media kit 2016 - Maxim Media Kit
Transcription
media kit 2016 - Maxim Media Kit
MEDIA KIT 2016 10/22/15 3:28 PM MISSION STATEMENT MAXIM creates a richly visual journey that’s part fantasy, part aspiration and part attainable for the millennial man who believes that everything worth doing is worth overdoing. 2016 EDITORIAL CALENDAR FEBRUARY | LAS VEGAS COMMITMENT: 12.8.15 | MATERIALS DUE: 12.10.15 | ON SALE: 1.26.16 Scent Strip Close: 8.3.15 | Cover Space Close: 11.9.15 | Cover Materials Due: 12.7.15 MARCH | THE VIRGIN ISLANDS / SPRING FASHION COMMITMENT: 1.12.16 | MATERIALS DUE: 1.14.16 | ON SALE: 3.1.16 Scent Strip Close: 9.1.15 | Cover Space Close: 12.14.15 | Cover Materials Due: 1.8.16 APRIL | CUBA / EXOTIC ADVENTURES COMMITMENT: 2.16.16 | MATERIALS DUE: 2.18.16 | ON SALE: 4.5.16 Scent Strip Close: 10.1.15 | Cover Space Close: 1.18.16 | Cover Materials Due: 2.12.16 MAY | MIAMI / THE LUXURY ISSUE COMMITMENT: 3.15.16 | MATERIALS DUE: 3.17.16 | ON SALE: 5.3.16 Scent Strip Close: 11.2.15 | Cover Space Close: 2.17.16 | Cover Materials Due: 3.11.16 JUNE/JULY | HOT 100: WORLD’S SEXIEST & MOST POWERFUL WOMEN *SPECIAL FLIP-COVER ISSUE COMMITMENT: 4.26.16 | MATERIALS DUE: 4.28.16 | ON SALE: 6.14.16 Scent Strip Close: 12.1.15 | Cover Space Close: 3.28.16 | Cover Materials Due: 4.22.16 AUGUST | ST. TROPEZ, FRANCE / ULTIMATE MACHINES COMMITMENT: 5.31.16 | MATERIALS DUE: 6.2.16 | ON SALE: 7.19.16 Scent Strip Close: 2.1.16 | Cover Space Close: 5.2.16 | Cover Materials Due: 5.27.16 SEPTEMBER | NEW YORK / FALL FASHION: STYLE & SOPHISTICATION COMMITMENT: 7.5.16 | MATERIALS DUE: 7.7.16 | ON SALE: 8.23.16 Scent Strip Close: 3.1.16 | Cover Space Close: 6.7.16 | Cover Materials Due: 7.1.16 OCTOBER | ITALY / WORLD’S SEXIEST CARS COMMITMENT: 8.9.16 | MATERIALS DUE: 8.11.16 | ON SALE: 9.27.16 Scent Strip Close: 4.1.16 | Cover Space Close: 7.11.16 | Cover Materials Due: 8.5.16 NOVEMBER | ASPEN / BILLIONAIRES, ENTREPRENEURS & INNOVATORS COMMITMENT: 9.6.16 | MATERIALS DUE: 9.8.16 | ON SALE: 10.25.16 Scent Strip Close: 5.2.16 | Cover Space Close: 8.8.16 | Cover Materials Due: 9.2.16 DECEMBER/JANUARY | LOS ANGELES / THE BEST OF THE BEST COMMITMENT: 10.11.16 | MATERIALS DUE: 10.13.16 | ON SALE: 11.29.16 Scent Strip Close: 6.1.16 | Cover Space Close: 9.13.16 | Cover Materials Due: 10.7.16 As of 2.3.16. Editorial calendar subject to change. 2016 MAGAZINE Field Served: MAXIM is a monthly men’s lifestyle magazine for the young, social and active man. Through lifestyle and service editorial, we cover travel, fashion, style, gear, technology and women - all with vibrant photography and an irreverent and humorous tone. Publisher’s Statement Definition of List Source Recipients: 6 months ended June 30, 2015 Method of Circulation for Analyzed Nonpaid Circulation: Nonpaid Bulk copies are delivered by USPS to designated locations. Subject to Audit Published by Maxim Inc. Frequency: 1. 10 times/year TOTAL AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATION Average for the Statement Period % Rate Base Above (Below) % Above (Below) Paid, Verified & Analyzed Nonpaid Circulation: (See Par. 6) Subscriptions Paid Print Digital Issue Total Paid Subscriptions Verified Print Total Verified Subscriptions 1,538,464 231,932 1,770,396 76.2 11.5 87.7 145,326 145,326 7.2 7.2 Total Paid & Verified Subscriptions Single Copy Sales Print Digital Issue Total Single Copy Sales 1,915,722 94.9 62,200 34,709 96,909 3.1 1.7 4.8 Total Paid & Verified Circulation 2,012,631 99.7 Total Analyzed Nonpaid Circulation Total Paid, Verified & Analyzed Nonpaid Circulation 2. 2,000,000 6,800 0.3 None Claimed 2,019,431 100.0 None Claimed 12,631 0.6 PRICES Average Single Copy Subscription Average Subscription Price Annualized (10 issue frequency) Average Subscription Price per Copy Suggested Retail Prices (1) $3.99 $24.97 Net Average Price (2) Gross (Optional) $20.00 $2.00 (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, 2014. 04-0632-5 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com 2016 3. PAID, VERIFIED & ANALYZED NONPAID CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE Paid Subscriptions Issue Feb. Mar. Apr. May June/July 4. Verified Subscriptions Print Digital Issue Total Paid Subscriptions Print 1,565,488 1,563,855 1,538,218 1,522,379 1,502,380 200,254 198,603 223,594 265,539 271,674 1,765,742 1,762,458 1,761,812 1,787,918 1,774,054 145,325 145,326 145,326 145,326 145,327 Single Copy Sales Total Total Paid & Verified Verified Subscrip- Subscriptions tions 145,325 145,326 145,326 145,326 145,327 1,911,067 1,907,784 1,907,138 1,933,244 1,919,381 Print 95,000 60,000 60,000 35,000 61,000 Analyzed Nonpaid Total Total Paid & Paid & Verified Total Total Verified Circulation Paid Digital Single Circulation Digital & Verified Issue Copy Sales Print Issue Circulation 36,099 131,099 1,805,813 236,353 2,042,166 33,914 93,914 1,769,181 232,517 2,001,698 34,059 94,059 1,743,544 257,653 2,001,197 35,002 70,002 1,702,705 300,541 2,003,246 34,471 95,471 1,708,707 306,145 2,014,852 Total Total Paid, Total Paid, Verified & Paid, Verified & Analyzed Verified & Total Analyzed Nonpaid Analyzed Analyzed Nonpaid Digital Nonpaid Nonpaid Print Issue Circulation Print 10,000 8,000 8,000 8,000 10,000 8,000 8,000 8,000 1,805,813 1,779,181 1,751,544 1,710,705 1,716,707 236,353 232,517 257,653 300,541 306,145 2,042,166 2,011,698 2,009,197 2,011,246 2,022,852 AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS None 5. TREND ANALYSIS 2010 Subscriptions: Paid Verified Total Paid & Verified Subscriptions Single Copy Sales Total Paid & Verified Circulation Year Over Year Percent of Change Total Analyzed Nonpaid Circ. Year Over Year Percent of Change Total Paid, Verified & Analyzed Nonpaid Circ. Year Over Year Percent of Change Avg. Annualized Subscription Price % 2011 % 2012 % 2013 % 2014 % 2,149,321 84.7 2,172,020 86.2 2,138,840 84.5 1,788,144 88.7 1,780,457 87.8 125,127 4.9 125,054 5.0 211,381 8.4 85,775 4.3 144,205 7.1 2,274,448 89.6 2,297,074 91.2 2,350,221 92.9 1,873,919 93.0 1,924,662 94.9 264,783 10.4 221,805 8.8 179,850 7.1 137,687 6.8 101,997 5.1 2,539,231 100.0 2,518,879 100.0 2,530,071 100.0 2,011,606 99.8 2,026,659 100.0 0.5 -0.8 0.4 -20.5 0.7 N/A N/A N/A 3,400 0.2 1,000 0.0 -70.6 2,539,231 100.0 2,518,879 100.0 2,530,071 100.0 2,015,006 100.0 2,027,659 100.0 0.5 -0.8 0.4 -20.4 0.6 $16.39 $19.30 $17.03 $18.64 $19.70 Page 2 of 6 • 04-0632-5 Alliance for Audited Media 2016 6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Print Average for Period PAID SUBSCRIPTIONS Individual Subscriptions* Combination Subscriptions* Award Point* Partnership: Deductible* Sponsored Sales TOTAL PAID SUBSCRIPTIONS 15,076 140,736 1,538,464 VERIFIED SUBSCRIPTIONS Public Place (See Par. 6A) Individual Use (See Par. 6B) TOTAL VERIFIED SUBSCRIPTIONS TOTAL PAID & VERIFIED SUBSCRIPTIONS Digital Issue Average for Period 1,373,337 11 9,304 191,971 % of Circulation Total 1,565,308 11 9,304 77.5 0.0 0.5 39,961 231,932 15,076 180,697 1,770,396 0.8 8.9 87.7 125,000 20,326 145,326 1,683,790 231,932 125,000 20,326 145,326 1,915,722 6.2 1.0 7.2 94.9 SINGLE COPY SALES Single Issue Sales TOTAL SINGLE COPY SALES TOTAL PAID & VERIFIED CIRCULATION 62,200 62,200 1,745,990 34,709 34,709 266,641 96,909 96,909 2,012,631 4.8 4.8 99.7 ANALYZED NONPAID Nonpaid Bulk TOTAL ANALYZED NONPAID TOTAL PAID, VERIFIED & ANALYZED NONPAID 6,800 6,800 1,752,790 266,641 6,800 6,800 2,019,431 0.3 0.3 100.0 *Included in Average Price calculation. 6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas: Verified Subscription: Public Place Automotive Outlets Personal Care Salons Fitness/ Recreational Facilities Government/ Civil Services Business/ Professional Services Public Place Other Total Public Place Copies 62,973 37,455 9,658 9,461 2,989 2,464 125,000 6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals: Verified Subscription: Individually Requested Individual Use 20,326 Total Individual Use Individual Use Other Copies 20,326 Page 3 of 6 • 04-0632-5 Alliance for Audited Media 2016 7. GEOGRAPHIC DATA for the February 2015 issue Total paid & verified circulation of this issue was 1.1% greater than the total average paid & verified circulation. Analyzed nonpaid circulation was not served this issue, therefore no analyzed nonpaid figures are shown. VERIFIED SUBSCRIPTIONS PAID SUBSCRIPTIONS STATE Alabama Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming TOTAL 48 CONTER-MINOUS STATES Alaska Hawaii TOTAL ALASKA & HAWAII U.S. Unclassified Print 25,236 28,357 13,992 162,455 25,186 19,563 5,604 3,135 99,761 44,940 6,838 66,249 35,177 16,398 12,107 21,652 20,430 6,425 32,135 31,962 64,156 29,916 13,462 31,588 5,819 10,400 15,526 6,562 41,867 10,267 90,553 51,460 5,428 78,321 18,417 15,503 73,499 5,913 23,349 5,020 30,067 110,676 12,860 3,200 44,452 26,953 9,354 30,983 3,781 1,546,954 3,946 6,027 9,973 TOTAL UNITED STATES Poss. & Other Areas U.S. & POSS., etc. Canada International Other Unclassified Military or Civilian Personnel Overseas 1,556,927 1,793 1,558,720 5,686 87 GRAND TOTAL 1,565,488 995 Digital Issue 3,228 3,627 1,790 20,709 3,221 2,501 716 401 12,761 5,749 874 8,475 4,500 2,097 1,548 2,770 3,113 821 4,110 4,088 8,206 3,826 1,722 4,040 744 1,330 1,986 839 5,355 1,313 11,583 6,582 694 10,019 2,355 1,983 9,402 756 2,987 642 3,846 14,157 1,644 409 5,686 3,447 1,197 3,963 483 Total Paid Subscriptions Total Total Paid & Verified Verified Subscrip- Subscriptions tions Print 28,464 31,984 15,782 183,164 28,407 22,064 6,320 3,536 112,522 50,689 7,712 74,724 39,677 18,495 13,655 24,422 23,543 7,246 36,245 36,050 72,362 33,742 15,184 35,628 6,563 11,730 17,512 7,401 47,222 11,580 102,136 58,042 6,122 88,340 20,772 17,486 82,901 6,669 26,336 5,662 33,913 124,833 14,504 3,609 50,138 30,400 10,551 34,946 4,264 2,488 2,187 1,504 15,010 2,164 2,041 496 203 7,849 4,392 694 5,758 3,213 1,832 1,497 2,074 2,218 909 2,671 3,191 4,719 2,894 1,373 2,975 706 1,086 917 818 4,330 1,031 8,134 4,989 496 6,367 1,917 1,737 7,427 527 2,294 492 2,948 11,852 1,104 486 3,506 2,585 1,099 3,499 386 198,295 1,745,249 145,085 504 771 4,450 6,798 1,275 11,248 129 199,570 1,756,497 230 2,023 199,800 1,758,520 294 5,980 13 100 145,214 