2016MEDIA KIT

The Energy Equipment Marketplace
2016MEDIA KIT
Connecting you with active buyers.
Anytime.
Anywhere.
Any way.
Connecting
you with
active buyers
Dear Advertiser,
Thank you for the opportunity to tell you about Tradequip International.
Tradequip has brought oil and gas buyers and sellers together for 38 years. As the energy
equipment marketplace in print and online, we offer the most comprehensive selection of new
and used equipment and related services for sale. We’re a “one-stop shop” for end users around
the globe.
Your ad budget works harder with Tradequip because our value is constantly increasing. At
Tradequip.com, intensive search engine optimization (SEO) efforts, as well as new features like
premium inventory listings, featured items, social media and banner advertising, all drive more
buyers to your products and services.
I invite you to take a look through these pages and discover how hard we can work for you. For
more information, or to start building your marketing plan, contact our friendly staff today.
We look forward to serving you and helping your business grow!
Sincerely,
Jeff Dyer
Publisher
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GET MAXIMUM EXPOSURE AND VALUE WITH TRADEQUIP
print edition circulation
tradequip.com traffic
social media
trade shows
$
value-added benefits
= PROVEN RESULTS
PRINT
Tradequip’s print edition delivers worldwide to the energy
industry’s active buyers three times a month. Quick turnaround
from closing dates to printing and mailing ensures that pricesensitive inventory gets immediate and maximum exposure.
Tradequip provides tremendous value with its qualified
circulation, now over 44,000 copies each month. It is read by
buyers in the exploration, well servicing, drilling, production,
pipeline construction and petrochemical/refining industries.
Thousands of copies are also distributed at trade shows
throughout the year.
TRADEQUIP EXPOSURE – TOP 20 STATES
1. Texas
2. Louisiana
3. Oklahoma
4. California
5. Florida
6. Colorado
7. Kansas
8. New Mexico
9. Mississippi
10. Ohio
11. Pennsylvania
12. Illinois
13. Alabama
14. Wyoming
15. Michigan
16. New York
17. Arkansas
18. Kentucky
19. West Virginia
20. New Jersey
KEY PRINT BENEFITS
• Distinct sections
• Table of Contents
• Advertiser Index
• Quick turnaround
• Current inventory
• Worldwide distribution
TRADEQUIP EXPOSURE – TOP 20 INT’L
1. Canada
2. England
3. Malaysia
4. Scotland
5. Australia
6. Netherlands
7. China
8. Singapore
9. Norway
10. Germany
11. Mexico
12. United Arab Emirates
13. Italy
14. Brazil
15. France
16. India
17. Indonesia
18. Nigeria
19. Denmark
20. Colombia
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TRADEQUIP.COM
All advertisements placed in the print edition of Tradequip are
available for easy searching and viewing on Tradequip.com at no
extra cost to you. Plus, you can upload your complete inventory
listings with our easy-to-use inventory management tools.
Prospective customers can also send you Want-to-Buy/Want- toRent emails. If you want, we will also design and host your own
website.
Tradequip.com has the same “one-stop shop” characteristics as our
print format. Visitors can search for Drilling Equipment, Drill String,
Production Equipment, Parts, Supplies, Tools, Industry Related
items, and Auctions & Events. Users can also search the entire site
(and your entire inventory) by make, model or manufacturer. Each
section of Tradequip.com is open to all visitors, allowing your
inventory to reach prospective customers beyond our sizable print
circulation.
