spring summer 2016

salon
international
spring
press kit 1st part - april 2015
de
la
lingerie
summer
&
du
swimwear
2016
www.lingerie-swimwear-paris.com
THE
TRADE
S H OW
THE
PARIS
TRADE
S H OW
The heart of Mode City – creativity
Historically, Mode City is a transversal fashion show: a wide range
of designer swimwear, a superb selection of ready-to-wear, and
more recently beach accessories.
In the new trade show architecture, creative design takes the leading
role. The show wanted the new floor plan to be centred around
the Limited Edition sector for young designers; the Trends Forum
created together with Trends Union; and to present personalised
consulting services to help buyers find what they want.
T H E FAS H I O N P L AC E
T O B E I N J U LY
The blue line will guide visitors through
the different sectors
For improved trade show circulation, Mode City will use
a blue-striped line on the floor to designate a clearer pathway and
comprehensive visit through all the trade show sectors:
JUST FASHION - the leading fashion and sportswear brands.
Mode City, the Salon International de la Lingerie et du Swimwear,
will lead the way for fashion, couture, beachwear, and lingerie collections
on 4-6 July 2015 in Hall 1 at the Porte de Versailles in Paris.
ACCESSORIES - the world of beach accessories (hats, bags, shoes,
beach towels, jewellery, and more).
DESIGNER LABELS - luxury and designer lingerie, swimwear
and beachwear brands.
ESSENTIALS AND COCOONING - lthe key brands
for swimwear, swim and beach ready-to-wear, lingerie, corsetry,
loungewear, sleepwear, and homewear.
LIMITED EDITION - young lingerie and beachwear designers.
SUPER HEROES - the men's product sector with underwear,
swimwear, loungewear, and more.
Shaking up old habits, discovering a new trade show, and inspiring
fresh connections are Mode City’s agenda for the 2015 edition!
Mode City listens closely to the professionals in this always changing
market, and the next edition will have a new floor plan, innovative
services, and a multitude of surprises to give visitors the best possible
trade show experience and a friendly, pro-business setting.
The trade show, a world leader, will once again bring together over
450 exhibiting brands from around 40 countries to welcome over
15,200 buyers, with 70 percent from outside of France.
The Beach:
for fun
and
relaxation
NOT JUST A NEW FLOOR PLAN, IT’S A NEW
ARCHITECTURAL APPROACH
The only event that unites the entire industry has a surprise in store
— a new layout for Mode City and Interfilière in Hall 1 that leads
visitors from products to materials.
A 360° view when you enter the trade show
For the upcoming edition, Mode City and Interfilière will
have two shared entrances. Pre-registered visitors enter the middle
of the hall via a raised walkway with a view of the two trade shows.
This new 360° view will give a quicker, clearer appreciation of the
trade shows’ extensive offer and international dimension.
2
july 2015
© Collectif Nguyen Ngoc
Mode City 2014
Melissa Odabash
a real link between mode city and
interfilière, 'the beach' is a lounge area
that includes:
summer shop by dr summer: an edgy selection
of jewellery and exotic accessories
scouted out during distant journeys, as
well as limited edition collections from
young parisian designers and design studios
www.lingerie-swimwear-paris.com
dedicated to summer in all its splendour.
the shop offers an original and energetic
inventory inspired by current creative
trends – plus a good mood. the shop is open
during the show to exhibitors and buyers
to make purchases for themselves or buy
gifts without leaving the trade show.
lingerie and swim talks: a new area to
discuss topics in an express format that
sets a maximum of 30 minutes for dialogue.
a polaroid photo call for the collaborative
creation of an on-site mural with an artist.
the beach makes this year’s show an even
more inspiring event for everyone.
july 2015
3
THE
TRADE
S H OW
THE
A priority: putting buyers and brands in touch
All year long, Eurovet teams are on the road meeting leading
international buyers in France, Russia, Spain, Italy, Germany, the
Netherlands, Belgium, the United Kingdom, and the United States
to introduce them to the full range of the show.
Now the show will present more information and photos, thanks
to a new web platform that includes a space for exhibitors to
promote their businesses and increase visibility. Mode City will
also offer an interactive buyers/brands introduction service to give
professionals a head start on setting up trade show meetings and
getting the most from business contacts.
And as always, every morning for three days visitors will enjoy
a personalised welcome at the trade show entrance from a multilingual team and the 'Personal Shopper' service.
