in sUB-saharan
Transcription
in sUB-saharan
AUTHOR: CHRIS POUNEY M.Sc MCIPS Understanding BUsiness travel in sUB-saharan 2014 IN COLLABORATION WITH COntent Foreword 3 Introduction 4 Research overview 5 Executive summary 6 Part One: afriCan CUltUre and dOing BUsiness 7 Part twO: the BUilding BlOCks Of managed COrPOrate travel 13 » Airlines 14 » Hotels 17 » Travel Management Companies (TMCs) 20 » Safety and security 23 » Technology 25 » Payment solutions 29 » Visas 33 » A traveller’s perspective 35 Part three: aPPendiCes 36 » Action check-list 37 » About Severnside Consulting and the African Business Travel Association 40 » Our partners 41 » Business travel resources in Africa 45 » With thanks 46 » Glossary 47 2 fOrewOrd - afriCan BUsiness travel assOCiatiOn (aBta) ABTA has for many years recognised the serious lack of intelligent and actionable data about business travel trends, challenges and opportunities on the African continent. It was thus with great pleasure and enthusiasm that we took on the task with Severnside Consulting to create this research paper. We believe that it will shed tremendous light on the key aspects that companies need to understand and consider when sending corporate travellers into Africa. For too long now, Africa has been left to its own devices. Due to the myriad of complexities and challenges, companies have either been unwilling or unable to tackle business travel management in this region in a strategic way. This has lead to often poor governance, minimal control measures, low visibility and too frequently - a lack of priority given to how corporate travel programmes operate on the ground in Africa. However, as challenging as this region can be, those that do make the effort to understand its complexities and work towards strong local partnerships will know that Africa offers limitless opportunities. There are few other places in the world with such a strong ‘can do’ attitude. Emerging markets in Africa have a very clear willingness to embrace mutually beneficial partnerships and to be taken more seriously on the international stage - but they can’t do it alone. The need for training, skills development and sharing of best practice is immense. But so too is the need for respect. Companies must respect that although the way things are done in more developed markets might often be advanced in comparison to many of the African markets, going into Africa with a “we’ll show you how to do it” attitude is a sure fire way to total failure. However, there is no shortage of people and companies willing to embrace new-comers who have the right attitude and approach and who are willing to be open minded and learn the ropes from locally based partners. Local offices and travel partners often find themselves facing two types of challenges: They are either left in isolation to deal with the arduous task of managing a corporate travel policy with minimal input or interest from their global teams. Or conversely, they are instructed to mandate a global policy locally, by a head office who has little to no understanding about the region - often trying to copy/paste unrealistic policies and approaches. “We have no doubt that this paper will do just that for its readers. It will guide them in gaining a far better understanding of how to approach and manage business travel in this exciting, vibrant region. And most importantly, it will help them get to grips with the value of partnerships to aid them in the continuous growth and advancement of their travel programmes.” Monique Swart FOUNDER - AFRICAN BUSINESS TRAVEL ASSOCIATION FOREWORD 3 intrOdUCtiOn “There is no global without Africa”, said Ilona de March, EMEA President BCD Travel at ABTA’s recent launch in Nairobi. Yet it’s very apparent that when large organisations laud the performance of their global travel programmes, they are not always delivering excellence for travellers to, from and within Africa. Buyers complain TMCs are not always capable of delivering the joined up service promised across the region. Challenges exist in some of the more basic building blocks of managed corporate travel such as card issuance, availability of robust data and lack of billing and settlement plan (BSP) in some markets. TMCs, especially in markets still paying airline commissions, are not aligned to add value to buyers and in many developing countries still refer to themselves as travel agents, which will irk many travel buyers. Company governance plays a part too. A travel manager looking after 50+ markets will inevitably focus most attention on the largest spend, especially with our research showing that more than 80% of travel managers based outside Africa have never been there. Spend may be low, but this should not mean Africa is off the radar. One travel manager who looks after many markets points out, “you need to have a strategy to manage smaller yet growing markets. There should be no surprises”. But there are also myths that need to be addressed, such as fraud. Some buyers revealed a move away from card payment in Africa, yet South Africa has less card fraud than the United States. The net result in all this is that only 47% of buyers surveyed are able to produce automated traveller tracking reports. 58% are not receiving data for African offices and when they do get it, 32% consider the data to be poor. the size Of the Prize… Africa contains many of the world’s fastest growing markets which, when compared with the developed world’s largely stagnating economies, will only become more significant in global terms. A recent report from Ernst & Young showed that in less than five years, Africa has risen from eighth to the joint second most desirable regional investment destination in the world, tied with Asia. “The biggest risk right now is not being in Africa - it is not being in Africa” Dianna Games, Honorary CEO of the South Africa-Nigeria Chamber of Commerce Africa has a youthful population desperate to change perceptions. Its industries have diversified from largely oil and minerals to thriving manufacturing, service and IT industries. For Africa to achieve its economic potential, it needs the support of a fully formed and functioning business travel industry. Greater cultural and economic integration reduces conflict and assists Africa in its journey from an ‘aid to trade’ economy, reducing the financial burden on the rest of the world to boot. During the production of this paper, the team has engaged with more than 700 travel stakeholders, with surveys and interviews with more than 170 of them, travelling to Angola, Kenya, Ghana, Nigeria and South Africa. I would like to thank the countless industry colleagues who have given their time to share their thoughts, and the Steering Group, who have provided their time, without reward, to guide the paper and ensure we have delivered against our objectives. Africa has the potential to leapfrog more advanced nations by developing new ways of doing things, rather than simply implementing Western travel management principles. From leading the world in mobile payment platforms, to delivering every travel managers dream: ubiquitous and free Wi-Fi. Africa needs to have a seat at the table in global travel. Likewise, business travel needs to underpin African development, and being recognised as an enabler of growth, wealth and integration. “This paper has been written and designed to give travel professionals the information and guidance needed to improve the performance of a travel programme.” Chris Pouney M.Sc. MCIPS The content will empower travel buyers and managers to speak with more authority about this fascinating continent and a more productive engagement will up-skill roles and make sure business travel plays a central role in Africa’s future. DIRECTOR BUSINESS TRAVEL - SEVERNSIDE CONSULTING LTD INTRODUCTION 4 researCh Overview Buyer industry sector -total 72 BaCkgrOUnd and aPPrOaCh The project team conducted over 170 engagements with travel industry stakeholders through in depth interviews, lighter workshop and feedback sessions and focus groups. These sessions covered stakeholders based across Africa (Angola, Cote D’Ivoire, Ghana, Kenya, Nigeria and South Africa), and stakeholders based outside Africa with responsibility for travel to, from and within the continent which included travel professionals based in Germany, Netherlands, UAE, UK and the US. ENERGY MINING 12% MEDIA/ ENTERTAINMENT 2% PHARMA 5% FINANCIAL SERVICES 8% LOGISTICS 2% PROFESSIONAL/ BUSINESS SERVICES 4% IT/TELECOMS 7% RETAIL 5% MANUFACTURING 3% FMCG 5% EDUCATION 2% GOVERN MENT 8% OTHERS 6% NOT FOR PROFIT 3% Supplier industry sector -total 94 In addition, research was conducted through a variety of sources including industry bodies, regional economic groups, journals, white papers and industry commentary. TRAVEL AGENT 26% HOTELS 9% The statistics and themes observed during these engagements has been used to shape the discussions and form the recommendations in this paper. GDS 6% TMCs 32% OTHERS 6% AIRLINES 15% Engagement by country/region -total 166 160 153 140 120 100 80 60 40 20 0 9 2 2 23 1 1 1 24 37 34 1 34 2 6 2 Region Country RESEARCH OVERVIEW 5 exeCUtive sUmmary BaCkgrOUnd and researCh Ó White paper developed for the business travel industry, to support African growth using three key principles: seek innovation, reflect all Africa and recommend actions Ó The 3 pillars of research: » Intensive buyer benchmarking exercise: with over 160 engagements in 11 countries (6 in Africa, 5 global) » Stakeholder interviews » Wider macro economic research: such as industry bodies, regional economic communities, government bodies and wider business media findings Governance and travel policy: Ó The nuances of travelling in Africa are rarely addressed in global travel policy Ó Travel managers (local or global) need to increase their knowledge of Africa and build creditability with business heads - best way to do this, is to travel themselves, which they rarely do Ó For many large companies, Africa is a subset within EMEA, creating unrealistic time pressures on staff to effectively manage this growing region. More thought should be given to company structure to effectively govern Technology: Ó Appetite for technology is high yet apart from online booking for South Africa domestic travel, take-up of technology within travel programmes is poor Ó Africa should be leading the way in many global organisation travel programmes, for adopting or testing technology solutions Ó Mobile is a key differentiator for Africa and mobile internet usage is developing faster, and in ways different to elsewhere. Mobile is dominating and whilst there are some challenges with connectivity, these are being addressed Ó Travel managers should be more aware of technology developments, such as roaming charges, devices used and opportunities through video conferencing Ó Technology is within reach, regardless of a buyers or TMCs size Ó GDS should be treated as a primary supplier, rather than merely a technology decision made by the TMC Payment: Ó Manual payment methods such as cash and invoicing dominate with low use of card products, particularly outside of South Africa Ó Unlike other regions, a single form of payment for travel is unrealistic in this market. Buyers should evaluate and select a suite of payment options, which assesses the true costs and risks, whilst balancing efficient reimbursement of employees payment of suppliers and provision of actionable and relevant data. You must ensure accuracy, transparency and auditability Ó Developing more efficient payment and reimbursement processes is a highly effective way of reducing friction, driving better data and improving supplier relationships Airlines: Ó Buyers are frustrated through lack of capacity and direct flights, high fares, taxation, safety and service received Ó Quality is improving and opportunities exist, smarter buying driven by better data and improved technology, enabling travellers to make more informed travel choices Ó TMCs buyers and airlines should partner on route development Hotels: Ó Economic growth, combined with long lead in times for hotel development is creating capacity constraints and high rates in key markets, such as Angola and Nigeria Ó Buyers must: » Create strong partnerships with critical hotels focusing on paying promptly and becoming the ‘customers of choice’ » Fully understand their demand by ensuring that they understand all their hotel requirements, through development of better data » Create smoother booking processes for users and ensure that if they have a policy of booking through a TMC, this is enforced through having correct content available Safety and security: Ó Safety is a consistent concern for travel managers but should be considered as more than just the headline incidents such as air crashes and terrorist activity. More mundane issues such as road accident or illness, are not adequately addressed Ó Too many companies have gaps in their traveller locator information and this should be addressed urgently. Travellers should be briefed, tracked and supported at all stages of their journey and travel managers should test their processes to ensure that all employees are captured Travel Management Companies (TMCs): Ó High number of suppliers describe themselves as travel agencies, not TMCs, likely due to reliance on commissions from airlines and hotels Ó Many companies have a desire to consolidate their TMCs to deliver more consistent service and standardise data, but concerns exist with consistency of suppliers training and service delivery across Africa Ó Larger companies can develop supplier development programmes where they feel the quality is not available Ó Huge opportunities exist for TMCs who can deliver consistency in service, data and policy application Ó In the absence of TMC consolidation, benefits can be derived from consolidating elsewhere in the travel programme, such as more effective consolidation of data, payment, GDS or hubbing through centers of excellence EXECUTIVE SUMMARY 6 PART 1 afriCan CUltUre and dOing BUsiness AFRICAN CULTURE AND DOING BUSINESS afriCa in nUmBers mOre than a single stOry Addressing academics at Oxford University, Nigerian author Chimamanda Adichie recounts the story of a flight from Lagos to London. Shortly before landing, passengers were asked to donate to the airline’s chosen charity. “The money will help projects in India, Africa and other countries,” announces the flight attendant. Referring to Africa as a country left the writer feeling rather annoyed, but also vindicated. She was touring with a speech, entitled “The Danger of a Single Story”, highlighting how ignorance creates false perceptions. The global business community and media are often guilty of similar mistakes. It’s almost impossible nowadays to open the finance section of a broadsheet newspaper and not read about African growth, African investment or opportunities in Africa, as if Africa were a single entity. Many fall into the trap of making sweeping generalisations about individuals, groups, governments and companies. “When we hear about people living in Africa we usually hear about poverty, violence, health crises, and other challenges. We get a single story.” Africa in Numbers CHINA 1.35Billion AFRICA 1Billion 54 TOTAL POPULATION: LANGUAGES SPOKEN: 1BN >1000 The land mass is greater than China, the US, India Japan and most of Europe combined. TOTAL LANDMASS: China Over a