Etihad Airways Facts and figures

Etihad Airways
Facts and figures
Issue five
January 2009
1
Contents
Etihad Airways
Our nation
2
Our business
4
Our fleet
6
Our network
8
Focus on:
Moscow, Almaty
9
Etihad Airways has achieved significant growth since it first took to the
skies in November 2003 and it continues to maintain its position as the
world’s fastest-growing commercial airline.
The Abu Dhabi-based airline flew more than six million passengers in
2008, a 34 per cent jump on 2007.
The growth during 2008, Etihad’s fifth year of operations, saw passenger
numbers total 6,021,931 and the average seat factor rise from 68 per cent
to 75 per cent. The airline also took delivery of nine new aircraft boosting
its fleet to a total of 42.
Currently, Etihad flies to destinations across Africa, Asia, Australasia,
Europe, North America and the Middle East with six new destinations
joining the network in 2008. The addition of Beijing, Minsk, Chennai,
Kozhikode, Almaty and Moscow bring Etihad’s network to an impressive
50 destinations. New destinations already confirmed for 2009 include
Melbourne and Athens.
The airline’s record order of US $43 billion at the Farnborough International
Airshow for up to 205 Airbus and Boeing aircraft reflects the strength and
pace of economic growth in Abu Dhabi and the integral role Etihad will
play in the Emirate’s future.
Etihad’s fleet order also mirrors the Middle East’s increasing emergence as
a new focal point of global aviation and a natural air bridge between East
and West.
As the UAE’s national airline, Etihad Airways encourages and actively
promotes the recruitment and career development of UAE nationals within
a multi-cultural workforce that now includes 116 nationalities. The airline’s
Emiratisation scheme now boasts more than 120 participants across the
cadet pilot, management trainee and technical engineering programmes.
Sports sponsorship continues to play a major part in Etihad’s marketing
strategy. Etihad strengthened its sponsorship programme in 2008 with
announcements of major deals with the Ferrari Formula 1 team, the All
Ireland Hurling Championships and the Formula 1 Abu Dhabi Grand Prix
which starts in 2009. Etihad also announced that from March 2009 the
Telstra Dome in Melbourne will be re-named the Etihad Stadium.
2
Our service
10
Focus on:
Etihad Crystal Cargo
Etihad Holidays
11
Our people
12
Our sponsorships
14
Our loyalty programme
16
Our nation
Abu Dhabi is one of the fastest growing cities in the world. With its visionary development plans and position
as an exciting business and tourist hub, the UAE’s capital city is the cultural, political and economic heart of
the country and a dynamic destination ideally located between East and West.
Grand Prix prize
Abu Dhabi rocks
A walk on the wildlife side
The eyes of the world will be on Abu Dhabi in November
2009 when the Formula 1TM Etihad Airways Abu Dhabi
Grand Prix makes its debut in the Emirate.
The elite of the motor racing world - along with thousands
of tourists from all corners of the globe - will descend
upon Abu Dhabi for the inaugural event on Yas Island.
Construction of the Yas Marina Circuit is at an advanced
stage and is on schedule for the showpiece event which will
be staged on 1 November, the final race in the 2009 FIA
Formula 1™ World Championship calendar.
Yas Island is a natural 2,550 hectare island located to
the east of Abu Dhabi island. Along with the world-class
racetrack, Yas Island will feature a Ferrari theme park,
signature hotels and golf courses.
Yas Marina Circuit is a collaboration between several
different parties and is managed by Abu Dhabi Motorsports
Management (ADMM). The original plan was evolved by
creative mastermind Philippe Gurdjian (CEO, ADMM) in
conjunction with ALDAR, the builders of the track, and
renowned architects Tilke GmbH.
George Michael wowed thousands of adoring fans in
December at his last ever concert at Abu Dhabi’s Zayed
Sports City Stadium. The historic event was testament to
Abu Dhabi’s increasing prominence as the leading hub for
culture and entertainment in the Middle East.
For the first time, one of the UAE’s most beautiful nature
sanctuaries is easily accessible to the public following the
opening of the Desert Islands Resort and Spa (below).
