2015-09-Automotive Report

AUTOMOTIVE
REPORT
9/2/2015
Hamilton County Vehicle Registrations
A Monthly Snapshot Of Local Vehicle Sales and Trends
From the ALL NEW
ChattanoogaHasCars
Automotive report
Automotive report
H A M I LT O N C O UN T Y V E H I C L E R E G I S T RAT I O N S
ABOUT THIS REPORT
The Automotive Report is prepared by ChattanoogaHasCars.com, a service of the Brewer Media Group,
and is compiled monthly from raw data released from the Hamilton County Clerk’s Office
www.CountyClerkAnytime.com. This report is based solely upon vehicles reported Registered By Dealers in
Hamilton County, Tennessee and does not reflect vehicles sold and registered in another State or County. The
report is provided for informational purposes only and Brewer Media Group offers no warranty, expressed
or implied, as to the accuracy of data contained herein.
Reporting Period: September 2014 through August 2015
Hamilton County, Tennessee
Hamilton County represents 63.9% of the total population of the six-county Chattanooga Metropolitan Area.
While this report does not reflect Total Sales Volume, it does provide a snapshot of relative strength within
the heaviest concentration of local consumers.
About Brewer Media Group
Brewer Media Group is Chattanooga’s only locally owned mass communications company and offers the
unique ability to fully integrate Radio, Print, Television, Internet and Video Pre-Roll campaigns in a single
platform.
About ChattanoogaHasCars.com
ChattanoogaHasCars.com has become the Tennessee Valley’s most powerful automotive shopping
marketplace with consistent branding across 9 radio and 1 television station every week in prime drive
periods. Local dealer inventory is refreshed daily with automated feeds from various data providers.
August 2015 Top Dealers
300
250
200
150
100
50
0
139
139
NISSAN OF
MARSHAL MIZE
CHATTANOOGA
FORD
EAST
140
INTEGRITY
ChattanoogaHasCars
285
186
CARMAX
ECONOMY
HONDA
Page 1
Automotive report
NOW LIVE!!!
An All New Search Engine





Page 2
ChattanoogaHasCars was established in 2007 as an engine where automotive shoppers could shop
inventory from all LOCAL dealers in one spot – without the distraction of competing dealers in other
markets.
Backed by $250k in annual advertising in the local market, the site has become a Lightning Rod for
local shoppers as they more and more often shop and compare online before ever visiting a
dealership.
We provide the ability to showcase not only Brand, but also specific Model(s) available at local
dealerships that visitors can compare side by side.
The new site, launched 11/1/2014, is built upon a much more powerful search engine that delivers a
depth of vehicle details on par with sites such as AutoTrader and Cars.com at a fraction of the cost.
The bottom line is that ChattanoogaHasCars delivers an extremely concentrated audience of Local
Automotive Shoppers at an increasingly critical point in their decision process.
ChattanoogaHasCars
Automotive report



Each and every vehicle details page is Search Engine Optimized
Every Installed Option In Feed Included in Each Listing
BASIC LISTINGS (Non-Featured) are available ABSOLUTELY FREE to every area dealer and include
complete vehicle details with up to 50 photos per listing and Unlimited Inventory.
Contact DEAN@BREWERMEDIAGROUP.COM to make sure your inventory is live!
ChattanoogaHasCars
Page 3
Automotive report
ANNUAL METAL COUNT
September 2014 through August 2015
New Vehicle Leading Brands
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Brand
FORD
HONDA
NISSAN
CHEVROLET
TOYOTA
JEEP
DODGE
KIA
SUBARU
HYUNDAI
VOLKSWAGEN
BMW
LEXUS
GMC
MERCEDES
INFINITI
AUDI
MAZDA
CADILLAC
Other
TOTALS
Vehicle Count
Market %
% Change*
2,348
2,189
1,716
1,357
1,188
566
536
514
467
381
366
357
313
235
214
165
157
139
135
955
14,298
16.4%
15.3%
12.0%
9.5%
8.3%
4.0%
3.7%
3.6%
3.3%
2.7%
2.6%
2.5%
2.2%
1.6%
1.5%
1.2%
1.1%
1.0%
0.9%
6.7%
100.0%
-0.2%
+0.4%
-0.1%
--0.2%
--0.4%
+0.1%
+0.1%
+0.1%
-+0.1%
+0.1%
-0.1%
-+0.1%
+0.1%
--+0.1%
*Difference in Market % from previous Annual Reporting Period (Aug 14 through Jul 15).