Thousand different languages are spoken in Africa. Europe Western India ates United St Me xic o NUMBER OF COUNTRIES: Japan AFRICA IN NUMBERS 8 diversity highs and lOws In Africa there are no fewer than 54 countries with a land mass greater than China, the US, Japan, India and Europe combined. A population of almost 1 billion people share diverse cultures and customs, and speak more than 1,000 languages. Many people interviewed for this White Paper refer to a common ‘African spirit’, but that notion in itself means different things to different people. According to ‘The Economist’, West Africa has six of the ten largest growing economies in the world, though it must be remembered that in global terms they are starting from a low base. New wealth and opportunity is not, however, blessing every country. In 2013, the World Economic Forum (WEF) Africa competitiveness report found that 14 out of the 20 least competitive economies were also in Africa. But change is afoot in many places. Nine of the 10 fastest birth rates in the world are in Africa. More than half of the population is under 20 years old. Analysts predict the working-age population will surpass China within three decades. While according to consultancy McKinsey, more than half of households will have disposable income by 2020. land Of OPPOrtUnities - grOwth in key markets A traveller in wealthy Johannesburg suburb Sandton is certain to have a different experience when visiting Maputo. Likewise, Accra and Lagos, though only 250 miles apart, have noticeably different approaches to business and every day life. That said, certain parts of the continent are sharing the experience of unprecedented economic growth. Africa was not totally immune to the fall out from the global financial crisis, but some markets presented new, low-risk opportunities for investors. Many, like Nigeria, are now booming. Early in the last decade a number of African economies experienced better than global average rises in GDP. The growth excited investors. In some quarters, concerns about their ability to keep progressing remained, owing to the history of political instability and conflict. But contrary to the negative speculation, many embarked on a period of sustained social, economic and political stability that has lasted until today. There has been an emergence of a middle class in some countries, combined with young, growing populations. The urbanisation of major cities and a strengthening financial sector have also helped attract foreign investors. Changes fOr the Better Ethiopia has largely overcome the devastating famine and political strife of the 1980s, to become one of East Africa’s great success stories. Perhaps even more remarkable has been the case of Rwanda. Only 20 years ago the country endured large-scale violence between two of its largest ethnic groups. Its transformation, therefore, could not be more extraordinary. The country’s leaders have modeled the economy on Singapore. Free Wi-Fi has been provided to citizens to boost online intellect and the digital economy. And once a month the people down tools to engage in community activities designed to engender collaboration and improve societal relations. Population by country across 40 years -source: world bank 350 000 000 300 000 000 250 000 000 200 000 000 150 000 000 100 000 000 50 000 000 0 1971 1982 1992 2002 2012 AFRICA IN NUMBERS 9 BUilding BriCs Foreign investment is the continent’s key economic driver. A report published in 2014 by the African Development Bank, the United Nations Development Programmes and the Organisation for Economic Cooperation and Development predicted it would reach $80 billion by the end of the year. As of 2012, France, the UK and the US topped the charts with a combined investment of $180 billion. The Brics nations - Brazil, Russia, India, China and South Africa - spent $68 billion, 40% of which was spent by China alone (see box on next page). The report predicted economic output for the continent would grow 4.3% in 2014 and 5.7% in 2015. Some of the biggest economies in East and West Africa are expected to enjoy the highest levels of growth. The bulk of foreign investment is spent in Africa’s two largest economies, South Africa and Nigeria. In 2011 South Africa was invited to join the exclusive group of the world’s fastest growing economies. The Bric acronym - which stood for Brazil, Russia, India and China - became Brics. Unfortunately, since its elevation, the South African economy has stuttered, largely because of a series of strikes in the mining sector that have contrived to paralyse areas of the economy. The International Monetary Fund (IMF) said the impact of the industrial action was holding back overall growth figures for the entire Sub-Saharan Africa (SSA) economy. At the end of the first quarter of 2014, the South African economy was replaced by Nigeria as the continent’s largest. The West African nation’s huge oil reserves and burgeoning telecoms sector led it to be included in the latest acronym to appear in the financial press. The Mint nations - Mexico, Indonesia, Nigeria and Turkey - are predicted to rival growth in the Brics in coming years. The continent’s biggest and most lucrative sectors are natural resources. Oil and gas (drilling and exploration), for example, are the principle drivers in Nigeria, Angola, Cameroon, Chad, Gabon, Equatorial Guinea and the Republic of Congo. Elsewhere, mining for precious stones and metals encompasses a large percentage of many countries’ GDP. “Brics is starting to become more than a punchy acronym. The development of a Brics development Bank, an annual Brics Summit and inter-Brics investment such as Russia’s $10Bn partnership with South Africa to develop nuclear power plants, are all evidence of this” World’s 10 fastest-growing Economies Excluding countries with less than 10m population and Iraq and Afghanistan -sources: The Economist: IMF Annual average GDP growth,% GDP growth, unweighted annual average,% 6 2001-2010 2011-2015 5 Angola 11.1 -----------------------------China 10.5 -----------------------------Myanmar 10.3 -----------------------------Nigeria 8.9 -----------------------------Ethiopia 8.4 -----------------------------Kazakhstan 8.2 -----------------------------Chad 7.9 -----------------------------Mozambique 7.9 -----------------------------Cambodia 7.7 -----------------------------Rwanda 7.6 ------------------------------ China 9.5 -----------------------------India 8.2 -----------------------------Ethiopia 8.1 -----------------------------Mozambique 7.7 -----------------------------Tanzania 7.2 -----------------------------Vietnam 7.2 -----------------------------Congo 7.0 -----------------------------Ghana 7.0 -----------------------------Zambia 6.9 -----------------------------Nigeria 6.8 ------------------------------ 4 3 2 1970s 1980s 1990s Asian countries 2010 estimate 2000s 2011-15 African countries forecast AFRICA IN NUMBERS 10 fUtUres Shareholder return on investment in the energy sector has proven to be lucrative and has therefore attracted the lion’s share of foreign investment. Dedicated equity funds, including sovereign wealth, pensions and investment banks from across the world all have high stakes in these industries. However, some analysts and commentators argue that profits from natural resources rarely trickle down to the majority of a country’s population. There are indirect benefits to local economies where, for example, refineries and mines are located, but the profits are more often than not confined to a small number of participants. The advent and development of other industries has been largely responsible for broader wealth creation. Agribusiness is one of Africa’s largest sectors. Telecommunications, banking, retail and construction are also creating jobs in new areas. The knock-on effect is increased consumer spending that has driven the growth in the retail sectors. skills and edUCatiOn One of the most frustrating barriers to growth for organisations across the continent is human resources. Unsurprisingly, the number of school leavers and university graduates compares unfavourably with other countries in the global marketplace. Certain segments of the travel industry, for example, feel the shortage particularly acutely. Business aviation firm Execujet has maintenance facilities in Johannesburg, Cape Town and most recently in Lagos. Graeme Duckworth, a company director, says the challenge facing many aviation companies in Africa is finding qualified engineers.Zemene Nega, Ethiopian Airlines vice president of maintenance, says the carrier was held back for many years because of a lack of skilled workers. It has since invested millions in building and developing an academy to prepare workers for all aspects of the business. Geraldine Zilk, director of Travel Connections in South Africa (part of GSM network), says the travel agency community also struggles to attract educated staff, often owing to the fact that university graduates can earn more money in other sectors or outside of Africa altogether. Chinese inflUenCe in afriCa It is not unusual to walk down a busy city street in Ethiopia, Tanzania or Zambia and see signs written in Mandarin. China is, by far, Africa’s leading trade partner and biggest investor. During a visit to Angola, Ethiopia and Nigeria in 2014, China’s Premier Li Keqiang said trade would double by 2020. It is already worth more than $250 billion. More than 75% of Chinese money is invested in mining, construction, finance and manufacturing. It is also funding some of the continent’s most important infrastructure projects, such as a new airport in the Angolan capital Luanda and a rail line in Nigeria. More than 80% of China’s $93.2 billion imports from Africa in 2011 were crude oil, raw materials and resources. In 2012, the China Development Bank agreed to provide $3 billion in loans to Ghana, almost 10% of its GDP. South Africa is China’s largest trading partner in Africa, at a volume of $20.2 billion per year. land Of Challenges – BUsiness OBstaCles With Africa’s rich landscape of opportunity comes an abundance of impediments. The continent is the poorest on the planet, cursed by centuries of war, natural disasters and outside intervention. It is, therefore, no surprise that many countries suffer from high rates of poverty, infant mortality, illiteracy and corruption. In the last 20 years much has been done to alleviate hardship. But companies and organisations planning on expanding operations into SSA marketplaces have to be aware of the hazards before embarking into Africa. This is especially true for travel buyers and managers who, to a large extent, will be responsible for ensuring their travellers safety and productivity in these destinations. AFRICA IN NUMBERS 11 COrrUPtiOn In 2013, SSA was perceived to be one of the most corrupt regions in the world according to a study by Transparency International. Not one single African country appeared in the top 30 least corrupt nations. Countries such as the UK, have tried using aid programmes to positively influence the issue. This year, for example, it suspended aid to Uganda over fears of corruption. Whether these tactics are successful or not remains to be seen. The challenge for many businesses setting up in Africa for the first time is accepting that corruption and bribery are entrenched in many of the cultures. Kenneth Ekrete, director of GSM travel agency Network Travel Nigeria, calls it the Africa syndrome. “[In Nigeria] you have to pay people to do the most basic tasks,” he says. “It is expected, and it starts when you arrive at the airport.” Levels of corruption differ from country to country, but preparing to face the issue is a fundamental element of enterprise risk strategy. gOvernment BUreaUCraCy Setting up a new business or opening an office is no simple matter in almost every SSA country. Dealing with local authorities, government bureaucrats and politicians can often feel like pushing water up a hill. A starting point is to understand the legal and regulatory environment of the country in which one is operating. How stable is it socially, politically and economically? In some countries a joint venture with a local business is necessary to obtain permission to start up. Due diligence and background checks on partners are important, but it will by no means guarantee clarity or assurance. “Local content” is a phrase businesses will hear a lot across Africa. It is a commitment by foreign investors to employ local people and, as far as possible, source local products. Local authorities will often seek a certain level of commitment to local content when a business is being established. Chris Dell, a director for risk specialist Drum Cussac, says: “It is important across most of Africa to understand community relations and how you engage with the local community surrounding any project. Getting that piece right can neutralise some potential threats. It’s about understanding the political and social context into which you are investing.” Depending on the scale of a company’s operations, it may also be important, for a number of reasons, to take national elections into account such as in Nigeria in 2015. Firstly, they often bring instability. Secondly, a business must evaluate what may happen depending on who wins. A Drum Cussac client recently decided to wait until an election result was returned before committing to a significant investment. COnfliCt and trade In the last 25 years African nations have been involved in 257 of 972 (27%) recorded conflicts, according to the Department of Peace and Conflict Research in 2013. Indeed, only four of the top 10 Africa economies by 2010 GDP have remained conflict free in the past 25 years. The reasons for conflict stem from various roots, but much is rooted in the aftermath of colonialism, and centres around struggles for power. However, analysts believe investment in intra-African trade and infrastructure would alleviate tensions through greater cultural and economic integration. For example: The case of Kinshasa, the capital of the Democratic Republic of Congo (DRC) and neighbouring Brazzaville, the capital of the Congo. The two huge French-speaking cities are 40 miles apart and separated by the Malebo Pool River. There is no bridge across as each nation traditionally traded with its colonial masters of Belgium and France, making trade between the two countries unnecessary. The limited amount of trade that takes place has to be facilitated by expensive boat transfers across the river. Experts believe this type of intra-regional trade would stimulate relations, encourage infrastructure development and attract more outside investment. Did You Know? 1. The Rwandan government provides free public Wi-Fi because it believes it is as essential as water and electricity 2. Nollywood, the Nigerian film industry, makes more films in a year than Hollywood 3. There is a higher percentage of female elected representatives in many SSA nations than in the UK parliament or US Congress 4. 