2016 sponsorship packet

8500+ Participants
27 Events
3 Provinces
Produced By
Trevor Soll, Sponsorship & Events Director
(780) 915-0693, events@multisportscanada.com
2016 SPONSORSHIP PACKET
First class events, first class marketing
MULTISPORTSCANADA
2016 SPONSORSHIP OPPORTUNITIES
2016 SPONSORSHIP OPPORTUNITIES
2015 FACTS AT A GLANCE
TOTAL REGISTRANTS:
8559
Having celebrated its 20th anniversary in 2015, Multisportscanada has produced over 400
running and multisport events throughout Canada. Some of our high profile events include
the 2013 International Triathlon Union World Duathlon Championships and the 2008 Nike+
Great Human Race amongst others. We are dedicated to the management and production
of world-class events focusing on families and participation for all ages.
Gender
Male: 41%
Female: 59%
Age
Average age: 32
>9
10-15
16-19
20-29
7.2%
6.7%
3.7%
23.1%
30-39
29.7%
40-49
50-59
60+
18.7%
8.5%
2.4%
We partner with local charities on the majority of our events and annual raise over $250,000
for them!
Multisport events (triathlon, mud & obstacle events) have grown beyond being merely a test
of athletic endurance, having become a lifestyle sport among hundreds of thousands of
people around the world. The continued exposure of triathlon in the media and obstacle
racing having weekly television shows assists the sports growth!
Participant Base
Alberta
91.3%
British Columbia
Saskatchewan
Other Provinces
USA/International
6.2%
2.1%
0.1%
0.3%
Household
Married
Single
Undisclosed
26.7%
18.7%
45.4%
Income
> $25K
$25-$49K
$50-74K
$75-$99K
$100K+
Undisclosed
2.9%
3.2%
5.4%
6.7%
16.7%
65.0%
Unique Participants
1 event
88.6%
2 events
3+ events
MultiSportsCanada is Western Canada’s premier sports events management company,
specializing in event production of large-scale triathlon and running events.
9.4%
2.0%
Spectator Attendance
200-2500 per event!
** data pooled from 2015 online
participant registrations.
Multisport athletes tend to be extraordinarily fit, and many amateur athletes choose our
sports specifically for their fitness benefits. Sponsoring our events is an effective way to
associate your product or service with this unique experience and healthy lifestyle; you will
gain direct exposure to our athletes and their spectators through our events.
Few sports can boast the demographic of the average triathlete. Extremely focused and
driven to succeed, these affluent young professionals not only embrace new technologies
but have the purchasing power to obtain them. Triathletes are active, educated
professionals that have a disposable income and the tendency to spend on autos,
electronics, apparel, financial services and investments, travel and other premium
product/service categories.
The following pages include information on the various ways that your company can gain
exposure through support of the 2016 Multisport Series. Please contact us with any
questions you may have.
We look forward to partnering with you for this fabulous event series!
What can Multisportscanada DO for you?
 Grassroots involvement in the local community
 Access to new customers
 Directed marketing and promotion campaigns
 Brand awareness, preference and loyalty
 Provide attractive content for a range of products and
services
 Build brand positioning through associative imagery
 Support marketing and promotion campaigns
 act as ambassador for your brand, saying 'This brand
is all about being active, dependable, innovative, and
full of vitality and life.'
MULTISPORTSCANADA
2016 SPONSORSHIP OPPORTUNITIES
MULTISPORTSCANADA
2016 SPONSORSHIP OPPORTUNITIES
2016 MULTISPORTSCANADA EVENTS CALENDAR
EVENT DATE
EVENT NAME
EVENT LOCATION
ATTENDANCE*
EVENT TYPE
FEBRUARY 15
DEAD COLD RUN
EDMONTON, AB
115
ADVENTURE
APRIL 10
WHAT’S YOUR WILD? 5K
EDMONTON, AB
314
RUN
APRIL 16
JASPER, AB
NEW FOR 2016
RUN
EDMONTON, AB
978
RUN
MAY 22
JASPER CANADIAN ROCKIES HALF
MARATHON
EDMONTON POLICE FOUNDATION
HALF MARATHON
TRY THIS TRIATHLON: AIRDRIE
AIRDRIE, AB
324
TRIATHLON
MAY 29
