full media kit - Harpers Bazaar Media Kit

MISSION STATEMENT
A magazine doesn’t last 149 years by standing still.
It endures by continually reinventing itself, always striving to
delight, inform, and inspire its readers.
That is the story of Harper’s BAZAAR.
We are fashion.
Both a visual muse and an unrivaled source of ownable style,
we turn the unexpected into the coveted.
As we have since 1867.
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
A GLOBAL BRAND
31 international editions, 54 countries,
in 21 languages, over 9 million readers,
and over 5 million issues sold each month.
KAZAKHSTAN
10 (115)
Октябрь 2015
ЭКСКЛЮЗИВ:
САРА САМПАЙО
50
в ralph lauren collection
БЬЮТИНОВИНОК
ОСЕНИ
ИЩИТЕ
ЖЕНЩИНУ
В СЕБЕ:
САМЫЕ
ЭЛЕГАНТНЫЕ
Netherlands
Australia
Poland
Brazil
Romania
Bulgaria
Russia
China
Serbia
Czech Republic
Singapore
6
父亲节专辑
克劳迪娅·希弗
13个潮爸新定义
《王牌特工》背后的女人
时尚圈爸爸聚会
入“圈”必修课
人生尽欢不可少
Ukraine
刊
月 全
半
上 美双
智
Kazakhstan
United States
OKTOBAR 2015.
United Kingdom
DA
RA
PO
M S X
E
T O U
LA ER JO
S
LO
15-4-30 上午2:17
EN R BI
IN B S,
EF OM SA
D
S
L
E
QU
BO
HARPER’S BAZAAR SRBIJA
Japan
1st Anniversary
SRBIJA
OKTOBAR 2015.
250 DINARA
Vietnam
Anniversary issue
Malaysia
ÓN
SI
SE
OB
邮发代号：
2-701
ISSN 1673-0828
CN11-5324/GO
FM-A款大货款-WBZ34-A3C8D1B7b2G7b2A3.indd 1
Korea
OS
I
A
OR
IM
S
X
O
Á
M OD RE
CE PATOS
T OB
S
C
ZA
A
04 11 15
Turkey
R O S A
N U N C A
时装 珠宝 美妆 艺术
爱情 音乐 美食
总第三百六十四期
India
M Á S
Q U E
6月度假季
15部必看
六月号上
2015
Thailand
O C T U B R E
JUNE
Hong Kong
CARMEN
KASS
高圆圆
时尚电影
Taiwan
6
没有明天的人
才怕今天犯错
Spain
Greece
Indonesia
JUNE 2015
$45.00
Germany
БЕЛЫЙ
ПЛЕН
en
Argentina
ОКТЯБРЯ
disponible
Mexico
月度假季
Arabia
МОДНЫЕ
РЕШЕНИЯ
SARAH JESSICA
PARKER
THAILAND
ฮาร์เปอร์ตุลสาคมบาซาร์
2558
MODNI
AKSESOAR
W HY
DON’ T
YO U
?
KOJI JE
OSVOJIO
SVET
ที่สุดของฤดูกาล
NOVO LICE
G U C C I K R A L J E VS T VA
HAUTE COUTURE
MODA BEZ GRANICA
BR. 013
Cover October HB_13.indd 1
za savremeno doba
S
ALESSANDRO
MICHELE
E
ZANOSNE
u svim
GODINAMA
A
S
O
N ’
S
B E S T
11.9.15. 15.59
Cover SJ 128 OP M34.indd 1
27/9/58 00:47
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
2016 EDITORIAL CALENDAR
ISSUE
FEBRUARY
MARCH
APRIL
MAY
BAZAAR Loves
The Spring Fashion Issue
Carine Roitfeld Portfolio: The Collections
Fabulous at Every Age
The Beauty Issue
Carine Roitfeld Portfolio: The Beauty
CLOSING DATE
ON-SALE DATE
November 23, 2015
January 19
December 28, 2015
February 16
January 29
March 22
February 26
April 19
JUNE/JULY
The First of Fall
March 31
May 24
AUGUST
The Personal Style Issue
May 31
July 19
June 20
August 16
SEPTEMBER
The Fall Fashion Issue
Carine Roitfeld Portfolio: The Icons
OCTOBER
BAZAAR Great Finds
July 29
September 20
NOVEMBER
The Daring Issue
September 1
October 18
DECEMBER/
JANUARY
The Luxury Issue
September 30
November 22
Editorial and Paging Are Subject to Change. Last Updated 10/01/15.
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
THE BAZAAR WOMAN
Delivering affluent, educated, professional women.
