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twitter-pated
BY BRIANA STEWART • PHOTO BY DAVE BLACKHURST
3 local pros you have to
tweet to believe
We’d follow these tweeters anywhere — and not just on Fridays.
Cydni Tetro, Janet Thaeler and David Williams are local Twitter pros(e).
They know how to LOL, substitute U for you, and — most importantly — inspire
people 2 think, 2 connect and 2 follow.
Feed your curiosity and get the “TwitLonger” on why these tweeters say
140 characters are the bird’s meow. #PunsAreFun #HashtagsAreAddictive
twitter.com/UVBusinessQ
www.utahvalleybusinessq.com / FALL 2012
49
twitter-pated
Cydni Tetro (left), Janet Thaeler
and David Williams have tweeted
their way to business brilliance.
cydni
tetro
@cydtetro
WORKING TITLES Operating partner
at Mercato Partners; entrepreneur in
residence with Imagineering at Disney;
managing director and founder of
Women Tech Council; partner at
SocialPlayz in Lehi
# OF TWITTER FOLLOWERS 40,046
# OF TWEETS 2,550
JOINED TWITTER 2007
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FALL 2012 / www.utahvalleybusinessq.com
Why did you join Twitter? I always join
new technology platforms to test, experience and understand what could happen
with the technology. For me, Twitter
became a great business conversation
platform where I could track the market,
create relationships and broadcast knowledge all in 140 characters.
Favorite part of Twitter? How easy it is
to track and post in the format.
Favorite business tweeter? Robert
Scoble (@scobleizer)
Favorite Utah Valley business tweeter?
My friends who connect me to the local
market — Jeremy Hanks (@jeremyhanks),
Chris Knudsen (@chrisknudsen), Maile
Keone (@mlkeone), Alex Lawrence
(@_alexlawrence) and Paul Allen
(@paulballen).
Favorite business connection you’ve
made through Twitter? Chris Brogan.
Twitter was actually the reason he came to
Utah to speak.
What’s been most surprising about
Twitter? In the beginning we couldn’t tell
how Twitter and Facebook would play out
— but it has been proved that both have
value in the marketplace.
Do you tweet morning, noon or night?
Noon or night. Morning is too hectic
trying to catch up with all of my partners
on the East Coast. I usually tweet when in
cool meetings, with great people or when
I hear or find really great information I
think could be valuable to others. 140 characters — too much, too little
or just right? Perfect for me.
Are you a retweeter or a replier? More
retweets than replies, but I try to reply to
all tweets where we are in a conversation.
Ever tweeted something you wanted to
take back? Once I did. I failed to validate
the information I had heard. I deleted the
post. That was a long time ago — in the
beginning.
Do you tweet on your phone, iPad or
computer? Computer if I want to use
bit.ly tracking. iPhone for instant posts.
In what order do you check your social
media? Facebook, Twitter, LinkedIn
Biggest LOL moment on Twitter? How
popular Star Wars is on Twitter. The announcement of one of my Disney projects,
called Carbon Freeze Me, had a huge
social footprint.
Why should business pros tweet? To
connect to markets, watch trends, create
relationships and build brand awareness.
But all of that only works if you have a
strategy, defined voice and reason for how
you approach the Twitterverse to optimize
for business. twitter.com/UVBusinessQ
twitter-pated
janet
thaeler
@newspapergrl
WORKING TITLES Internet marketer
and writer specializing in PR; author
of “I Need a Killer Press Release, Now
What???”; social media consultant for
OrangeSoda in American Fork
# OF TWITTER FOLLOWERS 12,175
# OF TWEETS 11,617
JOINED TWITTER 2007
david
williams
@davidkwilliams
WORKING TITLES CEO of Fishbowl in
Orem; founder of the CAM Center, an
incubator created to support businesses
and uplift individuals
# OF TWITTER FOLLOWERS 120,395
# OF TWEETS 2,703
JOINED TWITTER 2010
twitter.com/UVBusinessQ
Why did you join Twitter? My first tweet
was in March 2007 and I answered the
question “What are you doing?” literally
by writing, “Going to lunch to talk online
marketing & online PR.” It was a start. I
stayed because it’s much quicker to tweet
than to write a blog post, and pretty soon
I had more Twitter followers than people
reading my blog.
