Sponsorship Presentation

2016
CIRCLE K AND KANGAROO
SPEED STREET
Sponsorship Opportunities
Y
KE D
ND AY
21
E
S
R
A
MEM
RIA
WEO
E L
Product Samples
+ MUSIC
2 0 0PERFORMED
O
N
SO
L
C
N CARO
W TH
O
T R
R LO T T E
A
H
INA
TS
AC
Music Acts
Of Autograph Sessions
S PR EM I E R E
ST’ STIVAL
EA ET FE
TH RE
U ST
U
P
CIRCLE K® AND KANGAROO SPEED STREET
• In celebration of the Coca-Cola 600 NASCAR Sprint Cup Series Race at the Charlotte Motor Speedway
• Three-day street festival featuring live music, family activities, celebrity appearances, games, food, and interactive displays
• More than a dozen live musical acts to perform over the three day period
• More than nine hours of combined autograph sessions are given by top NASCAR Sprint Cup Series drivers
and other sport celebrities
• Over 1 million product samples distributed by event partners in 2015
PAST MUSICAL PERFORMANCES BY
Keith
Urban
Gavin
Degraw
Jason
Aldean
Gretchen
Wison
3 Doors
Down
Josh
Turner
Kellie
Pickler
Luke
Bryan
Fuel
MC HAMMER
Thompson
Square
The Doobie
Brothers
MEDIA OUTLETS
Television WBTV (CBS Affiliate)
Radio
Clear Channel Radio
The Charlotte Observer
Print
Southern Sports Journal
Creative Loafing
Outdoor
All Over Media
SOCIAL MEDIA OUTLETS
Facebook
600FestivalAssociation
Twitter
@600festival
Instagram
600 Festival
Website
www.600festival.com
HashTag
#CKKSS
ATTENDEES
INCOME
RACE/ETHNICITY
Under $25k
17%
Asian or Pacific Islander
2%
$25 - $50k
24%
Black / African American
$50k - $75k
16%
$75k - $99k
$100k +
AGE
Under 18
17%
23%
18-34
24%
Hispanic or Latino
2%
35-49
16%
11%
Multiracial / Other
1%
50-64
11%
15%
White / Caucasian
72%
65+
15%
CITY / STATE
ATTENDEE LOYALTY
GENDER
Charlotte
62%
Would Attend Again
92%
Male
54%
Charlotte Metro
9%
Have Attended Before
67%
Female
46%
Other
29%
Event is Primary Reason
62%
for the Trip
62% Traveled from outside the city of Charlotte
The event generated $237.30 in direct spending for each visitor that attended Speed Street 2014 at an
annual estimated attendance of 250,000 that totals $58,850,400 in economic impact
SPONSORSHIP OPPORTUNITIES
Plaza Activation
$25,000
Partners that utilize the Wells Fargo Plaza for activation, receive a
beautifully landscaped paved area to engage with the over 250,000
fans in attendance. Event assets include:
Premium exhibit space on
the Wells Fargo Plaza
Logo identification and
copy (50 words or less) in
the event brochure &
location on the event map
1
3
2
Premium signage placement
within the assigned area
4
Logo and URL included
on event website
Mobile Tour
$25,000
Experiential Sponsorship gives your brand access to more than 250,000
fans in attendance. The event can accommodate any size display or
structure that your company utilizes for activation. Event assets include:
Premium exhibit space
customized to fit any
mobile display
Logo identification and
copy (50 words or less) in
the event brochure
1
3
2
Premium signage placement
within the assigned area
4
Logo and URL included
on event website
10’ x 20’
$10,000
Sponsorship packages at the associate level can be customized based
on the brand’s individual needs and include the following event assets:
10’ x 20’ exhibit area
(includes 10’x 20’ tent, 2
tables, 4 chairs)
Logo identification and
copy (50 words or less) in
the event brochure
1
3
2
Premium signage placement
within the assigned area
4
Logo and URL included
on event website
10’ x 10’
$5,000
Sponsorship packages at the associate level can be customized based
on the brand’s individual needs and include the following event assets:
10’ x 10’ exhibit area
(includes 10’x 10’ tent, 1
table, 2 chairs)
Logo identification and
copy (50 words or less) in
the event brochure
1
3
2
Premium signage placement
within the assigned area
4
Logo and URL included
on event website
Concert VIP Chalet Partnership
$12,000
VIP Chalets are available Friday & Saturday night for the headlining
musical artists. Partner will receive the following event assets:
20x30 area to include
20x20 tent & outdoor
furniture for 40 guests
Private restrooms
1
3
2
Food & beverage
allowance
4
Signage
Video Screen Sponsorship
$30,000
The video screen sponsor will be provided the jumbotron screen for the
headline concerts on Friday & Saturday nights. Event assets include:
Logo identification and copy
(50 words or less) in the event
brochure
Premium signage placement
around video screen
5
7
Ten 30 second
spots each night
Looping logo display
1
3
6
2
Ten 15 second
spots each night
4
Live feed of nightly concerts
Logo and URL included
on event website
CONTACT INFORMATION
Erin Nosker, Sales Manager
704.455.8888 x 2184
704.287.2286
enosker@gojhe.com
JHE Production Group
6427 Saddle Creek Court
Harrisburg, NC 28075
Thank You