%COMP
18–34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39.6%
35–54. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38.7%
55+. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21.6%
Median Age. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40.6
Average Age. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41.2
HHI $125,000+. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74.4%
HHI $150,000+. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53.6%
HHI $200,000+. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28.2%
HHI $250,000+. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18.5%
Median Household Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $156,989
Average Household Income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $246,029
Married . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.6%
Single. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33.2%
Any College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94.4%
Graduated College+
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postgraduate Degree
Employed
75.1%
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
34.5%
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
80.8%
Professional/Managerial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67.7%
Top Management
Live in A County
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
22.0%
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
55.9%
Live in A or B County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88.4%
Median Value of Principal Home . . . . . . . . . . . . . . . . . . . . . . . . . . $470,100
Average Value of Principal Home . . . . . . . . . . . . . . . . . . . . . . . . . $618,700
Median Net Worth*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $922,472
Average Net Worth*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,688,916
Source: IPSOS Affluent Survey USA 2015, Base: Adults
*Net Worth: HH Financial Accounts including Real Estate
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
CIRCULATION UPDATE
1H 2015
% OF TOTAL
TOTAL CIRCULATION737,052
Total Paid & Verified Subscriptions
630,795
85.6%
Total Paid Subscriptions (Print)
581,355
78.9%
Total Paid Subscriptions (Digital)
16,562
2.2%
Total Verified Subscriptions
32,878
4.5%
Single Copy Sales
106,257
14.4%
Print
86,300
11.7%
Digital
19,957
2.7%
Rate Base
725,000
% Above Rate Base
2.0%
1H 2014
% OF TOTAL
TOTAL CIRCULATION754,846
Total Paid & Verified Subscriptions
641,228
84.9%
Total Paid Subscriptions (Print)
595,833
78.9%
Total Paid Subscriptions (Digital)
17,352
2.3%
Total Verified Subscriptions
28,043
3.7%
Single Copy Sales
113,618
15.1%
Print
99,480
13.2%
Digital
14,138
1.9%
Rate Base
725,000
% Above Rate Base
4.1%
Source: AAM Statements June 30, 2014 and June 30, 2013.
Note: Increased rate base to 725,000 in 2014.
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
REACHING AMERICA'S TOP MARKETS
HARPER’S BAZAAR circulation is concentrated in the leading retail markets.
DESIGNATED MARKET AREA
TOTAL CIRCULATION
1. NEW YORK
82,266
2. LOS ANGELES
50,120
3. CHICAGO
23,863
4. PHILADELPHIA
20,471
5. SAN FRANCISCO/OAKLAND/SAN JOSE
20,413
6. WASHINGTON, DC
18,879
7. BOSTON
16,653
8. HOUSTON
15,705
9. ATLANTA
15,379
10. MIAMI/FT. LAUDERDALE
14,619
TOTAL CIRCULATION
278,368
Source: AAM DMA Report. Based on March 2015 issue.
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
MAGAZINE
Field Served: A magazine for the fashion-minded woman with emphasis on fashion and
beauty. Also, informative coverage of health, travel and the arts.
Publisher’s Statement
6 months ended June 30, 2015
Subject to Audit
Published by Hearst Communications, Inc.
Frequency:
1.
10 times/year
TOTAL AVERAGE PAID & VERIFIED CIRCULATION
Average
for the
Statement
Period
%
Rate Base
Above
(Below)
% Above
(Below)
725,000
12,052
1.7
Paid & Verified Circulation: (See Par. 6)
Subscriptions:
Paid
Print
Digital Issue
Total Paid Subscriptions
Verified
Print
Total Verified Subscriptions
2.
581,355
16,562
597,917
78.9
2.2
81.1
32,878
32,878
4.5
4.5
Total Paid & Verified Subscriptions
Single Copy Sales
Print
Digital Issue
Total Single Copy Sales
630,795
85.6
86,300
19,957
106,257
11.7
2.7
14.4
Total Paid & Verified Circulation
737,052
100.0
PRICES
Average Single Copy
Subscription
Average Subscription Price Annualized
(10 issue frequency)
Average Subscription Price per Copy
(1) For the Statement period
(2) Represents subscriptions for the 12 months ended December 31, 2014.
3.
Suggested
Retail Prices (1)
$5.99
$9.00
Net
Average Price (2)
Gross (Optional)
$11.48
$1.15
PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE
Paid Subscriptions
Issue
Feb.
Mar.
Apr.
May
June/July
Print
595,299
590,292
579,814
573,237
568,129
Digital
Issue
16,970
16,601
16,804
16,536
15,900
Verified Subscriptions
Total
Paid
Subscriptions
612,269
606,893
596,618
589,773
584,029
Print
33,478
32,510
32,850
32,777
32,775
Total
Verified
Subscriptions
33,478
32,510
32,850
32,777
32,775
Single Copy Sales
Total
Paid &
Verified
Subscriptions
Print
645,747 75,000
639,403 100,000
629,468 83,000
622,550 83,500
616,804 90,000
Digital
Issue
Total
Single Copy
Sales
Total
Paid &
Verified
Circulation
Print
Total
Paid &
Verified
Circulation
Digital
Issue
Total
Paid &
Verified
Circulation
19,839
20,128
19,852
19,966
20,000
94,839
120,128
102,852
103,466
110,000
703,777
722,802
695,664
689,514
690,904
36,809
36,729
36,656
36,502
35,900
740,586
759,531
732,320
726,016
726,804
04-0415-0
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
4.
AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
None
5.
TREND ANALYSIS
2010
Subscriptions:
Paid
Verified
Total Paid & Verified Subscriptions
Single Copy Sales
Total Paid & Verified Circulation
Year Over Year Percent of Change
Avg. Annualized Subscription Price
6.
