South Africa`s core surf mag since 1976

South Africa’s core surf mag since 1976
2012 – MEDIA 24 Awards
Zigzag - Winner “Best Digital Innovation” M24 Excellence Awards
2011 – PICA’s
Zigzag - Highly commended “Travel Writer of the Year”
Zigzag - Highly commended “Best non-professional Writer of the Year”
2011 – MEDIA 24 Awards
Zigzag - Highly commended “Best Visuals” M24 Excellence Awards
Zigzag - Highly commended “Best Innovation” M24 Excellence Awards
Zigzag - Runner Up “Best Cover” M24 Excellence Awards
2010 – PICA’s
Zigzag - Winner of Best Cover – Beating over 200 titles
Zigzag - Winner of Best feature writer
Zigzag - Admag Gold Award - Best Sports Title: Male and Female.
2010 – MEDIA 24 Awards
Zigzag - Winner - Excellence award in Best visuals
Zigzag - Winner - Excellence award in Action visuals
2009 – Advantage awards
Zigzag - Winner with Gold Medal – Best National Sports title
2014 rates
PHOTO: ALAN VAN GYSEN
Reach a targeted, affluent and influential audience in our
authentic and positive environment.
Engage with the opinion leaders and trendsetters.
Credibly align your brand with them.
Total Magazine Sales (10112 average)
Western Cape: 43%
KZN: 29%
Eastern Cape: 14%
Gauteng: 10%
Other: 4%
Size - 275mm x 210mm, Cover - 200gm matte varnish, Paper Stock - 90gsm Saddle stitched (Stapled)
profile of zag reader
1) Zag readers are in a highly desirable LSM category:
88% of Zag readers are in LSM 8-10. This is very high – particularly when
you consider that only 22% of the entire population fall into LSM 8-10.
70% of Zag readers are in LSM 9-10 – again high in comparison to the 15%
of the total population in LSM 9-10.
2) Zag readers are affluent:
47% of Zag readers have an average monthly household income of R20
000 or more. Only 6% of the entire population falls into this household
income category.
In fact a higher percent of Zag readers than all LSM 8-10 individuals (24%)
fall into this household income category.
3) Zag readers have a desirable consumer profile:
Zag readers are twice as likely as the average individual to have bought a
watch costing R700 or more in the past 12 months.
They are 2.6 times more likely to have bought aftershave for R300 or more.
By way of comparison; 11.5% of Zag readers bought a watch for R700+
compared to 10.2% of all LSM 8-10’s.
4) Zag readers are financially sophisticated
Zag readers are 8.7 times more likely than the average individual to have a
home loan. Only 1.7% of the entire population has a home loan/mortgage.
14.7% of all Zag readers have a home loan – high even compared to the
6.4% of all LSM’s 8-10
Furthermore, 4.9% of Zag readers have investments/sub/paid up shares
compared to 4.4% of all LSM’s 8-10.
BOOKING
MATERIAL REQUIREMENTS
Process: Heatset Web Offset press.
Material: Material is required in hi-res (300dpi)
digital PDF format on compact disk, DVD, email,
BOOKING:
ex. Agency
incl. Agency
AD SPECS
Backing Board
R47 957
R57 433
320mm x 270mm
includes: Adobe Illustrator, Adobe Indesign,and
Double Page Spread
R27 619
R33 166
275mm x 420mm
Adobe Photoshop.
Full Page
R15 716
R18 836 275mm x 210mm
Inside Front Cover (single)
R21 899
R23 540
275mm x 210mm
Inside Front Cover (DPS)
R34 634
R41 474
275mm x 420mm
Inside Back Cover (single)
R17 334
R20 767
275mm x 210mm
Inside Back Cover (DPS)
R28 141
R36 471
275mm x 420mm
Outside Back Cover
R28 252
R31 837
275mm x 210mm
1/2 Page
R8 667
R10 308
275mm x 105mm (Vertical) 137mm x 105mm (Landscape)
1/3 Page
R5 744
R6 876
275mm x 70mm (Vertical) 92mm x 70mm (Landscape)
Strip
R3 120
R3 732
55mm x 210mm (Landscape)
Tipping per 1000
R888
R1 865
Surfboard Showcase
R936
• RANDOM INSERT RATE: R580 per 1 000 • SPECIFIED INSERT RATE: R640 per 1 000
WeTransfer or . Preferred format for open files
Add 5mm bleed and 3mm in from trim line for type.
