The Santa Clara County Association of REALTORS®

Volume 11, Number 01
www.sccaor.com
January 2015
The Santa Clara County Association of REALTORS®
2015 CORPORATE SPONSORS
2015 MEDIA SPONSORS
Off Price Carpet
IN THIS ISSUE
Page 3 - President’s Perspective
Page 4-5 - From the Desk of the CEO
Page 6 - Meet Your 2015 President
Page 8-14- Introducing Your 2015 Officers and Board of Directors
Page 15 - Book Club of the Month
Page 16 - SCCR Foundation Raises $1,700 for
Local Foster Youth
ADVERTISERS
Page 3 - Union Bank Page 5 - Umpqua Bank
RE Source
The RE Source is the official monthly publication of
the Santa Clara County Association of REALTORS®.
Our Mission
The Santa Clara County Association of
REALTORS® exists to meet the business,
professional and political needs of its
members and to promote and protect home
ownership and private property rights.
President
Craig Gorman
President-elect
Trisha Motter
Page 17 - Education
Page 18 - SCCAOR New Members
Page 19 - SCCAOR REALTOR® Store
Page 20 - Appy Hour
Page 21 - MLSListings Corner
Page 22- Calendar of Events and November MLSListings statistics
Page 7 - Guaranteed Rate
Page 20 - Off Price Carpet
1651 North First St, San Jose, CA 95112; 408.445.8500; www.sccaor.com
Board of Directors
Mike Bui
William Chea
Kevin Cole
Brad Gill
Anne Hansen
Sandy Jamison
Don Jessup
Michelle Lin
Barbara Lymberis
Ryan Mull
Nick Pham
Carl San Miguel
Myron Von Raesfeld
Bonnie Wilson
SCCAOR Staff
Chief Executive Officer
Neil Collins
Vice President
Mike D’Ambrosio
Executive Assistant
Alma Moreno
Treasurer
Rick Smith
Accounting
Karen Huang, Accounting Manager
Jenny Dodgson, Accounting Clerk
SCCAOR is not liable and assumes no responsibility for the accuracy
of the information enclosed in this publication. The opinions
expressed in this publication are not necessarily the views/opinions
of SCCAOR. SCCAOR does not endorse the companies, products or
services advertised in this publication unless stated.
Education
Hilda Ramirez, Director of Education
Government Affairs
Anil Babbar, Director of Government Affairs
Membership Services
Tracey Lee, Sr. Membership Coordinator
Kim Dang, Membership Coordinator
William Santillana, Senior Membership Coordinator
Kimberly Westfall, Membership Coordinator
Professional Standards
Ellen Santomauro, Director of Professional
Standards
Public Relations/Marketing
Julie McCoy, PR Coordinator
Roman Goshev, Marketing/Events Coordinator
Technology
Max Valdez, Director of Technology
Leonard Cino, Systems Administrator
PRESIDENT’S PERSPECTIVE
Craig Gorman– 2015 SCCAOR President
Team. A simple word that describes a group
of people with different skills and different
tasks, who work together on a common
goal. As our Association moves forward,
while working together as a team, we gain
strength in numbers and can better serve our
members as well as the general public. My
vision for 2015 is that we work together as a
team to make SCCAOR the strongest and best
real estate association in history.
As SCCAOR’s new President, I’m taking the
reins from Myron Von Raesfield, commonly
known as The Count! For the past few years,
I have been honored to work with Myron as
well as SCCAOR’s Board of Directors. Myron
is an extremely dedicated leader who has
passion and drive and always puts the interest
of our members first.
He is a poster child of an amazing leader
because he is able to juggle being the father
of six while also finding time to serve as
Broker/Owner of Click Home Realty and Real
Source Property Management. He has been
extremely involved with city and county real
estate issues as well as developing the area
around Levi’s Stadium in Santa Clara.
Most people with that much on their plate
would say that they do not have time to serve
as President of SCCAOR, but not Myron. We
were extremely fortunate to have him lead our
Association and Board of Directors through the
past year. On behalf of the Board of Directors
and the members of SCCAOR, I would like
to thank him for stepping up and doing an
awesome job of leading our Association
through a trying year full of change.
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3 | RE Source
From the Desk of the CEO
January 2015
When I became CEO of SCCAOR two years ago,
I made it a point to get out and meet with as
many members as I could on a one-on-one basis.
I discovered there was some misconception
regarding how our Association runs. We are not
a top-down organization. Rather, we operate
from the bottom up. Our committees and task
forces do a lot of the heavy lifting.
It is at the committee level where policy
recommendations are formed. Additionally, it
is at the committee level where the strategic
initiatives of our association are brought up.
Rarely does SCCAOR recommend a policy unless
it has been fully vetted by the appropriate
committee. Your participation at the committee
level is vital to our organization. Our Board of
Directors consists of 19 representatives, yet our
13 committees have more than 200 volunteers.
