AUTOMOTIVE REPORT - Brewermediagroup.com
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AUTOMOTIVE REPORT - Brewermediagroup.com
AUTOMOTIVE REPORT 3/3/2014 Hamilton County Vehicle Registrations A Monthly Snapshot Of Local Vehicle Sales and Trends Automotive report Automotive report H A M I LT O N C O UN T Y V E H I C L E R E G I S T RAT I O N S ABOUT THIS REPORT The Automotive Report is prepared by ChattanoogaHasCars.com, a service of the Brewer Media Group, and is compiled monthly from raw data released from the Hamilton County Clerk’s Office www.CountyClerkAnytime.com. This report is based solely upon vehicles reported Registered By Dealers in Hamilton County, Tennessee and does not reflect vehicles sold and registered in another State or County. The report is provided for informational purposes only and Brewer Media Group offers no warranty, expressed or implied, as to the accuracy of data contained herein. Reporting Period: March 2013 through February 2014 Hamilton County, Tennessee Hamilton County represents 63.9% of the total population of the six-county Chattanooga Metropolitan Area. While this report does not reflect Total Sales Volume, it does provide a snapshot of relative strength within the heaviest concentration of local consumers. About Brewer Media Group Brewer Media Group is Chattanooga’s only locally owned mass communications company and offers the unique ability to fully integrate Radio, Print, Television, Internet and Video Pre-Roll campaigns in a single platform. About ChattanoogaHasCars.com ChattanoogaHasCars.com has become the Tennessee Valley’s most powerful automotive shopping marketplace with consistent branding across 13 radio and 2 television stations every week in prime drive periods. Local dealer inventory is refreshed daily with automated feeds from various data providers. Page 1 Automotive report ANNUAL METAL COUNT February 2014 marks the first month in which Vehicle Registration Data By Dealer is available for a consecutive 12-month period in Hamilton County. This provides the ability to provide an annual snapshot of vehicle sales for the first time. New Vehicle Leading Brands Rank #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13 #14 #15 #16 #17 #18 #19 Brand FORD HONDA NISSAN TOYOTA CHEVROLET KIA VOLKSWAGEN DODGE HYUNDAI SUBARU JEEP LEXUS BMW GMC MERCEDES CADILLAC BUICK MAZDA INFINITI Other TOTALS Vehicle Count Market % 2,426 1,630 1,452 1,176 1,041 467 437 403 350 319 315 303 220 198 170 138 135 133 110 552 11,975 20.3% 13.6% 12.1% 9.8% 8.7% 3.9% 3.6% 3.4% 2.9% 2.7% 2.6% 2.5% 1.8% 1.7% 1.4% 1.2% 1.1% 1.1% 0.9% 4.6% 100.0% On Average, ChattanoogaHasCars.com Hosts More Than 5,000 Unique Shoppers Each Month Page 2 Automotive report Used Vehicle Leading Brands Rank #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13 #14 #15 #16 #17 #18 #19 Brand FORD CHEVROLET NISSAN TOYOTA HONDA DODGE JEEP CHRYSLER BMW KIA VOLKSWAGEN HYUNDAI GMC LEXUS