Future Dealer Development Program

FUTUREDEALER
DEVELOPMENT PROGRAM
D
SE
O
BY F
CO
PO F
PU E
N
LA R
D
R I
D N
EM
AN G
If you’re considering the expansion of your retail organization or a
change in management that will shape your dealership organization
for the long term, your first step to creating a solid transition is to
enroll in Chrysler’s Future Dealer Development Program.
YOU’VE WORKED HARD TO
BUILD A SUCCESSFUL
CHRYSLER FRANCHISE…
FUTUREDEALER
DEVELOPMENT PROGRAM
IS THE NEXT GENERATION
READY TO CONTINUE WHAT
YOU STARTED?
TAUGHT BY RESPECTED RETAIL AUTOMOTIVE EDUCATORS
The Future Dealer Development Program features courses developed by respected retail automotive training and business
educators. Throughout the program, dealer candidates are exposed to a well-rounded offering of live instruction and distance learning
opportunities, including self-study and live virtual conference settings.
NADA University – Seven workshops of the core curriculum were custom designed
for Chrysler and its next generation of dealers by NADA University, the education and
training arm of the National Automobile Dealers Association (NADA). The end result
is a collection of courses and experiences ideally suited to developing a future Chrysler
retail leader.
Participants are exposed
to new ideas from leading
educators and best practices
from dealerships across
the country.
Walsh College – Workshops on contract and labor law are provided by Walsh College, a private, not-for-profit,
upper-division, all-business college in Southeast Michigan. Founded in 1922, Walsh College offers bachelor’s,
master’s, and doctoral degrees, as well as professional certificates.
Chrysler Academy – Sales, After Sales and New Product Launch Training is supplied by
Chrysler Academy, Chrysler’s dealer training organization that is responsible for training more
than 80,000 U.S. retail Chrysler and FIAT® dealership professionals each year –
and more abroad.
SMALL GROUP YIELDS
BIG RESULTS
Participation in the Future Dealer Development Program
is limited to ensure optimal learning effectiveness.
The program is open to dealer candidates from across the
country who will progress through the program together as
a group (maximum of 15 participants). This mix of
backgrounds and dealership experiences exposes
participants to best practices and new ideas from
dealerships with varying retail automotive
marketplace challenges and successes.
FUTURE DEALER DEVELOPMENT PROGRAM
Training the next generation of dealers
If you’re expanding your organization or considering the transition of dealer management roles, Chrysler’s Future Dealer Development
Program can help ensure your organization is in good hands for years to come.
Comprehensive 18-month training program
Replacing the longstanding Sons and Daughters Conference, the Future Dealer Development
Program has a completely new approach featuring an intensive 18-month training plan designed
to build skills in finance, management and operations. The end result is a dealer candidate who is
prepared to address today’s retail automotive challenges.
Future Dealer Development helps
candidates hone skills in finance,
management and operations.
Earning the title of “Dealer” shouldn’t be easy
Future Dealer Development focuses on five key areas of dealership operations with 24 days of live training and more than 20 hours of
online courses, plus a final project that applies new concepts learned during the program.
• Operations Management – This is the core of the dealer curriculum and includes seven comprehensive workshops taught by industry
professionals from NADA University and Walsh College. Topics covered range from financial management and sales operations to
marketing and labor law. All courses are taught near Chrysler headquarters
• Sales – These courses are offered by Chrysler Academy and cover a wide range of
sales-related topics, including sales management, personnel staffing, marketing
and operations
• After Sales – Also offered by Chrysler Academy, after sales courses focus on how to
grow service and parts business and develop loyal customers who return to the
dealership when it’s time for the next vehicle
The program includes 24 days of
live training, 20+ hours of online
courses and a final project that must
be completed within the 18 months.
• New Product Launch Training – There are a significant number of new vehicles being launched over the next two years, and
Chrysler Academy training covers each one, highlighting what you need to know to sell the new lineup
• Capstone Project – Participants create a business plan for a prospective dealership, applying the concepts learned during
the program
CORE CURRICULUM – OPERATIONS MANAGEMENT
All Operations Management workshops are conducted live and in person. They will be held in Metro Detroit near Chrysler headquarters in
Auburn Hills, Michigan on the following target dates for the second offering.