If you served on a committee in 2014, or
at any other time in the past, why not do it
again in 2015? You can serve on a committee
you’ve already been involved with or on a new
committee or both. Meanwhile, if you haven’t
ever served on a committee, why not give it
a shot in 2015? It’s a great way to meet new
people and to help SCCAOR be successful.
Below is a list of the many committees we have
at SCCAOR that you can get involved with.
• Affiliate Committee: consists of members
who are from different sectors of the real
estate industry. Together, they collaborate
to come up with innovative ideas that will
add value to the real estate community.
The committee is dedicated to providing
education, knowledge and value to members.
• Education Committee: reviews current
classes and promotes educational seminars
for the professional benefit of our members.
• Grievance Committee: reviews ethical
complaints and violations of the National
Association of REALTORS® Code of Ethics.
• Local
Candidate
Recommendation
Committee: ensures SCCAOR’s voice is heard
in the political arena through its process of
endorsing candidates for office.
RE Source | 4
• Leadership Development Committee: is
charged with identifying, recruiting and
training members who are interested in
volunteer and leadership roles within the
Association.
• Local Government Relations Committee:
educates members and the public on
property rights & real estate issues. The
committee reviews proposed ordinances and
takes positions of support or opposition.
• Membership Committee: is tasked with
increasing membership by better aligning
programs and benefits to meet our members’
needs. They also act as Ambassadors for new
members.
• Ombudsman Committee: acts as a ‘first
responder’ for questions on procedures
and inquiries including: general real
estate questions, transactions, ethics, and
enforcement issues. Ombudsman cannot
render an opinion on claims or speculate on
their success.
• Professional Standards Committee:
enforces the code of ethics and equal
opportunities by resolving disputes between
members and the general public.
• The Santa Clara County REALTORS®
Foundation: raises money through real
estate industry events to support non-profit
housing and social benefit organizations.
• Special Events Committee: assists staff
with planning and organizing events such
as our Member Baseball Night, Membership
Barbecue, Chili Cook Off, Convention and
Tradeshow, and the Holiday Celebration.
• The Finance and Strategic Planning
Committee: reviews SCCAOR’s budgets and
Strategic Plan to ensure the financial success
of the Association.
• The Young Professionals Network: is
geared towards those who are ‘young’ in
the real estate business and helping them
develop the skills, knowledge and expertise
to be successful REALTORS®.
Neil Collins, SCCAOR CEO
As you can see, we have lots of great
choices. While we already have a great core of
volunteers, there’s room for more. Your insight
and knowledge is very much appreciated. The
stronger the committees we have, the stronger
our Association will be because we will have a
true reflection of our membership represented.
While there are a few committees that are
by invitation only because of the confidential
nature of them, there are plenty of choices from
which you can choose. If this is your first time
home lending,
locallydo
grown
volunteering,
please
not hesitate to contact
me directly (neil@sccaor.com) so I can match
you up to a committee that best matches your
strengths and interest.
Thank you for making our Association and
your industry better by volunteering on one or
more of our committees. We truly appreciate it.
good neighbors
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Loan Officer
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Geoffrey
Ocang
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Lorenzoni
Tiffany
Teh
Bryan
VanHuystee
Sonya
Wyland
NMLS
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#
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# 364505
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# 990998Loan Officer
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# 657756Mortgage Loan Officer
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# 1203062
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# 669364 (1-866-486-7782) 408-775-4829
NMLS # 247370
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1-866-4UMPQUA
umpquabank.com
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5 | RE Source
Meet Your New President
By Julie McCoy
Passionate is a great word to describe Craig
Gorman. He’s passionate about helping people
buy and sell homes. Additionally, he’s passionate
about helping those who are less fortunate. A
very spiritual person, he’s also passionate about
his religion and faith. Finally, he’s passionate about
making people laugh.
As SCCAOR’s 2015 President, Gorman – a veteran
REALTOR® currently with Intero – is going bring his
passion to our organization and share it with you,
our valued members.
In his December 2014 newsletter to his clients,
Gorman let them know he’s going to be SCCAOR’s
President this year and noted that, “It will be
an honor to interact with both local and state
government officials on various issues, such as
property home owners’ rights and homeowner
interest deductions.”
Gorman said one of his goals this year will be
to let members about all of the benefits they get
out of their membership. “I want to get across that
SCCAOR is value-centric to the agents and that
there’s a lot of benefits we have,” he said.
Additionally, Gorman wants to increase
awareness of SCCAOR’s charitable arm, the SCCR
Foundation, which gives back to local youth and
schools in need. “Most of our members don’t
realize we have a Foundation and what it is,” he
said. “That’s one thing I want to work closely with
[SCCR Foundation Chair] Gustavo [Gonzalez] on.”
Gorman’s wife, Cindy, does interior design for
Ethan Allen. “Her office is in San Mateo but she
goes all over the Bay Area,” he explained. The
couple met at Westgate Church in San Jose, where
Gorman is “one of the lead greets and head ushers.”
Both are very involved in their church.