%
565,871 76.1
18,273
2.5
584,144 78.6
159,450 21.4
743,594 100.0
3.0
$9.85
2011
%
564,011 77.9
18,069
2.5
582,080 80.4
141,698 19.6
723,778 100.0
-2.7
$11.05
2012
%
573,172 77.9
26,152
3.6
599,324 81.5
136,400 18.5
735,724 100.0
1.7
$10.68
2013
%
559,964 78.0
34,124
4.7
594,088 82.7
123,960 17.3
718,048 100.0
-2.4
$10.85
2014
610,138 80.8
28,911
3.8
639,049 84.6
116,364 15.4
755,413 100.0
5.2
$12.47
SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION
The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
Print
Average for
Period
PAID SUBSCRIPTIONS
Individual Subscriptions*
Combination Subscriptions*
Award Point*
495,965
4,950
18,136
Partnership:
Deductible*
Sponsored Sales
TOTAL PAID SUBSCRIPTIONS
32,923
29,381
581,355
VERIFIED SUBSCRIPTIONS
Public Place (See Par. 6A)
Individual Use (See Par. 6B)
TOTAL VERIFIED SUBSCRIPTIONS
TOTAL PAID & VERIFIED SUBSCRIPTIONS
28,841
4,037
32,878
614,233
SINGLE COPY SALES
Single Issue Sales
Combination Sales
TOTAL SINGLE COPY SALES
TOTAL PAID & VERIFIED CIRCULATION
82,242
4,058
86,300
700,533
Digital
Issue
Average for
Period
16,562
Total
% of
Circulation
512,527
4,950
18,136
69.5
0.7
2.5
16,562
32,923
29,381
597,917
4.4
4.0
81.1
16,562
28,841
4,037
32,878
630,795
3.9
0.6
4.5
85.6
102,199
4,058
106,257
737,052
13.9
0.5
14.4
100.0
19,957
19,957
36,519
*Included in Average Price calculation
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE
The following represents the average public place copies made available during the statement period to the following public areas:
Verified Subscription:
Public Place
Personal
Care
Salons
Doctor/
Health Care
Providers
15,099
7,877
Transportation
Outlets
Hotels/Lodges
3,000
Fitness/
Recreational
Facilities
1,641
1,224
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE
The following represents the average individual use copies made available during the statement period to the following individuals:
Verified Subscription:
Individually
Requested
Individual Use
4,037
Total
Individual Use Individual Use
Other
Copies
4,037
Page 2 of 5 • 04-0415-0
Alliance for Audited Media
Public Place
Other
%
Total
Public Place
Copies
28,841
7. GEOGRAPHIC DATA for the March 2015 issue
Total paid & verified circulation of this issue was 3.0% greater than the total average paid & verified circulation.
VERIFIED
SUBSCRIPTIONS
PAID SUBSCRIPTIONS
State
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
TOTAL 48 CONTERMINOUS STATES
Alaska
Hawaii
TOTAL ALASKA & HAWAII
U.S. Unclassified
TOTAL UNITED STATES
Poss. & Other Areas
U.S. & POSS., etc.
CANADA
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland/Labrador
Northwest Territories
Nova Scotia
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon Territory
Canadian Unclassified
TOTAL CANADA
International
Other Unclassified
Military or Civilian Personnel Overseas
GRAND TOTAL
Print
Digital
Issue
Total
Paid
Subscriptions
9,156
10,341
5,324
77,911
7,896
8,203
1,894
2,437
41,639
17,653
2,188
23,995
10,481
3,815
3,933
7,312
6,911
2,093
12,263
13,676
17,260
8,409
4,960
9,459
1,549
2,983
4,786
2,111
19,227
3,252
56,070
18,079
974
20,526
6,779
5,249
23,022
2,269
8,795
1,271
11,122
40,562
3,463
1,055
15,909
11,012
3,000
7,673
913
580,860
9,156
10,341
5,324
77,911
7,896
8,203
1,894
2,437
41,639
17,653
2,188
23,995
10,481
3,815
3,933
7,312
6,911
2,093
12,263
13,676
17,260
8,409
4,960
9,459
1,549
2,983
4,786
2,111
19,227
3,252
56,070
18,079
974
20,526
6,779
5,249
23,022
2,269
8,795
1,271
11,122
40,562
3,463
1,055
15,909
11,012
3,000
7,673
913
580,860
872
2,350
3,222
872
2,350
3,222
16,601
16,601
584,082
1,097
585,179
16,601
16,601
600,683
1,097
601,780
Print
313
800
49
4,247
603
113
99
149
1,633
1,843
29
1,495
535
99
307
202
111
36
346
720
733
909
117
643
19
32
156
59
671
96
3,669
1,374
16
1,017
351
364
496
98
191
14
676
3,996
775
45
1,214
774
25
243
8
32,510
SINGLE COPY SALES
Total
Total
Paid &
Paid &
Verified
Total
Total
Verified Circulation
Paid &
Single Copy Circulation
Digital
Verified
Sales
Print
Issue
Circulation
Total
Verified
Subscriptions
Total
Paid &
Verified
Subscriptions
313
800
49
4,247
603
113
99
149
1,633
1,843
29
1,495
535
99
307
202
111
36
346
720
733
909
117
643
19
32
156
59
671
96
3,669
1,374
16
1,017
351
364
496
98
191
14
676
3,996
775
45
1,214
774
25
243
8
32,510
9,469
11,141
5,373
82,158
8,499
8,316
1,993
2,586
43,272
19,496
2,217
25,490
11,016
3,914
4,240
7,514
7,022
2,129
12,609
14,396
17,993
9,318
5,077
10,102
1,568
3,015
4,942
2,170
19,898
3,348
59,739
19,453
990
21,543
7,130
5,613
23,518
2,367
8,986
1,285
11,798
44,558
4,238
1,100
17,123
11,786
3,025
7,916
921
613,370
531
1,546
264
11,820
1,653
1,020
395
528
5,867
1,857
181
2,882
1,140
262
254
521
680
234
2,028
2,749
1,883
911
318
784
150
229
944
300
4,107
335
11,366
1,374
43
1,816
313
623
3,020
321
741
80
1,019
5,323
427
222
