editorial 2016

Transcription

editorial 2016

editorial 2016
Ser Padres helps Latino
moms and dads celebrate
their culture, language, and
traditions as they raise happy
kids with strong family values.
We empower and inspire
parents by covering the issues
they care most about—behavior,
education, health, nutrition,
safety —and offering solutions
every step of the way.
For more information contact your sales representative or
call Verónica Viviana Wilson, Associate Publisher at 212.499.1839
or Jeff Wellington, VP/Group Publisher at 212.499.2118.
012116
editorial 2016
2016 Editorial Calendar
February/March
Welcome Spring
Ad Close 12.11.15 Distribution 2.5.16
Kid’s Health: Raise a child with special needs
Food/Nutrition: Easy recipes/How much milk
should my toddler be drinking?
Behavior: Teach your kids to get along
with others
Safety: 10 tips in case of an emergency
Beauty/Health: The best 25 products for
moms /American Heart month
Home: Involve everyone in spring cleaning
Finance: Best tax practices when you have
dependents
Travel: Family destinations for spring break
Pets: What to do when your dog bites
April
The Green Issue
The Latest In: Green sustainable living
Kid’s Health: Why should I get my children
vaccinated?
Food: Healthy/easy-to-cook dinner recipes
Behavior: Help child #1 understand that child
#2 has arrived
Development: Succeed at school with autism
Outdoor Fun: Favorite Latino family activities
Beauty: Preserve the natural glow after having
a child/How to cope with pregnancy brain
Home: Kid’s garden: teach children the
importance of loving Mother Earth
Finance: How to buy your first house
May
All About Mom
The Latest In: Innovations that ease Mom’s life
Kid’s Health: Keep asthma under control:
Medical breakthroughs and home remedies
Food: Best recipes to celebrate Mother’s Day
Behavior: Help your child understand you
have a career
Safety: Outdoor first aid tips
Beauty: Evergreen beauty secrets to pass on
Gift Guide: Unexpected gifts for active moms
Home: Cleaning guide to keep allergies
under control
Finance: How to invest your income tax returns
June/July
Summer Fun
The Latest In: Disney’s new princess
Kid’s Health: Sun protection tips for your kids;
Relief for teething
Food/Nutrition: Kid-friendly grilled recipes
Behavior: Discipline without spanking
Culture: Prep them for travel abroad
Fun: Raise sporty kids
Beauty: Look great on summer break
Relationships: Argue smarter
Parenting: The pressures of social media
Finance: What children can teach us about
finances
Pets: Keep pets safe this summer
August/September
Back-to-School
Health: The latest health and development news
about kids of all ages
Special: Moms on carving out quality time with
their little ones
Education: Instilling good work habits in kids
Gear: Animal-themed back-to-school accessories
Beauty: Beautiful skin that makes you grin
Work: 4 Latina mom entrepreneurs with
kid-inspired businesses
Food: Kid-friendly meals
Travel: How to survive a multi-generational trip
Pets: The latest pet news and apps
Money: Break bad habits and take charge
of your finances
Connected: New column connecting
moms online
October
Beauty Awards
Finds: The latest in toys and entertainment
Kid’s Health: What kids don’t need to stay healthy
Note: Editorial and dates subject to change
Gear: Find your stroller style
Culture: Throw a Día de los muertos fiesta
Beauty: Mamá Bonita Beauty Awards
Inspiration: An activist mom on making
a difference
Food: Slow-cooker meals
Home: Your laundry questions, sorted
Pets: Trim your pet down to size for a healthier life
Money: Saving tips from moms with big families
Connected: Connecting moms online
November
The Food Issue
Kid’s Health: Tackle flu season head on
Baby: Winter skin protection
Values: Raise a good eater
Behavior: Are multicultural dolls important?
Beauty: The perfect pout: Lip tricks and trends
Mom’s Health: Smoothies for stronger hearts
Elections: One mom on becoming a citizen in
an election year
Food: Kid-friendly Thanksgiving
Products: The latest cooking tools
Special Report: The best family-friendly cars
Pets: Pet Philanthropy – helping cats and dogs
Money: Trim your food budget
December/January 2017
Holiday Toys
Kid’s Health: A guide to treating fever
Development: Boost your little one’s vocabulary
Toys: Best toys of the year for Latino kids
Beauty: Flawless fiestas: Get glam for the
holidays
Mom Wellness: Instant energy: tricks for a
super-charged day
Relationships: He said, she said: Five couples
on their #1 resolution
Food: Latino chefs share their fave family recipes
Family: Holiday traditions to start now
Travel: Family-friendly places to visit in 2017
Money: Get more from your health benefits
050316
editorial 2017
February/March
Be My Valentine
KIDS
Must Know: The latest in toys and entertainment
Healthy Living: Health news for kids of all ages
Health: Latina mom M.D.s on their favorite home
remedies for kids
Behavior: Solutions for siblings’ constant
fighting
Fun: Conversation starters — ways to get them
speaking your language
MOMS
Your Health: Wellness for a balanced life
Health: Heart monitor — how much do you
know about your ticker?