About a year ago, they went to El Salvador
with a few others from their church through an
organization called Live Well International. The
group was able to provide clean water to about
100 people in the small village of Sonsonate. The
men in the group dug a well, while the women
spent time showing the village people proper
hygiene since they now have clean water.
RE Source | 6
Craig Gorman, SCCAOR 2015 President
Gorman noted he and
Cindy saw people living in
dirt huts with no electricity
and no running water, but
they were happy. He and
Cindy came back with a
completely new outlook on
life and an appreciation of
how fortunate they are to live
in the United States.
“You come back and see people who are unhappy
because someone [else] has a nicer car than they
do,” Gorman said. “One day you could be on top
of the world. The next you could be a homeless
person on the street. We have to be thankful for
what we have. No matter what we have, there is
always someone in worse shape than you.”
What are some things most people don’t know
about Gorman? He has a 35-year-old special needs
daughter, Melanie, from a previous marriage. “She
has given me the eyes to look at the big picture
instead of the small picture,” he said. “Having
a special needs daughter completely changed
my life. You realize what is important in life. Your
family. Family and friends are the most important.”
Gorman likes limoncello. He makes it from
scratch at home and gives much of what he makes
to other people. He makes 10 cases or 120 bottles
of limoncello each year. “It’s a big procedure at our
house,” he said.
In his free time, Gorman enjoys riding his bike.
“You can always find me on one of the bike trails,”
he said.
Additionally, he likes to listen to motivational
speeches. “I actually have a motivational CD
library at home,” he said. “I have books, too, but
I’m more into the audio. When Cindy and I first got
together, we would have motivation night.”
Finally, he likes watching movies with Cindy. “We
just like chilling, watching all sorts of movies,” he
said. “My favorite is probably a good comedy. With
the hustle and bustle in life, it’s good to have a good
laugh. Another passion I have is making people
laugh. Once you get inside somebody’s heart, you’ve
got them. You’ve got a friend or client for life.”
“Guaranteed Rate
gets all my buyers’
loans closed on-time
and with little to no issues,
no matter what.”
– Steve Acoba, Keller Williams Realty
More deals, less work.
For more information, call your local branch manager
Bonnie Cotta – (408) 841-4951
NMLS 2611
Introducing Your 2015 Officers and
OFFICERS
Craig Gorman, 2015 SCCAOR President
Intero Real Estate
Craig Gorman
Craig Gorman of Intero Real Estate has generated more than $150 million in sales
since becoming a REALTOR® in 1990.
Gorman has served on SCCAOR’s Board of Directors for more than 12 years. He
also sat on the Ethics Board for SCCAOR. In addition, he served as Vice President and
Chairman of the SCCR Foundation in 2012.
During his 24 years in real estate, he has been involved at both the local and state
level. He has been a past C.A.R. Director at the state level and has been asked by
C.A.R. to participate in hearing reviews and interboard arbitrations.
Gorman has lived in Santa Clara County for more than 39 years. As a former
business owner, he transitioned into real estate because he wanted to make a
difference in people’s lives.
Trisha Motter, President-Elect
Intero Real Estate Services
Trisha Motter is a second-generation REALTOR® and Broker. Being passionate
about real estate since she was a child, she began volunteering at her father’s small
brokerage at the age of six. She became a full-time REALTOR® in 2006. In 2013,
Motter served as Vice President for SCCAOR, C.A.R. Director and Vice Chair of C.A.R.’s
Young Professionals Network. In 2012, she served as Chair of SCCAOR’s Young
Professionals Network, C.A.R. Director, and Chair of Communications for the South
County REALTORS® Alliance.
Trisha Motter
Mike D’Ambrosio, Vice President
Intero Real Estate Services
Mike D’Ambrosio is a real estate broker with Intero Real Estate Services in Los
Gatos. Born and raised in the Bay Area, he is excited to be working in a geographic
area he knows well. He specializes in residential and multi-family real estate in Santa
Clara County and working with seniors.
D’Ambrosio has served on the Board of Directors for two years. He is a Certified
Negotiation Expert (CNE), a designation achieved with the Real Estate Negotiation
Institute. Additionally, he is a regular guest on the RE360 Radio Show.
Mike D’Ambrosio
RE Source | 8
continued on page 9
Board of Directors
Rick Smith, Treasurer
Click Home Realty
Rick Smith
Rick Smith is Associate Broker/COO at Click Home Realty. A licensed Real Estate
Broker since 1986, Smith has helped hundreds of clients buy, sell and exchange
property successfully in the greater Bay Area.
In addition to serving as Board Member of SCCAOR, Smith is a Director for
the California Association of REALTORS® (C.A.R.), an Ombudsman for C.A.R. and
sits on C.A.R.’s Professional Standards Committee, which has strengthened his
commitment to help improving the professionalism of REALTORS® and their
adherence to the National Association of REALTORS® Code of Ethics.
BOARD OF DIRECTORS
Mike Bui
Equity One Real Estate
Mike Bui
Mike Bui is Principal & Co-Founder of Equity One Real Estate and a partner with
Equity Capital. He’s also Vice President/Director of Marketing and Sales at Harmon
Pathway Sustainable Builders.