23 145,237 74 1 147 51 78 1,142 13 200,254 1,765,742 145,325 2,488 2,187 1,504 15,010 2,164 2,041 496 203 7,849 4,392 694 5,758 3,213 1,832 1,497 2,074 2,218 909 2,671 3,191 4,719 2,894 1,373 2,975 706 1,086 917 818 4,330 1,031 8,134 4,989 496 6,367 1,917 1,737 7,427 527 2,294 492 2,948 11,852 1,104 486 3,506 2,585 1,099 3,499 386 Print Total Single Copy Sales Digital Issue 30,952 34,171 17,286 198,174 30,571 24,105 6,816 3,739 120,371 55,081 8,406 80,482 42,890 20,327 15,152 26,496 25,761 8,155 38,916 39,241 77,081 36,636 16,557 38,603 7,269 12,816 18,429 8,219 51,552 12,611 110,270 63,031 6,618 94,707 22,689 19,223 90,328 7,196 28,630 6,154 36,861 136,685 15,608 4,095 53,644 32,985 11,650 38,445 4,650 791 1,914 373 7,654 1,781 858 498 191 4,881 2,322 307 3,200 1,227 600 562 873 911 443 1,729 2,166 2,051 1,439 397 1,283 543 244 1,152 71 2,314 592 6,532 3,632 336 2,626 826 875 4,411 260 1,415 191 1,435 5,623 587 160 2,600 1,734 456 1,281 205 582 654 323 3,748 581 451 129 72 2,300 1,036 158 1,528 811 378 279 499 471 148 741 737 1,479 690 310 728 134 240 358 151 965 237 2,088 1,187 125 1,806 425 357 1,695 136 538 116 693 2,552 297 74 1,025 622 216 714 87 145,085 1,890,334 78,552 35,671 386 223 91 139 51 78 4,501 6,876 129 11,377 609 230 145,214 1,901,711 23 2,046 145,237 1,903,757 74 6,054 1 101 79,161 137 79,298 12,725 1,177 35,901 41 35,942 132 2 13 ANALYZED NONPAID SINGLE COPY SALES 1,155 1,800 23 145,325 1,911,067 95,000 36,099 1,373 2,568 696 11,402 2,362 1,309 627 263 7,181 3,358 465 4,728 2,038 978 841 1,372 1,382 591 2,470 2,903 3,530 2,129 707 2,011 677 484 1,510 222 3,279 829 8,620 4,819 461 4,432 1,251 1,232 6,106 396 1,953 307 2,128 8,175 884 234 3,625 2,356 672 1,995 292 Total Total Paid & Paid & Verified Total Verified Circulation Paid & Circulation Digital Verified Print Issue Circulation 28,515 32,458 15,869 185,119 29,131 22,462 6,598 3,529 112,491 51,654 7,839 75,207 39,617 18,830 14,166 24,599 23,559 7,777 36,535 37,319 70,926 34,249 15,232 35,846 7,068 11,730 17,595 7,451 48,511 11,890 105,219 60,081 6,260 87,314 21,160 18,115 85,337 6,700 27,058 5,703 34,450 128,151 14,551 3,846 50,558 31,272 10,909 35,763 4,372 114,223 1,770,591 477 362 4,383 6,328 839 10,711 115,062 1,781,302 178 1,953 115,240 1,783,255 12,857 18,485 1,179 1,265 1,823 2,808 131,099 1,805,813 Page 4 of 6 • 04-0632-5 Alliance for Audited Media 3,810 4,281 2,113 24,457 3,802 2,952 845 473 15,061 6,785 1,032 10,003 5,311 2,475 1,827 3,269 3,584 969 4,851 4,825 9,685 4,516 2,032 4,768 878 1,570 2,344 990 6,320 1,550 13,671 7,769 819 11,825 2,780 2,340 11,097 892 3,525 758 4,539 16,709 1,941 483 6,711 4,069 1,413 4,677 570 Print Total Total Paid, Total Paid, Verified & Paid, Verified & Analyzed Verified & Analyzed Nonpaid Analyzed Nonpaid Digital Nonpaid Print Issue Circulation 32,325 36,739 17,982 209,576 32,933 25,414 7,443 4,002 127,552 58,439 8,871 85,210 44,928 21,305 15,993 27,868 27,143 8,746 41,386 42,144 80,611 38,765 17,264 40,614 7,946 13,300 19,939 8,441 54,831 13,440 118,890 67,850 7,079 99,139 23,940 20,455 96,434 7,592 30,583 6,461 38,989 144,860 16,492 4,329 57,269 35,341 12,322 40,440 4,942 28,515 32,458 15,869 185,119 29,131 22,462 6,598 3,529 112,491 51,654 7,839 75,207 39,617 18,830 14,166 24,599 23,559 7,777 36,535 37,319 70,926 34,249 15,232 35,846 7,068 11,730 17,595 7,451 48,511 11,890 105,219 60,081 6,260 87,314 21,160 18,115 85,337 6,700 27,058 5,703 34,450 128,151 14,551 3,846 50,558 31,272 10,909 35,763 4,372 233,966 2,004,557 1,770,591 595 910 4,978 7,238 1,505 12,216 10,711 235,471 2,016,773 271 2,224 235,742 2,018,997 426 18,911 15 1,280 1,781,302 1,953 1,783,255 18,485 1,265 170 4,383 6,328 2,978 2,808 236,353 2,042,166 1,805,813 3,810 4,281 2,113 24,457 3,802 2,952 845 473 15,061 6,785 1,032 10,003 5,311 2,475 1,827 3,269 3,584 969 4,851 4,825 9,685 4,516 2,032 4,768 878 1,570 2,344 990 6,320 1,550 13,671 7,769 819 11,825 2,780 2,340 11,097 892 3,525 758 4,539 16,709 1,941 483 6,711 4,069 1,413 4,677 570 32,325 36,739 17,982 209,576 32,933 25,414 7,443 4,002 127,552 58,439 8,871 85,210 44,928 21,305 15,993 27,868 27,143 8,746 41,386 42,144 80,611 38,765 17,264 40,614 7,946 13,300 19,939 8,441 54,831 13,440 118,890 67,850 7,079 99,139 23,940 20,455 96,434 7,592 30,583 6,461 38,989 144,860 16,492 4,329 57,269 35,341 12,322 40,440 4,942 233,966 2,004,557 595 910 4,978 7,238 1,505 12,216 235,471 2,016,773 271 2,224 235,742 2,018,997 426 18,911 15 1,280 170 2,978 236,353 2,042,166 2016 8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015 A. DURATION (a) One to six months (1 to 5 issues) ............................. (b) Seven to eleven months (6 to 9 issues) .................... (c) Twelve months (10 issues) ........................................ (d) Thirteen to twenty-four months.................................. (e) Twenty-five months and more ................................... 15,654 126 629,652 116,586 26,196 % 2.0 0.0 79.9 14.8 3.3 Total Subscriptions Sold in Period ............................. 