MAZDA MERCEDES BUICK PONTIAC CADILLAC Other TOTALS Vehicle Count Market % 3,477 2,458 1,840 1,618 1,611 1,269 789 678 665 641 543 509 502 470 365 351 330 291 289 2,283 20,979 16.6% 11.7% 8.85 7.7% 7.7% 6.0% 3.8% 3.2% 3.2% 3.1% 2.6% 2.4% 2.4% 2.2% 1.7% 1.7% 1.6% 1.4% 1.4% 10.9% 100.0% FACT Radio reaches 92% of ALL American Consumers Every Week. The vast majority will be listening when they’re on the way to buy a vehicle. Page 3 Automotive report LEADING DEALERS (New and Used Combined) Rank #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13 #14 #15 #16 #17 #18 #19 Dealer Name ECONOMY HONDA CARMAX MARSHAL MIZE FORD INTEGRITY CAPITAL TOYOTA MTN VIEW FORD MTN VIEW NISSAN HUNT NISSAN CROWN AUTOMOTIVE MTN VIEW @ 153 LONG OF CHATTANOOGA EASY AUTO KIA OF CHATTANOOGA MTN VIEW CHEVROLET VILLAGE VOLKSWAGEN BMW OF CHATTANOOGA DRIVETIME KELLY AUTO GROUP TWEETY AUTOMART INC Other TOTALS Vehicle Count Market % 2,444 2,012 1,893 1,368 1,176 1,121 1,098 990 936 849 804 748 713 632 630 571 533 456 441 14,236 33,651 7.3% 6.0% 5.6% 4.1% 3.5% 3.3% 3.3% 2.9% 2.8% 2.5% 2.4% 2.2% 2.1% 1.9% 1.9% 1.7% 1.6% 1.4% 1.3% 42.3% 100.0% Featured Listings Appear First In Search Results Every Vehicle Listed From Your Inventory Includes Both A Hyperlink To Your Website and Direct Contact Information All Inventory Is Updated Daily From Various Data Providers So Listings Are Always Fresh And Ready To Sell! Dealer Reports Provided Monthly Supported With The Equivalent Of More Than A Quarter Million Dollars Of Local Media Annually Page 4 Automotive report New Vehicle Leading Dealers Rank #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13 #14 #15 #16 #17 #18 #19 Dealer Name ECONOMY HONDA MARSHAL MIZE FORD MTN VIEW FORD INTEGRITY MTN VIEW NISSAN CAPITAL TOYOTA HUNT NISSAN CROWN AUTOMOTIVE LONG OF CHATTANOOGA MTN VIEW CHEVROLET VILLAGE VOLKSWAGEN KIA OF CHATTANOOGA KELLY AUTO GROUP LEXUS OF CHATTANOOGA TOYOTA OF CLEVELAND BMW OF CHATTANOOGA HONDA OF CLEVELAND LARRY HILL FORD EDD KIRBY Other TOTALS Vehicle Count Market % 1,349 1,063 773 730 710 698 663 569 480 394 383 375 304 271 269 192 185 163 156 2,517 12,244 11.0% 8.7% 6.3% 6.0% 5.8% 5.7% 5.4% 4.6% 3.9% 3.2% 3.1% 3.1% 2.5% 2.2% 2.2% 1.6% 1.5% 1.3% 1.3% 20.6% 100.0% Be Successful By Utilizing Radio Stations that are Efficient in the Areas that Mean The Most To You Hamilton County Weekly Cume (12+) % of Total Audience 86,800 75.8% WDEF FM 59,700 72.9% WUSY FM 59,100 49.4% WDOD FM 38,000 54.3% WSKZ FM 37,300 58.7% Station Brewer Media Group *Winter ’13 Arbitron, Mon-Sun, 6a-12m Page 5 Automotive report Used Vehicle Leading Dealers Rank #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13 #14 #15 #16 #17 #18 #19 Dealer Name CARMAX ECONOMY HONDA MTN VIEW @ 153 MARSHAL MIZE FORD EASY AUTO INTEGRITY DRIVETIME CAPITAL TOYOTA TWEETY AUTOMART INC WRIGHT MOTOR COMPANY MTN VIEW NISSAN BMW OF CHATTANOOGA CROWN AUTOMOTIVE MTN VIEW FORD KIA OF CHATTANOOGA HUNT NISSAN LONG OF