media kit - Eastern Surf Magazine

ADAMS
MEDIA KIT
AB O UT
D AT E S
For 23 years since 1991, and over the span of 174 editions, Eastern Surf Magazine has proven time and again to our
readership — and you the advertiser — that the ESM brand stands for the highest quality, in-depth journalism, both in
the written and photographic realms. From the time Volume #1, Issue #1 hit surf shops, ESM has been THE most trusted
and widely read publication for East Coast coverage over any other tabloid or four-color glossy on the market. And it is
that absolute trust placed in us by our fiercely loyal readership that will help, above all, to sell your product to new levels
of success in the world’s largest discretionary income spending demographic for surfing-related products — period. We
represent the entire East Coast with the most accurate and thorough coverage, making our two grassroots media outlets
totally unique in the extremely crowded field of surf publications and websites, and the best choice for your advertising
campaign. Eastern Surf Magazine empowers you, the advertiser, with a proven, cost-effective method for marketing your
product to both consumers and retailers on the East Coast, providing the inside track to one of the largest buying markets
in the U.S. surf industry. Our specialized distribution strategy combined with large page format and unparalleled reader
allegiance assures that when you advertise in ESM or on www.EasternSurf.com, you will achieve credibility and visibility
in this important market, whether you are a large, internationally established corporation or a small, grassroots start-up.
• 25,000 copies distributed from Miami to Maine,
Puerto Rico, Texas, Nova Scotia and the Great Lakes
• Distributed through over 1200 surf shops, colleges,
businesses and subscribers
• Each dealer recieves up to 200 magazines per issue
R ATES
AD SIZE 1 TIME 4 TIMES 6 TIMES 8 TIMES
Centerfold Back Cover Double Page Full Page 1/2 Page 1/4 Page 1/8 Page $3,426 $2,258 $3,100 $1,752 $947 $551 $280
$3,134 $2,100 $2,844 $1,602 $871 $507 $262
$3,046 $2,039 $2,757
$1,557 $848 $495 $254
$2,960
$1,998
$2,707
$1,527
$831
$485
$249
ESM photos available for ads (rates available upon request).
TIMELY PAY
Earn a 5% discount off of each ad by sending in your payment
by each due date. All major credit cards are accepted.
SUBM I S S I ON
All ads must be submitted as a flattened PDF, Tiff, or PSD at
200 DPI in CMYK color mode. Ads can be emailed to laurin@
easternsurf.com. If the ad is too big to email you can try via
WeTransfer or Hightail or by using our FTP site.
SPECS
AD SIZE
WIDTH HEIGHT
DOUBLE PAGE
Full with Bleed Live Area Trim Area
21.625” 20.5” 21” 12.25”
11.125”
11.625”
FULL PAGE
Full with Bleed Live Area Trim Area 10.815” 10” 10.5” 12.25”
11.125”
11.625”
1/2 PAGE VERTICAL
Document Size 4.75” 11.25”
1/2 PAGE HORIZONTAL
Document Size 9.75” 5.5”
1/4 PAGE SQUARE
Document Size 4.75” 5.5”
1/8 PAGE SQUARE
Document Size
4.75”
2.625”
TEMPLATES:
Visit our advertising section at EasternSurf.com
for access to templates that have been created for
every ad size. Templates are available for Adobe
Photoshop and Adobe InDesign.
