South Africa`s core surf mag since 1976

South Africa’s core surf mag since 1976
2012 – PICA’s
Zigzag - Highly commended “Best photo journalism of the year”
Zigzag - Finalist - Best travel writers of the year
Zigzag - Finalist - Special Interest (Male and Female)
Zigzag - Finalist - Special editions and product guides
2012 – MEDIA 24 Awards
Zigzag - Winner “Best Digital Innovation” M24 Excellence Awards
2011 – PICA’s
Zigzag - Highly commended “Travel Writer of the Year”
Zigzag - Highly commended “Best non-professional Writer of the Year”
2011 – MEDIA 24 Awards
Zigzag - Highly commended “Best Visuals” M24 Excellence Awards
Zigzag - Highly commended “Best Innovation” M24 Excellence Awards
Zigzag - Runner Up “Best Cover” M24 Excellence Awards
2010 – PICA’s
Zigzag - Winner of Best Cover - Beating over 200 titles
Zigzag - Winner of Best feature writer
Zigzag - Admag Gold Award - Best Sports Title: Male and Female.
2013 rates
PHOTO: ALAN VAN GYSEN
Reach a targeted, affluent and influential audience in our
authentic and positive environment.
Engage with the opinion leaders and trendsetters.
Credibly align your brand with them.
Total Magazine Sales (9655 average)
Western Cape: 43%
KZN: 29%
Eastern Cape: 14%
Gauteng: 10%
Other: 4%
What’s Wrong With this picture?
kevin olsen, in deep © laurent pujol
Size - 275mm x 210mm, Cover - 200gm matte varnish, Paper Stock - 90gsm Saddle stitched (Stapled)
MATERIAL REQUIREMENTS
profile of zag reader
1) Zag readers are in a highly desirable LSM category:
73% of Zag readers are in LSM 8-10. This is very high – particularly when
you consider that only 22% of the entire population fall into LSM 8-10.
50% of Zag readers are in LSM 9-10 – again high in comparison to the 15%
of the total population in LSM 9-10.
2) Zag readers are affluent:
27% of Zag readers have an average monthly household income of R25
000 or more. Only 6% of the entire population falls into this household
income category.
In fact a higher percent of Zag readers than all LSM 8-10 individuals (24%)
fall into this household income category.
3) Zag readers have a desirable consumer profile:
Zag readers are twice as likely as the average individual to have bought a
watch costing R700 or more in the past 12 months.
They are 2.6 times more likely to have bought aftershave for R300 or more.
By way of comparison; 11.5% of Zag readers bought a watch for R700+
compared to 10.2% of all LSM 8-10’s.
4) Zag readers are financially sophisticated
Zag readers are 8.7 times more likely than the average individual to have a
home loan. Only 1.7% of the entire population has a home loan/mortgage.
14.7% of all Zag readers have a home loan – high even compared to the
6.4% of all LSM’s 8-10
Furthermore, 4.9% of Zag readers have investments/sub/paid up shares
compared to 4.4% of all LSM’s 8-10.
BOOKING
Process: Heatset Web Offset press.
Material: Material is required in hi-res (300dpi)
digital PDF format on compact disk, DVD, email,
BOOKING:
ex. Agency
incl. Agency
AD SPECS
Backing Board
R44 820
R53 676
320mm x 270mm
files includes: Adobe Illustrator, Adobe Indesign,and
Double Page Spread
R25 812
R30 996
275mm x 420mm
Adobe Photoshop.
Full Page
R14 688
R17 604 275mm x 210mm
Inside Front Cover (single)
R20 466
R22 000
275mm x 210mm
Inside Front Cover (DPS)
R32 368
R38 761
275mm x 420mm
Inside Back Cover (single)
R16 200
R19 408
275mm x 210mm
Inside Back Cover (DPS)
R26 300
R34 085
275mm x 420mm
Outside Back Cover
R26 404
R29 754
275mm x 210mm
1/2 Page
R8 100
R9 634
275mm x 105mm (Vertical) 137mm x 105mm (Landscape)
1/3 Page
R5 368
R6 426
275mm x 70mm (Vertical) 92mm x 70mm (Landscape)
Strip
R2 916
R3 488
55mm x 210mm (Landscape)
Tipping per 1000
R830
R995
Surfboard Showcase
R875
• RANDOM INSERT RATE: R540 per 1 000 • SPECIFIED INSERT RATE: R595 per 1 000
WebSend or QuickCut. Preferred format for open
Add 5mm bleed and 3mm in from trim line for type.
Proof: A high resolution colour proof of the
material is required. PDFs must be supplied in CMYK
(use Fogra27 if you understand colour profiles)
No spot or RGB colour.