CORONATION TRIATHLON
EDMONTON, AB
621
TRIATHLON
JUNE 4
HALF MOON TRIATHLON
110
TRIATHLON
JUNE 5
ADRENALINE RUSH TRIATHLON
SHERWOOD PARK,
AB
HIGH RIVER, AB
136
TRIATHLON
JUNE 11
GRAN FONDO JASPER
JASPER, AB
215
GRAN FONDO
JUNE 11
MUDRUSH
197
ADVENTURE
JUNE 26
WILD ROSE WOMENS TRIATHLON
HALFMOON LAKE
RESORT, AB
CALGARY, AB
NEW FOR 2016
TRIATHLON
JULY 1
BEAUMONT TRIATHLON
BEAUMONT, AB
259
TRIATHLON
AUGUST 6
CALGARY, AB
206
TRIATHLON
AUGUST 7
LAKE CHAPARRAL KIDS OF STEEL
TRIATHLON
LAKE CHAPARRAL TRIATHLON
CALGARY, AB
400
TRIATHLON
SEPTEMBER 4
VANCOUVER TRIATHLON
VANCOUVER, BC
533
TRIATHLON
SEPTEMBER 11
TERWILLEGAR TOWNE TRIATHLON
EDMONTON, AB
329
TRIATHLON
SEPTEMBER 17
EDMUDTON
EDMONTON, AB
752
ADVENTURE
SEPTEMBER 18
WIPRO RUN
EDMONTON, AB
350
RUN
SEPTEMBER 18
SNEAKERS & STRAYS RUN/WALK
EDMONTON, AB
494
RUN
SEPTEMBER 25
CALGARY HEARTBEAT RUN
CALGARY, AB
104
RUN
SEPTEMBER 25
EDMONTON HEARTBEAT RUN
EDMONTON, AB
424
RUN
SEPTEMBER 25
SASKATOON HEARTBEAT RUN
SASKATOON, SK
190
RUN
OCTOBER 22
ZOMBIE EVASION
CALGARY, AB
182
ADVENTURE
OCTOBER 22
ZOMBIE EVASION
EDMONTON, AB
687
ADVENTURE
OCTOBER 29
ZOMBIE EVASION
KELOWNA, BC
NEW FOR 2016
ADVENTURE
NOVEMBER 26
THE GREAT SWEATER RUN
CALGARY, AB
200
RUN
NOVEMBER 26
THE GREAT SWEATER RUN
EDMONTON, AB
250
RUN
APRIL 24
2015 ATHLETE ATTENDANCE: 8559
* 2016 ATTENDANCE BASED ON 2015 PARTICIPATION. WE ANTICIPATE A MINIMUM OF 10% INCREASE
EXCLUDING THE LISTED NEW EVENTS SLATED.
MULTISPORTSCANADA
2016 SPONSORSHIP OPPORTUNITIES
SERIES EXPOSURE AND IMPRESSIONS
TITLE/PRESENTING
EXCLUSIVITY
EXPOSURE
Your logo goes where all
the event logos go! This
includes all promotional
materials.
Your brand can be the
only industry specific
category that attendees
see at our events!
Social media followers
2,500+, Email list
35,000+,
Website(s) page views
200,000 Annually!
Available Title Areas
Branding Available
Potential Benefits
• Packet Pick-up
• Finish Festival
• Awards Ceremony
• Finish/Start Line
• And more...
• Hydration stations
• Flags
• Tents
• Promotional Items
• Port-a-Cans
• And more...
• Digital Guide Ads
• Digital Media & Ads
• Event booths
• Logo inclusion
• Comped entries
• And others...
ONSITE ENGAGEMENT
Signage, booths, and active
engagement for athletes and
spectators at ALL our events.
SPONSORSHIP PACKAGES
In addition to generating brand loyalty within target audiences, your company’s sponsorship of the Multisport Series will:
 Associate your business with positive and health-related events;
 Enhance employee engagement, motivation and participation (many sponsorship levels include free entries and
discounts provided to your employees; some companies use the event as a team building exercise by volunteering
at a water station or cheering section);
 Get your goods directly into the hands of engaged consumers and drive sales to your retail outlets;
 Provide directed marketing and promotion campaigns.
We have created a range of sponsorship opportunities to promote your business or organization through sport tourism.
Through logo placement and product distribution we allow local, national and international businesses and organizations to
increase brand awareness and visibility by reaching all event participants as well as over 35,000 members of the
Multisportscanada event series.
TITLE SPONSOR $30,000
PRESENTING SPONSOR $20,000 2 ONLY
Along with all the benefits of the Bronze, Silver, and Gold levels,
Title sponsorship involves having your Company’s name placed
directly before the event’s name. This is the most distinguishable
sponsorship option.
Your company name will appear wherever the series logo is
placed. For example, The YourCompany Multisport Series…
presents the X event.
SAMPLE: SERIES LOGO
Along with all the benefits of the Bronze, Silver, and Gold levels,
Presenting sponsorship involves having your company’s name
placed directly after the race series name.
Your company name will appear wherever the event logo is
placed. For example, the Multisport Series presented by
YourCompany.