Beauty: The eyes have it — makeup tricks to help
you look awake
Relationships: The truth about sex after baby
HOME
Food: Quick and easy seafood suppers
Pets: Prep pets for winter weather
Money: Help family abroad without hurting
your finances
Connect: Connecting moms in a digital world
April
Spring is Here!
KIDS
Health: Living with autism: Personal stories from
three moms
Development: What your baby learns from
you every day
Crafts: Egg-straordinary Easter crafts
MOMS
Health: What’s really widening your waist
Beauty: Green your beauty routine
Happiness: Is Abuela the right person to
take care of your kids?
HOME
Food: Breakfast is served — meals that make
mornings more fun
Solutions: Tidy up your space — tips from
pro Latina cleaners
Travel: Your ultimate Mexican vacation
Money: 5 key tax breaks
May
All About Mom
KIDS
Nutrition: Are you raising a healthy eater?
Behavior: Put on your toddler goggles
Fun: Throw a Frida-themed fiesta
MOMS
Beauty: The best beauty advice my mom
ever gave me
Inspiration: Latina execs share their balancing
tricks
HOME
Food: More, por favor — Mexican-inspired
slow cooker recipes
Pets: Allergy relief for pets
Money: Your home-buying handbook
080116
editorial 2017
June/July
Summer Fun
KIDS
Safety: Pool school — get them comfortable
in water
Gear: Get in! The latest suits and accessories
for little swimmers
Behavior: One size does not fit all — discipline
advice for different kids
MOMS
Beauty: Nailed it — expert tips for the perfect
home pedicure
Happiness: Papi Chulo — readers submit their
picks for sweetest dads
HOME
Food: A Latin-flavored Fourth of July
Travel: Your guide to a blissful family vacation
Money: Get a jump on college — it’s easy to
prepare
August/September
Back-to-School
KIDS
Health: Ways to have a good doctor’s visit
Education: The educational challenges facing
Latino kids
Gear: Get them excited for back-to-school!
MOMS
Beauty: Beauty maven moms’ favorite products
Advice: No hablo English! How can I talk to my
kid’s teacher?
HOME
Food: Beyond white rice — recipes featuring
farro, quinoa, couscous; Don’t buy the claims —
these foods aren’t as nutritious as they seem
Pets: Letting your infant play with pets
Money: The rules for dealing with dinero
and family
October
Beauty Awards/Halloween
KIDS
Health: Caring for your baby — good advice on
controversial topics
Behavior: How not to pass on your fears to
your kids
Fun: Homemade Halloween costumes inspired
by Latin pop culture
MOMS
Beauty: Mamá Bonita Beauty Awards
Fitness: 15 ways to lose 10 pounds
HOME
Food: Mas pasta! 7 twists on the family favorite
Safety: 10 hidden hazards in your house
Travel: Stateside trips that celebrate heritage
Money: Supercharge your retirement savings
November
Food and Family
KIDS
Health: Does your child really need an
antibiotic?
Education: The best books for Latino kids
Fun: Latina mom chefs’ advice for carving out
quality time in the kitchen
MOMS
Health: Moms with diabetes on how they
turned their lives around
Beauty: Hair tips for busy moms
HOME
Food: Thanksgiving leftovers get a Latin twist
Home: Mi casa es tu casa — get your house in
order for visiting relatives
Pets: Your pet’s oral health
Money: Your toughest money dilemmas, solved
Holiday Toys
KIDS
Health: Medication mistakes parents make
Behavior: How to raise a people person
Fun: Best toys of the year for Latino kids
MOMS
Beauty: Pump up the glam — finishing touches
for an unexpected look
Happiness: A marriage of equals — let go of
old-world expectations
HOME
Food: Get the party started— appetizers
you’ll love
Home: Clutter no more — strategies to
streamline your stuff
Travel: Amigas forever — Tips for a great
girlfriend getaway
Money: New Year resolutions to start now
080116
editorial 2016
audience
2016
Ser Padres Women
Total Women:
1,663,000
Profile
Aud (000)
% Comp
Age 18-34
637
38
Age 18-49
1,245
75
Age 25-49
1,103
66
Age 25-54
1,306
79
Median age (years)
40
—
Speak Spanish/Bilingual
1,282
77
Married
1,029
62
Attended/Graduated College
591
36
Employed
749
45
HHI $40,000+
721
43
HHI $50,000+
562
34
Average HHI
$42,930
—
Median HHI
$33,882
—
Any children
1,364
82
2+ children
1,042
63
Children under 6
843
51
Children ages 6-11
829
50
Children ages 12-17
769
46
Source: MRI Doublebase 2015, Base: Women.