**Now reporting ALL VEHICLE TYPES including Motorcycles, RVs and Trailers
On Average,
ChattanoogaHasCars.com Hosts
More Than 5,000 Unique
Shoppers Each Month
Page 4
ChattanoogaHasCars
Automotive report
Used Vehicle Leading Brands
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Brand
FORD
CHEVROLET
NISSAN
HONDA
TOYOTA
DODGE
JEEP
KIA
BMW
CHRYSLER
HYUNDAI
VOLKSWAGEN
GMC
LEXUS
MAZDA
MERCEDES
BUICK
INFINITI
CADILLAC
Other
TOTALS
Vehicle Count
Market %
% Change*
4,142
3,313
2,413
2,028
1,885
1,417
922
820
787
649
655
642
601
575
402
395
383
355
352
2,876
25,642
16.2%
12.9%
9.2%
7.9%
7.4%
5.5%
3.6%
3.2%
3.1%
2.6%
2.6%
2.5%
2.3%
2.2%
1.6%
1.5%
1.5%
1.4%
1.3%
11.2%
100.0%
+0.1%
-+0.2%
+0.1%
--0.1%
-+0.1%
--0.1%
--0.1%
-0.1%
---0.1%
----0.1%
*Difference in Market % from previous Annual Reporting Period (Aug 14 through Jul 15).
**Now reporting ALL VEHICLE TYPES including Motorcycles, RVs and Trailers
April 8,
2015
ChattanoogaHasCars
Page 5
Automotive report
LEADING DEALERS (New and Used Combined)
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Dealer Name
ECONOMY HONDA
CARMAX
MARSHAL MIZE FORD
INTEGRITY
MTN VIEW NISSAN
MTN VIEW FORD
NISSAN OF CHATTANOOGA
MTN VIEW CHEVROLET
CAPITAL TOYOTA
MTN VIEW @153
CROWN AUTOMOTIVE
LONG OF CHATTANOOGA
BMW OF CHATTANOOGA
KIA OF CHATTANOOGA
EASY AUTO
DRIVETIME
HONDA OF CLEVELAND
KELLY AUTO GROUP
VILLAGE VW
Other
TOTALS
Vehicle Count
Market %
% Change*
2,704
2,205
1,752
1,479
1,332
1,137
1,026
962
940
895
885
794
702
638
634
600
598
532
492
16,858
37,165
7.3%
5.9%
4.7%
4.0%
3.6%
3.0%
2.8%
2.6%
2.5%
2.4%
2.4%
2.1%
1.8%
1.7%
1.7%
1.6%
1.6%
1.4%
1.3%
45.4%
100.0%
+0.3%
-0.1%
--+0.1%
+0.1%
+0.4%
--0.1%
+0.2%
-0.1%
-0.1%
+0.1%
-------
-0.6%
*Difference in Market % from previous annual reporting period (Aug 14 through Jul 15).
 Featured Listings Appear First In Search Results
 Every Vehicle Listed From Your Inventory Includes Both A Hyperlink To
Your Website and Direct Contact Information
 All Inventory Is Updated Daily From Various Data Providers So Listings
Are Always Fresh And Ready To Sell!
