Revered Watch
Award on behalf of
Mouawad at AJTT’s
VI Award Gala
THE
YEAR IN ASIA
FROM CELEBRITY Sunday brunches and charity luncheons, diamond exhibitions and awards, to gifting royals
and helping to create the most expensive cocktail ever, 2012 was an exciting and eventful year for Mouawad in
Malaysia and Singapore. With their usual panache for showcasing exquisite Mouawad masterpieces and jewellery collections through intimate settings, at exhibitions or at full-on media events, Antoine Bakhache (Managing
Director, Mouawad Malaysia) and Jean Nasr (Managing Director of Mouawad Singapore) made 2012 no exception—bringing Mouawad to the forefront of the jewellery world in Asia.
Here’s a look back of some these spectacular, diamond-studded events of the past year.
36
events
Antoine Bakhache showing the Snow White Princess to Dr. Ng
Yen Yen (Minister of Tourism Malaysia) and Dr. Francis Yeoh
Sock Ping (Managing Director YTL Corporation)
THE SNOW WHITE PRINCESS
AWARDED
IN NOVEMBER OF 2012, The Snow White Princess Diamond
Watch was awarded as the Most Revered Watch Award in Asia—chosen
at the end of the 6th annual A Journey Through Time gala. Mouawad,
in collaboration with CIMB bank, once again hosted the gala dinner
and jewellery show at the Starhill Gallery in Kuala Lumpur. Endorsed
by Tourism Malaysia, The AJTT is the most significant jewellery event
of the year in the region and 2012 furthered the expectations with its
special theme: “A Masterpiece of Creation” showcasing the most innovative
collections from many of the world’s leading jewellery and watch brands.
Mouawad featured its Snow White Princess Diamond Watch, a remarkable
bespoke timepiece featuring 223 colourless diamonds which was on
display throughout the 10-day affair, for attendees and judges alike.
Antoine Bakhache with The Most Revered Watch Award
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37
THE YEAR IN
MALAYSIA
MOUAWAD &
ANNICK GOUTAL UNITE
FOR A GOOD CAUSE
CHARITY LUNCHEON WITH HH RAJA ELEENA
BINTI SULTAN AZLAN SHAH
1
THE MOUAWAD
1
2
2
MOUAWAD
GIFTS THE KING OF MALAYSIA
3
DIAMOND
EXHIBITION
MOUAWAD PRESENTED His Majesty the King of
Malaysia with the Royal Coat of Arms brooch to commemorate
his 84th birthday at this year’s Malaysia Public Bank Annual
Dinner held at the Shangri-La Hotel’s Grand Ballroom in
Kuala Lumpur.
Very VIP guests attended the commemoration and included
HH Queen of Malaysia, former Prime Minister HE Tun
Dr. Mahathir Mohamed and his wife, Tun Dr. Siti Hasmah,
local dignitaries, senior government officials and PBANK
executives.
Mouawad was there to gift His Majesty the King of Malaysia
with a special handcrafted brooch of the Royal Coat of Arms.
Entrance to the Mouawad Diamond Exhibition
at the Starhill Gallery
3
4
TO COMMEMORATE the renowned perfumery house of
Paris, Annick Goutal on its 30th Anniversary, Mouawad’s artisans created a limited edition 18K yellow gold and diamond
butterfly pendant to be paired with Goutal’s special limited
edition Eau d’Hadrien collector’s bottle. The birthday slash
charity event wasn’t just for fun for the two luxury brands,
as they both turned over all proceeds from the sale of the
pendants and limited-edition fragrance bottles to Her Highness Raja Eleena’s charity, The
Malaysian Aids Children Society.
Models showing Mouawad exclusive diamond
jewellery to visitors
Models showing Mouawad exclusive diamond jewellery
The Royal Malaysian Coat
of Arms Brooch design
4
1. Antoine Bakhache (Managing Director, Mouawad Malaysia) presenting the
coat of arms brooch to His Majesty The King of Malaysia
2. Antoine Bakhache, HE Tun Dr. Mahathir and Joe Melhem
3. His Majesty the King of Malaysia Tuanku Alhaj Abdul Halim Mu'adzam Shah
4. HE Tun Dr. Mahathir (former Prime Minister of Malaysia)
38
events
5
1. HH Raja Eleena binti Sultan Azlan
Shah, Antoine Bakhache and Ken Lim
2-3. The limited editions Eau d’Hadrien &
Mouawad Butterfly Pendant
4. Models showcasing exclusive Mouawad
diamond jewellery
5. Model wearing the Mouawad Butterfly
Diamond Pendant and showing the Eau
d’Hadrien limited-edition perfume
IN APRIL 2012, Mouawad Malaysia held a special Mouawad diamond exhibition at the
Starhill Gallery and Mouawad boutique. Clients and VIPs were invited to the six-day exhibition
showcasing Mouawad’s extensive diamond jewellery collections and diamond masterpieces.
The main attraction, the diamond-studded Snow White Princess Diamond Watch was unveiled for the first time in Malaysia. Featuring 223 colourless diamonds, and a numberless
diamond-faceted dial, this one-of-a-kind women’s timepiece beckons the eye with its unique
design and its 106.93 total carats.
The Snow White Princess
Diamond Watch
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39
THE YEAR IN
SINGAPORE
THE YEAR IN
SINGAPORE
MOUAWAD AT YPO GLOBAL
SUMMIT SINGAPORE
28 FEBRUARY–1 MARCH 2012
THE JEWEL OF
PANGAEA
JEWELFEST 2012
IN OCTOBER 2012, Singapore’s annual JewelFest-
Ethan Leslie Leong, Michael Van Cleef Ault (owner of Pangaea), Sabrina Van
Cleef Ault (face and Creative Director of Pangaea),Jessica Nasr and Jean Nasr
(Managing Director of Mouawad Singapore)
celebrated its 10th year and turned out to be the most
extravagant ever with the largest constellation of fine
jewellers from around the world to date. Unparalleled in scale
and stature in the region, the JewelFest showcases the finest,
most exclusive jewellery makers and rare and exquisite gems
and innovative designs. It’s every jewellery connoisseurs'
dream come true and features the widest selections—all
under one roof at Singapore’s Jewel Pavilion. Mouawad
Singapore was there presenting the exclusive jewellery
collections and masterpieces that the brand is known for.