With his extensive marketing experience, Bui develops integrated marketing
strategies that employ online social networking tools, as well as more traditional
tactics including media relations, print advertising and grassroots campaigns.
A graduate of California State University of Sacramento, Bui majored in Business
Administration with an emphasis in marketing and finance.
William Chea
Intero Real Estate Services
William Chea is a REALTOR® with Intero Real Estate Services Inc.’s Silver Creek
office. He has lived in San Jose for more than 14 years and specializes in prominent
and exclusive neighborhoods in Silver Creek Valley, including Silver Creek Country
Club, Bel-Aire, Hillstone and the Meadow Lands.
Chea entered the real estate business in 2002. Armed with a vision, determination
and a foundation of faith, he was resolute to stand out from San Jose’s crowded
market.
William Chea
continued on page 10
9 | RE Source
9 | RE Source
Introducing Your 2015 Officers and Board of Directors
BOARD OF DIRECTORS
continued from page 9
Kevin Cole
Alain Pinel Realtors
Kevin Cole is Broker-of-Record / Designated Broker of Alain Pinel Realtors, a
family-owned business founded and based in Saratoga. He continues to transact
real estate with the Bower Cole Group, consisting of Bob & Berta Bower and his son
Jeff who is a licensed broker.
Cole has served on several community and church-related boards and is currently
the Bishop of the Saratoga Ward, LDS Church. He and his wife Gina are parents of 6
children and have 13 grandchildren.
Kevin Cole
Brad Gill
Realty World - Eagle Properties Group
Brad Gill
Brad Gill works from the cloud so he can spend more time in the field with clients.
His device of choice is his iPad, and he talks to Siri. He believes that nothing is more
enjoyable than guiding first-time homebuyers down the path to home ownership
and then witnessing their excitement when they get to step into their home
for the first time, or helping a seller realize a higher sales price than expected by
implementing a strategic and professional marketing plan all at his own expense.
He has been immersed in real estate full-time since graduating from Cal Poly SLO
in 2003 with a Bachelor of Science Degree in Economics and a Concentration in
Financial Management.
Anne Hansen
Realty One Group
Anne Hansen, of Realty ONE Group, has worked as a REALTOR® full-time
since 1990. She serves on SCCAOR’s Board of Directors and is chair of SCCAOR’s
Leadership Development Committee. Hansen has been a C.A.R. Director since
2013. Prior to working at Realty ONE, Hansen worked with Coldwell Banker, RE/
MAX, Realty World and Keller Williams. She is a graduate of Santa Clara University,
where she earned an art history degree, played volleyball and helped restart
women’s golf. She was raised in the Rose Garden area of San Jose and is the proud
owner of an historic home in the Santa Clara University neighborhood.
Anne Hansen
RE Source | 10
continued on page 11
Sandy Jamison
Tuscana Properties
Sandy Jamison
Sandy Jamison started Tuscana Properties in 2008 and owns and manages the
company herself.
She has sold more than 400 properties in the past 4 years making her a top
producer across Santa Clara County. She focuses on results, by obtaining the best
price possible, in the shortest amount of time, and with the least amount of hassles
for her clients.
Jamison has been buying and selling real estate both personally and professionally
since 1997. With extensive experience in investing, she knows what is important
to her buyers and sellers. Jamison attributes her success to a winning attitude and
ultimate customer service through communication and follow through. Jamison
and her husband Robert, who is part of her real estate team, have one son.
Don Jessup
Silicon Valley Associates
Don Jessup
Don Jessup and his wife, Jennifer Chiang, are co-owners of Silicon Valley
Associates, Inc., which they opened 2007.
A Native Californian, born and raised in San Jose, Jessup began his real estate
career in 1982. He has facilitated, organized and spoken at training events on
a number of topics, including contracts, disclosures, sales, problem solving,
negotiating, professional communication, real estate law, agency management,
short sales and foreclosures.
His passion for the industry has helped him build several major agencies and
successful mortgage companies in Silicon Valley. He has worked with Red Carpet
Real Estate, Fred Sand, Windmere Realty, Home Service Associates Inc. and others.
Michelle Lin
Red Wave Insurance Services
Michelle Lin
Michelle Lin is the principal insurance broker at Red Wave Insurance Services, LLC
as a property & casualty and healthcare insurance professional. She received her
MBA from Pepperdine University in Finance and worked in the high tech field for
several years. She’s been in the insurance industry since 2007 and has experience
on both the independent and direct writer side. She started her insurance career
with Farmers Insurance then became an independent broker.
Being an independent insurance broker allows her to shop for the best products
for her client’s situation and needs. She helps her clients with any questions or
concerns that they might have. It is her passion to educate her clients.
