Corporate Partnerships

Corporate Partnerships
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FOR LOW-INC
Prologue
The San Francisco Bay Area has a growing academic achievement gap
and health disparity that disproportionately impacts low-income youth,
resulting in thousands of children unprepared for academic success and
at risk for obesity.
America SCORES, a national non-profit organization with a strong
Table of Contents
local presence is using the power of soccer, creative expression, and
community service to provide innovative solutions to these preventable
problems. America SCORES Bay Area works six days a week with over
one thousand first through eighth graders in 20 schools in the Bay Area.
The Achievement Gap & Health Crisis
We take fun seriously.
Our impact is documented in studies by the White House, UCSF
(University of California San Francisco), and other third-party evaluators.
Our approach is tailored to meet the needs of community partners and
stakeholder objectives. We have many ways to engage volunteers and
deliver meaningful partnerships.
With your help, we can do more.
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Our Vision
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America SCORES in San Francisco
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Soccer. Poetry. Hope.
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Our Partners
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Stakeholder Community Partnership Opportunities
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Events and Corporate Employee Engagement
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Volunteer Leadership
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My Name is Riley
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Diego and the Mayor
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Low-income communities
Non-low-income communities
Health
Chapter 1:
The Achievement Gap
& Health Crisis
% of youth scored below the Healthy Fitness Zone
for aerobic capacity1
Obesity prevalance in youth in California2
23%
40%
8%
26%
For San Francisco youth, income level is a powerful determinant for
% of youth who do not meet all
six fitness standards1
academic success and obesity risk. The gap between low-income and
non-low-income communities is immense — often more than double
% of adults diagnosed with diabetes4
the population in low-income communities is facing health and literacy
challenges as compared to more affluent neighborhoods.
82.5%
10%
5%
74.3%
Literacy
% of youth scored below proficient
in English Language Arts1
% of youth that are
English Language Learners1
56%
40%
33%
18%
Other
% of parents who are not involved as a volunteer
or committee member at their child’s school3
73%
55%
% of youth that are truant1
34%
23%
1 California Dept. of Education, 2 California Health Interview Survey, 3 Education Week, 4 Health Matters in San Francisco
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We work toward our vision six days a week in San Francisco’s most challenged public elementary schools. America SCORES
Chapter 2:
Our Vision
is a 501c3 non-profit organization that delivers powerful and playful sports and language enrichment activities for students
in grades K-8. America SCORES Bay Area runs programming in San Francisco, the East Bay, and is part of a national network
with affiliates in 13 cities across the country. With help of our partners, we help children discover the benefits of working
together as a team, the joy of physical activity, and the fun in reading and writing.
America SCORES has a vision for a better San Francisco in which all children, despite
their economic situation, can read and write, play on a sports team, and effect
change in their communities. America SCORES is helping San Francisco youth bridge
the achievement gap as a team, connecting to each other and contributing to a
better quality of life in their communities.
SOCCER
We form soccer teams and give children a jersey, a ball, and a chance to play on
their school team. We create a sense of belonging, sportsmanship, teamwork, and
provide the opportunity for children to be physically active every day.
LITERACY
Twice weekly, teams participate in writing workshops guided by their writing coaches.
These serve to accelerate literacy skills development, help students to become authors
of their own poems and stories, and make reading and writing as fun as playing soccer.
COMMUNITY
We build community by bringing all of the teams and their families together for weekly
games, poetry slams, and book swaps. These events celebrate achievements and
build bridges of understanding that cross racial, ethnic, and linguistic grounds.
THE RESULT
As a result of America SCORES, students are stronger, smarter, and kinder. They achieve
more for themselves, and along the way, they help others in need.
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“The program uses soccer as a method to
provide students, ages 8 to 13, 10 times
more physical exercise than the national
average for their age, improve literacy
skills, increase school participation,
and spark community engagement by
encouraging kids to use teamwork learned
on the field to support each other off of it.”