Originally conceived as a wildlife reserve to ensure the
survival of Arabia’s most endangered species, Sir Bani Yas
Island is one of the great legacies of Sheikh Zayed Bin
Sultan Al Nahyan, the late President and founder of the
UAE. Today it hosts the Arabian Wildlife Park which spans
three quarters of this 87 square kilometre island and is
home to a variety of free roaming animals including one
of the world’s largest herds - more than 400 - of Arabian
Oryx.
On the waterfront
Built to showcase Arabian architecture and reflect
traditional Arab hospitality the newly opened Qaryat Al
Beri Souk is the first of its kind in Abu Dhabi.
The souk, which is set on two levels, is a fusion of
Arabian architecture with a Venetian theme. Water canals
meander through the souk and nearby properties with
traditional Arabic “abra” boats to ferry guests from the
adjacent Shangri-La Hotel.
Several well-known restaurants and coffee shops have al
fresco dining terraces that overlook the Grand Mosque.
Located between Maqta and Musaffah bridges, the souk
is the latest amongst a range of waterfront projects being
developed in the Qaryat Al Beri area.
4
Other high calibre performers to perform in Abu Dhabi
recently include Shakira, Christina Aguilera (below), Alicia
Keys, Justin Timberlake and Bon Jovi.
Abu Dhabi facts
Population
1.4 million
Currency
Dirham (Dh)
Land
67,340 sq km
GDP
Dh 367 bn (US $100 bn)
Investment
US $200 bn (Dh 735 bn) will be invested in
Abu Dhabi during the next 10 years
Airport
Abu Dhabi airport
Airport capacity
12 million passengers in 2009
5
Our business
Etihad Airways has achieved significant growth since it first took to the skies in November 2003 and it
continues to maintain its position as the world’s fastest-growing commercial airline. Another year of recordbreaking expansion was recorded in 2008.
US $210 million secured
to finance new aircraft
Record growth tops
impressive year
Etihad agreed aircraft financing facilities worth
more than US $210 million in December 2008.
The deal will see two new Airbus A340-600 widebody aircraft join Etihad’s expanding fleet.
Etihad Airways flew more than six million passengers
in 2008, a 34 per cent jump on 2007.
The twelve month period saw passenger numbers
total 6,021,931 and the average seat factor rise from
68 per cent to 75 per cent. The airline also took
delivery of nine new aircraft boosting its fleet to a
total of 42.
Passenger growth
5.0m
4.5m
Capping a hugely successful year, a record 20,937
passengers flew with Etihad on Friday 19 December
making it the airline’s busiest day.
4.0m
3.5m
3.0m
2.5m
Etihad announced new codeshare agreements with
Jet Airways, Yemen Airways, Saudi Arabia Airlines,
Sri Lankan Airlines and Brussels Airlines in 2008 and
takes the total number of partners to 12 airlines.
A 12-year finance lease for a further US $102
million was also agreed with a consortium of
regional and international lenders to finance the
airline’s acquisition of the other 288-seat aircraft.
6m
4.6m
Global distribution
2.8m
Etihad Airways and Amadeus IT Group launched Amadeus Gulf, a joint venture company to provide a global distribution
system for travel companies and travel agents in the UAE, Bahrain and Oman.
2.0m
1.5m
1.0m
0.5m
0
The Amadeus reservations system offers travel agents in these markets access to a database of Etihad’s full range of air
fares. In addition to accessing data on Etihad, Amadeus Gulf offers travel agencies a wealth of information on more
than 740 other airlines, nearly 80,000 hotels, 17 cruise lines, 22 car rental companies, 190 tour operators and 87 travel
insurance companies across the world.
1m
340,000
2004
2005
2006
2007
2008
Etihad has the majority 51 per cent shareholding in Amadeus Gulf, with three members on the board, including the
chairman, Wayne Pearce, the airline’s executive vice president strategy and planning.
Etihad carried more than six million passengers in 2008.
High five
Etihad Airways marked a major milestone in its rapid growth story as it celebrated its fifth anniversary on 5 November 2008.