More than just a guide to Paris, Mode City will give
visitors good deals and exclusive offers for exploring the city
The trade show will provide visitors and exhibitors with a Paris
mini-guide that includes information on:
Guided or exclusive tours of the major museum exhibitions of
the season: Jean-Paul Gaultier at the Grand Palais, Jeanne Lanvin at
the Palais Galliera, 'Déboutonner la Mode' (Unbuttoning Fashion)
at the Museum of Decorative Arts, the Louis Vuitton Foundation,
and more
Special offers for a selection of restaurants near the trade show:
trendy, tasty, and not to be missed!
Special Mode City rates to attend shows at venues like
the Crazy Horse
Mode City 2014
30
B.TEMPT'D
BACI RUBATI
BAIN*
BANANA MOON
Base range*
BEAUTIFUL BOTTOMS (ASCENO)
BEE HAPPY
BIA BRAZIL ACTIVEWEAR
BIKKEMBERGS
BLUE MAN
BLUET*
BYE BRA*
C
C
CAFFE SWIMWEAR
CALIPIGE
CARIOCA COLLECTION
CASA DI STELLA
CAT MAN*
CHANTELLE
CHARINI SRI LANKA*
CHARMLINE
CHICHI CASTLENANGO*
CLEO BY PANACHE
CLEO SWIM BY PANACHE
collection voyage*
COSABELLA
COTTONREAL LINGERIE
CROOL
CUPID FINE INTIMATES
CURVY KATE
CYBÈLE
E
E
A special Mode City evening event will also mark
30 years of Interfilière
Sunday, July 5, 2015: an exceptional location, surprising entertainment, and an unforgettable celebration from Eurovet.
Save the date!
july 2015
B
B
DANA PISARRA
DAVID
DEREK ROSE
DESIREE NERCESSIAN
DESPI
DIAMOND TEA
DO - PARIS
years
4
2 RIOS LINGERIE*
ACQUACLUB
AFFINITAS
AGUA BENDITA
AGUA DE COCO POR LIANA THOMAZ*
alexander cobb*
ALLEN COX
ALWAYS THE SUN
AMORISSIMO*
ANIMA BEACHWEAR
ANITA
ANJUNA
ANNETTE LINGERIE
ARETI PATMOS
ARIANNA
ASCENO BY BEAUTIFUL BOTTOMS
AUBADE
D
D
2015
S H OW
A
A
A WELCOMING, PROFESSIONAL
ATMOSPHERE
july
TRADE
EBERJEY
EC GARMENT
EDGIES
ELIZABETH HURLEY BEACH
ELOMI
EMMA SWIMWEAR*
EMPREINTE
ENIQUA
ENTREAGUAS*
ERICA M.*
www.lingerie-swimwear-paris.com
R
R
ERMENEGILDO ZEGNA UNDERWEAR
ESSENTIAL LUXURIES FOR CANCER*
ESSENZA
ETE 87
EVA
EVA B. BITZER LINGERIE DE LUXE
EXUMA*
F
F
FANTASIE
FASHY
FELICE ART COUTURE
FERAUD PARIS
FLEUR OF ENGLAND
FOAH, FLOWER OF AN HOUR
FRENCH MOOD CUBE*
FREYA
FURSTENBERG
G
G
GARY
GATTINA
GILDA & PEARL*
GINO LAPIS
GLORA
GODDESS
GOTTEX
GRACIJA-RIM
GRAZIA'LLIANI
GTX
H
H
HANKY PANKY
HAPPY FEW
HARLOW & FOX
HAUTE PRESSION/OCEAN WEAR
HELSBCN ESPAGNE*
HOTMILK NURSING LINGERIE*
HUIT
II
ILARIA VITAGLIANO
IMEC
INTENSIFY®ME
IORA LINGERIE
IRIS
J J // K
K
JAIMIES
JANE WOOLRICH COUTURE
JANE WOOLRICH DESIGN
JODE LONDON
JOG SWIMWER
JOHNNY BRASCO
JOY DE VILLARET
KIMINIS
L
L
LA FILLE D'O
LARISSA MINATTO AND MARYSSIL*
LASCANA
LATITID
LATVIAN LINGERIE
LE COMPTOIR DE LA PLAGE
LENNY NIMEYER BRESIL*
LES JUPONS DE TESS
LIDEA
LIDEA NIGHT & LOUNGE
LILLY & ROSE
LINEA SCARPA
LINGADORE
LIVIA MELDOLESI*
LONELY*
LOVEDAY LONDON
LULI FAMA SWIMWEAR
LULITA
LUME SWIMWEAR
LUNA DI SETA MILANO
LUZ COLLECTIONS
M
M
MAAJI
MADEMOISELLE AMELIA
MAJO REY*
MANEATER SWIMWEAR*
MARIEYAT*
MARJOLAINE
MARY SWIMWEAR*
MARYAN MEHLHORN
MATAHIVA
MAYAN OOK*
MELISSA ODABASH
MILLION DOLLAR MERMAID*
MILU ME*
MIRACLESUIT
MIRACLESUIT SHAPEWEAR
MISE EN CAGE*
MORPHO + LUNA
MURMUR
MYR*
N
N
N@T MEN
NAOMI & NICOLE
NATURANA