The $32,000 Jewel of Pangaea Champagne Cocktail
IN SEPTEMBER 2012, Singapore’s Ultra
Lounge Pangaea at Marina Bay Sands and
Mouawad launched the creation of a special
cocktail that costs a sparkling $32,000—The
Jewel of Pangaea. This prestigious partnership
between Pangaea, the world’s most luxurious
nightclub and Mouawad, the world’s most
exclusive jeweler, was created by Singapore’s
award-winning mixologist, Ethan Leslie Leong.
Ethan Leslie Leong prepares the drink for Sabrina Van
Cleef Ault (face and Creative Director of Pangaea)
Not wanting to just create a tasty drink with a precious diamond thrown in,
Ethan created the champagne cocktail with premium products such as 1985
Vintage Krug Champagne; golf-flake-infused Richard Hennessy cognac; a
smoked raw sugar cube infused with a mixture of apple wood, hickory wood
and lemon wood, and smoky Jerry Thomas bitters. While we can’t give away the
whole recipe, we can say that it was topped off with a Mouawad Triple X 1-carat
diamond ring suspended by an 18K gold chain into the glass. The result, the most
expensive cocktail ever created in Asia.
Jean Nasr, Ashley Isham and Bobbi Tonelli
Princess of Scheherazade
Necklace at JewelFest 2012
Jean Nasr being interviewed by Forbes Magazine
events
The 10-day event attended by affluent high society, jewellery
professionals and overseas visitors and hailed by the
Singapore Tourism Board (STB) the JewelFest is the event in
Singapore for the international luxury lifestyle.
CNBC interviewing YPO leaders at the YPO Global Leadership Summit
The Jewel of Pangaea
40
The Mouawad booth at the 2012 YPO Global Leadership Summit
JewelFest fashion show with Singapore Socialites
LATE IN FEBRUARY 2012, the YPO (Young Presidents
Organization) hosted their annual Global Leadership Summit
in the beautiful port city of Singapore. Managing Director of
Mouawad Singapore and YPO member, Jean Nasr was there
for the two-day conference with the Mouawad booth in
support of the event and offering a glimpse of the luxury
brand to members and visitors. Fred Mouawad, Co-Guardian of the brand is a YPO Young President and frequently
supports and organizes YPO functions. The YPO Global
Leadership Summit brings 2,500 leaders and guests from
around the globe to exchange ideas on business, politics,
technology, medicine, culture, humanities, philanthropy and
social enterprise. This year CNBC was on hand to interview
some of the YPO members from around the world.
events
41
PRESS COVERAGE
Throughout the year many of our events, store openings, Co-Guardian interviews and product launches are covered in the
international press. This year was no exception and brought many new press-worthy happenings such as the Gemological
Institute of America’s Board of Governors’ visit, Lebanese superstar, Najwa Karam’s music video shoot at Mouawad Beirut
Souks and Mouawad’s Grand Hills Hotel in Broummana for Bas Law Ta’arif as well as her appearance on Arabs’ Got Talent and
on the Cannes red carpet donned in Mouawad jewelry. The unveiling of the Snow White Princess Diamond Watch at the Doha
Jewellery & Watch Exhibition, the special edition, diamond-studded Rolls-Royce Spirit of Ecstasy, and the unveiling of the
latest masterpiece, the Grande Esmeralda Suite capped off a remarkable year for Mouawad.
IN
THE NEWS
O Hia Magazine
June 2012
O Tara Magazine
April 2012
O Elegante Magazine
July 2012
O Forbes
February 2013
O Zeina Al-Anaka
Sept 2012
O Zeina Magazine
July-Aug 2012
Malaysia Tatler
May 2011
O Saga of Mouawad - Gulf Connoisseur
Oct-Nov 2012
42
press coverage
O Malaysia Tattler
June 2012
O Gulf Connoisseur
Oct-Nov 2012
O FACES Magazine
Sept 2012
O Annahda Magazine
June 2012
O Adwaa Magazine
Apr-May 2012
press coverage
43
UNIQUELY
DISTINCT
E
legant, robust and steeped in swiss watchmaking traditions, the Grande
Ellipse chronographs mark the birth of Mouawad’s Geneva watch
collections—contemporary men’s timepieces, tailored for gentlemen of distinction. For over 40 years, Mouawad has been creating
fine wristwatches for both men and women through their Robergé collections
at their Swiss factory. For the first time, The Grande Ellipse ushers in a new
line of luxury timepieces carrying the distinct Mouawad signature.
GRANDE ELLIPSE
Ushering in a new line of luxury timepieces carrying
the distinct Mouawad signature.
44
The Mouawad Grande Ellipse collection includes eighteen sophisticated models, ranging from the more formal diamond-studded or plain rose gold Royales,
the bi-color rose gold and stainless steel Sport Villes, and the bi-color rose gold
and titanium Sport models. Each Grande Ellipse features the remarkably detailed
excellence of all Mouawad products aligned with the horological expertise of
the master watchmakers at the Mouawad-owned Swiss Manufacture.
The Mouawad Grande
Ellipse Royale
grande ellipse
45
T
GRANDE ELLIPSE
hese luxury wristwatches whose
DNA is an evolution of the renowned
elliptical-shaped Robergé Andromede
series brings forth new contemporary styles stretching design and functionality to
new heights. Features of the entire Grande Ellipse
collection include the use of beautifully manufactured movements with top level decorated finishes
and highly precise 48-hour power reserves running 28,000 oscillations per hour Each elegantly
curve-tailored case features anti-reflectioRtreated
sapphire crystals on the face and case-back
allowing full view of the exceptional, beautiful
movements. To complete the recherché design,
the easy-wind crown is engraved with the signature
Mouawad “M” and delicately nestled on the caseface is the engraved Mouawad nameplate.
SPORT
4
Uniquely distinct timepieces combining clean,
sophisticated lines with sporty looks, the finest,
most durable materials and audacious construction, the Grande Ellipse have been realized and
forged to be the choice of the world’s most discerning luxury timepiece customers.