CHATTANOOGA LARRY HILL FORD VILLAGE VOLKSWAGEN Other TOTALS Vehicle Count Market % 2,008 1,095 847 830 748 638 533 478 441 408 388 379 367 348 338 327 324 283 252 10,128 21,407 9.4% 5.1% 4.0% 3.9% 3.5% 3.0% 2.5% 2.2% 2.1% 1.9% 1.8% 1.8% 1.7% 1.6% 1.6% 1.5% 1.5% 1.3% 1.2% 47.3% 100.0% Economic Optimism Sets African-American Consumers Apar t In a U.S. economy that is increasingly reliant on the purchase patterns of minority consumers, African-Americans are a key segment with a population of 44 million and buying power of more than $1 trillion in 2013, a new report by market researcher Packaged Facts shows. The Combination of WJTT FM and WMPZ FM Reaches 92% of ALL Black Consumers in Chattanooga Each Week Page 6 By 2017, the buying power of AfricanAmericans is anticipated to reach $1.3 trillion, according to The African-American Consumer Market, 9th Edition report. Automotive report Monthly Tracking Top Brands Monthly Tracking: Top 5 New Brands Vehicles Registered in Hamilton County 300 250 200 FORD HONDA 150 NISSAN TOYOTA 100 CHEVROLET 50 0 Monthly Tracking Totals Monthly Tracking 3,500 3,000 2,500 2,000 1,500 1,000 500 - New Pre-Owned Total Linear (Total) Page 7 Automotive report Dealer Brand Share (New) Brand Dealer FORD Marshal Mize Ford HONDA NISSAN TOYOTA CHEVROLET KIA VOLKSWAGEN DODGE HYUNDAI SUBARU JEEP LEXUS Page 8 Mtn View Ford Larry Hill Ford Other Economy Honda Honda of Cleveland Pye Honda Other Mtn View Nissan Hunt Nissan Other Capital Toyota Toyota of Cleveland Other Mtn View Chevrolet Integrity Walter Jackson Other Kia of Chattanooga Kia of Cleveland Other Village Volkswagen Jim Ellis Volkswagen Nalley Automotive Al Johnson Volkswagen Other Crown Automotive Ringgold CDJ Van Dyke Dodge Other Long of Chattanooga Other Kelly Auto Group Subaru of Kennesaw Other Crown Automotive Ringgold CDJ Edd Kirby Other Lexus of Chattanooga Nalley Automotive Hennessey Other Count Brand % 1,062 748 163 453 1,347 185 31 67 707 663 82 697 269 210 390 354 61 236 374 60 33 364 11 10 10 42 257 42 24 80 328 22 269 23 27 198 34 19 64 271 16 10 6 43.8% 30.8% 6.7% 18.7% 82.6% 11.3% 1.9% 4.1% 48.7% 45.7% 5.6% 59.3% 22.9% 17.9% 37.5% 34.0% 5.9% 22.7% 80.1% 12.8% 7.1% 83.3% 2.5% 2.3% 2.3% 9.6% 63.8% 10.4% 6.0% 19.9% 93.7% 6.3% 84.3% 7.2% 8.5% 62.9% 10.8% 6.0% 20.3% 89.4% 5.3% 3.3% 2.0% Automotive report Brand Dealer BMW BMW of Chattanooga GMC MERCEDES CADILLAC BUICK MAZDA INFINITI Other Integrity Don Ledford Gentry Chevrolet Other Long of Chattanooga RBM of Atlanta Other Integrity Classic Cadillac Other Integrity Don Ledford Gentry Chevrolet Other Edd Kirby Hennessey Other Infiniti of Chattanooga Kelly Auto Group Other Count Brand % 192 28 143 9 8 38 151 9 10 119 3 16 113 6 3 13 115 5 13 91 10 9 87.3% 12.7% 72.2% 4.5% 4.0% 19.2% 88.8% 5.3% 5.9% 86.2% 2.2% 11.6% 83.7% 4.4% 2.2% 9.6% 86.5% 3.8% 9.8% 82.7% 9.1% 8.2% Quick Hits The Great Pickup Truck War may be escalating to another level as General Motors