Matters - Landmark Wholesale

ISSUE 03
JULY-SEPT
2009
Retail Matters
Because at Landmark Wholesale EVERY Retailer Matters
SUMMER
SPECIAL
In this issue
This Summer let your sales shine!
Retail Matters gives you top tips on making the most of the weather! See page 4
The Softer
Side of life
Cider - the
Summer Drink
Dates for
your Diary
Go Nuts over Crisps
and Snacks sales
How to make the most
of your soft drinks fixture
this Summer Page 9
The cider category is
enjoying healthy growth...
you could too! Page 15
Key sales opportunities
for you to maximise
sales. Page 33
Make your fixture work
harder to bring you
great results. Page 29
ALSO INSIDE YOUR GUIDE TO CORE RANGE AND RRSPʼs ALSO INSIDE YOUR GUIDE TO CORE RANGE AND RRSPʼs
Retail Matters
Welcome
Let your sales shine!
Raj Krishan
Senior Retail
Controller
Landmark
Wholesale
We have already seen
glimpses of the
fantastic summer we
are promised this year,
and hopefully you will
be beginning to
experience the effect
that a spell of nice
weather can have on
your sales.
With more of the British public intending on
holidaying in the UK this year, increased
summer trade could present a lot more
opportunities for local Retailers. Use our
guide to summer as a checklist as to how
you can maximise sales come rain or shine
during the summer season.
We also have covered the key categories
that stand out in summer; Soft Drinks,
Cider, Crisps and Snacks. With help from
leading Suppliers within the industry, we
looked at these markets, what you should
be stocking and how to make the most of
All issues of Retail Matters, can be
viewed and downloaded as a pdf file at:
www.landmarkwholesale.co.uk.
your range to capitalise on extra sales
throughout the summer months.
There is also a feature on the lucrative Back
to School market, which indicates the end
of the summer holiday for all school
children, but could mean the start of good
sales for you if you get your offering right.
Don’t miss our regular guide to the
important dates to look out for over the
next few months. This summer sees major
sporting events taking place from
Wimbledon fortnight through to the Ashes.
As the home teams take another step
closer to the Football World Cup in 2010,
make sure you and your customers know
when the key qualifying games are on with
our guide.
Whatever the weather that summer brings,
Retail Matters is your one-stop guide to
prepare yourself ahead of what could be
the most lucrative summer trade for recent
years.
If you have any feedback on Retail Matters or
any issues you would like us to cover in future
editions, contact us at:
www.landmarkwholesale.co.uk/retailmatters
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www.landmarkwholesale.co.uk
ISSUE 03
JULY-SEPT 2009
Who Are We?
Landmark Wholesale is the
UK’s leading Independent
Buying Group with 33
Members operating 70
Depots nationwide.
To find out more about Landmark Wholesale, the Hot
House programme or to locate your nearest Landmark
Wholesale Depot visit www.landmarkwholesale.co.uk
or contact the team on 01908 255 300.
With thanks to the following Companies for
their input in this issue of Retail Matters:
Through its Membership,
Landmark Wholesale runs
its Hot House Retail
Development programme
which helps to develop Independent Retailers’
businesses in conjunction with its nationallyrecognised Lifestyle Express fascia. Hot House
is a proven way of delivering real benefits to
Retailers with no hidden costs or Membership
fees, helping Independent Retailers realise their
store’s true potential.
Beverage Brands www.beverage-brands.co.uk
Bic UK
www.bicworld.com
Britvic
www.britvic.com
Coca-Cola
www.cokecce.co.uk
Gaymer Cider Company www.gaymercider.eu.com
him!
www.him.uk.com
PepsiCo
www.pepsico.co.uk
Red Bull
www.redbull.co.uk
Scottish & Newcastle www.scottish-newcastle.com
United Biscuits www.unitedbiscuits.com
Contents
Page
Summer Opportunities
4-7
The Softer Side of Life - Make the most of soft drinks fixture
9 - 12
Cider – the summer drink of choice
15 - 18
Go Nuts over Crisps & Snack sales
29 - 31
Dates for th Diary
33
Back to School
34
T: 01908 255 300 E: landmark@lmkcc.co.uk
3
Retail Matters
Summer Opportunities
Be prepared for whatever weather comes our way!
In the past few years, the British summer has
The weather is key. In the summer months, there
been a wash out for many in more ways than one.
are a few categories that are dependent on the
With hot weather spells few and far between, the
weather and if the sun shines the demand for
retail trade has never had a chance to fully benefit
them could rocket, however if the rain pours they
from a decent summer trade and has suffered as
could sit on your shelf going nowhere.
a result.
It sounds obvious, but the key for Independent
However, with the
Retailers to keep ahead of the rapidly changing
economy in a
weather is to follow the weather forecast for the
recession and the
week ahead so that they can anticipate what
pound falling against
products will be in demand.
the dollar and the
euro, the British
A Retailer should have a ‘hot weather’ and ‘cold
public are foregoing
weather’ plan and therefore depending on the
their holidays
forecast plan accordingly on what needs stocking
abroad in favour of
up on. For example, ahead of a hot weather spell,
staying at home.
ensure the chilled offering is well-stocked,
Whilst this may be
including alcohol, soft drinks and ice-cream. Also
bad news for foreign
tap into other outdoor activities, such as bbq and
tourist boards, it is
picnic equipment.
certainly good news
for British Retailers,
who have the
Retailers should have a hot
weather and cold weather plan
chance to boost
sales with a proper
If it’s going to be bad weather, then Shoppers are
British summer
likely to keep it local and therefore it is important
season.
that Independent stores are well-stocked in all the
essentials.
Come rain or shine, with more people holidaying
at home, the local shop needs to be ready to
make the most of these coming months so that a
one-off distress visit to your store converts to a
loyal and regular Customer.
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ISSUE 03
JULY-SEPT 2009
If you anticipate good weather ahead make
sure you have the core basics for a bbq
ready and waiting, including burgers,
sausages, bread rolls, baps and ketchups,
as well as the disposable bbqs, charcoal and
firelighters.
Try to encourage Consumers to trade up
by cross promoting bbq items, for
example a free pack of rolls with
every combined purchase of
Through your local
Landmark
sausages and burgers. Create
Wholesaler, Retailers
some theatre around this occasion
to offer some inspiration to
can identify the ‘Best
Sellers’ across each category
Consumers, as well as remind them that
and therefore can ensure they have the core
you have this range in stock. Merchandise your
items in stock that Shoppers will be wanting
bbq offer together in one destination with clear
whatever the weather.
signage to direct Customers. Communicate
your offering to your Customers through
Use our ‘Dates for the Diary’ guide in this issue,
leaflets.
to plan promotions around key events and to
anticipate where extra demand for products
may be.
Chill Out
A cold beer on a summer’s day seems a simple
Sizzling sales through bbqs
One category that could see an uplift this
summer is bbqs. As well as Consumers
choosing to holiday at home, staying in is the
new going out and there has been an increase
in the amount of entertaining at home.
In the summertime, with longer evenings, the
natural choice is to turn to the bbq.
request, however with the vast majority of
Multiples not offering chilled beer and wine, this
is definitely an area where Independents can
steal a march on their Supermarket peers.
Independents can really carve out a point of
difference by offering a chilled beer and wine
guarantee. Promote that chilled beer and wine
is available, and make sure your chillers are
always fully stocked.
CONTINUED PG 7
T: 01908 255 300 E: landmark@lmkcc.co.uk
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ISSUE 03
JULY-SEPT 2009
Customers are looking for
indulgence during a recession
If the weather appears that it is going to be nice for a
long period or over a weekend, consider having
chilled cases in the stock room to cater for the huge
demand.
Soft drinks should also be offered cold. See our
article on page 9 about how to best manage this
category.
Focus on Ice Cream
Despite two back-to-back dreary summers, the ice
cream category has still seen a 4% sales rise, which
indicates that it could be a key seller over the next
months. An easy way to maximise sales in this area is
to advertise that you sell ice cream. Have an A-board
or window poster to let your Customers know that
they can get ice-cream at your store.
Consumers are also looking for indulgence during a
recession, and ice cream seems to satisfy this need.
As well as individual ice cream, tubs too can be a
winner especially with a general increase in popularity
of frozen food in general since the recession. Look for
popular brands, New Product Development,
price-marked packs and promotions at your local
Landmark Wholesaler as well as locally sourced
products if available to make the most of this
category.
the ice cream category has
seen a 4% sales rise, which
indicates that it could be a key
seller over the next months
T: 01908 255 300 E: landmark@lmkcc.co.uk
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ISSUE 03
JULY-SEPT 2009
Retail Matters
The Softer Side of Life
Worth £1.8 billion, soft drinks are an important part of the impulse market
Symbol Groups and Independent Retailers
account for a combined 60% of the soft drink
market. Therefore it is a key area for Independent
Retailers to get right in order to maintain this
superior share.