 Supported With The Equivalent Of More Than A Quarter Million Dollars
Of Local Media Annually
Page 6
ChattanoogaHasCars
Automotive report
New Vehicle Leading Dealers
Rank
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
Dealer Name
Vehicle Count
Market %
ECONOMY HONDA
1,586
12.0%
MARSHAL MIZE FORD
951
7.2%
MTN VIEW NISSAN
869
6.6%
INTEGRITY
760
5.8%
MTN VIEW FORD
684
5.2%
CROWN AUTOMOTIVE
608
4.6%
NISSAN OF CHATTANOOGA
549
4.0%
CAPITAL TOYOTA
507
3.8%
MTN VIEW CHEVROLET
498
3.8%
LONG OF CHATTANOOGA
486
3.7%
KIA OF CHATTANOOGA
369
2.8%
HONDA OF CLEVELAND
362
2.7%
KELLY AUTO GROUP
362
2.7%
TOYOTA OF CLEVELAND
301
2.3%
BMW OF CHATTANOOGA
290
2.2%
VILLAGE VW
283
2.1%
LEXUS OF CHATTANOOGA
235
1.8%
MTN VIEW CDJ
214
1.6%
EDD KIRBY
185
1.5%
Other
3,104
23.5%
TOTALS
13,203
100%
*Difference in Market % from previous annual reporting period (Aug 14 through Jul 15).
% Change
+0.5%
-0.2%
-0.1%
+0.1%
+0.2%
-0.2%
+0.5%
-0.2%
--+0.1%
-0.1%
--+0.1%
-0.1%
+0.1%
--0.1%
-0.7%
**HUNT NISSAN now reporting as NISSAN OF CHATTANOOGA
Local Ownership provides the
ability to respond to customer needs rapidly
and the flexibility to think outside the box.
We strive every day to assure a Superior
level of customer service with the area’s
largest collection of media properties and
creative professionals under one roof.
www.BrewerMediaGroup.com
ChattanoogaHasCars
Page 7
Automotive report
Used Vehicle Leading Dealers
Rank Dealer Name
Vehicle
Count
Market %
% Change
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
2,197
1,118
895
801
719
634
600
477
464
463
453
438
433
412
394
361
327
308
277
12,191
23,962
9.2%
4.7%
3.7%
3.3%
3.0%
2.6%
2.5%
2.0%
1.9%
1.9%
1.8%
1.8%
1.7%
1.7%
1.7%
1.4%
1.4%
1.4%
1.2%
50.9%
100.0%
-+0.1%
----0.1%
-+0.3%
-0.1%
+0.1%
--0.1%
---0.1%
+0.1%
--0.1%
CARMAX
ECONOMY HONDA
MTN VIEW @ 153
MARSHAL MIZE FORD
INTEGRITY
EASY AUTO
DRIVETIME
NISSAN OF CHATTANOOGA
MTN VEW CHEVROLET
MTN VIEW NISSAN
MTN VIEW FORD
TWEETY AUTOMART
CAPITAL TOYOTA
BMW OF CHATTANOOGA
WRIGHT MOTOR COMPANY
CHATTANOOGA MOTORS
GREGG MOTOR COMPANY
LONG OF CHATTANOOGA
CROWN AUTOMOTIVE
Other
TOTALS
--
-0.3%
WJTT/WMPZ Combo
Hamilton County
#1 Adults 18-34….13.6%
#1 Adults 18-49….14.2%
#1 Adults 25-54….11.2%
*Spring 2015 Nielsen
Page 8
ChattanoogaHasCars
Automotive report
Monthly Tracking Top Brands
Monthly Tracking: Top 5 New Brands
Vehicles Registered in Hamilton County
250
200
150
FORD
HONDA
NISSAN
100
CHEVROLET
TOYOTA
50
0
Monthly Tracking Totals
Monthly Tracking
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15
New
Pre-Owned
ChattanoogaHasCars
Jul-15 Aug-15
Total
Page 9
Automotive report
Dealer Brand Share (New)
Brand Dealer