- John Harkes
American Soccer Beyond the World Cup
July 26, 2010
79% of America SCORES students qualify for Free or Reduced Price Lunch (FRPL)
America SCORES School Site
Chapter 3:
America SCORES in
San Francisco
Potential New School Sites (≥50% of students qualify for FRPL)
Other School Sites (<50% of students qualify for FRPL)
% of students that qualify for FRPL
The Free or Reduced Price Lunch (FRPL) program in schools is a strong indicator of
economic need and the achievement gap. There are 15,000 total students who
qualify for FRPL in San Francisco and America SCORES Bay Area currently works with
3,000 of them. Our goal is to serve schools where more than 50% of students qualify
for FRPL, thus reaching 9,000 San Francisco youth and expanding our impact to the
North
Beach
Russian Hill
communities with the greatest need.
Nob
Hill
Downtown
Western
Addition
Richmond
District
Financial
District
Haight
Mission
District
Castro
Sunset
District
Portrero
Hill
Noe Valley
Bernal
Heights
Twin Peaks
Hunter’s
Point
Ingleside
Excelsior
FRPL is a program of the US Department of Agriculture Food and Nutrition program that provides “Free or Reduced Price Lunch” to families who
fall below certain income benchmarks. For a family of four, for example, you are eligible for reduced price lunch if your income is below $41,438
per year and free lunch if your income is below $29,055. Federal guidelines for poverty for a family of four is $22,055 or less in annual income.
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“I was a student at an inner-city school
when I was a young kid and I know
how important those early influences
and opportunities are...The thing about
America SCORES that is so wonderful is
that it fosters both a team spirit and an
individual voice plus a voice that speaks
about the community.”
- Amy Tan
Author of the Joy Luck Club
and many others
“Participants in America SCORES increased their coordination, improved their fitness, and
demonstrated impressive decreases in the prevalence of overweight. This type of program is
incredibly important for a number of reasons. First, America SCORES aims to promote fitness
and, regardless of a person’s weight, fitness predicts health outcomes such as diabetes, stroke,
and even death. Second, America SCORES significantly improved aerobic capacity in these
children by 21 percent; even small improvements in fitness lead to better health outcomes. Lastly,
participation in America SCORES was associated with a reduction in the prevalence of obesity. This
is very impressive given that the prevalence of overweight has been increasing (in California, the
percent of children at risk or overweight has increased annually of late).
We need more programs like this.”
Kristine Madsen, MD, MPH
Fellow of the American Academy of Pediatrics
Chapter 4:
University of California, San Francisco
Soccer. Poetry. Hope.
Findings from Quality Transformation Team
Directed by Rex Greene PhD
“Evaluation results from 2011 provide evidence that participants achieved positive outcomes in the
areas of language arts, physical fitness, self confidence, and that for $225 per season, 68.5 hours of
service per program participant can be provided that will result in participants improving on 8 out
of 10 targeted changes in their behavior and attitudes.”
Example findings for improvements in language arts and connection to school:
• 85% of children say that America SCORES makes them enjoy going to school more
• 77% of children say that America SCORES makes them enjoy reading and writing more
• 77% of parents say that because of America SCORES, their child does his/her homework better
• 64% of parents say that because of America SCORES, their child enjoys reading and writing more
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“America SCORES participants had an
increased level of physical activity,
increased reporting of feelings of selfconfidence, self-efficacy, and enjoyment
in learning, increased reporting of reading
enjoyment and longer time reading
independently, and gains in writing
achievement.”
- White House Task Force on Childhood
Obesity Report to the President
Solving the Problem of Childhood Obesity
Within A Generation
May 2010
“America SCORES has changed my son’s
life by making him more confident in
himself and a great sportsman. I say this
because Selascie used to get upset every
time he lost at any game. Now
he understands that it is not if
you win or lose, but how you
play the game, and have
fun while you are doing it.”
- Karen Perkins
America SCORES Bay Area Parent
Corporate
TM
Chapter 5:
Our Partners
Donations over $5k received from March 1, 2011 - September 1, 2012.