122215
editorial 2016
audience
2016
Ser Padres Adults
Total Adults:
2,184,000
Profile
Aud (000)
% Comp
Women
1,663
76
Men
520
24
Age 18-34
823
38
Age 18-49
1,663
76
Age 25-49
1,483
68
Age 25-54
1,725
79
Median age (years)
39.7
—
Speak only/mostly Spanish or Bilingual
1,711
78
Married
1,345
62
Attended/Graduated College
750
34
Employed
1,202
55
HHI $40,000+
982
45
HHI $50,000+
732
34
Average HHI
$45,411
—
Median HHI
$34,924
—
Any children
1,765
81
2+ children
1,358
62
Children under 6
1,064
49
Children ages 6-11
1,050
48
Children ages 12-17
984
45
Source: MRI Doublebase 2015, Base: Total Adults.
122215
editorial 2016
circulation
2016
Field Served: SER PADRES serves Spanish speaking parents. It provides Latina moms with in-language content and information. Ser Padres offers editorial content regarding her children, her home,
and her life.
MAGAZINE
AAM Statement
Definition of List Source Recipients:
Publisher’s Statement
Method of Circulation for Analyzed Nonpaid Circulation: Nonpaid Bulk copies are delivered to
pediatrician and OB/GYN offices for redistribution.
6 months ended December 31, 2014
Subject to Audit
Published by Meredith Corporation
Frequency:
1.
8 times/year
Served: SER PADRES
serves Spanish
speaking parents. It provides Latina moms with in-lanTOTAL AVERAGE PAID, VERIFIEDField
& ANALYZED
NONPAID
CIRCULATION
guage content and information. Ser Padres offers editorial content regarding her children, her home,
Average
and her life.
for the
Definition of ListStatement
Source Recipients:
Rate
Above
% Above
Method of Circulation
for Analyzed
Nonpaid
are delivered to
Period
% Nonpaid Circulation:
Base
(Below)Bulk copies
(Below)
MAGAZINE
6 months ended June 30, 2015
Subject
Audit & Analyzed Nonpaid Circulation: (See Par. 6)
Paid,toVerified
1.
Subscriptions:
Paid
Digital Issue
Total Paid Subscriptions
TOTAL
AVERAGE PAID,
Verified
Frequency:
8 times/year
99
99
VERIFIED & ANALYZED NONPAID CIRCULATION
Total Paid & Verified Subscriptions
Single Copy Sales
Digital Issue
Total
Single&Copy
Sales Nonpaid Circulation: (See Par. 6)
Paid, Verified
Analyzed
Average
99for the 0.0
Statement
9Period 0.0
Rate
Base
%
9
0.0
Subscriptions
Total Analyzed
Nonpaid Circulation
108
0.0
None Claimed
858,686
100.0
None Claimed
Total Paid, Verified & Analyzed Nonpaid Circulation
858,794
100.0
Total Paid & Verified Circulation
Paid
Digital Issue
Verified
2.
0.0
0.0
PRICES
Single Copy Sales
Digital Issue
Average
Single
Copy
Total
Single
Copy Sales
Subscription
Average Subscription Price Annualized
Total
Analyzed
Nonpaid
Average
Subscription
PriceCirculation
per Copy
85
85
0.0
0.0
85
0.0
Suggested
Retail Prices5 (1)
$1.995
$9.95
90
Total
Paid,
Analyzed Nonpaid Circulation
(1) For
the Verified
Statement&period
850,000
0.0Net
0.0
Above
(Below)
8,794
% Above
(Below)
1.0
Average Price (2)
Gross (Optional)
0.0
None Claimed
861,237
100.0
None Claimed
861,327
100.0
850,000
11,327
1.3
(2) See Par. 9.
2.
PRICES
Average Single Copy
Subscription
(8 issue frequency)
Average Subscription Price per Copy
Suggested
Retail Prices (1)
$1.99
$9.95
Net
Average Price (2)
Gross (Optional)
(1) For the Statement period
(2) See Par. 9.
04-1096-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
AAM Statement: page 1 of 6
122215
editorial 2016
circulation
2016
and her life.
MAGAZINE
AAM Statement
Subject to Audit
3.
1.
Frequency:
8 times/year
PAID, VERIFIED & ANALYZED NONPAID CIRCULATION BY ISSUE OF PRINT AND
DIGITAL ISSUE
TOTAL AVERAGE PAID, VERIFIED
& ANALYZED NONPAID CIRCULATION
Verified
Paid Subscriptions
Single Copy Sales
Average
Subscriptions
Total
for the
Statement
Total
PeriodPaid &
Total
Paid &
Verified
Subscriptions
Total
Digital
Paid
SubDigital 6) Single Copy
Paid,
Verified & Analyzed
Nonpaid
Circulation: (See Par.
Issue
Issue
scriptions
Print
Issue
Sales
Feb./Mar.
Subscriptions: 82
Apr.
86
May Paid
89
June/July Digital Issue82
82
86
89
82
82
86
89
82
Verified
4.