2,092
1,628
220
895
94
77,990
531
1,546
264
11,820
1,653
1,020
395
528
5,867
1,857
181
2,882
1,140
262
254
521
680
234
2,028
2,749
1,883
911
318
784
150
229
944
300
4,107
335
11,366
1,374
43
1,816
313
623
3,020
321
741
80
1,019
5,323
427
222
2,092
1,628
220
895
94
77,990
10,000
12,687
5,637
93,978
10,152
9,336
2,388
3,114
49,139
21,353
2,398
28,372
12,156
4,176
4,494
8,035
7,702
2,363
14,637
17,145
19,876
10,229
5,395
10,886
1,718
3,244
5,886
2,470
24,005
3,683
71,105
20,827
1,033
23,359
7,443
6,236
26,538
2,688
9,727
1,365
12,817
49,881
4,665
1,322
19,215
13,414
3,245
8,811
1,015
691,360
10,000
12,687
5,637
93,978
10,152
9,336
2,388
3,114
49,139
21,353
2,398
28,372
12,156
4,176
4,494
8,035
7,702
2,363
14,637
17,145
19,876
10,229
5,395
10,886
1,718
3,244
5,886
2,470
24,005
3,683
71,105
20,827
1,033
23,359
7,443
6,236
26,538
2,688
9,727
1,365
12,817
49,881
4,665
1,322
19,215
13,414
3,245
8,811
1,015
691,360
872
2,350
3,222
16,601
123
657
780
995
3,007
4,002
20,128
123
657
780
20,128
995
3,007
4,002
36,729
633,193
1,097
634,290
78,770
20,128
98,898
78,770
20,128
98,898
695,362
1,097
696,459
32,510
32,510
32,510
32,510
Print
Digital
Issue
278
463
93
16
14
1
52
1
1,403
3
565
36
1
278
463
93
16
14
1
52
1
1,403
3
565
36
1
278
463
93
16
14
1
52
1
1,403
3
565
36
1
1,017
1,673
179
182
42
1
267
1,017
1,673
179
182
42
1
267
4,079
46
1,668
109
5
2,926
1,824
2,926
1,824
2,926
1,824
9,268
11,378
363
590,292
363
16,601
606,893
32,510
32,510
363
584
639,403
100,000
Page 3 of 5 • 04-0415-0
Alliance for Audited Media
20,128
36,729
36,729
36,729
732,091
1,097
733,188
4,079
46
1,668
109
5
1,295
2,136
272
198
56
2
319
1
5,482
49
2,233
145
6
1,295
2,136
272
198
56
2
319
1
5,482
49
2,233
145
6
9,268
11,378
12,194
13,202
12,194
13,202
584
947
120,128
722,802
947
36,729
759,531
8.
ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS
Total gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015
A. DURATION
(a) One to six months (1 to 6 issues) .............................
(b) Seven to eleven months (7 to 8 issues) ....................
(c) Twelve months (9 to 10 issues) .................................
(d) Thirteen to twenty-four months..................................
(e) Twenty-five months and more ...................................
290
560
162,817
81,661
1,666
%
0.1
0.2
65.9
33.1
0.7
Total Subscriptions Sold in Period .............................
246,994
100.0
B. USE OF PREMIUMS
(a) Ordered without premium ..........................................
(b) Ordered with material reprinted from branded
editorial material ........................................................
(c) Ordered with other premiums, See Par. 9 .................
Total Subscriptions Sold in Period .............................
9.
239,103
96.8
C.CHANNELS
(a) Ordered by subscriber action via direct mail, direct
mail agents, inserts, online, renewals, catalogs, or
other outlets available to the subscribers.............
(b) Ordered by subscribers in response to unsolicited
telemarketing and door to door selling.................
(c) Ordered by subscribers in response to fund-raising
programs of schools, churches, and other similar
organizations........................................................
(d) Subscriptions as part of membership in an organization .......................................................................
Total Subscriptions Sold in Period ............................
None
7,891
3.2
246,994
100.0
%
240,975
97.5
5,328
2.2
691
0.3
None
246,994
100.0
EXPLANATORY
(a) Suggested Retail Prices: Average Single Copy: Canada and International, $5.99.
Subscriptions: Canada and International, 1 yr. $29.00.
(b) Average nonanalyzed nonpaid circulation for the 6 month period:
copies per issue.
(c) Post expiration copies: None.
24,371
(d) DESCRIPTION OF DIGITAL - The Digital Issue is consistent with the print edition
-all content is included either is identical or as an interactive, enhanced presentation
created specifically for the device being used. The Digital Issue is available via a growing list of digital issue storefronts and is able to be read on numerous tablets, smart
phones and e-reader devices.
(e) 2,300 subscriptions were sold in combination during this statement period.
Combination Publication
Subscriptions Subscription
Sold
Term
Price of
Combination
Suggested
Retail Prices
(h) Sponsored Subscription Sales: The average of 29,381 copies per issue, shown in
Par. 6 and included in Par. 1, represents copies purchased by various business concerns in quantities of 11 or more.
(i) Combination Single Copy Sales: The average of 4,058 copies per issue,
shown in Par. 6 and included in Par. 1, includes the following:
Combination
Price of
Single Copy
Publication
Copies Served
Combination
Retail Price
Elle (Feb. thru June)
2,859
$8.99
$3.99
Elle (Mar.)
