Platform Lookbook 22014

is the convergence of fashion, art, and culinary talent in
Hayden Tract; the most dynamic neighborhood in Los Angeles.
25
FIRST TO MARKET DESIGNERS, BRANDS AND
SPECIALTY MERCHANTS
5
NATIONALLY RENOWNED CHEFS
7
CREATIVE LOFTS FOR LEADERS IN THE ENTERTAINMENT,
MEDIA, AND FASHION INDUSTRIES
Platform is the reimagining of a four acre 1960s Los
Angeles auto dealership into a creative collection
o f e i g h t d i ff e r e n t s p a c e s c o n n e c t e d b y m e a n d e r i n g
gardens.
We are curating the most special and
unique chefs, merchants, and creative companies
from
around
the
world
architectural setting.
in
a
one
of
a
kind
W H A T
I S
H A Y D E N
T R A C T ?
Hayden Tract is the unmistakable center of the Los
Angeles art and design scenes.
It is ten minutes
south
minutes
of
Beverly
Venice Beach.
known
galleries
nationally
Hills
and
ten
east
of
Hayden Tract is home to the best
in
Los
recognized
Angeles,
chefs,
a
a
multitude
buzzing
of
design
scene, and approximately 4,000,000 square feet of
the
most
innovative
technology,
entertainment companies.
media,
and
S H O W R O O M
Looking in from Platform Park with Curve on the left
and the entrance to Michael White's restaurant ahead.
B O X C A R
Two of Platform's signature restaurants with three
creative lofts above.
C O N S E R V A T O R Y
Landscaped gardens at the heart of Platform. Seating
vignettes among a grove of mature California Oaks.
L A N D M A R K
R E P A I R
S H O P
A repurposed auto repair building on the right that will house Aesop
and Blue Bottle.
Michael White's rooftop restaurant in the background.
W A S H
A R T S
The Washington Arts Building.
B U I L D I N G
The Cannibal butcher
and restaurant below; art lofts and parking above.
M E R C H A N D I S I N G
M I X
Over the past year, we have travelled all over the
world
to
fi n d
the
most
innovative
concepts to bring to Los Angeles.
and
exciting
Because of this
work, Platform will be home to the most unique and
special restaurants and merchants in the country.
Categories
jewelry,
will
and
include
apothecary
fi r s t
to
market
concepts
apparel,
alongside
the
most innovative chef driven restaurants, cafes, and
bakeries.
LEASED
Lease Negotiation
LOI - In Negotiation
In Discussion
Rooftop
Restaurant
L A
2
Hayden Tract is one of the most central destinations
BURBANK
in the Los Angeles Area.
NORTH
HOLLYWOOD
TOLUCA LAKE
SHERMAN
OAKS
STUDIO
CITY
DEMOGRAPHIC KEY FIGURES
134
PASADENA
UNIVERSAL CITY
GLENDALE
8850 Washington Blvd, Culver City, CA
Estimated Population (2015)
210
101
SILVER LAKE
5
405
PACIFIC
PALISADES
MALIBU COUNRTY
MART
MALIBU
110
THE GROVE
BEVERLY HILLS
WESTWOOD
LOS ANGELES
2
BRENTWOOD
COUNTRY MART
SANTA MONICA
VENICE
10
5
DESIGN DISTRICT
HELMS
ABBOT KINNEY
405
MARINA DEL REY
319,025
919,545
2,874,878
3 Miles
5 Miles
10 Miles
$91,269
$93,108
$83,393
Approximately 65,000 households within 10 miles
earning over $200,000/year
60
101
10
10 Miles
earning over $100,000/year
DOWNTOWN LA
CULVER CITY
5 Miles
Approximately 180,000 households within 10 miles
10
WEST LA
3 Miles
Est. Average Household Income (2010)
HOLLYWOOD
WEST HOLLYWOOD
RODEO DRIVE
M A P
GPS
BURBANK
AIRPORT
101
P R O X I M I T Y
15 MIN
30 MIN
Downtown LA
Glendale
West Hollywood
Manhattan
Beverly Hills
Beach
LAX
Calabasas
Santa Monica
Pasadena
Marina Del Rey
Malibu
Venice Beach
LAX
60 MIN
110
105
1
Costa Mesa
Laguna Beach
Newport Beach
David Fishbein
Runyon
9900 Culver Boulevard, Suite 1A
Culver City, CA 94103
p. 925.708.43.88
david@runyongroup.com