The Jagran Story

The Jagran Story
INMA/OPA
Europe Conference 2010
Sep 29-Oct1, Krakow, Poland
1942…..
the year in which Jagran
was born as part of India’s
freedom movement
What started off with
1 edition in 1942…..
…. is now one of India’s largest
Media conglomerates with interests
spanning across Newspapers,
Magazines, Internet, Activations,
OOH, Mobile VAS & Radio
Dainik Jagran – The Group’s Flagship Brand
37 Editions with
200+ Sub Editions,
spanning 250+
Districts, it is
circulated across11
States
54 million
The Readership of Dainik Jagran.
The only title in India that has breached the 50 mn mark
15
No.1 for 15 successive rounds of the
Indian Readership Survey
2.9 million
Copies of Dainik Jagran printed daily
20 million
The readership gap between Dainik Jagran and the
nearest No.2 newspaper
$ 200 bn
Size of Consumer market for FMCG, Food,
Durables, Clothing, Footwear &
Misc Goods & Services in the Jagran Markets
Source : Indicus
Credibility
Dainik Jagran is the most trusted Source of news in
Press Media in India as per
BBC—Reuters poll conducted by Globe Scan
Superbrand
Given the honour of being both the Consumer
Superbrand and the Business Superbrand status
Guiding principles of growth
The Vision
Build a relationship with readers
Content Customization
In India, the dialect changes every 25 km. Dainik Jagran’s content has
been adapted to reflect the colloquial tastes of every distinct market
Listening to Readers
Reader panels have been set up across centres. Discussions on current
content, expectations and aspirations.
Speed
Printing centers are established strategically to exploit potential markets.
It also ensures prompt delivery of the product by day break.
Responsibility
Our Editorial philosophy has what it calls “Saat Sarokaar” or 7
Commandments which work towards driving societal change. They are in
areas such as Water &, Environment Conservation, Women
Empowerment, Health, Education, Poverty and Population
Lead by example
Jagran Pehel is our social arm which does on ground
projects on the 7 commandments
The goal is to improve quality of human life through
community education.
While the group began with Dainik
Jagran, given the fast changing
media scenario, it was critical to be
present across the entire
communications chain and address
different types of audiences
The next
phase of expansion
Addressing the younger generation : I next
• The exit of the younger generation as
readers is a problem being faced
worldwide by newspapers
• Jagran’s response has been the launch of
a path breaking, 1st of its kind “Bilingual
Compact Daily”
• I next launched in December 2006 is
already 12 editions strong and has a
reader base in excess of 2.1 mn
Entering Newer Markets: Mid Day
• MiD DAY has enjoyed a special place in
the hearts of Mumbai residents, since its
inception 28 years ago, and is available in
Mumbai, Pune , Delhi & Bangalore .
• This light-hearted, easy-read, entertaining
and mischievous paper now has a new
objective - to make work fun
• The focus is on the Young Urban Mobile
Professionals across India
Newer Languages: Gujarati Mid Day
• Targeted at the most affluent Gujarati
Community in India.
• Currently, available in Mumbai – India’s
financial capital
• The newspaper also has a dedicated
business segment focusing on share
market as majority of the community trade
in these markets
• GMD is positioned as a complete family
newspaper with content for everyone
Newer Languages: Inquilab
• India’s oldest Urdu newspaper
• Currently, available in Mumbai
• Current readership of almost 8,00,000
Addressing the younger generation :Jagran Josh
• A first of its kind, a separately priced
monthly newsmagazine circulated with the
Newspaper targeted at Youth and Students
• A circulation of 3,50,000 copies across UP,
Uttarakhand, Bihar, Jharkhand & Delhi
• Contents cover Current Affairs, General
Knowledge, Career and Education guides,
perspectives on various issues of
economy, foreign policy, sports, science
and technology and other major issues
amongst things.
Addressing the women audience: Jagran Sakhi
• Targeted at elite and upwardly mobile
audience in the age group of 22-35 years in
SEC A.
• The only Hindi magazine having unique
editorial on careers, personality
development, international tourism to name a
few
• Most renowned editorial panel in the country
in the Hindi magazine segment.
Addressing communities :City Plus
• A wkly English Community paper to address
the increasing degree of sub local demands
of the elite upmarket audiences across
various key metros
• Launched in Sep 2006 is already 24 editions
strong at a circulation of 8,00,000 copies
across Delhi NCR, Bangalore, Pune ,
Hyderabad and Mumbai.
• Poised for expansion in key metros across
the country and will fulfil the demands of the
new age community living.
Jagran’s presence on the Internet : Jagran.com
• A strategic alliance with Yahoo to launch a
cobranded site jagran.yahoo.com
• This is the largest language site in India
with 69 mn page views/month with 41
pages per visitor and a unique user base of
1.7 mn per month
Jagran in the Mobile space : J9
• With the huge telecom revolution in India, it
opened up a completely new media
platform
• J9 is in the business of Web, WAP & Text
based Value Added Services, Products,
Platforms & Solutions for consumers and
corporate customers.
Interactive Digital Solutions
• Dainik Jagran is now also available on WAP
Jagran in the “OOH” Arena : Jagran Engage
• Jagran’s foray in the OOH media through
Jagran Engage was done to provide
integrated brand solutions to advertisers
• Launched in 2006, Jagran Engage is
already amongst the Top 10 OOH
players in India with presence across 900
towns across India
• It offers comprehensive OOH solutions
through Hoardings &Billboards, Unique
Street Furniture, Transit & Mobile Media
besides innovative & ambient media
Out of Home Media
Jagran in the Activation Area : Jagran Solutions
• Jagran Solutions is an agency that
provides solutions for Brand Activation
• Jagran Solutions is arguably placed
amongst the Top BTL agencies in the
country.
• Jagran Solutions was awarded the
Gold Dragon at the Promotional
Marketing Awards of Asia 2008 and is
the winner of 17 National and
International awards
Consumer Activation
Jagran in the Research Area : Jagran Research
• The inhouse Research cell of JPL JRC is engaged into publishing
– - Yearbooks
– - At a Glance Series
– - Developing CDs
– Other books
Research & Insight
Jagran in International Markets: Jagran International
• Amongst other things, develops
country reports for India, and works
with our international associates to
develop India Reports in markets like
Ireland, UK, South Africa, Australia
and New Zealand
International Marketing
• Has published over 20 Country
Reports in the last 3 years
Jagran’s presence in FM Radio : Radio Mantra
• A Contemporary Hit Radio Station
• Target Audience – Young at heart
aspirants
• Competitive differentiation - Local flavour
added to a Metro dish
• Promises to deliver competitive content,
style & production quality
• A leading stations across each of the 8
station it operates
And Today, Jagran media has presence across
Newspapers
Magazines
Internet
Out of Home
Digital
Solutions
Activations
Radio
Research
International