Proof: A high resolution colour proof of the
material is required. PDFs must be supplied in CMYK
(use Fogra27 if you understand colour profiles)
No spot or RGB colour.
CONTACT: Ryan Otto
Tel: 031 533 7884
Cell: 072 839 7871
E Mail: ryan@zigzag.co.za
Zigzag publishing schedule
ISSUE:
38.2 MONTH:
Feb/March ‘14
BOOKING:
2014-12-13
MATERIAL:
2014-12-20
ON SALE:
2014-02-03
38.3 April/May ‘14
2014-01-31
2014-02-07
2014-03-10
38.4 June ‘14
2014-03-21
2014-03-28
2014-04-28
38.5
July ‘14
2014-05-02
2014-05-09
2014-06-19
38.6 Aug/Sep ‘14
2014-06-13
2014-06-20
2014-07-21
38.7
Oct ‘14
2014-07-25
2014-08-01
2014-09-01
38.8 Nov/Dec ‘14
2014-09-05
2014-09-12
2014-10-13
39 .1 Jan/Feb ‘15
2014-10-31
2014-11-07
2015-12-08
Brand extention schedule
BRAND EXTENTION:
Wetsuit guide
BOOKING:
24 Jan
MATERIAL:
31 Jan
Bagged with 38.3
Sticker issue
14 March
21 March
Bagged with 38.4
Boardshort Guide
18 July
25 July
Bagged with 38.7
Christmas Gift Guide
29 Aug 5 Sept
Bagged with 38.8
Zigzag brand extensions
wetsuit guide in 38.3
sticker issue in 38.4
Board short guide in 38.7
gift guide in 38.8
Stickers end up on boards,
cars, fridges, windows, sign posts, books - the
sticker is the advertising freebee that always
works, and works long term...
People LOVE stickers.
• Dimensions - 210mm x 275mm
• Issue - 38.3
• DPS R14 908
• Full Page R9 840
S
GUID
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F
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/2
UMM
B
C
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2013
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• Dimensions - No bigger than 210mm by 160mm
• Quantities required:
4500 for surfshops and subscribers
or 15 000 for entire print run)
• Insertion fee: 15 000 for R1 000
3 000 for R500
The Zigzag wetsuit guide is issued in issue
number 38.5. It is a showcase for the top of
the line wetsuits that
BILLABONG
MATT PALLET © AVG
MIKEY VENTER © AVG
GUIDE
2013/2014
A
J
I
A
B
C
D
E
The zigzag board short guide is issued
mid year. It is a showcase for the best
deals and the top
• Dimensions - 210mm x 275mm
• Issue - 38.7
• R14 560 DPS
• R9 244 Full Page
COMPETE SS RASHIE RRP R299.95
Matt lycra- lycra/ ss panel rashvest with team logo print detail
ZENITH CONTRAST SS TEE RRP R299.95
60% cotton 40% poly, 30’s cotton jersey - contrast fabric panels with pocket, chain stitch
detail and woven label
FOUND SS TEE RRP R229.95
100% cotton
CROSSER SS TEE RRP R229.95
100% cotton
RAFAEL ELASTIC WALKSHORT - 18” RRP R599.95
100% cotton- with heavy stone wash and woven labels
F
G
H
I
J
FLIP PCX T/T BOARDSHORT -19” RRP R699.95
Recycler poly cotton stretch - 19inch performance fit with contour inseam, sublimated
PCX with H2 repel, featuring body panel and waistband detail, contrast print pocket
SPINNER T/T BOARDSHORT - 18 “ RRP R599.95
Short leg fit sublimated PCX with vintage wash, features waist lasso tie, welt zip pocket,
side pockets and woven badge labels
NEW ORDER PRINTS WALKSHORT - 19 “ RRP R799.95
Printed poly/cotton stretch 51% cotton 43% polyester 6% span - with mesh lined
pockets, contrast internal detail and woven labels
VENTURE CLIP CAP RRP 249.95
Polyester twill - retro flatpeak shape, sublimation print, woven patch, woven flag label
METHOD VACAY T/T BOARDSHORT - 20” RRP R699.95
PX2 - recycler stretch 87% polyester 13% spandex - performance fit sublimated PX2-R with
H2 repel, featuring spliced waistband, side tape detail, reflective logos, flexi fly, contour seam
The Zigzag Xmas guide is issued along with
issue number 38.8 each year. This guide is
a showcase for any products that are in hot
demand over the christmas season.