TSHIRT LOGO PLACEMENT
RACE BIB LOGO PLACEMENT
MULTISPORTSCANADA
2016 SPONSORSHIP OPPORTUNITIES
Gold Level: With a contribution of $15,000+ plus product towards the series, your organization would receive:
All the above plus:
Special recognition in all media exposure
Predominant name and logo featured on the back of volunteer and race participant T-shirts
Preferential logo location on all race materials
Multiple preferred banner locations around each event course and transition area
Premier placement within sponsor exposition
Silver Level: With a contribution of $10,000+ plus product toward the series, your organization would receive:
All the above plus:
Recognition in all media exposure
Additional product sampling opportunities onsite at each event (finish-line expo)
MEDIUM company logo on race and volunteer shirts
Exclusivity of marketing rights for your specific industry with relation to all event activities
Verbal acknowledgements by event announcer during race day
Banner locations around swim/start, bike course
Reduced rate on entry fees for employees of your company
Complementary tent rental for the event exposition
Bronze Level: With a contribution of $7,500+ toward the series, your organization would receive:
Product sampling opportunities through each event participant “goody bag” (item provided by sponsor)
Logo presentation and web link on the Multisportscanada homepage and on each event web page
Acknowledgment in our Email Updates to Competitors of each event
Banner locations along the transition zone and finishing barricades
SMALL company logo on race and volunteer shirts
Inclusion within the race brochure (10,000+) and race posters (100+) distributed throughout Western Canada
Reserved 10’x10’ space within each expo site
Unique Series Items
RACE BIBS
SPONSOR
$2,500
Get your logo on all our
custom race bibs for the
2016 season!
Only 2 spots will be
available.
VENUE
SPONSOR*
$2,500
A Venue sponsorship would involve being
the sponsor for a particular segment of
each race. Each segment of the triathlon
(swim, bike, run, and transition) can be a
separate sponsorship opportunity! For
example, the YourCompany Cycle course
at the Vancouver Triathlon.
FLUID STATION
SPONSOR*
$1,000
RACE KIT
STUFFING
$2,000
An Official Fluid Station
sponsorship would allow you to
take over an entire fluid station
at each of the events in the
series. You will supply your own
volunteers and display banners
for the station at each event.
Want direct access to our
participants? How about
placing items/promo
materials directly into their
hands!
You supply us with the
product, and we will have it
placed in all the athlete race
kits.
*all sponsorships are taken on a first-come first-serve basis
Not ready to jump onto the 2016 Series? How about partnering with one or more
of our individual events?!
Contact us for details
MULTISPORTSCANADA
2016 SPONSORSHIP OPPORTUNITIES
EXPO BOOTH SPACE
Expo booths are an excellent way to directly advertise your
product or service to the many participants of our event.
Expo booth purchases are available by calling our office.
Each event hosts an Expo on race day that draws all
participants and spectators. Special consideration, such as
inflatables, tents and electricity, can be accommodated. The
standard booth size is 10’x10’.
Larger booths are available.
Expo Booth (each event)
Goody Bag Insert (each event)
$300
$100
Expo Details:
o Display areas within the expo will be allocated to sponsors in the following basis
o The sponsor categories (title, gold, etc.) will be given descending priority to site selection
o Within categories, priority will be assigned based upon a sponsors earliest commitment date
o Sponsors who do not reach the Silver category of sponsorship may purchase a 10’x10’ expo site for $300 (no tent
required) or $500 (tent supplied by MultiSportsCanada).
o Additional tent rentals will be available to any sponsor for $200
o Additional expo sites, if required, will be $300 per site
E
Contact Information:
Trevor Soll, President
tsoll@multisportscanada.com
780-915-0693 phone 780-401-3067 fax
11420 -73rd Avenue • Edmonton• AB • T6G 0E1
Multisportscanada.com
MULTISPORTSCANADA
2016 SPONSORSHIP OPPORTUNITIES
2016 Multisportscanada Sponsorship Summary
Naming Rights
Race Series Sponsor
"Presenting" Sponsor
"Partner" Sponsor
Race Day Signage
Swim Course Signage
Swim Start/Exit
Transition Zones
Bike Course Km Markers
Run Aid Stations
Finish Barricades
Finish Line Ribbon
Finish Gantry
Media Backdrop
Race Day Sponsor Recognition
Verbal Mentions on Race Day (#)
Registration Bag Inserts
Event Merchandise
Large Logo
Medium Logo
Small Logo
Regional and Local Marketing
Exposure
Logo displayed on event vehicles
Race Brochure Distribution
Large logo
Medium logo
Company name recognition
Race Posters
Prominently placed full colour logo
Medium logo
Website
Large logo with link
Medium logo with link
Small logo
Text Name
Event Exposition
Space as required
10' x 10' location
Tent rentals included
Complimentary Race Entries (Per event)
TITLE
PRESENTING
GOLD
SILVER
BRONZE
$30,000
$20,000
$15,000
$10,000
$7,500
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MULTISPORTSCANADA
2016 SPONSORSHIP OPPORTUNITIES