By using simple solutions in-store you can grow
sales in this category and drive footfall.
Know your market
The soft drinks category has ballooned with the
amount of brands and sub-categories, from
carbonates / sparkling, to non-sparkling, energy,
bottled water and flavoured waters which can be
over-whelming to even the most seasoned of
Retailer.
The market is also being constantly flooded with
New Product Development (NPD), and whilst it is
important to recognise new products it is also key
not to ignore the major brands and top sellers.
Get your core range right with help from your
local Landmark Wholesaler, and then compliment
this with what you know sells well in your store.
Use the RSP Guide in this edition of Retail
Matters as a reference to the core range in each
category.
Top Ten Brands
(according to Nielsen Scantrack MAT Dec 27, 2008)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Coca Cola
Lucozade
Robinsons
Tropicana
Pepsi-Cola
Red Bull
Ribena
Fanta
Volvic
Schweppes
33% of soft drink purchases are
by Customers aged 24 and
under (him! CTP 2008)
Soft drinks shoppers are likely to have one of two
main reasons for their shopping trips – food for
now or top up shop. According to research, these
two reasons account for over a third of shopper
missions to a local store, as these outlets are
convenient, quick and easy. Use simple solutions
in-store to make the most of the soft drinks
opportunity on these missions.
Different stores have different busy periods, for
example some stores may cater for the school
run with busy morning and mid-afternoon times,
whilst others may attract workers, with breakfast,
lunch and evening meal requirements.
CONTINUED PG 10
T: 01908 255 300 E: landmark@lmkcc.co.uk
9
ISSUE 03
JULY-SEPT 2009
Retail Matters
Make sure you are meeting your Shoppers’
requirements. If you know your Customers are
looking for a breakfast solution then your soft
drinks should reflect this, with fresh juice available
and highlighted in the fixture. If you have a busy
lunchtime, pre-prepare by ensuring the fixtures,
especially the chillers, are well-stocked up ahead
of the rush.
A well-stocked chiller is vital
Shoppers must be able to see chilled drinks when
they enter the store. To encourage impulse buys,
in larger stores locate a smaller chiller by the
checkout to capture these extra sales.
86% of Shoppers want
their soft drink chilled.
Optimise Range & Merchandising
The right share of space allows the ideal range of
soft drinks to be offered. The space allocated to
soft drinks is constantly under pressure due to
Retailers looking to introduce more value-added
services and the increasing number of new
brands to market.
Despite the vast amount of NPD in the market,
cola is still the category beacon that Customers
will use to find soft drinks in your store. During the
shopping process a red wall is associated with
cola, a blue wall with water. And whilst ranges
have increased outside the core sparkling range,
it is still important to recognise that this is a key
driver of the category and relevant and important
to Shoppers.
Focus on Offering Value
It’s no surprise that with the credit crunch
Consumers say that price is an important factor.
A third go on to say that a price-marked pack
would encourage them to purchase a product as
they feel it offers value.
Pass on Wholesaler promotions to your
Customers to encourage purchases. Promote
these offers on the fixtures and in the chiller using
POS such as shelf barkers.
Encourage Shoppers to try new products by
offering an introductory low price, and cross
promote with other categories, for example offer
meal deals to increase frequency of purchase.
Cross category promotion is key with soft drinks
as this category strongly interacts with other
impulse categories. For example, 22% of
sandwich Shoppers will also purchase a soft
drink, 20% of
soft drink
Shoppers will
also purchase
confectionery
and 23% of
crisp/ snack
Shoppers also
purchase soft
drinks.
Therefore
locating these
categories
together can
drive basket
spend.
Make sure pricing is up to date and on the fixture
next to the corresponding product. Lack of prices is
often a barrier to sales.
CONTINUED PG 12
10
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ISSUE 03
JULY-SEPT 2009
Retail Matters
Get an Energy Boost
The Sports and Energy market
is the only soft drinks category
to feature in the top 10 fastest
growing categories and is
growing at 7% year-on-year.
You will have seen a growing number
of brands emerge in this category and it is
worth remembering that 77% of sales come
from three brands so don’t over clutter with
excessive brands.
Top Three Sports & Energy Brands
1.
2.
3.
Lucozade Energy
Red Bull
Lucozade Sport
This year has seen the launch of LSV and LSV
Isotonic, Landmark Wholesale’s Own Brand
energy and sports drinks. This has proved a
fantastically successful brand for Independent
Retailers. With fantastic margins, these quality
products are offering
Consumers, and
Retailers, value for money.
It has proved that these
products are actually
creating new sales too,
and Consumers are
purchasing LSV and LSV
Isotonic as well as the
leading brands, so
generating extra sales
within the category rather
than stealing sales from a
branded competitor.
Recommended
planogram for a
2m chilled fixture
for England &
Wales.
12
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WKD
ISSUE 03
JULY-SEPT 2009
Cider – the summer drink of choice
The cider category is enjoying healthy growth
The cider category is maintaining healthy growth
(and growing faster in the recession than ever
before), since its reinvention over three years ago
with the emergence of the Premium and over ice
sector.
Today, the take home cider market is worth £646
million (latest MAT off trade figures value sales to
18.04.09) and is the fastest growing alcohol
sector, up 17.5% year-on-year (Nielsen latest
MAT to 18.04.09).
placed on the bottom shelf and premium glass
bottles on the top shelf, firstly because of weight,
but to also encourage Shoppers to trade up to
higher value products.
Use our recommended 1.5m planogram as to
how your fixture should look.
Cider is no longer about selling the biggest
volumes at the lowest margins, Premium brands
are enjoying strong growth in the market,
despite poor summers, and new brands are
attracting new drinkers and injecting value and
cash margin back into this category.
As the cider market is growing, this should
therefore be reflected on your fixtures, with
approximately 20% of your beer and lager
fixture dedicated to cider. Cider space should
be taking up space from declining categories
such as ale, stout and Alcopops. Signpost cider
next to beers & lagers and also use widelyrecognised brands such as Strongbow and
Blackthorn vertically to help Shoppers find the
fixture easily. Focus on big brands and less
variants to keep fixture clear for Shoppers and
merchandise similar colours away from each
other to give clearer stand out as Shoppers
tend to navigate by colour.
Space should reflect percentage of sales, ie.
Make sure you allocate the most space to your
best sellers. Large plastic bottles should be
CONTINUED PG 16
15
T: 01908 255 300 E: landmark@lmkcc.co.uk
Retail Matters
Cider sells well all year round, but extremely well
in key periods such as summer and Christmas
With the upcoming months of summer you should
consider;
• 57% of all cider purchases are consumed
within three hours. Ensure you stock your
glass bottles and cans of cider in the chiller.
• Clearly communicate price on the fixture,
otherwise Consumers may leave the fixture
without making a purchase.
• Avoid out of stocks and lost sales by having
enough additional stock of key cider brands –
keep an eye on the weather forecast – you
may need more cider on a warm weekend.
ISSUE 03
JULY-SEPT 2009
• Stock ice in your shop as many Premium Ciders
such as Magners, Bulmers Original, Jacques and
Gaymers are enjoyed more ‘over ice’. Consider
link purchases, for example buy four bottles and
get a bag of ice at a reduced price.
• Cider is a highly impulsive purchase,
therefore consider siting it away from the cider
fixture or beside bbq foods and snacks to
capitalise on this.
• Attract Customers to the display by linking
current adverts to the products such as wobblers
and posters.
The cider category is
maintaining healthy growth and
growing faster in the recession
ISSUE 03
JULY-SEPT 2009
Cider sells extremely well in
key periods such as Summer
• Cider has done a fantastic job of bringing
new female consumers into the market,
particularly new brands such as Jacques
Fruits De Bois and Gaymers Pear. Make sure
you stock these to meet this opportunity.
• One in ten Shoppers leave the beer and cider
fixture without making a purchase – a well
merchandised cider fixture, stocking the most
popular brands, avoiding out of stocks and with a
chilled section will maximise your cider sales.
• Be sure to also include in your range Price Mark
Packs and multipacks of cider. These packs -are
driving growth within the cider category.
Products such as Blackthorn 8 packs PMP at
£6.25 will help upweight your Customer’s
purchase from a 4 pack to an 8 pack
There are key decisions that Shoppers will follow
when purchasing cider –cans, glass bottles or
PET bottles and sweeter/ contemporary or
dry/traditional. However this can also be broken
down further into different Customer-types/
missions and it is important to ensure that each
occasion and Customer type is catered for.
Everyday Cider is likely to be purchased by
Consumers looking to relax at home after a hard
day at work, either alone or with friends.
Premium Cider is more likely to be purchased by
slightly more affluent Customers who will be
drinking with larger groups of friends.
White Cider is likely to be purchased by slightly
less affluent Customers.
Friday and Saturday Evenings are the main
shopping times for cider.