FORD Marshal Mize Ford
HONDA
NISSAN
TOYOTA
CHEVROLET
KIA
VOLKSWAGEN
DODGE
HYUNDAI
SUBARU
JEEP
LEXUS
Page 10
Mtn View Ford
Larry Hill Ford
Other
Economy Honda
Honda of Cleveland
Pye Honda
Other
Mtn View Nissan
Nissan of Chattanooga**
Hunt Nissan**
Other
Capital Toyota
Toyota of Cleveland
Other
Mtn View Chevrolet
Integrity
Don Ledford
Other
Kia of Chattanooga
Kia of Cleveland
Other
Village Volkswagen
Jim Ellis Volkswagen
VW Credit
Fred Beans Volkswagen
Other
Crown Automotive
Mtn View CDJ* (Ringgold)
Other
Long of Chattanooga
Other
Kelly Auto Group
Subaru of Kennesaw
Other
Crown Automotive
Mtn View CDJ* (Ringgold)
Edd Kirby
Other
Lexus of Chattanooga
Nalley Automotive
Hennessey
Other
Count
Brand %
% Change
1,048
695
163
442
1,697
387
33
72
936
549
103
128
579
311
298
529
484
71
273
398
79
37
308
18
9
6
33
275
92
169
347
34
384
21
62
307
100
34
125
253
21
11
28
44.6%
29.6%
6.8%
18.8%
76.2%
17.7%
1.5%
3.3%
54.5%
32.0%
6.0%
7.5%
48.7%
25.9%
25.1%
39.0%
35.9%
5.2%
20.1%
77.4%
15.2%
7.3%
84.2%
4.9%
2.4%
1.9%
6.3%
51.3%
17.2%
31.5%
91.1%
8.9%
82.2%
4.5%
13.3%
54.2%
17.7%
6.0%
22.1%
80.8%
6.7%
3.5%
9.0%
-0.6%
+1.0%
+0.1%
-0.6%
+1.3%
-1.1%
+0.1%
-0.2%
-0.5%
+4.0%
-3.7%
+0.2%
-0.8%
+0.3%
+0.5%
--0.2%
-+0.2%
-0.2%
+0.2%
--0.3%
+1.4%
+0.1%
+0.3%
-1.3%
-0.7%
+3.9%
-2.1%
-0.8%
+0.8%
+0.1%
+0.4%
-0.5%
-0.5%
+0.4%
-0.2%
+0.3%
-0.6%
+1.1%
-0.5%
--
ChattanoogaHasCars
Automotive report
Brand Dealer
BMW BMW of Chattanooga
GMC
MERCEDES
CADILLAC
BUICK
MAZDA
INFINITI
Count
Brand %
% Change
305
52
158
20
8
49
182
12
20
105
10
20
95
15
3
11
115
10
14
156
4
5
85.4%
14.6%
67.2%
8.5%
3.8%
22.3%
85.0%
5.6%
9.3%
77.8%
7.4%
14.7%
76.6%
12.1%
2.4%
8.9%
82.7%
7.2%
10.1%
94.5%
2.4%
3.8%
+0.5%
-0.5%
+1.2%
+0.5%
-0.4%
-1.4%
-0.8%
-0.6%
+1.3%
+0.4%
-0.1%
-0.3%
+1.2%
-0.6%
-0.1%
-0.4%
+1.4%
-0.7%
-0.7%
-0.4%
+1.1%
-0.8%
Other
Integrity
Don Ledford
Gentry Chevrolet
Other
Long of Chattanooga
RBM of Atlanta
Other
Integrity
Don Ledford
Other
Integrity
Don Ledford
Fred Beans
Other
Edd Kirby
Hennessey
Other
Infiniti of Chattanooga
Nalley Automotive
Other
Remember Prime Time Television?
Number of Television Channels Per Household
Total Television Avails Per Hour2
Weekly Programming Hours
Weekly Television Avails3
19701
4
120
672
20,160
1990
27.2
816
4,570
137,088
2010
135
4,050
22,680
680,400
Now Consider These Facts:
 The average household views only 57.1 of the 22,680 weekly programming hours
available; equating to just One Quarter of 1 Percent.
 Of the 680,400 available commercial positions weekly, the average household is
exposed to just 1,701; or One Quarter of 1 Percent.
In 1970, most Television Stations were not operating on a 24-hour schedule.