18K Rose Gold Diamond-studded
Grande Ellipse Royale
Grande Ellipse Sport Chronograph (S2050) Titanium case
with black PVD treatment,
skeleton case back, carbon
fiber finished dial with galvanic
satin silver zone,7 white & 3
black numberless indices, 12 in
skeleton Arabic numbers, black
galvanic skeleton hour and
minute hands with SLN finish,
second-hand lacquered red &
black, security screw-in crown,
rubber strap with interior
waterproof structure.
5
Grande Ellipse Sport Chronograph (S2051) Titanium case
with black PVD treatment,
skeleton case back, silver opal
finished dial with galvanic satin
black zone, 7 skeleton indices,
3 white offset indices and 12 in
skeleton Arabic numbers, black
galvanic skeleton hour and
minute hands with SLN finish,
second- hand lacquered yellow
& black, security screw crown,
rubber strap with interior
waterproof structure.
6
Grande Ellipse Sport Chronograph (S2054) Titanium &
18K rose gold case, skeleton
case back, carbon fiber finished dial with galvanic satin
rose gold zone, 7 skeleton
indices, 3 white offset indices and 12 in skeleton Arabic
numbers, rose gold galvanic
skeleton hour and minute
hands, Second-hand in white
and rose gold, security screwin crown, rubber strap with
interior waterproof structure.
GRANDE ELLIPSE
SPORT
VILLE
GRANDE ELLIPSE
ROYALE
The Grande Ellipse Royale models
feature distinctive, sophisticated designs and movements with 18K rose
gold cases in bold classic versions, as
well as elegant, more formal diamondstudded models. The ultimate in precision and reliability, these exceptional
prestige timepieces are steeped in the
Swiss watchmaking traditions and mastery of Mouawad Genève Manufacturing—offering gentlemen of success and
distinction the very finest choice in
luxurious, smart watches to complement their style and sophistication.
46
grande ellipse
Ushering in a new era of fine precision
sport watches, the Grande Ellipse Sport
feature robust, almost indestructible
titanium cases in smart, sporty designs
featuring black galvanic oscillating
rotors, 48-hour power reserves, and
tough black rubber straps with unique
Mouawad design & interior waterproof
structure. Offered in a variety of dials,
cases, colors and decors, the Grande
Ellipse Sport are the perfect choice for
an adventurous and active lifestyle. Worn
by World Powerboat Champions Omar
Danial and Gary Bollough, the Grande
Ellipse Sport is the official watch collection for the Mouawad Powerboat team.
7
1
Grande Ellipse Royale Chronograph (S2059)
case back, anthracite galvanic finished dial with 11
applied Roman numerals
and vertical lines pattern,
skeleton faceted hands in
rose gold and white SLN
finish, security screw-in
crown, Hand-stitched genuine alligator strap.
2
Grande Ellipse Royale Chronograph (J4300)
case back, diamond-set bezel,
anthracite galvanic finished
dial with 11 applied Roman
numerals and vertical lines
pattern, skeleton faceted
hands in rose gold and white
SLN finish, security screw-in
crown, Hand-stitched genuine
alligator strap.
3
Grande Ellipse Royale Chronograph (J4301)
18K rose gold, skeleton case
back, full brilliant-cut diamond-set case, silver galvanic
finished dial with 11 applied
Roman numerals and vertical
lines pattern, skeleton faceted
hands in rose gold and white
SLN finish, security screw-in
crown, Hand-stitched genuine
alligator strap.
Grande Ellipse Sport Ville
Chronograph (S2056)
316L Stainless steel case,
skeleton case back, black
galvanic finished dial with
vertical lines pattern, 12
rhodium skeleton numberless indices with white SLN
finish (double index at 12),
rhodium skeleton hands,
security screw-in crown,
hand-stitched black calf
leather strap.
8
Chronograph (S2057)
316L Stainless steel case,
skeleton case back, silver
galvanic finished dial with
vertical lines pattern, 12
blue skeleton numberless
indices with white SLN finish (double index at 12), blue
lacquered skeleton hands,
security screw–in crown,
hand-stitched blue calf leather
strap.
9
Chronograph (S2058)
316L Stainless steel & 18K rose
gold case, skeleton case back,
anthracite galvanic finished
dial with vertical lines pattern,
12 rose gold skeleton numberless indices with white
SLN finish (double index at
12), rose gold galvanic skeleton hands, security screw–
in crown, hand-stitched
black calf leather strap.
The Grande Ellipse Sport Ville models
feature rugged and stylish designs in
stainless steel or stainless steel and 18K
rose gold cases with hardy hand-stitched
genuine alligator straps in black or dark
blue. The Sport Ville models are the perfect choice for gentlemen who demand
the distinctive style and precision of a
prestige timepiece that will complement
their active lifestyle. All the Sport Ville
Chronographs offer the same exceptional ETA Valjoux movements as all the
Grande Ellipse models with remarkable
finishes and decors.
See The Mouawad Timeplece Collections at www.mouawad.com
grande ellipse
47
48
49
The vanguard of
Emerald
haute joaillerie
E
meralds have been prized for over 4,000 years
and their excavation can be traced back to the
pharaohs of ancient Egypt. Cleoptra has been
widely acknowledged for bringing the emerald
to prominence through excavations at Wadi Gamal, later
known as Cleopatra’s Emerald Mine. Fine emeralds must
possess not only a pure verdant green hue, but also a high
degree of transparency to be considered a top gem. Emeralds of this quality can fetch up to tens of thousands of
dollars per carat.
While emeralds are found and mined in many parts of the
world, a Columbian origin emerald is typically considered
the finest pedigree of emeralds due to their rarity and
minimum degree of inclusions. According to the Gemological Institute of America’s lab report “the emeralds
contained in the necklace and earrings of the Mouawad
Grand Ellipse all hail from this renowned locality.”
With seven of the most spectacular examples of emeralds
in the world, all of which are of superb shades of green
and with unequalled natural transparencies, the Mouawad
Grand Esmeralda Suite is destined to join the canon of the
top emerald jewelry in the world. These seven marvellous,
untreated emeralds are complimented by the exceptional
artistry and craftsmanship of Mouawad and are further
festooned with an impressive array of diamonds.