788,214 100.0 B. USE OF PREMIUMS (a) Ordered without premium .......................................... (b) Ordered with material reprinted from branded editorial material.................................................... (c) Ordered with other premiums, See Par. 9 ................. Total Subscriptions Sold in Period ............................. 9. 788,056 100.0 C.CHANNELS (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ (d) Subscriptions as part of membership in an organization ....................................................................... Total Subscriptions Sold in Period ............................ None 158 0.0 788,214 100.0 % 788,155 100.0 59 0.0 None None 788,214 100.0 EXPLANATORY (a) Suggested Retail Prices: Subscriptions: U.S., 2 yrs. $49.94. Canada, 1 yr. $34.97. International, 1 yr. $54.97. (b) Average nonanalyzed nonpaid circulation for the 6 month period: 23,535 copies per issue. (c) Post expiration copies: Average number of copies served on subscriptions not more than three months after expiration was 186,857 or 10.6% of average paid subscription circulation. (d) DESCRIPTION OF DIGITAL - Digital Issues are published in several popular formats which are identical to the print product in format and advertising content. These Digital Issues are available at www.zinio.com, www.barnesandnoble.com/NOOK and www.amazon.com. In addition, an enhanced digital issue is published in an interactive format for electronic tablet devices. It contains all of the editorial material in the print edition, plus additional editorial features. It is available at www.apple.com/itunes. (e) Award Point Subscription Sales: The average of 9,304 copies per issue, shown in Par. 6 and included in Par. 1, represents copies served to subscribers in exchange for the redemption of Airline Frequent Flyer Miles or for the redemption of other award points. These subscriptions were sold at 10 issues for $10.00 to $12.00 in exchange for the redemption of 400 to 1,000 points at the rate of 1¢ to 3¢ per point. (g) Sponsored Subscription Sales: The average of 180,697 copies per issue (140,736 Print copies; 39,961 Digital Issue copies), shown in Par. 6 and included in Par. 1, represents copies purchased by various business concerns in quantities of 11 or more. The copies were individually addressed and mailed by the publisher to designated recipients. (h) Nonpaid Bulk, averaging 6,800 copies per issue, shown in Par. 6 and included in Par. 1, represents copies available for pickup at designated locations. (i) Use of Premiums: “Maxim’s Best Bar Jokes,” with no advertised or stated value, was offered with some subscriptions sold at suggested retail prices. (j) An average of 20,323 copies are included in Verified Individually Requested that were served to subscribers that ordered the magazine for which payment was not received. (k) Pursuant to a review by the AAM Board of Directors, copies distributed through the Next Issue Media Unlimited program are reported as paid single copy sales based on consumer payment for the program and consumer's request for this specific magazine. Included in Digital Issue single copy sales is an average of 33,050 copies per issue from this program. (f) Partnership Subscription Sales (Deductible): The average of 15,076 copies per issue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnership relationship wherein this publication was bundled with the purchase of a product or service. Purchasers were advised that between $8.00 and $18.00 of the sales price was allocated to this publication for a one year subscription. The purchaser was able to deduct the amount of the magazine subscriptions. The deduction was processed as a rebate. Page 5 of 6 • 04-0632-5 Alliance for Audited Media 2016 10. VARIANCE Latest released Audit Report for 12 months ended June 30, 2014; Variation from Publisher’s Statements Rate Base Audit Report Audit Period (Paid & (Paid & Ended Verified) Verified) 06-30-14 None Claimed 2,022,697 06-30-13 2,000,000 2,268,464 06-30-12 2,500,000 2,509,581 06-30-11 2,500,000 2,509,221 06-30-10 2,500,000 2,522,754 Publisher’s Statements (Paid & Verified) 2,022,697 2,272,950 2,513,074 2,529,504 2,531,813 Audit Period Ended 06-30-14 Publisher’s Statements (Combined) 2,026,097 Rate Base (Combined) 2,000,000 Audit Report (Combined) 2,026,097 Difference (Paid & Verified) Percentage of Difference (Paid & Verified) 18,464 -3,493 -20,283 -9,059 0.8 -0.1 -0.8 -0.4 Difference (Combined) Percentage of Difference (Combined) Rate Base Audit Report (Analyzed (Analyzed Nonpaid) Nonpaid) None Claimed 3,400 Publisher’s Statements (Analyzed Nonpaid) 3,400 Difference (Analyzed Nonpaid) Percentage of Difference (Analyzed Nonpaid) We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for Audited Media’s Bylaws and Rules. Parent Company: Maxim Inc. MAXIM, published by Maxim Inc. • 415 Madison Avenue • New York, NY 10017 KEVIN MARTINEZ Publisher P: 212.372.8651 • URL: www.maxim.com CHARLES MAST Head of Circulation Established: 1997 Page 6 of 6 • 04-0632-5 Alliance for Audited Media Copyright © 2015 All rights reserved. AAM Member since: 1998 2016 DEMOGRAPHICS T O TA L A U D I E N C E MAXIM Total Audience 7,025,000 Median Age 34.9 Median HHI $90,000* Men 80% Women 20% Married 40% Single 60% Any College+ 64% Employed 75% Professional/Managerial 20% Own Home 55% SOURCE: 2015 GfK MRI Doublebase (Print and Digital). *Blended HHI derived from projection based on circulation analysis by DJG Marketing. 