Foundation
Bay Area Youth Sports Foundation
Giants Community Fund
Mary A. Crocker Trust
The Brin Wojcicki Foundation
GGS Foundation
WLS Spencer Foundation
Crescent Porter Hale Foundation
Horace W. Goldsmith Foundation
Dean & Margaret Lesher Foundation
Hurvis Charitable Foundation
Community
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“America SCORES provides enticement for
the kids to do well in school. The literacy
program...emphasizes the importance
of education. It’s conducive for a good
academic environment not only in school,
it leaks out to other areas of their lives
in terms of discipline, sportsmanship,
community; all those things that America
SCORES talks about. The students really
buy into it and practice those
things on a daily basis.”
- Rene Luna
America SCORES Bay Area Coach
Community Builders (Platinum) - $1,000,000
Change an entire city.
Provide the funds needed to establish America SCORES programs at over 30 public schools for
one year. This investment will reach nearly 100% of the low-income public elementary schools in
San Francisco and impact thousands of children six days a week.
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3
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Community Builders (Gold) - $500,000+
Chapter 6:
Change the game...
...for over 15 public elementary schools and more than 2,000 children or help middle school
Stakeholder Community
Partnership Opportunities
students by launching America SCORES sports and language enrichment programs for lowincome sixth, seventh, and eighth graders.
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Community Builders (Silver) - $250,000+
Change a district.
Support a cluster of eight to ten public schools and create or sustain an America SCORES
league in one of San Francisco’s most disadvantaged neighborhoods like the Bayview, Mission,
Tenderloin, or Western Addition. Each school site will get comprehensive America SCORES afterschool programs as well as school-day recess support.
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Benefits
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3
4
5
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1 Title Sponsor for One Season
2 Tickets for All Events
3 Present at One Event
4 Title Sponsor for One Event
5 Participate in a Volunteer Day
6 Play in the SCORES Cup Tournament
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President’s Circle - $100,000+
Coach’s Circle - $15,000+
Change a neighborhood.
Sponsor two teams.
Support a cluster of four public schools and change a community in San Francisco’s most
Be the sponsor for two after-school America SCORES teams each with a writing coach, a soccer
disadvantaged neighborhoods. Each school site will get comprehensive America SCORES after-
coach, and over 20 Saturday Game Day events.
school programs as well as school-day recess support.
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Team Sponsor - $7,500+
Change two schools.
Sponsor one team.
Support a year of soccer, literacy, community service and recess programs for two low-income
Be the sponsor for one after-school America SCORES team with a writing coach, a soccer
schools and reach hundreds of students six days a week.
coach, and over 20 Saturday Game Day events.
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Director’s Circle - $25,000+
Fans - $5,000+
Change a school.
Change a playground.
Bring in one year of a complete America SCORES program and provide school day support and
Provide recess support for one school for one year. The America SCORES staff will transform
after-school programs.
recess into a place of fun, physical activity, and conflict management.
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3
2
Executive Circle - $50,000+
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Benefits
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2
3
4
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6
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1 Title Sponsor for One Season
2 Tickets for All Events
3 Present at One Event
4 Title Sponsor for One Event
5 Participate in a Volunteer Day
6 Play in the SCORES Cup Tournament
Benefits
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3
4
5
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1 Title Sponsor for One Season
2 Tickets for All Events
3 Present at One Event
4 Title Sponsor for One Event
5 Participate in a Volunteer Day
6 Play in the SCORES Cup Tournament
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AMERICA SCORES
CUP
The SCORES Cup
An annual adult charity soccer tournament that brings together more than 300 employees
from top Bay Area companies for a fun day of soccer, networking, and team-building.
Teams consist of co-workers, clients, spouses, and friends.
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Chapter 9:
Events and Corporate
Employee Engagement
The Legacy Awards
An annual awards ceremony that honors outstanding individuals and volunteers who have made
game-changing contributions to Bay Area youth. The 2012 event was held at the CIty Club on
May 3, honoring Herb and Rita Myers, Regional Business Banking President at Wells Fargo and
Retired Citibank Executive and Artist; Anne Warner Cribbs, President and CEO Bay Area Sports
Organizing Committee; Virginia Dold, Retired SFUSD Principal; and Libby and Toby Rappolt, Bay
Area Soccer Community Champions.
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Benefits
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3
4
1 Branding/Marketing
2 Volunteer Hours
4 Team Building
5 Coaching/Mentoring
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3 Community Service
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THE GREAT
AMERICA SCORES
SOCCER
Inspired Art
Local professional artists are invited to turn a child’s poem into an original work of art for display
and auction. The opening receptions may take place in galleries, offices, or event spaces.
