RATE CARD - Montreal Gazette

RATE
CARD
2012
2013
FASHION • DECOR • FOOD • LIFESTYLES
Our magazine expresses flamboyance of style. Whether it’s in the world of fashion, food, home or travel,
Urban Expressions reflects Montreal’s refined style — one which is widely acknowledged to have a European sophistication
married to a forthright North American sensibility. A panache, if you will, that marks this city as a global player.
We find this city’s leading stylistic trailblazers to share with you the wealth of creativity and flair we too often take for granted.
Urban Expressions celebrates this urban style as one of our city’s unique cultural treasures.
We’re confident you’ll enjoy what we discover.
Urban Expressions benefits from
being inserted within the weekday
Gazette, which has
a home delivery
readership of
207,200 and
has a profile that
is certain to be of
interest to Urban
ers.
Expressions advertisers.
Tens of thousands of Montrealers
consider The Gazette to be their
main source of information in a
variety of areas:
• 56,700 consider The Gazette to be their main source for providing
information when looking to purchase cosmetics, personal and health
care products
• 100,100 consider The Gazette to be their main source for providing
information when looking to purchase home decorating items
• 127,200 consider The Gazette to be their main source for providing
information when looking to purchase clothing, footwear or fashion
accessories
• 113,700 consider The Gazette to be their main source for providing
information when looking to purchase furniture
• 158,600 consider The Gazette to be their main source for providing
information when looking for vacation travel
Source: NADbank® 2011
CIRCULATION
Home Delivery
87, 754
PUBLISHED BY
The Gazette
5 times/year
Source: ABC, 12 months ending March 31, 2011
01003088
PUBLICATION SCHEDULE
Spring 2012
Summer 2012
Fall 2012
Holidays 2012
Winter 2013
Spring 2013
Summer 2013
Cover date
Closing date
Final release
27 Mar. 2012
19 June 2012
18 Sept. 2012
27 Nov. 2012
26 Feb. 2013
30 Apr. 2013
25 June 2013
1 Fe b . 2 0 1 2
25 Apr. 2012
1 Aug. 20 12
10 Oct. 2012
9 Jan. 20 13
13 Mar. 2013
8 May 2013
21 Feb. 2012
15 May 2012
17 Aug. 2012
26 Oct. 2012
25 Jan. 2013
29 Mar. 2013
24 May 2013
FULL COLOUR ADVERTISING NET RATES
Frequency
Full Page
DPS
OBC
IFC/IBC
1/2 Page
1/3 Page
1/4 Page
1x
$5,150
$9,012
$6,180
$5,922
$3,348
$2,060
$1,545
2x
$4,996
$8,742
$5,995
$5,744
$3,248
$1,998
$1,499
3x
$4,746
$8,305
$5,695
$5,457
$3,085
$1,898
$1,424
4x
$4,414
$7,723
$5,296
$5,075
$2,869
$1,765
$1,324
5x
$3,972
$6,951
$4,767
$4,568
$2,582
$1,589
$ 1 ,1 9 2
Add 15% agency commission where applicable.
PERFUME SCENT STRIP
140m gloss #3; 8.25” w x 11” h
2 pages – 1 perfume/scent: $15,000
4 pages – 2 perfumes/scents: $22,000
Technical specifications available upon request
TECHNICAL SPECIFICATIONS*
Format: Magazine 8.125” w x 10.5” h, perfect bind
BLEED AD SIZES
SAFE COPY AREA
TRIM SIZE
Full Page
7.625’’ w x 10” h
8.125” w x 10.5” h
8.375” w x 10.75” h
BLEED SIZE
DPS
15.75” w x 10” h
16.25” w x 10.5” h
16.5” w x 10.75” h
1/2 DPS
15.75” w x 5” h
16.25 “w x 5.25” h
16.5” w x 5.375” h
NON-BLEED AD SIZES
1/2 Page Horizontal
1/2 Page Vertical
1/3 Page Vertical
1/3 Page Square
1/4 Page
7.042” w x 4.633” h
3.418” w x 9.625” h
2.208” w x 9.625” h
4.625” w x 4.633” h
3.418” w x 4.633” h
ADVERTISING AND PRODUCTION CONDITIONS
All material to be supplied by client.
Black and white advertisements will not be accepted.
Cover and closing dates may change at publisher’s discretion.
*Complete technical specifications available upon request.
01003089
PUBLISHER
ALAN ALLNUTT
EDITOR
MARK TREMBLAY
ART DIRECTOR
LOUISE VINCENT
VICE PRESIDENT, SALES AND MARKETING
STÉPHANE LE GAL
SALES MANAGER
FILIPPO SCORDO
For more information please contact
Véronique Allard 514-236-3967
vallard@montrealgazette.com
1010 Ste. Catherine Street West, Suite 200, Montreal, Quebec H3B 5L1
WA N T M O R E ? V I S I T U S O N L I N E .
urbanexpressions.ca
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01003090
FASHION • DECOR • FOOD • LIFESTYLES