798
$9.99
$3.99
Elle Marie Claire (Mar.)
401
$13.99
$3.99
(j) Verified Public Place: The average of 28,841 copies per issue, shown in Par. 6 and
included in Par. 1, represents copies distributed to Personal Care Salons, Transportation Outlets, Doctor & Health Care Providers, Hotels/Lodges, Fitness/Recreational Facilities and other Public Places.
Elle
902
10 issues
$14.00
$15.00
Marie Claire
1,254
10 issues
$14.00
$19.97
Town & Country
144
10 issues
$17.00
$30.00
(f) Award Point Subscription Sales: The average of 18,136 copies per issue, shown in
Par. 6 and included in Par. 1, includes the following:
(k) Analysis by ABCD county size for the March 2015 issue. Circulation is reported as
follows:
An average of 14,463 copies per issue represents copies served to subscribers in exchange for the redemption of Airline Frequent Flyer Miles. These subscriptions were
sold at 22 to 33 issues for $22.50 to $30.00, in exchange for the redemption of 750 to
1,200 points at the rate of $0.025 to $0.03 per mile.
(l) Use of Premiums: A tote bag, with no advertised or stated value, was offered with
some subscriptions.
An average of 3,673 copies per issue represents copies served to subscribers in exchange for the redemption of award points. These subscriptions were sold at 1 year
for $10.00, in exchange for the redemption of 167 points at the rate of 6¢ per point.
(g) Partnership Subscription Sales (Deductible): The average of 32,923 copies per issue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnership
relationship wherein this publication was bundled with the purchase of products or services. Purchasers were advised that $6.00 to $20.00 of the sales price was allocated
for a 12 issue subscription to this publication.
A County Size includes 344,808 copies, B County Size includes 199,672 copies,
C County Size includes 81,722 copies, D County Size includes 65,158 copies.
(m) Pursuant to a review by the AAM Board of Directors, copies distributed through the
Next Issue Media Unlimited program are reported as paid single copy sales based on
consumer payment for the program and consumer’s request for this specific magazine. Included in Digital Issue single copy sales is an average of 18,815 copies per issue from this program.
(n) An average of 4,037 copies are included in Verified Individually Requested that
were served to subscribers that ordered the magazine for which payment was not received.
Page 4 of 5 • 04-0415-0
Alliance for Audited Media
10. VARIANCE
Latest released Audit Report for 12 months ended June 30, 2014; Variation from Publisher’s Statements
Audit Period
Ended
Rate Base
(Paid & Verified)
Audit Report
(Paid & Verified)
Publisher’s
Statements
(Paid & Verified)
Difference
(Paid & Verified)
Percentage
of Difference
(Paid & Verified)
06-30-14
06-30-13
06-30-12
06-30-11
06-30-10
(a)
700,000
700,000
700,000
700,000
739,870
728,494
735,330
728,660
743,738
737,280
726,663
734,858
727,346
738,340
2,590
1,831
472
1,314
5,398
0.4
0.3
0.1
0.2
0.7
(a) Effective 01/01/14 changed from 700,000 to 725,000.
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance with Alliance for
Audited Media’s Bylaws and Rules.
Parent Company: Hearst Communications, Inc.
HARPER’S BAZAAR, published by Hearst Communications, Inc. • 300 W. 57th Street • New York, NY 10019
LIBERTA ABBONDANTE
SVP, Consumer Marketing
CAROL A. SMITH
Vice President/Publisher and
Chief Revenue Officer
P: 212.903.5000 • URL: www.harpersbazaar.com
Established: 1867
Page 5 of 5 • 04-0415-0
Alliance for Audited Media
Copyright © 2015
All rights reserved.
AAM Member since:1926
04-0415-0
Analyzed Issue Date
Analyzed Issue Text (for double month issue date)
Average Single Copy Price
Association Subscription Price
U.S. Subscription Price
Canadian Subscription Price
International Subscription Price
03/01/15
5.99
9.00
29.00
29.00
2016 ADVERTISING RATES
General display rates (effective with February 2016 issue)*
RATE BASE 750,000
Standard rates for all colorations
2016
PAGE
$157,155
2/3 PAGE
$121,090
1/2 PAGE
$110,010
1/3 PAGE
$82,980
COVER 2
$196,445
2ND 2ND COVER
$188,590
COVER Z GATE
$392,890
COVER 3
$172,870
COVER 4
$204,305
*All rates are gross before agency commission. Maximum cover discount is 25%.
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
2016 CLOSING & ON-SALE DATES
ISSUE
SPACE & MATERIAL
CLOSING DATE
SUPPLIED INSERTS
DUE AT PLANT
ON-SALE DATE
FEBRUARY
November 23, 2015
December 15, 2015
January 19
MARCH
December 28, 2015
January 12, 2016
February 16
APRIL
January 29
February 16
March 22
MAY
February 26
March 15
April 19
JUNE/JULY
March 31
April 19
May 24
AUGUST
May 31
June 14
July 19
SEPTEMBER
June 20
July 12
August 16
OCTOBER
July 29
August 16
September 20
NOVEMBER
September 1
September 13
October 18
DECEMBER/
JANUARY
September 30
October 18
November 22
All dates are subject to change. Extensions for advertising materials are available only upon request. Please notify your sales representative if you require an extension. Scent strips close 1st of the
month, 5 months prior to issue date. Premium positions and covers close 1st of the month, 3 months prior to issue date. All scheduled premium position and cover advertisers may be moved for
multiple-page high-impact units.