4
6
5
6
86
92
94
0.0
88
99
99
0.0
99
0.0
Rate
Total Base
Paid
& Verified
Circulation
Print
86
92
94
88
Total
Total
Paid,
% Above
Paid,
Verified & AnVerified
& An- alyzed
(Below)
Total
alyzed
Nonpaid
Analyzed
Nonpaid
Digital
Nonpaid
Print
Issue
Above
(Below)
858,495
858,453
864,000
864,000
858,495
858,453
864,000
864,000
858,495
858,453
864,000
864,000
86
92
94
88
Total
Paid,
Verified &
Analyzed
Nonpaid
Circulation
858,581
858,545
864,094
864,088
Single CopyCIRCULATION
Sales
AVERAGE
BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
None
Digital Issue
Total Single Copy Sales
2.
4
6
5
6
Verified
Circulation
Print
Analyzed Nonpaid
Total
Paid &
Verified
%
Circulation
Digital
Issue
9
9
0.0
0.0
108
0.0
None Claimed
Total Analyzed Nonpaid Circulation
858,686
100.0
None Claimed
858,794
100.0
850,000
8,794
1.0
PRICES
Average Single Copy
Subscription
Suggested
Retail Prices (1)
$1.99
$9.95
Net
Average Price (2)
Gross (Optional)
(2) See Par. 9.
04-1096-0
122215
editorial 2016
circulation
2016
and her life.
MAGAZINE
AAM Statement
Subject to Audit
5.
1.
TREND ANALYSIS
Frequency:
8 times/year
2010
%
2011
%
2012
%
N/A
N/A
N/A
N/A
N/A
%
2013
TOTAL AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATION
Subscriptions:
Paid
N/A
Verified
N/A
N/A
Single&Copy
Sales Nonpaid Circulation: (See Par. N/A
Paid, Verified
Analyzed
6)
N/A
Subscriptions:
Year Over Year Percent of Change
Paid
Total Analyzed Nonpaid Circ.
N/A
Digital
Issue
Year Over
Year Percent of Change
Total
Paid
Subscriptions
Total
Paid,
Verified & Analyzed Nonpaid Circ.
N/A
Verified
Year Over Year Percent of Change
Avg. Annualized Subscription Price
N/A
Average
for the N/A
StatementN/A
Period N/A
N/A
N/A
N/A
99
99N/A
2014
%
107
0.0
%N/A
Above
(Below)
107
0.0
0.0
0.0
-26.8
857,471 100.0 858,960 100.0
0.2
857,628 100.0 859,075 100.0
0.2
N/A
N/A
N/A
N/A
147
0.0
N/AAbove
147(Below)
0.0
10
0.0
157
0.0
Rate
Base
N/A
0.0
0.0
%
N/A
8
115
99
0.0
Single Copy Sales
6. SUPPLEMENTAL
ANALYSIS OF AVERAGE PAID,
VERIFIED
& ANALYZED NONPAID
Digital Issue
9
0.0
CIRCULATION
Total
Single Copy Sales
9
0.0
The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
2.
108
0.0
None Claimed
Digital
Print
858,686
Issue None Claimed
100.0
858,794
Period
100.0
Period
Average for
Average for
PAID SUBSCRIPTIONS
Individual Subscriptions*
TOTAL PAID SUBSCRIPTIONS
PRICESVERIFIED SUBSCRIPTIONS
TOTAL VERIFIED SUBSCRIPTIONS
TOTAL PAID & VERIFIED SUBSCRIPTIONS
Average Single Copy
SINGLE COPY SALES
Subscription
Single Issue Sales
TOTAL SINGLE COPY SALES
Average
Subscription
Price perCIRCULATION
Copy
TOTAL
PAID & VERIFIED
ANALYZED NONPAID
(2) See Par. 9.
Nonpaid Bulk
TOTAL ANALYZED Nonpaid
TOTAL PAID, VERIFIED & ANALYZED NONPAID
850,000
Total
85
85
Suggested
Retail Prices (1)
$1.99
$9.95
861,237
861,237
861,237
85 Net
85
85
% of
8,794
Circulation
1.0
0.0
0.0
Average Price (2)
85Gross (Optional)
0.0
5
5
90
5
5
90
0.0
0.0
0.0
90
861,237
861,237
861,327
100.0
100.0
100.0
*Included in Average Price calculation.
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE
The following represents the average public place copies made available during the statement period to the following public areas:
None
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE
The following represents the average individual use copies made available during the statement period to the following individuals:
None
04-1096-0
Page 3 of 5 • 04-1096-0
Alliance for Audited Media
122215
editorial 2016
circulation
2016
and her life.
MAGAZINE
AAM Statement
Subject to Audit
Frequency:
8 times/year
7. GEOGRAPHIC DATA for the May 2015 issue
1.
Total paid & verified circulation of this issue was 4.4% greater than the total average paid & verified circulation.
TOTAL Total
AVERAGE
PAID,
VERIFIED
ANALYZED
NONPAID
CIRCULATION
analyzed nonpaid
circulation
of this issue was&
0.3%
greater than the total
average analyzed
nonpaid circulation
VERIFIED
PAID SUBSCRIPTIONS SUBSCRIPTIONS
Total
SINGLE COPY SALES
Total
Paid &
Verified
Subscriptions
Total
Paid
Single
Paid, Verified & Analyzed Nonpaid
Circulation: (See Par.