She is originally from Hawaii. She currently resides in San Jose with her family and
their dogs. Her hobbies are swimming, working out and horseback riding.
continued on page 11
11 | RE Source
Introducing Your 2015 Officers and Board of Directors
BOARD OF DIRECTORS
continued from page 9
Barbara Lymberis
Perfect Harmony Properties
Barbara Lymberis
Barbara Lymberis served as President of SCCAOR in 2012. Currently, she is not
only a SCCAOR Board Member but serves as a state Director for the California
Association of REALTORS® (C.A.R.).
She has in-depth knowledge of tax laws, legislation and property owners’ rights,
which she is able to pass along to her clients, who include buyers, sellers and
investors. Lymberis and her husband/real estate partner Nick Lymberis own and
operate their own brokerage, Perfect Harmony Properties.
Prior to her 12-year career in real estate, she was a marketing and public relations
account specialist in the high tech industry. Her expertise in marketing, public
relations and negotiations further enhance what she brings to the table as a real
estate professional in Silicon Valley.
Ryan Mull
Windemere Valley Properties
Ryan Mull
Ryan Mull currently manages Windermere Valley Properties in Morgan Hill. His
real estate territories include Santa Clara County, San Mateo County, San Benito
County, Santa Cruz County and Monterey County.
Mull was born in New Jersey and relocated to California in 1982. Although he
attended grade school in San Jose and San Juan Bautista, his family finally planted
itself for long-term growth in Gilroy in 1988.
From Gilroy High School to Gavilan Community College to San Jose State
University, Mull’s initial passion was film, the arts and entertainment. He earned
degrees in liberal arts and Spanish, however, he found himself consistently
gravitating toward business.
Mull began to work as a contractor for Cisco Systems in 1996, specializing in
space planning, design and project management. It proved a great experience and
strong foundation for his career in business and, ultimately, real estate. After the
“dot com” bust, he migrated to his career in real estate. He’s been building his real
estate business since 2001 and has had the pleasure to work for such companies
as Century 21, Intero Real Estate Services and Coldwell Banker, in addition to
Windermere.
Nick Pham
PN Real Estate Group
Nick Pham
Nick Pham, Broker/Owner of PN Real Estate Group, currently serves as a Director
of SCCAOR, Director of the California Association of REALTORS® (C.A.R.) and a
volunteer at Asian, Inc.
As a past Executive Board of Director and Past President of the Asian Real Estate
Association of America (AREAA), Silicon Valley Chapter, Pham believes that he is
presented with a great opportunity to work together with community leaders and
professionals to help homeowners in this dynamic market. He is Short Sales &
Foreclosure Resource Certified.
Pham is also a committee member of the MLSListings Advisory Group (MLSAG).
Pham began his real estate career in 2001 as one of the first member few members
of Intero Real Estate sale team, where he had the opportunity to learn and grow with
the best of the industry. With nearly two decades of experience in sales, marketing,
and top-level negotiations, Pham brings a wealth of experience in helping his clients
throughout the Bay Area. He has been a top producer since 2003.
Carl San Miguel
Highland Properties
Carl San Miguel
Carl San Miguel was President of SCCAOR in 2000 and again in 2013. He is one of
very few presidents to serve two terms in SCCAOR’s 118-year history.
San Miguel holds leadership positions on state and national real estate associations
and travels to Sacramento and Washington D. C. to represent property owners and
REALTORS®.
He is the recipient of the NAR Major Donor Award, showing his commitment to
the political world. Additionally, he serves as the FPC (federal political contact) for
Congressman Honda.
San Miguel was a founding member of the Santa Clara County REALTORS®
Foundation, the philanthropic arm of SCCAOR. The Foundation has given more
than $400,000 to schools, homeless agencies and community events.
continued on page 14
13 | RE Source
Introducing Your 2015 Officers and Board of Directors
BOARD OF DIRECTORS
continued from page 13
Myron Von Raesfeld
Click Home Realty, Real Source Property Management
Myron Von Raesfeld
Myron Von Raesfeld is the broker/owner of ClickHome Realty and RealSource
Property Management. With 30 years of real estate experience under his belt, he is
a valuable resource for his clients and agents.
Von Raesfeld devotes much of his time and energy to giving back to the local real
estate community. He served as Treasurer of SCCAOR and has been on SCCAOR’s
Board of Directors for eight years.
In 2014, in addition to his responsibilities as President of SCCAOR, Von Raesfeld
served on the Government Relations Committee (LGRC), Board of REALTORS®
Political Action Committee (LCRC), and as an Ethics Advocate. He also represented
SCCAOR as a C.A.R. Director.
Von Raesfeld enjoys spending time with his wife of 25 years and six children.
His son Jason and daughter Michelle are following in their father’s footsteps and
have begun to work with him at ClickHome Realty and RealSource Property
Management.
Bonnie Wilson
Alain Pinel Realtors
Bonnie Wilson, Broker affiliated with Alain Pinel Realtors & President of All Estates,
Inc., serves not only on SCCAOR’s Board of Directors but the Santa Clara County
REALTORS® Foundation, the charitable arm of SCCAOR.