On the same day in 2003 the national airline of the United Arab Emirates launched its inaugural flight from its home base of
Abu Dhabi to Al Ain which was followed a week later with Etihad’s first commercial passenger flight to Beirut.
Seat factors
85
80
75
70
65
During the five years Etihad has flown nearly 14 million passengers on more than 87,000 flights to 50 destinations across
the Middle East, Africa, Australia, Europe, North America and Asia. The airline’s fleet had grown to 42 aircraft by the end of
2008.
60
Etihad’s incredible growth story shows little signs of slowing. It has set its sights on flying 25 million passengers a year by
2020 and more than doubling the number of cities served to 100. To support this continued growth, Etihad’s workforce is
expected to grow to 27,000 people by 2020.
45
55
50
Per cent
6.0m
Number of passengers
Etihad launched six new routes in 2008 – Beijing,
Minsk, Almaty, Kozhikode, Chennai and Moscow
– and signed a record US $43 billion deal at the
Farnborough International Airshow for up to 205 new
aircraft.
Etihad mandated Al Hilal Bank to raise US $110
million through Islamic financing for funding of
one of the A340-600 aircraft (pictured right).
Jan
Feb
2005 March
April
2006 May
June
July
2007 Aug
Sept
Oct
Nov
Dec
2008
The airline achieved average seat factors of 75 per cent across its route network in 2008.
6
7
Our hub
Scheduled to open during the start of 2009, Abu Dhabi airport’s Terminal 3 will mark the start of another
impressive new year for Etihad Airways.
Focus on...
Airbus A340-600
New terminal for Abu Dhabi airport
The Airbus A340-600 is the world’s longest commercial passenger aircraft, providing passenger capacity similar to a Boeing 747
but with twice the cargo capacity in the hold.
Etihad currently has five A340-600s in service, with an
additional two aircraft to be added in 2009.
Total capacity
286
Diamond first class
12
Pearl business class
30
Coral economy class
244
Current fleet
(end of 2008)
Arrivals
(in 2009)
Boeing B777
5
1
Airbus A340-600
5
2
Airbus A340-500
4
0
Airbus A340-300
1*
0
Airbus A330-200
14
2
Airbus A320-200
8
5
30
Airbus A319-100
2
0
20
Aircraft
Airbus A330-300
Freighters
Total
* To be retired from fleet in 2009
8
Total capacity (standard two cabin configuration)
0
1
3
0
42
11
Terminal 3 provides 20 economy check-in desks and a dedicated
premium area with 13 check-in desks for Etihad’s first and business
class customers.
The premium experience starts curb-side where first and business
class customers disembark from their limousine taxi and enter a
dedicated entrance to the terminal. Premium passengers can also
look forward to dedicated emigration and fast track electronicgates.
The Etihad lounge
Growth of fleet
60
50
40
10
Number of aircraft
The aircraft was first introduced into the Etihad fleet in 2007
and has had a significant impact on long haul destinations
such as Sydney, New York and Toronto, carrying 46 more
passengers than the A340-500.
Providing capacity for up to five million additional passengers
a year the Etihad-dedicated terminal has been designed to meet
growing demand at Abu Dhabi until a new Midfield terminal
complex is completed in 2012.
52
42
37
Customers looking to unwind can relax on individual
day-beds hidden behind curtains in a lavender-scented
room. There is also a modern boardroom-style meeting
room which contains video conferencing facilities,
broadband internet access and high quality audio visual
equipment.
21
6
10
0
2004
2005
2006
2007
Visitors to Etihad’s new Terminal 3 premium lounges will
be able to enjoy true opulence before flying, whether
they need to relax or catch up on some work. Among the
new offerings is a Cigar lounge and Champagne bar.
2008
2009
There is also a VIP Majlis where a personalised service
is provided and includes a personal chef, butler, spa
therapist and dedicated concierge.
Air travellers can enjoy a large duty free shopping area in the
atrium mall which will host some of the world’s most exclusive
brands. Several food and beverage outlets will also provide
passengers with an array of refreshments.
Connecting passengers will be provided with new transfer facilities
and a transit lounge that includes a dedicated connector link
between Terminal 1 and Terminal 3.