6)
STATE
Digital
Issue
Subscriptions
Subscriptions:
Alabama
Arizona
Paid
Arkansas
California
Digital Issue
Colorado
Connecticut
Delaware
District
of Columbia
Verified
Print
Digital
Issue
Copy
Sales
Florida
Georgia
Maine
Total
MarylandPaid & Verified Circulation
Massachusetts
TotalMichigan
Analyzed Nonpaid Circulation
Minnesota
TotalMississippi
Paid, Verified & Analyzed Nonpaid Circulation
2.
PRICES
Alaska
Hawaii
TOTAL ALASKA
& HAWAII
U.S. Unclassified
TOTAL UNITED
STATES
Poss. & Other Areas
U.S. & POSS., etc.
Canada
International
Other Unclassified
Military or Civilian
Personnel Overseas
GRAND TOTAL
Circula- Paid &
tion
Verified
Digital Is- Circulasue
tion
ANALYZED NONPAID
%
Print
RateTotal Total Above
Paid,
Paid,
Base
(Below)
Verified & Verified &
Total
Paid,
Verified &
Total Analyzed
Analyzed Nonpaid
Nonpaid
Print
% Above
(Below)
Analyzed Analyzed
Nonpaid Nonpaid
Digital Is- Circulasue
tion
6,560
6,560 6,560
6,560
25,360
25,360 25,360
25,360
4,440
4,440 4,440
4,440
188,080 188,080
188,080
99 188,080
10,200 0.0
10,200 10,200
10,200
12,680
12,680
99 12,680
0.012,680
2,000
2,000 2,000
2,000
1,920
1,920 1,920
1,920
76,560
76,560 76,560
76,560
23,200
23,200 23,200
23,200
99 1,560 0.01,560 1,560
1,560
34,480
34,480 34,480
34,480
7,280
7,280 7,280
7,280
2,600 2,600
2,600
9 2,600
3,840 0.03,840 3,840
3,840
5,480 5,480
5,480
9 5,480
0.0
4,440
4,440 4,440
4,440
240
240
240
240
108 11,360 0.011,360None
11,360Claimed11,360
18,520
18,520 18,520
18,520
858,686 8,080100.08,080None
8,080Claimed8,080
4,160
4,160 4,160
4,160
858,794 2,560100.02,560 2,560 850,0002,560 8,794
4,720
4,720 4,720
4,720
440
440
440
440
1,440
1,440 1,440
1,440
10,480
10,480 10,480
10,480
600
600
600
600
40,040
40,040 40,040
40,040
9,640
9,640 9,640
9,640
81,200
81,200 81,200
81,200
18,360
18,360 18,360
18,360
Suggested
Price (2)
240
240
240 Average240
7,840
7,840
7,840
7,840
Retail Prices
(1)
Net
Gross
(Optional)
6,200
6,200 6,200
6,200
5,280
5,280 5,280
5,280
$1.99
12,640
12,640 12,640
12,640
3,000
3,000 3,000
3,000
$9.95
7,960
7,960 7,960
7,960
280
280
280
280
8,200
8,200 8,200
8,200
131,080 131,080 131,080
131,080
3,680
3,680 3,680
3,680
80
80
80
80
14,840
14,840 14,840
14,840
8,160
8,160 8,160
8,160
600
600
600
600
6,960
6,960 6,960
6,960
400
400
400
400
Total
Idaho Paid & Verified Subscriptions
Illinois
Single Copy Sales
Indiana
Iowa
KansasDigital Issue
Kentucky
Louisiana
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Average
Single Copy
Pennsylvania
Rhode Island
Subscription
South Carolina
South DakotaSubscription
Average
Tennessee
Average
Subscription
Texas
Utah
Vermont
(1)
For the Statement
Virginia
(2)
See Par. 9.
Washington
West Virginia
Wisconsin
Wyoming
TOTAL 48 CONTERMINOUS STATES
Average
for the
Statement
Total
Paid &
Period
Verified
Total
Price Annualized
Price per Copy
period
839,960
839,960 839,960
80
360
80
360
80
360
440
440
440
1.0
839,960
80
360
94
440
94
89
89
89
5
5
94
94
89
89
89
5
5
94
89
89
89
5
5
94
94 840,400
23,600
94 864,000
840,400 840,400
23,600 23,600
864,000 864,000
94 840,494
23,600
94 864,094
89
89
89
5
5
94
94 864,000
864,000 864,000
94 864,094
04-1096-0
Page 4 of 5 • 04-1096-0
Alliance for Audited Media
122215
editorial 2016
circulation
2016
and her life.
MAGAZINE
AAM Statement
Subject to Audit
8.
Frequency: 8 times/year
ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS
Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015
1.