CONTACT: Doug Browne
Tel: 031 533 7884
Cell: 0795 633 645
E Mail: doug@zigzag.co.za
35 YEARS of PURE SURf / AnnivERSARY iSSUE
ON THE INSIDE
10: eDItoRIAL
12: GoInG PoStAL
16: SPAt out
www.zigzag.co.za
R29.95 INCL. VAT OTHER COUNTRIES R26.27 EX VAT.
JANUARy 2012 VOL 36.1
66: SHoWcASe
70: SHot BRu
03037
73: oFF tHe LeASH
94: FADe out
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98: SPLAB
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ON THE OUTSIDE
28: SHARK encounteRS 101
32: SoMetHInG oLD,
SoMetHInG neW
An incredible discovery near Nias. But is it
the next Teahupoo?
40: tHe HIt LISt
The jury is out as South Africa’s best surfers
peer poll each other.
58: SHAun JouBeRt
MeAnS BuSIneSS
Mossel Bay’s prodigal son has his sights set
on the world stage. And he’s not going to let
anything stop him.
THE YEAR THE
WORLD ENDS
78: BAcK FRoM tHe BRInK
The New Life of Buttons Kaluhiokalani.
84: LenS FLAIR
Cross-country with one of SA’s best
upcoming photographers, Luke Patterson.
What’s Wrong With this picture?
kevin olsen, in deep © laurent pujol
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& other bold predictions for 2012
This is why Indonesia continues to astound us. More
than 35 years after Nias was initially discovered by
Kevin Lovett and John Giesel in 1975, this is the first
time this new mega-tube has properly felt the inside
pages of a magazine – despite it being within two hours
of the famous Lagundri Bay lineup. Giesel lost his life
to the magical wave he co-pioneered when he died of
malaria contracted while staying in the village, but he
paved the way for countless other surfers in search of
the perfect setup. Matt Bromley only lost a bit of skin
while scoping out this new benchmark for perfection,
and lived to tell the tale on page 32.
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Matt BroMley © Brad Masters
Zigzag publishing schedule
ISSUE:
37.2 MONTH:
Feb/March ‘13
BOOKING:
2012-12-22
MATERIAL:
2012-12-29
ON SALE:
2013-02-29
37.3 April/May ‘13
2013-02-01
2013-02-08
2013-03-11
37.4 June ‘13
2013-03-22
2013-03-29
2013-05-29
37.5
July ‘13
2013-05-03
2013-05-10
2013-06-10
37.6 Aug/Sep ‘13
2013-06-14
2013-06-21
2013-07-22
37.7
Oct ‘13
2013-07-26
2013-08-02
2013-09-02
37.8 Nov/Dec ‘13
2013-09-06
2013-09-13
2013-10-14
38 .1 Jan/Feb ‘14
2013-11-01
2013-11-08
2014-12-09
Brand extention schedule
BRAND EXTENTION:
Wetsuit guide + Sticker issue
BOOKING:
25 Jan
MATERIAL:
1 Feb
Bagged with 37.3
Boardshort Guide
19 July
26 July
Bagged with 37.7
Christmas Gift Guide
30 Aug 6 Sept
Bagged with 37.8
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WELCOME TO NIGERIA
AKs and A-frames deep
inside treacherous shores
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NOTHING BUT THE TRUTH
7 Uncensored tales from the
belly of SA surfing
Zigzag brand extensions
wetsuit guide in 36.3
sticker issue in 36.4
Board short guide in 36.7
gift guide in 36.8
JORDY SMITH
© RYAN MILLER
S
QUIKSILVER
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Stickers end up on boards,
cars, fridges, windows, sign posts, books - the
sticker is the advertising freebee that always
works, and works long term...
People LOVE stickers.
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KELLY’S HAND - R199
Kelly Slater Signature Summer Tee with
Front Placement Print
AUDIT - R249
High Twist Snow Melange Summer Tee
with Front Placement Print
SEASONS - R199
Photographic Print Summer Vest
CYPHER 2/2 STEAMER - R2999
2mm Chest Zip Steamer with Glued & Blind
Stitched Seams, Ecto-Flex Knee Pads, Bead
Lock Seals and Bio-Fleece Thermal Neoprene
CYPHER KELLY NOMAD - R699
Cypher Series Kelly Slater Signature Boardshorts
with 4-way Stretch Diamond Dobby. No Rash,
Perfect Stretch, Ultra Lightweight, Quik Dry. Free
Limited Edition Trucker with purchase
A
C
B
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CYPHER ELLIPSIS - R699
Cypher Series Travis Logie Signature Boardshorts
with 4-way Stretch Diamond Dobby. No Rash,
Perfect Stretch, Ultra Lightweight, Quik Dry. Free
Limited Edition Trucker with purchase
BASE PLAYER - R599
Quarter Slant 20” Over Dye Walkshorts with Multiple Storage Pockets
IVER JETTY - R199
Corduroy Trucker Cap with Boardshort Eyelet
E
F
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CARVER - R299
Superior Comfort Slops with Textured Footpad
and Full Leather Upper
KELLY SLATER TRAVEL PACK - R1319
Cabin Sized Wheeled Travel Backpack with
Stowable Shoulder Straps, Padded Laptop Sleeve,
Wheel Covers, Airmesh Back Panel, Adjustable
Straps and more
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The Zigzag Xmas guide is issued along with
issue number 35.8 each year. This guide is
a showcase for any products that are in hot
demand over the christmas season.