NATURANA EXKLUSIV
NAYADE SWIMWEAR*
NICOLE OLIVIER
NUBIAN SKIN LTD*
O
O
OLYMPIA
ONDADEMAR
OPERA
ORHIDEJA
OYSTER*
OYSTER MINI*
P
P
PAIN DE SUCRE
PALADINI
PANACHE
PANACHE BLACK
PANACHE SPORT
PANACHE SWIM
PAOLITA
PARFAIT
PEPITA
PHAX
PIERRE MANTOUX
PILLERT SWIMWEAR*
PINKP.*
PIP STUDIO
PJ LUXE
PJ SALVAGE
PLIE
PLUTO
POP&PINK
POUR MOI?*
PRISCILLA*
PROFILE
PROFILE BLUSH
PURE CHEMISTRY LINGERIE*
RAFFAELA D'ANGELO
REBECCA SWIMWEAR
REBECCA TORRES*
RELIQUE*
RESORT BY FLEUR
RITRATTI MILANO
ROIDAL
ROSAPOIS
ROSCH
ROSME
RUBI & CUBE
S
S
SAHA
SALINAS BRAZIL*
SANS ARCIDET COLLECTION*
SCULPTRESSE
SCUOLA NAUTICA ITALIANA
SEAFOLLY AUSTRALIA
SHAN
SHAN HOMME
SHELL BELLE COUTURE
SHICKOLADA
SIEBI'S
SIMONE PéRèLE
SLENDERELLA
SOLAR
SOLOBLU - ITALIAN BEACH COUTURE
SONATA RAPALYTE*
SOPHIE DELOUDI*
SOYELLE*
STEFI L
SUGGEST BY PAIN DE SUCRE
SUNFLAIR
SUNMARIN
T T // U
U
TASHIA LONDON
TATà
TERRE ROUGE
THREE GRACES*
TOUCHÉ BALNÉAIRE
TOUCHE LINGERIE
TWIN-SET SIMONA BARBIERI
ULTRA INTERNATIONAL
V
V
V.O.V.A
VACANZE ITALIANE
VAL D'AZUR
VALERY
VEVIE
VICTOR ODIL
VINA J LINGERIE
VIPA
VIX PAULA HERMANNY
W
W
W BRAND FACTORY
WACOAL
WATERCULT
WESTBAY
Y // Z
Z
Y YOLKE*
YSABEL MORA
YUMMIE BY HEATHER THOMSON
ZEXEA*
ZEYBRA
*
new brand
Nonexhaustive list as of April 6th 2015
july 2015
5
TRENDS
F OR
S P RING - SUMMER
2016
TRENDS
F OR
S P RING - SUMMER
2016
TRENDS
MORE THAN A TRENDS FORUM,
THE HEART OF DESIGN IN MOTION
For this session, Mode City and Trend Union present a fun and firstever forum that offers a unique glimpse into the inner workings of the
latest trends with the Vanities as its leitmotif. A source of inspiration and
true measure of the market, the Trends Forum focuses on fashion information in an exciting setting.
SPRING-SUMMER 2016
Inspired store windows
An opportunity to conduct an overall analysis of images, silhouettes, and
key brands by colour range and archetype.
by trend union
Round tables for exchanging ideas
Two round tables will be held every day to discuss the Forum’s
showcased lingerie and swimsuits. These valuable opportunities are
for sharing between consumers, visual merchandisers, business owners,
bloggers, and retailers.
A professional photo studio
for on-site creativity
For journalists, retailers, and buyers – a real photo studio with all the tools.
Coaching participants will be able to take home a beautiful, personalized
professional photo depicting their choice of summer 2016 trend products
– a little something extra for shop or store window decoration.
Mode City 2014, Cosabella
From the moment retailers arrive at the show, they will have access
to personalized coaching from the 'Trend Team' – tips for creating promotional materials and key concepts for merchandising. Retailers will be
provided with everything they need to understand and navigate the trends
for 2016.
© Collectif Nguyen Ngoc
'Look at me! At the sea, in my bathing suit,
with my music, in my new shoes, in little panties!'
Vanity can best be described as absolute belief in one’s own charisma.
Judging by the millions of selfies produced every day on our planet,
one could say we live in an era of vanities.
