CAMROST-FELCORP

 TORONTO-BASED ARTIST DUO JENNIFER MARMAN AND DANIEL BORINS
TO UNVEIL LARGER THAN LIFE HOARDING ARTWORK FOR CAMROSTFELCORP’S YORKVILLE PLAZA
Toronto, ON (May 6, 2013)- On Wednesday, May 8, Toronto-based artist duo
Jennifer Marman and Daniel Borins will be on site to unveil their larger than life
hoarding artwork for Camrost-Felcorp’s Yorkville Plaza.
City Councillor Kristyn Wong-Tam recently placed an amendment on all new
condominium applications that requires applicants to provide and install public art
onto every elevation of the hoarding board. Camrost-Felcorp chose to go above
and beyond with their most recent project, and commissioned artists Jennifer
Marman and Daniel Borins to create a meaningful artwork to be displayed for the
duration of construction. This original piece will also be incorporated in the
interior of the building once construction is complete.
The art work, entitled Sedimentary Layers, will occupy two sides of Yorkville
Plaza, spanning Avenue and Cumberland comprising an overall size of almost 34
by 8 feet tall. By incorporating both a visual and numeric timeline, the work
speaks to the history of Toronto and its different stages throughout time.
"This has been a great opportunity for us to share some fun ideas about the
history of Yorkville from a geographical sense of place and as a cultural point of
interest, said Daniel Borins. “We have sought to wrap the Yorkville Plaza
hoarding with a depiction of the energy and vibrancy of the area.”
"For us and for people in this community, Yorkville is a place of significance,“
said Jennifer Marman. “In this project, we symbolize the cultural movements and
growth of this area throughout epochs and decades with a friendly wink and an
eye toward producing a large-scale and colourful installation that is both abstract
and symbolic."
Art Advisor David Moos worked closely with Jennifer and Daniel and oversaw the
entire project.
“Borins and Marman are leading Toronto artists whose specially conceived
installation reflects on the history of Yorkville as a cultural and social hub for
modern Toronto,” said Moos. “Their undulating abstract painting conveys the
dynamism of the neighborhood that crystallized Toronto’s identity in the 1960s
and continues to do so today.”
The official unveiling of the hoarding artwork will take place at Yorkville Plaza,
162 Cumberland Avenue, on Wednesday, May 8th at 11:00am. For more
information on Yorkville Plaza, visit www.yorkvilleplaza.com.
-30Media Contact:
Hilary Allan
Deck Agency
Hilary@deckagency.com
647.880-2966