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The earrings contain a total of 54
diamonds, which are either round
(40) or pear-shaped
DETAILS
The E me ral d s
The Grand Esmeralda necklace contains the three largest
emeralds of the suite: one fancy-cut at 12.050 carats, one
pear-shaped at 10.190 carats, and the largest, an emerald-cut at
36.560 carats. Total emerald weight of the necklace = 58.800
carats.
The Grand Esmeralda earrings contain four pear-shaped
emeralds at 6.580, 6.32, 2.750, and 2.370 carats. Total emerald
weight of the earrings = 18.020 carats.
The D i amo n d s
The number of diamonds in the necklace alone total 310
including 26 baguettes, 91 rounds, 192 pears, and 1 oval-shaped
with a total weight of 176.45 carats. The earrings contain a total
of 54 diamonds, which are either round (40) or pear-shaped
(14) with a total weight of 11.75 carats.
The necklace contains a total of 310 diamonds
and the three largest emeralds of the suite totaling
58.800 carats.
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MASTERPIECES
OF A DYNASTY
For more than a century, Mouawad has been creating spectacular jewelry destined for its exclusive clientele of
royalty, the wealthy elite and celebrities. Each creation begins life with the hand selection of the most exquisite,
rare gemstones. From here, the artistic journey begins, as masterful design gives way to intricate craftsmanship,
culminating in a unique artistic statement that could only bear the name Mouawad.
Mouawad creations are far more than a superb collection of unique jewelry pieces. They are testimonies to a
dynasty of jewelers who have passionately pursued their destiny—unlocking and enchanting the splendor of
Earth’s most evocative and enduring mysteries: precious stones. Mouawad’s Masterpieces express aesthetic
embellishment through Man’s talent: the freeing of precious stones from their rough exteriors to reveal their
brilliance and magnificence in bespoke creations.
Through the years, Mouawad has created a collection of one-of-a-kind and exquisite masterpiece suites.
Handcrafted with the finest and most unique diamonds and colored gemstones, these exquisite, timeless sets
have been seen on major celebrities and royalty from around the globe.
Th e Idolwood
Diamond Suite
778 Round Diamonds | 251 Baguette Diamonds | 108 Fancy-cut Diamonds
Diamonds total weight: 348.486 carats
Harking back to the golden age of cinema when Hollywood transformed female stars into goddess-like idols, the Idolwood Diamond Suite oozes an
innately sensual glamour. It was an era when the likes of Marlene Dietrich, Greta Garbo and Jean Harlow lit up the silver screen, their silhouettes
clad in evocative gowns accented by the shimmer of diamonds, diamonds and more diamonds.
It was also an era of unparalleled magic, which the Idolwood Diamond Suite beautifully revives through its hand-setting of more than one thousand diamonds in a design as timeless as the allure of those iconic stars. Today the Idolwood Diamond Suite creates its own star-like legend,
destined for a woman whose essence shines forth like no other.
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Th e R it es of Sp r ing
The Gran d Orion
350 Round White Diamonds | 118 Round Yellow Diamonds | 29 Pear-shaped White Diamonds | 2 Pear-shaped Yellow Diamonds
Diamonds total weight: 179.98 carats
364 Fancy-cut Diamonds | 349 Round Diamonds | 118 Pear-shaped Diamonds | 6 Marquise Diamonds | 7 Diamonds total weight: 229.72 carats
Diamonds total weight: 229.72 carats | Sapphires total weight: 134.07 carats
Since time immemorial the season of spring has been revered and celebrated as a symbol of rebirth when nature brings forth new life. It represents the pinnacle of hope, when mankind honors the miracle of our very existence.
Man has always looked to the skies as a source of intrigue, knowledge and meaning. Celestial constellations have the power to fascinate and
take on a divine nature. Among these Orion stands out for its undiminished power, inspiring man for centuries across cultures and geographies.
The Rites of Spring Diamond Suite is a dazzling celebration in itself, skillfully combining exquisite large pear-shaped white and yellow diamonds.
Amid the light, the contrasting gemstones appear to dance playfully, taking on a vitality of their own, protected by surrounding smaller walls of
icy white diamonds. Locked in a never-ending embrace, nature’s precious diamonds remind us that life is a source of eternal hope.
As if born of the cosmos, the Grand Orion Sapphire & Diamond Suite is a lavish creation, bringing forth explosions of light and color, bursting
with radiance in every gem. From the deep blue hues of the sapphires to the blindingly white power of the diamonds, this set emanates a heavenly
splendor, destined for a woman whose beauty transcends the earth.
Diamond Suite
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Diamond & Sapphire Suite
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Ser enit y ' s Kis s
The Royal Blue
Diamond Suite
Diamond & Tanzanite Suite
1260 Round Diamonds | 37 Cushion Diamonds | 36 Princess-cut Diamonds
Total Suite Carat Weight = 94.46
351 Pear-shaped Diamonds | 144 Round Diamonds | 2 Marquise Diamonds| 7 Cushion Tanzanites | 2 Oval Tanzanites
Diamonds total weight: 103.24 carats | Tanzanites total weight: 197.94 carats
The sheer white diamonds of the Serenity’s Kiss Diamond Suite evoke an overwhelming sense of purity, recalling dramatic winter snowscapes born
of a fairy-tale imagination. Brilliance and clarity reign in this breathtaking set that resonates with all the innocence of an age when the soul’s dreams,
magic and make-believe still prevail.
This stately suite is full of regal presence with its ornate and majestic mix of opulent violet blue tanzanites and icy diamonds. It is from the earth
beneath the shadows of Mount Kilimanjaro that the remarkably deep blue tanzanite gem can only be found.
As if kissed by the mists of time, diamonds of a perfectly limpid, colorless nature are nestled within cushions of smaller diamonds, creating a nurturing
embrace of protection. As an ensemble Serenity’s Kiss is destined to enchant for eternity, inviting all who wear it to dream again once more.
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Hewn from nature and crafted by Mouawad master artisans, the tanzanites are joined by diamonds in a suite reminiscent of Baroque splendor.