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
2016 MATERIAL REQUIREMENTS
Circulation
Member AAM, published 10X per year
Rate Base: 725,000
Issuance
Harper’s BAZAAR is published 10X per year, with
combined June/July and December/January issues.
Cancellation Dates
All advertising pages are non-cancellable after issue
closing date. Orders for covers, supplied cards, and
franchise positions are non-cancellable 60 days prior
to issue closing date.
Submissions Instructions
Submit your ads electronically via the HEARST AD
GATEWAY. Go to http://ads.hearst.com to access the
Ad Submission Portal.
Commissions and Terms
15% commission to recognized advertising agencies.
Invoice/billing rendered 25th of month prior to issue.
Payment net 30 days and in U.S. currency. All
frequency discounts apply to space run within a
12-month period.
Inserts
Advertising inserts contribute to frequency discounts
but do not earn discounts. Insert prices supplied
on request.
Printing Process: Offset
Binding Process: Perfect Bound
Magazine Trim Size: 9” x 10 7/8”
Supplied Inserts
9 1/4” x 11 1/8”
All inserts jog to foot.
Digital Ad Specifications
Hearst Magazines utilizes Virtual Proofing technology
at all monthly publication print facilities. Hard copy
guidance is no longer required. For complete
advertising specifications, and to submit your ads
electronically, go to http://ads.hearst.com. For further
information, please call Susanne Johansson,
212.649.3293, or Harry Yee, 212.649.3736.
SIZE
BLEED (w" x h")
TRIM
LIVE/NON-BLEED
SPREAD
18 1/4" x 11 1/8"
18" x 10 7/8"
17 1/2" x 10 3/8"
PAGE
9 1/4" x 11 1/8"
9" x 10 7/8"
8 1/2" x 10 3/8"
2/3 VERTICAL
5 3/4" x 11 1/8"
5 1/2" x 10 7/8"
5" x 10 3/8"
1/2 HORIZONTAL
9 1/4" x 5 1/2"
9" x 5 1/4"
8 1/2" x 4 3/4"
1/2 VERTICAL
4 5/8" x 11 1/8"
4 3/8" x 10 7/8"
3 7/8" x 10 3/8"
1/3 VERTICAL
3 1/8" x 11 1/8"
2 7/8" x 10 7/8"
2 3/8" x 10 3/8"
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
2016 ADVERTISING TERMS & CONDITIONS
1. Harper’s BAZAAR, published by Hearst Communications,
Inc., Hearst Magazines Division (“Publisher”), will not be bound
by any condition appearing on order blanks or copy instructions
submitted by or on behalf of the Advertiser when such condition
conflicts with any provision contained in Publisher’s rate card
or with its policies, regardless of whether or not set forth in the
rate card. All references herein to Advertiser include Advertiser’s
agency, if there is one, and Advertiser and its agency shall be
jointly and severally liable for Advertiser’s obligations hereunder.
2. Publisher reserves the right to decline or reject any
advertisement for any reason at any time without liability
even though previously acknowledged or accepted. If an
advertisement is accepted for publication, the Advertiser agrees
that it will not make any promotional references to Harper’s
BAZAAR without the prior written permission of the Publisher.
3. Short rates: Advertisers will be short-rated if the space upon
which billings have been based is not used within the 12–month
contract period.
4. Agency commission: 15% to recognized agencies. Bills
are rendered on publication date. Payment in U.S. currency
required. Net due 30 days from invoice date. Interest will be
charged at rate of 1.5% per month or, if less, the maximum
lawful interest rate, on past-due invoices. New Advertisers must
either remit payment with order or furnish satisfactory credit
references, subject to Publisher’s discretion.
5. The Advertiser agrees to pay the amount of invoices rendered
by Publisher within the time specified on the invoice.
6. Orders 30 days beyond current closing date will be accepted
only at rates prevailing, and only on a space-available basis
(and subject to the other terms and conditions herein). Orders
containing incorrect rates may be accepted and, if accepted,
charged at regular rates. Such errors will be regarded as only
clerical.
7. All agencies or direct advertisers must supply Publisher with a
legal street address and not just a post office box.
8. Orders specifying positions other than those known as
designated positions are accepted only on a request basis,
subject to the right of Publisher to determine actual positions.
9. Advertisements in other-than-standard sizes are subject to
Publisher’s approval.
10. Harper’s BAZAAR is a member of the Alliance for Audited
Media (AAM). Harper’s BAZAAR reports its total circulation on
an issue-by-issue basis, which is audited by AAM. Harper's
BAZAAR does not guarantee circulation to regional advertisers,
and regional circulations reported to AAM are used only as a
basis for determining rates. For newsstand distribution purposes,
a 5% margin must be allowed for regional circulations.
11. Rates, conditions, and space units are subject to change
without notice. Any discounts are applicable during the period in
which they are earned. Any and all rebates from earned discount
adjustments must be taken by the Advertiser within six (6)
months following the period in which such rebates were earned
or they will be deemed expired.
12. Schedule of months of insertion and size of space must
accompany all orders and are binding upon Advertiser upon
receipt unless terminated in writing prior to the applicable closing
date(s). So-called “space reservations” are not considered by
Publisher as orders or binding upon it in any way.
13. Reproduction quality is at the Advertiser’s risk if Publisher’s
specifications are not met or if material is received after closing
date even if on extension. All queries concerning printed
reproduction must be submitted to Publisher within 45 days of
issue date.