Terminal 3: at a glance:
Square metres:
75,000 square metres
Number of gates:
10 of which two are
A380-compatible
Check-in counters:
20 economy
13 premium
Passenger capacity:
5 million
9
Our network
Focus on...
The launch of Almaty and Moscow in December 2008 brings to 50 the number of destinations now
served by Etihad.
Moscow, Russia
Almaty, Kazakhstan
Almaty, Kazakhstan
Moscow, Russia
Growing network
Abu Dhabi • Almaty • Amman • Athens • Bahrain • Bangkok • Beijing • Beirut • Brisbane • Brussels • Cairo • Casablanca • Chennai • Damascus
Dammam • Dhaka • Doha • Dublin • Frankfurt • Geneva • Islamabad • Istanbul • Jakarta • Jeddah • Johannesburg • Karachi • Kathmandu
Khartoum • Kochi • Kozhikode • Kuala Lumpur • Kuwait • Lagos • Lahore • London • Manchester • Manila • Melbourne • Milan • Minsk • Moscow
Mumbai • Munich • Muscat • New Delhi • New York • Paris • Peshawar • Riyadh • Singapore • Sydney • Tehran • Thiruvananthapuram • Toronto
Etihad reaches 50 destinations on
the UAE’s National Day
The famous Acropolis, Athens
Etihad had double the reason to celebrate on December
2, when the airline launched its first flight from Abu Dhabi
to Kazakhstan’s commercial capital, Almaty, on the UAE’s
National Day, also the country’s 37th birthday. The new
route brought to 50 the number of destinations served by
the airline.
Etihad is set to boost its flying programme to Europe with
the addition of two major new routes to Athens in Greece
and Istanbul in Turkey.
Growth of destinations
50
40
Direct flights to the two historic cities will start at the
beginning of June 2009.
30
The two new European destinations will bring the Abu
Dhabi-based airline’s global flight network to 53 cities,
supplementing Melbourne in Australia due to be launched
in March 2009.
10
10
20
0
Number of destinations
The airline is set to expand its global network still further in
2009 with new destinations already confirmed and others
still to be announced.
10,382,754
City population
1,348,500
Currency
Russian ruble (RUB)
Currency
Tenge (T)
Land
1,081 sq km
Land
324.8 sq km
GDP
US $2.097 billion
GDP
US $168,378 billion
Tourist attractions
Tourist attractions
Russia today is a celebration of diversity. Visitors will appreciate its
varied and glorious history and tremendous optimism for the future,
and no visit is complete without experiencing the glittering city of
Moscow. Visit Red Square in the heart of Moscow and marvel at its
iconic buildings - the State History Museum, Lenin’s Mausoleum and
St. Basil’s Cathedral, world-famous for its colourful fairytale exterior.
Nearby is The Kremlin, a gigantic fortified complex, which is home
to four palaces, four cathedrals, magnificent gardens and the Russian
President.
Kazakhstan’s economic prosperity is most visible in its biggest
city, Almaty. There are large numbers of glitzy international shops
lining the streets and luxury cars navigating the busy streets. This
leafy city with a backdrop of the snow-capped Zailiysky Alatau has
always been one of the most charming Russian creations in Central
Asia. Today Almaty’s fast-growing middle class also have expensive
suburban housing, well-stocked 24-hour supermarkets, Western-style
coffee lounges, fine restaurants, chic bars, dance-till-dawn nightclubs
and even new ski resorts to help them enjoy life to the full.
Business attractions
Business attractions
A significant portion of Russia’s profits and development is
concentrated in Moscow as many multi-national corporations have
branches and offices in the city. Since the 1998 Russian financial
crisis, various business sectors in Moscow have shown exponential
rates of growth.
Almaty was the capital of Kazakhstan from 1929 to 1998. Despite
losing its status as the capital, it remains the major commercial
centre of Kazakhstan.