The set’s imperial design hints at historical tales of courtly love, once played out amid the royal palaces of Zanzibar and among the Sultanas of
Oman. The Royal Blue Diamond & Tanzanite Suite is a set truly fit for a princess, if not a queen.
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P l um es du Paradis
Diamond & Sapphire Suite
761 Round Diamonds | 305 Fancy-cut Diamonds| 259 Baguette Diamonds| 25 Princess-cut Diamonds| 34 Oval untreated Burmese Sapphires
The Columb ian a
Diamond & Emerald Suite
720 Round Diamonds | 159 Fancy-cut Diamonds | 105 Square Diamonds | 45 Pear-shaped Diamonds | 26 Round untreated Columbian Emeralds
Diamonds total weight: 144.58 carats | Emeralds total weight: 83.91 carats
Beauty, wealth, knowledge, love, mysticism… all these and more are evoked by the symbolism of the peacock. The bird’s magnificent plumage is laden
with meanings, thus giving rise to myths across time and placing the creature as an essential embellishment to sumptuous palaces of the Orient.
The rarity of deeply verdant emeralds of Columbian origin has inspired myths and mobilized men in epic adventures. Indeed this is the land of legends,
to which explorers have been lured for centuries inspired by tales of immense wealth and buried riches. Spanish conquerors were among those who
returned from Columbia laden with precious emeralds.
Mesmerizing sapphires set amid diamonds recall this royally endorsed plumage in the Plumes de Paradis Diamond & Sapphire Suite. Hand-set amid
diamonds as a dazzling ode to glamour of the noblest dimensions, the eye-like sapphires capture the gaze of all who cross their path. As if imbued with
a mystical quality, this suite is for a woman whose very presence emanates a powerfully enchanting allure.
To this fantastic backdrop, the Columbiana Diamond & Emerald Suite brings forth exquisite emeralds wrapped in a design fit for a princess. Imbued
with a breathtaking, regal elegance, as if crafted for a Spanish infanta or royal consort, the Columbiana Diamond & Emerald Suite dazzles with all the
glory of a sumptuous history and noble provenance.
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Mouawad Boutiques Collections are conceived and created with a passion
for offering the finest jewelry in a wide variety of styles, gemstones and price points
to meet our clientele’s tastes and expectations. For well over a century Mouawad
has been creating and producing jewelry of unsurpassed artistic excellence and
craftsmanship ranging from haute joaillerie, luxury timepieces and objects of art—
to boutique jewelry of classic and contemporary motifs.
Each boutique collection is imbued with the same artistic quality and attentionto-detail found in our masterpieces—using only the finest metals, gemstones and
techniques to produce attention-getting and very wearable jewellery to suit any
occasion. From diamonds, sapphires, rubies and emeralds—to pearls and an array of
precious colored gemstones, the Mouawad boutique collections offer exquisite and
extensive choices in bracelets, bangles, earrings, necklaces, pendants, rings and sets
that are at the vanguard of exquisite jewelry collections and contemporary chic.
Velo del Ma r
Grand Diamond & Sapphire Suite
472 Round Diamonds | 296 Baguette Diamonds| 52 Square Diamonds | 42 Marquise Diamonds | 17 Pear-shaped Diamonds
| 3 Cushion untreated Burmese Sapphires | 1 Oval untreated Burmese Sapphire
With its power to give and to take away life, and its myriad hues that belie darker, mysterious depths, the sea has intrigued and enchanted
man since the dawn of time.
The Velo del Mar Grand Diamond & Sapphire Suite pays homage to all this and more with its masterful setting of cushion and oval shaped sapphires
amid an undulating ocean of diamonds. Just as the goddess Venus was immortalized by Botticelli arising from the oceans in a powerful symbol of divine
love, so the Velo del Mar Grand Diamond & Sapphire Suite immortalizes its owner as a woman whose beauty rises above all others.
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BRIDAL
FROM HERE TO ETERNITY
One of the most important steps in anyone’s life is the step to the altar. At Mouawad we know how important this
life-shaping event is and designing exceptional and lasting bridal jewelry that fits the occasion is our passion.
Whatever your style and taste, our Bridal Collection is imbued with choices to satisfy every couples’ desire—from
the traditional to contemporary.
The Mouawad Bridal collection takes timeless, classic designs and brings to them the distinguished Mouawad
touch. Using only the finest quality diamonds to maximize brilliance, the 18K white and yellow gold and platinum
pieces are artistically worked to give value to the central gemstones. Each breathtaking item achieves its noble
aim of paying tribute to the eternal beauty of love.
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CLASSIC PEARL
PEARLS OF LUSTER
Like diamonds, pearls are some of the rarest, naturally-forming wonderments of nature, and in the hands of the
rare and talented jewelry masters at Mouawad, these satin pearls of luster take on new meaning—revealed in this
classic but contemporary collection.
The Mouawad Classic Pearl Collection combines exquisite South Sea and Tahitian pearls, diamonds and 18K
white gold in uniquely appealing settings including diamond-encrusted collets and swirled diamond mounts with
white, black and gold pearls set in rings, earrings and necklaces.
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THE NEW
FLOWER OF
ETERNITY SERIES
Making its debut in 2011, the new Flower of Eternity series continues the popular Flower of Eternity collection
(launched in 2010) and Mouawad’s tradition of passion for excellence, through stylish jewelry that exudes
contemporary glamour.
Crafted from 18K yellow, rose and white gold, and set with diamonds and colored gemstones, the new Flower of
Eternity series builds upon the three hearts, one flower motif of the original Flower of Eternity collection, with
additional full pavé set pieces and ornate masterpiece sets expanding the selection. The result is a selection of
iconic pieces perfect for every mood from daytime chic to the most dazzling evening sophistication.
These extensions to this popular collection make it even more comprehensive and offer more variations
combining the classic rose motif (from the Rosette collection) with the three hearts from the Flower of Eternity
collection. The new pieces will continue the vintage themes of tradition of elegance and versatility while sparking
a new era in this iconic Mouawad collection.