57% of cider will be consumed within three hours
of purchase and 83% on the same day of
purchase.
A well merchandised
cider fixture will maximise
your cider sales
Cider is the TOP alcohol destination purchase
within the independent sector over and above
wine, beer and spirits. You therefore have an extra
advantage if you can stock cider in your chiller.
A chilled offering will mean your Customers are
more than likely to choose your store more often
and buy more.
See over page for Cider Top Sellers list
T: 01908 255 300 E: landmark@lmkcc.co.uk
17
Retail Matters
Cider Top Sellers
CANS
PET
GLASS BOTTLES
Strongbow
Scrumpy Jack
Magners
Olde English
Blackthorn
Strongbow
Frosty Jacks
Olde English
Blackthorn
Magners
Bulmers
Bulmers Pear
Jacques
Gaymers
(Nielsen total Off Trade data latest MAT we 24.04.09)
Core Range and Recommended Retail Selling Prices
Item
Size
RRSP
200ml
200ml
250g
500g
250g
250g
500g
200g
150g
175g
175g
200g
4pk
330ml
0.65
0.95
0.60
2.59
1.37
1.39
1.99
0.59
0.59
0.59
0.59
0.59
1.85
1.15
6pk
100g
200g
200g
125g
200g
6pk
260g
454g
65g
170g
190g
1.62
0.70
1.85
1.59
1.15
2.69
2.45
2.79
2.39
1.19
1.89
1.89
28g
37g
23g
37g
65g
Single
Single
40g
0.45
0.45
0.45
0.40
0.87
0.95
1.10
0.50
50g
50g
50g
34.5g
34.5g
34.5g
34.5g
34.5g
34.5g
34.5g
34.5g
34.5g
40g
40g
40g
40g
40g
25g
25g
18g
21g
16.4g
34g
34g
50g
90g
80g
50g
0.52
0.52
0.52
0.38
0.38
0.38
0.38
0.38
0.38
0.38
0.38
0.38
0.54
0.38
0.38
0.54
0.54
0.38
0.38
0.38
0.38
0.38
0.35
0.35
0.53
0.79
0.79
0.66
250ml
250ml
500ml
500ml
500ml
1.25
1.25
0.99
0.99
0.99
Chilled
Lifestyle Double Cream
Lifestyle Single Cream
Stork
Clover
Lurpak Butter Slightly Salted
Lurpak Spreadable Slightly Salted
St Ivel Utterly Butterly
Müllerlight Strawberry Yoghurt
Müller Corner - Vanilla & Choc Balls
Müller Corner - Strawberry
Müller Corner - Peach & Apricot
Müller Rice - Strawberry
Danone Actimel Strawberry 100g
Yop Strawberry
Yoplait Petits Filous Fromage Frais Strawberry/
Raspberry 60g
Cadbury Flake Dessert
Lifestyle Mature Cheese
Lifestyle Mild Cheese
Kraft Philadelphia Full Fat Soft Cheese
Cathedral City Mature Yet Mellow Cheddar
Babybel Mini Original
Wall’s Classic Bacon Rashers Unsmoked 8 Pack
Richmond Thick Sausages 8 Pack
Mattessons Fridge Raiders Roast Chicken Bites
Rustlers The BBQ Rib Flame Grilled
Rustlers The Quarter Pounder Flame Grilled
Sweet Snacks
Kellogg’s Rice Krispies Squares
Kellogg’s Nutri-Grain Strawberry
Kellogg’s Special K Cereal Bar
Tracker Bar Chocolate Chip
McVities Snickers Flapjack
McVities Brownie With M&M’s
McVities Galaxy Muffin
McVities Mini Chocolate Chip Cookies
Crisp & Snacks
McCoys Flame Grilled Steak
McCoys Salt & Vinegar
McCoys Cheddar & Onion
Walkers Ready Salted
Walkers Cheese & Onion
Walkers Salt & Vinegar
Walkers Smokey Bacon
Walkers Prawn Cocktail
Walkers Roast Chicken
Walkers Pickled Onion Scotland only
Walkers Tomato Ketchup Scotland only
Walkers Worcester Sauce
Walkers Sensations Thai Sweet Chilli
Doritos Tangy Cheese
Doritos Chilli Heatwave
Monster Munch Flamin Hot
Monster Munch Pickled Onion
Walkers Squares Cheese & Onion
Walkers Squares Salt & Vinegar
Walkers Snaps Tomato
Wotsits Cheesy
Quavers Cheese
Hula Hoops Original
Hula Hoops BBQ Beef
McVities Mini Cheddars
KP Salted Nuts
KP Dry Roasted Nuts
Nobby’s Sweet Chilli Nuts
Soft Drinks Chilled
Red Bull
Red Bull Sugar Free
Diet Coke
Coca Cola
Cherry Coke
ISSUE 03
JULY-SEPT 2009
Item
Size
RRSP
Coke Zero
Pepsi
Pepsi Max
Fanta Orange
Fanta Fruit Twist
Dr. Pepper
Sprite
Irn Bru
Irn Bru Diet Scotland only
Lucozade Original
Lucozade Orange
Lucozade Sport Orange
Ribena
Ribena Light
Ribena Blackcurrant
Oasis Summer Fruits
Fruit Shoot H20 Blackcurrant
Fruit Shoot Blackcurrant & Apple
Capri Sun Orange
Just Juice Orange
Just Juice Apple
Volvic Touch Of Fruit Lemon
Volvic Touch Of Fruit Strawberry
Volvic
Volvic
500ml
500ml
500ml
500ml
500ml
500ml
500ml
500ml
500ml
380ml
380ml
500ml
500ml
500ml
288ml
500ml
300ml
300ml
300ml
500ml
500ml
500ml
500ml
500ml
1Ltr
0.99
0.89
0.89
0.99
0.99
0.99
0.99
0.89
0.89
0.72
0.72
0.94
0.94
0.94
0.58
0.99
0.65
0.65
0.75
1.09
1.09
0.79
0.79
0.45
0.77
400g
400g
220g
420g
270g
120g
T16
T24
273g
480g
300g
175g
175g
175g
200g
215g
215g
207g
215g
215g
215g
135g
185g
140g
135g
170g
215g
205g
140g
140g
140g
45g
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
6.26
4.16
2.79
4.57
3.16
1.65
3.49
5.49
4.88
4.20
3.18
1.12
1.12
1.56
1.37
1.46
1.46
1.46
1.46
1.46
1.46
1.75
1.65
1.65
1.65
1.65
1.37
1.35
1.17
1.17
1.17
0.50
0.50
0.50
0.50
0.50
0.46
0.15
0.49
0.49
0.57
0.49
0.51
0.52
0.46
0.48
0.48
0.43
Confectionery
Milk Tray
Heroes
Roses
Celebrations
Celebrations
Maltesers Box
Ferrero Rocher
Ferrero Rocher
Black Magic
Quality Street
After Eight
Haribo Super Mix
Haribo Starmix
Cadbury Giant Buttons
Murray Mints
Fruit Allsorts
Liquorice Allsorts
Cadburys Chocolate Eclairs
Maynards Wine Gums
Bassetts Jelly Babies
Maynards Sports Mixture
Aero Bubbles Mint - Pouch
M&Ms Peanut - Pouch
Revels - Pouch
Maltesers - Pouch
Minstrels - Pouch
Starburst
Rowntrees Fruit Pastilles
CDM Whole Nut
CDM Fruit & Nut
CDM
Bournville
CDM Whole Nut
CDM Fruit & Nut
CDM Caramel
CDM
Cadburys Buttons
Freddo
Flake
Wispa
Frys Turkish Delight
Picnic
Starbar
Twirl
Double Decker
Boost Glucose
Crunchie
Maynards Wine Gums
All RRSP’s listed are correct at the time of going to press, June 2009. We must stress that this is a recommended guide to pricing,
and you must use this guide in conjunction with your knowledge of your store and your Customer base.