Favorite thing about Twitter? The links!
I use it for research by searching for
topics I’m interested in such as, “Pinterest case study.” Also to instantly find out
the latest news (such as Bin Laden was
killed) either national or local.
Favorite business tweeter? It changes,
but right now it’s either @Hubspot or
@Wildfireapp.
Favorite Utah Valley business tweeter? I can always count on @BenWinslow
to cover local news. I was glued during
the Elizabeth Smart trial. I also like
@Cheapchick.
Favorite business connection you’ve
made through Twitter? It’s how I got
on @Marketingprofs radar and did a
webinar with them, which is something
I’d hoped to do for several years.
What’s been most surprising? How fun
and what a great publicity tool Twitter
chats can be. I love #pinchat.
Ever tweeted something you wanted
to take back? I did delete a tweet. The
second I sent it I knew it was a mistake
and quickly removed it (getting a call
from a CEO confirmed my decision). I’ve
probably deleted less than 10 tweets in
my five years on Twitter.
Do you tweet morning, noon or night?
My stats say afternoon. I tweet when I’m
inspired — and use Buffer App to space
them out.
140 characters — too much, too little
or just right? Just right. It challenges me
to be brief but still communicate something valuable.
Are you a retweeter or a replier? Definitely a retweeter. If I reply to people too
often I lose followers by the hundreds. So
I prefer to use DMs. Do you Tweet on your phone, iPad or
computer? Computer mostly. Phone if
I’m live tweeting at an event.
In what order do you check your social media? Facebook, Twitter, LinkedIn.
Biggest Twitter pet peeve? People who
send out the same message over and over
again to different people (aka spam). Biggest LOL moment? When I tweeted
about @orangesoda selling the company.
They replied with: “We asked everyone
on the sales team and they said no one
sold the company today.”
Why should business pros tweet? To
share and document their expertise. To
keep current on their industry and interact with influencers.
Why did you join Twitter? It was something I heard I should do, though I didn’t
really understand the value of it at the
time. I have stayed, now particularly,
because of the amount of exposure it
provides for me to share what Fishbowl
is doing and the articles Mary Michelle
Scott and I write for Forbes and HBR.
It’s a way to read up on many industries
quickly by following those who I consider
“in the know.”
Favorite thing about Twitter? Speed of
gathering and spreading information.
Favorite business tweeter? Pete Cashmore (@mashable)
Favorite Utah Valley business tweeter? Mary Michelle Scott (@marymichelles)
Favorite business connection you’ve
made through Twitter? Forbes
What’s been most surprising about
Twitter? The speed of which some info/
article/situation can go viral.
140 characters — too much, too little
or just right? For this medium, just
about right.
Ever Tweeted something you wanted
to take back? Not yet. Are you aware of
something I should have? Are you a retweeter or a replier? I
retweet occasionally but don’t reply.
Do you tweet morning, noon or night?
All three, depending on time and what is
relevant. In what order do you check your social
media? Facebook, LinkenIn and then
Twitter. And then I check Klout to see the
measurement of the effort.
Biggest Twitter pet peeve? People who
copy your tweets and post them as their
own. Maybe that is the truest form of a
compliment … a silent one. Biggest LOL moment on Twitter?
When all of a sudden I went from 500
followers to 100k-plus. It kind of freaked
me out.
Why should business pros tweet?
Why, I just wrote about this subject for
Forbes and HBR. I spoke to the fact that
all leaders — from C level to the CEO
— should be involved in social media.
Tweeting being one of the most important. www.utahvalleybusinessq.com / FALL 2012
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