urban ready living

URL
™
™
urban ready living
“The way we work and
live in the modern urban
setting has changed
Dramatically. It’s time for
a meaningful rethink in
our approach to housing.”
David Barry - founder / president URL™
™
Three major trends are driving the need for new thinking in housing and urban living:
#01
Population shift from suburbs to urban centers.
For the first time in nine decades, major cities are growing faster than their combined suburbs.
source: William H. Frey Census Bureau estimate, Brookings, http://www.brookings.edu/research/opinions/2012/06/29-cities-suburbs-frey
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the
trends
Uma Lee Single
The city is my playground
Richard Kennedy
In a relationship
The city is my business.
Luke Wittenberg
Married with 1 child
The city is my life.
“I dream of an affordable first apartment
that is convenient to the heart of the
city.”
“I have an active life and move fast
between work and play. I want a great,
move-in ready apartment that makes it
easy to enjoy the city.”
“My family needs an apartment that
feels like home and offers not only
a dynamic space, but an interesting
community.”
#02
Rise in smaller
households and single households.
48% of households in NYC are single people or couples without children
source: Citizens Planning Housing Council, http://www.chpcny.org/2011/02/making-room-why-should-we-care/
URBAN
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the
trends
#03
Rising demand for convenience, sustainability, and a
deeper sense of community and social connection.
“Developing housing that matches how New Yorkers live today is critical to the city’s continued growth, future
competitiveness and long-term economic success.”
source: Mayor Bloomberg
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the
trends
progress is
impossible
without change
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THE
OPPoRTUNITY
URL is a radical rethink to the way we approach housing
TM
what is url ?
™
URL
URL
TM
is a radical rethink to the way we approach housing.
TM
integrates every facet of the living experience into the architecture, public areas, amenities, interior spaces and furnishings.
URL
is designed to create a sense of harmony, connectedness, and community that has never existed in urban residences.
URL
creates an integrated living experience that is more communal, sustainable and convenient than anything that has come before.
TM
TM
01
02
03
04
Interior
PUBLIC Spaces
TECHNOLOGY
CULTURE
05
06
07
08
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Sustainability
ACCESS
LIFESTYLE
architecture
THE BRAND
PILLARS
THE interior
URLTM interior layouts are built for
optimal flow and balance. Large
windows invite natural light, offer
panoramic views, and enhance
connection to the outdoors.
Built-in furnishings, appliances,
lighting and other elements are
carefully designed into each unit,
not added on as an afterthought.
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01
INTERIOR
THE PUBLIC SPACES
Public spaces are built to instill a
sense of community and create
natural gathering places where
residents can relax and connect,
from beautifully designed cafés to
pool and outdoor recreation areas.
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02
PUBLIC SPACES
the TECHNOLOGY
Cutting-edge technology is
integrated at every level, from
keyless entry systems and
paperless leases to free wi-fi,
and vending machines that go
beyond food.
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03
TECHNOLOGY
THE CULTURE
Curated artwork, partnerships
that connect residents to the
local cultural scene, as well as
innovative performance, lecture
and culinary
spaces are built into
the URLTM living experience.
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04
CULTURE
THE SUSTAINABILITY
Rooftop gardens, eco-friendly
materials, efficient use of
living and public spaces, and
integration of alternative energy
sources result in cleaner living
and a smaller carbon footprint.
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05
Sustainability
THE ACCESS
With a commitment to fully
integrating alternative
transit
options, all URLTM locations are
conveniently situated steps from
mass transit, support car-sharing
programs, and provide storage for
personal bikes.
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06
ACCESS
THE LIFESTYLE
Wellness isTMan effortless extension
of the URL living experience with
urban gardens, cafés featuring
rooftop produce, outdoor and
courtyard spaces, gym facilities,
pools, cooking classes, water
filtration systems and more.
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07
LIFESTYLE
THE ARCHITECTURE
The architectural design is a
direct expression of the brand,
with a focus on space, ease,
innovation and connection. The
large windows and use of glass
let daylight stream into the units
– offering stunning, open views.
With an emphasis on social and
communal spaces, and a keen
attention to detail, indoor and
outdoor areas are seamlessly
connected.
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08
Architecture
URBAN
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Jersey city
NJ
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staten island
ny
URL™ Harrison NJ
URL Stamford CT
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URL™ Hoboken NJ
URL™ Miami FL
studies future
locations
Ironstate Development is dedicated
to transformation. To seeing the
unseen and understanding what is
possible.
We build a shared vision and then
execute with imagination, precision
and experience.
We take barren parcels of land,
abandoned warehouses, longneglected neighborhoods, and
even dormant industrial sites
- transforming them into vibrant
communities where people can play,
live, work and shop.
Without exception, we think big and
go big to create complex, dynamic
and long-lasting developments.
concrete develops concepts.
we develop them in architecture,
interior design, urban development
and brand development.
concrete unites people.
we work with a team of 40
multidisciplinary creatives as
architects, interior designers and
visual marketeers to help businesses
and institutions.
concrete loves provoking,
confusing, philosophizing, scale
models, haute cuisine, burgers, and
(most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas.
just things that work.
concrete likes
to let the work do the talking.
www.concreteamsterdam.nl
Copyrights
© ™ ®
Every effort was made to
trace copyright holders
for the images used in this
publication.
It has not been possible to
trace them all. In case you
believe to be the rightful
owner of one of the used
images contact:
info@ironstate.net
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DEVELOPMENT
TEAM