SOCIAL
MEDIA
SOCIAL
MEDIA
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KEY WEB BENEFITS
•
•
•
•
•
•
•
•
•
•
Quick search
Advanced search
Company search
Category choices
Digital edition
Auctions
Events/Trade Shows
Auction calendar
Social media
Mobile access
2016 TRADE SHOW SCHEDULE
SHOW
LOCATION
SHOW DATES
SHOW ISSUE
CLOSING DATE
SPE/ICOTA
Houston, TX
March 22-23
Second March
March 7
Texas Alliance of Energy Producers
Wichita Falls, TX
April 19-20
Second April
April 6
Offshore Technology Conference
Houston, TX
May 2-5
Third April
April 15
Global Petroleum Show
Calgary, AB
June 7-9
Third May
May 17
DUG East
Pittsburgh, PA
June 21-23
Second June
June 7
Offshore Northern Seas
Stavanger, Norway
Aug. 29-Sept. 1
First August
July 26
Permian Basin Int’l Oil Show
Odessa, TX
Oct. 18-20
Second October
Oct. 5
Offshore South East Asia
Marina Bay, Singapore
Nov. 29-Dec. 2
First November
Oct. 26
International Workboat Show
New Orleans, LA
Nov. 30-Dec. 2
Third November
Nov. 15
Call or check online for show issues and ad closing dates.
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WEBSITE ADVERTISING
BANNER ADS
Receive prime placement on
Tradequip.com with a platinum
homepage banner, a silver category
banner or a footer banner throughout
the site. Gold banners appear in rotation
on the homepage. Banners link to a
company page on the Tradequip site.
Redirect to company site available. Or
place an ad on our mobile edition.
BANNER AD SIZES
180 x 150
Platinum, Silver and Footer Banners
Gold Banners
728 x 90
200 x 70
Mobile Banners
SPONSORED VIDEOS
Videos on Tradequip.com command attention,
increase reach and engage the user—and they get
clicks!
Sponsored videos get prime placement on
the Tradequip.com homepage. Create synergy
and increase the reach of your ad campaign by
featuring your company video on the home page
of Tradequip.com. With an unlimited runtime, these
videos showcase your message in an interactive
format.
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If you need assistance in creating a video for your
company, we can help! Contact us to today to start
the process of designing your next promotional
video.
ADVERTISING RATES
HOMEPAGE
Platinum
$500/month
Gold
$250/month
Footer
$300/month
INTERIOR PAGES
Silver Plus
$250/month
Silver
$150/month
MOBILE BANNER
$300/month
SPONSOR VIDEO
$300/month*
*Creative fees for video production are not included in listed price.
WEBSITE ADVERTISING
ONLINE FEATURED LISTINGS
Promote your inventory item as
a featured listing for premium
exposure on Tradequip.com.
Featured Listings are shown
at the top of the search results
pages and along the top of
relevant searches. Sellers can
easily log in and select featured
items from their inventory list on
the site. Rate: $30.00/listing
INVENTORY/LISTINGS
Items with premium listing
placement are shown at
the top of the search results
pages and along the top of
relevant searches. Tradequip
has many ways to maximize
your inventory’s exposure.
Call your ad rep to find out
more!
n
Gold -Gold position will be the first grouping of
inventory listings shown on the results page for a
specific item. (Listings with photos will be placed above
listings without photos in the Gold section.)
Rate: $20.00/listing
Bronze -Bronze position will be the third grouping
of inventory listings shown on the results page for a
specific item. (Listings with photos will be placed above
listings without photos in the Bronze section.)
Rate: $10.00/listing
Silver -Silver position will be the second grouping
of inventory listings shown on the results page for a
specific item. (Listings with photos will be placed above
listings without photos in the Silver section.)
Rate: $15.00/listing
None -By selecting none, inventory items will be shown
below any Gold, Silver or Bronze listings for a specific
item. (Listings with photos will be placed above listings
without photos.)