The Great America SCORES Soccer Dribble
Reception includes artists, students, sponsors, and community members.
This annual event, held at Candlestick Park in 2012, brings the Bay Area soccer community
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together to beat the Guiness World Record for most soccer balls dribbled at one time.
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ERICA SCORES
AM
BEACH SOCCER
BLAST! 2012
SAN FRANCISCO
OCEAN BEACH
Beach Soccer BLAST!
A fun and exciting beach soccer blast for youth and adults held on beautiful Ocean Beach in
SHOUT! at San Francisco Civic Center
San Francisco.
America SCORES teams share their service-learning projects with public officials and community
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members. In 2012, Mayor Ed Lee presented students with an Award for Civic Engagement.
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ICA SCOR
ER
M
ES
A
TM
E
T
L
C
E
AG
UE
CIVIC
N
ER
SOCC
E
R
Civic Center Soccer League
This league aims to help children “get out and play” on the green space in the plaza on the
The Book Zone
East side of City Hall. The league includes soccer games, clinics, and practices for hundreds of
An on-field library present at every Saturday Game Day, the Book Zone aims to help improve
boys and girls who live in the Tenderloin, Western Addition, and Civic Center neighborhoods.
childhood literacy by encouraging reading and providing books to families free of charge.
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Benefits
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2
3
4
1 Branding/Marketing
2 Volunteer Hours
4 Team Building
5 Coaching/Mentoring
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5
3 Community Service
Benefits
2
3
4
1 Branding/Marketing
2 Volunteer Hours
4 Team Building
5 Coaching/Mentoring
5
3 Community Service
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Sponsor a Curriculum
Saturday Game Days
Provide the funds to launch brand new programming or bring greater strength and resources to
Every Saturday, America SCORES teams come together at Crocker Amazon Park to compete in
existing curricula.
friendly soccer tournaments and access our field-side library.
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Team Poetry SLAM!
America SCORES poet-athletes from across the Bay Area perform their poetry for an audience
of community members, family, and friends.
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Volunteer Field Days
All corporate sponsors are invited to participate in a “Volunteer Day” team-building event
involving 10 to 40 employees. Teams work together to run an after-school festival with fun games
and activity stations at one of our partner school sites. Field days serve as an excellent teambuilding event, as well as a unique opportunity to interact with the youth of America SCORES.
Past Field Days have included tag games, relay races, fun writing and art activities, and
employees vs. kids soccer games. Employees are encouraged to develop their own activities
with help and guidance from America SCORES staff.
College or Career Day
Informational fair forSymbol
students
and
families
hosted at a college or local workplace. For College
and Wordmark —Logo
Elements for
Specialty Uses
SYMB O L O N LY
“It was a fun event and a great day to be outside playing with the kids!”
MO N O GRAM O NLY
Day, students attend a soccer game, meet the players and tour the school. For Career Day,
– Salesforce.com Employee Volunteer
The symbol, the monogram, and the wordmark
may be used separately for certain applications.
Symbol: Within the context of a branded
students meet professionals and learn about career opportunities.
university marketing application, the “diamond
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cross” symbol may be used as a stand-alone
decorative motif. It may never take the place
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of the university logo as a stand-alone
identification of the university. It may appear
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as a large “watermark” element (very light tint
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of color) on a page or it may be used as a
repeating decorative pattern. Use only the
approved symbol and wordmark art.
MO NO GRAM SYMB O L
Monogram: The most basic of the university’s
identifications, the monogram is to be used
where the imprint area is very small or on
applications where the reproduction quality is
poor and using the university’s full name is
prohibitive. It may also be used on
merchandising items such as mugs and caps.
Monogram Symbol: For use where the
imprint area is very small or on applications
where the reproduction quality is poor and
using the university’s full name is prohibitive,
Benefits
1 Branding/Marketing
WO RDMARKS
4 Team Building
2-line Wordmark
2 Volunteer Hours
1-line Wordmark
5 Coaching/Mentoring
such as social media icons, embroideried shirt
placards, or small merchandising items.