2016 PSYCHOGRAPHICS CAREER CLIMBERS Index: 268 Rank #1 STYLE-SAVVY Index: 289 Rank #1 CULTURATI Index: 303 Rank #1 EARLY ADOPTER Index: 266 Rank #2 WORLDLY EXPLORERS Index: 264 Rank #1 SOURCE: 2015 GfK MRI Doublebase, Millennial Men (MAXIM vs. 10-book competitive set) 2016 MAXIM.COM IS ON FIRE MAXIM.com speaks to those millennial men who boldly and unapologetically choose to be manly, providing the content they want to pursue their ambitions and passions. “The MAXIM guy is quietly ambitious. He likes cars, beautiful women, entertainment, sports. He’s not style obsessive, but he’s style curious. Can a grooming tip or a new look really help him raise his game? He’s listening.” – Aaron Gell, Executive Director, Digital AGE 6.2 MM+ 81% $95,522 43.3 MONTHLY UNIQUES ON FIRE! • Uniques up 201% (November 2015 YOY) • Consistent monthly growth • Not just Women—growth across all channels (e.g., MAXIM Man +57%, Entertainment +11%) • Mobile users up 113% THE BEST OF MILLENNIAL MEN • 53% of our audience • Growing in A25-44 SOCIAL DRIVES GROWTH • 60% of site traffic • Facebook: engagement rate +50%, reach +50% • Instagram and Twitter followers have both increased by 200K in the past year SOURCES: 18+ comScore September 2015* and GA September 2015 MOBILE TRAFFIC INCOME MEDIAN MAXIM’S SOCIAL FOOTPRINT 2.6MM FANS 406K FOLLOWERS 437K FOLLOWERS 2016 BY THE NUMBERS PRINT Total Audience 5,973,000 Readers Per Copy 3.83 Ratebase (Effective 1/16) 900,000 Subscription/Single Copy 91% / 9% Verified 7% Total Digital Replica 266,641 Median HHI $85,000* Median Age 35 DIGITAL Unique Visitors 6 MM+ Median HHI $95,522 Median Age 43.3 Traffic from Mobile 81% SOURCES: Print - AAM, Jun 2015 Statement. GFK MRI Doublebase ‘15. Digital—GA and comScore November 2015. *Proprietary projection based on circulation analysis from DJG Marketing. 2016 AN UNTAPPED AUDIENCE MAXIM.COM DUPLICATION 1.9% 2.8% Thrillist 3.2% GQ 3.5% 8.2% 12.5% 30.7% SOURCE: comScore November 2015 Men’s Health Complex Esquire Vice ESPN 2016 DIGITAL EDITORIAL CALENDAR JANUARY FEBRUARY The Year Ahead - Predictions Resolutions - Personal Tracking / Quantified Self Fitness What the Hell to Eat Super Bowl Valentines’s Day Gift Guide Dating Guide Awards Shows Winter Spirits Fashion NCAA Oscars Spring Break Spring Travel Spring Cocktails APRIL MAY JUNE Personal Finance Taxes Easter NBA MAXIM Hot 100 Voting Major League Baseball Opening Day Mother’s Day Memorial Day - Honor and Sacrifice Pushing Your Limits - Fitness Special Hit the Beach Summer Music Festivals Kentucky Derby 100th Anniversary Indy 500 Adventure Travel Summer Cocktails Love and Sex Father’s Day NBA Finals NHL Finals JULY AUGUST SEPTEMBER Summer Cook-Outs Fourth of July Road Trips Miami Swim Week Back to School Crib Guide - Interior Design Tennis - U.S. Open Summer Olympics Back to School Fall Fashion - Dress for Success NFL Fall Entertainment MARCH OCTOBER NOVEMBER DECEMBER Halloween Nightlife Election Career Special MLB World Series Thanksgiving Gift Guide Gaming and Technology The Year End Movember Travel New Year’s Winter Sports As of 11.23.15. Editorial calendar subject to change 2016 2016 RATE CARD RATEBASE: 900,000 FOUR COLOR RATES OPEN 3X 6X 9X 12X Full $103,027 $99,941 $96,849 $93,757 $90,664 One-half $61,819 $59,962 $58,109 $56,256 $54,401 One-third $41,211 $39,977 $38,739 $37,504 $36,266 OPEN 3X 6X 9X 12X Full $92,730 $89,946 $87,156 $84,379 $81,595 One-half $55,634 $53,968 $52,295 $50,629 $48,957 One-third $37,090 $35,980 $34,864 $33,752 $32,638 OPEN 3X 6X 9X 12X 2nd Cover $123,632 $119,927 $116,217 $112,509 $108,793 3rd Cover $113,331 $109,936 $106,533 $103,135 $99,730 4th Cover $128,785 $124,926 $121,060 $117,197 $113,331 BLACK AND WHITE RATES COVER RATES Rates are gross and commissionable. Payment due net 30 days from invoice date. First time advertisers, without a recognized agency, are to pay in advance or qualify for credit approval. 1.5% monthly finance charge on overdue amounts. *Rate base is guaranteed on a six month average. FOR PARTNERSHIP OPPORTUNITIES Contact your MAXIM sales representative or call 212.302.2626 2016 PRODUCTION SCHEDULE ON SALE SCENT STRIP CLOSE COVER SPACE CLOSE COVER MATERIALS DUE AD SPACE CLOSE MATERIALS DUE FEBRUARY 1/26 8/3 11/9 12/7 12/8 12/10 MARCH 3/1 9/1 12/14 1/8 1/12 1/14 APRIL 4/5 10/1 1/18 2/12 2/16 2/18 MAY 5/3 11/2 2/17 3/11 3/15 3/17 JUNE/JULY 6/14 12/1 3/28 4/22 4/26 4/28 AUGUST 7/19 2/1 5/2 5/27 5/31 6/2 SEPTEMBER 8/23 3/1 6/7 7/1 7/5 7/7 OCTOBER 9/27 4/1 7/11 8/5 8/9 8/11 NOVEMBER 10/25 5/2 8/8 9/2 9/6 9/8 DECEMBER/ JANUARY 11/29 6/1 9/13 10/7 10/11 10/13 ISSUE FOR PARTNERSHIP OPPORTUNITIES Contact your MAXIM sales representative or call 212.302.2626 All dates subject to change. As of 12/4/15. 