21
Core Range and Recommended Retail Selling Prices
RRSP
Item
Size
Topic
Bounty Milk
Snickers
Snickers
Mars
Mars
Twix
Twix
Mars Delight
Galaxy Caramel
Galaxy Milk
Galaxy Ripple
Maltesers
Maltesers
Minstrels
Revels
M&M’s Peanut
Starburst
Skittles Original
Mars Planets
Milky Way Magic Stars
Milkyway
Yorkie Milk
Lion Bar
Kit Kat Chunky
Kit Kat Chunky Peanut
Kit Kat 4 Finger
Kit Kat Dark 4 Finger
Kit Kat Senses
Aero Mint Medium
Toffee Crisp
After Eight Munchies
Aero Bubbles
Munchies Original
Rolo
Milky Bar Buttons
Milkybar
Rowntrees Fruit Pastilles
Jelly Tots
Smarties
Kinder Bueno
Kinder Bueno White
Kinder Happy Hippo
Kinder Surprise Egg
Tic Tac (White)
Polo
Trebor Softmints
Trebor Softmints Spearmint
Trebor Extra Strong
Halls Mentholyptus
Halls Soothers Blackcurrant
Lockets Honey & Lemon
Std
Std
Std
Duo
Std
Duo
Std
King Size
Std
Std
Std
Std
Std
King Size
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Std
Stick
Stick
Stick
0.49
0.44
0.41
0.58
0.41
0.56
0.41
0.56
0.49
0.49
0.49
0.49
0.46
0.63
0.46
0.46
0.46
0.39
0.40
0.46
0.43
0.20
0.49
0.42
0.42
0.42
0.42
0.42
0.46
0.49
0.42
0.61
0.49
0.61
0.46
0.39
0.17
0.39
0.39
0.39
0.49
0.49
0.27
0.59
0.40
0.37
0.43
0.43
0.43
0.61
0.61
0.54
Stick
Stick
Single
Roll
Single
Mini Bag
Single
Single
Bar
0.29
0.29
0.10
0.10
0.15
0.10
0.29
0.35
0.10
70cl
275ml
70cl
275ml
70cl
70cl
275ml
2.99
1.49
2.99
1.49
3.29
3.29
1.39
Kids Confectionery
Barratt Black Jack
Barratt Fruit Salad
Haribo Maoam Minis
Barratt Frosties Kola
Chuppa Chups
Haribo Starmix
Barratt Dip Dab
Barratt Sherbet Fountain
Swizzels Refreshers Chew
Alcoholic RTD’s
Bacardi Breezer Orange
Bacardi Breezer Orange
Smirnoff Ice
Smirnoff Ice
WKD Iron Brew
WKD Blue
WKD Blue
Spirits
Three Barrels
22
70cl
13.75
ISSUE 03
JULY-SEPT 2009
Item
Size
RRSP
Martell VS
Martell VS
Glenlivet 12 Year Old
Glenmorangie Malt
Laphroaig Islay Single Malt
Jameson
Jack Daniels
Jack Daniels
Southern Comfort
Prince Consort Whisky
Prince Consort Whisky
Famous Grouse
Famous Grouse
Famous Grouse
Bells
Bells
Bells
Whyte & Mackay Whisky Scotland only
Glens Vodka
Prince Consort Vodka
Prince Consort Vodka
Smirnoff
Smirnoff
Smirnoff
Prince Consort Gin
Gordon’s Gin
Gordon’s Gin
Captain Morgan Rum
Captain Morgan Spiced Rum Scotland only
OVD Demerara Rum Scotland only
Bacardi
Bacardi
Malibu
Bailey’s
Tia Maria
Archers Peach Schnapps
Drambuie Scotland only
70cl
35cl
70cl
70cl
70cl
70cl
70cl
35cl
70cl
70cl
35cl
70cl
35cl
20cl
70cl
35cl
20cl
70cl
70cl
70cl
35cl
70cl
35cl
20cl
70cl
70cl
35cl
70cl
70cl
70cl
70cl
35cl
70cl
70cl
70cl
70cl
70cl
19.49
11.75
20.99
22.29
22.99
15.99
19.99
10.99
17.99
10.49
6.39
14.49
7.99
4.99
13.99
7.99
4.99
13.49
9.49
9.19
5.65
12.99
7.49
4.89
9.19
12.99
7.75
12.99
14.99
15.99
14.29
8.29
12.49
13.49
13.99
11.99
22.99
Beer & Lager
San Miguel
Peroni
Becks Bier
Kronenbourg 1664
Grolsch
Grolsch
Stella Artois
Stella Artois
Stella Artois
Carling
Carling
Carling
Fosters
Fosters
Budweiser
Budweiser
Carlsberg
Carlsberg Export
Carlsberg Export
Carlsberg Special Brew
Tennents Scotland only
Tennents Scotland only
Tennents Special Ale Scotland only
Tennents Super
McEwans Export Scotland only
Miller Genuine Draft Scotland only
Boddingtons Draught
John Smith’s Extra Smooth
Guinness Draught
Newcastle Brown Ale
Belhaven Best Ale Scotland only
Holsten Pils
330ml
330ml
275ml
500ml
275ml
500ml
330ml
568ml
500ml
568ml
500ml
300ml
500ml
568ml
500ml
300ml
500ml
275ml
500ml
500ml
500ml
568ml
500ml
440ml
500ml
330ml
440ml
440ml
440ml
550ml
440ml
500ml
1.05
1.29
0.95
1.08
1.19
1.32
0.99
1.40
1.18
1.45
1.25
1.09
0.98
1.10
1.38
1.03
1.01
0.84
1.19
1.67
0.95
1.15
0.93
1.59
1.09
1.09
0.93
0.98
1.38
1.57
1.12
1.26
568ml
568ml
1.99
1.50
Cider
Magners
Bulmers Original
All RRSP’s listed are correct at the time of going to press, June 2009. We must stress that this is a recommended guide to pricing,
and you must use this guide in conjunction with your knowledge of your store and your Customer base.
Core Range and Recommended Retail Selling Prices
Item
Size
RRSP
Merrydown Vintage Dry
Strongbow Super
Strongbow
Strongbow
Scrumpy Jack
Blackthorn
Olde English
Olde English
Woodpecker
Woodpecker
Eridgevale
Eridgevale
Diamond White
Diamond White
White Storm
White Storm
1Ltr
500ml
500ml
2Ltr
500ml
2Ltr
500ml
2Ltr
500ml
2Ltr
500ml
2Ltr
500ml
2Ltr
500ml
2Ltr
Item
Size
RRSP
2.59
0.91
0.87
3.29
0.88
3.09
0.95
2.95
0.81
3.09
0.69
2.09
0.95
2.95
0.75
2.25
Vintners Collection Liebfraumilch
Vintners Collection USA White Zinfandel
Vintners Collection USA Delicious Rose
1.5Ltr
75cl
75cl
8.55
4.35
4.15
75cl
75cl
75cl
70cl
70cl
70cl
70cl
70cl
70cl
1.5Ltr
75cl
75cl
4pk
9.49
7.99
6.99
3.99
3.99
4.15
4.15
4.99
6.99
2.99
1.49
1.99
3.49
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
75cl
6.99
8.29
7.49
6.49
6.49
4.99
4.99
5.49
5.49
5.49
8.49
6.29
6.29
6.49
6.29
6.49
5.49
5.49
4.49
5.99
5.99
5.99
4.99
4.99
4.99
4.99
4.99
4.49
4.49
5.49
5.49
5.49
4.29
4.29
4.75
4.75
7.49
7.49
6.49
6.49
5.75
5.75
4.99
4.35
4.59
4.35
4.35
4.59
4.15
4.15
4.35
4.15
4.15
4.85
4.05
4.05
4.59
Soft Drinks Ambient
2Ltr
2Ltr
2Ltr
2Ltr
2Ltr
2Ltr
2Ltr
2Ltr
2Ltr
2Ltr
2Ltr
1Ltr
600ml
1Ltr
1Ltr
1Ltr
1Ltr
1Ltr
4 x 250ml
1Ltr
1Ltr
1.5Ltr
1.5Ltr
1.5Ltr
1.75
1.75
1.69
1.69
1.69
1.65
1.65
1.65
1.35
1.39
1.39
1.79
1.99
1.19
1.19
1.25
1.49
1.45
3.99
0.99
0.99
0.76
0.81
1.07
330ml
330ml
300ml
330ml
330ml
0.35
0.35
0.39
0.26
0.26
375g
16’s
375g
320g
10’s
24’s
500g
375g
500g
375g
500g
375g
450g
375g
8’s
1.99
2.35
2.49
1.89
2.26
2.29
2.09
1.99
2.09
2.59
2.39
2.35
2.49
2.49
2.29
150g
150g
200g
12pk
300g
300g
1.45
1.38
1.09
1.21
1.89
1.89
Wines
Asti Martini
Montana Sauvignon Blanc
Campo Viejo Crianza
Lindemans Bin 50 Shiraz
Lindemans Bin 65 Chardonnay
Blossom Hill Red
Blossom Hill White
Blossom Hill White Zinfandel
Blossom Hill Merlot
Blossom Hill Pinot Grigio
Jacobs Creek Sparkling White
Jacobs Creek Grenache Shiraz
Jacobs Creek Shiraz Cabernet
Jacobs Creek Chardonnay
Jacobs Creek Semillon Chardonnay
Jacobs Creek Shiraz Rose
Echo Falls Merlot
Echo Falls Chardonnay
Echo Falls Rose
Gallo Chardonnay
Gallo Cabernet Sauvignon
Gallo White Grenache
Stowells Merlot
Stowells Tempranillo
Stowells Chenin Blanc
Isla Negra Cabernet Merlot
Isla Negra Sauvignon Semillon
JP Chenet Cabernet Syrah
JP Chenet Colombard Chardonnay
Kumala Cabernet Sauvignon Shiraz
Kumala Chardonnay Semillon
Kumala Rose
Rivercrest Red
Rivercrest White
Piat Dor Red
Piat Dor White
Hardy’s Nottage Hill Cabernet Shiraz
Hardy’s Nottage Hill Chardonnay
Hardy’s Stamp Shiraz Cabernet
Hardy’s Stamp Semillon Chardonnay
Hardys VR Shiraz
Hardys VR Chardonnay
Black Tower Rivaner
Vintners Collection Cabernet Chile
Vintners Collection Shiraz
Vintners Collection Sauvignon Blanc
Vintners Collection USA Merlot