Wilson has more than 30 years experience in all aspects of real estate. She is
considered an authority on short sales and REO transactions in the Bay Area.
Bonnie Wilson
IMPORTANT NOTICE:
SCCAOR will be closed Wednesday, December 31st through Friday,
January 2nd for the New Year Holiday. We also will be closed on
Monday, January 19th, in observance of Martin Luther Day.
We apologize for any inconvenience this may cause.
RE Source | 14
Book Club of the Month
Links to Success…Read and Achieve
The One Thing:
The Surprisingly Simple Truth Behind Extraordinary Results
Each month, we are highlighting a book that will feed your
brain, help increase your productivity and inspire you. We’re
sure it’s going to motivate and help you learn how to build a
thriving real estate business. Here’s what we chose for January.
The One Thing: The Surprisingly Simple Truth Behind
Extraordinary Results by Gary Keller and Jay Papasan is a selfhelp book that can help you prioritize tasks when you’ve got
a lot on your plate.
Foley Publications, Inc. is proud to partner with the Santa Clara County
Association of REALTORS®. Together we will provide a professional, interactive
monthly e-magazine for the Association’s membership.
For advertising informaion, please contact Craig Foley or Ned Foley
at 303-758-7878 or visit our website at www.foleypub.com.
15
15 || RE
RE Source
Source
SANTA CLARA COUNTY REALTORS® FOUNDATION RAISES $1,700
FOR LOCAL FOSTER YOUTH
By Julie McCoy
The Santa Clara County REALTORS® Foundation, the charitable
arm of the Santa Clara County Association of REALTORS®,
raised $1,700 for the Kinship, Adoptive and Foster Parent
Association (KAFPA) of Santa Clara County at its annual Toy
Drive and Holiday Celebration on Thursday, Dec. 4th. The toys
and monetary donations KAFPA received will go directly to the
more than 1,000 youth it serves.
“We strongly believe in giving back to our local community
and wanted to do our part to brighten the holidays for local
foster kids in need,” commented Myron Von Raesfeld, President
of the Santa Clara County Association of REALTORS®.
“We look forward to this event every year,” explained KAFPA
Executive Director Denise Marchu. “It kicks off our winter
toy drive. The gifts are tremendous. We have more families
signed up [with us] this year than in the past. We couldn’t do it
without the support from SCCAOR. That’s the important thing.
Everything that comes in goes right out to the kids. This really
goes above and beyond. Our families are so appreciative. The
kids are thrilled. Just absolutely thrilled. Our older kids realize
that their community is supporting them as they go through
this journey.”
Jill Varvell, a Senior Account Executive with Old Republic
Title Company in San Jose, has participated in the Toy Drive
and Holiday Celebration for five years. “I think it brings us
collectively together to support an often neglected sector,” she
said. “We get to see people that we don’t see regularly. It’s one
of the more meaningful holiday real estate-related events. We
can’t do them all and we don’t want to. You don’t want to miss
this one.”
Another event attendee, Ursula Murray, who owns Marquise
Property Management in Los Gatos, noted that, “Out of all
the Christmas events, we like this one the best because
you’re bringing a gift for the kids. It feels like a more direct
contribution.”
The Toy Drive and Holiday Celebration was especially
meaningful to Rene Castellino, Branch Manager at Orange
Coast Title Company in Campbell, who is the foster parent of
an 18-year-old.
Castellino went through KAFPA to receive her training and
certification. “I’ve had him [my foster teen] for about a year,”
she said. “He’s in college and he works part-time. I think I have
changed his life forever. He’s very happy with us.”
RE Source | 16
EDUCATION
GRI - 107 Technology Applications in
Real Estate
This 8-hour continuing education course is designed
to help you understand the impact technology has on
your business. Determine what types of computer
equipment and computer software are appropriate for
your real estate practice. Identify the key benefits of
using computers, the Internet and other technologies
in maximizing your business. Discover ways to stay
current with the fast-changing world of real estate
technology.
This course has been designed to provide students with:
•An understanding of what computers can
do to enhance the careersof real estate
professionals.
• Suggestions for staying on top of the constant
changes in the world of technology.
Credit Scores - Understanding Yours
This course will cover:
•How to increase your score quickly.
•How to deal with collection companies.
•Details on how and when to settle debts.
•The importance of business credit.
Come and learn more about this important financial
measuring tool and how it impacts you and your
clients!
Date: Wednesday, January 14, 2015
Time: 9:30 a.m.: 11:30 a.m.
Location: SCCAOR, 1651 N. First St. San Jose 95112
Instructor: Ruth VanDerostyne
ENROLL NOW
Upon completion of this course, you will be able to:
• Determine what type of computer equipment
and computer software is appropriate for a
real estate practice.
•Describe the benefits of using a computer in
a real estate practice (e.g., for prospecting,
transaction tracking, forecasting).
•
D escribe ways to assess technologies
available now and ways to stay current with
technological advances.
Date: Tuesday, January 13, 2015
Time: 8 a.m. - 5 p.m.