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HILAL
POWERFUL PENDANTS
Celebrating faith, goodness and protection, The Mouawad Hilal Collection offers a selection of iconic amulets
for those that wish to celebrate their faith and express their personal style by wearing these exclusive bejeweled
symbols of fortitude. These delightfully sublime icons are hand-crafted with 18K white gold and a variety of gems
including diamonds, sapphires, rubies, onyx and mother-of-pearl and feature an Evil Eye charm, Hamsa Hands
and Allah script pendants.
Designed and meticulously hand set by the jewelry masters at Mouawad, the Hilal Collection pendants are
exquisitely detailed in black or white diamonds, rubies, or blue sapphires. The collection features the iconic
Hamsa or Fatima Hand, a palm-shaped amulet popular in the Middle East to ward off danger and two versions
of the Allah script pendant; one as a pear-shaped pendant, and the other in the crescent moon and star motif.
The Hilal Evil Eye charm, common to many cultures and religions and used for thousands of years for protection
against evil, is fashioned in diamonds and a blue sapphire iris.
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LARME D’AMOUR
DROPS OF LOVE
The Mouawad Larme D’Amour collection gracefully drops into the Mouawad repertoire paying homage to the
tears of love—not just teardrops—but sincere drops of love captured in time for the truly romantic. These smartly
styled, elegant teardrop-shaped pieces fashioned in 18K white gold, sapphires and diamonds offer a lively and
bold new way to wear your love. Bracelets, earrings, pendants, and rings complete this sophisticated and colorful
collection of jewel-encased dangling drops that are suitable for both elegant eveningwear or to accompany a
casual contemporary style.
Handcrafted in stunning, colorful pink, blue and orange gemstones and diamonds, Larme D’Amour brings a
delightful motif and exquisite permanence to those memorable moments in time when love transformed and
emotions flowed.
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LEILA
Breathing new life into classic jewelry traditions, these delicate, floral tapestries featuring sapphires, tsavorites,
rubies and diamonds on 18K white gold are at once elegant and contemporary—perfect for any wardrobe, from
evening wear or to compliment a more casual style.
From a design suggested by Leila Mouawad, wife of renowned jeweler Robert Mouawad and mother of CoGuardians Fred & Pascal, the Leila Collection sparkles with emotive serenity and detailed symmetry in this very
feminine selection of handcrafted pieces. Colorful and precious, the Leila Collection evokes a delightfulness and
charm that every woman can appreciate and cherish. The variety includes diamonds, blue, yellow and orange
sapphires, red rubies and green tsavorites available in matching pendants, earrings and rings.
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MISBAHA
BEADS SUBLIME
Marked by its refinement, tradition and elegance, the Mouawad Misbaha collection is the result of a journey
embarked to capture the essence of an age-old and universal practice and bring it to the vanguard of modern-day
fine jewellery. Called by many names, prayer beads have long symbolized our emotional, mental, and physical
states and wearing and holding them serves as a familiar, tactile reminder of where and who we are each moment.
Crafted in the familiar, traditional stones like black onyx, lapis, green agate, tiger’s eye and carnelian, the Mouawad
Misbaha carries on the tradition with reverence to the inherited and customary quality and style of these sublime
accompaniments. 18K white gold, diamonds, rubies, and sapphires complete these elegant, 33-bead Misbaha,
offered as both sincere expressions of belief and to compliment one’s personal sophistication.
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ORIANA
Perhaps no scene brings more romance to our imaginations than resting in the arms of our loved
one while drifting languid on a gondola through the canals of the world’s most romantic city.
Venice reminds us that life is short and that it is love’s simple, quiet moments that must be lived
and cherished. Bring back the romance and those precious memories with the Mouawad Oriana
Collection—featuring dazzling earrings, necklaces and rings inspired by the lush remnants of the
intricate, iron-worked windows and arches of the Floating City.
Captured in true Venetian essence and elegance, these delicately handcrafted pieces are fashioned
with South Sea and Tahitian pearls and diamonds wrapped in 18K white gold tapestries—bringing
forth a gracefully nostalgic and refined addition to the Mouawad boutique collections.
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PAPILLON
FLORAL WINGS
Nature continuously inspires us with its intricate designs and breathtaking beauty, pushing the limits of creativity
ever higher. And even within nature’s cornucopia of diversity, little compares to the natural, delicate beauty of
butterflies and flowers. Their wings and petals, peerless in their daintiness and fragility and wondrous in variety,
strike a tenacious pose against nature’s unforgiving garden. Yet their frailness and vulnerability continue to be
overshadowed by their rare, natural beauty—leaving us forever in awe.
The Papillon collection pays homage to these delicate natural wonders through a collection of fanciful, jewelencrusted designs combining floral patterns with the wings of butterflies. Handcrafted in 18K yellow gold and
sterling silver and featuring a colorful array of gems, these uniquely elegant pieces capturing the essence of
nature’s beauty and refinement are destined for the hearts of women everywhere.
Peridots, tsavorites, black sapphires, blue topaz, amethysts, pink tourmalines, garnets and diamonds complete
this enchanting, recherché collection available in rings, pendants, earrings and bracelets.
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Crafted from 18K yellow, rose and white gold, and set with diamonds,
sapphires and rubies, the Flower of Eternity collection ranges from simple
pendants to ornate four-piece sets. The result is a selection of iconic
heart-shaped floral pieces immortalizing the past, present and future.
Late in 2011, Mouawad launched extensions of the Flower of Eternity
collection (see p. 72) introducing new necklaces, earrings, pendants, rings
and bracelets as well as exquisite sets of bib necklaces, earrings, rings and
bracelets all imbued with the classic Flower of Eternity motifs of flowers
and hearts.
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CHARMS
LE COEUR
HEARTS ABLAZE
PERFECTLY PRECIOUS
Mouawad’s Le Coeur collection creates a contemporary love story unveiling
Mouawad charms are a perfect way for young girls to express their style and
full-on glamour of gem-studded flames and sunbursts of passion. Crafted
enjoy the latest charm bracelet vogue. Handcrafted with 18K white gold with
in 18K white gold, yellow gold, and sterling silver, and featuring diamonds,
a variety of gold, diamond, topaz, ruby, enamel and pearl charms to capture
rubies and sapphires, Le Coeur is destined to capture the hearts of women
those precious moments of childhood.
everywhere.