Rate: No Charge/listing
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PRINT ADVERTISING RATES
1/16 page
1/8 page
1/4 page
Size
12-month
Discount
18%
3-month
Discount
13%
Regular
Rate
FULL-COLOR RATES (THREE CONSECUTIVE ISSUES)
1/16 page
$ 360
1/8 page
$ 312
$ 294
657 573 540
2.5” x 3.5”
2.5” x 7”
5.083” x 3.5”
5.083” x 7”
10.167” x 3.5”
1/4 page1,101 957 903
1/2 page
3/4 page
Full page
1/2 page 2,0011,740 1,641
3/4 page 2,9282,547 2,400
Full page 3,7953,303 3,111
Double spread 7,2096,270 5,910
Center spread 7,9296,897 6,501
5.083” x 14.25“
10.167” x 7”
7.667” x 14.25”
10.167” x 10.5”
Front cover
10.167” x 14.25”
ONE-COLOR RATES* (THREE CONSECUTIVE ISSUES)
Double Spread
1/16 page
10.167” x 14.25” (x2)
10.167” x 10”
Front cover 6,2345,424 5,112
$ 234
$
204
$
192
1/8 page
423
369
348
1/4 page
789
687
648
1/2 page 1,473
1,281 1,209
3/4 page 2,148
1,869 1,761
Full page 2,796 2,433 2,292
Other ad sizes available. Please call our advertising
consultants if you have any questions. Rates effective
First January Issue, 2016.
Double spread 5,310 4,617 4,353
Center spread 5,841 5,079 4,788
*Black plus one spot color
CLASSIFIED ADVERTISING
ONLINE / PRINT
STANDARD
EXPANDED
$45
$65
• 31-day listing on Tradequip.
com
• Spec Page Listing Includes 5
Online Photos
• 4 Lines in Print for 3 Issues
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• 31-day listing on Tradequip.
com
• 10 Online Photos + Media
(PDF, Video, etc.)
• 6 Lines in Print for 3 Issues
WEB ONLY
PREMIUM
$120
• 31-day listing on Tradequip.
com
• 15 Online Photos + Media
(PDF, Video, etc.)
• 8 Lines in Print for 3 Issues
• Photo with Print Ad
ECONOMY
$35
• 31-day listing on Tradequip.
com
• 1 Photo and Basic Text
Description
OTHER VALUE ADDED BENEFITS
L
P
M
A
• Text, company logo or photo
• 7 lines of description
• 3 lines of contact information
Email Campaigns
Tradequip’s email campaigns are an excellent way to promote
auctions or release other time-sensitive information to industry
professionals. Consisting of buyers and sellers who do not opt
out of receiving our emails, our managed database of recipients is
continuously updated. Ideally, you can provide email graphics to be
sent, or our staff can work with you to design custom graphics that
meet your needs. Time frames for sending vary by project but are
generally based on the complexity of the graphics and html markup. Call for more information and pricing.
E
X
E
Featured Listings
Featured listings appear in our
print edition. The featured listings
are available for $90 per insertion.
Each featured listing can contain:
Bind-Ins
Tradequip offers a variety of bind-in insert options, including
several sizes and geographic targeting. Please contact us for a
custom quote based on your marketing needs.
Inserts
Tradequip will include your product information in our trade
show bagged distribution.
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All display rates cover three consecutive issues; 5% discount applies with
initial order. Ads can begin with First, Second or Third issue. Three- and 12-month
discounts apply to schedules contracted in advance. No rebates. Front and back
covers must be contracted in advance, no cancellations. Add $4 per photo. Blind
ads $12 extra per month. Referral ads $5 extra. Bleeds not available.
Base rates are for black plus any one color, no less for black only. Rates for black
plus two or more colors same as color rates. Single colors will be simulated using
process inks.
Copy and Reproduction Restrictions: High-resolution digital photos or good
quality 35mm prints required. No Polaroid photos. Agencies must provide
electronic files that comply with the Digital File Submission Guidelines (www.
tradequip.com/digital). Include a color proof with digital files. We will reproduce
“pleasing color.” Please refer to the Digital File Submission Guidelines for additional
information on our reproduction standards. Copy changes can be made after each
three-issue run.
Process Color Closing Dates: Three working days prior to regular closing dates.
MECHANICAL REQUIREMENTS
1. Printing process: Web offset.
2. Binding method: Saddle stitch.
3. Est. trim size: 10.75” wide by 14.875” deep.
4. Four-column page format.
5.
Width of one column: 2.5”
Width of two columns: 5.083”
Width of three columns: 7.667”
Width of four columns: 10.167”
TERMS
Display—Prepayment with initial order. Credit extended to advertisers with
prompt payment record. Late charges will be assessed on past-due accounts.