Issue #175 (March 2014)
Spring Board Forum/
Surfboard Technology Issue
Art and $ Due - February 5
Street Date (date in shops) - March 12
Issue #176 (May 2014)
Summer Buyer’s Guide/
Spring Break Issue
Art and $ Due - March 19
Street Date - April 23
Issue #177 (June 2014)
Summer Issue #1/
Photo Extravaganza
Art and $ Due - April 30
Street Date - June 4
Issue #178 (August 2014)
Summer Issue #2 (Back To
School)/Who Da Guy Issue
Art and $ Due - June 11
Street Date - July 16
Issue #179 (September 2014)
World Travel Issue/
Fall Board Forum
Extra distribution to Surf Expo
Art and $ Due - July 23
Street Date - August 27
Issue #180 (October 2014)
Annual Wetsuit Guide/
In Deep Issue
Art and $ Due - September 3
Street Date - October 8
Issue #181 (November 2014)
Holiday Buyer’s Guide/
Hurricane Season Wrap-Up
Art and $ Due - October 15
Street Date - November 19
Issue #182 (January 2015)
Annual ESeMMY Awards/
Extra distribution to Surf Expo
Art and $ Due - November 26, 2014
Street Date - January 7, 2015
FTP INFO: easternsurf.com USER: esmads PW: AlwaysRight91
ADVERTISING: Laurin Walker • (949) 275-5115 • laurin@easternsurf.com
Phil Lutz • (321) 345-4459 • phil@easternsurf.com
MAIL AD MATERIALS AND OVERNIGHT DELIVERIES TO:
BUSINESS: Trish Dugan • (321) 729-6121 • trish@easternsurf.com
Eastern Surf Magazine, 321 Ocean Avenue, Suite 7
Melbourne Beach, FL 32951
EDITORIAL: Allison Arteaga • (321) 676-3687 Ext. 1 • allison@easternsurf.com
ADAMS
MEDIA KIT
E AS TERNS UR F.C O M :
The only online source for daily East Coast surf content, where
users can get the most updated breaking Rightside news, videos,
swell galleries, ESM Girls, exclusive features, and much more.
EasternSurf.com is an extension of our Eastern Surf Magazine
print publication that also provides fresh, unique, web-only
content rivalling the biggest surf websites in the digital world.
EasternSurf.com is available across all platforms, including
mobile devices, PCs, and Macs, with a user-friendly format that
encourages repeat visits to keep up with daily posts.
H IG H LIGHTS
Exclusives: Exclusive features, breaking East Coast-related surf
news, always-popular swell galleries, surfer profiles, and travel stories
Photos: Behind The Glass and ESM Senior Photographer
portfolios, Snap Back photos from East Coast surfing’s past, and
Weekly Sick-Quence Caption Contest
A P P R O X . S I T E T R A F F I C F O R 2 013
Annual Unique Users: 190,170 | Monthly Average Unique Users: 15,847
Annual Page Views: 1,115,021 | Monthly Average Page Views: 92,457
Average Time Spent on Site: 00:02:24
Source: Google Analytics/Based on stats from August 1, 2012 to July 31, 2013
Based on reaching over 150,000 different computers annually, with close to 15,000
of them being loyal daily readers of EasternSurf.com, our rates are based on a flat
monthly cost. Each month, ads will be displayed over 18,000 times on average, and
seen by any one of those 150,000 different computers.
That averages less than $0.03 for each time your ad is displayed.
AD PLACEMENTS
LEADERBOARD – 728x90
Videos: Videos submitted by choice East Coast editors,
trailers & teasers for upcoming films, exclusive ESM Video
Vault entries, and cinematographer interviews
Monthly Rate - $500
5 advertisers maximum in rotation.
This ad shows on every page on
EasternSurf.com, and exclusively
on our webazine pages.
Competition: Contest coverage of all East Coast events pro and
amateur, ASP World Tour reports, and dispatches from Rightside
WQS competitiors
SQUARE – 300x250
Music: Vital Reverb reviews and On The Record interviews
Exclusive Sponsor Space
ESM Girls: Our world-famous ESM Girls, including extended
photo galleries of every ESM Girl featured in our print publucation.
Online Webazines: Full digital versions of our magazine from
cover to cover in an online reader format, featuring archived
issues of ESM dating back to 1991 along with our current issue.
D E MOGRAPHI C S
TOWER AD – 160x600
Monthly Rate - $400
5 advertisers maximum in rotation.
This ad displays on every page on
EasternSurf.com except for the
webazine pages.
BUTTON – 125x125
Monthly Rate - $200
25 advertisers maximum in
rotation between 5 spots. The
average number of times your
ad will be displayed is the same
as all the other ad spots. These
ads display on every page on
EasternSurf.com except for the
webazine pages.
*
Combined total of all remaining states within the US not included in the top 10.