Number of Etihad flights from
Abu Dhabi
five flights per week
Number of Etihad flights from
Abu Dhabi
four flights per week
Airport name
Domodedovo airport
Airport name
Almaty airport
50
44
37
17
City population
21
4
end of
2003
end of
2004
end of
2005
end of
2006
end of
2007
end of
2008
11
Our service
Focus on...
Etihad’s world class customer service – both on the ground and in the air – continues to receive industry
recognition. The airline has collected an array of prestigious accolades in recent months to add to its growing
trophy cabinet.
Etihad Crystal Cargo
Entertainment in the air
Etihad is justifiably proud of its award-winning in-flight
entertainment and offers more than 600 hours of movies,
television shows and music on its audio-video-ondemand (AVOD) system. This is continually increased and
enhanced by Etihad’s product team and currently includes
76 full feature movies and 132 television episodes in more
than ten languages.
Children flying with Etihad can enjoy a range of in-flight
entertainment programmes and interactive games specially
designed for kids, in addition to toys and games.
Etihad also offers very popular duty-free shopping to
customers in all cabins. Etihad’s in-flight duty free range
includes an exclusive selection of products from perfumes
and jewellery to watches, cosmetics and gifts for children.
Etihad’s cargo division, Crystal Cargo, enjoyed a successful
2008 with the number of cargo shipments handled up more
than 19 per cent compared to 2007. In the 12 month period,
the amount of cargo tonnes transported increased more than
16 per cent to 202,430 tonnes. The record for maximum uplift
on a single day was 1,054 tonnes on 16 April.
Best of the best
Etihad Airways was voted ‘Airline of the Year’ at this year’s
British Travel Awards, in recognition of its tremendous
growth, product and service innovation and world leading
customer service.
One of the key highlights of 2008 for Etihad Crystal Cargo was
shipping more than 180 Pablo Picasso masterpieces from Paris
to Abu Dhabi for the world renowned artist’s exhibition in the
UAE’s capital city.
The British Travel Award is the latest in a series of top
accolades that the airline has won this year.
50
50,350
40
30
20
2008
Etihad Holidays...
• ‘World’s leading first class airline’ (2008 World
Travel Awards)
• ‘Leading airline’, ‘leading first class’ and ‘leading
travel website’ (2008 World Travel Awards Middle
East )
The airline’s holiday division, Etihad Holidays,
increased its revenue in 2008 by more than 100
per cent when compared to the previous year.
Contributing to the growth was the opening of three
purpose-built Etihad Holidays shops in Al Wahda
Mall, Khalidiyah Mall, Marina Mall in Abu Dhabi and
Dubai’s Marina Mall.
• ‘Best cabin staff’ and ‘best economy class’
(2008 Business Traveller Middle East awards)
• ‘Best website’ (2008 Pan Arab Web awards).
• Airline of the Year Award (2008 Arabian Business
Awards)
12
60
60,158
2007
These include:
Etihad was also named by Skytrax as one of the top ten
airlines in the world’s largest independent survey of air
travellers.
70
Shipments (ooo)
Shipments growth
Clive Wratten, Etihad Airways UK Country Manager with the British Travel Award for
‘Airline of the Year’ as voted for by travel agents and members of the public.
The chain of interactive shops will soon be joined by
Al Ain’s Balwadi Mall in early 2009. Etihad Holidays
also has ambitious plans to expand the shops further
across the UAE and the GCC during the next two
years.
13
Our people
Our new headquarters
Etihad continues to build its Emiratisation scheme which now boasts more than 120 participants across its
cadet pilot, management trainee and technical engineering programmes.
Etihad’s eagerly anticipated move to its new headquarters is set to begin in 2009. The complex, which also
includes a training academy, will form a new nerve centre for the airline close to Abu Dhabi airport.
First international cadet pilots join Etihad programme
Etihad’s first group of international cadet pilots has
started training in the UAE.
Containing cadet pilots from countries around the
world including Hungary, Canada and the United
Kingdom, the international group runs alongside
Etihad’s highly successful Emirati cadet pilot
programme.
The 7,800 sq metre building is part of a three centre-complex near Abu Dhabi airport. The complex also houses
the Etihad training academy, which is already in use, and the nearby Al Abraj office and residential development.