Classified—Prepayment with initial order. Orders for less than $45 are strictly
prepayment in advance. Credit on larger orders will be extended after establishing
proven payment record. Major credit cards accepted. All payments outside the U.S.
should be made by credit card or a check drawn on a U.S. bank.
1. Publisher will not be bound by any conditions appearing on order blanks or
copy instructions which conflict with any provision contained in its rate card
or with its policies.
2. Frequency rates are available when space is contracted in advance for three
months (nine issues) or 12 months (36 issues).
3. Advertisers billed at contract rate who fail to fulfill such contract will be shortrated.
4. Orders accepted are subject to change in rates upon one month’s notice from
the publisher. However, contracts may be cancelled at the time the change in
rates becomes effective without incurring a short-rate adjustment, provided
the contract rate has been earned up to the date of cancellation.
5. Publisher reserves the right to hold advertiser and/or its advertising agency
jointly and severally liable for such monies as are due and payable to the
publisher.
6. Publisher does not assume responsibility for the contents of advertisements,
and all representations or warrants made in such advertising are those of the
advertiser and not of the publisher. Publisher is not liable to advertiser for
any misprints in advertising not the fault of the publisher. In such an event,
the limit of the publisher’s liability shall be only the amount of the publisher’s
charge for such advertising.
6. Depth of column: 14.25”
7. The publisher assumes no liability if for any reason it becomes necessary to
omit an advertisement.
7. Minimum size space unit: one column by one inch (2.5”W by 1”D).
8. No cancellations or changes in orders accepted after closing dates.
8.Ads must be as many inches deep as columns wide (excluding horizontal
1/4 pages).
9. Page number or position on page is not guaranteed.
9. Publisher accepts electronic files that comply with the Digital File Submission
Guidelines at www.tradequip.com/digital or copy to be typeset. Mail proofs
flat or in tube.
10. Any digital file repair or special artwork billed at cost.
11. For best quality, submit clear, sharp photos. Publisher will not be responsible
for quality when clear, sharp photos are not submitted.
12. Publisher recommends that type, lettering, rules and pictures across
gutter be avoided to allow tolerance for some variation in folding and
alignment of pages.
ISSUANCE & CLOSING DATES
Published 36 times a year (three issues per month). Closing dates for display
and classified are: First Issue, 27th of preceding month; Second Issue, 7th of
publication month; Third Issue, 17th of publication month. If Saturday, one day
earlier; if Sunday, one day later. Deadline is Noon Central Time.
*With certain strict guidelines you can also email ads or provide them on a
variety of media. Do not send display ads electronically before contacting
your sales representative or reviewing the important specifications online at
www.tradequip.com/digital.
174 Fourth Street
Crossville, TN 38555
P.O. Box 509
Crossville, TN 38557
Online:
www.tradequip.com
display@tradequip.com* (display)
classified@tradequip.com* (classifieds)
10. The publisher assumes no liability for any errors in orders received by
telephone or after the first run on all other orders.
11. All advertising is subject to publisher’s approval. The publisher reserves
the right to reject advertising which he feels is not in keeping with the
publication’s standards.
12. Contract advertisers are entitled to one complete change of copy every three
issues. When change of copy is not received by closing date, copy run in
previous issue will be inserted.
COMMISSIONS & DISCOUNTS
Classified advertising is not commissionable.
Agency commission granted to accredited agencies on display advertising. No
cash discount. Agencies failing to pay their accounts on a timely basis are subject
to a late charge and forfeiture of commission.
Agency must submit electronic files. Accurate proofs must accompany all display
advertisements. Ads that are submitted electronically (disk, email, etc.) are
commissionable providing they adhere to the Digital File Submission Guidelines.
Refer to www.tradequip.com/digital or call your representative. There is a charge
for any digital file repair, composition or retouching done by the publisher.
Telephone:
Fax:
(800) 251-6776 (U.S. & Canada)
(931) 484-5137 (International)
(800) 423-9030 (U.S. & Canada)
(931) 484-2532 (International)