A. DURATION
%
C.CHANNELS
TOTAL AVERAGE
PAID, VERIFIED & ANALYZED
NONPAID
CIRCULATION
(a) One to six months (1 to 4 issues) .............................
None
(a) Ordered by subscriber action via direct mail, direct
(b)
(c)
(d)
(e)
Seven to eleven months (5 to 7 issues) ....................
Twelve months (8 issues) ..........................................
Thirteen to twenty-four months..................................
Twenty-five months and more ...................................
None
None
None
None
Total Subscriptions Sold in Period .............................
None
OF PREMIUMS
Paid, VerifiedB.&USEAnalyzed
Nonpaid Circulation: (See Par. 6)
(a) Ordered without premium ..........................................
(b) Ordered with material reprinted from branded
Subscriptions:editorial material....................................................
(c) Ordered with other premiums ....................................
Paid
Total Subscriptions Sold in Period .............................
Digital Issue
Total9.PaidEXPLANATORY
Subscriptions
Verified
None
organizations........................................................
(d) Subscriptions as part of membership in an organization .......................................................................
None
Total Subscriptions Sold in Period ............................
None
None
None
None
99
99
(a) Suggested Retail Prices: No additional prices.
(b) &
Average
nonanalyzed
nonpaid circulation for the 6 month period:
2,561
Total Paid
Verified
Subscriptions
copies per issue.
Single(c)Copy
Sales copies: None.
Post expiration
Digital
Issue
(d) DESCRIPTION
OF DIGITAL - The Digital Issue is identical to the print product in
format and
advertising
content. The Digital Issue is available at www.zinio.com, via a
Total Single
Copy
Sales
growing list of digital issue storefronts and is able to be read on numerous tablets,
0.0
0.0
9
9
0.0
0.0
108
0.0
None Claimed
858,686
100.0
None Claimed
858,794
100.0
850,000
Latest released Audit Report for 12 months ended June 30, 2013; Variation from Publisher’s Statements
2.
PRICES
Audit Period
Ended
06-30-13
06-30-12
Audit Period
Publisher’s
Percentage
Rate Base
Audit Report
Statements
Difference
of Difference
(Paid & Verified) (Paid & Verified) (Paid & Verified) (Paid & Verified) (Paid & Verified)
None Claimed
Rate Base
121
Audit Report
121
Publisher’s
Statements
(Combined)
Difference
None
% Above
(Below)
(e) Less than 5% of this publication's circulation is individual subscriptions. Therefore,
reporting of an average subscription price is not required.
99
0.0
(f) Nonpaid Bulk, averaging 861,237 copies per issue, represents copies distributed in
bulk to pediatrician, OB/GYN, health and child development offices for redistribution.
phones and e-reader
services.
Total Paidsmart
& Verified
Circulation
VARIANCE
Total Paid, 10.
Verified
& Analyzed Nonpaid Circulation
%
agents, inserts, online, renewals, catalogs, or
Average mail
other outlets available to the subscribers.............
None
for the
(b) Ordered by subscribers in response to unsolicited
telemarketing
and
door
to
door
selling.................
None
Statement
Rate
Above
(c) Ordered by subscribers in response to fund-raising
Period programs %
Base
of schools, churches,
and other similar(Below)
Rate Base
(Analyzed
Nonpaid)
Audit Report
(Analyzed
Nonpaid)
Publisher’s
Statements
(Analyzed
Nonpaid)
None Claimed
850,000
858,077
858,975
858,077
*
Suggested
Percentage
Retail
Prices (1)
of Difference
(Combined)
$1.99
$9.95
Net
8,794
Difference
(Analyzed
Nonpaid)
1.0
Percentage
of Difference
(Analyzed
Nonpaid)
Average Price (2)
Gross (Optional)
(Combined)
Average SingleEnded
Copy (Combined) (Combined)
06-30-13
850,000
858,198
858,198
Subscription
*Initial Audit forPrice
six months
ended June 30, 2012 - Publisher’s Statement not required for this period.
Average Subscription
Annualized
(2) See Par. 9.
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for
Audited Media’s Bylaws and Rules.
Parent Company: Meredith Corporation
SER PADRES, published by Meredith Corporation • 1716 Locust Street • Des Moines, IA 50309
ERIN HOSKINS
VP Audience Development
P: 515.284.3000 • URL: www.serpadres.com
JEFF WELLINGTON
VP/Group Publisher,
Parents Network
Established: 1990
Page 5 of 5 • 04-1096-0
AAM Member since: 2012
04-1096-0
for Audited Media• F: 224.366.6949 • www.auditedmedia.com
48 W. Seegers Road • Arlington Heights, IL 60005-3913Alliance
• T: 224.366.6939
Copyright © 2015 All rights reserved.
122215
editorial 2016
circulation
2016
MAGAZINE
and her life.
AAM Statement
Subject to Audit
Frequency:
1.