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interpretations of the heart motif – ranging from subtle simplicity to the
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LAVA
HOT ROCKS
ROSETTE
CLASSIC MOTIFS MEET
EXTRAORDINARY GEMSTONES
Inspired by earth’s unstoppable power and energy, the
Lava collection is an explosion of brilliance capturing
Using a vintage cut, the Rosette collection features rose-cut stones set
the alluring moment of nature unleashed. A collection
in 18K white gold, painstakingly crafted with diamonds, sapphires and
of exquisitely hand-crafted pieces in 18K rose gold, with
rubies in pavé sets, interchangeable heart lockets, earrings, necklaces
citrines and black & white diamonds meticulously forged
and pendants, rings and bracelets. The Rosette collection is as eclectic as
to form a powerfully frenetic lava motif.
it is infinitely desirable.
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OBJETS D’ART
Beauty is an inner need of mankind. We must achieve beauty in our creations. These
fleeting moments are Mouawad’s aim. ~Robert Mouawad
Since the beginning of time the world’s greatest artists have endeavored to capture the mystery and beauty of
life; to bring their works to the pinnacle of perfection. Few can boast that they have reached the lofty heights of
artistic accomplishment such as those attained by Mouawad.
Inspired by the innate beauty of nature, Mouawad Objets d’Art are hand-worked by master craftsmen incorporating
the world’s finest gems, such as lapis lazuli, mother of pearl, malachite and quartz. The chosen subjects of these
works of art are represented in such detail that they can be truly considered masterful studies in the elements of
nature. Almost without exception, each Mouawad Objet d’Art is a unique item, adding an exclusive cachet to the
already dazzling allure.
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2
1
3
• In 1997 the Gemological Institute of America campus was named for Robert Mouawad
• Fred and Pascal, both GIA graduates, and Alain Mouawad have all made contributions to the institute that enabled the building of
GIA’s world headquarters in Carls bad,
California.
• The GIA is the world’s foremost authority in the education, research, and certification of gemstones.
• The Mouawad family is active not only in building its business but also in contributing to the betterment of education and the over
MOUAWAD & THE GEMOLOGICAL
INSTITUTE OF AMERICA
About the distinction, Robert said: “It is without a doubt the crown
in my career of achievements. It also delighted me because it
was instigated by my sons. By doing this, they showed gratitude,
appreciation for, and pride in my achievements. They wanted to
honor me, so it was the most precious gift I have gotten in my life.”
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mouawad & the gemological institute of america
all industry.
H
For more info visit: www.gia.edu
5
HLIGHT
IG
S
Throughout the years, the Mouawad family’s contribution
to the gem and jewelry industry has been significant. As part of an
ongoing commitment to upholding and maintaining education and
the image of the trade, Mouawad is the largest benefactor of the
renowned Gemological Institute of America (GIA). In fact, the main
campus of the GIA’s headquarters in Carlsbad, California, opened
in 1997, was named after Robert Mouawad in recognition of his lifetime contributions to the industry and as a testament to his talent
and capability in the art of jewelry making.
HIGHLIGHTS
MOUAWAD
2012
4
1. Jim Littman, Pascal Mouawad, Alain
Mouawad & Fred Mouawad
2. Richard Liddicoat
3. Pascal Mouawad, Alain Mouawad & Fred
Mouawad with Bill Boyajian
4. Guests at the dedication ceremony
5. Bill Boyajian speaking with
Pascal Mouawad & Alain Mouawad
mouawad & the gemological institute of america
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MOUAWAD
TS
GHLIGH
HI
HIGHLIGHTS
& GUINNESS
Over the years the Mouawad family has acquired a collection of diamonds that is arguably one of the world’s finest
in private hands. A good number of the largest diamonds
in existence take their place among the stunning gems in
this museum-quality collection. The brilliance of each and
every stone fires our passion and inspires us to create some
of the world’s finest jewelry.
The first Guinness award was for the Mouawad
Splendor—the most expensive single pear-shaped
diamond in the world (101.84 carats, worth $12.76
million), purchased by Robert Mouawad and awarded the
Guinness World Record in 1990.
MOUAWAD
1001 NIGHTS
DIAMOND PURSE
The most valuable handbag ever made
(381.92 total carats, worth $3.8 million).
Guinness World Record, 2010.
THE DIAMOND
SPLENDER
THE VERY SEXY
FANTASY BRA
The most expensive single pearshaped diamond (101.84 carats,
$12.76 million), purchased by
Robert Mouawad. Guinness World
Record, 1990.
The most luxurious and expensive piece of lingerie ever made
($11 million). Guinness World
Record, 2003.
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mouawad & guinness
012
FROM THE VAST
DIAMOND COLLECTION
OF ROBERT MOUAWAD
Mouawad received a Guinness
World Record for creating the most
valuablehandbag in the world and the Mouawad
1001 Nights Diamond Purse became the third
Mouawad piece to be honored by the Guinness
Book of World Records. 381.92 total carats, worth
$3.8 million.
Mouawad’s second award came 13 years later with the creation of the $11
million Very Sexy Fantasy Bra produced in collaboration with Victoria’s
Secret in 2000 and certified by the Guinness World Records as the most
expensive bra ever made in 2003. First unveiled by supermodel Heidi Klum at
the 2003 Victoria’s Secret Fashion Show in New York.
