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URL
URL began with, SMACK DVD, a
monthly Hip-Hop DVD series in the
early 2000's documenting Hip-Hop
lifestyle and beef. After a while, rap
battles began to be featured at the end
of every DVD, sparking the interest of
many fans. It soon became the
mainstay of the series and bought
acapella battle rap to the masses. After
some years the popular DVD met it's
demise and acapella battle rap was
removed
from
mainstream
entertainment and returned to the
streets of the USA.
In 2010, the former staff of SMACK
DVD saw the success of the more
nerdbird-esque Grind Time battle
league and decided that it was the
perfect time to bring street acapella
battle rap back to the masses and
create the Ultimate Rap League (URL).
Since the URL has been the number 1
battle league in the world and has gone
leaps and bounds beyond all of it's
competition.
URL BATTLE
EVENTS
URL TV
URL hosts 20+ ticketed event battles
throughout the year.
URL TV is the battle’s undeniable
online presence, streamed mainly
on YouTube.
Three (3) battle rounds at 2 to 3
minutes each is the most common URL
format. The battles are unjudged and
are left to the fans to debate, thus
adding to the replayability.
Battle events are held in various
venues and have been hosted in New
York, Los Angeles Chicago, Detroit,
Pittsburgh, and more.
N.O.M.E.
Night of Main Events
URL TV is the home of the brand’s
filmed battles. Prior to each battle’s
video release, URL builds up to the
online anticipation by releasing
trailers and social media highlights
teasing the main event’s online
premiere.
In 2013, URL TV has partnered
with BET’s 106 & Park for the
broadcasted Ultimate Freestyle
Friday segment.
Summertime Main Event from
SUMMER MADNESS
Annual Summer Event
URL 1 OFF
15+ Events Held Throughout the
country each month
To date, URL TV has amassed...
●
2B+ Minutes of Watchtime
●
28M Youtube Video Views
●
537K Youtube Subscribers
CHECK OUR STATS
228M+
537K+
91K
81K+
38K+
10K+
100+
20+
6+
3+
#1
Total video views
YouTube subscribers
Twitter followers
Facebook fans
Instagram followers
Event attendees
Rappers battled
Celebrity attendees
U.S. Cities represented
Countries represented
Rap Battle Stage
WATCH US WORK
Tap videos to play
INDUSTRY RESPECT
DRAKE + KEVIN DURANT
DEBATE URL BATTLE
DRAKE ATTENDS BATTLE
EVENT, NYC 2015
SMACK/URL CYPHER @ 2014
BET HIP HOP AWARDS
SMACK PARTNERSHIP
WITH BET’s 106&PARK
INSIDE THE RING
MURDA MOOK
SMACK WHITE
123K
81K
Host
154K
70K
Internationally recognized as the battle rap proprietor,
Troy ‘SMACK WHITE’ Mitchell, is a true innovator
within the Hip Hop culture. In the mid-1990’s, the
Queens native birthed SMACK DVD, a first-of-its-kind
hip hop series showcasing some of the world’s
leading powerhouses and trendsetters within the
industry. SMACK DVD alum include 50 Cent, Kanye
West, Lil Wayne, and many more.
In 2009, SMACK and his crew launched the URL and
took battle rapping from the streets to the web.
SMACK hosts all URL Battles and has appeared as a
cohost on BET 106&Park, presenter at BET Hip Hop
Awards, and a guest appearance on Nick Cannon’s
Wild’n Out.
Respected as the Battle Rap Godfather, SMACK has
single-handedly revived a culture.
CONCEITED
City: Harlem
1st URL Battle: 2010
Post Success: Engaged
Drake in Battle
conversation
455K
24K
City: Maryland
1st URL Battle: 2011
Post Success: Regular
Feature on Nick Cannon’s
Wild’n Out.
HITMAN HOLLA
81K
65K
City: Newark
1st URL Battle: 2010
Post Success: Featured on
Nick Cannon’s Wild’n Out.
PRESS CLIPS
SPONSORSHIP + PARTNERSHIP
OPPORTUNITIES
Event Title Sponsorship
Event Segment Sponsorship
Content Sponsorship
Co-branded Activations
+more
To discuss sponsorship or partnership opportunities, please contact: Eric Beasley, beasleynyc@gmail.com
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