Vintners Collection Aus Chardonnay
Vintners Collection USA Smooth Red
Vintners Collection USA Fruity White
Vintners Collection USA Chardonnay
Vintners Collection Italy Smooth Red
Vintners Collection Italy Fruity White
Vintners Collection Pinot Grigio
Vintners Collection Soft Red
Vintners Collection Dry White
Vintners Collection Liebfraumilch
ISSUE 03
JULY-SEPT 2009
Fortified Wine
Cockburn’s Fine Ruby Port
Harveys Bristol Cream
Croft Original
QC Cream
QC Medium
Eridge Royal Cream
Eridge Royal Medium
Stones Ginger Wine
Martini Extra Dry
Lambrini
Lambrini
Babycham Popping Cork
Babycham THP
Diet Coke
Coca Cola
Pepsi
Pepsi Max
Diet Pepsi
Dr. Pepper
Fanta Orange
Sprite
Schweppes Lemonade
Irn Bru
Irn Bru Diet Scotland only
Lucozade Original
Ribena Original
Robinsons Orange NAS
Robinsons Apple & Blackcurrant NAS
Robinsons Fruit & Barley Summer Fruits
Ocean Spray Cranberry Juice
Schweppes Tonic Water
Red Bull
Just Juice Orange
Just Juice Apple
Evian
Volvic Water
Volvic Touch Of Fruit Strawberry
Kids Soft Drinks
Panda Orange NAS
Panda Blackcurrant NAS
Fruit J’s Apple & Blackcurrant
Cool Characters Cherry Kiss
Cool Characters Lemon Buzz
Cereals
Alpen
Shredded Wheat
Nestle Multi Grain Cheerios
Sugar Puffs
Quaker Oatso Simple Original
Weetabix
Kellogg’s All Bran Flakes
Kellogg’s Fruit N Fibre
Kellogg’s Cornflakes
Kellogg’s Special K
Kellogg’s Frosties
Kellogg’s Crunchy Nut Cornflakes
Kellogg’s Rice Krispies
Kellogg’s Coco Pops
Kellogg’s Variety
Biscuits
Cadbury’s Milk Chocolate Fingers
Fox’s Viennese Milk Chocolate Sandwich
McVities All Butter Shortbread
McVities Jaffa Cakes
McVities Milk Chocolate Digestives
McVities Plain Chocolate Digestives
All RRSP’s listed are correct at the time of going to press, June 2009. We must stress that this is a recommended guide to pricing,
and you must use this guide in conjunction with your knowledge of your store and your Customer base.
23
Core Range and Recommended Retail Selling Prices
Item
Size
RRSP
McVities Plain Chocolate Digestives
McVities Caramel Milk Chocolate Digestives
McVities Milk Chocolate Hob Nobs
McVities Digestives
McVities Rich Tea
McVities Hob Nob
McVities Ginger Nut
Burtons Jammie Dodgers
Oreo Roll Pack
Maryland Traditional Chocolate Chip Cookies
Maryland Chocolate Chip & Hazelnut Cookies
Lifestyle Chocolate Digestives
Lifestyle Digestives
Lifestyle Custard Creams
Lifestyle Bourbon Creams
McVities Penguin
Nestle Kit Kat
Nestle Blue Riband
Jacobs Cheddars
Jacobs Cream Crackers
300g
300g
300g
300g
300g
300g
300g
150g
165g
150g
150g
300g
300g
300g
300g
9pk
6pk
6pk
150g
300g
1.89
1.85
1.89
0.99
1.05
0.99
1.25
0.99
0.99
0.99
0.99
0.99
0.65
0.65
0.65
1.49
0.99
0.99
1.15
0.95
Sauces, Stuffing, Oil, Condiments and Snack Meals
Crisp And Dry Oil
OXO Cubes
Bisto Gravy Granules
Paxo Stuffing
Saxa Salt
Heinz Tomato Ketchup
HP Sauce The Original
HP Original BBQ Sauce
Heinz Salad Cream
Heinz Salad Cream Light
Hellmans Mayonnaise
Sarsons Malt Vinegar Flip Top
Amoy Dark Soy Sauce
Lea & Perrins Worcestershire Sauce
Tabasco Sauce
Colmans English Mustard
Colmans Apple Sauce
Colmans Mint Sauce
Oceanspray Cranberry Sauce
Sharwoods Green Label Mango Chutney
Branston Original Pickle
Branston Small Chunk Pickle
Branston Hot Chilli & Jalapeno Relish
Haywards Traditional Onions
Haywards Silverskin Onions
Baxters Sliced Beetroot
Uncle Bens Express Long Grain Rice
Uncle Bens Express Basmati Rice
Tilda Easy Cook Basmati Rice
Buitoni Spaghetti
Buitoni Pasta Shapes
Sharwoods Medium Egg Noodles
Uncle Bens Medium Chilli Sauce
Homepride Curry Sauce
Sharwoods Korma Sauce
Sharwoods Rogan Josh Sauce
Dolmio Express Tomato & Basil
Dolmio Original Bolognese Sauce
Dolmio Extra Mushroom Bolognese Sauce
Dolmio Extra Onion/Garlic Sauce
Loyd Grossman Tomato & Chilli Sauce
Sacla Italia Classic Pesto
Sharwoods Hoi Sin & Spring Onion Sauce
Sharwoods Thai Green Curry
Uncle Bens Sweet & Sour Sauce
Homepride Pasta Bake Cheese & Bacon
Homepride White Wine & Cream Sauce
Knorr Chicken Tonight Honey & Mustard Sauce
Knorr Chicken Tonight French Country Chicken Sauce
Batchelors Pasta ‘n’ Sauce Chicken & Mushroom
Batchelors Savoury Rice Golden
Batchelors Super Noodles Chicken
Batchelors Super Noodles BBQ
Pot Noodle Chicken & Mushroom
24
1Ltr
12’s
170g
85g
750g
460g
255g
425g
460g
460g
400g
250ml
150ml
150ml
57ml
100g
250ml
250ml
190g
360g
360g
360g
380g
454g
454g
340g
250g
250g
500g
500g
500g
125g
500g
500g
420g
420g
380g
500g
500g
500g
350g
190g
425g
425g
500g
500g
500g
525g
525g
122g
120g
100g
100g
Standard
1.99
1.39
1.29
0.49
0.79
1.85
0.99
1.59
2.05
2.05
1.83
0.85
0.85
1.29
1.23
0.90
1.05
1.05
1.09
1.63
1.29
1.29
1.65
1.99
1.69
0.89
1.65
1.65
2.49
0.89
1.09
0.65
1.85
1.49
1.55
1.55
1.75
1.85
2.09
2.09
1.79
1.75
1.69
1.69
1.85
1.59
1.49
1.87
1.87
1.09
0.89
0.83
0.83
1.01
ISSUE 03
JULY-SEPT 2009
RRSP
Item
Size
Pot Noodle Beef & Tomato
Pot Noodle Curry
Standard
Standard
1.01
1.01
5 Sachet
5 Sachet
5 Sachet
400g
400g
400g
400g
415g
415g
415g
415g
1.45
1.45
1.45
0.89
0.89
0.89
0.89
0.89
0.89
0.89
0.89
410g
410g
410g
410g
475g
475g
560g
400g
425g
340g
200g
200g
75g
75g
75g
213g
200g
200g
185g
185g
185g
120g
120g
125g
155g
410g
410g
415g
415g
200g
420g
420g
400g
400g
400g
410g
400g
88g
176g
198g
340g
300g
300g
300g
300g
300g
300g
300g
300g
300g
290g
290g
415g
400g
420g
2.25
1.69
1.69
1.19
2.55
2.55
1.49
0.79
0.85
2.55
1.19
1.79
0.65
0.65
0.65
2.99
1.75
1.75
1.65
1.65
0.89
0.85
0.85
1.15
0.45
1.39
1.39
1.19
0.69
0.55
0.65
0.45
0.55
0.55
1.19
1.19
1.19
0.75
1.29
0.65
0.85
0.49
0.47
0.39
0.49
0.35
0.35
0.49
0.45
0.42
0.85
0.89
0.66
0.45
0.45
1kg
250g
0.93
1.39
Soup
Batchelors Cup a Soup Minestrone
Batchelors Cup a Soup Tomato
Batchelors Cup a Soup Chicken
Heinz Tomato Soup
Heinz Vegetable Soup
Heinz Chicken Soup
Heinz Oxtail Soup
Baxters Chicken Broth Soup
Baxters Minestrone Soup Scotland only
Baxters Scotch Broth Soup Scotland only
Baxters Cock-A-Leekie Soup Scotland only
Canned Veg, Meat & Fish
Princes Tender Stewed Steak
Stagg Classic Chilli Con Carne
Stagg Grande Chicken Chilli With Beans
Fray Bentos Meatballs In Gravy
Fray Bentos Steak & Kidney Pie
Fray Bentos Chicken & Mushroom Pie
Princes Jumbo Hot Dogs 6’s
Princes Hot Dogs 8’s
Goblin Hamburgers 4’s
Princes Corned Beef
Princes Ham
Spam Chopped Pork & Ham
Princes Chicken Paste
Princes Beef Paste
Princes Tuna & Mayo Paste
John West Wild Red Salmon
John West Tuna Steak In Oil
John West Tuna Steak In Brine
John West Tuna Chunks In Brine
John West Tuna Chunks In Oil
Lifestyle Tuna Chunks
Princes Sardines In A Rich Tomato Sauce
Princes Sardines In Extra Virgin Olive Oil
Princes Mackerel In Olive Oil
Glenryck Pacific Pilchards In Tomato Sauce
Crosse & Blackwell Hunger Breaks The Full Monty