Location: SCCAOR
1651 N. First St. 95112
ENROLL NOW
17 | RE Source
Introducing Our New Members
APPROVED IN NOVEMBER
AFFILIATE
Crampton, Martin
Davis, Brett
Do, Andrew
Manley, JLynn
Nguyen, Jimmy
Stannard, John W
Thompson, McCall
Tilton, John H.
PRIMARY
Allam, Paul
Alvarez, Richard
Amare, Daniel
Bach, Trung T
Betmansour, Sargon
Capots, Larry
Chartier-Wieck, Carrie
Cheng, Eileen
Christiansen, Jodi O
Deleon, Juan Carlos
Dhaliwal, Karamjit Singh
Dieppe, Bernadette
Dobashi, Rthwan
Flores, Anita M
Gidel, Ashley Renee
Herrera, Brenda
La, Hoa
Masli, Hans
Medeiros, David
Moozoun, Shiva
Nguyen, Chau N
Nguyen, Huong
Nguyen, Kim Thoa Thi
O Hanneson, David Gary
Pena, Jennifer
Rakita, Faina
Ramirez, Veronica
Richards, Chandler
Sharrock, Robert
Smith, Wanda
Tripathi, Rachna
Tseng, Saria
Velton, Gabriela
Wong, Jenny
We look through the eyes of many
Recognizing and promoting diversity means
having an appreciation for difference. At
Wells Fargo Home Mortgage, we welcome
and value the insights and perspectives
drawn from unique life experiences. It is
those distinctive viewpoints that provide us
with the creativity and fresh thinking we
need to help all our customers reach their
financial goals.
Stop in your Santa Clara County
branch today!
wellsfargo.com/locator
Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A.
© 2012 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801. AS942694 3/12-6/12
AppyHour
Here are some great REALTOR® apps for you to check out!
Vine, which is owned by Twitter, allows you to create short,
6-second videos that you can share with clients and prospective
clients. The videos can be published through Vine’s social network and
shared on Facebook and Twitter.
Route 4 Me is a navigation app that can take all of the homes you
are going to show to a client and map the best possible route.
With Animoto, you can turn your photos, video clips and music into
a video slideshow.
Off Price Carpets catering to real estate agents and
their clients for 15 years. We stock plenty of inventory
ready for immediate installation. We are Shaw Carpets’
largest dealer of excess inventory in California, which
means we can provide some of the best carpets made
for less than half of what it normally sells for. All of our
installers have been with us for a minimum of 15 years.
We always guarantee their labor for as long as the
carpet is installed. Your clients will be comfortable to
have them working in their homes and happy with their
courteous professional work. Our goal is to have your
clients thanking you for the great service and value you
help them find at Off Price Carpets.
-Ken Routon, Manager
1020 W San Carlos, San Jose
(1.5 Miles East of Valley Fair) M-F 9-7 • Sat 10-5 • Sun 12-5
800.957.3566
408.288.7678
MLSListings Corner
In the fourth quarter of 2014 MLSListings launched several new products and
services. More information about the products is listed below. Please contact us
with any questions you may have about the services.
Core Products and Services
New Matrix – On Nov. 13 the new Matrix
system launched. There were many questions
about where to locate certain fields, retired
fields, features planned for the future and more.
There were even a few features that we missed
moving over. We thank you for your comments
in the Suggestion Box, by email and by phone.
All of the teams at MLSListings reviewed
the comments and worked quickly to make
adjustments throughout the end of the year.
And, we are still making small updates today.
New My Listings – On Dec. 9, the new
My Listings system was made available. The
application experienced some intermittent
availability on the first day of use, as well as
other challenges. All of the teams at MLSListings
worked very hard to get the system working
properly. Now that the system is stable, we are
planning enhancements for the future.
The latest information about the new Matrix and the new My Listings
can be found on our Next Generation of MLSListings page.
MLS Apps Products
Inman Select – As an MLSListings subscriber
you are invited to sign up for Inman Select for
FREE! A free account with Inman Select gives
you access to unique and exclusive industry
information and insight, including breaking
news, business intelligence, special reports and
industry profiles. Signing up is easy.
Homesnap Pro – MLSListings partnered with
Homesnap to provide an additional mobile
search option. The app is available for iPhone,
iPad and Android. Use your MLSListings user ID
and password, and the app will give you agentlevel information so you can be up-to-date from
where you are.
We look forward to serving your professional
real estate needs in 2015.
Please contact us with suggestions for products
and services to help you do business.
21 | RE Source
15 | RE Source
SCCAOR CALENDAR OF EVENTS
Installation of Craig Gorman as President of SCCAOR
General Membership Meeting
Date: Friday, January 16th
Time: 11 a.m. to 2 p.m.
Location: Santa Clara Convention Center, 5001 Great America Parkway
Date: Thursday, Feb. 12, 2015
Time:9 a.m. - 11 a.m.