The successful cadets joined Etihad after
completing a comprehensive selection process
and have embarked upon the 18 month training
course at Etihad’s training academy at its Abu
Dhabi home-base and at the Horizon International
Flight Academy in Al Ain.
Once the move is complete, more than 600 staff will be based at the new head office.
Captain Richard Hill, Etihad Airways’ executive
vice president operations, said: “The arrival of
our first intake of international cadet pilots marks
the latest development in the growth of the pilot
community here at Etihad where UAE nationals
will now learn to fly side-by-side with other
nationalities from around the world.
Third group of Emirati graduate
managers start training
“There has been a huge response from around the
world with potential cadet pilots wishing to join
Etihad’s ranks, which highlights Etihad’s growing
global profile.“
Etihad’s Emiratisation programme continues to expand
with the third group of graduate managers starting the
foundation course at the airline’s training academy in Abu
Dhabi.
7,000
6,000
5,000
Number of staff
Growth of Etihad staff
7,059
5,524
4,000
2,000
3,468
2,116
1,761
1,000
0
2004
2005
2006
The course is designed to produce managers who will
play a key part in Etihad’s future growth and sits along
side the aircraft maintenance engineering programme and
cadet pilot programme on Etihad’s innovative Emiratisation
scheme.
Graduate managers spend 18 months on the course which
involves a combination of classroom learning and handson training.
3,000
14
The new headquarters, shaped like an aircraft wing, is expected to reach full occupancy by April 2009.
2007
2008
The programme culminates with trainees undertaking
placements in Etihad departments where they learn
about different aspects of the airline’s business, including
customer service, sales and marketing, reservations,
pricing and ticketing, network and schedule planning,
finance and human resources.
15
Our sponsorships
Sports sponsorship is a major part of Etihad’s marketing strategy and the growing association the airline is
building with Formula 1 and other international sports is a key driver to reach a global audience.
TM
Etihad flies the flag
Abu Dhabi Golf Championship
Etihad’s successful sponsorship of the Abu Dhabi Golf
Championship continued in 2009. As well as flying the
players, officials and their equipment to the UAE for
the showpiece event in January, Etihad was involved
in a series of promotional activities which once again
brought international attention to the Championship and
Abu Dhabi.
Reigning 2008 US Masters champion Trevor Immelman takes part in the Etihad
Airways “shot from the yacht” challenge at the Emirates Palace Hotel ahead of
the Etihad-sponsored Abu Dhabi Golf Championship
Harlequins Rugby Club
With the inaugural Formula 1TM Etihad Airways Abu Dhabi Grand Prix taking place on 1 November Etihad has
accelerated towards the starting grid by unveiling its latest wide-body Airbus aircraft in an eye-catching Formula 1TM
livery.
The specially painted Airbus A340-600 plane is part of a marketing campaign that will intensify in the months
leading up to the last race of the F1 season.
With the aircraft set to operate on Etihad’s services from Abu Dhabi to London, Sydney, New York and Toronto, the
new livery will ensure that motor racing fans from around the world can share in the excitement of the UAE’s first
ever F1 grand prix.
The plane will also fly to other cities hosting Formula 1TM races, including Melbourne, to coincide with Etihad’s
route launch there in March.
Etihad Stadium
Etihad’s sponsorship of the London-based rugby club,
Harlequins, continues to benefit the local community
in Abu Dhabi. In November last year, aspiring young
rugby players were treated to first-class training
sessions thanks to the inaugural Etihad Airways Rugby
Schools.
More than 400 Emirati and international children
took part in the event with Harlequins’ star players
Will Skinner (below) and David Strettle, an England
international.
Meanwhile, the Chelsea Soccer Schools is set to
return to Abu Dhabi in February 2009 with former
star players Marcel Desailly and Graham Le Saux
hosting clinics with local youngsters.
Anyone for tennis?
Abu Dhabi’s first international tennis tournament the Capitala World Tennis Championships - took the
capital by storm as Zayed Sports City filled up with
thousands of tennis fans who came to watch the
world’s best players in action including Rafael Nadal,
Roger Federer and tournament winner Andy Murray
(below).