2016 AD SIZES PRINT EDITION MAGAZINE TRIM SIZE 9" x 10.875" –Keep live matter 0.25˝ from final trim. –0.125˝ bleed over trim on all sides. BINDING METHOD Perfect Bound PRINTING PROCESS Web Offset SIZE TRIM BLEED NON-BLEED Spread 18 x 10.875 18.25 x 11.125 17.5 x 10.375 Full Page (includes covers) 9 x 10.875 9.25 x 11.125 8.5 x 10.375 ½ Page Vertical 4.25 x 10.875 4.5 x 11.125 4 x 10.375 ½ Page Spread 18 x 5.1875 18.25 x 5.4375 17.5 x 4.9375 ½ Page Horizontal 9 x 5.1875 9.25 x 5.4375 8.5 x 4.9375 ⅓ Page Vertical 2.75 x 10.875 3 x 11.125 2.5 x 10.375 ⅓ Page Spread 18 x 3.375 18.25 x 3.625 17.5 x 3.125 ¼ Page Square 4.25 x 5.1875 4.5 x 5.4375 4 x 4.1875 PRODUCTION QUESTIONS Gustavo Gonzalez Director of Production & Manufacturing GGonzalez@maxim.com 212.372.8648 Continued >> 2016 AD SIZES DIGITAL EDITIONS DIGITAL SPECIFICATIONS iPad Retina pixel dimensions 1350 x 1632 iPhone 4 pixel dimensions 640 x 960 iPhone 5 pixel dimensions 640 x 1136 iPhone 6 pixel dimensions 750 x 1334 COST FOR SUPPLIED ENHANCED ADS $5,000 DISTRIBUTION PLATFORMS Zinio, iTunes, Nook, Kindle, Google Play Straight from Print (SFP) ads Non-interactive ads are resized for the tablet devices directly from the supplied print ads (PDF X1a). They are automatically centered and proportionately scaled to best fit the device in portrait orientation. Designed for Tablet (DFT) ads Non-interactive ads designed to fit the iOS and Android devices in portrait-orientation. Enhanced for Tablet (EFT) ads Interactive ads that are designed to fit the iOS and Android devices in portrait-orientation. Multiple URL’s may be activated. Digital-Only ads Digital-Only ads are ads that run on the tablet but do not appear in the print version of the issue. Digital-Only ads may be static (no functionality) or enhanced. All national full-page-and greater ads that have not opted-out by Order Close Date will be included on the iOS and Android editions as a Straight from Print (SFP) ad unless the advertiser’s intention to run Designed for Tablet (DFT) ad or Enhanced for Tablet (EFT) ad is communicated to MAXIM Inc. prior to ad close date. You may not opt out of one device and run on another. If you opt out, you are opting out of all devices. (iOS and Android) All ads run portrait only. Ads converted to DFT must be consistent with print and have the same brand, product messaging, and image content in the creative. A spread ad can be re-designed to a single cell. If spreads are not re-designed for a single cell, user will see LHP first and swipe to reveal RHP. Coupon/Copy Split/Fractional Ads Straight for Print (SFP) coupon ads must be re-supplied with coupon removed. It should be supplied as a Designed for Tablet (DFT) ad. The new file must be uploaded to the AdShuttle portal - www. AdShuttle.com. Copy split ads are not available. One ad should be chosen to run in all markets/editions. Fractional ads cannot be accommodated. Please submit a full page version of your ad if you would like to be included in the Tablet editions. Scent Strips/Supplied Inserts Scent strips and supplied insert units are entitled to participate in the PDF replica edition as well as all digital editions. It is recommended to submit a 300 DPI PDF-x/1a of the finalized creative via AdShuttle to ensure the highest quality possible on various platforms and devices. If a PDF is not received by the specified due date, MAXIM Inc. will scan directly from the printed materials to appear in our PDF edition. Makeup/Positioning Final ad placement is subject to editorial approval. No competitive separation guarantees. Editorial sensitivities will not need considerations since there are no ad/edit adjacencies. File/Creative Submission Resize creative and upload one or two JPG, PDF or PNG files at 300 DPI, RGB. See full specs for devices above. FOR PRODUCTION QUESTIONS Contact Gustavo Gonzalez, Director of Production & Manufacturing, at GGonzalez@maxim.com or call 212.372.8648 2016 MECHANICALS & DELIVERY AD SHUTTLE INFO Please upload your PDF x-1a (preferred) to www.adshuttle.com First time users must register before uploading materials. Please do not stuff or zip files. Files on disc are not accepted. SPECIFICATIONS Build page to trim and extend bleed 1/8" beyond page edge. Keep live matter 1/4" from final trim. All elements to be placed at 100% with no rotation or cropping. Pantone colors must be in CMYK mode Color builds should not contain any color less than 5%. Reproduction of tints built from less than 5% is not guaranteed. All images must be 300 dpi; 133 line screen. Maximum ink density: 300% TYPE REPRODUCTION Type should never be less than 6 point boldface. Fine and/or serif type should be used at a minimum. Reverse type: When lettering reverses out of CMYK, the type should not be less than .007" (the thickness of a 1/2 point rule) at the thinnest part of a character. The dominant color should be used for the shape of the letter and subordinate colors spread slightly to minimize registration issues. FONTS Font information should include manufacturer, font name, and version. Do not apply style attributes to font (bold, italic). Instead, use a