Wordmark : Whenever possible, the wordmark
should be used locked up with the symbol.
The wormark by itself should only be used
3 Community Service
Benefits
1 Branding/Marketing
2 Volunteer Hours
4 Team Building
5 Coaching/Mentoring
3 Community Service
when, because of poor resolution or small
size, the symbol does not reproduce cleanly.
All wordmarks and symbols are available in
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USF green or USF yellow or black and white.
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“I like poetry because it helps me release
all my actual emotions...
it feels great to just put it on paper and
read it out to the world.
The biggest thing I learned through
America SCORES is being able to talk.
Because I wouldn’t talk to anybody before
and now I can. Because it feels great to
talk to other people.”
- Anthony Spears Jr.
America SCORES Alumni
Board of Directors
Mark Talucci, Chair
Andrew Hartman
The SAK
Goldman Sachs
Jonathan Denholtz, Vice Chair
Ibi Krukrubo
Digital Media Consultant
Ernst & Young
Christina Spence, Treasurer
Richard Loggins
Becherer Kannett & Schweitzer
Goldman Sachs
Michael Edelstein
Shep Maher
Thomson Reuters
GuideSpark, Inc.
Sam Fort
Lally Weyhrauch
Draper Fisher Jurvetson
salesforce.com
Development Board
Chapter 8:
Volunteer Leadership
Andrew Hartman, Chair
Nayeli Cerpas
Kim Klinedinst
Goldman Sachs
Independent Research Consultant
TRX Training
Doug Clark
Paul Glover
Katie Mooney
Goldman Sachs
Traveler’s Insurance
Goldman Sachs
Carlos Almendárez
Jack Jones
Bret Wallace
Bay Area Community Resources
Deloitte
TPG Capital
Stuart Berman
Nick Kenig
Bain & Co.
Loyal 3
Advisory Board
Allie Herson
Lauren White
Barbary Coast Consulting
San Francisco Ballet
Honorary Board
Ellen Becherer
Lori Schweitzer
Woodminster Realty
Becherer Kannett & Schweitzer
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Poet-Athlete Profile
My Name is Riley
My mom gave me my name
I like my name because my name means a long stream in Ireland
I say my name means a long stream to success and victory in life.
My name is special to me because a long stream involves water
and water flows like life flows.
Time goes by fast and I don’t intend on wasting it.
I believe that I can make a difference.
- Riley D., age 10
5th grade, Sunnyside Elementary
Riley reluctantly joined an America SCORES team in September of 2011. A few years
ago, Riley was abandoned by her mother who suffered from drug addiction. A year
later, Riley was able to build a relationship with her father’s new partner. But tragedy
struck twice. This woman passed away shortly after. At school, Riley would not speak to
anyone. She refused to engage in activities with her classmates. She withdrew socially,
emotionally, and academically.
When Riley became part of the America SCORES team, however, everything started
to change. She had friends and people who cared. “Riley has had a remarkable
transformation...and is a completely different person because of America SCORES”,
according to the Sunnyside after-school coordinator. After seeing the impact our
program had on Riley, the coordinator is determined to do “whatever it takes” to keep
America SCORES at her school.
Poet-Athlete Profile
Diego and the Mayor
In March, when Diego, a 4th grader at Junipero Serra Elementary, raised his hand to
suggest an idea for his team’s service-learning project, he didn’t know that very same
hand would soon be shaking that of San Francisco Mayor Ed Lee.
For their service-learning project, Diego’s team decided to collaborate with Street
Soccer San Francisco, a homeless soccer team that aims to rehabilitate homeless
through the power of soccer. They invited the Street Soccer team to their school as an
opportunity to play soccer, listen to stories, and learn the importance of setting goals.
In honor of their work with Street Soccer, Diego was chosen to represent his America
SCORES team and receive the Mayor’s Award for Civic Engagement from San
Francisco Mayor Ed Lee. Diego waited on the steps with his coach by his side as the
Mayor spoke to all the students, telling them that their love for their community was
inspiring. After receiving the award, Diego said, “I felt nervous and happy at the same
time. I am really proud of how hard we prepared.”