Crosse & Blackwell Hunger Breaks All Day Breakfast
Heinz Baked Beans With Pork Sausages
Heinz Baked Beans
Heinz Baked Beans
Branston Baked Beans
Lifestyle Baked Beans
Heinz Spaghetti
Heinz Spaghetti Hoops
Heinz Spaghetti Bolognese
Heinz Ravioli
Heinz Macaroni Cheese
Smash Original
Smash Original
Green Giant Corn Niblets
Green Giant Sweetcorn
Lifestyle Whole Carrots
Lifestyle Sliced Carrots
Lifestyle Mushy Peas
Lifestyle Garden Peas
Lifestyle Marrowfat Peas
Lifestyle Processed Peas
Batchelors Mushy Peas
Bigga Marrowfat Peas
Crosse & Blackwell New Potatoes
Crosse & Blackwell Sliced Mushrooms
Crosse & Blackwell Whole Button Mushrooms
Batchelors Red Kidney Beans
Lifestyle Plum Tomatoes
Lifestyle Chopped Tomatoes
Hot Beverages
Silverspoon Granulated Sugar
Cadburys Drinking Chocolate
All RRSP’s listed are correct at the time of going to press, June 2009. We must stress that this is a recommended guide to pricing,
and you must use this guide in conjunction with your knowledge of your store and your Customer base.
Core Range and Recommended Retail Selling Prices
Item
Size
RRSP
Nescafe Original
Nescafe Gold Blend
Nescafe Original Decaffeinated
PG Pyramid Teabags
Tetley Teabags
Scottish Blend Teabags Scotland only
100g
100g
100g
80’s
80’s
80’s
2.99
3.95
2.79
1.98
1.79
1.98
59g
420g
220g
415g
1.5kg
1.5kg
100g
100g
340g
340g
340g
454g
340g
227g
400g
250g
425g
425g
410g
150g
135g
125g
0.79
0.86
0.57
0.99
1.49
1.49
0.59
0.75
1.35
1.35
1.35
1.59
2.05
1.39
1.70
2.49
1.09
0.95
0.79
0.55
0.59
0.45
100g
100g
12pk
12pk
12pk
400g
400g
100g
100g
12pk
12pk
12pk
390g
390g
6pk
85g
100g
375g
375g
1.2kg
400g
150g
400g
385g
400g
1200g
6pk
650g
1.5kg
1.5kg
1kg
140g
7’s
2’s
12’s
0.31
0.31
3.49
3.49
4.29
0.59
0.59
0.35
0.35
3.75
3.75
3.75
0.68
0.68
3.89
0.46
0.57
1.25
1.25
0.95
0.57
0.75
0.55
0.61
0.61
1.70
3.49
1.53
3.65
3.65
2.55
1.53
1.99
1.73
1.35
9’s
128g
163g
250ml
250ml
250ml
200ml
1.29
0.52
0.58
0.56
0.56
0.53
1.49
Homebake/Fruit/Desserts
Angel Delight Strawberry
Del Monte Peach Slices In Syrup
Del Monte Sliced Pineapple In Own Juice
Del Monte Fruit Cocktail In Juice
McDougall’s Fine Plain Flour
McDougall’s Fine Self Raising Flour
Lifestyle Bicarbonate of Soda
Lifestyle Baking Powder
Hartley’s Best Strawberry Jam
Hartley’s Best Raspberry Seedless Jam
Hartley’s Best Apricot Jam
Robertson’s Golden Shred Marmalade
Gales Pure Clear Honey
Sunpat Peanut Butter Crunchy
Nutella
Marmite Yeast Extract
Ambrosia Devon Custard
Ambrosia Creamed Rice
Carnation Evaporated Milk
Ambrosia Devon Custard Pot
Hartley’s Strawberry Jelly Block
Rowntrees/Hartley’s RTE Strawberry Jelly
Pet Food
Felix Pouch Chicken
Felix Pouch Tuna
Felix Pouch CIJ Mixed
Felix Pouch CIJ Fish
Felix Pouch As Good As It Looks Favourites
Felix Chicken In Jelly
Felix Tuna In Jelly
Whiskas Pouch Chicken
Whiskas Pouch Tuna
Whiskas Pouch Favourites
Whiskas Pouch Fisherman Choice
Whiskas Pouch In Gravy
Whiskas Salmon In Jelly
Whiskas Supermeat Rabbit
Whiskas In Jelly Mixed 400g
Gourmet Pearl Pouch Chicken
Sheba Turkey & Chicken
GoCat Chicken/Duck/Rabbit
GoCat Tuna/Herring/Vegetable
Chunky Beef
Butchers Tripe & Chicken
Cesar Turkey & Lamb
Winalot Chicken
Pedigree Chicken
Pedigree Loaf Original
Pedigree Loaf Original
Pedigree Cuts In Gravy Mixed 400g
Bonio Original
Bakers Complete Beef & Vegetable
Bakers Complete Chicken & Vegetable
Bakers Complete Gravy Bites Beef
Bakers Allsorts
Pedigree Dentastix Medium
Pedigree Jumbone Small/Medium
Pedigree Schmackos Beef
Baby Products
Farley’s Rusks Reduced Sugar
Heinz Baby Food VAS
Heinz Baby Food VAS
SMA 1st Infant Milk
SMA 2nd Infant Milk
SMA Progress Milk
Johnsons Baby Lotion
ISSUE 03
JULY-SEPT 2009
Item
Size
RRSP
Johnsons Baby Shampoo
Johnsons Baby Powder
Sudocrem
Pampers Baby Wipes Sensitive Refill
Huggies Size 3 Midi Small/Medium
Huggies Size 4 Maxi Medium
Huggies Size 5 Junior Large
Pampers Baby Dry Size 4 Maxi
Pampers Baby Dry Size 5
200ml
200g
125g
63’s
18’s
16’s
14’s
20’s
16’s
1.19
1.19
2.49
2.74
2.79
2.79
2.79
3.79
3.79
Single
Single
Box
Box
Box
2 Roll
2 Roll
4 Roll
2 Roll
4 Roll
2 Roll
2 Roll
2 Roll
4 Roll
2 Roll
0.39
0.39
1.15
2.09
1.99
1.19
1.19
2.15
1.15
2.25
1.15
1.15
0.99
1.79
0.99
300ml
Twin
Single
750ml
750ml
750ml
500ml
500ml
40’s
500ml
500ml
500ml
500ml
750ml
500ml
300ml
500ml
500ml
500ml
15’s
15’s
800g
800g
16’s
18’s
680g
800g
16’s
730ml
730ml
730ml
750ml
750ml
750ml
750ml
750ml
500g
1.36
1.09
2.00
1.64
0.79
1.29
0.69
2.21
1.29
1.09
1.59
1.59
1.59
3.30
1.59
1.29
0.79
1.49
1.49
2.99
2.99
2.57
3.49
2.49
3.04
2.99
3.29
2.99
2.89
3.99
3.99
1.99
1.99
1.69
1.69
0.99
4.20
200ml
200ml
200ml
200ml
250ml
150ml
150ml
150ml
200ml
2.49
1.99
1.99
3.35
1.99
2.29
2.29
2.79
1.99
Paper Products
Velvet Handy Andies
Kleenex Handy Balsam Tissues
Lifestyle Regular Tissues
Kleenex Regular Balsam
Kleenex For Men
Lifestyle Kitchen Towel White
Fiesta Kitchen Towel White
Andrex White Toilet Tissue
Andrex White Toilet Tissue
Andrex Quilted Toilet Tissue White
Andrex Warm Natural Toilet Tissue
Andrex Pink Toilet Tissue
Lifestyle White Toilet Tissue
Lifestyle White Toilet Tissue
Lifestyle Pink Toilet Tissue
Household/Laundry
Airwick Air Freshener Lavender
Jeyes Bloo Blue Block
Harpic 3 In 1 ITB Block - Lavender
Harpic Duraguard Limescale Remover Liquid Original
Lifestyle Bleach
Domestos Original Bleach
Lifestyle Disinfectant
Dettol 4 In 1 Multi Action Spray - Green Apple
Flash Lemon Wipes
Flash Multipurpose Liquid - Lemon
Flash Spray With Bleach
Cif Cream Lemon
Mr Muscle Lemon Kitchen Cleaner
Cillit Bang Grime & Lime
Mr Muscle Window Spray
Mr Sheen Furniture Polish Original
Lifestyle Washing Up Liquid
Fairy Liquid Original
Fairy Liquid Lemon
Finish Dishwasher Tablets 5 In 1 Lemon
Fairy Active Bursts - Lemon
Surf Washing Powder - Tropical
Ariel Bio
Ariel Tabs
Persil Tabs Non-Bio
Daz Auto Regular
Bold 2 in 1 Lavendar & Camomile
Bold Tablets Ocean Clear
Surf Small & Mighty Liquid - Tropical
Persil Small & Mighty Liquid - Bio
Persil Small & Mighty Liquid - Non Bio
Comfort Concentrated Fabric Conditioner - Pure
Comfort Concentrated Fabric Conditioner - Blue
Lenor Concentrate Summer Breeze
Lenor Concentrate Spring Awakening
Lifestyle Fabric Conditioner Lavendar & Camomile
Vanish Oxi Action Multi
Toiletries
Head & Shoulders Shampoo Classic Clean
Pantene Shampoo Classic Care
Pantene Conditioner Classic Care
VO5 Mega Hold Gel
Silvikrin Hairspray Firm
Sure APA Cotton Fresh
Sure APA Active For Men
Lynx Bodyspray Africa
Gillette Shaving Gel Sensitive
All RRSP’s listed are correct at the time of going to press, June 2009. We must stress that this is a recommended guide to pricing,
and you must use this guide in conjunction with your knowledge of your store and your Customer base.