• Dimensions - No bigger than 210mm by 160mm
• Quantities required:
4500 for surfshops and subscribers
or 15 000 for entire print run)
• Inserted for free
• Dimensions - 210mm x 105mm
• Issue - 36.8
• DPS - R8640
• Full Page R4644
• Per Slot R800
The Zigzag wetsuit guide is issued in issue
number 35.5. It is a showcase for the top of
the line wetsuits that
The zigzag board short guide is issued
mid year. It is a showcase for the best
deals and the top
• Dimensions - 210mm x 275mm
• Issue - 36.3 and 36.6
• DPS R12 600
• Full Page R8000
• Dimensions - 210mm x 275mm
• Issue - 36.7
• R13 608 DPS
• R8640 Full Page
Zigzag online
(Audited by nielsons)
The online capability and audience is becoming more potent by the day.
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Recent developments
• We have released our first dedicated iPad app
• We are audited by Neilsons, and we use google analytis - totally transparent
• We have an even greater audience online to the magazine
• We have developed interactive sectors pushing more traffic
• shotbru.co.za now has over 2000 members and 25 500 photos
• misszag.co.za has over 150 profiles and 2500 photos
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Recent facts
• Neilsons unique users circa 19 000 per month
• Google unique users circa 20 000 per month
• Interactive components that engage the users
• Google analytics consistently records the average length of visit at over 10 minutes
• Over 3000 facebook fans
• Breaking news always first
• Exclusive retained photography loyal to the Zigzag brand
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Home page
Home page backgrounds - sleeves
(either side or full background duo tone, recessive color, call to action) - R19 400
All banners rotate - max 3 adverts
• Leader Banner - 728px x 90px - R11 640
• Island Banner - 300px x 250px - R7 300
• Skyscraper Banner - 160px x 600px - R6 470
• Footer banner - 468px x 120px - R3 880
• Small Footer banners - 90 x 120px - R500
Within the Site - through out
• Leader banner - 728px x 90px - R9 700
• Island Banner - 300px x 250px - R6 400
• Skyscraper Banner - 160px x 600px - R4 530
• Footer banner - 468px x 120px - R3 230
• Small Footer banners - 90 x 120px - R500
N.B. If the banner is the only one loaded with no others rotating in
the same ad space – rates apply to one month. If rotating the cost
can be scaled on a per view basis.
RATES - ex VAT, including fees per month
Jpeg, Gif or SWF - no larger than 75kb
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PRESENTED BY
miss Zag contestant Terry goodman wears the
rip curl Stripe mix Tri bikini. rrP r499.95
MISS ZAG WINNER: NICOLE NAUDE
PHOTO: BRYAN POWELL
Sales: Audited Paid circ – 9655
Surf Stores
(about 13% of our sales)
Western Cape: 42.66%
KZN: 29.22%
Eastern Cape: 19.18%
Gauteng: 8.49%
Free State: 0.45%
other provinces: 0%
NND distribution,
Exclusive Books, CNA etc
(about 65% of our sales)
Western Cape: 42.27%
KZN: 28.50%
Eastern Cape: 13.87%
Gauteng: 10.79%
Mpumalanga: 1.88%
Namibia and other African: 1.29%
Free State: 0.79%
Limpopo: 0.60%
Subscriptions
(about 22% of our distribution)
Western Cape: 47,8%
KZN: 29,1%
Eastern Cape: 12,7%
Gauteng: 8,5%
Free State: <1%
Limpopo: <1%
Mpumalanga: <1%
Northern Cape: <1%
Namibia and other African: <1%
Magazine split
Editorial : 70%
Advertising: 30%
PHOTO: LUKE PATTERSON
Source: Amps 2012. Reach 120k
LSM breakdown
79% LSM 8-10 (94,000)
19% LSM 6-7 (23,000)
2% LSM 1-5 (2,000)
Age breakdown
55% 15-24 (65,000)
19% 25-34 (22,000)
17% 35-49 (20,000)
10% 50+ (12,000)
Gender breakdown
64% Male (76,000)
36% Female (43,000)
Racial breakdown
75% White (89,000)
13% Black (15,000)
12% Coloured (14,000)