Mode City 2014
Digital cameras and Smartphones have contributed greatly to
the rise of visual homogeneity and the totalitarian power of
image. Smartphones orchestrate social life today and have now
been crowned consumer kings.
E
on
l
The Trends Forum is a real treasure chest of trends for Spring/Summer
2016, featuring five feminine archetypes that typify the major trends in
lingerie and beachwear: NYMPH – ODALISQUE – MERMAID –
AMAZON – LEGEND.
ama
z
gend
vanities
R
6
july 2015
© Collectif Nguyen Ngoc
© Collectif Nguyen Ngoc
maid
Trends Forum Mode City 2014
www.lingerie-swimwear-paris.com
odalis
E
q
M
ue
n y mph
In most religions, vanity is considered a form of idolatry, mimicking the grandeur of gods and therefore considered a fatal,
blasphemous crime. But now, not only is it not punished, it is
applauded.
5 TRENDS
5 ARCHETYPES
VANITIES
Mythology and iconography are pertinent sources of inspiration and constitute the heart of this study of contemporary trend archetypes, borrowing fashion codes from muses
and models.
Narcissism flaunting the body and attitudes
For a fashion era revealing sensuality and voluptuous
pleasure
Simple colours, inspired by nature and ornamentation
Innovative materials, ever seeking perfection, for fitted,
comfortable lines
july 2015
7
S P RING - SUMMER
2016
The odalisque was a slave and occasional concubine, living
in a harem during the Ottoman Empire. The free and glorious
creativity of a rich culture blending different influences is hinted
at through these fabrics. The motifs and colours are again
a source of inspiration for today’s fashion, highlighting oriental
and sensual delight in decorative and floral patterns, like
a brightly burning colour range.
TRENDS
MERMAID
For a voluptuous woman, cultivating the cult of her body and
pleasure
For collections with prints that reveal our silhouettes
Very sunny and radiant beachwear fashion, highlighting motifs
F OR
S P RING - SUMMER
2016
They symbolize passion and bewitchment. Mermaids are wearing ornate, faceted and
sparkling textiles. Frothy ocean colours mixing blues, greys and whites abound. Mermaids
incarnate captivating, but devouring, femininity.
Beachwear collections hold the promise of heady eroticism, enhancing nudity
with enchantment.
Archetype of a mysterious, ageless woman
Promising hypnotizing silhouettes, in a combination of fabrics and accessories
Colours are based on blues, greens, and watery hues
To glorify and embellish curves, revealing the hidden mermaid
key words: fish scales - ocean tones - seductive and appealing coating - washed-out shine
key words: oriental inspiration - sensual
shapes - warm colours - luminous motifs homewear
LEGEND
The box of Pandora has been opened, giving us a glimpse of new icons. Notably, Cleopatra
will make a comeback in today’s era where inspiration is becoming democratized. Her
remarkable style will be a source of inspiration for makeup, braided hair, low necklines, and
mythological dresses.
Collections will be made sublime with flamboyant colours: we will crave gold, black, and
metallic tones. Lines will be sculptural, very elaborate, and reveal ornamental details.
For a seductive woman
For a lingerie fashion and day-evening beachwear offer
For accessorized fashion, burning bright
Draped, pleated, ornate with gold and metallic aspects
Nymphs incarnate all nature’s creative energies. They are the spirit
of the earth, responsible for plants and caring for animals.
Depicted as slender, nubile young girls, they are clothed in the
finest, clearest and most invisible colours and layers of fabric.
Nudity is exalted. Garments are transparent, barely covering the
body. Colours are filtered, with hues of white for pure, limpid
collections combining serenity and enticement.
Here the nude is synonymous with freshness and natural sources
of life. Lines are pure and fabrics are natural, enhanced by precise
cuts that communicate sensual delight.
AMAZON
These young women were trained in techniques of agriculture,
hunting, and the art of combat. Favoured by Aphrodite,
goddess of love, these Amazons prospered in peace for
centuries. They incarnate contemporary woman in all her
strength, a combative and modern archetype.
Colours are in camouflage tones and bluish and greyish greens,
to better showcase key accessories for strong silhouettes.
Fabrics are technical with protective coating that enhances
tones like leathers and simple, authentic materials.