is moving to match Ford's F-150 by using aluminum body panels to save weight and increase fuel mileage by 2018. Despite popular sentiment that consumers 25 years old and younger are really not interested in buying a vehicle, this group of consumers has represented a steadily increasing proportion of total retail automotive sales since 2009, and those young drivers who purchase a new vehicle are enthusiastic about ownership, according to the recently released J.D. Power 2014 U.S. Automotive Media and Marketing Report -- Winter Mercedes-Benz, the top-selling luxury-auto brand in the U.S. in 2013, started out this year in the lead with record January sales as carmakers broaden their lineups to bring in younger buyers. Experts from Kelley Blue Book www.kbb.com report the estimated average transaction price for light vehicles in the U.S. was $32,391 in January. New-car prices decreased $464 (down 1.4%) from December 2013, while increasing $479 (1.5%) year-over-year. As expected, certified used-vehicle sales set a record in 2013, increasing 15% from the previous year. Page 9 Automotive report FEBRUARY 2014 DEALER RANKINGS Dealer ECONOMY HONDA New Used CARMAX Used New MARSHAL MIZE FORD New Used CROWN AUTOMOTIVE New Used LONG OF CHATTANOOGA New Used MTN VIEW NISSAN New Used MTN VIEW FORD New Used INTEGRITY New Used CAPITAL TOYOTA New Used MTN VIEW @ 153 Used New HUNT NISSAN New Used WRIGHT MOTOR COMPANY Used EASY AUTO Used DRIVETIME Used KIA OF CHATTANOOGA New Used MTN VIEW CHEVROLET New Used Page 10 Mar 13 202 105 97 204 203 1 169 97 72 90 55 35 63 34 29 91 55 36 90 59 31 81 44 37 113 74 39 70 70 Apr 13 241 144 97 202 200 2 180 111 69 95 64 31 107 64 43 81 61 20 80 58 22 129 77 52 118 61 57 81 81 85 65 20 43 43 75 75 68 68 69 24 45 55 31 24 98 65 33 51 51 92 92 48 48 72 46 26 66 43 23 May 13 213 117 96 158 158 Jun 13 188 115 73 135 135 Jul 13 249 126 123 171 171 Sep 13 229 136 93 157 157 Oct 13 200 114 86 192 192 Nov 13 106 49 57 161 161 Dec 13 195 119 76 145 145 Jan 14 211 112 99 178 178 Feb 14 173 96 77 163 163 151 84 67 91 63 28 56 41 15 85 57 28 96 66 30 116 61 55 108 64 44 88 88 Aug 13 237 116 121 146 145 1 153 87 66 81 44 37 69 38 31 95 49 46 115 80 35 138 73 65 77 42 35 80 80 177 104 73 61 39 22 64 30 34 96 62 34 111 80 31 106 55 51 98 46 52 78 77 1 71 48 23 31 31 46 46 43 43 50 28 22 58 37 21 143 77 66 60 38 22 62 35 27 88 55 33 89 58 31 130 67 63 83 53 30 64 64 147 81 66 73 47 26 74 47 27 101 63 38 108 76 32 136 79 57 143 88 55 52 52 177 104 73 92 45 47 70 44 26 111 71 40 107 72 35 126 70 56 102 60 42 84 84 153 81 72 59 32 27 45 19 26 87 57 30 74 54 20 116 56 60 76 43 33 35 35 157 97 60 90 62 28 58 45 13 93 67 26 76 54 22 145 82 63 98 72 26 83 83 134 64 70 85 42 43 77 47 30 76 48 28 75 51 24 70 33 37 69 41 28 68 68 81 51 30 45 45 58 58 40 40 67 40 27 72 45 27 110 78 32 27 27 70 70 59 59 60 36 24 50 30 20 88 55 33 16 16 55 55 40 40 67 33 34 40 24 16 97 54 43 55 55 58 58 52 52 66 27 39 