December 16-19, 2014
February 17-20, 2015
May 5-8, 2015
• Program Overview and Welcome
– Following an executive welcome,
participants receive an orientation to
the program
• Service Operations Financial
Analysis – Review and critical analysis
of service and parts department
financial performance, including how
to create realistic forecasts
• Parts Operations Management
– Techniques to maximize departmental
and dealership profit, including analysis
of staff efficiency, pay plan structures,
inventory opportunities and more
• Consultative Selling Financial
Analysis – Evaluate consultative
selling strategies, including
negotiation techniques and
overcoming sales objections
• Building Rapport with Customers
and Employees – Review tools,
techniques, and strategies to build
rapport, build relationships and connect
with customers and employees. Includes
techniques to handle difficult people
and achieve resolutions
• Customer Experience Initiative (CEI)
– Review the four cornerstones of
a dealership and identify how each
builds a strong customer-centric
foundation, and locate Customer
Experience data through
DealerCONNECT
• Financial Analysis – Review and
critical analysis of dealership operations,
balance sheet, including calculations
to compare receivables and gross and
expense performance and more
Note: Dates in late 2015 and 2016 to be
confirmed and are subject to change.
SUPPORTING COURSES
SALES COURSES
AFTER SALES COURSES
All Sales courses are scheduled Virtual
Classroom Online (VCO) offerings where
participants interact with a live instructor and
other students. There is a recommended (not required)
order, but all must be completed before the program ends.
All After Sales courses are completed online. Most are
scheduled VCO offerings; a few are self-study courses that
can be completed at any time. As with Sales courses, there is
a recommended (not required) order, but all must be completed before
the program ends.
• Customer Experience Initiative (CEI)
• Active Service Delivery
• Growing Your Business
• Management Principles
• Putting the Customer First
• Warranty Reports
• Sales Operations
•
Managing Retail Service Selling • Warranty for Service
• Customer Promoter Score (CPS)
•
Parts Inventory Control Process
• High-Performance Staffing
• Communicating with
Today’s Customers
• Effective Marketing Solutions
Future Dealer Development 18-Month Curriculum
Target date: October 6-9, 2015
Target date: December 15-18, 2015
Target date: April 11-14, 2016
• New and Used Operations
– Dealer-level review of variable
operations, including methods to
increase profit, management structures,
sales processes, retail finance, tracking
technologies, marketing, vehicle
inventory analysis and much more
• Dealer Performance Workshop
– Outline strategies to identify current
performance, define action plans and
measure efforts to improve overall
performance. This course is taught by
Joe Lescota, retail automotive expert
• Labor Law – Review different
employment types, laws that
affect employees, hiring policies,
contractual implications and
employment termination methods
• Owning the Market with
eCommerce – Review key internet
metrics and web analytics reporting
tools, plus associated inventory and
pricing processes and standards
• Contract Law – Review contract
structures, types of business
agreements, rights under all
types of business contracts,
remedies and defending rights
in contractual relationships
CAPSTONE PROJECT
Participants will apply what they have learned in the Capstone Project, completing a
business plan for a prospective dealership. The content of the business plan follows the
key points taught during the 18-month curriculum and will feature details on finance,
staffing, procedures and processes, sales systems and much more. The final plan will be
presented to a Chrysler panel, including senior management, for review and feedback.
NEW PRODUCT LAUNCH
TRAINING COURSES
Chrysler Group LLC’s publicly disclosed
plans call for more than a dozen new vehicles
(including FIAT® models) to launch in the 2014-15 timeframe.
Timing and availability will be determined based upon
vehicle launches.
CAPSTONE PROJECT – BUSINESS
• Chrysler Tools – Review numerous
online reporting tools designed for
dealership use
• Plant Tour – Participants will tour
a local Chrysler assembly plant and
review latest manufacturing techniques
• Graduation Banquet
– Recognize completion of the Future
Dealer Development Program with
graduation banquet
SEE BACK COVER FOR
REGISTRATION DETAILS
SECOND OFFERING REGISTRATION
LIMITED ENROLLMENT – SIGN UP NOW TO SAVE A SPOT
Enroll by August 15, 2014 to reserve a spot. Enrollment is limited to 15 participants.
This ensures optimal learning opportunities for participants.
Back
INVESTMENT
If your dealership participates in the Chrysler Academy training subscription,
the cost for the 18-month dealer training curriculum is $9,750.
TRAVEL AND ACCOMMODATIONS
Cost of the program does not include travel nor accommodations.
Six trips to the Metro Detroit area will be required.
HOW TO ENROLL
You can enroll in the Future Dealer Development Program via DealerCONNECT.
Select the Training tab to go to the Chrysler Academy Learning Center and
use course code DLRFDDIL, offering number 509940, to reserve your spot.
MORE INFORMATION
Contact your regional Business Center lead or Chrysler Academy at
JRL10@chrysler.com for additional information.
Chrysler Academy reserves the right to modify the curriculum if necessary.