NYMPH
F OR
ODALISQUE
TRENDS
Archetype of a modern, combative woman, for a more
active fashion
As comfortable in her lingerie as in her bathing suit
Asserting, dynamic and modern will, for soft, stretch
materials with a increasing use of coating
Bluish and greyish greens
key words : coat of arms and armour
- fighting spirit - geometric motifs structured materials - like armour
Well-meaning muses who convey calm and voluptuousness
For fresh, natural women
Espousing suggestive, but unostentatious, lingerie
In basic fabrics: cotton, gazar, silk
key words: spirit of the earth - juvenile
divinity - natural fibres - minimal - surface
transparency
key words: low and ornate necklines - symbol of power - luxurious design - architectural - oversize details
8
july 2015
www.lingerie-swimwear-paris.com
july 2015
9
DESIGNER
OF
THE
Y EAR
cariocacollection
DESIGNER
OF
THE
Y EAR
'Cariocacollection is dedicated to the holiday lifestyle'.
Since 2004, Cariocacollection has taken inspiration from
Porto-Vecchio, Corsica. Every season the brand makes the best
of colourful, sensuous trends that are perfect for summer 'the
way we like it'.
A passion for swimwear's iconic details – pleating, draping,
and piping – creates a style that's always faux-strict and
especially irresistible, elegant, and modern!
'Bringing out the best in women' is always the driving force.
With a love for luxury, details, and handmade techniques, the
Cariocacollection style is easy to recognize.
MORE THAN A BRAND – A CONCEPT
WITH A STRONG PERSONALITY
Between the Brazilian vibe expressed in the name, and
especially its Corsican roots, Cariocacollection is
a strong concept, bringing out a rich collection of swimsuits
and beachwear every year. The line is a complete wardrobe
for travelling lightly and with chic, and for being elegant in
all situations, from a day at the beach to late at night. The
house’s swimsuits, clothing, and accessories are myriad odes
to lightness and fluidity, conveying a total Mediterranean
lifestyle.
ELEGANCE
&
RELAXATION
CARIOCACOLLECTION
WITH
A style and expertise all its own.
A 'fashion wardrobe' approach to swimwear.
A lifestyle rather than just a style, a concept combining
swimsuits and beachwear.
The house creates its own trends with a unique signature in
each collection for a recognisable brand identity.
A combination of luxury and creativity for timeless
collections.
Cariocacollection finds its treasures and rhythm in
the magic of the world itself.
A family story, a saga...
In 2004 Marie-Luce de Rocca Serra co-founded the Carioca
Plage and Cariocacollection brands with her aunt. Ms Rocca
Serra is also co-designer with her sister Sandrine Piergigli.
Both women are Corsican-Italians and the family spirit is part
of their DNA. The family studio in Porto-Vecchio and the
studio-scale manufacturing workrooms in Italy are also part
of the family. A home, a community, and family are all the
brand's foundations.
Collaborations with the leading
and most exceptional French
fashion houses
This year Mode City and paris capitale de la création
honour French brand Cariocacollection and its two
Corsican designers, cofounders, and sisters Marie-Luce de Rocca Serra
and Sandrine Piergigli.
10
july 2015
Ever year Cariocacollection forms collaborations
that eventually become a permanent part of summer.
www.lingerie-swimwear-paris.com
Cariocacollection & Cadolle Paris
When haute couture lingerie meets upscale swimwear
This meant-to-be partnership in 2014 was the beginning
of a story between two French fashion houses. Cadolle
draws the sketches and Cariocacollection handles
manufacturing. And the result is three one-piece swimsuits
with strong personalities that flatter a woman's body. Discover
the new designs in the 2016 collection.
Cariocacollection & Atelier Mercadal
The Atelier Mercadal Italian factories' use of superior materials
has always earned them a reputation for quality. More of this
same expertise is evident in the exclusive collection of sandals
with five interchangeable knots in various colours matching
the Cariocacollection palette. These sandals are
more than just accessories, letting the wearer choose them to
match her swimsuit, mood, or tan.
Cariocacollection & Casanera
Cariocacollection reaffirms its Corsican identity
through a collaboration with Casanera. Together the two have
created a Monoï oil scented with 'maquis'. This celebrated
beauty oil for the body and hair nourishes, soothes, regenerates,
and exudes a delicate fragrance.
Cariocacollection & Un jour Un sac
Every year Un jour Un sac creates tote bags and bags for
the beach. Whether terry cloth for one season or neoprene
for the next, the extensive colour palette always matches
the beachwear collection. These ideal coordinates which are
perfectly in synch with the collection are must-have beach
vacation accessories.
july 2015
11
JULY 04I05I06 2015 I Paris Expo I Porte de Versailles I Pavilion 1
lingerie-swimwear-paris.com
For more information:
AKAGENCY : Aleksandra KAWECKI - aleksandra@akagencyparis.com - + 33 1 44 88 21 23
EUROVET : Mathilde DEVALOIS TON THAT - mdevalois@eurovet.fr - + 33 1 47 56 32 33