14. Advertising film will be destroyed, if not ordered returned, 12
months after last use without liability.
15. No rebate will be allowed for insertion of wrong key
numbers.
16. The Advertiser agrees that in the event Publisher commits
any act, error, or omission in the acceptance, publication, and/
or distribution of their advertisement for which Publisher may
be held legally responsible, Publisher’s liability will in no event
exceed the cost of the space ordered and further agrees that
Publisher will not under any circumstance be responsible for
consequential damages, including lost income and/or profits.
17. The Advertiser represents that it not only has the right to
authorize the publication of any advertisement it has submitted
to Publisher, but that it is fully authorized and licensed to
use (i) the names and/or the portraits or pictures of persons,
living or dead, or of things; (ii) any trademarks, service marks,
copyrighted, proprietary, or otherwise private material; and (iii)
any testimonials contained in any advertisement submitted
by or on behalf of the Advertiser and published by Publisher,
and that such advertisement is neither libelous, an invasion of
privacy, violative of any third party’s rights, or otherwise unlawful.
As part of the consideration and to induce Publisher to publish
such advertisement, the Advertiser agrees to indemnify and
save harmless Publisher against all loss, liability, damage,
and expense of whatsoever nature (“Losses”) arising out of
copying, printing, or publishing such advertisement (“Claims”).
In the event that any advertising campaign for Advertiser
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
2016 ADVERTISING TERMS & CONDITIONS (continued)
includes sweepstakes, contests, email distribution, and/or other
promotional elements that are managed either by the Advertiser
or by the Publisher on behalf of the Advertiser, the Advertiser
also agrees to indemnify and save harmless Publisher against
any and all Losses arising out of the publication, use, or
distribution of any materials, products (including prizes), or
services related to all such promotional elements provided by
the Advertiser including, without limitation, those arising from any
Claims.
22. Cancellations must be in writing. Cancellations for orders
are not binding on Publisher unless in writing and received at
least 45 days prior to the advertising closing date for inside
or outside cover pages and for all inside pages, prior to the
advertising closing date. Thereafter, orders may not be cancelled
or changed by the Advertiser without the acknowledgement and
acceptance of Publisher. If orders are not cancelled on time, the
Advertiser agrees that it will be responsible for the cost of such
cancelled advertisements.
18. The Advertiser agrees to indemnify and save harmless
Publisher from all loss, damage, and liability growing out of
the failure of any sweepstakes or contest inserted by them for
publication to be in compliance and conformity with any and all
laws, orders, ordinances, and statutes of the United States, or
any of the states or subdivisions thereof.
23. A copy of any proposed insert must be submitted to
Publisher prior to printing of the insert. In no event shall
Publisher be responsible for any errors or omissions in or the
production quality of any furnished insert.
19. All orders accepted are subject to acts of God, fires, strikes,
accidents, or other occurrences beyond Publisher’s control
(whether like or unlike any of those enumerated herein) that
prevent Publisher from partially or completely producing,
publishing, or distributing Harper’s BAZAAR.
20. All advertisements must be clearly identified by the
trademark or signature of the Advertiser.
21. Words such as “advertisement” will be placed with copy that,
in Publisher’s opinion, resembles editorial matter.
24. The Advertiser agrees to reimburse Publisher for its
attorney’s costs and fees in collecting any unpaid billings for
advertisements.
25. The parties agree that the details contained on orders will be
treated as confidential or proprietary information and shall not be
disclosed to third parties.
26. All issues related to advertising will be governed by the laws
of the State of New York applicable to contracts to be performed
entirely therein. Any action brought by Advertiser against
Publisher relating to advertising must be brought in the state or
federal courts in New York, New York, and the parties hereby
consent to the jurisdiction of such courts.
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
PRESTIGE ADVERTISERS
A
Akris
Alberta Ferretti
Alexander McQueen
Audemars Piguet
B
Balenciaga
Bally
Balmain
Baume & Mercier
Bergdorf Goodman
Blumarine
Bottega Veneta
Brunello Cucinelli
Bulgari
Burberry
C
Cadillac
Calvin Klein
Carolina Herrera
Cartier
Céline
Chanel
Chloé
Chopard
Christian Dior
Coach
D
David Yurman
De Grisogono
Diane von Furstenberg
Dolce & Gabbana
Donna Karan
E
Eres
Ermanno Scervino
Escada
Etro
Source: PIB YTD (Jan-Sept) 2015
F
Furla
G
Giorgio Armani
Giuseppe Zanotti
Givenchy
Gucci
H
Harry Winston
Hermès
Hugo Boss
P
Patek Philippe
Phillip Lim
Piazza Sempione
Prada
Proenza Schouler
R
Ralph Lauren
Roberto Cavalli
Rolex
S
Saks Fifth Avenue
Salvatore Ferragamo
Sergio Rossi
Sonia Rykiel
Stella McCartney
Stuart Weitzman
Swarovski
J
Jil Sander
Jimmy Choo
John Hardy
K
Kenzo
T
Tacori
Tag Heuer
Tiffany & Co.