14 French speaking (Francophone) West and Central African nations including Senegal, Ivory Coast and Cameroon have a highly successful currency union, the CFA - Communauté Financière Africaine (African Financial Community) AFRICA IN NUMBERS 12 PART 2 the BUilding BlOCks Of managed COrPOrate travel THE BUILDING BLOCKS OF MANAGED CORPORATE TRAVEL airlines what travel BUyers say 1. Is a time window used to identify the ‘benchmark fare’? Yes - 68% No - 32% Time windows used to calculate lowest fare range from 1 hour to 24 hours of requested flight time 3. Number of companies who have a separate air policy for senior travellers - 95% 2. Flight duration allowing business class: 5. Low cost carriers: 4. Companies indicating that premium economy will be further considered in 2015 when further implemented - 22% ÓEconomy all flights - 60% ÓUsed: Yes - 65% No 35% Ó3 hours - 5% ÓWhere they are used, stipulates South Africa only - 23% Ó4 hours - 25% Ó6 hours - 5% Ó8 hours - 5% 6. Deal negotiation: where are deals for SSA airline contracts negotiated? ÓLocally - 54% Centrally - 46% Africa appears to have all the necessary preconditions for a flourishing aviation sector. Overall GDP is growing, foreign investment is pouring into a number of its economies, and a growing number of middle class consumers have disposable income for the first time. Only the booming Asian marketplace has more demand for air travel. However, a number of obstacles are preventing the sector from realising its potential. Governments’ attitudes to air space, lack of competition, high taxation, high fares and poor service are hindering progress. There are also on-going concerns about safety, regulatory processes, routes and capacity. In spite of these barriers, experts predict that in the next 20 years Africa will have seven major aviation hubs and close to 1,000 new aircraft in operation. rOUtes and CaPaCity Africa has around 15% of the world’s population, but accounts for only 5.5% of passenger and freight air traffic. The continent has the lowest number of aircraft per capita in the world. Furthermore, the average aircraft fleet age is higher than any other region and smaller aircraft are also more prevalent. Research by The African Airlines’ Association (Afraa) found that an African person would travel by air, on average, only once every 15 years. This compares to once a year for a European and twice a year for a US citizen. In reality though, travel is conducted by the few and the vast majority of Africans never set foot on a plane and most will never leave their country or region. In some cases, the introduction of a point-to-point short-haul flight could cut a traveller’s journey by as much as 12 hours. Africa has a history of struggling to sustain its own airlines. Many have gone bankrupt or withdrawn from service in the last 30 years, leaving a severe capacity shortage and infrequent, monopolised routes on a small number of city pairs. Many state-owned carriers, such as Ghana Airways, Air Nigeria, Air Afrique and Nationwide, no longer exist. On intercontinental routes, Middle Eastern carriers, such as Emirates and Qatar Airways, offer some capacity, as do most European legacy carriers. In the majority of the Francophone (French speaking Central and West African) countries, Air France has a de facto monopoly. “In 1980, there were 26 African-owned carriers flying internationally. Today there are nine” In addition, Afraa has also raised concerns about certain governments giving non-African carriers, particularly those from the Gulf States, more favourable treatment. Some of these carriers have previously been granted services and frequencies that African carriers were denied. The lack of capacity and the absence of a cohesive African airline network are the two main stumbling blocks for growth. The aviation community and political leaders have been talking about the liberalisation of African skies for the last three decades (see box out). Progress has been painfully slow. It is still impossible, in many cases, for an airline to launch a route that takes off or lands in a country other than its own. AIRLINES 14 flying rights An Open Skies agreement was signed by 40 African states in 1988 in the Cote D’Ivoire city of Yamoussoukro. The Yamoussoukro Declaration (YD) was supposed to compel governments to open up their air space to the aviation marketplace, which would in turn help improve safety, increase traffic and lower air fares. However, it failed to gain traction and government protectionism of national carriers prevented deregulation. In recent years some governments have realised protectionism stifles economic prosperity, but not everyone is on the same page yet. A would-be one-hour flight from Luanda to Kinshasa, for example, would take a traveller at least ten hours and possibly an overnight stay in a hub airport in South Africa or Kenya because no bi-lateral agreement exists between Angola and the Democratic Republic of Congo (DRC). Countries that have embraced change, such as Ethiopia and Kenya, are reaping the benefits. Even those who have ditched their national carriers and opened up to the marketplace, such as Ghana and Nigeria, now have more efficient air services, with better safety records and more competitive prices. Furthermore, the money saved by not having to prop up an ailing national carrier can be spent improving the efficiency and safety of air transport infrastructure. Progress is slow, but it is real. safety According to IATA figures, African carriers have been responsible for a disproportionately high number of accidents compared to share of traffic. Afraa’s view is that a very poor regulatory environment fuelled by ongoing conflict in the Democratic Republic of Congo and Sudan, has been the cause of at least 50% of incidents. In 2005, safety fears led the European Union (EU) to ban a number of carriers from flying into EU airspace. More than 100 of those blacklisted were African carriers, although a large number were domestic carriers incapable of flying to Europe anyway. This certainly did not help the already tarnished reputation of the continent’s airline safety. Experts point out that it is not just poor safety that will land an airline on the EU Banned Airlines list, but also poor financial transparency. Duty of care policies within many international corporations still prevent business travellers from flying on banned carriers at all, leading to indirect flights or the chartering of aircraft. Since then, efforts have been made to improve the continent’s performance. The Africa Safety Improvement plan was introduced in 2012 which requires all airlines to become IOSA certified by the end of this year. Afraa says that safety levels for certified airlines are already in line with the best world standards. COst imPliCatiOns Expensive airfares and taxation are key concerns for travel buyers in the region. “The African Development Bank (AfDB) report that air fares in Africa are around a third higher than equivalent journeys in Europe.“ Air space restrictions and poor fleet utilisation keep the cost of a seat disproportionately high on some airlines. Airlines who cater to high yield business passengers who prefer to sleep overnight on the way down to any number of African hubs, compounded by nighttime curfews at European and North American airports result in aircraft sitting on the tarmac all day. KLM operates a profitable daytime service between Europe and South Africa, and the advent of on-board Wi-Fi, means business travellers can remain productive mid-flight. The Middle Eastern carriers, on the other hand, are not restricted by nighttime curfews at the Gulf’s airports and so have more flexibility with scheduling. AIRLINES 15 aCtiOns ÓTMCs and buyers should lobby airlines to fly more direct routes. Data should be shared with airlines to help them build and develop case studies for more direct routings. Include instances where buyers have resorted to chartering aircraft. ÓEnsure that your lowest logical fare calculated is suitable for business priorities. For example: to obtain best fares you should encourage travellers to be as flexible as possible through choice of time, carrier and even airport. ÓConsider using premium economy products which will become more prevalent in this region in the coming years - either to upgrade or to downgrade. This will be a possible strategy to reduce often exorbitant prices in this region, while getting your travellers where they need to be in relevant comfort. taxatiOn The aviation industry brings huge revenue and economic benefits into many African countries, but government taxation is cited as a major barrier to growth. Travel buyers in SSA rate this as one of their top challenges. Globally, fuel accounts for between 30-36% of an airline’s operational costs. In Africa, this is 45-55%. “Afraa: Many African governments consider air travel to be a luxury, rather than an enabler of business.” The cost of fuel makes running an airline, or a route, prohibitively high. In some cases, such as Virgin Atlantic on the Heathrow-Accra route, it has led airlines to withdraw services. lOw COst Carriers African is the only global region where budget airlines have not managed to properly penetrate the marketplace. According to the Centre for Aviation, lowcost carriers accounted for only 11.7% of seats in 2011, compared to almost 40% in Europe. Fastjet, based in Dar es Salaam, and Ghanian Africa World Airways, are making inroads. But both businesses are finding it difficult to grow because of air space restrictions and the cost of operating an airline in Africa. ÓMulti national companies should create an inventory of their airline contracts globally, in order to be able to establish if they can work towards regional or even global contracts. ÓMake your deals available to all of your travellers. For example: can a UK-based traveller flying from SA to Kenya take advantage of local rates? ÓUse TMC consortia deals: ensure your TMC is working to obtain good deals for you, even if your spend is smaller. Don’t think just because you are smaller you have to pay full fares, a good TMC should be able to leverage similar clients and obtain deals on your behalf. ÓDo not forget about corporate mileage programmes, such as Star Alliance Partner Plus which can yield returns with little or no contractual commitments. ÓConsider using private or shared charters: which is often the only way to get staff to more remote regions in Africa. Carefully apply your companys risk management processes to ensure that due diligence is conducted on the charter companys safety. AIRLINES 16 THE BUILDING BLOCKS OF MANAGED CORPORATE TRAVEL what travel BUyers say 1. What is your negotiation process? ÓCentral process - 44% ÓManaged locally - 56% 2. Do you mandate bookings must go through TMC? ÓYes - 81% ÓBut of these, 86% accept they have compliance concerns and little way to manage/measure 3. Do you operate a separate hotel list for senior management? ÓYes - 35% ÓNo - 65% 4. Do you use rate caps across Africa? ÓYes - 53% ÓNo - 47% hOtels In August this year, the CEO of Marriott revealed the global hotel chain was investing $200 million in Africa, opening 36 new hotels, hiring 10,000 employees and expanding into 16 countries. Marriott is the largest hotel operator in Africa. In 2014 it acquired 116 properties from Protea Hotel Group. Not far behind is Carlson Rezidor, which has 30 hotels with 6,300 rooms under development across the continent. The global hotel chains, including Hilton and Starwood brands, are scrambling to shore up a share of the burgeoning marketplace. Progressive African governments are also supporting investment in hotel properties. Ethiopia has recently spent millions attracting and working with some of the world’s biggest brands. The InterContinental Group opened a five-star property in Addis Ababa back in 2008. Others are now reportedly on the way. In 2014, Angola announced that its $5 billion Sovereign Wealth Fund would invest in infrastructure projects, which would include new hotels. According to Ernst & Young, Nigeria has the largest pipeline of new hotels in the region with 7,500 rooms added in 2013, an increase of 10% year on year largely to support increased business travellers drawn to the country’s natural resources. sUPPly and demand Some hotels in African cities command the highest average daily rates (ADRs) in the world. If you book a room in Luanda or Lagos, where capacity is scarce, expect to pay the best part of £250 per night. This premium does not guarantee luxury. It does not even guarantee constant electricity. However, until the capacity shortage is addressed the ADRs will remain sky high. Buyers do need to understand some of the challenges in running a hotel in Africa versus elsewhere and how this impacts a hotels operational costs. Markets with complex visa requirements have high instances of trips being cancelled due to failure in obtaining visas. ‘One hotelier estimates that the number of rooms cancelled in their Luanda property within three days of stay is around 40%’, compared with around 10% for Rwanda, a country with a far more liberal approach to entry.’ Furthermore, in many African hubs the use of negotiated rates in well-known chain hotels is mandated for security reasons. Risk levels differ from city to city and from country to country, but there are very few corporate hotel programmes that allow travellers to book independent properties unless they have been properly vetted. The fear largely stems from companies wanting to ensure employees are secure, concerns around productivity and safe food and water. A large number of travel managers highlighted challenges in having their travellers book hotels via the TMC, causing challenges with data. Many reasons apply for this, from guest house content not always being available in GDS, to Africa’s legendary invite culture - meaning local offices insist on booking on your behalf. HOTELS 17 at yOUr serviCe Service levels in global chain hotels in Africa can fall far short of what would be expected by the same brands in Europe or the US. It is difficult for hotel managers to attract educated and experienced staff to work as waiters, porters, and front-of-house staff. The problem is less noticeable in South Africa where the service sector is relatively mature. Cities like Cape Town and Johannesburg also benefited from the huge investment in hospitality associated with the 2010 World Cup. However, for owners and managers in West Africa, where more than half of the continent’s hotels are being developed, training and recruitment is among their biggest challenges. alternatives In more stable areas, the use of guesthouses by African business travellers has increased in recent years. It is popular in South Africa, and in some other markets such as Angola and Mozambique, where chain hotels are less prevalent. The presence of these independent properties in corporate programmes has increased by some 30%. However, international travellers are far less likely to book and use these types of accommodation. In the energy and mining sector, use of company run compounds is highly prevalent, particularly in remote areas. Of trends in the region, Caroline Daniel: Account Director Africa for Preferred Hotel Group, says ‘Another trend that is becoming more popular within Africa especially in cities where stays are for a week or more - are boutique hotels, with serviced residences and/ or apartments attached to it. This type of offering ensures that travellers have hotel facilities including spas, bars and restaurants at their disposal, but also have accommodation that is more spacious and comfortable for longer stays, as well as the option of cooking their own meals or bringing in a personal chef. This significantly reduces the costs associated with corporates running compounds and in the energy / mining sector, managing any reduced demand periods. dOing deals Travel buyers take a number of approaches to negotiating rates with hotels in Africa. Many start the process with central talks. But real value can be derived from local negotiations. Buyers have been relatively successful negotiating ancillary services such as Wi-Fi, but often the hotel stipulates a daily limit which the buyer needs to ensure meets the demands of the traveller. With certain cities having appalling traffic by western standards, total cost of ownership (TCO) becomes very important when selecting hotels in many African cities. Buyers need to bear in mind long transit times (and costs) when staying at alternate hotels versus staying at the venue of the conference or meeting. “Growth is exciting in Africa. Two things are happening. GDP is growing quickly in many countries. That growth means opportunity. The second thing about Africa is it’s got a hugely growing middle class. There are about a billion people. They are young. And that growth means people will be travelling within and outside of Africa. We want to make sure they know our brands.” - Marriott CEO “We take both a local and global approach to negotiations. We accept local negotiations can often secure lower rates, plus we want those teams to buy into the process. They love to beat the global rates, so after the initial negotiation we hand over to them so they can work their contacts and bring more value to the deal. It is, of course, within agreed parameters, such as last room availability, breakfast, minimum cancellation period, and rates loaded into GDS. We find that 90% of the time the local teams can reduce the rates. Everybody wins, and the local office saves face.” - Global Procurement Manager, FMCG HOTELS 18 Hotel General Manager, Luanda - “Long stay rates are difficult to negotiate in some markets. Guests who stay for seven nights or less arrive with their companies security briefing ringing in their ears. They are afraid to leave the hotel. They spend all of their time and money in the hotel. If the same traveller were here for a month they would eventually grow tired of the hotel and venture outside. That’s when they realise the security briefing is over the top. We then lose significant revenue overall.” aCtiOns ÓBest practice is to drive bookings through the TMC - buyers must challenge the African ‘invite culture’ (where the local office will offer to book your hotel) and ensure they know where their travellers are staying. ÓExamples include: manual expense checks, or a TMC using a reason code to denote that policy has not been followed. ÓAt a minimum, the TMC can capture the reason for non-compliance. ÓCommunicate internally to dissuade travellers from booking hotels locally for guests, instead recommending hotels to be booked through an employees home TMC. ÓEnsure that all travellers, be it local or global, have access to the same hotels - a local list of hotels will only seek to dilute spend and damage leverage. ÓEnsure hotel data is captured, and that travel managers can locate travellers in the event of an incident. ÓConsider the rising popularity of guesthouses in certain markets such as South Africa and Angola. Develop a strategy and either use them or don’t. ÓConsider the use of dedicated company corporate housing, shared corporate housing or guesthouses, if capacity cost or quality is an issue. ÓFocus on ancillary revenue such as Wi-Fi, laundry and food when negotiating hotel rates. For Wi-Fi, consider not only if it is included, but if there are any maximum daily allowances and how many devices can be attached, plus the security of the network. ÓWithin policy - travel managers should consider the need for early check-ins and late checkouts at hotels, if preferred airline routings demand it. Arriving in Lagos at 4am after a six-hour flight, is not the basis for a productive days work. HOTELS 19 THE BUILDING BLOCKS OF MANAGED CORPORATE TRAVEL tmCs what travel BUyers say 1. What TMC strategy do you deploy in Africa? ÓGlobally consolidated TMC - 45% ÓLocally selected TMC - 55% Of those locally selected, 30% currently investigating options to achieve benefits of consolidation. 2. Companies with Service Level Agreements and/or Key performance Indicators in place consistently with their TMCs: ÓYes - 48% ÓNo - 52% Consolidating your travel management company (TMC) can be a highly effective way of professionalising a travel programme in Africa, but given the complexities of travel in many of the continent’s marketplaces, it is crucial the right partner is chosen to help derive maximum value from suppliers and provide exemplary local, on-the-ground support for travellers. Global TMCs sell the fact they have offices in many remote and challenging marketplaces, but in many cases these are joint ventures with small, independent agencies. Some would argue it is little more than a sticker on the door. It is not unusual for the local partner of a major global TMC to have gmail email addresses. The global TMC brands need to play a stronger role in up-skilling local partners by addressing the issues of appearance and professionalism. Failing to do so will make it harder to attract clients based outside Africa. Most TMCs have partners rather than wholly-owned operations in Africa with no guarantee that the partner possesses the technology and skilled human resources available elsewhere in the TMCs global network. The main concern for buyers, therefore, is that what appears to be a fully integrated operation is no more than a basic local travel agency using the branding of a global partner. Furthermore, travel buyers often complain local agencies are too focused on leisure travel, and that there are too few consultants dedicated to corporate clients. Many agents say they can service corporate clients on the basis they can make travel bookings for companies. But they seldom understand the intricacies involved in servicing a corporate account. Vetting is, therefore, a vital aspect of the RFP process and attention needs to be given as to whether trying to do this remotely is a wise choice. 3. What TMC configuration is deployed in Africa? ÓOffsite single location - 63% ÓOffsite hubs - 13% ÓOnsite agencies - 24% 4. Greatest challenges with TMCs in Africa: ÓService - 55% ÓReporting - 36% ÓObtaining rates - 9% 5. Companies receiving travel data for their Africa offices: Yes - 42% No - 58% tmCs Or travel agents? Experienced travel buyers and managers can easily spot the difference between a TMC and a travel agent. Traditionally, agencies worked on behalf of airlines and were paid commission. When airlines stopped paying commission in more developed markets such as the UK, Europe and the US, agencies evolved into consultancies focused on serving the requirements of travel buyers and managers. That meant the provision of a number of services over and above reservations: data collation and reporting, security management, supplier negotiations and so on. In many African markets where commission cuts have not fully occurred, this is not the case. Many buyers insist on having multiple travel agents quote for every transaction, as they don’t always trust the fares offered and are not comfortable having one main intermediary. Yet pricing an itinerary with multiple agencies carries some risk. An airline may cancel a ticket because it appears to be a duplicate booking. And, somewhat ironically, an airline’s automated yield management system may push up the price because demand for the flight is artificially high. “Pricing an itinerary with multiple TMCs can actually increase the price” TMCs 20 BsP Fundamental to the TMC model is accreditation to the International Air Transport Association (IATA) and its billing settlement plan (BSP). BSP allows TMCs to sell airline tickets on behalf of IATA’s member airlines, and to pay monies collected by monthly remittance. The system improves a TMCs financial control and cash flow. If BSP is not in place, an intermediary has to set up a line of credit with each airline. The challenge for many TMCs and agencies in Africa is that BSP is not always available. Angola and the DRC are among 15 countries that still don’t have the option to apply for accreditation. Rwanda was the last country brought into the IATA fold in 2013. In Angola, intermediaries have to lodge a bond with a Portuguese bank to obtain credit from an airline, an extremely costly administrative process. Some 60% of intermediaries in the former Portuguese colony describe themselves as travel agents rather than TMCs, and airline commissions still drive the market. Where BSP is available, the intermediary lodges a bond with IATA directly, and then has to continuously meet a number of accounting processes and procedures. From the buyers’ perspective, agencies and TMCs with BSP offer a more robust proposition than those without it. Unfortunately, dealing with non-BSP travel agents is a reality. Buyers, therefore, need to create effective strategies to deal with the associated challenges. COntraCts Contracts provide written agreement on what is being purchased and ensure clear communication on services received and fees paid. They can also ensure that a company’s reputation and personal information is protected. Feedback is mixed on whether most clients have contracts in place with their TMC. Some TMCs said almost all of their clients had contracts in place, particularly for government business, or clients in South Africa needing to report for Broad Based Black Economic Empowerment (BBBEE) purposes. Others report as little as 30% have contracts, with Nigeria and Angola even lower still. hUBBing To achieve greater consistency from an African travel programme, many travel buyers consider establishing multi-national service centres, sometimes referred to as “hubbing”. Rather than employ individual TMCs in every market, a central point for the continent is set up in a key location. For travellers, it can minimise the impact of poor service and processes across a number of markets. There is a lot to be considered if this approach is taken. If a business has a multi-country operation including, for instance, Angola, the agency staff will have to support the Portuguese language. Time zones and national holidays must also be factored in to staff scheduling and opening hours. Each marketplace may use a different currency, which may require ticket fulfillment to be carried out locally. There may also be an issue with local content, meaning some airlines and fares would only be available in certain countries. This also raises the complex issue of taxation, and where it should be paid. “One of the challenges we faced in Africa is that TMCs were simply not operating at the level we needed them to in the areas of data, service delivery and applying policy. Rather than simply move from supplier to supplier, we embarked on a supplier development programme where we worked closely with them and invested time and resources to ensure that they were able to provide what we needed. It was hard work but what we now have is a TMC who is delivering to us across the region” - Carole Graaf (Category Manager Travel: Ericsson) TMCs 21 data In a recent survey of 150 travel managers operating in Africa, conducted by Neema, it was found that the quality of travel data reported by TMCs was of substandard quality. Of those generating multi-national data, 83% of managers said they were concerned about the quality and integrity of the information, while 33% were disappointed by the timeliness of the delivery. The need for current, concise data has never been greater. Africa-based industry consultant Natasha Rautenbach believes consolidating TMCs and working with thirdparty specialists could improve the quality of data. “At a minimum you need to understand spend levels and behaviours in all regions,” she says. “That can only come from manually consolidated reports, having one TMC or by using a data aggregator. Data can be lost with human interaction, so unless you are able to consolidate your TMC, data aggregators offer solutions that generate interactive business intelligence.” Consolidating TMCs is also a good way for travel managers to improve control of their African programme. According to media reports, in 2012, pharmaceutical company GlaxoSmithKline was operating its travel programme for China with no fewer than 700 agencies. The company and its many TMCs ended up embroiled in a fraud scandal that was in part allowed to escalate because there was little control of the programme and data. Having multiple suppliers creates inconsistency. As a consequence, too much time is wasted managing those inconsistencies as opposed to working on how to make best use of the data. Ultimately travel managers need to have better data than the airlines and hotels with which they will negotiate. If the data is poor or non-existent, then so are the chances of negotiating effective rates. In regions such as Ghana where travel agents or TMCs do not have access to sophisticated data tracking technology, they are known to manually capture data on Excel. Though not ideal, it does at least provide some level of visibility. TMCs need to raise their game and deliver more consistent, highquality and timely data. Those able to do so will have a distinct business advantage over those who are not. aCtiOns ÓTMC consolidation is possible, but one needs to conduct effective due diligence which is hard to achieve remotely. » Ensure your selected agency has the required processes and tools to consolidate data, apply policy and train staff in a consistent way » Check that they have adequate segregation between leisure and corporate travel » Travel managers should visit suppliers in their key markets to gain credibility and truly understand challenges and service being received ÓInvestigate and challenge leakage to your TMC. If necessary, get reports when people have claimed airline tickets and hotels booked directly with suppliers. ÓConsider ‘tiering’ your markets where larger markets must have increased standards of data, delivered on time and to an agreed quality. ÓBest practice is to agree a contract with all TMCs as they are managing sensitive company and personal information. At the minimum this contract should include: » Contract length » Payment terms » Agreed services » Consequences of non performance » Termination ÓEven without TMC consolidation, data should be available from your TMC. Insist on minimum operating standards, with the basic requirements being monthly data with the most basic of fields, such as employee name, airline, spend and ticket number. TMCs 22 THE BUILDING BLOCKS OF MANAGED CORPORATE TRAVEL safety and seCUrity what travel BUyers say 1. Methods of tracking travellers from Africa: ÓFully included and automated - 47% ÓManual processes to track - 32% ÓNot tracked at all - 21% 2. Buyers in Nigeria have the greatest concern with regards to both airline and hotel safety and security locally. Corporations sending travellers to Africa typically invest a significant amount of time and money developing travel risk policies and buying specialist services. Given the continent’s unfortunate history of conflict and political instability, this is, perhaps, not a surprise. Such are the riches to be found in these growing markets, a good security policy acts as an invaluable business enabler and has a tangible impact on a company’s business continuity and bottom line. An effective and robust safety and security policy can fund itself, by assisting in reducing a companies insurance premiums. “Travel Risk Management is in its infancy across Africa. As a Travel Manager, understanding every element of your risk exposure and how best to mitigate it, is a fundamental component of your portfolio. It should be documented and managed proactively, with the support of a steering committee of contributing stakeholders” - Kim Koen (Kitso Consulting) getting started Due to the complex nature of security in most African marketplaces, it is important for travel buyers and managers to make sure all relevant stakeholders across the business are engaged with the development and execution of a travel risk policy. Human resources, legal, insurance, operations, the TMC and security specialists must all be involved, with final accountability residing at the C-level of an organisation. It is concerning that only 53% of companies adjust their security policy for the unique environment in Africa. “A number of buyers noted that travellers TO Africa gain from additional support but those travelling WITHIN, are not.” 3. Companies that employ a special travel security programme for African countries versus elsewhere? - 53% 4. Companies using an external specialist security partner for African travel? Yes - 63% No - 37% COmmUniCatiOn Travel to high-risk destinations, such as the Nigerian oil fields, may require travellers to be briefed on specific risks such as kidnap or disease. Training and communications are of paramount importance. This can be achieved through e-learning modules, and also pushing out relevant information to frequent travellers or new-starts within the induction process, rather than at the time a trip is booked when little attention is likely to be paid to security briefings. PersOnalised gUidanCe It is also important to tailor security information to meet the requirement of individual travellers. For example, messaging for lone-women travellers may be different from advice given to males. Members of the LGBT community may need guidance if travelling to any African country, though Uganda would be the most extreme case. Companies who have large numbers of frequent travellers visiting Africa may also find value in employing a mobile vaccine company to provide inoculations. mOnitOring Successful travel risk strategies ensure the booking process is linked to security. This requires collaboration with the TMC to make sure the policy is implemented in the booking process in the same way that suppliers’ negotiated rates and fares are managed. Companies with more rudimentary safety programmes may simply prohibit travel to a perceived problem country. More sophisticated strategies allow regions within countries to be assessed for risks, and focus on business enablement. This may see a traveller to a problem area requiring more pre-travel briefings, and a GPS locator for example. “In Nigeria there are 1,042 deaths per 100,000 cars on the road. In the UK it is seven” - World Health Organisation SAFETY AND SECURITY 23 resPOnding In the event of an incident, whether it be a kidnapping, natural disaster or road accident, company employees should be aware of how to react. From the CEO through to all relevant departments, everyone should be briefed on roles and responsibilities in certain scenarios. This should be decided upon and communicated during the initial development of a travel risk policy and on a regular basis throughout the year. A company’s response to a specific incident such as an air crash will be different from an on-going citywide incident such as the terrorist attack on the Westgate shopping mall in Kenya in 2013. Regular risk assessments and traveller tracker tests should be part of any robust policy. A journalist at ‘The Economist’ wrote this year that there are so many abductions in Nigeria that they rarely get into the news. In the first six months of 2013, the West African oil hub came well ahead of Mexico and Pakistan for the highest number of kidnap attempts in the world. Security experts believe that this statistic has deteriorated this year. Many cases go unreported because of a reluctance to involve corrupt law enforcement officials, preferring instead to handle situations privately with the assistance of security specialists, with ransoms being paid and staff being released, often unharmed. Safety and security goes far beyond disease, terror and air crashes in Africa. Travel managers more often than not deal with far more mundane events such as travellers forgetting to take medicines on their trip, people injuring themselves falling out of hotel showers, or contracting a stomach bug. All potentally non life threatening but may have a serious impact on business continuity if not managed effectively. However, it is worth noting that travellers in Africa are at a higher risk when travelling in a car than in a plane. Poor roads, dilapidated vehicles, heavy traffic and an absence of enforced highway rules make driving conditions treacherous. Travel buyers and managers should ensure car rental suppliers and chauffeur companies are well vetted. There is, however, an unusual predicament to be found, higher grade care travellers are more likely to attract the attention of robbers or kidnappers. “Waiting for the police to arrive at a minor traffic accident may not be the safest approach. You might wait a long time and be at considerable risk of robbery” aCtiOns All organisations should: ÓEnsure a process exists and is tested to track travellers to, from and within Africa. This will normally be achieved by linking your TMC or GDS and your security provider. ÓRecognise that Africa is unique, and a general global, or even a generic African security policy is insufficient. ÓEnsure travellers are prepared by providing relevant emergency contact numbers and ensuring they know how to dial the numbers from Africa. For those with company supplied mobile devices, consider programing international emergency numbers into phones before issuing to travellers. ÓEnsure travellers are pre-briefed if visiting recognised trouble spots. ÓEnsure the travel policy reinforces safety and security measures such as booking through preferred channels and behaving appropriately. Larger organisations should at a minimum: ÓConduct regular risk assessments. ÓRigorously test traveller-tracking processes. ÓPartner with a recognised global provider of travel support services and ensure that travel is completely integrated into the support processes provided. ÓConduct tabletop exercises to measure incident response capabilities and ensure robustness and that applicable roles are assigned. ÓCreate and monitor incident and near-miss registers, with findings used to adjust policy and process. ÓConsider GPS tracking devices for high risk travellers and destinations. SAFETY AND SECURITY 24 THE BUILDING BLOCKS OF MANAGED CORPORATE TRAVEL teChnOlOgy what travel BUyers say 1. What is your company device and phone strategy? ÓIssue company phones - 71% ÓBring your own device - 29% Ó53% Restricting app downloads on company phones Ó73% of buyers with no visibility of roaming data/voice spend 2. How do you select a GDS? ÓSelected by TMC - 83% ÓSelected by buyer - 17% Ó47% of buyers are planning to review GDS selection in 2015, if currently selected by TMC Africa is the second largest and fastest growing mobile market in the world with almost 650 million subscriptions. African internet access via mobile is more than that of the Middle East and marginally less than North America. This, despite some areas suffering from unreliable electricity, poor network coverage and costly equipment. To understand the numbers, one must first understand the drivers. Previously unconnected people in remote African countries can now have access to information, communication and banking where once they were isolated. Seeing the immense opportunities, a large array of the leading global cell phone and network providers are active in Africa, with a myriad of businesses cropping up offering phone charging services in rural regions where electricity is scarce. “There are more mobile phones in Uganda, than there are lightbulbs” 3. Online booking Ó52% of buyers use an online booking tool across Africa Ó79% have locked down usage in South Africa only Ó58% looking to expand usage of an online booking tool in the next 12 months 4. Videoconference Ó47% have VC available across all major African markets Ó37% have VC available in only some of their African markets Ó32% planning major upgrade of VC facilities in the next 12 months Online (self) BOOking tOOls Online and self booking tools first made their appearance in Africa, in South Africa, some eight years ago. For the most part though, these tools are used for point to point domestic travel only and travel buyers have highlighted the lack of TMC consolidation as the main reason OBTs are not gaining as much traction as expected, specifically in other African regions that are less advanced than South Africa. But with such a high appetite for technology, and such mobile internet penetration, this should make Africa a prime market for mobile booking, providing travel buyers or mobile suppliers can ensure that data coverage and appropriate roaming charges are addressed. In many of the key regions in Africa, including Ghana, Kenya and Nigeria, TMCs, particularly those not affiliated with global brands, often see online booking as too complex, too expensive and are unaware of the value it can bring to both buyer and supplier. Such technology should not be viewed as exclusive to large players and OBTs can increase transparency, efficiency, reduce cost and help a travel agency transition into a TMC. Technology providers should engage with the independent market seeking to increase acceptance of technology and ensure that technology is within reach of all. TECHNOLOGY 25 Internet and social media penetration by top SSA countries by GDP -source: internetstats.com 60% 50% Internet penetration 40% Facebook penetration 30% 20% 10% Sudan and * Note: Cote D’lvoire FB 0% videO COnferenCing Travel buyers first turned to video conferencing (VC) as an alternative to travel in the early years of the Millennium. The motivation was to reduce their company’s carbon footprint. However, following the global financial crisis, VC was seen as a way to potentially cut costs by replacing non-essential travel. In Africa, this medium has struggled to gain traction. A large number of buyers blame poor and expensive bandwidth. They argue that better data around costs of travel would enable IT departments to present a more compelling case for higher-bandwidth technology. Capturing an employee’s reason for travel at the time of booking allows travel managers to better present VC as an alternative. Some believe VC facilities are under utilised because people do not trust the reliability of telecoms connections. One progressive travel buyer said the booking of VC facilities had been integrated into the booking tool. This allows travellers to see alternatives to travel when booking flights, maximising usage. Another said that VC was part of an end-to-end solution, where the booking engine and GDS were linked to the expense system, which increased efficiency in the booking and authorisation processes. Assuming the total trip cost comes in at the pre-agreed level, the expense does not need to be approved again. Most of the company’s travel was either domestic in South Africa or to Europe, so whether this would work within Africa has yet to be seen. Having a robust and extensive video conference network can add further resilience to a companies travel programme in times of crisis, such as the 2014 ebola outbreak, or between cities with poor or unsafe transport options. usage not available innOvatiOn As the saying goes, necessity is the mother of invention. This was clearly demonstrated in East Africa when the MPESA mobile payment platform was created. In many areas of technology, Africa does not need to go through the same iterative stages that are considered normal in Western business development. Borge Brende, the former managing director of the World Economic Forum, recently said: “In development, we talk about leapfrogging. It is the ability of less developed countries to overtake more advanced peers through the development of more modern technology, systems and thinking. Africa is doing this.” Mobile technology is obviously important everywhere in the world, but in Africa it is dominant. South African innovation strategist, Toby ShapShak says: “Elsewhere in the world, they talk of a mobilefirst strategy. In Africa it’s mobile only.” It is out of necessity. Desktops and laptops are expensive. Mobile channels make up more than 50% of Internet connectivity for the African population and are driving the economy. Kenyan software application, Ushahidi, was originally developed to track reports of violence during the post-election unrest in Kenya of early 2008, integrating text messages with crowdsourcing applications. Since then the platform has been used for many different applications including monitoring federal elections in Mexico, tracking global Swine Flu outbreaks and tracking medical supply stockouts in Kenya, Uganda, Malawi and Zambia. TECHNOLOGY 26 Mobile internet traffic by region sample global domains -source: Media24 90% 80% 70% 60% Nigeria 50% Kenya 40% Ghana 30% 20% 10% RSA US 0% Analysis from African media giant Media24 estimates huge mobile only internet traffic (see chart), with Nigeria leading the way with as much as 80% of traffic coming from mobile devices when looking at a bundle of internet domains accessed from different countries. Statisticians, Statcounter estimate a more modest 24% of African web traffic is through mobile, but this is still two and a half times the amount they register in Europe. glOBal distriBUtiOn systems (gds) GDS is the engine room of travel technology, from providing consolidated travel data, powering security information to providing TMCs the ability to manage BSP, and non BSP processes. Companies with successful travel programmes typically open up dialogue with their GDS to understand what they can offer, either directly or via their TMC partners. Whilst only 17% of companies interviewed select their own GDS in Africa, most were part of global contracts. A further 47% were planning to review this for 2015. Understanding how a GDS can assist with offline content such as guesthouses or non GDS hotels, is one area where opening up dialogue can generate benefit by increasing compliance to your travel programme, and reinforcing the case for online booking, and perhaps mobile. GDS companies are very mature in Africa and typically have extensive local market knowledge and staff in key markets. Increasing GDS engagement can be a highly effective way of further developing a travel programme in this region by leveraging their wealth of expertise from across the region. TECHNOLOGY 27 aCtiOns Data and roaming charges: ÓTravel buyers should be more aware of company roaming (both voice and data) usage as there is a direct impact to the travel programme. This is a real opportunity for travel managers to add more value to their organistions to ensure their travellers and companies can avoid ‘bill shock’. Even if traditionally ‘managed’ by IT, travel managers should at least be having conversations with IT departments to try to work together on connectivity strategies that don’t break the bank. ÓEnsure appropriate Wi-Fi usage at hotels is negotiated, including speed, download limits and number of devices allowed to connect. GDS: ÓEngage with GDS partners to find out what additional technology can be deployed to enhance the travel programme - even if you don’t have a direct contract, this should be a tri-partite arrangement where your TMC is included in the discussions ÓEncourage suppliers to ensure that sites are mobile and tablet enabled for enhanced user experience when away from the office. Video conferencing: ÓVC should be deployed on key travel routes particularly those with high use of internal travel - prime for using such facilities. Consider bandwidth issues in Africa, but know that there are solutions that work better than others. Ensure that content is limited to reduce pressure on bandwidth. (For instance – if doing online training via VC for staff, flashy interactive content with video’s etc is going to cause bandwidth issues for African-based staff.) ÓIt should not be limited to high-end facilities. It should be supplemented by other technology such as personal video (Skype or Webex) along with instant messaging. ÓTravel data should include a field for ‘reason for travel’ enabling more strategic decisions around video usage. Online booking: ÓConsider how/if mobile strategies could be incorporated into the travel programme. Consider not just desk top online booking, but mobile too. TECHNOLOGY 28 THE BUILDING BLOCKS OF MANAGED CORPORATE TRAVEL Payment sOlUtiOns what travel BUyers say 1. Rank the goals and drivers of your payment strategy: 1st - Reduce fraud 2nd - Enable reporting 3rd - Manage costs 4th - Ease of use 2. Major payment type used: ÓInvoice - 68% ÓCash - 16% ÓCard - 16% 3. Of the 16% of respondants paying by card, breakdowns by country: ÓSouth Africa - 57% ÓAngola - 14% ÓKenya - 9% Ó Nigeria - 7% ÓGhana - 0% 4. Expense reimbursement processes employed in Africa: ÓManual solutions - 38% ÓElectronic including card auto-populate in most markets - 10% 5. 31% of buyers aware of fraudulent activity when paying for travel expenses in last 12 months 6. How was fraud identified? ÓCard company notification - 35% ÓMonth end reconciliation - 30% ÓTraveller alerted - 25% ÓSMS transaction alert from card company - 10% 7. 36% launched criminal proceedings 8. 79% of respondents report the company experiencing 1 to 3 cases of fraud per year 9. 81% received a full refund on fraud loss, of which 85% refund was either from Card company or Card insurance company 10. Average loss recorded $4600 with lowest $100 and highest $20,000 ÓElectronic in most markets - 52% In the absence of a consolidated TMC programme or other centralised data source, a payment and expense programme can be an invaluable way of sourcing data. Some employees will inevitably book out of policy and not through the TMC, but everyone will claim expenses. For this reason, payment methods are often what drives an effective travel programme - the correct payment option can help buyers by giving them access to vital data for improved supplier negotiations and the ability to identify cost savings opportunities. Organisations need to strive to have a balance between efficient reimbursement of employees and payment of suppliers, whilst ensuring accuracy, transparency and auditability. In a region where ‘cash is king’ in many countries, this is possibly one of the biggest challenges in managing a corporate travel programme in Africa. Having one form of payment for travelling round the continent is normally not possible, and each payment method, be it cash, card or credit account, carries a risk and a cost to the organisation, either in real terms (such as a merchant fee), or less visible (such as reduced employee efficiency and time). Each option also carries an administrative burden and risk which should be considered when deciding on the strategy adopted. Organisations should engage with regional professionals and carry out a strategic review of their payment options and processes, calculating each of these components carefully. invOiCe / BillBaCk Agreeing billbacks with suppliers, and using the TMC as a payment conduit, is very popular in Africa. It means travellers neither have to carry cash nor a corporate card. It also guarantees the buyer will get a quality bill from the hotel. However, despite strict instructions to the contrary, travellers may be allowed to leave the hotel, leaving extra costs such as minibar and food to be applied to the bill back. Buyers should agree strict criteria for what the bill is allowed to contain such as minibar, laundry or food, but should agree a tolerance level to ensure that the entire bill is not held up for small amounts. It is also worth bearing in mind that hotel reception staff, particularly across Africa, rarely like confrontation with travellers on check out, so even with strict controls, additional items may sometimes appear on bills. This is a common occurrence in Africa and can provide immense frustration and lack of trust between TMCs and their clients, with invoices held up for payment due to small discrepancies. When a TMC is paid for air tickets on an invoice, they are effectively funding a company’s travel programme and carrying the risk of payment. This can cause distraction in their goal from delivering service and helping to run your travel programme. PAYMENT SOLUTIONS 29 “We have cases where an entire months invoice is paid late because of a discrepancy on a hotel billback where a traveller has had a coke from the minibar and the invoice is $3 more than anticipated - we often end up having to write this off to save us hundreds in bank charges.” Physically paying invoices and processing bank transfers across African markets can be tricky, expensive and cumbersome, too. This can add to delays in processing invoices with TMCs carrying this debt which in turn is reflected in higher TMC charges. Buyers should measure TMCs and hotels, on value and service delivery, not on their ability to provide extended lines of credit. Payment product Likewise, TMCs in particular should know and be able to articulate their value in order not to win clients on willingness to provide lines of credit alone. Ultimately, buyers have to recognise that in order to develop partnerships with leading suppliers, they need to pay them efficiently. By doing so they can create better internal processes, increase transparency and create auditable processes for reducing fraud, both internal and external and better manage the fear of fraud. Using cards: how difficult can it be? For an effective card programme to work, a country needs to have merchants who accept them, banks who issue them, governments who support them, stable electricity to run point of sale infrastructure and employers who trust their staff to carry them. Pros Cons Cash Ó Convenient - you don’t need to change money or find an ATM Ó Essential for small transactions such as airport trolley or soft drink Ó Can be used for small transaction - assuming correct currency, then acceptance rarely an issue Ó Crime risk and aides corruption Ó Bulky and awkward to carry Ó With some countries not allowing foreign exchange to be taken outside the country, you may need to find an exchange bureau Ó There is a cost to obtain and handle cash Card - waking card Ó Ó Ó Ó Easy to carry and can be replaced if lost of stolen Can guarantee hotel / car rental reservations Cash advances can be obtained from ATMs Crime and fraud can be limited through measures such as 3D security, chip and pin and SMS notifications Ó Auto populate features can be set up in some expense systems increasing efficiency for users and reducing errors Ó Enhanced data showing absolute amount spent, creates an audit trail Ó Acceptance sometimes a challenge Ó Fluctuations of exchange rates can be a disadvantage and additional service charges on foreign transactions Ó Fee to activate a card Ó Any fraudulent transactions often only discovered when you return home Card - prepaid / ‘forex’ card Ó Secure alternative for those who don’t have bank accounts or don’t want their bank account disclosed Ó Allows effective budgeting for a trip as can be preloaded with the required amount and topped up as needed Ó Easy to carry and can be replaced if lost of stolen Ó Cash advances can be obtained from ATM’s Ó Acceptance sometimes a challenge Ó Fluctuations of exchange rates can be a disadvantage and additional service charges on foreign transactions Ó Fee to activate a card Virtual pay cards Ó Can replace the traditional bill-back by issuing a single use card number, locked down to supplier, amount and time frame Ó Reduces risk of fraud Ó Enhanced data captured on request that is merged with existing card data for all transaction types Ó Only currently available in South Africa Card - ‘lodge’ cards Ó Ó Ó Ó Ó Often only suitable for air, rather than all spend Extended credit terms Insurance often available to cover losses due to fraud Enhanced and often real time data available Cleans up your TMC relationship, as they can focus on delivering service, rather than providing credit Ó Enhanced data showing absolute amount spent, creates an audit trail PAYMENT SOLUTIONS 30 fraUd There are many different levels of fraud that exist in business travel. External fraud is when a credit card is cloned, or money is taken from an account without the knowledge of the cardholder. Internal fraud, or misadministration, is also a common challenge within travel programmes. Africa has an unenviable international reputation for fraud. Nigerian scams have been widely covered in European and North American press. It is interesting, therefore, that the UK, UAE, and US all have higher instances of card fraud than South Africa (see chart). Note: official statistics are not available for other African markets. “Some buyers recount how a fraud incident in the past caused them to move away from card payments. But they have failed to compare the cost of that incident with the increased cost of managing alternatives.” Abolishing a corporate card programme because of fraud concerns is, however, short sighted in most cases. One buyer said it was akin to “throwing the baby out with the bath water”, given that most card providers provide fraud cover via their own insurance companies. Use of corporate cards increases the transparency in the travel supply chain. For example, if you pay for an air ticket by card, you get a greater level of transparency as its more difficult for a TMC to mark up fares. In Africa, the audit trail provided by a card programme also makes corruption significantly less likely. It’s easier for a traveller to be bribed by a corrupt visa official if the they are carrying a pile of cash. “It is a good idea to carry a ‘mixed purse’ of products when travelling and it is important to find out what types of foreign exchange products are accepted in the country you will be visiting, as this will directly impact your ability to transact. Although you may be able to use a card at an ATM and merchants in many countries, there are still some countries where cash is the preferred method for transacting.” Tina du Toit – Standard Bank Buyers should work with their card company to understand the fraud merchant charge-back process and other measures to tackle fraud. Instances of card fraud 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% -source: ACI Payment Systems 2012 Cardholders Affected (overall) Cardholders Affected (last 5 years) PAYMENT SOLUTIONS 31 aCtiOns ÓConsider the whole process: When evaluating the payment method for travel services, thought should be given to the ease of use, ability to obtain enhanced data, audit trail, the costs through the supply chain and the risk and probability of fraud. Only then can a company make an effective decision as to the most appropriate payment method. » Be realistic about fraud and losses: all payment types will be subject to fraud » Implement a risk and loss register: which clearly identifies the cause of the risk and loss. For internal incidents, mitigating action such as training and more effective background screening of staff can be considered » Regardless of your payment type, ensure that effective checks are undertaken to identify fraud such as reconciliation and spot checking / audits ÓBest in class processes for card: Understand the card companies dispute process and consider taking insurance to cover you for any losses. Understand your card company’s fraud and reporting process. ÓBest in class processes for billback: An agreed tolerance level should be established between buyer and TMC to ensure that payment runs are not held up for insignificant amounts of money. ÓBest in class processes for cash: » Travellers should be briefed on the additional security risks of carrying cash, such as robbery » Travellers should submit receipts and perform a reconciliation of all expenses » Automate: Any manual process, such as expense reporting is prone to error, and inhibits the organisation to drive effective reporting. Bringing in an electronic expense system should be prioritised across the region ÓCommunicate: Even if buyers are not using cards, or automated expense systems, they should discuss options with suppliers to consistently evaluate how an automated programme can bring benefit. » Implement effective fraud control measures such as robust reconciliations, spot checks, audits and, where possible, SMS notification of unusual transactions » Monitor card acceptance at the vendors you require and meet regularly with your card provider to ensure that card acceptance is being increased in the areas needed. PAYMENT SOLUTIONS 32 THE BUILDING BLOCKS OF MANAGED CORPORATE TRAVEL what travel BUyers say 1. Difficulty in obtaining visas for Africa versus other regions: ÓMore difficult - 58% ÓSignificantly more difficult - 17% 2. Extent to which challenges obtaining visas restrict your business activity in Sub-Saharan Africa: ÓSomewhat - 54% ÓSignificantly - 15% 3. Do you use ‘grey’*channels to obtain some visas for your travellers? ÓYes - 57% ÓNo / not aware - 43% *Grey channels are described as: 1. Using an intermediary to obtain visas for a high service fee which might go against the official requirements as listed on the embassy’s website OR 2. Using tourist visas despite travelling on company business “True integration will take place only if people are able to move freely across the continent and leaders need to take action to make this happen.” AfDB. visas Visas allow countries to control and restrict business and leisure visitors. They dictate the length of a person’s stay and what they can and can’t do. Africa has some of the strictest visa requirements of any region in the world. Experts believe these barriers are responsible for stifling economic growth and intra-Africa trade. Restrictions across the continent do not compare favourably to the G8 nations and South East Asia. According to the African Development Bank (AfDB), only five African countries (Seychelles, Mozambique, Rwanda, Comoros and Madagascar) offer visa-free access or visas on arrival to citizens of all African countries. The DRC, Equatorial Guinea, São Tomé, and Sudan require citizens from every African nation to apply for a visa. On average, African citizens require visas to visit 60% of African countries, ranging from 84% for Somalia to a low of 41% for The Gambia. Note that these figures include tourist and business visas. Some African governments use the visa application process as a way of monitoring skills localisation programmes. Angola, for example, has a stated aim of Angolonisation, which is to transfer skills to native workers. International firms operating in the former Portuguese colony must make sure 70% of staff are Angolan. Companies in the oil and gas sector must submit plans detailing how they intend to achieve that goal. Business visas for international workers must also be approved by the Ministry of Petroleum (MINPET) so numbers can be monitored and managed, and so that companies can be held to their Angolanisation commitments. This process can be a drain on a company’s resources, and reduces the ability for critical staff to travel at short notice. Some visa experts take a more cynical view of procedures across Africa. While acknowledging localisation initiatives are important, they believe embassies and high commissions use visas simply to generate revenue from the international business community. Inefficient visa processes and last minute rejections of visas significantly add to the total cost of a trip. However, efforts are being made in certain quarters to improve the situation for travellers. In May, the president of the AfDB, Donald Kaberuka, led calls for regional integration in Africa and called for Visa free travel. The initiative, launched at the World Economic Forum (WEF) on Africa would promote travel across the continent. Kaberuka said that the initiative was key to enhancing regional integration and that easing visa constraints and removing other unnecessary barriers would contribute to boosting trade and growth. VISAS 33 Visitors to Kenya, Rwanda and Uganda can now buy a single East African tourist visa. Unfortunately no such arrangement exists for business visas. Corporations devote significant resources to ensure business critical visas can be obtained at short notice. A leading visa expert says: “Companies often have to employ protocol officers to manage the process of obtaining visas, and ferrying around paperwork. They will even stand in queue at an embassy to safeguard an appointment slot for a senior executive.” Business visa requirements between economic regions -Embassy via cibt.com 80% 70% 60% 50% 40% 30% 20% 10% % visas 0% Sub-Saharan Africa SE Asia G8 Nations According to the WEF, improving visa facilitation could generate an additional $206 billion for the tourism sector alone, and create as many as 5.1 million new jobs by 2015. aCtiOns ÓUsing grey channels for visa processing represents a significant physical risk for your employees (risk of arrest on arrival), reputational damage to your company plus potential risk against anti bribery regulations. Companies should do everything possible to ensure that channels are legitimate and that the organistaion and the individual are aware of any risks. ÓSecond passports should be obtained for travel intensive employees where allowed. ÓWhere possible travel managers should pre-empt and plan, and, where possible, obtain multi entry visas. ÓSome countries may allow diplomatic passports for high ranking company officials and frequent travellers. VISAS 34 a traveller’s PersPeCtive Few travel managers, suppliers or even travel consultants actually travel and thus don’t give much real thought to the actual travellers - those road warriors that regularly venture into territories unknown, exploring new opportunities, forging new connections and experiencing and sharing in many of a travellers highs and lows’. A South African based frequent traveller around the region shares his views: Q: what is yOUr Biggest Challenge aBOUt travelling in afriCa and why? Without a doubt - Visas. I am convinced that the only reason for visa’s is as a revenue stream for Embassies to cover some of their costs! Are we not part of SADC (Southern African Development Community) for a reason? Why does one need to re-do biometrics in person every time you are travelling to the same country? Can they not keep your records on file? Why does it take some Embassies two weeks to issue a visa and others can do it in a few days? This is not just Africa though - I applied for a Schengen visa for Portugal and they were worse - taking three weeks to issue. Luckily in South Africa we are able to have more than one passport, but I feel sorry for my colleagues on EU passports trying to plan for visas and travel. Having three passports does have its moments though. On more than one occasion I have found myself with the wrong passport in hand and not being able to travel to where I need to be. My biggest gripe with visas though is the extent to which my company’s response times are affected. ‘We cannot do anything quickly as waiting for visas creates such delays.” Q: what are the differenCes Between what seCUrity COmPanies tell yOU aBOUt a destinatiOn and the reality On the grOUnd? I believe that most security companies, consultants and managers have never been to most of the countries that they make decisions about. They seem to rely on third-party information and anecdotal information. Reality is always very different. I see my colleagues from Europe get out at Lagos with fear etched on their faces after briefings from the firms security advisors. “The reality is a calm demeanor, a smile and just blending in is a far more effective safety measure than having armed guards meet you on arrival.” That said I do accept that as a South African, I have a slightly different tolerance to risk than other nationalities. Q: a lOt has Been said aBOUt Payment Challenges in afriCa. what has yOUr exPerienCe Been? Generally I have no problems nowadays and mostly use a Visa or MasterCard - one needs to carry both as some places only accept one or the other. The only issue which occurs often is when their swipe machine connectivity is down, but they still have the good old manual back up. Q: if yOU travel intO afriCa with sOmeOne COming frOm say eUrOPe Or the Us, what wOUld yOU tell them first? Most airports are slow, traffic is chaos and the infrastructure is old. Be streetwise in where you seek assistance, stick to known brands, only use bottled water and avoid ice, have local partners and support planned in advance. But most importantly - enjoy all that Africa is! African cities generally have a “soul” that a lot of European and American cities lack. A TRAVELLERS PERSPECTIVE 35 PART 3 aPPendiCes APPENDICES ACTION CHECK LIST Based on the findings and recommendations of the paper, this checklist has been designed as a simple guide to help you answer questions, or ask questions of your business partners to ascertain the performance of the travel programme, and create development plans. AIRLINES YES NO N/A COMMENT YES NO N/A COMMENT YES NO N/A COMMENT 1. Has your policy been adjusted for the nuances of African travel for example: · Do you operate a time window by which the lowest fare can be found? In Europe with high intensity routes a 1 hour or 2 hour window may be appropriate, where in Africa there may only be one flight per day. · Do you allow baggage wrapping services to be claimed as an expense? 2. Should you consider Premium Economy as it starts becoming more available on long haul flights to/from Africa? 3. If you have local deals, are they available for all travellers? For example, if you have a Kenya Airways contracted fare from Nairobi to Johannesburg, can fares also be made available for Johannesburg originating travellers? 4. Can you work with your TMCs buying power to negotiate fares on your behalf? 5. Are you making use of Corporate Mileage Programmes such as Star Alliance Company Plus? 6. Can you be using low cost carriers more? HOTELS 1. What percentage of your hotel requirements are booked via your preferred channels? 2. Do you know the reason for any gap eg booked locally by host office? 3. In negotiating rates, are they negotiated globally, locally or both? Can you use local negotiation power as well as centralised coordination to maximise savings? 4. Do you/should you include safety audits in the hotel selection process? 5. Does everyone in your company have access to the same negotiated hotel rates (consider senior execs, local requirements such as guest houses)? 6. Could you use rate caps as a way of controlling costs? 7. Do you have to conduct a full RFP every year? For critical hotels, could you consider a more relationship, rather than process based sourcing approach? So consider face to face negotiations rather than ERFP. TMCs 1. Approx. what % of your corporate bookings go through your corporate TMC? 2. If you use a global agency, do they provide standard and consolidated reporting? 3. Do you review the performance of the TMC with regular meetings? 4. Do you have reportable service level agreements? 5. Do you have contracts with all your TMCs in Africa? 6. If yes, does it contain the following: · Contract length · Payment terms · Agreed services · Consequences of non performance · Termination · Data protection / privacy clauses 7. What % of time do you breach the payment terms with your TMC and what is the cause of this? 8. Does your TMC provide confidential benchmarking, such as policy or rates against their other clients? ACTION CHECK LIST 37 SAFETY AND SECURITY YES NO N/A COMMENT YES NO N/A COMMENT 1. Do you have a process to track your travellers itineraries? 2. Is this process automated? 3. Do you regularly test this? 4. What is your failure rate (instances of when you cant find a traveller) and have these failures been investigated? 5. Do you have emergency contact numbers available for all travellers? 6. Do your travellers have emergency contact numbers with them when they travel? 7. Do you pre-brief travellers to known risk areas? 8. Does your travel policy adequately address traveller safety? 9. Do you conduct regular risk assessments on destinations and ensure that traveller briefings are adjusted accordingly? 10. Do you conduct ‘table top testing’ to test your companies reaction and internal processes to a major incident? 11. Do you benchmark your security approach through similar organisations? You can ask your security partner to do this. 12. Do you maintain an incident and near miss register? 13. Do you use GPS locator devices for high risk travellers / locations? 14. How do you ensure that car transfers used are as safe as they can be (consider working seatbelts / airbags / driver training)? PAYMENT 1. Do you know what forms of payment are being used from all your African offices? 2. If using card: · Do you monitor delinquency? · Do you regularly engage with your card provider to increase card acceptance? · Do you have adequate controls in place to monitor instances of fraud? · Do you monitor spend on the card to ensure that cards are used as much as possible? · Do you use data from the card to increase your negotiation potential with suppliers? · Can you enhance the expense process by linking your card to your expense system to provide auto population of expense items? 3. If using cash: · Can you streamline the processes for issuing / receiving back cash from employees? · Can you consider an alternative such as a pre-paid ‘forex card’ to reduce risk of fraud and theft? 4. If using invoice / bill-back: · Can the set up / reconciliation process be streamlined by allowing a ‘tolerance’ level so that items with small differences can be processed rather than rejected for re-work? · Are items ‘double handled’, ie are transactions approved before travel, approved again at invoice receipt stage? ACTION CHECK LIST 38 TECHNOLOGY YES NO N/A COMMENT YES NO N/A COMMENT 1. Do you manage the video conferencing technology in your company? 2. Are you aware of what video conference technology is available in your company? 3. Can you increase the use of VC by encouraging travellers, particularly non client facing ones to use it more? 4. Can you invest in more VC technology by looking at where your top travel routes are? 5. Do you have a strategy for controlling roaming costs for travellers? 6. Do your hotel negotiations consider Wi-Fi (speed, limits) and number of devices? 7. Do you know what GDS is used by your TMC? 8. Can you engage directly with the GDS to understand what additional products or services can be offered? 9. Can you implement mobile enabled online booking tools? 10. If you have issue company devices to travellers, can you limit the download of apps which would encourage travellers to book 'off-program'? VISAS 1. Do you use any ‘grey’ channels for visa processing? 2. Do you encourage (and reimburse the costs of) second passports to frequent travellers (where allowed)? 3. Do you encourage travellers to obtain multi entry visas, even if there is a chance they will not need them? ACTION CHECK LIST 39 APPENDICES aBOUt severnside COnsUlting global travel manager and now consultant, Chris is able to use this experience to equip his clients with the tools they need to develop and maintain a robust, cost effective and industry leading travel programme. Severnside Consulting Ltd (SSC) was formed in 2010 to provide bespoke business travel management support and to close the gap between supplier delivery and buyer expectation. Since forming, SSC has delivered successful projects in Africa, China, Europe, Middle East, South America and the US, in industry sectors as diverse as Construction, Energy, Financial Services, Legal, Manufacturing, Oil & Gas Exploration and Pharmaceutical. Chris Pouney, the founder, has over 20 years experience in the business travel industry. Through his unrivalled experience of being a service provider, regional and In addition to consulting, Chris provides his time writing for industry publications, moderating and working at many industry events and writing white papers for the development of the industry. Neema is Chris’ second white paper, the first covering the Middle East in conjunction with ACTE was launched in 2012 to great acclaim. Both papers carry the goal of furthering the development of managed Corporate Travel in these regions by empowering Travel Managers, often based outside the region, to engage in more informed debate about the opportunity and challenges. In 2014, Chris achieved an M.Sc in Strategic Procurement Management from Greenwich School of Management in the United Kingdom. Severnside Consulting Ltd | UK +44 (0) 7977 464449 | www.severnsideconsulting.com aBOUt afriCan BUsiness travel assOCiatiOn (aBta) With new international companies expanding into Africa daily, ensuring that these companies and their travellers are well serviced when doing business in and around Africa is of vital importance not only to the success of the business travel sector, but to Africa’s continued economic growth and development as a whole. ABTA is the leading education-focused business travel association in Africa. ABTA Members consist of the key business travel brands on the continent, including Africa’s leading airlines, TMCs, hotels, payment providers, technology companies and GDSs; as well as top global, multi-national and local corporations sending travellers into and around Africa. ABTA has a connected community of over 3,200 business travel industry contacts across the African Continent, many of whom regularly attend ABTA’s 18 annual events hosted in Angola, Ghana, Kenya, Nigeria and South Africa. ABTA’s key goal is to elevate the level at which business travel in Africa is managed, bought and sold, in order for this industry to better support the economic growth of the African continent. ABTA is a member-driven association providing the business travel industry with opportunities for peer-to-peer engagement, debating travel industry trends, challenges and opportunities, as well as identifying regional and global solutions and best practice. These opportunities are delivered across a variety of platforms including travel management forums, industry workshops, networking events and online resources. ABTA is headed up by Monique Swart, an industry veteran and thought leader. She is passionate about business travel education, innovation and collaboration and through ABTA, strives to provide companies with the resources they need to maximise the potential of their business travel programmes, products and services across Africa. ABTA | South Africa +27 (0)11 888 8178 | www.abta.co.za ABOUT SEVERNSIDE CONSULTING AND ABTA 40 APPENDICES OUr Partners Amadeus has been in Sub-Saharan Africa since 1992 through a distribution agreement with Air Mauritius and today is present in 100% of the territory across 48 countries. Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies). In 2013, Amadeus opened a Regional Solution Centre located in Johannesburg, South Africa, which provides support to all countries in Southern, East and Central West Africa, giving our customers increased attention and support due to the closer proximity of resources and solutions more suited to their market requirements. This underpins our allegiance to the region with 20 offices and over 200 dedicated resources on the ground. The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organizations globally. Diners Club South Africa is recognised as one of the top franchises in the world, wholly owned by Standard Bank. Diners Club International is owned by Discover Financial Services (NYSE:DFS), a direct banking and payment services company with one of the most recognised brands in US financial services. Established in 1950, Diners Club International became the first multipurpose charge card in the world, launching a financial revolution in how consumers and companies pay for products and services. Today, Diners Club is a globally recognised brand serving the payment needs of select and affluent consumers, offering access to nearly 500 airport lounges worldwide, and providing corporations and small business owners with a complete array of expense management solutions. In the pursuit of a balanced and rewarding lifestyle, travel, dining and entertainment are important to the Diners Club cardholder. With this in mind, Diners Club South Africa has built an impressive portfolio of respected wine-related assets and initiatives over the years, including the Winemaker of the Year award, the Winelist Awards, and has recently acquired both the world-renowned Platter’s South African Wine Guide and the Rossouw’s Restaurant Guide. Diners Club South Africa recently launched its own rewards programme called ClubMiles, an exclusive member loyalty programme offering frequent flyers more flexibility regarding choice of airlines, flights and seats, as well as the opportunity to pay for airport taxes with air miles. Diners Club cards are accepted in more than 185 countries and territories at millions of merchant locations, and offer access to more than 1 million cash access locations and ATMs. OUR PARTNERS 41 Increasingly our clients are expanding overseas. To support this growth we developed a robust global presence supported by infrastructure that enables a tailored and local approach to managing a global travel programme. As a founding partner of Global Specialist Markets (GSM), we deliver an industry leading and service focused proposition in over 46 countries. Our Global Account Managers ensure that your management information, service level agreements, contract negotiation and duty of care are managed seamlessly across the globe. Reed & Mackay is a corporate travel management company for high performance professionals with specialist and exacting requirements. Exceptional service is delivered through attention to the smallest of details and with the support of our own unique technology, we ensure that nothing is left to chance and savings are consistently delivered. Our commitment to quality is evidenced through certification to the International standards, ISO27001 (Data Security) and ISO22301 (Business Continuity); a position uniquely held by Reed & Mackay. Since 2009,Reed & Mackay has seen a rise in air bookings to Africa of over 50%. To support the developing needs of our client base we created a specialist Africa travel desk. This enables knowledge share across the business and proactive assistance to clients. Through Reed & Mackay PRO-ACT we enable business across the globe through pre-emptive travel risk mitigation including advanced traveller tracking, critical destination risk information, educational material and a comprehensive and mobile communication platform. OUR PARTNERS 42 Kitso Consulting is an innovative and professional Business Management Consulting and Research provider, with a specialist focus in corporate travel management. A highly qualified and experienced team offers succinct and practical business solutions in performance and productivity management, organisational design, supplier optimisation consulting and augmentation of the full corporate managed travel programme. Our philosophy of generating real business change drives the simple and straightforward approach that we have successfully applied to our blue chip clients operating in South Africa, Africa and around the world. The team’s skills are enhanced by associations and relationships with a network of key business partners globally, enabling the delivery of practical, cutting edge solutions. Lia is friendly and modern, designed to be used by travellers and designated travel requisitioners within your organisation. It offers the most competitive flight prices on all airlines in South Africa and includes a full range of accommodation, car and shuttle hire options making it a joy to use. Lia is a fast, easy to use corporate travel system that reduces booking time, lowers travel agent fees and ensures bookings comply with corporate travel policies. Plus it can be used online or on-the-go on your mobile phone with the Lia Travel App. MasterCard is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. The app allows users to take control of their trip with the built-in manage bookings features which allows users to make bookings and changes, keeping them on the right track. Trip claims are also made easier by submitting claims via the app. Travel With Lia - your personal travel assistant. MasterCard’s products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter: @MasterCardMEA and @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the MEA Engagement Bureau. OUR PARTNERS 43 Headquartered in Chicago with nearly 40 offices worldwide, Preferred Hotel Group is comprised of more than 650 independent hotels and resorts in over 85 countries. It provides strategic group, corporate, and leisure sales, integrated marketing solutions, comprehensive revenue management, global connectivity through reservations services, progressive distribution technology, and individualised guest support to members. Travelport is the platform that is redefining travel commerce for our customers. We power travel on a global scale by connecting buyers and sellers through traditional, online and corporate channels using the most advanced travel technologies and platforms in existence. With more than 1.3 million loyal guests worldwide, Preferred Hotel Group continuously expands on its services for travellers. Within the past five years, the company has introduced a variety of branded programmes designed to enhance guests’ experiences. These include the innovative points-based loyalty programme iPrefer; Preferred Pride, a collection of TAG-approved or IGLTA-member hotels; Preferred Family, a collection of properties certified to provide rich experiences for travellers of all ages; and the celebrated resorts of Preferred Golf. We provide unrivalled content including scheduled airline flights, low cost carriers, hotels, rail providers or airline ancillaries like seats, bags and on-board Wi-Fi. We’re transforming the way your chosen travel agency can access this content by developing innovative and intuitive tools to search, compare and book the most relevant travel choice for you. Travelport has a presence in over 170 countries, approximately 3,600 employees and reported 2013 net revenue of $2.1 billion. Travelport celebrated its 40th anniversary in 2011, and is a privately owned company headquartered in Atlanta, USA. The airline has gone from strength to strength. Now based at Gatwick, Heathrow and Manchester airports, it operates long-haul services from Heathrow to New York (Newark and JFK), Los Angeles, San Francisco, Washington, Boston, Miami, Hong Kong, Johannesburg Shanghai, Lagos, Dubai, Mumbai and Chicago. Since it was founded 30 years ago, Virgin Atlantic Airways has become one of the world’s leading airlines serving the world’s major cities. Virgin Atlantic is the quintessential story. It has every ingredient: the small newcomer taking on the giant and complacent establishment, the people’s champion introducing better service and lower costs for passengers with a reputation for quality and innovative product development. Virgin Atlantic operates a three class service: Upper Class, Premium Economy and Economy. Virgin Atlantic launched the Upper Class Suite in November 2003 - a product which has won some of the most prestigious design awards in the industry. OUR PARTNERS 44 APPENDICES BUsiness travel resOUrCes in afriCa JOUrnals | BlOgs tO read | sUBsCriBe tO: Africa.com Africa.com www.africa.com African Travel Quarterly/ATQ News Online publication www.atqnews.com/?Itemid=101 Buying Business Travel Industry publication and online www.buyingbusinesstravel.com Business Traveller Africa Industry publication and online www.businesstravellerafrica.co.za Business Travel News Online publication www.businesstravelnews.com Travel Africa News Online publication www.travelafricanews.com Travel Buyer + Meet Industry publication and online www.travelbuyer.co.za Travel Industry Review Industry publication and online www.tir.co.za Travel & Business News Online Blog www.travelandbusinessnews.blogspot.com Travel News Weekly (TNW) Industry Publication www.nowmedia.co.za/travel-News-Weekly Travel Weekly Online publication www.travelweekly.com African Business Travel Association (ABTA) Industry Association www.abta.co.za African Travel & Tourism Association (ATTA) Industry Association www.atta.travel African Travel Association (ATA) Industry Association www.africatravelassociation.org Global Business Travel Association (GBTA) Industry Association www.gbta.org Africa Travel Week Travel Industry Expo and Education www.africatravelweek.com Akwaaba: African Travel Market Travel Industry Expo and Education www.africantravelmarkets.com/aftm Indaba Travel Trade Show www.indaba-southafrica.co.za World Travel Market Africa (WTM) Travel Industry Expo and Education www.wtmafrica.com Angola Online Country and Travel Information www.welcometoangola.co.ao Ghana Online Country and Travel Information www.ghana.travel Kenya Online Country and Travel Information www.tourism.go.ke Nigeria Online Country and Travel Information www.tourism.gov.ng South Africa Online Country and Travel Information www.southafrica.net indUstry assOCiatiOns: events tO attend: COUntry infOrmatiOn: BUSINESS TRAVEL RESOURCES IN AFRICA 45 APPENDICES with thanks This paper reflects the views, thoughts and experiences of the corporate travel Industry at-large across Africa and beyond. I would like to thank the following people for their time, energy and commitment during the production of this paper: PrOJeCt steering grOUP Other inPUt Alan Reid - PSCM Solutions Carole Graaf - Ericsson Andrew Shaw - Amadeus Ebrahim Matthews - Diners Club Caroline Daniel - Preferred Hotel Group Felix Attua-Afari - Bluecube Travel (Accra) Christina Tsakos - Travelport June Crawford - Board of Airline Representatives of South Africa (BARSA) Howard Stephens - Nedbank Jodi Ann Kassel - Cerebra Kim Koen - Kitso Consulting Leáne Walters - Diners Club Leighton Simms - Cisco Lyndsey Atkins - Reed & Mackay Kagiso Dumasi - BCD Travel Lee-Ann Shepherd - Diners Club Louis Nel - Corporate Legal Facilitator Lynne Heckler - Diners Club MaryAnn Harvey - Wings Travel Mohsin Jassat - Travelport Natasha Rautenbach - Travel Management and Procurement Specialist Nick Smit - Media24 Rebecca Deadman - Bluecube Travel (London) Shifrah Cohen - Cisco Tina du Toit - Standard Bank Simon Newton-Smith - Virgin Atlantic I would also like to thank the numerous travel industry stakeholders who have completed surveys, been interviewed or have been part of the benchmarking exercise. Tom Sell - Reed & Mackay Tracey Land - Amadeus Virginia Miller - Mastercard PrOdUCtiOn team Elan Ressel - Orient8 Jocelyn Gray - Graphic Designer, Zenith Design Martin Ferguson - Freelance journalist and communications consultant Finally, I would like to thank Monique Swart, Founder of the African Business Travel Association (ABTA), for her partnership, commitment, vision and expertise during the production of this paper. WITH THANKS 46 APPENDICES glOssary AAVOTA Angolan Travel Agents and Tour Operators Association IATA International Air Transport Association ABTA African Business Travel Association ICAO ACSA Airports Company of South Africa International Civil Aviation Organisation ACTE Association of Corporate Travel Executives IMF International Monetary Fund IOASA IATA Operational Safety Audit ADR Average Daily Rate (hotel) KATA AfDB African Development Bank Kenya Association of Travel Agents AFRAA African Airports Association LGBT ASATA Association of South African Travel Agents Lesbian, Gay, Bisexual and Transgender LPC Late payment charges ATA African Travel Association MEA Middle East and Africa AU African Union NANTA BAR Board of Airline Representatives (airline) or Best Available Rate (hotel) National Association of Nigerian Travel Agents OECD BBBEE Broad Based Black Economic Empowerment (South Africa) Organisation for Economic Cooperation and Development (currently 34 members states but non in Africa) BSP Billing Settlement Plan POPI Protection of personal information ACT (South Africa) COMESA Common Market for Eastern and Southern Africa (Currently 20 member states include Egypt, Libya Ethiopia and Kenya. REC Regional Economic community such as include COMESA, ECOWAS and SADC DRC Democratic Republic of Congo RSA Republic of South Africa ECOWAS Economic Community of West African States (currently 15 member states including Nigeria, Ghana Senegal and Cote D’Ivoire) SADC Southern African Development Community (Currently 15 member states including South Africa, Angola, Mozambique and Zimbabwe) EMEA Europe, Middle East and Africa SSA Sub-Saharan Africa FMCG Fast Moving Consumer Goods TCO Total cost of ownership GATA Ghana Association of Travel Agents TMC Travel Management Company GBTA Global Business Travel Association UN United Nations GDS Global Distribution System VOA Visa on arrival Hub An airport designated by an airline as a centralised base of operations. WEF World Economic Forum WTO World Tourism Organisation YD Yamoussoukro Decision GLOSSARY 47