43 29 14 68 49 19 33 33 53 53 39 39 58 24 34 49 28 21 152 76 76 59 38 21 59 36 23 94 65 29 100 65 35 75 33 42 91 54 37 66 65 1 78 52 26 13 13 68 68 29 29 48 28 20 43 26 17 72 54 18 22 22 70 70 38 38 54 34 20 52 38 14 81 53 28 12 12 46 46 25 25 52 29 23 64 35 29 61 39 22 60 60 57 57 52 52 50 26 24 40 28 12 Automotive report Dealer HONDA OF CLEVELAND New Used VILLAGE VW New Used WE FINANCE Used LARRY HILL FORD Used New KELLY AUTO GROUP New Used BMW OF CHATTANOOGA Used New EDD KIRBY Used New FRIENDLY AUTO GROUP Used TWEETY AUTOMART INC Used AFFORDABLE AUTO Used PHOENIX AUTO SALES Used CHATTANOOGA MOTORS Used SOUTHSIDE AUTO SALES Used RODEN MOTORS Used PRESTIGE CARS Used New LEXUS OF CHATTANOOGA New Used MILLER AUTO SALES Used TOYOTA OF CLEVELAND New Used Mar 13 20 11 9 50 27 23 12 12 39 23 16 38 26 12 46 31 15 31 15 16 22 22 53 53 15 15 33 33 17 17 15 15 14 14 20 20 Apr 13 20 11 9 55 37 18 9 9 44 32 12 30 21 9 37 20 17 19 5 14 9 9 44 44 7 7 6 6 14 14 8 8 5 5 22 22 33 33 38 34 4 16 16 37 29 8 23 23 35 25 10 May 13 35 17 18 44 28 16 14 14 27 15 12 37 23 14 54 30 24 25 17 8 11 11 42 42 7 7 10 10 4 4 8 8 3 3 20 19 1 31 25 6 9 9 38 34 4 Jun 13 34 19 15 52 37 15 10 10 31 21 10 35 23 12 39 28 11 29 14 15 13 13 27 27 4 4 9 9 12 12 4 4 1 1 21 21 16 15 1 11 11 32 23 9 Jul 13 29 14 15 53 39 14 8 8 40 22 18 47 30 17 52 34 18 33 19 14 4 4 29 29 1 1 12 12 22 22 5 5 2 2 26 25 1 21 17 4 20 20 34 26 8 Aug 13 32 19 13 65 37 28 22 22 29 15 14 41 30 11 45 30 15 31 15 16 11 11 24 24 4 4 12 12 7 7 6 6 7 7 6 6 Sep 13 25 11 14 60 38 22 23 23 30 17 13 39 26 13 61 45 16 27 17 10 12 12 28 28 10 10 9 9 13 13 8 8 4 4 19 19 Oct 13 26 15 11 59 32 27 27 27 40 27 13 32 15 17 42 26 16 27 12 15 14 14 33 33 15 15 32 27 5 11 11 42 37 5 20 20 41 31 10 15 15 16 16 8 8 4 4 20 20 Nov 13 8 5 3 41 24 17 18 18 30 22 8 24 18 6 78 54 24 22 11 11 15 15 47 47 6 6 11 11 11 11 7 7 5 5 8 8 Dec 13 30 18 12 53 28 25 17 17 30 15 15 53 38 15 31 22 9 24 8 16 7 7 48 48 4 4 17 17 9 9 2 2 5 5 16 16 Jan 14 40 25 15 63 37 26 9 9 43 19 24 48 29 19 55 40 15 27 17 10 20 20 45 45 2 2 11 11 7 7 4 4 7 7 20 20 Feb 14 36 20 16 35 19 16 33 33 32 24 8 32 25 7 31 19 12 27 16 11 25 25 21 21 17 17 16 16 16 16 15 15 15 15 15 15 34 29 5 10 10 18 14 4 38 30 8 22 22 11 10 1 25 18 7 15 15 26 17 9 22 18 4 12 12 11 10 1 15 10 5 14 14 14 13 1 Page 11 Automotive report Dealer PYE ACURA Used New DON LEDFORD New Used LANDROVER OF CHATTANOOGA Used New RIVER CITY CAR EXCHANGE Used Mar 13 13 9 4 8 8 Apr 13 9 6 3 5 5 May 13 8 6 2 1 1 Jun 13 15 8 7 5 5 Jul 13 20 11 9 5 5 Aug 13 14 8 6 1 1 Sep 13 13 7 6 4 4 Oct 13 13 8 5 3 1 2 Nov 13 5 1 4 28 22 6 Dec 13 8 1 7 5 3 2 Jan 14 11 6 5 8 6 2 Feb 14 12 8 4 12 10 2 8 5 3 21 21 16 8 8 13 13 8 6 2 11 11 7 5 2 6 6 9 3 6 9 9 10 7 3 2 2 11 10 1 11 11 11 5 6 7 7 10 6 4 9 9 15 8 7 5 5 11 10 1 11 11 6 6 1305 Car ter Street · Chattanooga · Tennessee · 37402 www.BrewerMediaGroup.com Page 12
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