Tod's
Tom Ford
L
La Perla
Lanvin
Longchamp
Louis Vuitton
V
Valentino
Van Cleef & Arpels
Vera Wang
Versace
Vionnet
M
Marc Jacobs
Marco Bicego
Max Mara
MCM
Michael Kors
Missoni
Miu Miu
Moncler
Movado
Y
Yves Salomon
Yves Saint Laurent
N
Nancy Gonzalez
Neiman Marcus
Z
Zadig & Voltaire
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
FASHION & RETAIL ADVERTISERS
A
Adidas
Adriano Goldschmied
Akris
Alberta Ferretti
Alexander McQueen
Amazon.com
Amelia Toro
Anuschka
Aquatalia
Armani
Attilio Giusti Leombruni
Avant Toi
B
Badgley Mischka
Balenciaga
Bally
Balmain
Banana Republic
Bergdorf Goodman
Bloomingdale's
Blumarine
Bottega Veneta
Brunello Cucinelli
Burberry
C
Calvin Klein
Camper
Carolina Herrera
CeCe
Céline
Chanel
Chico's
Chloé
Coach
Comptoir Des Cotonniers
D
Diane von Furstenberg
Dior
Dolce & Gabbana
Donna Karan
Dooney & Bourke
E
Eileen Fisher
Eres
Ermanno Scervino
Escada
Etienne Aigner
Etro
F
Fabiana Filippi
Farfetch.com
Fendi
Fossil
Frye
Furla
Source: PIB YTD (Jan-Sept) 2015
G
Giuseppe Zanotti
Givenchy
Gucci
Guess
H
Hermés
Hugo Boss
P
Pamella Roland
Phillip Lim
Piazza Sempione
Prada
Proenza Schouler
R
Ralph Lauren
Roberto Cavalli
J
J Brand
J Crew
J Mclaughlin
Jil Sander
Jimmy Choo
Jordache
K
Kate Spade
Kenzo
Kimora Lee Simmons
Kit & Ace
L
La Perla
Lanvin
Laundry By Shelli Segal
Leon Max
Les Copains
Longchamp
Level 99
Lisette L
Longchamp
Lord & Taylor
Louis Vuitton
Louise Et Cie
M
Maje
Marc Jacobs
Marciano
MaxMara
MCM
Michael Kors
Milly
Missoni
Miu Miu
Moncler
S
Saks Fifth Avenue
Salvatore Ferragamo
Sam Edelman
Sandro
Sergio Rossi
Sonia Rykiel
Stella McCartney
Stuart Weitzman
T
Target
Teri Jon
Thecorner.com
Tod's
Tom Ford
Tommy Hilfiger
V
V73
Valentino
Vera Wang
Versace
Via Spiga
Vince
Vince Camuto
Violet
Vionnet
W
Wacoal
Y
Yves Salomon
Yves St Laurent
Z
Zadig & Voltaire
N
Nancy Gonzalez
Neiman Marcus
Nic + Zoe
Nordstrom
NYDJ
#
1.State
O
Outnet.com
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
JEWELRY & WATCH ADVERTISERS
A
Alex & Ani
Alexis Bittar
Alor
Alwand Vahan
Audemars Piguet
B
Baume & Mercier
Buccellati
Bulgari
C
Cartier
Casato
Chanel
Chopard
Christopher Designs
D
David Webb
David Yurman
de Grisogono
E
Effy
Endless
F
Fossil
G
G-Shock
Gabriel & Co
Gemfields
Source: PIB YTD (Jan-Sept) 2015
H
Harry Winston
Hearts On Fire
Henri Daussi
House Of Tanzanite
S
Shinola
Silpada
Simon G
Spark
Stephanie Kantis
Swarovski
J
Jack Kelege
JB Star
John Hardy
L
Lagos
Le Vian
T
Tacori
M
Marco Bicego
Martin Katz
Michael M
Monica Rich Kosann
Movado
O
Omega
R
Richard Mille
Roberto Demeglio
Rolex
TAG Heuer
Tamara Comolli
Tiffany & Co.
TOUS
V
Valina
Van Cleef & Arpels
P
Pandora
Patek Philippe
Phillip Gavriel
Piaget
Pomellato
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION
BEAUTY, FRAGRANCE & HBA ADVERTISERS
A
Algenist
Alterna
Always
Amore
Armani Beauty
Armani Fragrance
B
Balenciaga Fragrance
Bond No 9 Fragrance
Bottega Veneta
Fragrance
Burberry Beauty
C
Calvin Klein Fragrance
Catherine Malandrino
Fragrance
Chanel Beauty
Chanel Fragrance
Chantecaille Beauty
Chantecaille Fragrance
Chloé Fragrance
Clairol
Clarins
Clarisonic
Clé De Peau
Clear
Clinique
Colgate
Color Prep
Conair
CoverGirl
Crest
D
DeveloPlus
Dior Beauté
Dolce & Gabbana
Fragrances
Donna Karan Fragrance
Dr. Brandt
E
Estée Lauder
Exuviance
Source: PIB YTD (Jan-Sept) 2015
G
Gucci Fragrances
H
Hourglass
R
RoC
Rusk
S
Secret
Sephora
Shiseido
Sisley
StriVectin
J
Jane Iredale
Jo Malone
L
L’Oréal Paris
La Mer
La Prairie
Lancôme
Laura Mercier
T
Toni & Guy
Tory Burch Fragrance
Tria Beauty
M
M.A.C. Cosmetics
Marc Jacobs Beauty
Maybelline New York
Michael Kors
Fragrance
Moroccanoil
N
Napoleon Perdis
NARS
Natura Bissé
Neutrogena
Nexxus
U
Urban Decay
V
Vidal Sassoon
Viktor + Rolf Fragrance
Z
Zoya
O
OGX
Olay
OPI
P
Pantene
Perricone MD
Philosophy
Physicians Formula
Prevage
Proganix
HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION