Actions

2nd
Social
Responsibility
Report
Actions with Value
At FEMSA, we understand social responsibility
as an integral commitment to everything in our
surroundings, beginning with our personnel
and their families, the communities in which
we operate and the preservation of our
environment.
We thank our
colleague Arturo
Leduc for allowing
us to use the picture
of his family on our
cover and all fellows
who (give life to)
make this report
alive with their
image.
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Our Social Responsibility Commitment
A Message from Our Chairman of the Board and CEO
Our Company’s Profile
FEMSA’s Principles, Values, and Culture
Integral Development and Quality of Life in the Company
Community Development
Environmental Care
Economic Development
A Global Vision of Social Responsibility
Our Social Responsibility
Commitment
Since our origin in 1890, our founders introduced us a social responsibility tradition,
whose focus of development has always been the simultaneous generation of economic and social value.
FEMSA was the first company in Mexico to offer development programs to its
employees and their families in areas such as health, housing, education, recreation,
and full development as a whole, a long time before the government granted these
type of services by law in the country.
For more than 100 years we have built our FEMSA culture, which is translated into
the company’s way of living and doing business, supported by values whose core
aspect is the respect for human dignity.
Therefore, at FEMSA we extend such commitment to all the places where we operate by enriching our corporate culture with each region’s particular initiatives and
respect for their own culture and traditions.
Our social responsibility scheme is divided into four main areas: Integral Development and Quality of Life in the Company; Community Development; Environmental
Care; and Economic Development.
At FEMSA, we expect that all our employees, in any part of the world, perform on a
daily-basis Actions With Value.
»1
We Feel
from left to right: : Ma. del Carmen Hernández
Bermúdez, from Coca-Cola FEMSA; Arturo
Hernández Guzmán, from Coca-Cola FEMSA; José
Antonio Fernández Carbajal, FEMSA’s Chairman
of the Board and CEO; Hugo Arturo Fuentes
Salazar, from FEMSA Cerveza; Jorge Antonio
Pérez Solís, from Coca-Cola FEMSA; and Nicolás
Martínez Vázquez, OXXO store leader
very
The last three years were full of intense activity and important progress in our aim at creating economic and social value. Taking into account our expansion, we had the challenge to
replicate and enrich our philosophy of social responsibility and sustainable development in all
the countries in which we currently operate.
We are certain that the full development of a company can only be reached by fostering the
full development of its personnel, their families, and the community as a whole, as well as
the harmonious work with the environment. In this second Social Responsibility Report, we
present the most relevant activities performed during 2005, 2006, and 2007, through which we
continue complying with our commitment to generate common progress and well-being.
The most important statement was undoubtedly the integration that has occurred between
FEMSA’s philosophy of social responsibility and each country’s particular efforts.
During the last three years, we undertook important initiatives, such as:
4 We contributed to the establishment of FEMSA’s Biotechnology Center of the Tecnológico
de Monterrey (Monterrey Tech), which had an investment of about $470 million Mexican
pesos (US$ 43 million), and it is currently operating in Mexico serving Latin America and
the world.
4 We established the Responsible Waiter program of FEMSA Cerveza in Mexico; we
expanded the Designated Driver and the Responsible Lifestyle Promoters Workshop
(VIRE).
4 We supported the Quench Your Reading Thirst and Refresh Yourself Reading programs, in
Colombia and Venezuela, respectively.
4 We carried out important reforestation programs such as: The Water Factory Nevado de
Toluca in Mexico and Crystal Water Forest for the Future in the Brazilian Atlantic Forest.
Such actions were acknowledged by public and private institutions, with awards like:
2«
4 Ibero-American Quality Award 2006 granted to the Cuauhtémoc y Famosa Clinic for its
high performance in caring for our employees’ health in Mexico.
satisfied with the new Initiatives
“We are certain that the full development of a
company can only be reached if there is a close
bond among employees, customers, suppliers, and
society as a whole”
4 Socially Responsible Company during the last three years in Mexico.
4 National Safety Award for FEMSA Logística, our transportation business.
4 The Success Business Award 2007, granted by Latin Business Organization to Coca-Cola
FEMSA Venezuela.
4 Entrepreneurial Citizenship Award granted to Coca-Cola FEMSA Argentina, by the American Chamber of Commerce of Buenos Aires.
4 Citizen Company Assurance granted for the fifth consecutive year to FEMSA Cerveza
Brazil by the City Council of Jacareí, acknowledging the social responsibility actions.
In the area of environmental care, we can highlight the following awards:
4 Environmental Excellence of FEMSA Cerveza in its Tecate plant, which adds to those
already won by three of our breweries in Mexico.
4 The Environmental and Natural Resources Department acknowledged for the second
consecutive year, FEMSA Cerveza’s Environmental Management System.
4 The Cleanest Production of Coca-Cola FEMSA Nicaragua and the Green Seal, won by our
Brazilian operations.
4 As well as some ISO 14001 certifications in Brazil.
We acknowledge all the effort and endeavor of our more than 105 thousand employees of different latitudes, cultures, and morals, who share the same work philosophy. We are certain that all
of the above wouldn’t have been possible without your devoted and committed participation.
Besides, since 2005 we have supported the 10 principles of the United Nations Global
Compact, and this second report reflects our progress in this task. Through this account of
concrete actions that we have undertaken, we reaffirm our commitment to continue being a
company that not only contributes to the economic development, but that is also a factor of
positive change to all the communities in which we operate.
We hope these examples will stimulate more people to join this way of living, where we seek
that every action is an Action with Value.
Kind Regards,
José Antonio Fernández Carbajal
Chairman of the Board and CEO
Monterrey, N.L. Mexico
April, 2008
»3
Our Company’s Profile
Who We Are
FEMSA is the leading beverage company in Latin America, with operations in
nine countries, serving more than 215 million people in this region, including
the most important urban centers like Bogota, Buenos Aires, Caracas, Mexico
City, and São Paulo.
The company is composed of four Business Units: Coca-Cola FEMSA, FEMSA
Cerveza, FEMSA Comercio (OXXO), and FEMSA Insumos Estratégicos, composed of FEMSA Logística and FEMSA Empaques.
Origin
Our origin dates back to 1890, in Monterrey, N.L. Mexico, when a
group of business entrepreneurs led by Isaac Garza, José Calderón,
José A. Muguerza, and Joseph M. Schnaider founded the Cervecería
Cuauhtémoc and shaped the values that have been the base for the
company’s development until today.
PAÍS
company
femsa
ownership (%)
COLOMBIA
VENEZUELA
femsa cerveza femsa comercio
GUATEMALA
NICARAGUA
COSTA RICA
coca-cola femsa
100
100
30,145(2)(11)
—
1,110(3)
198(3)
209(3)
128(3)
revenues(4)
39,566(9)
42,103
32,550
6,933
9,785
4,808
income from
operations(4)
5,404(5)(9)
2,315(5)
6,569
1,242
572
715
sales
volume
plants /
stores
53.7(1)
6
5,563
13
6
4
5
distribution
facilities
347
9
84
37
32
29
distribution
routes
2,795
—
3,635
598
429
296
brands
21
1
46
13
10
28
clients(6)
320
3.7(7)
600
346
234
111
22,194
15,824
head count (12)
4«
MEXICO
Note: Includes only information of core businesses
(1) The remaining 31.6% and 14.7% are owned by The Coca-Cola Company and the public, respectively.
(2) Thousands of hectoliters.
(3) Millions of unit cases (one unit case equals 24 8-ounce bottles).
(4) Expressed in millions of Mexican pesos as of December 31, 2007.
(5) After management fee.
(6) Expressed in thousands.
(7) Millions of clients per day.
(8) Includes outsourced personnel.
(9) FEMSA Cerveza results, includes Mexico and Brazil.
(10) The remaining 17% is owned by Heineken.
(11) Includes exports.
(12) Does not include Corporate Offices nor FEMSA Insumos Estratégicos.
58,122
FEMSA’s value chain is composed of:
» 14 brewing facilities: 6 in Mexico and 8 in Brazil.
» 32 soft drink bottlers in Latin America.
» 13 packaging facilities in Mexico.
» More than 5,563 OXXO stores in Mexico.
Business Units
n Beer and OXXO
Coca-Cola FEMSA is the second largest Coca-Cola bottler in the world
and the first in Latin America. It produces and markets 10% of the
Coca-Cola System’s total volume worldwide, approximately 30% in Latin
America and 40% in Mexico.
FEMSA Cerveza is the only brewery with operations in three of the most
growing markets in the world: Mexico, Brazil and the imported beer sector in
the United States. It produces and markets 35 highly regarded brands like the
Mexican Tecate, Dos Equis, Sol, Carta Blanca, Superior, Bohemia, Indio, and the
Brazilian Sol Pilsen, Kaiser, Kaiser Gold, Bavaria, among others.
n Beer, Soft Drinks, and OXXO
n Soft Drinks
n Beer
n Beer and Soft Drinks
FEMSA Comercio operates OXXO, the largest and fastest-growing convenience store chain in Latin America. With over 5,563 establishments located
throughout Mexico, and 716 new stores opened only in 2007, this means
almost two per day.
FEMSA Insumos Estratégicos supports the beverage companies with solutions in packaging, refrigeration, and logistics services, which constitutes
one of our main competitive advantages.
PANAMA
ARGENTINA
BRAZIL
femsa cerveza
83.0(10)
179(3)
296(3)
9,794.8(2)
4,034
11,141
39,566(9)
492
1,857
5,404(5)(9)
1
3
8
5
12
413
283
954
7,150
24
16
14
81
127
400
2,265(8)
»5
Principles,
femsa’s work culture is based on a set of values
that outline our way of being and acting inside and
outside the company
6«
Values, and Culture
Our Values
4Passion for service and focus on
the client/consumer
4Innovation and creativity
4Quality and productivity
4Respect, integral development,
and personnel excellence
4Honesty, integrity, and austerity
These values start from a
fundamental principle: the
respect for the human dignity.
This philosophy has been
reinforced throughout time by
all our leaders. A great example
was the work that Mr. Eugenio
Garza Sada, one of the pillars
in FEMSA’s development,
carried out through the
conception and diffusion of the
Cuauhtémoc Principles.
from left to right: Andrés González, Matías
Amores, María Pía Guglielmi, María Ana
Lacquaniti, and Verónica Orange, employees of
Coca-Cola FEMSA Argentina and Mexico
»7
 :
These values start
from a fundamental
principle: the respect
for the human dignity
Since
1891
Cervecería Cuauhtémoc,
FEMSA’s foundation, holds
Board Meetings
Cuauhtémoc Principles
I.
Recognize the merit of others
II.
Control your temper
III.
Never mock anyone
IV.
Be polite
V.
Be tolerant
VI.
Be punctual
VII. If you are vain, conceal the fact
VIII. Do not change the truth
from left to right: José Calderón Muguerza, Isaac Garza Garza, Joseph
M. Schnaider, Francisco G. Sada Muguerza, José A. Muguerza Crespo, and
Alberto Sada Muguerza, in one of the Directors Meetings of the Cervecería
Cuauhtémoc in 1900.
IX.
Let others have their say
X.
Express yourself concisely
XI.
Refine your vocabulary
XII. Make sure to enjoy your work
XIII. Acknowledge the enormous value
of manual labor
XIV. Consider the interest of the business
rather than your own
XV. Analysis above inspiration or intuition
XVI. Dedication to work
8«
XVII. Be modest
We faithfully meet all the
requirements of the New York
(NYSE) and Mexico Stock
Exchanges
the business code of ethics rules all our employees’
behavior
Business Ethics
At FEMSA, we consider the practice of our Business Code of
Ethics as essential to ensure the concordant performance of
our labor, commercial, financial and social relations, as well as
the fulfillment of our institutional values. We operate according to the principle that we are ruled by the laws and orders
of each country where we participate, whose compliance and
completion are essential to exist and work across all social
environments.
States; besides that we are one of the leading companies in
complying with the Code of Best Corporate Practices established by the Mexican Business Council.
We are convinced that only through the compliance with the
corporate governance regulations, under the guidance of the
Board of Directors; we can consistently reach the results that
our shareholders, employees, and other stakeholders expect
from us.
Transparency
At FEMSA, we are committed to maintain the highest corporate governance standards and seriously assume the need
of quality and transparency in our information diffusion
practices. We faithfully comply with all the requirements of
the New York Stock Exchange (NYSE) and the Mexico Stock
Exchange, as well as the Sarbanes-Oxley law of the United
Our Business Code of Ethics is updated on a yearly basis to be diffused
among the over 105 thousand employees
»9
1.
Integral Development
Between 2005 and 2007, we allocated over $1,820
million mexican pesos (us$ 166.7 million) to more
than 950 integral development programs, which
benefited over 105,000 employees
10«
and Quality of Life in the Company
At FEMSA, we are convinced that
the most important aspect in our
social responsibility scheme is
the integral development of our
employees and their families. We
are committed to provide and
ensure a healthy, safe, respectful,
and inclusive work environment,
which stimulates the professional
and personal development and
well-being of all the company’s
employees.
We accomplish this through
programs oriented towards
family development, education,
health, training, culture, and
recreation.
The social development scheme
is institutionalized with the
Sociedad Cuauhtémoc y Famosa
(SCyF), which since 1918, more
than 90 years ago, promotes
a philosophy of work, savings,
equity, unity, and freedom,
through a series of health,
educational, financial, family,
and recreational services.
Today, SCyF operates
106 associations and nine
recreational centers in Mexico
and an affiliated association
in Buenos Aires, Argentina,
which foster the development
and well-being of FEMSA’s
employees and their families.
Juan Hermilio Ramírez,
employee of FEMSA Cerveza Mexico
»11
BienSCyF Development Scheme
nowadays, scyf operates 106 associations and 9 recreational
centers in mexico, as well as an affiliated association in
buenos aires, argentina
BIENSCYF DEVELOPMENT SCHEME
FEMSA’s humanist philosophy promotes its personnel development in aspects such as family, economy, social, labor,
education, values and physical and emotional health. Such
dimensions are strengthened in a continuous and balanced
manner supported by FEMSA’s Social Development programs.
Below we present the main programs offered to our
employees and their families in the nine countries where we
operate. They are organized into relevant themes such as:
family development, education, health, safety, training, and
equal opportunities.
Since 2005, we support the United Nations Global Compact.
At the end of each program, we indicate in brackets the Global
Compact principle supported. For further information, see the
inside of this Report’s back cover.
ACTIONS FOR FAMILY DEVELOPMENT
1 We promote Family Festivities on the most traditional and
representative dates such as Children’s Day, Mother’s Day,
Father’s Day, and Christmas. The attendance to such gatherings, in the nine countries where we operate, exceeded 465
thousand people in the last three years. (GC I, IV and V)
2 We promote a deeper bond between families and the company through programs such as Visits to the Plants, where our
companies, on special days, open their doors to its employees’
families in order to visit the facilities and enjoy recreational and
formation activities. (GC I, IV and V)
3 We foster parent development, strengthening the couple
and parent-children relationship, through academic support programs like Schools for Parents and Learning with
Our Children in Mexico, and the Formation Workshops in
Argentina. (GC I, IV and V)
FEMSA was acknowledged as a
Family Responsible Company in
2006 due to the promotion of
its personnel and their families’
development
12«
Actions With Value
Family Day
Our employees’ children during the Recreational Summer
Camp in Mexico
4 We promote the children’s and youngs’ development
through formative and entertainment activities such as
courses, summer camps, and excursions carried out in
Argentina, Brazil, Mexico, and Panama, reaching an attendance of over 40 thousand people annually. (GC I and V)
5 The Children’s Drawing Contest 2005 in which children
of employees from Coca-Cola FEMSA Argentina, aged
between 5 and 16 years-old participated. Its purpose is to
stimulate, through free expression, the creativity, integration, and knowledge of FEMSA’s culture. Among the 80
participants, three winners were rewarded. (GC I and V)
The first Sunday of December, as it became tradition
since 2003, marks the celebration of Family Day in Brazil,
gathering approximately 23 thousand people every year.
In the last two years, the Ibirapuera and Hopi Hari Parks
of São Paulo have been chosen as the settings. This celebration is an all-day event dedicated to family integration with activities such as the presentation of orchestras
and musical bands, gymnastics for parents and children,
sport events, games and formation workshops, movies,
and the famous Coca-Cola’s Christmas Caravan.
At first, this event was exclusive of Coca-Cola FEMSA;
however, in 2005, in light of the importance of promoting family values, authorities of São Paulo decided to
join in , inviting the general community and including
this celebration in the City’s official calendar of events.
Today, other important companies join Coca-Cola
FEMSA and FEMSA Cerveza to celebrate Family Day with
the community.
This event is an example of how FEMSA’s corporate
activity with a social focus transcends the community
to become part of its traditions. In 2007, six thousand
people, among employees and their families, joined this
celebration in Argentina. On the other hand, in August
2007, Coca-Cola FEMSA Costa Rica also celebrated
Family Day, a traditional festivity that is also celebrated
in the Sociedad Cuauhtémoc y Famosa (SCyF) in Mexico.
(GC I, IV and V)
,
people attended various
events for family development
and integration
»13
the centro escolar cuauhtémoc a.c. (cecac) is a
project that arose to provide education to our
employees’ children
6 The Youngs Camp in Brazil, in which more than 2,100
children of our personnel aged between 9 and 17 years
old participated during 2006 and 2007. The purpose is to
integrate them through dynamics that reinforce values
and their importance in everyday life. (GC I and V)
7 Coca-Cola FEMSA Panama also promotes the program
Coca-Cola Summer, designed to allow our employees’
children to spend their vacations carrying out healthy and
productive activities. Approximately 400 children participate annually. (GC I and V)
8 The Vacation Delight in Argentina, attended annually by
more than 400 children of our employees, aged between 7
and 18 years old. This program seeks to foster integration
and the experience of FEMSA’s culture through outdoor
recreational and integration activities. In 2006, for instance,
the funds collected with the enrollments together with a
similar contribution granted by Coca-Cola FEMSA, enabled
the donation of 6 thousand liters of milk to charitable associations of Buenos Aires. (GC I and II)
9 The Presidency and the Department of Labor and Social
Security of Mexico granted FEMSA the acknowledgment as
a Family Responsible Company in 2006, due to the promotion of its personnel and their families’ development under
the firm conviction of the importance of an adequate balance between personal life and work. (GC I, IV and V)
EDUCATION
4 FEMSA invested over $560 million Mexican pesos (US$ 51.8
million) in supporting education, favoring more than 130
thousand people. (GC I, IV, V and VI)
We promote health and sports
through more than 250 programs,
with an investment of more
than $295 million Mexican pesos
(US$ 27 million)
14«
Actions With Value
More than 50 years providing
education
The Centro Escolar Cuauhtémoc, A.C. (CECAC) of FEMSA
and ALFA, is an example of how a project that was
designed to offer education to the employees’ children
has broadened with time its benefits to the whole community. The CECAC had its origin in 1945, when Colegio
Pedro de Gante was founded in Monterrey, Mexico, to
offer elementary education to the children of Cervecería
Cuauhtémoc employees. Today, the CECAC is composed
of five schools, a Language Center, and a Computing
Center. Annually, it offers education from kindergarten to
secondary school to more than 2,700 students, both from
employees’ and general community’s children, having 180
teachers among its personnel. (GC I, V and VI)
ACTIONS TO PROMOTE EDUCATION
1 We promote the education of our collaborators and the
members of their families that want to continue their
studies through scholarships at all academic levels. An
example is Coca-Cola FEMSA’s program Excellent Averages, which in Mexico favored 2,500 students that stood
out for their good performance. (GC I, IV, V and VI)
TRAINING
2 We support the employees’ children with the program
School Material Packs, delivering basic school material for
the school year. Between 2005 and 2006, such programs
favored over 5 thousand students in Brazil, Costa Rica, Guatemala, and Panama. (GC I, V and VI)
ACTIONS TOWARDS PERSONNEL DEVELOPMENT
1 All the work centers cover both technical and
administrative qualification programs for employees at
all levels. (GC I, IV and VI)
One of the best ways to stimulate people’s development and
productivity is through training. In 1906, FEMSA established
the first technical qualification school for its personnel. To
date, the support towards education remains effective across
all our work centers.


million Mexican pesos in
education and training
programs for employees
»15
Actions With Value
FEMSA Universities
The FEMSA University was inaugurated in September 2007
to facilitate our employees’ individual and professional
growth within a global context. With one of the most
advanced platforms of Learning Management System
(LMS) in the world, this university allows us to provide
flexibility to adapt the courses to people’s time and needs
anywhere, offering the service to all FEMSA’s Business
Units. (GC I, IV and VI)
The KOF Virtual University, established in Mexico in 2004,
is an ambitious training program designed both online and
on-site. This system has allowed the qualification of more
than 12 thousand people of Coca-Cola FEMSA in subjects
such as management and finances, manufacture and logistics, management skills, FEMSA’s policies and procedures,
among others. (GC I, IV and VI)
2 We support our personnel who want to continue their
professional studies in areas related to their functions,
through scholarships for high school, technical education, undergraduate, and masters’ degrees. These programs comprise more than 400 scholarships annually.
(GC I, IV and VI)
million Mexican pesos (US$ 9.1 million). Nowadays with
a much more solid system, 480 events were held only at
the Monterrey plant, where records show that only in one
meeting it is possible to have savings of up to $4 million
Mexican pesos (US$ 366,400). (GC I, IV and VI)
HEALTH
3 Training has also reflected on the participation of thousands of employees in self-managed work teams, an activity that allows each participant to learn and at the same
time develop a higher potential. An excellent example is
the Kaizen Work System, which is practiced at FEMSA
Cerveza Mexico through the formation of teams that meet
to find ways of continuous improvement and innovation.
In 2005, 322 events were held and reached savings of $99.5
16«
We have a firm commitment with our personnel to provide
them with the best conditions for their health as well as their
families’.
Health support at FEMSA arose in 1906, when Cervecería
Cuauhtémoc, even when facing an adverse political and economic environment, was the first Mexican company to offer
medical support to its employees and their families.
In 2007, the third Human
Resources Annual Meeting, which
gathered 140 executives, was held
to discuss FEMSA’s personnel
development and cultural
integration
Actions With Value
Cuauhtémoc y Famosa Clinic
The Cuauhtémoc y Famosa Clinic became in 2006 the
first health institution to be awarded with the Accésit de
Plata acknowledgment, for the quality on health service
management, within the category of Medium
Private Service institutions. The award is part of the
Ibero-American Quality Award of the Ibero-American
Foundation for Quality Management – (FUNDIBEC for
its Spanish initials) , which has been granted since 2000,
and counted with the participation of organizations from
eight Ibero-American countries, more than 140 examiners
from 15 countries, and an International Jury composed
of experts from 13 countries. (GC I and IV)
Dr. Víctor Manuel Alejandro Quiroga and Diego Alberto Rodríguez
Díaz, son of Juan de Dios Rodríguez Díaz, employee of FEMSA
Cerveza Mexico and Raquel Díaz Ramírez
In 1945, the Cuauhtémoc y Famosa Clinic (CCYF) was founded
in Monterrey, Mexico, which has, since then, offered services to
employees in virtually all the medical fields.
4 In the last three years, over $295 million Mexican pesos
(US$ 27 million) have been allocated to the development of 255 health programs. (GC I and IV)
ACTIONS TOWARDS HEALTH CARE
1 The beginning of FEMSA’s Telemedicine System provides, through a virtual system, remote health services
to our employees, having the possibility to exchange
information for the diagnosis, treatment, and prevention of diseases. (GC I and IV)
2 All the companies carry out Occupational Health programs, which help raise awareness of personal care to
prevent diseases. As part of these programs, the more
than 105 thousand employees go through annual medical
examinations. (GC I and IV)
3 We uphold the celebration of health-promoting events such
as Healthy Style in Costa Rica, Ophthalmologic Missions
in Venezuela, and Health Fair in Panama, where pediatric,
odontology, ophthalmology, and nutrition services are
offered to the personnel and their family, as well as Vaccination Campaign against Influenza in Brazil, which has favored
more than 3 thousand people. (GC I and IV)
,
employees are provided
with annual medical
examinations
»17
Actions With Value
Acknowledgment
For the second consecutive year, the Mexican Center for
Philanthropy (CEMEFI) acknowledged FEMSA Cerveza’s
plant of Tecate, Mexico for the achievements reached in
its Industrial Safety Management System.
The system includes the creation of the Processes Safety
Management Committee. Moreover, simulations with
the participation of local authorities, safety campaigns,
and training for fire brigades are performed. This plant
has registered a disabling accident rate of 0.29, one of
the lowest in the country, in addition to having been
certified as a Safe Company by the Secretariat of Labor of
Mexico. (GC I and II)
Salomón Camarillo Martínez,
employee of FEMSA Cerveza Mexico
4 With the participation of more than 9,800 people, FEMSA
Cerveza performs every year in Mexico permanent and
periodic health campaigns. Information on how to
improve quality of life is provided and preventive inspections are carried out, allowing better awareness of the
importance of personal care. (GC I and IV)
5 Additionally, FEMSA Cerveza’s work centers and plants
in Mexico carry out several activities with the purpose
of promoting a healthy lifestyle, better quality of life,
and prevention in health matters. Some examples are
the Health Week and the Safety and Hygiene Week. These
include first-aid courses, conferences about physical
conditioning and stress management, conferences about
the prevention and control of chronic diseases, as well as
courses for the prevention of women diseases and parents
and children’s health. (GC I and IV)
6 In 2006, Coca-Cola FEMSA Argentina received the re-certification as a Smoke-Free Company, in recognition to the
actions performed to create a healthy culture such as the
Smoke Protected Work Environment Policy and the Smoking
Prevention Campaign. (GC I)
Another way in which we promote health is through sports.
In 2006, the Zero Accident
program of Coca-Cola FEMSA
Argentina helped reduce work
accidents by 14%
18«
ACTIONS TO FOSTER THE PRACTICE OF SPORTS
1 Coca-Cola FEMSA annually organizes its Soccer Tournament in Mexico, in which more than 4,200 workers
participate with the purpose of exercising and attaining
better integration. (GC I, IV y VI)
2 During 2006 and 2007, our operations in Argentina,
Brazil, and Colombia held soccer, volleyball, and bowling tournaments with the participation of more than
7,200 employees, in which teamwork and integration
was promoted. (GC I, IV and VI)
3 In 2007, Coca-Cola FEMSA Argentina celebrated A Healthy
Day 2007 a day with activities to promote the personnel’s
physical, mental, and emotional health. 400 employees
attended chats about health care, medical examinations,
sports exercises, and group games. (GC I, IV and VI)
SAFETY
Offering safe work conditions to our employees is one
of our priorities. Significant resources are invested on a
yearly basis in accident prevention programs and safety
equipment. (GC I and II)
Actions With Value
Acknowledgments
Safety at FEMSA comprises all areas, including its product transportation.
FEMSA Logística received ISO 9001:2000 certification in
the category of multipoints, from Loyds Register Quality
Assurance. This achievement implies the implementation of systems to make certain that the best practices
are consistent in the 14 operation centers, situated in
different locations of Mexico.
As an example, we can mention the Preventive Driving
program, which aims at ensuring that operators are in
optimal conditions for their functions. We count on procedures that determine the driving journeys, distances,
and resting hours for operators, oriented towards offering
higher safety levels. Besides, the vehicles are carefully
revised in order to ensure the best mechanical conditions.
Therefore, in the last two years FEMSA Logística was
awarded the National Safety Award in the category of
General Cargo Company, from the National Private Transport Association of Mexico. (GC I, II, VI, VII and VIII)
Most of the efforts towards our personnel health and safety is
canalized through the Occupational Safety and Health Management System (SASSO), intended to detect and mitigate
diseases, accidents, and any other factor that may put our
employees’ health and physical integrity in risk, as well as to
create culture of prevention in order to raise awareness of the
importance of health and industrial safety. (GC I and II)
»19
over $20 million mexican pesos (us$ 1.8 million)
are invested annually in accident prevention
programs
ACTIONS TOWARDS SAFETY ASSURANCE
1 Efforts such as Zero Accident program in Argentina
and Brazil seek to raise awareness of the importance to
assume a safe behavior at work. In only one year, this
program in Argentina helped reduce work accidents by
14%. (GC I and II)
2 We promote programs such as the Integral Safety Plan
at Coca-Cola FEMSA in Mexico, the Unique Work System
at FEMSA Cerveza in Mexico, and the Self-care Culture at
Coca-Cola FEMSA in Colombia, that reinforce safety measures inside and outside the company. (GC I and II)
for every 100 workers. In 2006 and 2007, FEMSA Cerveza
presented a rate of 0.82 and 0.42, respectively; Coca-Cola
FEMSA reached rates of 0.59 and 0.64 in the same time
period. (GC I and II)
EQUAL OPPORTUNITIES
FEMSA offers work and development opportunities to all
people without distinction of gender, age, religion, or condition, including people with different abilities. Through the
FEMSA Workplace Integration System, jointly with the Integral
Family Development System (DIF), the hiring of people with
such conditions is promoted. (GC I, II, IV and VI)
3 FEMSA Cerveza and Coca-Cola FEMSA in Mexico present
rates of absence due to work accidents much lower than
the national rate, which in 2006 was of 2.9 incapacities
Rubén Francisco Osuna Silva,
employee of FEMSA Shared Services Center (CSC)
20«
The Presidency and the
Department of Labor and Social
Security of Mexico granted FEMSA
the Inclusive Company Award in 2006
for its actions to integrate people
with different abilities
Other Acknowledgments
4 In 2005, 2006, and 2007, FEMSA was granted the Ethics
and Values in Industry award from the Confederation
of Industrial Chambers of Mexico (CONCAMIN), for
the principles and ethic values focused on the human
being’s dignity and the integral development of
people promoted by FEMSA.
Isidro Lozano De la Garza,
employee of FEMSA Shared Services Center (CSC)
ACTIONS TOWARDS INTEGRATION
1 At the end of 2007, in the countries in which the company
operates, FEMSA employed over 2,082 people with different abilities or belonging to vulnerable groups, who in
this manner have the opportunity to contribute with their
knowledge and talent, besides growing and developing
themselves. (GC I, II, IV and VI)
2 The Presidency and the Department of Labor and
Social Security of Mexico granted FEMSA the Inclusive
Company award in 2006 for its actions to integrate
people with different abilities and belonging to vulnerable groups. (GC I, II, IV and VI)
4 In 2007, FEMSA and its Business Units, for the third consecutive year, and FEMSA Cerveza, for the first time, were
awarded with the Socially Responsible Company distinction,
granted by CEMEFI, the most important acknowledgment
in RSE (Corporate Social Responsibility) of Mexico.
4 In 2005 and 2006, FEMSA was granted the Great Place
to Work in Mexico and Great Place to Work in Latin
America acknowledgments.
4 In 2006, FEMSA obtained the Best Employers in Latin
America acknowledgment.
4 Coca-Cola FEMSA Argentina was granted the Honourable Mention in the category of Social Programs
for personnel, for its Actions With Value program
within the ninth edition of the Entrepreneurial Citizenship award, delivered by the Chamber of Commerce
of the United States in Argentina.
(GC I to X)
Catarino Gaytán Martínez,
employee of FEMSA Cerveza Mexico
femsa employs more than

people with different
abilities
»21
2.
Community
During the last three years, we allocated
approximately $196 million mexican pesos (us$ 17.9
million) to more than 660 educational, health,
development, social assistance, and cultural programs,
among others, to strengthen the communities
22«
Development
At FEMSA, we have a very clear
commitment to contribute to
the development and well-being
of the communities in which we
operate. Our purpose is to generate
economic and social value and,
therefore, since our origin, we have
sought to take an active role in
the promotion of initiatives and
programs to support the economic,
social, cultural, and in general, the
development of the society.
»23
Actions With Value
Tecnológico de Monterrey
(Monterrey Tech)
Monterrey Tech is one of the cornerstones of FEMSA’s
commitment to education. This institution is now a
university with more than 60 years of educational labor
in Mexico. The history of Monterrey Tech started in 1943
when a group of businessmen headed by Mr. Eugenio
Garza Sada, who was then the Managing Director for the
Cuauhtémoc Brewery, planned its foundation and promoted its development.
Along the years, the institution evolved to become one of
the most important and most highly regarded universities
in Mexico and Latin America, currently offering excellence in
education to more than 90 thousand students, among whom
45.4% are granted some kind of scholarship for their studies.
(GC I, IV and VI)
EDUCATION
Education is the great driver for development, therefore,
at FEMSA we have always supported this aspect among all
education levels and areas, including continuity in scholar
programs for needed children and youngs, improvement on
education in marginal areas, and support to higher education
Actions With Value
FEMSA Biotechnology Center
The FEMSA Biotechnology Center at Monterrey Tech is an
area for scientific and technological innovation, focused
primarily on the development of biotherapeutics, bioengineering and bioprocesses, agro-biotechnology, genomic
nutrition, bioenergy development, and the sustainable
use of water. The total investment for its construction
was nearly $470 million Mexican pesos (US$ 43 million)
and it is the only center in Mexico with facilities for the
development of new drugs under the guidelines of GMP
(Good Manufacturing Practices) and the FDA (Food and
Drug Administration. It has 100 research and scientific
support personnel, as well as international agreements
with universities such as Cornell and the University of
California, among others. (GC I)
24«
institutions, seeking, thus, the formation of qualified, responsible, and committed citizens to society.
Ever since its foundation up to date, FEMSA has been one of the
main promoters and benefactors for Monterrey Tech.
ACTIONS FOR EXCELLENCE IN EDUCATION
1 In 2006, we supported the expansion of Monterrey Tech
through economic resources and school-company bond
programs such as the–International Entrepreneurial Leadership Program (PLEI), which sent students in a mission to visit
Coca-Cola FEMSA’s facilities in Argentina, or lectures offered
by the university. José Antonio Fernández Carbajal serves as
the Vice-President of the university’s Board and some of our
executives teach on a regular basis. (GC I, IV and VI)
Since 1943, Monterrey Tech offers
excellence in education. Today,
it has 90,000 students
Actions With Value
Program for the Valuing
of the Young in Brazil
This program, performed in cooperation with public
schools and the Municipal Secretariat of Education of
São Paulo, is a great example of the richness of our social
responsibility philosophy acquired through our operations in other countries.
The Program Marvelous Box, in Guatemala, stimulates reading among
children and youngs
2 Through the FEMSA-UDEM Leaders program, FEMSA and
the University of Monterrey maintain a scholarship fund
to support standout and low-income students in this
institution. In 2006, 13 students were benefited by this
program. (GC I, II, IV and VI)
3 Other educational projects of FEMSA are directed to
reduce school withdrawal and prepare youngs from
marginalized areas so that they can have access to the best
opportunities in the labor market. Such programs promote self-esteem and the sense of responsibility through
the granting of scholarships and qualification programs.
Among them, there is Education for Work and Valuing of
the Young in Brazil. (GC I, II, IV, V and VI)
The program consists in the selection of students from
sixth to eighth grade, whose probability of school withdrawal is high, so that they become “tutors or benefactor” of up to three children from first to fourth grade of
elementary school. Thus, they commit to help them in
their homework and learning processes, always under
the supervision of teachers, and feel motivated to continue their studies.
Coca-Cola FEMSA and FEMSA Cerveza supply the training materials, technical assistance, and the evaluations of
the young “tutors or benefactors”.
In the last three years, more than 2,500 children and
youngs that participated in the program were benefited.
Only in 2007 there were 700 participants in the program,
which concluded with a withdrawal rate of only 0.8%.
(GC I, II, IV, V and VI)
We promote education
through more than

programs in nine countries
»25
Actions With Value
Education for Work Program
The Education for Work Program is performed in partnership with the Government of the State of São Paulo and the
National Service for Commercial Education (SENAC) in Brazil.
It is directed to young people aged between 14 and 24 years
old that live in the neighborhoods of the Fontes do Ipiranga
State Park and belong to families whose subsistence is provided by only two minimum wages.
The program aims at providing them with professional qualification through a development course that lasts six months,
after which they will have the opportunity to know the work
environment through experiences at the participant companies. The outcomes are extraordinary. At the end of the course,
50% of the participants find a job. In the last two years, 1,123
youngs participated in it. (GC I, II, IV, V and VI)
4 FEMSA also promotes the construction of schools, hostels,
and the improvement of educational facilities, so that children and youngs can continue their studies. An example for
this is the support provided by FEMSA to Coca-Cola Mexico
Foundation, which allowed this institution to continue its
work in the construction of nine hostels and five schools in
native areas, besides promoting campaigns to collect school
items, clothes, blankets, and toys, among other things. The
Foundation counts with the participation of all the
Coca-Cola bottlers in Mexico. (GC I, II, IV, V and VI)
5 Through programs such as Fixing My School and Schools for
Change, in Argentina, FEMSA promotes, respectively, the
improvement of rural schools’ infrastructure and a better
Education for Work was the
development choice for
,
26«
youngs during the last two years
teaching quality. In 2006, 170 schools participated in these
programs, with more than 70 thousand students benefited.
(GC I, II, IV, V and VI)
6 FEMSA companies also open their doors to universities
through efforts like the School-Company program, which
give students the opportunity to acquire work experience
in Mexico. (GC I, IV and VI)
7 Coca-Cola FEMSA Guatemala supports the United Fund
program, which is affiliated to United Way International,
intended to encourage the education of low-income children and youngs. Approximately 70 children are benefited
every year. (GC I, II, IV, V and VI)
coca-cola femsa in mexico sponsors school
visits of low-income children to educational
and leisure spaces
8 Guided Tours to Plants give students an opportunity to get
to know the processes in operation and work culture to
enrich their knowledge. Clear examples are the Brazilian
facilities, which have been visited by more than 100 thousand youngs, and the FEMSA Cerveza plant in Monterrey,
Mexico, which welcomes approximately 80 thousand visitors every year. (GC I, IV, V and VI)
9 The University Connection program of FEMSA Cerveza
in Guadalajara, Mexico, consists in sharing knowledge
about management, quality, safety, and ecology with
university students who lack the necessary infrastructure,
which allows students to get closer to the best practices
that reinforce their knowledge. (GC I, II, IV and VI)
10 La Tora Playroom is a project that FEMSA patronizes in
Colombia together with the Children’s Day Corporation
and The Coca-Cola Company, to promote the learning
processes for 1,600 children disturbed by violence, through
recreational activities in new areas for relation and communication. (GC I, II, IV, V and VI)
Fixing My School and Schools for
Change in Argentina benefited
more than 70,000 students from
170 schools
11 Coca-Cola FEMSA Colombia participates in the Computers
for Education program, which promotes access to computing for children and youngs, through the donation of
computing equipments to public educational institutions
in the country. (GC I, II, IV, V and VI)
12 Los Quinchos School Recovery Project supported by
Coca-Cola FEMSA Nicaragua, in partnership with The
Coca-Cola Company, promotes the improvement of the
conditions of this educational institution that serves lowincome students. It provided the cleaning and painting
of classrooms and library, which benefited more than 500
students. (GC I, II, IV, V and VI)
Actions With Value
TransForma: Entrepreneurs Formation
The TransForma: Entrepreneurs Formation program
supports the enterprising spirit of youngs in Buenos Aires,
Argentina, by strengthening their capacities for the creation of small companies that manufacture products from
PET bottle remainders. In 2006, this program was extended to Avellaneda and Boulogne. In the last two years,
this program qualified more than 600 youngs, and 2,500
products were acquired by the company to offer them to
its customers as Christmas gifts. (GC I, II, IV and V)
»27
HEALTH
Being aware that health is a universal right, we support efforts
directed to health care, including campaigns for preventive
medicine and addiction control.
4Besides, we focus our efforts on improving food and nutrition, especially for children on marginalized communities. In the last three years, we destined over $45 million
Mexican pesos (US$ 4.1 million) to support 87 health and
nutrition programs. (GC I, II and IV)
ACTIONS FOR HEALTH
1 The Citizens Plaza is a program performed jointly with
the local authorities of Jacareí and the Voluntary Labor
Center of FEMSA Cerveza Brazil, where, in addition to
social development services, we offer medical services
free of charge to low-income communities, such as
dental services, cholesterol, diabetes, and blood pressure
examinations. In 2006, 400 diabetes check ups and 600
blood pressure check ups were carried out. In 2007, in its
third edition, 700 people were attended and more than
70 volunteers participated, among FEMSA personnel,
members of non-governmental organizations, and doctors, among others. Up to date, more than 2,400 people
were benefited. (GC I and II)
With the Citizens Plaza more than 2,400 people were benefited from
the voluntary labor of our personnel in Jacareí, Brazil
2 The Educational Center for the Prevention of Children
Malnutrition, supported by Coca-Cola FEMSA Argentina,
seeks to combat and prevent malnutrition by instructing
mothers about the suitable care and nutrition for their
children. This effort benefited more than 1,650 people in
2006. (GC I, II and V)
Actions With Value
Popular Meal
The Popular Meal program performed by FEMSA Brazil
jointly with the government of Mato Grosso do Sul and
Veza Zahram Foundation, supplies every day valuable
and healthy food to 300 extremely poor people that live
in the state suburbs. The people receive food in a clean,
proper dinning-hall at a symbolic price of approximately
$19 Mexican pesos (US$ 1.7). In 2006, this program
served more than 56 thousand lunches and, in 2007, it
benefited 109,500 people. Since its implementation, the
program has already served more than 180 thousand
meals. (GC I, II and V)
28«
Actions With Value
OXXO Rounding-Off Program (PRO)
The OXXO Rounding-Off Program (PRO) aims at collecting economic funds in order to grant them to institutions that help poor people. PRO consists in inviting
OXXO customers to round up their bills. The program
currently operates in 50 cities in Mexico, and as a result
of the customers’ contribution, it has already benefited
more than 533 social assistance, health, and educational
institutions since its implementation in 2002, collecting
over $205 million Mexican pesos (US$ 18.8 million). In
2007, it collected $64.5 million Mexican pesos (US$ 5.9
million), which supported the labor of more than 160
charities. We are proud of selecting the institutions and
being the means so that our customers can support the
society. (GC I, II, IV, V and VI)
3 FEMSA supports the Food Banks in Colombia and Argentina by donating products and facilitating food transportation. In 2006, 1,361 institutions that support more than
190 thousand people were benefited in Colombia and 292
institutions were supported in Argentina, among nurseries,
schools, and dining-halls. (GC I, II and V)
4 We contribute to the promotion of the community health
through programs like the Campaign against Dengue
Fever in Costa Rica, which aims at reducing this disease’s
occurrence among the population. This event was held
by Coca-Cola FEMSA in partnership with the Ministry of
Health and the Social Security Savings Bank of Costa Rica,
and benefited 1,350 people in 2006. (GC I and II)
SOCIAL ASSISTANCE
FEMSA also contributes to the communities’ development,
mainly the ones most marginalized, by supporting social assistance programs.
ACTIONS FOR SOCIAL DEVELOPMENT
1 The FEMSA Solidarity program in Brazil benefits more
than 30 thousand people every year and includes different activities such as the collection of clothes, blankets,
computers, and foods, which are destined to people and
schools located in destitute areas. Through the Hope Program, eight institutions are supported on a monthly basis,
including Cancer Hospital, Orphanage Santa Terezinha,
OXXO customers have
donated more than


Mexican pesos through PRO
»29
we participate in the warm winter campaign,
which benefits more than 1,000 children and
youngs every year
and Café Aprendiz. Through the Health Program, FEMSA
companies’ personnel collect medicines and hygiene items
which are delivered to institutions registered with the local
government. (GC I, II and V)
2 Coca-Cola FEMSA Colombia supports the Minute of God
Corporation which holds every year the Million Banquet
event, in which it collects funds to build housing for marginalized people. Every year, we provide products to more
than 1,200 people that attend the event, besides a cash
donation. (PM I and II)
3 Coca-Cola FEMSA Brazil contributes to the project Every
Drop is Worth it, from the Coca-Cola System in Brazil,
which at a certain period of the year transfers part of the
sales to support social development and environmental
protection programs. In 2006, it enabled the gathering of
over $24 million Mexican pesos (US$ 2.2 million), benefiting
500 thousand people. (GC I, II and VIII)
4 The Solidarity Events program of Coca-Cola FEMSA Argentina aims at putting the company closer to the community through the celebration of events, such as Children’s
Day and Christmas. With the money from admission fees
and the toys collected, 72 wheelchairs were acquired for
children and 50 thousand toys were donated to Cáritas’
children dining-halls. (GC I, II and V)
5 The Warm Winter Campaign, which counts with the participation of The Coca-Cola System bottlers in Mexico, is
supported by our partners from Coca-Cola FEMSA of Mexico
Valley, through the promotion of the donation of clothes
and blankets to the Coca-Cola Foundation’s hostels and
schools. Every year almost one thousand children and youngs
are benefited with the collected articles. (GC I, II, IV and V)
We get closer to the community
on important dates through
voluntary labor programs and
donations in kind
30«
Actions With Value
FEMSA Monterrey Biennial
FEMSA Monterrey Biennial is an initiative that has sought
to promote and diffuse the artistic creation in Mexico
since 1992, through one of the most highly regarded visual
arts contest in the country. Until now, more than 13,400
works of art of approximately 6 thousand artists have
participated through the Biennial; that has performed its
eighth edition celebrating 16 years of existence. In 2005
and 2006, more than 80 thousand people visited this art
exhibition. (GC I)
CULTURE
4 FEMSA embraces a long tradition of incentives to support
art and culture as a whole. In 2005, 2006, and 2007, almost
$80 million Mexican pesos (US$ 7.3 million) were invested
to promote cultural activities. (GC I)
ACTIONS FOR CULTURE PROMOTION
1 The FEMSA Art Collection, which comprises more than one
thousand works of Mexican and Latin-American artists, is
exhibited through an annual program of itinerant exhibitions in Mexico and other countries. In the last three years,
more than one million and 330 thousand people appreciated this collection in 13 exhibitions, one of which was
carried out in Albuquerque, New Mexico. (GC I)
2 In November 2006, Casa Chihuahua was inaugurated
with the Latin America’s Selected Masters exhibition, a
new cultural space in Chihuahua, Mexico. This exhibition gathered works of great Latin-American artists
like Frida Kahlo, Roberto Matta, Joaquín Torres García,
among others. (GC I)
3 Quench Your Reading Thirst in Colombia, fosters the
children’s reading habit, thanks to the sponsorship of
more than 300 collaborators of Coca-Cola FEMSA. The
program offers mobile libraries to schools and teacher
qualification programs. In 2006, 23 schools from eight
cities of the country and more than 16,400 students
participated in this program. (GC I, II, V and VI)
In Colombia, more than
,
students participated in the Quench
Your Reading Thirst program
»31
refresh yourself reading program has already
benefited 478,000 people in 15 states of venezuela,
creating reading spaces, including the library bus
4 The Refresh Yourself Reading program, in Venezuela, works
jointly with the Book Bank from that country and The
Coca-Cola Company, holding teachers’, parents’, and librarians’
training workshops, as well as creating reading spaces, including the Library Bus, which visits public schools and squares
carrying books and offering reading sessions to open groups.
This program has already benefited more than 478 thousand
people in 15 states of Venezuela. (GC I, II, V and VI)
5 In Brazil, FEMSA promotes two programs that favor the
direct contact of children and youngs with the theater.
One of them is called FEMSA Takes you to the Theatre,
which promotes pedagogical activities in class and exhibition of theater plays free of charge. More than $980
thousand Mexican pesos (US$ 90,000) are invested every
year and more than 38 thousand children aged between 7
and 14 years old participate in the program. In 2007, more
than 10 thousand children and youngs attended to see a
play for the first time in their lives. (GC I and V)
FEMSA Brazil has taken more than
58,000 children and youngs aged
between 7 and 14 years old to the
theatre. 10,000 of them watched a
play for the first time in their lives
32«
6 A project combined with the aforementioned is the FEMSA
Award to the Infant and Juvenile Theatre, which promotes
and acknowledges the best performances and actors of
infants and juvenile theater in Brazil, including the works
presented at the FEMSA Takes You to the Theatre program.
This is the only program of its kind in Latin America. In
2007, new categories were added to this award, including
best supporting actress and actor award, best original and
adapted screenplay, best original and adapted song, besides
a monetary prize equivalent to $61,600 Mexican pesos
(US$ 5,650) to the two performances awarded and $30,800
Mexican pesos (US$ 2,800) to the best ones in the other 15
categories. (GC I and V)
7 Coca-Cola FEMSA Mexico sponsors school visits of low-income
children to educational and leisure spaces such as “The Kite
Museum” and “The Farm of the Americas”, besides sponsoring
events to take entertainment to children admitted in hospitals
and daycare centers. (GC I, II, V and VI)
Actions With Value
Baseball Hall of Fame
FEMSA was the founder and has been the main sponsor
of the Baseball Hall of Fame in Mexico, which comprises
a museum that narrates the history of this sport in the
country and a section dedicated to perpetuate the
memories of its great representatives. In 2007, this space
welcomed 145,718 visitors, which represented 400 visitors
per day. (GC I)
SPORTS
FEMSA promotes sports as a way to support health care,
personal development and leisure. We support programs
with the most popular sports in each country where FEMSA
operates.
SPORTS INCENTIVE ACTIONS
1 FEMSA Comercio holds another event of high impact on
the community: the 21K OXXO race, organized for 17 years
in Chihuahua, Mexico. In 2007, more than 4,500 national
and international-level racers participated in this event,
which counted with participants from Kenya, members of
the Tarahumara community, wheelchair racers, visual disabled people, FEMSA’s collaborators, and employees from
the local and state governments of Chihuahua, among
others. (GC I)
,
visits to the Hall of Fame in
Mexico during 2007
2 Facilities from FEMSA Cerveza Mexico encourage sports
within the local sphere with actions such as Sports Workshops and the Thunder Tournaments in Tecate, in which
more than 1,200 athletes participated in 2006; the Children’s Baseball and Football Leagues in Chihuahua, with
more than 900 participants and the Children’s Mini Olympic Games at the Northwest Distributor of FEMSA Cerveza,
where 150 children competed. (GC I, II, IV, V and VI)
Actions With Value
Coca-Cola Cup
The Coca-Cola Football Cup, in which Coca-Cola FEMSA
participates jointly with The Coca-Cola System in
the different countries where we operate, has already
celebrated its tenth anniversary. These international
sports tournaments give the children and youngs, both
in the female and male categories, the opportunity to
participate and, according to their performance, travel
representing their school, state, and country. Besides
nurturing and raising talents, it allows fostering a healthy
activity between children and youngs. These events
count on the participation of over 100 thousand athletes
coming from more than 1,100 schools in 20 countries.
(GC I, II and V)
»33
3 FEMSA Cerveza Brazil, jointly with the Football Federation
of São Paulo and the Municipal Secretariat of Sports, promote the Kaiser Cup, in which 208 teams participate every
year. The tournament is held from March to December
and, for 10 consecutive years, has been considered as one
of the most important tournaments in the amateur category. Actually, great players like Ricardo Oliveira, Kléber,
Zé Roberto, Serginho Chulapa, and César Sampaio, among
others, were discovered in this tournament. (GC I and II)
4 Coca-Cola FEMSA Venezuela supported the South-American Football Championship in the Special Olympic Games
held on the settings of the Copa America Venezuela 2007.
In this tournament, which took place from June 2nd to
the 10th in Valencia, Carabobo, 325 athletes with different qualifications coming from 12 Latin-American countries participated, and approximately 10,000 spectators
attended the event. (GC I, II and VI)
RESPONSIBLE MARKETING
4 FEMSA promotes the responsible consumption of its
alcoholic products through programs in which Mexico
has been the pioneer. In 2006 and 2007, over $36 million Mexican pesos (US$ 3.3 million) were invested in
this effort.
Over 100 thousand athletes coming from more than 1,100 schools of
20 countries participated in the Coca-Cola Football Cup
ACTIONS TOWARDS THE PROMOTION OF RESPONSIBLE
CONSUMPTION
1 FEMSA Cerveza executed the Tracing my Own Future
program, designed by the University of Monterrey (UDEM),
reaching more than 26,000 youngs in junior-high school.
This program aims at developing the abilities for life among
the participant children and youngs. World Health Organization’s and UNICEF’s studies evidenced that the development of abilities for life prevents risk behaviors among young
people. (GC I, II, IV, V y VI)
Actions With Value
Responsible Consumption of its
Beverages
One of FEMSA’s main commitments is the promotion of a
responsible consumption of its beverages.
In 2002, in cooperation with the University of Monterrey
and the Social Research Foundation, FEMSA established
the Responsible Lifestyle Workshop – VIRE, intended to
promote a responsible lifestyle among young people in
all aspects of their lives. The program prepares promoters, which take the message to schools and universities,
forums, and means of mass communication. Since its
implementation, more than 160 workshops were held and
more than 6,500 promoters were qualified. In 2006, over
$2 million Mexican pesos (US$ 250 million) were invested
in this program and, in 2007, the message was taken to
more than 3,900 people. (GC I, II, IV, V and VI)
34«
in 2006, approximately $6 million mexican pesos
(us$ 549,000) were invested in the designated
driver program
2 FEMSA Cerveza was the first Mexican company to promote and sponsor the Designated Driver program starting
more than 15 years ago. The purpose is to contribute
reducing the number of automobile accidents related to
alcohol abuse. In 2006, approximately $6 million Mexican
pesos (US$ 549 thousand) were invested in this program.
In 2007, there were 29,465 drivers registered and 92,662
people benefited. It is worth mentioning that all the
beer brands contributed with part of their budgets to
promote the Today is your Turn advertising campaign, of
Designated Driver. (GC I and II)
different Mexican cities. In 2007, 822 waiters participating in
the program were granted diplomas. (GC I and II)
4 The Tour with Responsibility for Success is a program that
counts with the participation of successfully and nationally acknowledged characters, which transmit motivational
messages at schools, universities, open debates, and other
events through the promotion of values, such as talent,
effort, character, and discipline. In 2006, these events were
held in six cities of Mexico with almost 6 thousand people
attending. On the other hand, in 2007, the participation of
almost 13 thousand people was recorded. (GC I and II)
3 Through the Responsible Waiter workshop, it is intended to
raise awareness among waiters and employees of bars and
restaurants of the importance of promoting a responsible
consumption of alcoholic beverages. As part of this effort,
FEMSA promoted in 2006 the participation of eight institutions, including chambers of commerce and restaurants in
,
designated drivers enrolled
in 2007
»35
3.
Environmental
femsa’s environmental policy outlines the main
actions so that its facilities can operate in a
sustainable manner
36«
Care
FEMSA has the clear commitment
to work in harmony with the
environment, ensuring suitable
conditions for the development of
future generations. Traditionally,
the company has maintained
a sustainable development
policy, performing actions and
investments intended to attenuate
or neutralize its operations’ impact
on the environment.
All FEMSA facilities comply with
the environmental legislations
in the countries where it
operates, and most of them
count on certifications and
acknowledgments of public
and private institutions in
environmental issues.
ENVIRONMENTAL POLICY
4 To innovate the operations through
environment-friendly technologies.
4 Continuous qualifications to collaborators in techniques towards protecting the environment.
4 To promote among collaborators an
attitude of leadership in favor of the
environment.
4 The constant search of opportunities to
reduce the environmental impacts and
the use of natural resources, by means
of higher efficiency, innovation, and
performance monitoring.
»37
Water treatment facility in Coca-Cola FEMSA; Alcorta, Buenos Aires
Plant for the treatment of Coca-Cola FEMSA affluents in Alcorta,
Buenos Aires
ACTIONS FOR ENVIRONMENTAL CARE
1 FEMSA Cerveza Mexico invested more than $246 million
Mexican pesos (US$ 22.5 million) in environmental care
between 2003 and 2006. (GC VII, VIII and IX)
2 During the first quarter of 2007, comparing with the same
period in 2006, Coca-Cola FEMSA saved $20 million Mexican pesos (US$ 1.8 million) with improvements in environmental indicators. (GC VII, VIII and IX)
ACTIONS FOR THE SUSTAINABLE USE OF WATER
FEMSA makes important efforts to optimize and reduce
water consumption.
1 The company operates 32 water treatment plants, 20 of
which are located in Mexico. Besides that, it invests in
more efficient equipment and systems for the recovery of
liquid in its processes. (GC VII, VIII and IX)
38«
Coca-Cola FEMSA invested
more than $16 million Mexican
pesos (US$1.4 million) in the
improvement of its processes to
reduce consumption and stimulate
water recycling in its operations
2 All the beer plants in Mexico operate beyond the industrial international standards for water consumption.
(GC VII, VIII and IX)
3 FEMSA Cerveza operations in Mexico reduced 9.13% the
water consumption during 2006. (GC VII, VIII and IX)
4 Coca-Cola FEMSA invested more than $16 million Mexican
pesos (US$1.4 million) improving its processes to reduce
consumption and stimulate water recycling in its operations in Argentina, Brazil, and Mexico. (GC VII, VIII and IX)
5 Through programs of operational efficiency and water
saving, the soft drinks operations in Mexico reduced their
consumption in 435 thousand cubic meters (m3) during
2006, which is equivalent to the monthly average consumption of 75 million people. (GC VII, VIII and IX)
6 FEMSA Cerveza’s facilities in Jacareí and Araraquara, in
Brazil, reduced in 25% and 4% their water consumption
respectively, through programs of operational efficiency
in 2006. (GC VII, VIII and IX)
7 In 2007 the Jundiaí plant of Coca-Cola FEMSA Brazil, achieved
reducing its water consumption to 1.5 liters for every liter of
beverage produced, becoming a world icon for the excellent
usage of this resource. (GC VII, VIII and IX)
8 In the soft drink facilities in Colombia, new equipments were installed for the recovery of water from the
reusable bottle washers. As a result, during 2006 it was
possible to recover 152.640 cubic meters (m3) of water.
(GC VII, VIII and IX)
9 Another example is FEMSA Empaques in Mexico, which
invested in equipment for the recovery of water in retro
washing sections, which allowed the saving of 10.891
cubic meters (m3) of water in 2006. (GC VII, VIII and IX)
REFORESTATION ACTIONS
In the last three years FEMSA stimulated in a particular way
the reforestation programs that, by the plantation of trees,
contribute to the recovery of the ecological balance, including the ground-water area and wild life in general.
Actions With Value
Water Factory Nevado de Toluca
Nevado de Toluca is one of the highest and most beautiful mountains in Mexico. Located in one of the most
populated areas of the country, very close to the capital,
this volcano was in the past surrounded by great extensions of fir woods and pine trees. However, along the
years, the environment has been affected by deforestation, which has been impacting wild life and in general
the ecological cycle.
Coca-Cola FEMSA, together with authorities, a group
of entrepreneurs, and the Probosque Organization,
initiated in August 2006 the project called Water Factory Nevado de Toluca, whose objective is to recover
the forest mass in this area, which allows an increase of
ground-water. The project consists in the reforestation
of 500 hectares with more than 600 thousand pine
trees, and the support for the maintenance of the area,
together with regional communities. During the first
day of activities 380 people, among company collaborators and their families, participated by planting five
thousand pine trees. (GC VII and VIII)
1 A reforestation program developed by FEMSA Cerveza
Brazil consisted in planting 50 thousand trees on the
region of Sierra do Mar. (GC VII and VIII)
2 In Veracruz, Mexico, Coca-Cola FEMSA collaborators
and their families participated in the reforestation of
the Natura Park, where 500 trees were planted in 2006.
Additionally, in the state of Veracruz, collaborators of
FEMSA Empaques and FEMSA Cerveza and their families,
participated in the recovery of the flora and fauna of the
Coca-Cola FEMSA Brazil
planted more than
,
trees in Sierra do Mar
»39
region, through the reforestation of the hills of El Gentil, El
Borrego, and La Capilla. (GC VII and VIII)
3 FEMSA Cerveza plant in Tecate, Mexico, traditionally collaborates in the reforestation campaigns performed in the
city twice a year, in which through a survey, the citizens
decide the areas to be reforested. (GC VII and VIII)
4 FEMSA Cerveza in Navojoa, Mexico, actively participates in
the Ecological Saturdays, dedicated to instigate an environmental culture of respect in the community through
reforestation programs of public places, (parks, squares,
streets, avenues, and schools) planting around 600 trees a
year. (GC VII and VIII)
Actions With Value
Brazilian Atlantic Forest
Every four minutes an area equivalent to a soccer field is
destroyed in the Brazilian Atlantic Forest.
Because of that, the operations of FEMSA in Brazil developed two important reforestation programs in partnership with the SOS Mata Atlântica foundation:
4The creation of the ecological corridor Crystal Water
Forest for the Future, an extension of 1km of trees along
the banks of Jundiaí river, with which it is intended to
preserve the large number of sources and water reserves,
which are essentially needed for the development of São
Paulo, as well as the biological diversity of this region.
In this region, the Tietê river drainage basin is located,
which is present in 32 cities of the state, affecting more
than 26 million people. In 2006 more than 15 thousand
trees of 80 different species were planted, while in 2007
this number was increased to 20 thousand trees.
4The second program is the initiative of the Coca-Cola
system in Brazil, Back to Nature, in which FEMSA actively
participates and has the objective of planting 3.3 million
trees in Serra do Japi in the state of São Paulo, along the
next five years. This project will have a total investment
equivalent to more than $166 million Mexican pesos
(US$ 15.2 million). (GC VII and VIII)
40«
5 In order to support the recovery of the forest mass in the
woods of La Primavera in Guadalajara, Mexico, FEMSA
Cerveza established a partnership with the authorities,
becoming responsible for an area of land regarding reforestation and maintenance of this protected natural area.
(GC VII and VIII)
ACTIONS FOR THE RATIONAL USE OF ENERGY
Even the smallest action counts. Following this idea, FEMSA
promotes a culture of energy saving in all its workplaces
through initiatives that range from very simple programs
as turning off the lights, to investments on more efficient
equipment with lower electricity consumption.
We promote a culture of awareness towards environmental care
Actions With Value
What is an intelligent OXXO store?
It is one where the auxiliary equipment for lighting,
cooling, and air-conditioning are managed through
a Central Unit of Processes in real time, obtaining
significant reduction in energy expenditure.
This system was integrated to 1,179 OXXO stores
throughout 2007, in addition to the other 1,128 stores in
which the system has been installed since the beginning
of this project. (GC VII, VIII and IX)
1 The operations of soft drinks in Mexico saved more than
110 million mega joules during 2006, which is equivalent
to having 35 thousand houses illuminated by a 100 watts
light bulb for a year. (GC VII, VIII and IX)
2 The operations of beer in Mexico reduced the energy consumption in 7.87% and the fuel use in 18.68% during 2006.
(GC VII, VIII and IX)
3 The facility of Feira de Santana in Brazil implemented
actions that generated savings for 792 thousand kilowatts
between July 2005 and July 2006. (GC VII, VIII and IX)
4 FEMSA Insumos Estratégicos invested $10 million Mexican pesos (US$ 916 thousand) in improvements in their
production processes for saving electricity and natural
gas. As a result, the plants of FAMOSA in Monterrey and
Ensenada, Mexico, saved almost 678 thousand kilowatts in
2006. (GC VII, VIII and IX)
5 Coca-Cola FEMSA in Argentina invested during 2006,
more than $6 million Mexican pesos (US$ 549 thousand)
in more efficient and energy saving equipment such as
heat recoverers, cooling systems, and engine starters,
among others. (GC VII, VIII and IX)
We destined resources and efforts to make our operations more efficient and protect the environment
The facility of Feira de
Santana in Brazil saved
,
kilowatts between ‘05 and ‘06
»41
In 2005, Coca-Cola FEMSA, Coca-Cola Mexico, and ALPLA invested
more than $218 million Mexican pesos (US$ 20 million) at IMER, a PET
recycling plant with food grade quality
6 FEMSA Cerveza facility in Manaus, Brazil, installed new
water-cooling towers, which allowed an efficiency increase
in the production process, including the reduction of 5%
in the energy consumption for every hectoliter produced.
(GC VII, VIII and IX)
7 Coca-Cola FEMSA in Nicaragua installed systems for Power
Supply Circuits Separation, which promoted the saving of
7.5% in energy consumption in 2006. (GC VII, VIII and IX)
8 FEMSA Cerveza plants in Toluca and Monterrey invested
more than $30 million Mexican pesos (US$ 2.82 million)
in the Danfoss Energy Optimization Program, dedicated
to reduce energy consumption through technological
improvements in cooling and pasteurization systems.
(GC VII, VIII and IX)
,
42«
tons of PET recycled in the
IMER plant in Mexico
during 2007
ACTIONS FOR RECYCLING
We promote the recycling culture inside and out of our
facilities, mainly those related to the materials we use in our
processes, such as PET, glass, and aluminum.
1 Through the PET Supply program from Ecology and Entrepreneurial Commitment – ECOCE, promoted by FEMSA,
four thousand tons of this material is recycled monthly.
More than 100 soft drink and other beverage producers
participate in this program. (GC VII, VIII and IX)
2 The Mexican recycling industry (IMER), the recycling plant
of PET packaging, built by Coca-Cola FEMSA and Coca-Cola
Mexico, together with ALPLA, a plastic packaging producing company, recycled 4,900 tons of plastic bottles between
2005 and 2006. In 2007, the number was 7,200 tons of
recycled PET bottles. (GC VII, VIII and IX)
we directly participate in initiatives that allow the
promotion of an ecological culture in the community and
the reduction of pollution in the natural environment
3 In the case of glass and aluminum, our companies recycled, during 2005 and 2006, more than 240 thousand
and 9 thousand tons of these materials, respectively.
(GC VII, VIII and IX)
4 In Argentina, the program called San Isidro Recycles draws
the almost 100 thousand residents of a Buenos Aires
region to contribute to the setting apart of residues such
as plastic bottles. (GC VII, VIII and IX)
5 FEMSA Cerveza in Orizaba, Mexico performs Glass Collection Campaigns among the students’ community, looking
to reinforce the recycling culture. The program involves
conferences, donation of containers for disposal, and the
granting of benefits to the schools. (GC VII, VIII and IX)
ACTIONS FOR A CLEAN AIR
We try to protect the purity of air through investments in
technologies to reduce the emissions from our processes,
including a strict control of the emissions from boilers and
other equipments. Besides that, we maintain a program for
permanent monitoring and tuning, so that the equipments
operate according to established parameters.
1 In areas of intense traffic as downtown Mexico City, we
use compact vehicles that operate with an electric battery instead of gas or diesel. We also adapt the transportation equipments so that they can use natural gas as
fuel. (GC VII, VIII and IX)
2 Coca-Cola FEMSA in Argentina develops an Annual
Program for Technical Verification in all the transportation
equipment, including combustion gases emission, and
employs biodiesel transportation. (GC VII, VIII and IX)
We protect the purity of air
with ecological transportation
that employs electricity or
biodiesel as fuel
»43
Actions With Value
OXXO Environmental Award
The OXXO Environmental Award program in Mexico celebrated two decades of promotion and reinforcement
of environmental values, as well as an increase in social
awareness among students, teachers, and family men
on more than 100 participating schools. Through this
program, OXXO recognizes and awards the efforts of
students that promote the seeding of trees, cleaning of
parks, recycling, garden maintenance, as well as activities of formation in environmental issues. Annually
more than $1.5 million Mexican pesos (US$137,400)
are invested in this program. (GC VII and VIII)
3 At FEMSA Cerveza Brazil facility in Cuiabá, an investment
in vapor boilers was made so that biofuels could be used,
which allow the reduction in atmosphere emissions.
(GC VII, VIII and IX)
ACTIONS TO PROMOTE THE ECOLOGICAL CULTURE
We directly participate on initiatives that allow promoting an
ecological culture in the community, as well as reducing the
contamination on the natural environment.
4 FEMSA Empaques in Mexico maintains a Solvent Recovery Program, which decreases the emission of volatile
organic compounds in the environment, besides recycling 42% of the recovered solvent. (GC VII, VIII and IX)
1 The program Coca-Cola Mission, developed by the
Coca-Cola System in Mexico, in which Coca-Cola FEMSA
participates, takes advantage of guided tours for students
in their facilities in order to emphasize to them the importance of taking care of water. The visit becomes a fun
experience where children learn about the importance of
environmental care. In 2006 more than three thousand
children participated in this program. (GC VII and VIII)
5 FEMSA Empaques facilities also count with the Program for
the Monitoring of Atmospheric Emissions to guarantee that
the equipments operate within allowed limits as defined
by present rules. (GC VII, VIII and IX)
44«
In 2007, more than 1,400
Coca-Cola FEMSA collaborators
participated in the cleaning
of beaches, coasts, and rivers; and
together collected 11 tons
of garbage
Actions With Value
Planet Mission
The project Planet Mission from FEMSA in Nicaragua,
Costa Rica, and Panama, jointly with The Coca-Cola
Company, was created to promote environmental
protection and preservation culture among children and
the young generation at schools in these countries and
the entire community, through actions as taking care of
water, air, and soil, as well as the recycling of plastic bottles. The program also supports the cleaning of public
areas, and placing trash cans on beaches and parks in
association with local authorities. (GC VII and VIII)
2 Through campaigns such as Add Yourself Up, the collection of batteries, separation and recycling of garbage, and
the saving of energy and office material are promoted at
FEMSA Headquarters in Mexico. (GC VII and VIII)
3 Learn to Outset in the Environment in Argentina aims to
raise students’ awareness about their relationship with the
environment, educating about responsible attitudes, and
generating changes in ecological matters. (GC VII and VIII)
4 Coca-Cola FEMSA Colombia supported the actions for the
protection, cleaning, and recovery of the ground waters of
Humedal Capellanía, an important country’s heritage and
water source that has been suffering damages in the last
years. In 2007 more than $3 million Mexican pesos
(US$ 298 thousand) have been invested for the updating of
the hydraulic networks and the study of the program Pluvial
Waters for Humedal. (GC VII and VIII)
5 In September 2006,Coca-Cola FEMSA Venezuela participated in the World Beach Day program, an event organized by the Defense of Nature Foundation, where the
company’s collaborators contributed as volunteers to
collect garbage in several beaches in the states of Miranda,
Vargas, and Carabobo. (GC VII and VIII)
Coca-Cola FEMSA
participated in the World
Beach Day of Venezuela in

»45
since 2002, the plant of femsa cerveza in jacareí,
brazil, has had the iso 14001 certification, and in
2006, it received the piraquara award
6 In 2006, Coca-Cola FEMSA in Colombia developed the
Beach Cleaning Program in Barranquilla, Cartagena, and
Santa Marta. (GC VII and VIII)
9 Coca-Cola FEMSA in Argentina celebrates the Environment Day, in which cleaning actions in public spaces, such
as parks and beaches, are performed. (GC VII and VIII)
7 In 2007, Coca-Cola FEMSA collaborators from Colombia, Costa Rica, Mexico, Nicaragua, Panama, and
Venezuela participated in the cleaning of beaches,
coasts, and riverbanks. In total, more than 1,400 people
participated, and together removed more than 11 tons
of garbage. (GC VII and VIII)
10 Through the Paper Recycling Workshop, Coca-Cola FEMSA
in Mexico promotes, in a friendly way, the recycling of
material among students, suppliers, and the community
that visits the plants. The workshop teaches participants
how to identify and separate the materials that can be used
in other processes. (GC VII and VIII)
8 Coca-Cola FEMSA in Mexico celebrates the International
Day for the Cleaning of Water Bodies. Collaborators and the
community participate in this event collecting garbage
along the rivers and lakes like the Pátzcuaro in Michoacán,
and Guadalupe, in the state of Mexico. (GC VII and VIII)
OTHER ACKNOWLEDGMENTS AND CERTIFICATIONS
1 98% of the facilities of FEMSA Mexico have received the
Clean Industry Certification awarded by PROFEPA, the
Federal Government’s Environmental Protection Agency
in Mexico. (GC VII, VIII and IX)
%
46«
of femsa facilities
in Mexico are certified
as Clean Industries
four of our brewing facilities in mexico received
the environmental excellence award, the utmost
ecological acknowledgment in the country
2 In 2006, FEMSA Cerveza Tecate plant received the Environmental Excellence Award granted by PROFEPA, the
Federal Government’s Environmental Protection Agency
in Mexico, which has also been received by four of our
plants due to their actions towards environmental care,
going much beyond the minimum established by the law.
(GC VII, VIII and IX)
3 In 2007, the Environmental Management System from FEMSA
Cerveza Tecate plant in Mexico was recognized for the second
time for their best practices of Entrepreneurial Social Responsibility in the category of Care and Preservation of the Environment, granted by CEMEFI. (GC VII, VIII and IX)
4 Several operations of Coca-Cola FEMSA in Argentina
and Brazil count with ISO 14001 certification, focused
on processes and procedures for environmental care.
(GC VII, VIII and IX)
5 FEMSA Cerveza plant in Jacareí, Brazil counts with the
ISO 14001 certification since 2002; and in 2006 it was awarded
the Piraquara Award for its project of Water Quality Monitoring in the Paraíba do Sul River. (GC VII, VIII and IX)
6 In 2007 Coca-Cola FEMSA Brazil was granted three quality
and environmental certifications for the facilities in Jundiaí
and Campo Grande, namely: ISO 9001, ISO 14001, and OHSAS
18001. (GC VII, VIII and IX)
7 In 2007 for the second time in a row, Coca-Cola FEMSA Nicaragua won The Cleanest Production Award in the Excellence
category for its efficiency in water consumption, reducing
18,873 cubic meters (m3), 214.3 tons of carbon dioxide, and
252.6 tons of plastic a year. (GC VII, VIII and IX)
The facilities of FEMSA Cerveza
in Jacareí and Coca-Cola
FEMSA in Jundiaí and Campo
Grande, obtained the ISO 14001
certification
»47
4.
Economic
femsa contributes in several ways for the economic
development of the countries where it operates,
which is translated into a better quality of life for
the communities
48«
Development
The company not only contributes
with the payment of taxes, but also
makes strong investments that
generate more jobs and supports
thousands of small scale
entrepreneurs that find in this
manner an opportunity of
development and progress.
We promote our value chain
through IDEARSE program, in
which FEMSA invited 10 of its
SME’s suppliers in Monterrey,
Mexico to implement social
responsibility measures in their
operational processes and
share best practices. Through
diagnosis made by specialized
advisors, the companies
elaborated a work plan for
which they received several
specialized consultancies in
areas such as human rights,
work conditions, strategic
planning, workplace safety
and health, among others.
Given the importance that the
practice of ethics and values
in business development
has for FEMSA, a workshop
was designed and offered to
participating companies. As
a result, they could elaborate
their business code of ethics,
values, mission, and vision. This
project is an initiative from the
Interamerican Development
Bank and the Universidad
Anáhuac; it started in 2006 and
will be finalized in the middle
of 2008. (GC I to X)
»49
TAXES
In 2007, only in Mexico, FEMSA
contributed with more than
$15,345 million Mexican pesos,
in taxes.
Actions With Value
OXXO Store
MICRO-ENTREPRENEURS
FEMSA beverage and trade operations
supported in 2006 more than 380,000
micro-entrepreneurs related with the
production chain, distribution, and
product sale in Mexico.
Pablo Esquer is one of the store leaders with the longest trajectory at OXXO. This micro-entrepreneur collaborates under
a commercial commission system, having under his command a store located in the east side of Monterrey, in Mexico.
Pablo counts with the collaboration of his wife and other
employees that help him operate the store 24 hours a day,
365 days a year.
His work as a commission agent has allowed him to develop
a stable economic activity and, for several years, has been
the source of his family income, besides contributing to the
education of his older son in a private university.
Pablo is one among the more than 4,300 commercial commission agents that operate OXXO stores in Mexico.
50«
More than 12,700 training courses in
administration, marketing, computing,
and sales were offered for micro-entrepreneurs between 2005 and 2006 in
Mexico.
INVESTMENTS
FEMSA invested more than
US $4,200 millions in the last
five years, benefiting activities as the
construction and purchase of industrial
and transportation equipment.
EMPLOYMENT
More than 105,000 people work at
FEMSA in the nine countries of Latin
America in which it operates, being one
of the main employers in this region.
n Beer and OXXO
n Beer, Soft Drinks, and
OXXO
n Soft Drinks
n Beer
n Beer and Soft Drinks
»51
5.
A
Global
next, we present a summary of the main programs
developed during 2005, 2006, and 2007 in each
country and, in the case of central america,
grouped for the entire region
52«
Vison of Social Responsibility
Since our origins, at FEMSA
we are committed with the
simultaneous creation of economic
and social value. To reach these
objectives, it is fundamental that
our collaborators, their families,
and all the communities where we
operate also develop and grow.
Therefore, we proudly
export our concept of social
development to the nine
countries where we are present.
Without a doubt, our work
culture has been getting
enormously richer and stronger
due to the variety of cultures,
uses, and traditions that we
respect and to which we adapt
our business strategies. All these
have been increasing the value
of our perspective in social
development and corporate
philosophy.
»53
Argentina
QUALITY OF LIFE IN THE COMPANY
A HEALTHY DAY 2007
In 2007, Coca-Cola FEMSA from Argentina had activities to
promote physical, mental, and emotional health for its 400 collaborators. They participated in chats about healthcare, medical
examinations, sport exercises, and group games. (GC I and IV)
FAMILY DAY 2007
More than six thousand people between collaborators
and their families got together in the Temaikén Ecological
Park to celebrate this day in direct contact with nature.
(GC I, IV and V)
Argentina
Employment
3,408
Investment* in millions of Mexican pesos
$
645
Investment* in US$ millions
$
59.7
Social Programs*
35
Educational Programs
6
Family Development Programs
9
Health and Sport Programs
9
Wastewater treatment plant
Investment in the main social programs*
Millions of Mexican pesos
US$ millions
People benefited
* Corresponds to the period of 2005, 2006, and 2007
54«
1
$
$
13.5
1.2
126,707
WIVES’ INTEGRATION MEETING
More than 3,300 collaborators’ wives participated in the XII
edition of this meeting in 2007. This event promotes family
well-being through chats about physical, mental, and emotional healthcare of couples and their kids. (GC I, IV and V)
SUMMER ACTIVITIES FOR VACATIONS
More than 400 collaborators’ sons and daughters participated in
outdoor group recreation activities. In 2006, six thousand liters
of milk were donated to community associations in Buenos
Aires, thanks to funds collected with the registration costs and a
contribution made by Coca-Cola FEMSA. (GC I and II)
CHILDREN’S DRAWING CONTEST 2005
Its objective is to stimulate in the collaborators’ children
their creativity, integration, and knowledge of FEMSA culture,
through free expression. The work of all participants is recognized, and three are chosen to win a prize. (GC I and V)
ZERO ACCIDENTS
This program achieved to reduce by 14% the occupational
accidents in only one year, demonstrating that the culture of
safety and prevention has great effects on health, well-being,
and productivity. (GC I and II)
TRANSFORMA: ENTREPRENEURS FORMATION
It supports the enterprising spirits of youngs, by strengthening their capacities for the creation of small companies that
manufacture articles starting with PET products remainders.
In the last two years, this program qualified more than 600
youngs, and 2,500 products were acquired by the company to
offer as a gift to its customers. (GC I, II, IV and V)
COMMUNITY DEVELOPMENT
FIXING MY SCHOOL AND SCHOOLS FOR CHANGE
They promote the improvement of rural schools’ infrastructure and a better teaching quality. In 2006, 170 schools
participated in such programs, with more than 70 thousand
students benefited. (GC I, II, IV, V and VI)
ENVIRONMENTAL CARE
We contribute to the economic and social growth of the communities
where we operate
SAN ISIDRO RECYCLES
Coca-Cola FEMSA Argentina draws 100 thousand residents of a region in Buenos Aires to do garbage separation, so it can be recycled and used in other processes.
(GC VII, VIII and IX)
ENERGY CONSUMPTION SAVING
In 2006 alone, more than $6 million Mexican pesos (US$ 549
thousand) were invested in more efficient and energy saving
equipments, such as heat recoverers, cooling systems, and engine
starters. (GC VII, VIII and IX)
Actions With Value
Acknowledgments
4Tobacco Smoke-Free Company
Thanks to the actions performed to create a healthy culture as the Campaign of Smoking Prevention, Coca-Cola
FEMSA Argentina obtained this re-certification. (GC I)
4Honourable Mention for Entrepreneurial Citizenship
Award 2007
It was obtained thanks to the Actions with Value program,
which aims at the integral development of collaborators
and their families. Coca-Cola FEMSA Argentina was granted
the honourable mention in the category of Social Programs
for human resources, at the Chamber of Commerce of the
United States in Argentina. (GC I, II, III, IV, V and VI)
We will keep offering our
dedication, time, and resources
to generate social development
and progress
»55
Brazil
QUALITY OF LIFE IN THE COMPANY
YOUNGS CAMPING
During 2006 and 2007, more than 2,100 children of our collaborators, aged between 9 and 17 years old, participated on
integral dynamics that reinforce values and their importance
in everyday life. (GC I and V)
FAMILY DAY
The Family Day in Brazil is a tradition that has been celebrated
for five years and has now become an official festivity in the
city of São Paulo. Every year more than 20 thousand people
get together for social activities. (GC I, IV and V)
COMMUNITY DEVELOPMENT
Brazil
Employment
9,786
Investment* in millions of Mexican pesos
$
1,648
Investment* in US$ millions
$
152.1
Social Programs*
42
Educational Programs
23
Family Development Programs
56«
9
Health and Sport Programs
10
Wastewater treatment plants
2
Investment in the main social programs*
Millions of Mexican pesos
US$ millions
$
$
People benefited
2,171,949
* Corresponds to the period of 2005, 2006, and 2007
KAISER CUP
With the participation of more than 208 teams, FEMSA Cerveza
Brazil, the Football Federation of São Paulo, and the Municipal
Secretariat of Sports organize the Kaiser Cup, considered one of the
most important amateur tournaments. Great players like Ricardo
Oliveira, Kléber, Zé Roberto, Serginho Chulapa, and César Sampaio,
among others, were discovered in this tournament. (GC I, II and VI)
50
4.5
POPULAR MEAL
In 2006 more than 56 thousand lunches were served, and in 2007,
109,500 extremely poor people that live in the city outskirts in Mato
Grosso do Sul were benefited. Since the beginning, the program has
already served more than 180 thousand meals. It is supported by
FEMSA Brazil in association with the government of Mato Grosso
do Sul and the Vera Zahran Foundation. (GC I, II and V)
VALUING OF THE YOUNG PEOPLE
In the last three years, this program has already benefited more
than 2,500 children and young people. Through it, students
from sixth to eight grades, whose probability of school withdrawal is high, become tutors of up to three children from first
to fourth grades of elementary school. Thus, they will commit
to help them in their learning process under the supervision of
teachers, being motivated to keep studying. In 2007 alone, there
were 700 participants, and the records show that only 0.8% of
students dropped out of school. FEMSA develops this program
with public schools and the Municipal Department of Education of São Paulo. Coca-Cola FEMSA and FEMSA Cerveza supply
the training materials, technical assistance, and the “tutors’ or
benefactors’” evaluation. (GC I, II, IV, V and VI)
EDUCATION FOR WORK
It is one of FEMSA’s programs that have the strongest social
impact, being developed in partnership with the state government and the National Service for Commercial Education in
São Paulo. It qualifies young people for work during six months.
After concluding this period, they can participate in professional internships within the participant companies. In 2007,
637 certificates were granted to young people aged between 15
and 24 years old. 50% of them get a steady job after concluding
the qualification process. (GC I, II, IV, V and VI)
CITIZENS’ PLAZA
In 2007, 70 collaborators offered free medical and legal
services for about 700 people in Jacareí. Along the three
editions, the program has already benefited 2,400 people.
(GC I and II)
ENVIRONMENTAL CARE
WATER CONSUMPTION SAVING
In 2006, FEMSA Cerveza plants in Jacareí and Araraquara,
reduced their water consumption in 25% and 4% respectively,
through programs of operational efficiency. (GC VII, VIII and IX)
In 2007, the Jundiaí plant of Coca-Cola FEMSA reduced its
water consumptions for 1.5 liters for each liter of product,
which made it a world icon for the excellent usage of this
resource. (GC VII, VIII and IX)
FEMSA Brazil has already obtained 94% of elimination of
organic and toxic residues from the water used in their
processes, therefore, when the water is given back to the
ecosystem, its purity index is higher than before, when it was
initially obtained. (GC VII, VIII and IX)
EVERY DROP IS WORTH IT
Coca-Cola FEMSA contributes to this project of the CocaCola System in Brazil, which at a certain period of the year,
transfers part of the sales to support social development and
environmental protection programs. In 2006, $24.6 million
Mexican pesos (US$2.2 millions) were collected, benefiting
500 thousand people. (GC I, II and VIII)
FEMSA TAKES YOU TO THE THEATRE
This program promotes theatre through educational activities in the classroom and free exhibition of theatre plays.
More than 38 thousand children and young people participate. In 2007, more than 10 thousand participants went to
the theatre for the first time in their lives. Every year FEMSA
invests almost $1 million Mexican pesos (US$ 90,000) in this
program. (GC I and V)
FEMSA AWARD TO THE INFANT AND JUVENILE THEATRE
It is the only program of this kind in Latin America. It promotes and acknowledges the best performances and actors
of infants and juvenile theatre in Brazil, including the works
presented in the FEMSA Takes You to the Theatre program.
In 2007, a money prize of almost $61,600 Mexican pesos
(US$5,650) was established to be given to the two performances awarded; and $30,800 Mexican pesos (S$ 2,800) to
the best ones in the other 15 categories. (GC I and V)
18 IS LEGAL
In 2007 more than 100 thousand printed materials were
distributed in the selling locations, aiming at building consciousness to the importance of the responsible consumption
of alcoholic beverages and its prohibition for those younger
than 18 years old. (GC I and II)
Actions With Value
Acknowledgments
4Citizen Company Assurance
The City Council of Jacareí has acknowledged FEMSA Cerveza
Brazil for its social responsibility actions during five consecutive years. (GC I to X)
4Green Seal
This distinction acknowledges the Environmental
Management System of all our Brazilian operations.
(GC VII, VIII and IX)
4ISO Certifications
In 2007, Coca-Cola FEMSA ‘s facility in Campo Grande
obtained three certifications in management systems:
ISO 9001 for quality, ISO 14001 for environmental preservation, and OHSAS 18001 for health and safety.
(GC VII, VIII and IX)
»57
Central America
QUALITY OF LIFE IN THE COMPANY
KOF CUP CENTRAL AMERICA
It took place in 2007, and brought together, in regards to
soccer, collaborators from Guatemala, Nicaragua, Panama,
and Costa Rica, who attended with their families. Panama
was the champion team and now the players are getting
ready for the KOF Cup Central America that will take place
during 2008. (GC I, IV and VI)
HEALTHY LIFESTYLE AND HEALTH FAIR
At Coca-Cola FEMSA Costa Rica and Panama, more than
1,700 collaborators and their families were benefited every
year with pediatrics, odontology, ophthalmology, and
nutrition services. (GC I and IV)
Central America
Employment
5,282
Investment* in millions of Mexican pesos
$
218
Investment* in US$ millions
$
57.8
Social Programs*
153
Educational Programs
30
Family Development Programs
41
Health and Sport Programs
29
Wastewater treatment plant
Investment in the main social programs*
Millions of Mexican pesos
US$ millions
People benefited
FAMILY DAY
On August 26th 2007, collaborators of Coca-Cola FEMSA
Costa Rica and their families celebrated the Family Day by participating in recreational activities that stimulated teamwork.
(GC I, IV and V)
CHRISTMAS PARTY FOR THE FAMILY
More than three thousand collaborators of Coca-Cola FEMSA
Guatemala and their families get together every year for this
party. Integration activities for families and personnel are
planned for this day, while values such as companionship and
gratitude are reinforced. (GC I, IV and V)
1
$
$
30.7
2.8
46,732
COCA-COLA SUMMER
Every year, more than 400 children of collaborators
in Coca-Cola FEMSA Panama learn about the importance
of discipline, respect, and environmental care through
workshops and healthy and formation activities.
(GC I, V and VI)
COMMUNITY DEVELOPMENT
* Corresponds to the period of 2005, 2006, and 2007
58«
A MEAL...A SMILE
In 2007, more than 10 thousand low-income students
received a meal at no cost every day of the school calendar. Coca-Cola FEMSA Nicaragua jointly with The CocaCola Company and the American Nicaraguan Foundation
support this program to decrease school withdrawal rates.
(GC I, II, IV, V and VI)
CAMPAIGN AGAINST DENGUE FEVER
This program carried out by Coca-Cola FEMSA Costa Rica,
in partnership with the Ministry of Health and the Social
Security Savings Bank of Costa Rica, promoted health in the
community and benefited 1,350 people in 2006. (GC I and II)
LOS QUINCHOS SCHOOL RECOVERY
Coca-Cola FEMSA Nicaragua and The Coca-Cola Company
promoted the cleaning and painting of classrooms and library
of this educational institution, benefiting more than 500 lowincome students. (GC I, II, IV, V and IV)
UNITED FUND PROGRAM
Through this program, we stimulate the education of 70
low-income children and youngs every year. Coca-Cola
FEMSA Guatemala supports this program, which is affiliated
to United Way International. (GC I, II, IV, V and VI)
ENVIRONMENTAL CARE
PLANET MISSION
In 2007, 1,300 tons of plastic were recycled thanks to this
program, which Coca-Cola FEMSA Costa Rica has carried
out for approximately 10 years to raise the consumers’
awareness about the environmental damages caused by
the improper management of wastes. The collected plastic
is sent to Coca-Cola FEMSA’s Plastics Division where it is
ground and then exported and used in the manufacture of
polyester fiber. Besides the collection, there are exhibitions
in environmental fairs, chats, and visits of students to the
plant. (GC VII, VIII and IX)
ENERGY CONSUMPTION SAVING
In 2006, Coca-Cola FEMSA Nicaragua saved 7.5% in energy
consumption, due to the installation of Power Supply Circuits
Separation Systems. (GC VII, VIII and IX)
Actions With Value
Acknowledgments
4The Cleanest Production Award
In 2007, for the second consecutive year, Coca Cola FEMSA
Nicaragua won this award in the Excellence category, due to
the annual reduction of 18,873 cubic meters (m3) in water
consumption, 214.3 tons of carbon dioxide, and 252.6 tons of
plastic. (GC VII, VIII and IX)
Colombia
QUALITY OF LIFE IN THE COMPANY
INVESTMENT IN SAFETY, HYGIENE, AND HEALTH
In 2006, Coca-Cola FEMSA Colombia invested more than
$14 million Mexican pesos (US$ 1.3 million) in safety, hygiene,
and health programs. (GC I, IV and VI)
MOTHERS’ AND FATHERS’ DAY
In order to recognize the effort and dedication of mothers and
fathers that work at the company, Coca-Cola FEMSA Colombia celebrated both dates with a magnificent event in 2007.
(GC I, IV, V and VI)
FAMILY VISITS
Every year, 4,600 collaborators and their families visit the
facilities of Coca-Cola FEMSA Colombia, where family integration and FEMSA’s work culture are promoted.
(GC I, IV and V)
COMMUNITY DEVELOPMENT
FOOD BANKS
Every year, 187 thousand people from several foundations,
community dining-halls, and children’s homes are benefited
through the support granted to 14 food banks. Coca-Cola
FEMSA Colombia provides transportation services, product
donation, and assistance in legal formalities; besides it invites
other companies, suppliers, and customers to take part on this
program. (GC I, II and V)
MILLION BANQUET
In 2006, this effort was supported through the donation of
products to more than 1,200 people and a cash contribution.
The funds collected are destined to provide housing to the
poorest population sectors. We have supported this event
organized by “Minute of God Corporation” for several years.
(GC I and II)
QUENCH YOUR THIRST OF READING
16,400 students and more than 200 teachers from 21 educational institutions have been benefited through this program that fosters the reading habit at public institutions. It
has endowed schools with mobile libraries, and qualifies and
stimulates the teachers so that they promote reading in their
classes. (GC I, II, V and VI)
»59
LA TORA PLAYROOM
Through recreational activities in new areas for relation and
communication spaces, the learning processes of more than
1,600 children disturbed by violence have been encouraged.
Collaborators of Coca-Cola FEMSA Colombia patronize this
project jointly with the Children’s Day Corporation and The
Coca-Cola Company. (GC I, II, IV, V and IV)
COMPUTERS FOR EDUCATION
During 2006 and 2007, more than 9,500 students from public
schools were benefited with the donation of computing equipments, which allow them to support their learning process. This
donation is performed in partnership with other companies and
the Ministry of Education of Colombia. (GC I, II, IV, V and IV)
ENVIRONMENTAL CARE
Colombia
Employment
7,961
Investment* in millions of Mexican pesos
$
434
Investment* in US$ millions
$
154
Social Programs*
85
Educational Programs
22
Family Development Programs
8
Health and Sport Programs
5
Wastewater treatment plants
6
Investment in the main social programs*
Millions of Mexican pesos
US$ millions
$
$
People benefited
3,523,142
37.2
3.4
XI COASTS CLEANING JOURNEY
In 2007, in Bahia de Santa Marta and Riohacha, more than six tons
of garbage was collected with the support of 1,300 people. CocaCola FEMSA Colombia performed this activity jointly with The
Coca-Cola Company and other companies. (GC VII and VIII)
WATER CONSUMPTION SAVING
Due to the installation of new equipments in the returnable bottle washing machines at the facilities, it was
possible to recover 152,640 cubic meters (m3) of water, in
2006 alone. (GC VII, VIII and IX)
HUMEDAL CAPELLANIA
In 2007, more than $3 million Mexican pesos (US$ 298 thousand) were invested in this program that aims at updating the
hydraulic network plans of Humedal Capellanía. The actions
aim at protecting, sanitizing, and recovering this ground-water,
the country’s heritage and an importance wellhead that has
suffered damages in the last years. (GC VII and VIII)
Coca-Cola FEMSA Colombia
supports 14 food banks
benefiting 187,000 people
* Corresponds to the period of 2005, 2006, and 2007
60«
Mexico
QUALITY OF LIFE IN THE COMPANY
FOOTBALL CHAMPIONSHIP
In 2006 and 2007, Coca-Cola FEMSA invested more than $1
million 700 thousand Mexican pesos (US$ 155,000) in sport
events in which 27 thousand athletes from all the operating
units attended. (GC I, IV and VI)
HEALTH CAMPAIGNS
FEMSA Cerveza performs on a yearly basis both permanent
and periodic Health Campaigns. Through such campaigns,
more than 9,800 people have been benefited, receiving information to prevent diseases and improve their quality of life.
(GC I and IV)
Mexico
Employment
70,603
Investment* in millions of Mexican pesos
$
22,878
Investment* in US$ millions
$
2,118.2
Social Programs*
1,183
Educational Programs
243
Family Development Programs
220
Health and Sport Programs
372
Wastewater treatment plants
20
Investment in the main social programs*
Millions of Mexican pesos
US$ millions
People benefited
$
$
1,846.8
169.1
7,719,515
KAIZEN WORK SYSTEM
Through this program, self-managed work teams are established at FEMSA Cerveza, which meet to find ways of continuous improvement and innovation. In 2005, 322 events were
held, achieving a saving of $99.5 million Mexican pesos
(US$ 9.1 million). Now that the system has become more
solid, 480 events have been held only at the Monterrey plant,
where records state that each meeting reaches savings of up
to $4 million Mexican pesos (US$ 366,400). (GC I, IV and VI)
FEMSA UNIVERSITY AND KOF VIRTUAL UNIVERSITY
The FEMSA University started its activities in September 2007
and aims at facilitating the collaborators’ individual development within a global context through online courses. Since
2004, the KOF Virtual University has allowed the online and
on-site qualification of more than 12 thousand people of
Coca-Cola FEMSA, in subjects like management, finances,
manufacture, logistics, managerial skills, FEMSA policies and
procedures, among others. (GC I, IV and VI)


* Corresponds to the period of 2005, 2006, and 2007
million Mexican pesos
invested in the ITESM
Biotechnology Center
»61
RETIREMENT GUIDANCE PROGRAM
FEMSA, through Sociedad Cuauhtémoc y Famosa (SCyF), offers
support and guidance to the collaborators who are about
to retire, jointly with their spouses, so that they live this new
phase with quality. Approximately 1,100 people participate in
this program every year. (GC I and II)
COMMUNITY DEVELOPMENT
21K OXXO
A race organized by FEMSA Comercio starting 17 years ago
in Chihuahua, Mexico. In 2007, more than 4,500 national and
international-level racers participated in this event, such as
participants from Kenya, members of the Tarahumara people,
wheelchair racers, visual disabled people, FEMSA’s collaborators, and employees from the local and state governments of
Chihuahua, among others. (GC I and VI)
OXXO ROUNDING-OFF PROGRAM (PRO)
PRO consists in inviting the OXXO customers to round up
their bills. Since its implementation in 2002, it has already
benefited more than 533 social assistance, health, and education institutions, collecting over $205 million Mexican pesos
(US$ 18.8 million). In 2007, it collected $64.5 million Mexican
pesos (US$ 5.9 million), which supported the labor of more
than 160 charities. (GC III, IV, V and VI)
RESPONSIBLE WAITER WORKSHOP
This workshop aims at raising the awareness among
waiters and employees of bars and restaurants about the
importance of promoting a responsible consumption of
alcoholic beverages. In 2006, FEMSA Cerveza involved the
participation of eight institutions, including chambers
of commerce and restaurants in different Mexican cities.
In 2007, 822 waiters participating in this program were
granted diplomas. (GC I and II)
BASEBALL HALL OF FAME
FEMSA was the founder and the main sponsor of this place.
It narrates the history of baseball in Mexico and preserves the
memories of its great representatives. In 2007, it was visited by
145,718 visitors. (GC I)
DESIGNATED DRIVER
The purpose of this program is to contribute in reducing the
number of automobile accidents related to alcohol abuse. In
2006, approximately $6 million Mexican pesos (US$ 549 thousand) were invested, and in 2007, there were 29,465 drivers
enrolled and 92,662 people benefited. (GC I and II)
FEMSA MONTERREY BIENNIAL
Since 1992, this contest promotes and diffuses the artistic creation
in Mexico. Until this moment, more than 6 thousand artists have
participated with more than 13,400 works of art. In 2005 and
2006, 80 thousand people visited this art exhibition. (GC I)
TOUR WITH RESPONSIBILITY FOR SUCCESS
In 2006, events were held in six cities of Mexico with almost 6
thousand people attending; in 2007, it recorded the participation
of almost 13,000 thousand people. This program invites successful
people to transmit motivational messages at schools, universities,
and open debates, among other events, through the promotion of
values such as talent, effort, character, and discipline. (GC I and II)
FEMSA BIOTECHNOLOGY CENTER
OF MONTERREY TECH
It is a place for scientific and technological innovation focused
primarily to the biotherapeutics, bioengineering and bioprocesses,
agro-biotechnology, genomic nutrition, bioenergy development, and
sustainable use of water. It is the only center in Mexico with facilities
for the development of new drug substances under the guidelines
of GMP (Good Manufacturing Practices) and the FDA (Food and
Drug Administration). FEMSA invested $470 million Mexican
pesos (US$ 43 million) in its infrastructure and equipments. (GC I)
ENVIRONMENTAL CARE
4,500 athletes participated
in the 21K OXXO race that
has taken place in Chihuahua
for 17 years
62«
OXXO ENVIRONMENTAL AWARD
In 2006, $1 million and 500 thousand Mexican pesos
(US$ 137,400) were invested in this program that promotes
and reinforces environmental values and social awareness
among students, teachers, and family men of more than 100
schools. OXXO recognizes and awards the effort of students
that promote the seeding of trees, cleaning of parks, recycling,
and garden maintenance. (GC VII and VIII)
THE WATER FACTORY NEVADO DE TOLUCA
Coca-Cola FEMSA, jointly with authorities, a group of business people, and the Probosque organization started this
project in August 2006, which consists in the reforestation of
500 hectares with more than 600 thousand pine trees, and
the support to maintaining the area. On the first day of activity, 380 collaborators and their families participated in the
seeding of 5 thousand pine trees. (GC VII and VIII)
REFORESTATION OF CUMBRES NATIONAL PARK
In 2007, FEMSA supported the Pronatura Noreste association with $315 thousand Mexican pesos (US$ 28,800) to
reforest 100 hectares in the public lands of San Antonio de la
Osamenta, inside the Cumbres National Park in Monterrey,
Mexico. The program also offers the benefit to provide work
for the communities that participate in the collection, sowing
of seeds, planting of trees, and the construction of fences in
the reforested areas. (GC VII and VIII)
Our retired employees participate in family, sports, cultural, and
leisure activities organized by Sociedad Cuauhtémoc y Famosa (SCyF)
IMER, THE PET BOTTLER RECYCLING PLANT
IMER, The Mexican Recycling Industry, built by Coca-Cola
FEMSA in partnership with Coca-Cola of Mexico and ALPLA,
a plastic packaging producing company, recycled in 2005 and
2006 over 4,900 tons of PET packages. In 2007, it was possible
to recycle 7,200 tons. (GC VII, VIII and IX)
Actions With Value
Acknowledgments
4In 2006
Inclusive Company and Family Responsible Company
Environmental Excellence Award
Ibero-American Quality Award
National Safety Award
Socially Responsible Company
Ethics and Values in Industry
4In 2007
Socially Responsible Company
Ethics and Values in Industry
ISO 9001:2000 Certification
Our social responsibility
commitment starts with
our collaborators and
their families
»63
Venezuela
QUALITY OF LIFE IN THE COMPANY
A REFRESHING COMMITMENT
The voluntary labor program composed of more than 100
collaborators and their families provides happy moments to
needed children on commemorative dates, such as Christmas
and Children’s Day. (GC I, II, IV and V)
COMMUNITY DEVELOPMENT
SOUTH-AMERICAN FOOTBALL CHAMPIONSHIP
IN THE SPECIAL OLYMPIC GAMES
From June 2nd to the 10th in Valencia, Carabobo, we supported
the accomplishment of this tournament, on the American Cup’s
mark of Venezuela in 2007. 325 athletes with different qualifications from 12 Latin American countries participated and approximately 10,000 spectators attended the event. (GC I, II and VI)
Venezuela
Employment
7,989
Investment* in millions of Mexican pesos
$
729
Investment* in US$ millions
$
68.3
Social Programs*
31
Educational Programs
10
Family Development Programs
8
Health and Sport Programs
5
Wastewater treatment plants
2
Investment in the main social programs*
Millions of Mexican pesos
US$ millions
People benefited
$
$
34.9
3.2
149,402
REFRESH YOURSELF READING
It benefited more than 478 thousand people in 15 states of
Venezuela. It fosters reading through the organization of
libraries, training workshops for librarians and teachers, and
the Library Bus, a mobile library that goes around the country.
It is performed jointly with The Coca-Cola Company and The
Book Bank. (GC I, II, V and VI)
ENVIRONMENTAL CARE
WORLD BEACH DAY
In 2006, about 180 people among collaborators and their families
collected garbage through an extension of 800 meters of the coast
in Camurí Chico and Marina Grande, in Vargas; Puerto Francés, in
Miranda; and Playa La Rosa, in Carabobo. (GC VII and VIII )
Actions With Value
Acknowledgments
* Corresponds to the period of 2005, 2006, and 2007
64«
4Success Business Award 2007
For its corporate management, leadership, social and
labor support, and innovation, Coca-Cola FEMSA Venezuela was awarded with this distinction granted by the
Latin Business Organization institution. (GC I to X)
FEMSA supports the United Nations Global Compact
10 principles of the Global Compact:
Human Rights
Principle I: Support and respect the human rights protection.
Principle II: Do not be an accomplice of the rights’ abuse.
Work Conditions
Principle III: Support the principles of freedom of association and the right
to collective negotiation.
Principle IV: Suppress forced and compulsory labor.
Principle V: Suppress any kind of child labor.
Principle VI: Suppress discrimination in terms of employment and occupation.
Environment
Principle VII: Support the preventive focus before the environmental challenges.
Principle VIII: Promote a bigger responsibility with the environment.
Principle IX: Promote the development and diffusion of environment-friendly
technologies.
Fight against Corruption
Principle X: Act against all forms of corruption, including extortion and bribery.
design www.signi.com.mx
contacts and information
Corporate Communications FEMSA
Carolina Alvear Sevilla
Ericka De la Peña Ibarra
Phone: (52) 81-8328-6046
Fax: (52) 81-8328-6117
e-mail: comunicacion@femsa.com
Community Affairs
Jaime Toussaint Elosúa
Anik Varés Leal
Phone: (52) 81-8328-6148
Fax: (52) 81-8328-6117
Actions with Value
2nd
Social
Responsibility
Report
General Anaya No. 601 Pte.
Col. Bella Vista
Monterrey, Nuevo León,
Mexico, C.P. 64410
Phone: (52) 81 8328-6000