25
Core Range and Recommended Retail Selling Prices
Item
Size
RRSP
Gillette Blue II Fixed Disposable
Carex Handwash Original
Dove Soap Cream Twin Pack
Radox Showergel Fresh
Colgate Toothbrush Twister
Colgate Toothpaste Total
5’s
250ml
100g
250ml
Single
50ml
1.79
1.51
1.54
1.99
1.00
1.29
16’s
10’s
16’s
14’s
12’s
20’s
20’s
16’s
1.15
1.15
1.99
1.99
1.99
2.85
2.85
2.49
12pk
16pk
12pk
16pk
5pk
5pk
16’s
125ml
100ml
24pk
10pk
6pk
100ml
24pk
12’s
10’s
2.01
2.25
1.69
2.68
3.49
1.89
3.49
3.69
3.49
1.98
2.58
4.19
2.30
2.40
4.35
1.26
80’s
40’s
326g
325g
490g
568ml
300g
1.5kg
1.5kg
15g
25g
16’s
Box
10m
5m
40’s
10’s
20’s
1Ltr
1Ltr
1Ltr
1Ltr
1Ltr
2Ltr
2Ltr
2Ltr
2Ltr
1Ltr
10’s
10’s
0.99
0.65
0.69
0.79
0.79
0.75
0.65
0.99
0.99
0.69
0.69
0.36
1.29
0.45
0.65
0.89
0.85
0.99
0.89
0.89
0.89
2.29
1.59
0.59
0.59
0.59
0.69
0.77
1.39
1.25
Feminine Hygiene
Kotex Super
Kotex Maxi Nighttime
Always Ultra Normal
Always Ultra Normal With Wings
Always Ultra Long With Wings
Tampax Regular Tampons
Tampax Super Tampons
Lil-lets Super Plus Tampons
Medicine
Nurofen Tablets
Anadin Extra
Anadin Paracetamol
Sudafed Dual Relief
Lemsip Max Cold & Flu
Lemsip Cold & Flu
Beechams Flu Plus Caplets
Benylin Chesty Adult Cough Medicine
Calpol 2 Months+
Rennie Peppermint Tablets
Alka Seltzer
Imodium Instants
TCP Antiseptic
Pro Plus
Benadryl Allergy Relief
Elastoplast Fabric Assorted
ISSUE 03
JULY-SEPT 2009
Item
Size
RRSP
Marlboro Gold (Lights)
Mayfair KS
Mayfair KS
Mayfair Smooth KS
Mayfair Smooth SKS
Mayfair SKS
No.3 KS
No.3 KS
No.3 SKS
No.3 SKS
Regal KS
Regal KS
Richmond KS
Richmond SKS
Richmond SKS
Richmond SKS Menthol
Royals Red KS
Silkcut Purple
Sovereign KS
Sovereign KS
Café Crème
Café Crème Blue
Classic
Hamlet
Hamlet Miniatures
Amber Leaf
Cutters Choice
Drum
Drum Gold
Golden Virginia
Gold Leaf
Old Holborn
Samson
10’s
20’s
10’s
20’s
20’s
10’s
20’s
10’s
20’s
10’s
20’s
10’s
20’s
20’s
10’s
20’s
20’s
20’s
20’s
10’s
10’s
10’s
5’s
5’s
10’s
12.5g
12.5g
12.5g
12.5g
12.5g
11.5g
12.5g
12.5g
3.00
4.92
2.51
4.92
4.98
2.54
4.29
2.17
4.31
2.19
5.85
3.00
4.89
4.99
2.55
4.99
4.78
5.85
5.07
2.59
3.65
3.65
3.89
3.89
3.68
2.76
2.74
2.78
2.78
3.02
2.58
3.02
2.85
Lifestyle Own Brand
Lifestyle Round Teabags
Lifestyle Round Teabags
Lifestyle Sweetcorn Kernels
Lifestyle Brown Sauce
Lifestyle Squeezy Tomato Sauce
Lifestyle Distilled Vinegar
Lifestyle Rich Tea
Lifestyle Plain Flour
Lifestyle Self Raising Flour
Lifestyle Mixed Herbs
Lifestyle Whole Black Pepper
Lifestyle Paracetamol Tubs
Lifestyle Strongest for Men Tissues
Lifestyle All Purpose Cling Film 350mm
Lifestyle Foil 300mm
Lifestyle Pedal Bin Liners
Lifestyle Refuse Sacks
Lifestyle Swing Bin Liners
Lifestyle UHT Semi Skimmed Milk
Lifestyle UHT Skimmed Milk
Lifestyle UHT Whole Milk
Lifestyle Sunflower Oil
Lifestyle Vegetable Oil
Lifestyle Cola
Lifestyle NAS Cherryade
Lifestyle NAS Lemondade
Lifestyle Premium Cloudy Lemonade
Lifestyle Pure Orange Juice
LV Junior Nappies
LV Maxi Nappies
*Some recommended lines may vary by region.
Tobacco (Cigarettes, Cigars, Hand Rolled)
Benson & Hedges Gold
Benson & Hedges Gold
Benson & Hedges Silver
Embassy No.1 KS
Lambert & Butler KS
Lambert & Butler KS
Lambert & Butler KS Gold (Lights)
Marlboro Gold (Lights)
26
20’s
10’s
20’s
20’s
20’s
10’s
20’s
20’s
5.85
3.00
5.29
5.85
5.30
2.72
5.30
5.85
All RRSP’s listed are correct at the time of going to press, June 2009. We must stress that this is a recommended guide to pricing,
and you must use this guide in conjunction with your knowledge of your store and your Customer base.
ISSUE 03
JULY-SEPT 2009
Go Nuts over Crisps & Snack sales
How to get the most out of this growing category
It seems the UK is a nation of snackers. Despite a
recession, Consumers are reluctant to forgo their
savoury treats and as a result the total crisps,
snacks and nuts market has grown by 7.1% over
the last year and is worth £2.1 billion…that’s a
staggering 9 billion packs of crisps, snacks and
nuts sold every year!
So how can you get the most out of this growing
category? With over 1,900 skus in this category it
is difficult to know what you should be stocking
and how to maximise your range to boost sales.
It is worth remembering that 80% of your crisps
and snack sales come from just 12% of the lines.
Your Crisps, Snacks and Nuts fixture should be
segmented into four key sectors: Singles,
Sharing, Multipacks and Nuts, and allocation
of space should be split with 70% dedicated to
Singles, 10% to Multipacks, Sharing 15% and
Nuts should make up 5%. Follow Landmark
Wholesale’s Hot House
recommended
planogram for Crisps,
Snacks and Nuts.