8 times/year
Analyzed Issue Date
05/01/15
04-1096-0
Analyzed Issue Text (for double month issue date)
Average Single Copy Price
1.99
TOTAL AVERAGE
VERIFIED
& ANALYZED NONPAID
CIRCULATION
AssociationPAID,
Subscription
Price
Average
U.S. Subscription Price
9.95
for the
Canadian Subscription Price
Statement
Rate
Above
International Subscription Price
Period
%
Base
(Below)
% Above
(Below)
Paid, Verified & Analyzed Nonpaid Circulation: (See Par. 6)
Subscriptions:
Paid
Digital Issue
Verified
Single Copy Sales
Digital Issue
2.
99
99
0.0
0.0
99
0.0
9
9
0.0
0.0
108
0.0
None Claimed
858,686
100.0
None Claimed
858,794
100.0
850,000
8,794
1.0
PRICES
Average Single Copy
Subscription
Suggested
Retail Prices (1)
$1.99
$9.95
Net
Average Price (2)
Gross (Optional)
(2) See Par. 9.
04-1096-0
122215
rates & dates
specs 2016
2014
Rates & Closing Dates
2016 Gross Rates*
Rate Base: 850,000
Audience: 2,200,000
Ad Size
4 Color
B&W
Page
$120,100
$90,200
2/3 Page
$84,000
$63,200
1/2 Page
$72,700
$54,100
1/3 Page
$48,100
$36,100
2nd Cover
$138,100
—
3rd Cover
$132,100
—
Nutrición
4th Cover
$144,100
—
REPORTAJE ESPECIAL
25 MAMÁS EXITOSAS TE
DICEN CÓMO LO HACEN
Rate Base: 8x a year
Padres
SER
EJEMPLAR GRATIS PARA TI
®
MERIENDAS RICAS Y FÁCILES
CUERPO Y
MENTE SANOS
DESPUÉS DEL
PARTO
5 TIPS PARA GANARLE
AL BULLYING
l co le
De v uelta a
2016 Calendar
Issue
Ad Close
On Sale
February/March
12/11/15
2/5/16
April
1/29/16
3/25/16
May
2/26/16
4/22/16
June/July
4/1/16
5/27/16
August/September
5/27/16
7/22/16
October
7/29/16
9/23/16
November
9/2/16
10/28/16
9/30/16
11/25/16
Padres
SER
Visita
.com
agosto / septiembre 2015
Padres
SER
EJEMPLAR GRATIS PARA TI
®
Todo lo
que quieres
saber sobre
las vacunas
WELLNESS
3 MAMÁS VENCEN
EL CÁNCER DE SENO
MES
NACIONAL DE
LA BELLEZA
TE DECIMOS
CÓMO GANAR
TUS PRODUCTOS
FAVORITOS
ADIÓS
BERRINCHES,
HOLA PAZ
4 CLAVES PARA
TRIUNFAR EN
TU PROPIO
NEGOCIO
¡Fr ida v ive!
Padres
SER
Visita
.com
octubre 2015
*All rates and dates subject to change. Source: AAM Audited; MRI Doublebase 2015.
122215
terms & conditions 2016
Advertising Terms
The following are certain terms and conditions governing advertising published by Meredith
Corporation (“Publisher”) in the U.S. print edition of Ser Padres magazine (the “Magazine”), as may
be revised by Publisher from time to time. For the latest version, go to www.meredith.com. For Publisher’s
Digital Editions Advertising Terms and Conditions, go to http://meredithtabletmedia.com/sfp/termsconditions.php. Submission of insertion order for placement of advertising in the Magazine constitutes
acceptance of the following terms and conditions. No terms or conditions in any insertion orders,
reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms and
conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher.
AGENCY COMMISSION AND PAYMENT
1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication
of any advertisement.
2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from
placement of advertising in the Magazine and for all costs of collection of late payment.
3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts
will be rescinded or become null and void and the full advertising rate shall apply.
4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable
only to recognized agents.
5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty
(30) days after the billing date, with the following exceptions. For all advertising not placed through a
recognized agent, payments at rate card rates must be received no later than the issue closing date.
Prepayment is required if credit is not established prior to ten (10) business days prior to the issue closing
date. All payments must be in United States currency.
6. No agency commission is payable, and Publisher will not grant any discounts, on production charges.
Any discounts received by advertiser on ad space charges may not be applied to production charges.
7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials
and on the sale of ad space.
CANCELLATION AND CHANGES
1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order
or advertisement without liability, even if previously acknowledged or accepted. In the event of
cancellation for default in the payment of bills, charges for all advertising published as of the cancellation
date shall become immediately due and payable.
2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date.
Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content
pages, and for card inserts will not be accepted after the date thirty (30) days prior to the issue closing
date. Cancellation of orders for special advertising units printed in the Magazine, such as booklets and
gatefolds, will not be accepted after the date sixty (60) days prior to the issue closing date. In the event
Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing,
and such cancellation may be subject to additional charges at Publisher’s discretion.