Based on a conservative average of 15 minutes of commercial time each hour, or thirty (30) :30-second avails
3 Hourly Avails x 24 Hours x 7 Days
1
2
ChattanoogaHasCars
Page 11
Automotive report
AUGUST 2015 DEALER RANKINGS
Sep14
Oct14
Nov
-14
Dec14
Jan15
Feb15
Mar
-15
Apr15
May
15
Jun15
Jul15
Aug
-14
Aug
-15
New
Used
266
180
86
169
87
82
155
84
71
248
134
114
191
110
81
181
106
75
242
149
93
201
116
85
224
115
109
280
152
128
262
157
105
167
101
66
285
196
89
186
2
184
180
2
178
109
1
108
191
155
204
182
275
204
182
178
174
1
173
186
155
171
1
170
178
191
188
2
186
275
New
Used
186
105
56
49
130
68
62
83
43
40
130
75
55
148
82
66
74
37
37
104
51
53
132
62
70
150
74
76
153
77
76
130
70
60
120
52
68
140
65
75
32
21
11
63
32
31
106
63
43
107
52
55
64
38
26
90
46
44
81
36
45
99
53
46
125
67
58
120
68
52
170
92
78
149
71
78
107
56
51
141
75
66
142
78
64
142
83
59
151
75
76
151
83
68
159
89
70
139
83
56
162
87
75
137
88
49
139
79
60
130
90
40
110
71
39
78
52
26
87
56
31
113
66
47
66
47
19
110
72
38
156
107
49
118
78
40
139
94
45
111
73
38
85
64
21
114
63
51
101
57
44
84
42
42
61
37
24
99
56
43
96
66
30
76
43
33
95
58
37
96
68
28
107
55
52
121
68
53
99
60
39
74
43
31
102
74
28
68
42
26
94
52
42
68
36
32
107
57
50
70
44
26
73
29
44
69
45
24
84
43
41
59
26
33
65
37
28
91
44
47
107
65
42
92
52
40
64
64
72
72
94
94
73
73
73
73
50
50
84
84
80
80
77
77
74
74
75
75
64
64
79
79
53
24
29
58
19
39
35
10
25
72
36
36
68
28
40
55
16
39
56
22
34
60
31
29
46
17
29
52
27
25
69
32
37
51
16
35
78
28
50
87
55
32
98
62
36
45
30
15
59
47
12
93
65
28
63
39
24
74
48
26
63
42
21
94
67
27
73
50
23
66
51
15
103
71
32
70
52
18
37
26
11
38
17
21
43
26
17
34
17
17
32
17
15
45
27
18
40
20
20
37
19
18
32
26
6
42
29
13
43
26
17
48
33
15
69
33
36
63
30
33
91
44
47
48
27
21
78
37
41
77
38
39
65
33
32
80
44
36
112
53
59
75
48
27
91
49
42
113
61
52
65
26
39
69
34
35
47
30
17
62
34
28
48
29
19
53
40
13
49
30
19
28
11
17
40
21
19
70
31
39
78
45
33
50
26
24
44
29
15
49
30
19
69
43
26
73
48
25
72
42
30
49
29
20
71
40
31
56
37
19
56
33
23
68
36
32
87
45
42
46
28
18
95
64
31
92
55
37
46
19
27
55
29
26
Dealer
ECONOMY HONDA
CARMAX
INTEGRITY
New
Used
NISSAN OF CHATTANOOGA EAST
New
Used
MARSHAL MIZE FORD
New
Used
MTN VIEW NISSAN
New
Used
MTN VIEW FORD
New
Used
CAPITAL TOYOTA
New
Used
MTN VIEW @ 153
Used
BMW OF CHATTANOOGA
New
Used
CROWN AUTOMOTIVE
New
Used
VILLAGE VW
New
Used
MTN VIEW CHEVROLET
New
Used
KIA OF CHATTANOOGA
New
Used
LONG OF CHATTANOOGA
New
Used
Page 12
139
73
66
ChattanoogaHasCars
Automotive report
Dealer
Sep14
Oct14
Nov
-14
Dec14
Jan15
Feb15
Mar
-15
Apr15
May
15
Jun15
Jul15
Aug
-14
Aug
-15
DRIVETIME
Used
59
59
25
25
35
35
48
48
39
39
59
59
79
79
60
60
55
55
60
60
29
29
38
38
52
52
New
Used
45
32
13
45
32
13
39
27
12
52
32
20
41
26
15
38
28
10
35
25
10
44
33
11
33
22
11
50
35
15
59
35
24
39
26
13
51
35
16
Used