• Dimensions - 210mm x 275mm
• Issue - 38.8
• DPS - R14 969
• Full Page - R9 331
• Per Slot - R856
ZIGZAG ONLINE
(Audited by nielsons)
The online capability and audience is becoming more potent by the day.
Recent developments
• We have released our first dedicated iPad app
• We are audited by Neilsons, and we use google analytis - totally transparent
• We have an even greater audience online to the magazine
• We have developed interactive sectors pushing more traffic
• Shotbru.co.za now has over 2000 members and 34 200 photos
• Misszag.co.za has over 150 profiles and 1500 photos
• Wemakeitsic.co.za is an ongoing growing competition site
Recent facts
• 160 000 unique page views per month
• Interactive components that engage the users
• Google analytics consistently records the average length of visit at over 8 minutes
• Over 10 000 Facebook fans
• Over 8 000 Twitter fans
• Breaking news always first
• Exclusive retained photography loyal to the Zigzag brand
Home page
Home page backgrounds - sleeves
(either side or full background duo tone, recessive color, call to action) - R20 758
All banners rotate - max 3 adverts
• Leader Banner - 728px x 90px - R12 455
• Island Banner - 300px x 250px - R7 811
• Skyscraper Banner - 160px x 600px - R6 923
• Footer banner - 468px x 120px - R4 152
• Small Footer banners - 90 x 120px - R535
• Big Strip Banner - 860px x 45 - R4847
N.B. If the banner is the only one loaded with no others rotating in
the same ad space – rates apply to one month. If rotating the cost
can be scaled on a per view basis.
Within the Site - through out
• Leader banner - 728px x 90px - R10 379
• Island Banner - 300px x 250px - R6 848
• Skyscraper Banner - 160px x 600px - R4 847
• Double Skyscraper - 300px x 600 - R6 847
• Footer banner - 468px x 120px - R3 456
• Small Footer banners - 90 x 120px - R535
RATES - ex VAT, including fees per month
Jpeg, Gif or SWF - no larger than 75kb
Sales: Audited Paid circ – 10112
Surf Stores
(about 13% of our sales)
Western Cape: 42.66%
KZN: 29.22%
Eastern Cape: 19.18%
Gauteng: 8.49%
Free State: 0.45%
other provinces: 0%
NND distribution,
Exclusive Books, CNA etc
(about 65% of our sales)
Western Cape: 42.27%
KZN: 28.50%
Eastern Cape: 13.87%
Gauteng: 10.79%
Mpumalanga: 1.88%
Namibia and other African: 1.29%
Free State: 0.79%
Limpopo: 0.60%
Subscriptions
(about 22% of our distribution)
Western Cape: 47,8%
KZN: 29,1%
Eastern Cape: 12,7%
Gauteng: 8,5%
Free State: <1%
Limpopo: <1%
Mpumalanga: <1%
Northern Cape: <1%
Namibia and other African: <1%
Magazine split
Editorial: 60%
Advertising: 40%
PHOTO: LUKE PATTERSON
Source: Amps 2012. Reach 80k
LSM breakdown
79% LSM 8-10 (94,000)
19% LSM 6-7 (23,000)
2% LSM 1-5 (2,000)
Age breakdown
55% 15-24 (65,000)
19% 25-34 (22,000)
17% 35-49 (20,000)
10% 50+ (12,000)
Gender breakdown
Editorial: 60%
Advertising: 40%
Racial breakdown
75% White (89,000)
13% Black (15,000)
12% Coloured (14,000)