different version of the font (e.g. Helvetica Bold). COLOR CALIBRATION Include 5%, 25%, 50%, 95% and 100% Cyan, Yellow, Magenta, and Black control patches. PROOFS One (1) proof must accompany each ad. See www.swop.org for more information Accepted types of proofs are: Kodak Approval, Iris, or DuPont Waterproof All proofs must have color bars. SWOP standards, GATF/SWOP approved scales, targets, and control patches. PRODUCTION QUESTIONS Gustavo Gonzalez Director of Production & Manufacturing GGonzalez@maxim.com 212.372.8648 SEND PROOFS TO MAXIM Inc. 415 Madison Avenue New York, NY 10017 Attn: Gustavo Gonzalez UPLOAD PORTAL www.adshuttle.com First-time users must register before uploading materials 2016 INSERT REQUIREMENTS GENERAL Publication Trim: 9" x 10.875" Binding Method: Perfect Jog Direction: Foot Trim Allowance: .125" from face, gutter, head & foot BIND IN CARDS Minimum Size: 6" x 4" Maximum Size: Publication trim size plus trim allowance Minimum Stock Weight: 75# hi bulk SCENTSTRIPS Maximum Width: 8.25" x 11.125"(includes 1.5" flap) delivers at 9.75" x 11.125" SIGNATURES Minimum Pages: 2 Maximum Pages: 32 2 pp 70# text minimum 4 pp 60# text minimum 6 pp and up 50# text minimum PACKING AND SHIPPING Inserts must be supplied without curl, tears and skidded with a minimum of cross-stacking. Skids and pallets should be made to the following specifications: Pallet Size: 40" x 48" Pallet Height: 45" (including the pallet) Pallet Top (if used): 40" x 48" Maximum Weight per pallet: 1,800 lbs. 1) All materials must be accompanied by a detailed packing list and Bill of Lading (“BOL”). 2) Each skid and/or carton should be clearly marked on all four sides with the following information: a) Counts per lift/carton b) Total counts per skid c) Total number of pieces (forms) for roll stock and/or fanfold d) Description of piece (key code, unique identifier) e) Title and issue or a Quad/Graphics job number. (please contact MAXIM Production)* If the Quad/Graphics job number is not available, the BOL must include the title and issue of the product being delivered. 3) All skids must be secured, wrapped and banded with plastic banding, not metal. Scheduled Delivery Appointments In order to avoid delays, deliveries MUST be scheduled at least 24 hours in advance with Quad/Graphics’ Inventory Department. As a carrier, you should call to make an appointment at which time you’ll be provided with an appointment number. This appointment number must appear on the BOL. If you do not have an appointment, delivery will not be refused, but will be delayed until the receiving schedule permits an unscheduled delivery. When calling please specify “Insert Receiving.” 414.566.2100: 7 a.m. - 6 p.m. SHIPPING ADDRESS Bob Lang Quad Graphics N11896 Hwy 175 Lomira, WI 53048-2718 920.269.5244 PRODUCTION QUESTIONS Gustavo Gonzalez, Director of Production & Manufacturing GGonzalez@maxim.com 212.372.8648 2016 DIGITAL AD SIZES DISPLAY UNIT DIMENSIONS EXPANSION INITIAL LOAD SIZE Billboard Leaderboard Super Leaderboard / Pushdown Medium Rectangle Half Page Mobile Banner Slideshow Hero 970x250 728x90 970x66 / 970x90 300x250 300x600 320x50 600x500 728x315 970x415 600x250 600x600 320x480 60 KB 40 KB 60 KB 40 KB 60 KB 40 KB 60 KB • • • • All audio and expanding units must be user initiated. Polite Load Size is 110 KB User Initiated Load Size is 2.2 MB Accepted display formats are .gif/.jpg/.swf/.png/.html OUT OF PAGE UNITS UNIT DIMENSIONS MAX FILE SIZE FRAME RATE MAX LENGTH AUDIO Video Interstitial 640x480 or higher (4:3 and 16:9 aspect ratio) 4MB Min 23.97, Max 30 15 Seconds User initiated Unit Dimensions Initial Load Size Desktop Interstitial Mobile Interstitial Tablet Interstitial 640x480 300x250 768x1024, 1024x768 100 KB 100 KB 100 KB • • • Must be 3rd party built and served. Close button must be visible at all times Must timeout after 15 seconds VIDEO UNIT DIMENSIONS MAX FILE SIZE FRAME RATE MAX LENGTH AUDIO Video 640x480 or higher (4:3 and 16:9 aspect ratio) 100MB Min 23.97, Max 30 15 Seconds Auto. Audio: 128kbps / 44khz • • We accept up to VAST 3.0, VPAID, .mov, .mp4 and .flv. An optional display companion banner may be included. Please follow the guidelines for the Medium Rectangle for this unit. SKIN UNIT DIMENSIONS FILE SIZE ACCEPTED FORMATS Skin 1720x1500 100 KB gif/.jpg/.png • • All skins must be site served, impressions and click trackers are accepted. Please see the style guide for additional information on dimensions. NEWSLETTER • • Our newsletters run a static leaderboard creative, please follow the guidelines for that unit. We do accept third party impression and click tags, but cannot serve flash creative. Continued >> 2016 E-BLAST REQUIREMENTS E-BLAST Each E-Blast submissions must contain the following: – Subject Line: Up to 70 characters – Test List: emails of internal individuals to receive the E-Blast tests. – Seed List: emails of internal individuals to receive the final E-Blast – Geo-Targeting: Any geo-targeting requirements – Restrictions: Any restrictions i.e. 18+ 21+ – Can Spam Suppression Waiver (see next page) or – Suppression