55
55
57
57
43
43
62
62
40
40
55
55
77
77
55
55
29
29
66
66
46
46
47
47
49
49
New
Used
20
8
12
16
6
10
23
15
8
19
9
10
11
5
6
21
8
13
19
7
12
53
33
20
38
23
15
37
24
13
80
50
30
20
7
13
41
19
22
New
Used
64
43
21
54
35
19
47
28
19
53
27
26
42
24
18
33
21
12
55
25
30
48
29
19
54
37
17
54
38
16
54
31
23
46
32
14
40
24
16
New
Used
36
14
22
41
17
24
30
10
20
35
10
25
36
15
21
33
13
20
39
19
20
50
19
31
34
15
19
26
12
14
36
23
13
33
17
16
36
18
18
New
Used
44
16
28
23
9
14
29
11
18
43
17
26
40
14
26
24
6
18
43
8
35
29
8
21
30
12
18
32
13
19
19
10
9
32
10
22
36
15
21
New
Used
40
18
22
29
13
16
39
19
20
21
11
10
32
13
19
26
13
13
26
19
7
39
27
12
26
15
11
38
24
14
32
26
6
22
12
10
32
16
16
Used
29
29
41
41
27
27
28
28
29
29
43
43
59
59
23
23
35
35
25
25
26
26
40
40
29
29
New
Used
46
34
12
48
32
16
27
22
5
39
29
10
33
25
8
34
24
10
29
15
14
34
26
8
23
16
7
34
28
6
40
27
13
35
22
13
28
23
5
Used
15
15
21
21
15
15
29
29
15
15
31
31
47
47
23
23
28
28
63
63
47
47
6
6
27
27
Used
22
22
31
31
23
23
35
35
16
16
28
28
35
35
42
42
29
29
22
22
19
19
29
29
25
25
Used
42
42
32
32
26
26
36
36
37
37
32
32
35
35
45
45
25
25
40
40
64
64
31
31
24
24
New
Used
19
12
7
22
12
10
24
13
11
30
21
9
11
5
6
14
11
3
21
9
12
28
13
15
16
8
8
10
6
4
33
19
14
34
12
22
24
18
6
New
Used
29
23
6
19
16
3
20
17
3
29
22
7
29
23
6
26
20
6
11
7
4
34
29
5
17
17
23
23
17
14
3
17
16
1
24
24
Used
10
10
12
12
10
10
9
9
10
10
18
18
10
10
12
12
12
12
22
22
16
16
16
16
18
18
New
Used
7
3
4
10
6
4
8
4
4
11
6
5
6
6
10
6
4
14
7
7
11
7
4
12
11
1
10
6
4
5
2
3
11
8
3
16
12
4
Used
24
24
9
9
5
5
16
16
13
13
14
14
25
25
19
19
17
17
13
13
22
22
20
20
15
15
KELLY AUTO GROUP
EASY AUTO
CAMPING WORLD
HONDA OF CLEVELAND
EDD KIRBY
LARRY HILL FORD
MTN VIEW CDJR
WRIGHT MOTOR COMPANY
TOYOTA OF CLEVELAND
CHATTANOOGA MOTORS
GREGG MOTOR CO
TWEETY AUTOMART INC
INFINITI OF CHATTANOOGA
LEXUS OF CHATTANOOGA
SUPER TOYS
KIA OF CLEVELAND
DEALERS AUTO AUCTION
ChattanoogaHasCars
Page 13
Automotive report
Sep14
Oct14
Nov
-14
Dec14
Jan15
Feb15
Mar
-15
Apr15
May
15
Jun15
Jul15
Aug
-14
Aug
-15
7
11
8
11
4
12
12
6
10
10
13
15
New
Used
7
11
8
11
4
12
12
6
10
10
13
10
1
9
15
Used
16
16
14
14
8
8
8
8
11
11
11
11
6
6
12
12
4
4
13
13
12
12
8
8
14
14
18
18
10
7
9
16
12
14
3
3
21
13
New
Used
18
18
11
1
10
10
7
9
16
12
14
3
3
21
13
Used
9
9
9
9
13
13
11
11
5
5
8
8
9
9
19
19
11
11
12
12
11
11
5
5
13
13
9
3
6
9
1
8
2
New
Used
2
13
8
5
8
1
7
5
1
4
7
2
5
23
10
13
12
3
9
17
9
8
11
2
9
26
6
20
13
3
10
Used
11
11
13
13
8
8
13
13
17
17
4
4
13
13
17
17
14
14
8
8
15
15
10
10
12
12
Used
15
15
26
26
21
21
10
10
11
11
15
15
21
21
22
22
8
8
17
17
15
15
20
20
10
10
10
10
1
1
10
10
13
13
10
10
11
11
5
5
6
6
9
9
3
3
Dealer
C & C MOTORS
WILLIAMS MOTOR CO
HARPER AUTO SALES
BROCK AUTO INC
PYE ACURA
WHOLESALE IMPORT
PRESTIGE CARS
IMPORT AUTO AND TRUC
Used
RIVER CITY AUTO
Used
300
4
4
6