The famous Telstra Dome in Melbourne will be
re-named ‘Etihad Stadium’ in early 2009. The fiveyear sponsorship is Etihad’s first major sporting
sponsorship in Australia and will see the airline’s
branding feature prominently inside and outside the
stadium, including on perimeter signage and giant
score boards.
This sponsorship comes into effect on 1 March 2009
– the start of the Australian Football League (AFL)
season - just weeks before the airline launches a
non-stop, daily service to the Victorian capital.
The 55,000 capacity stadium, opened in 2000, is a
multi-purpose sports and entertainment stadium in
the Docklands precinct of Melbourne.
16
17
Our loyalty programme
Etihad Guest is the airline’s award-winning loyalty programme. Launched in August 2006, it has more
than 500,000 members worldwide, with more than 30,000 gold and silver level members.
Etihad Guest tops half a
million members
To mark the occasion the airline awarded
Mohammed Al Jurishy, the 500,000th Etihad
Guest member, with 100,000 Etihad Guest
miles.
Etihad Guest has received industry-wide
praise and awards for its innovative service
including the multitude of rewards available
to members.
Iain Burns – vice president, corporate communications
Tel: +971 2 505 8006
Mob: +971 50 818 7758
Email: iburns@etihad.ae
Members have in the last year been able
to use their miles to bid in auctions for VIP
match tickets for Chelsea football games, to
enter raffles, and to make use of exclusive promotions such as Etihad Guest special fares.
Leo Seaton – head of media relations
Tel: +971 2 505 8573
Mob: +971 50 812 0701
Email: lseaton@etihad.ae
Raffle prizes have included tickets to the Beijing Olympics, five-star luxury Phuket holiday tickets and the
opportunity to visit the Belgium Grand Prix and meet members of the Ferrari team with a three-day pit pass.
Tom Clarke – media relations officer
Tel: +971 2 505 8317
Mob: +971 50 812 5796
Email: tclarke@etihad.ae
In the spirit of giving, Etihad Guest also organises generous give-aways for its members. In December last
year, two lucky members won a session in a private tennis clinic at the Capitala World Tennis Championships.
Other give-aways have included tickets to the Jakarta Jazz Festival for Indonesian members and VIP tickets to
see a Harlequins rugby game at Twickenham stadium for members in the UK.
Charity donations
An innovative feature of the Etihad Guest
programme is the option for members to donate
their miles to humanitarian and environmental
charities and projects across the world through the
scheme’s reward shop.
Members have already donated more than 600,000
miles.
The projects vary from helping AIDS orphans in
Thailand, to children needing open heart surgery in
Sri Lanka, as well as matters closer to home such as
the Special Care Centre in Abu Dhabi which aims
to provide support and learning for physically and
mentally challenged children.
18
Etihad Airways has an experienced corporate communications team,
led by vice president Iain Burns. Based at the airline’s Abu Dhabi head
office, the media relations team is responsible for all external corporate
communications which includes national and international media relations.
Etihad’s press office is run by Leo Seaton, head of media relations, and
Tom Clarke, media relations officer, who are responsible for day-to-day
management of corporate and media enquiries, issues and opportunities.
Etihad’s global network of PR agencies is managed by Damian James
(Europe, Africa and Americas), Anne Tullis (Asia-Pacific) and Heba El Imam
(Middle East).
Damian James – corporate communications manager (Europe, Africa and
Americas)
Tel: +971 2 505 8336
Mob: +971 50 818 2533
Email: djames@etihad.ae
Anne Tullis – corporate communications manager (Asia-Pacific)
Tel: +971 2 505 8526
Mob: +971 50 818 7794
Email: atullis@etihad.ae
Heba El Imam – corporate communications manager (Middle East)
Tel: +971 2 505 8055
Mob: +971 50 818 0753
Email: himam@etihad.ae
More about Etihad
Etihad Airways has launched a new information resource for members of the
media, containing news and information about the airline. You can register
quickly and simply at www.etihadmediacentre.com to see press releases,
backgrounders and biographies, and images of the airline’s operations.
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