file: .txt, .csv, or Excel file of email addresses that have opted-out of email communications from the advertiser. – Client may supply either a compliant HTML file or a static image. – Clickthrough URL. We do accept third party impression and click tags HTML File Requirements – E-blast may only contain HTML, text, JPG or GIF images. – Table-based HTML layouts must be centered 650 pixels wide. – Each HTML file shall also contain fully qualified web links with PDF, Word Document or other non-traditional “web page” links clearly identified. – All file CSS must also be “inline” with no embedded styles sheets, external linked style sheets, CSS for positioning, or CSS layers. Use of the background image attribute is additionally not permitted. – File Size: 90kb maximum file size including all images and the HTML file Static Images E-Blasts Requirements – Static images E-Blast ads may be .jpg, .gif, .png, or .psd file types. – Maximum width 650 pixels. Maximum height is flexible. – File size should not exceed 65kb. Text Version (optional) A separate text version can be provided for users who choose to only accept plain text emails. Approvals MAXIM will route a proof back to you via email for comments/approval. – For more information, contact your MAXIM sales representative or call 212.302.2626 – Please note that specific deployment dates cannot be promised. The blast will deploy 3-5 days from final approval. – E-Blast deployment date is determined by client. MAXIM DIGITAL ADVERTISING GUIDELINES • • • Clickthroughs must open in a new browser window or tab. All Flash must be version 10.1 or lower and a backup static ad must be provided for display to users who do not accept Flash. MAXIM accepts all major third party impressions and click trackers as well as third party creative vendors. Please reach out to adops@maxim.com to verify your vendor is approved. Creative Deadlines • All Standard Display creative must be submitted at least three business days prior to the start of the campaign. • All Rich Media must be submitted at least five business days prior to the start of the campaign. • All Custom Units must be submitted at least ten business days prior to the start of the campaign. • E-Blast creative must be submitted at least seven business days prior to the start of the campaign. All creative should be sent to adops@maxim.com. Launch date and campaign goals are not guaranteed for late submissions Continued >> 2016 ADVERTISER SUPPRESSION E-BLAST FILE WAIVER Order # (MAXIM to fill out): Recent CAN-SPAM Act regulations require as “Advertiser”) to provide accurate and current Suppression Files to MAXIM. (hereby known A suppression file (“Suppression File”) contains a list of e-mail addresses of prior recipients of e-mails who have opted-out from receiving any future e-mail messages from an e-mail sender. Before e-mailing, MAXIM will purge individual e-mail addresses from its distribution list by applying Advertiser’s Suppression File. This will occur on a one-time basis; each new e-mail campaign requires Advertiser to provide its then current Suppression File, as MAXIM will not retain this data. Please supply all suppression files 72 hours in advance of the e-mail list rental delivery date. If advertiser is unable to provide a suppression file please read the below indemnification form and sign and e-mail it to adops@maxim.com. No E-Blast can go out without either a Suppression File or a signed indemnification form. INDEMNIFICATION FORM Advertiser shall, at its own expense, indemnify, release, defend, and hold harmless MAXIM Inc. (“MAXIM”) and its affiliates, subsidiaries, parents, partners, successors, assigns, and each of their respective managers, members, officers, directors, agents, and employees (collectively referred to as the “MAXIM Indemnified Parties”) against any and all claims, causes of action, losses, liability, damages, costs, or expenses (including, but not limited to, attorneys’ fees) brought by any third party and which arise out of, are connected with, or which result from: a) MAXIM’s distribution of promotional e-mails containing content provided by Advertiser; and b) Advertiser’s failure to supply MAXIM with a Suppression File, or any inaccuracies or incompleteness thereof. Print Name: Authorized Signature: Date: Title: Company: 2016 CONTACTS SALES OFFICES Please contact the Maxim representative below in your area. NEW YORK Jennifer Diel Wines/Spirits/ Non-endemic Account Manager 212-372-3813 jdiel@maxim.com WEST COAST/ BEVERLY HILLS Lisa Marie Costa West Coast Director O 949.515.2987 C 949.244.4760 lcosta@maxim.com Pauline L’Herbette Fashion Account Manager 212-372-3813 plherbette@maxim.com SOUTHEAST Jim Young Southeast Sales Director 770.592.9801 jim@relevantmedia.info Berry Morse Watch/Jewelry/ Men’s Grooming Account Manager 212-372-3871 bmorse@maxim.com Grace Gomez Brea Marketing & Events Director 212-372-3805 gbrea@maxim.com MIDWEST Brian Green Automotive & Midwest Director 313.686.7859 bgreen@maxim.com Emily Mejer Director of Digital Strategy 212-372-3956 emejer@maxim.com 2016