6
5
5
11
11
10
10
10
10
8
8
10
10
Top 10 Dealers YOY Comparison
250
200
150
100
50
0
Aug-14
Aug-15
If you’ve missed a report, find them online at http://www.brewermediagroup.com/chattanoogahascars
Page 14
ChattanoogaHasCars
Automotive report
While Urban music is popular in the general
market, this combination provides the unique
ability to reach the entire black consumer market
across the full spectrum of demographics.
In a crowded field of Country music stations,
Cat Country 106.9 stands out with a fresh,
energetic presentation of today’s hottest
new country.
Chattanooga’s Greatest Hits!
THE most recognized brand in Sports lives on
the radio here. The audience is highly
concentrated – 95% are Men – making this the
most efficient way to target a male consumer in
Chattanooga.
ChattanoogaHasCars
Chattanooga’s only station directly targeting
the key “Boomers” consumer group. Its audience
is highly concentrated 35 to 64 years of age –
those that control the largest block of
disposable income.
Page 15
Automotive report
The typical car on the road in the U.S. is a
record-high 11.5 years old, according to a
new IHS Automotive survey. Yet Americans
are buying cars at an annualized rate of
more than 17 million vehicles, marking a high
not seen since before the Great Recession. In
fact, U.S. vehicle owners bought 42 percent
more cars than they scrapped in 2014,
according to IHS. The number of light
vehicles registered in the U.S. hit an all-time
high of 257.9 million units. – USA Today
According to The Detroit Free Press,
automakers will continue having a stellar
year. The paper quotes Kelly Blue Book
Analyst Michelle Krebs. "We are expecting
17.1 million for the full year, with quite
possibly upside potential. We expect 2016
to be another strong year in the same
range." Since July 23 General Motors, Ford
and Fiat Chrysler reported a whopping $6.8
billion in profit from their North American
operations.
The
typical car on the road in
the U.S. is a record-high 11.5
years old, according to a new
IHS Automotive survey.
Page 16
Volkswagen overtook Toyota in global
vehicle sales for January-June, the first time
the German automaker has come out top in
the intensely competitive tallies. Japanese
automaker Toyota Motor Corp. said it sold
5.02 million vehicles in the first six months of
2015, down 1.5 percent from the same
period the previous year, as sales struggled
especially in the languishing Japanese
market. Volkswagen AG said that it sold
5.04 million vehicles during the same period.
Sales were robust in Europe and North
America but fell in China, usually a strong
market for the company. - KBMT-12
ChattanoogaHasCars
Automotive report
CHATTANOOGA’S GREATEST HITS!
60’s · 70’s · 80’s
1305 Carter Street · C hattanooga · Tennessee · 37402
www.BrewerMediaGroup.com
ChattanoogaHasCars
Page 17