3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will
announce ad rate changes thirty (30) days prior to the closing date of the issue in which the new rates
take effect. Orders for subsequent issues will be accepted at the then-prevailing rates.
CIRCULATION GUARANTEE
The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is
based on the AAM’s reported print circulation for the Magazine averaged over the calendar year in which
advertising is placed. Publisher guarantees print circulation to national advertisers by brand of advertised
product or service. In the event the audited twelve (12)-month average print circulation does not meet the
guaranteed rate base, Publisher shall grant rebates to the advertiser in ad space credit only, which must be
used within six (6) months following the issuance of audited AAM statements for the period of shortfall.
Rebates will be calculated based on the difference between the stated rate base at time of publication and
the AAM audited 12-month average. Publisher does not guarantee print circulation to regional advertisers,
and regional print circulations reported by the AAM are used by Publisher only as a basis for determining
the Magazine’s advertising rates.
PUBLISHER’S LIABILITY
1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue
of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident,
fire, strike, terrorism or other occurrence beyond Publisher’s control.
2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted
to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure
to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT
ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider
any objections to positioning of an advertisement later than six (6) months after the on-sale date of the
issue in which the advertisement appears.
3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not
exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect,
consequential, special or incidental damages, including, but not limited to, lost income or profits.
MISCELLANEOUS
1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by
it for publication in the Magazine including, but not limited to, those for which Publisher has provided
creative services, contains no copy, illustrations, photographs, text or other content or subject matter
that violate any law or infringe any right of any party. As part of the consideration and to induce Publisher
to publish such advertisement, agency and advertiser jointly and severally shall indemnify and hold
harmless Publisher from and against any loss, liability damages and related expenses (including
attorneys’ fees) (collectively, “Losses”) arising from publication of such advertisements in all applicable
editions, formats or derivations of the Magazine, including, but not limited to, (a) claims of invasion of
privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, libel,
misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or
(b) the failure of such advertisement to be in compliance and conformity with any and all laws, orders,
ordinances and statutes of the United States or any of the states or subdivisions thereof.
2. In the event the Publisher provides contest or sweepstakes management services, email design or
distribution or other promotional services in connection with advertisements placed in the Magazine,
agency and advertiser jointly and severally represent and warrant that any materials, products
(including, but not limited to, prizes) or services provided by or on behalf of agency or advertiser will
not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide
such services, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher
from and against any Losses arising from such materials, products or services, including, but not limited
to, those arising from any Claims.
3. P ublisher’s acceptance of an advertisement for publication in the Magazine does not constitute an
endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s
name or logo without Publisher’s prior written permission for each such use.
4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion,
resembles editorial matter.
5. All pricing information shall be the confidential information of Publisher, and neither agency nor
advertiser may disclose any such information without obtaining Publisher’s prior written consent.
6. This agreement shall be governed by and construed in accordance with the laws of the State of New
York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or
related to this agreement shall be brought in the courts of record of the State of New York in New York
County or the U.S. District Court for the Southern District of New York. Each advertiser and its agency
consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such
civil action or proceeding in such courts.
ADDITIONAL COPY AND CONTRACT REGULATIONS
1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest,
vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if
advertisement carries a coupon.
2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined
by Publisher.
3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders.
Orders and schedules are accepted for the advertising by brand of product or service only and may not
be re-assigned to other products or services or to affiliated companies without the consent of Publisher.
4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to
the open national P4C rate.
5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any
advertising placed by such third party in an issue of the Magazine that closed prior to the date of the
acquisition will not contribute to advertiser’s earning discounts.
REBATES AND SHORTRATES
Publisher shall rebate advertiser if advertiser uses more ad space than the quantity of space on which
billed ad rates were based. Failure to use all such ad space shall result in higher ad rates. In such event,
advertiser will be short-rated and owe Publisher an additional sum based on the difference between the
billed rates and higher rates.
122215
contacts 2016
Contact Us
New York
Boston
805 Third Avenue, 26th Floor
New York, NY 10022
25 Old Colony Road
Wellesley, MA 02481
Jeff Wellington
VP/Group Publisher
212.499.2118
jeff.wellington@meredith.com
Mary Joe Clark
Account Manager
781.235.2969
maryjoe.clark@mjclarkmedia.com
Verónica Viviana Wilson
Associate Publisher
212.499.1839
veronica.wilson@meredith.com
Detroit
Christine Garcia
Account Executive
212.499.2121
christine.garcia@Meredith.com
1050 Wilshire Drive
Ste 330
Troy, MI 48084
Karen Barnhart
Corporate Director
248.205.2571
karen.barnhart@meredith.com
Chicago
333 N Michigan Avenue, Suite 1500
Chicago, IL 60601
Dawn Halbert
Central/Southwest Director
312.580.1631
dawn.halbert@meredith.com
West Coast
1990 S Bundy Drive, Suite 500
Los Angeles, CA 90025
Karen Mancilla
Account Manager
310.689.1633
karen.mancilla@meredith.com
080416

editorial 2016

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