See page 31.
CONTINUED
PG 30
The Top Best Selling Crisps and Snacks*
Sharing
4.
Walkers Crisps Meaty
21 Pack 25gm
8.
Doritos Tangy Cheese
40gm
1.
Pringles Original 170gm
5.
Pringles Sour Cream &
Onion 170gm
McCoy’s Crisps Classic
6 Pack 32gm
9.
2.
Doritos Chilli Heatwave
40gm
3.
Doritos Tangy Cheese
140gm
Handypack
10. Mega Monster Munch
Flamin’ Hot 40gm
4.
Doritos Cool Original
135gm
1.
Walkers Crisps Cheese &
Onion 35gm
11. Walkers Crisps Smoky
Bacon 35gm
5.
Pringles Salt & Vinegar
170gm
2.
Walkers Crisps Ready
Salted 35gm
3.
Walkers Crisps Salt &
Vinegar 35gm
4.
Quavers Cheese 17gm
14. Walkers Big Eat Crisps
Ready Salted 50gm
Walkers Crisps Prawn
Cocktail 35gm
15. Wotsits Cheese 19gm
Multipack
1.
Walkers Crisps Assorted
6 Pack 25gm
5.
2.
Walkers Crisps Variety
14 Pack 25gm
6.
12. McCoy’s Crisps Salt & Malt
Vinegar 50gm
13. McCoy’s Crisps Cheddar &
Onion 50gm
Walkers Big Eat Crisps
Cheese & Onion 50gm
Sharing and Multipack sales within independent
3.
Walkers
Crisps
Assorted
7.
McCoy’s
Flameremain the biggest opportunity and
so it is vital that you stock the best selling
lines to Crispsstores
* AC Nielsen Independents
21 Pack 25gm
Grilled Steak 50gm
maximise your sales and profits.
should be a majorMAT
focus
for Retailers
in 2009PG 30
CONTINUED
28.03.09
T: 01908 255 300 E: landmark@lmkcc.co.uk
29
Retail Matters
Sharing and Multipack sales within Independent
Stores remain the biggest opportunity and should
be a major focus for Retailers in 2009 and
beyond.
the total crisps,
snacks and nuts market
is worth £2.1 billion
Sharing represents the biggest incremental sales
opportunity for Crisps, Snacks and Nuts sales.
Whilst the average Independent store will stock
only one Sharing line, its high street competitor
will carry more than 15 Sharing lines.
Multipacks are also an untapped area within the
Independent Sector. Currently most Independent
Retailers do not stock Multipacks, but it is a great
way of offering value to the Consumer whilst
driving sales for the Retailer. A core range of 3 or
4 best sellers will do well.
Building Blocks to Success
1. Right Range – Stocking the wrong range can
cost your store thousands of pounds each year
in lost Crisps & Snacks sales. The Top 40 Best
Selling lines will generate over £4,000 more in a
year than the next best 40 lines.
2. Right Space – Focus on the Best Sellers and
ensure they are always available. Merchandise
Standard and Big Eat bags separately so the
Customer can see the difference in size and
price easily on the fixture. Having a minimum of
two facings per product will enable the
Consumer to find what they want easily.
Encourage shoppers to trade up to higher value
lines by making them more visible – merchandise
these lines at eye line on the shelf or in high
traffic areas of the store. Try clip strips to save
space and also as a way of displaying seasonal
lines and cross promoting with other categories
in store, for example Beer or Soft Drinks.
Sharing represents the
biggest incremental sales
opportunity for Crisps,
Snacks and Nuts sales.
30
www.landmarkwholesale.co.uk
ISSUE 03
JULY-SEPT 2009
4. Promotions – Strategically use promotional
activity to drive sales. Make sure these are
communicated to your Customers in-store
through effective point of sale and also on any
Consumer leaflets you distribute locally.
5. Value – Consumers are looking for value
more than ever these days. Help them out by
offering price-marked packs to inspire loyalty
and confidence.
3. Secondary Displays – Drive impulse buys
and create additional focus for Crisps, Snacks
and Nuts in store by using secondary fixtures,
for example near the till. Also, think about tapping
into the Lunchtime trade, and site
Crisps and Snacks together with Soft Drinks
and Sandwiches to make the most of this
opportunity.
6. Service – Great Customer service is
essential and should underpin everything a
Retailer does. Staff friendliness, store cleanliness,
product knowledge, attentiveness and attitude
are absolutely critical to success.
Multipacks are a great way of
offering value to the Consumer
and driving sales for you
3M RECOMMENDED CRISPS AND SNACKS PLANOGRAM - ENGLAND & WALES
T: 01908 255 300 E: landmark@lmkcc.co.uk
31
ISSUE 03
JULY-SEPT 2009
Dates for the Diary
Make a note of these major dates, so you can build activity promotions and
ensure you have enough stock to maximise sales at these key times.
July
September
4th
Wimbledon Ladies Final
4th
South Africa vs. British & Irish
Rugby Lions
5th
International Football Friendly
5th
5th
Wimbledon Men’s Final
12th
German Grand Prix
26th
Hungarian Grand Prix
5th
9th
The FA Community Shield,
Wembley
12th
9th
England vs. Croatia,
9th
2010 World Cup Qualifier
Northern Ireland vs. Slovakia,
2010 World Cup Qualifier
9th
Scotland vs. Netherlands,
12th
2010 World Cup Qualifier
9th
Wales vs. Russia,
13th
2010 World Cup Qualifier
Italian Grand Prix
Holland vs. England,
International Football Friendly
Scotland vs. Macedonia,
2010 World Cup Qualifier
1st/ 3rd Bank Holiday (Scotland & Ireland)
The Football League 09/10 starts
Poland vs. Northern Ireland,
2010 World Cup Qualifier
August
8th
England vs. Slovenia,
Montenegro vs. Wales,
International Football Friendly
12th
Northern Ireland vs. Israel,
International Football Friendly
12th
Norway vs. Scotland
2010 World Cup Qualifier
15th
The Premier League 2009/10 starts
29th/31st Bank Holiday (England)
Make the most
of the Biggest
1st Test Cardiff, 8th – 12th July
Summer of
2nd Test Lord’s, 16th – 20th July
Cricket –
3rd Test Edgbaston, 30th July – 3rd August
The Ashes 2009
4th Test Headingly, 7th – 11th August
England vs.
5th Test The Oval, 20th – 24th August
Australia
T: 01908 255 300 E: landmark@lmkcc.co.uk
33
ISSUE 03
JULY-SEPT 2009
Back to School
Educate yourself for Back to School Sales
The words ‘Back to School’ can instil fear into
school children up and down the country but
exhilaration into the hearts of Independent
Retailers. Over the last few years, the lucrative
Back to School market has been overrun by the
Supermarkets. There is still, however a real
opportunity for Independent Retailers to actively
generate interest and extra business at this key
time of the year.
There are two areas that you should be looking at
in order to capitalise on the Back to School boost
in sales – lunch box items and stationery.
Help busy parents source their lunch box fillers
locally, by stocking up on multipacks of soft
drinks, such as Fruit Shoots, crisps and snacks
and sandwich items such as bread rolls, cheese
and cold meats. Promote your store as a place to
stock up with these items with POS.
The UK Back to School stationery market was
worth £68m in 2008 and with the Independent
Sector representing 30% of the total retail market,
the size of the prize is enticing to say the least. In
the stationery market some
products are high volume lines
whereas others are high
value, and it is up to you to
decide which range or
combination of lines is right
for your store and your
Customers. For example,
the traditional ballpoint
pen is a low value item
but will generate high
volume sales,
compared to a higher
value item such as a
fountain pen which may
not sell as many units.
34
Stationery to consider stocking:
• Ballpoint pens /Biro pens
• Marker Pens
• Highlighter Pens
• Correction Fluid eg. Tippex
• Colour Pencils
• Felt Tip Pens
(Higher End Market eg Fountain Pens &
Mechanical Pencils)
lucrative Back to School
market... a real opportunity
for Independent Retailers
The Back to School period is a key sales time for
the whole of the office products industry, so aim
promotions, multi-deals and offers at children and
adults alike. On kid’s fun and funky products it’s
important to appeal to the children but also offer
value to the parent who invariably will be the ones
having to pay for it. Try running promotions that
combine a number of products or offer money off
on selected packs.
Here are some top tips to make the grade:
From early August to the middle of September,
stock up on your Back to School ranges to
ensure parents know you have these items in
store and maintain good levels of availability.
Create a dedicated Back to School fixture for
some in-store theatre and to capture impulse
buys.
Create atmosphere in-store with retail hanging
banners as an effective way of promoting your
Back to School range. Use POS in the form of
posters, wobblers and shelf talkers to get parent’s
attention when they are in-store and browsing the
fixture.
www.landmarkwholesale.co.uk