MOU
AW
2 AD
MOUAWAD
DIAMOND COLLECTION
Ahmad Abad
Ct. weight: 78.86
Shape: Pear Shape
Grade: D-VS1
Mouawad Magic
Ct. weight: 108.81
Shape: Emerald Cut
Grade: D-IF
Queen of Holland
Ct. weight: 135.92
Shape: Cushion Shape
Grade: D-IF
Mouawad Lilac
Ct. weight: 24.44
Shape: Emerald Cut
Grade: Fancy Pink
Premier Rose
Ct. weight: 137.02
Shape: Pear Shape
Grade: D-FL
Indore Pears
Ct. weight: 46.39, 44.14
Shape: Pear Shape
Grade: I-VS2, H-VS2
Jubilée
Ct. weight: 245.35
Shape: Cushion Antique
Shape
Grade: E-VVS2
Mouawad Splendor
Ct. weight: 101.84
Shape: 11-sided Pear
Shape
Grade: D-IF
mouawad diamond collection
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MOUAWAD B O U T I Q U E S
JORDAN
Le-Royal Boutique
Le-Royal Hotel, Jabal Amman
Third Circle, Zahran Street P.O. Box 830170,
Amman, Jordan 11183
T +962-6-468-0008
E jor.ro@mouawad.com
KUWAIT
Mouawad International Gold
Jewellery Company
Al Hamra Luxury Center
Ground Floor, Shop No. G6 Sharq – Kuwait City
P.O. Box 15462 Dasman, Kuwait 1122
T +965-2227-0204
F +965-2227-0205
LEBANON
Mouawad Beirut Duty Free
Beirut Rafic Hariri International Airport
Beirut, Lebanon
T +961-1-629-209
Mouawad Beirut Souks
Gold Souks Sector Downtown Beirut, Lebanon
T +961-1-999-891
F +961-1-999-892
E mouawad.leb@mouawad.com
MALAYSIA
Kuala Lumpur Boutique
G3, Indulge Floor, Starhill Gallery
181 Jalan Bukit Bintang, Kuala Lumpur,
Malaysia 55100
T +60-3-2144-4669
F +60-3-2148-4669
E mal.sh@mouawad.com
DISTRIBUTION O F F I C E S
SAUDI ARABIA
Sharafiah, Al Medina Road,
P.O. Box 1526, Jeddah 21441
T +966-12-665-2051
E mat@mouawad.com
SWITZERLAND
Rue du Purgatoire 3 1204 Geneva
T +41-22-310-68-48
F +41-22-310-68-47
E msa@mouawad.com
THAILAND
431 Soi Pradu 1 Charoenkrung Road,
Bangkholaem, Bangkok 10120
T +662-291-7507-8
F +662-291-8346
E mbc@mouawad.com
UAE
Jumeirah Lakes Towers,
Almas Tower Level 17, Unit 17C,
Sheikh Zayed Road, P.O. Box 26783, Dubai
T +971-4-439-0132
F +971-4-439-0129
E mme@mouawad.com
USA
8113 Melrose Ave. Los Angeles, CA 90046
T +1-310-226-7870
F +1-212-504-8039
E usa@mouawad.com
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location
Mouawad House (by appointment only)
Mouawad Aknaz Center
OMAN
Mouawad Muscat L.L.C., Opera Galleria
SINGAPORE
Mouawad Singapore
261 Jalan Maarof, Bukit Bandaraya
Bangsar, Kuala Lumpar, Malaysia 59000
T +60-3-2095-2555
F +60-3-2095-2777
Ministry of Foreign Affairs St.
P.O. Box 377, Muscat, Oman 116
T +968-2202-7777
F +968-2202-8888
E oma.kp@mouawad.com
QATAR
Mouawad Jewellery W.L.L.
Lagoona Mall, 1st floor, Lusail Street,
PO. BOX 9708 Doha, Qatar
T +974-4411-9984
F +974-4411-9985
Al Tahlia Street, P.O. Box 1521 Riyadh,
KSA 11441
T +966-11-293-4555
E sau.ol@mouawad.com
Palais Renaissance 390 Orchard Road,
#01-01
Singapore 238871
T +65-6536-0020
F +65-6536-0040
E singapore@mouawad.com
UNITED ARAB EMIRATES
Mouawad Dubai Mall
Ground Floor (GF-131) P.O. Box 6206,
Dubai, UAE
T +971-4-339-8339
E dubaimall@mouawad.com
SAUDI ARABIA
Mouawad Alrashid Mall
Al-Khobar Dhahran St., Alrashid Mall
Gate 7, 1st Floor, P.O. Box 3318
Al-Khobar, KSA 31952
T +966-13-894-5747
E sau.am@mouawad.com
Mouawad Jameel Square
Tahlia Street P.O.Box 1526 Jeddah,
KSA 21444
T +966-12-283-3125
F +966-12-669-3164
E sau.js@mouawad.com
ABOUT MOUAWAD
MOUAWAD – Enchanting customers with
magnificent jewels since 1890
Led by 4th generation Co-Guardians Fred, Alain
and Pascal Mouawad, and backed by more than
a century of excellence in its field, Mouawad
remains a family business built upon artistic
excellence, superb craftsmanship, trust and
relationships. Mouawad designs, manufactures
and sells its own exclusive jewelry and timepiece
collections ranging from boutique items to
objects of art and magnificent haute joaillerie
masterpieces. The Mouawad brand has penetrated continents across the world, while retaining
its eminent position as jewelers to royalty, high
society, celebrities and those that appreciate the
finest standards of dazzling craftsmanship. The
passion at Mouawad has always been to enchant
and build lifelong relationships with customers
by offering a wide range of jewels and timepieces
for all occasions.
In addition to its jewelry and timepiece design
and production, Mouawad also manufacturers
rough diamonds as a Diamond Trading Company (DTC) Sightholder through its joint venture
company, Premier Diamond Alliance. Diamonds
and gemology have always been a passion for
the Mouawads and besides crafting fine jewelry,
over the years the Mouawad family has acquired
some of the largest and rarest diamonds in the
world and many of these historic gems carry
Mouawad as part of their designated name. The
family’s ongoing support of the global industry
through research and education led to third generation, Robert Mod uawad, receiving a Lifetime
Achievement Award from the Gemological Institute of America (GIA) and of having the GIA
campus named in his honor. Guinness has honored Mouawad on three occasions with world
records: in 2010 for the Mouawad 1001 Nights
Diamond Purse—the most valuable handbag in
the world, in 2003 for the Very Sexy Fantasy
Bra—the most luxurious and expensive piece of
lingerie ever made, and in 1990 for the Mouawad
Splendor—at the time, the most expensive single
pear-shaped diamond in the world.
The Mouawad vision is to continue the rich
heritage of Mouawad by maintaining the focus
on fine jewelry and watches while widening
distribution through contemporary and
accessible price points in order to increase the
reach of the brand internationally.
WWW.MOUAWAD.COM
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