Location: SCCAOR, 1651 N. First St. San Jose, 95112
You don’t want to miss SCCAOR’s first General Membership Meeting
of 2015! The meeting is FREE to members and features C.A.R. and NAR
updates as well as other important industry information.
MLSlistings Inc. Statistics for November 2014
Home Values Continued to Appreciate in Santa Clara County in November
stats analysis
The average sale price of a single-family home
in Santa Clara County in November was up about
10 percent and the average condo price was up 12.4 percent year-over-year,
according to MLSListings statistics.
In November, the average sale price of single-family homes was $1,108,105, up
from $1,066,241 in November 2013. Meanwhile the average sale price for condos
was $603,638, up from $528,530 a year before.
“Home owners in Santa Clara County are getting the best gift of all this holiday
season – the gift of equity,” commented Myron Von Raesfeld, President of the
Santa Clara County Association of REALTORS®. “Although not the busiest time
of year, winter is still a good time to sell your home. If you sell your home this
winter you’ll be getting quite a bit more for it than you would have had you sold
it last winter.”
Single-family homes were on the market for an average of 33 days in
November, up from 31 days in November 2013. Condos were on the market for
25 days, down from days a year earlier.
Sellers of single-family homes received 103.23 percent of their asking prices in
November while sellers of condos received 103.51 percent.
There were 593 new listings for single-family homes in November, down from
692 a year earlier. Meanwhile, new listings for condos stood at 224, down from in
265 in November 2013.
Inventory for single-family homes in November was 1,257, down from 1,425
a year earlier. By comparison, inventory for condos was 386, down from 559 in
November 2013.”
“The statistics show the typical seasonal slowing with decreased closings
and decreased available inventory,” explained Quincy Virgilio, Chairman of the
Board for MLSListings and a former SCCAOR President. “While the sales price
shows a year-over-year increase, that reflects the shrinking supply and steady
demand. Interest rates remain low, and opportunities are still good, even with
lower inventory.”
November 2014 - Santa Clara County - Single Family Residence
Area/City
New Listings
Cur Inv
# of Closed Sales
Ave. DOM
Ave. Price
Med. Price
% LP Rec’d
Campbell
19
23
23
19
995,291
1,010,000
104.43
Total $ Vol.
22,891,700
Cupertino
14
11
20
13
1,532,744
1,468,444
102.23
30,654,888
Gilroy
32
121
38
57
688,806
620,000
98.55
26,174,632
Los Altos
17
15
13
12
2,785,540
2,360,000
112.21
36,212,025
Los Altos Hills
7
19
10
32
4,045,800
3,887,500
103.43
40,458,000
Los Gatos
17
62
17
31
1,891,588
1,620,000
100.16
32,157,000
Los Gatos Mtns
8
36
4
75
647,487
617,475
98.11
2,589,950
Milpitas
19
32
20
18
802,444
792,449
101.01
16,048,888
13,160,000
Monte Sereno
4
15
6
31
2,193,333
2,197,500
99.19
Morgan Hill
20
103
31
59
744,752
698,000
98.99
23,087,333
Mountain View
11
6
18
10
1,627,619
1,575,500
111.35
29,297,150
Palo Alto
16
16
22
25
2,444,670
2,500,000
111.92
51,338,088
San Jose
320
669
374
36
854,039
770,000
101.02
319,410,680
San Martin
5
19
6
27
951,962
893,500
100.63
5,711,774
Santa Clara
22
26
29
16
827,562
800,000
107.33
23,999,300
Saratoga
21
46
15
58
2,596,233
2,388,000
102.42
38,943,500
Sunnyvale
41
38
40
18
1,172,942
1,218,000
108.15
46,917,700
Summary
593
1257
686
33
1,108,105
- -
103.23
759,052,608
Total $ Vol.
November 2014 - Santa Clara County - Condos & Townhouse
Area/City
New Listings
Cur Inv
# of Closed Sales
Ave. DOM
Ave. Price
Med. Price
% LP Rec’d
Campbell
4
10
5
31
716,000
750,000
104.43
3,580,000
Cupertino
2
0
5
8
1,026,600
1,005,000
105.99
5,133,000
Gilroy
3
8
0
0
0
0
.0
0
Los Altos
2
1
4
26
1,067,500
1,182,500
110.17
4,270,000
Los Gatos
9
11
5
51
870,800
950,000
99.86
4,354,000
Milpitas
7
18
20
24
581,672
582,470
100.25
11,633,444
Morgan Hill
5
11
2
35
453,881
453,881
98.39
907,762
Mountain View
11
3
24
11
849,833
819,000
109.86
20,396,000
Palo Alto
4
5
8
15
1,235,000
1,087,500
107.95
9,880,000
San Jose
143
287
183
29
500,958
470,000
101.13
91,675,386
Santa Clara
15
19
17
25
602,275
580,000
103.93
10,238,688
Saratoga
4
3
0
0
0
0
.0
0
Sunnyvale
15
10
26
15
708,446
748,500
107.15
18,419,600
Summary
224
386
299
25
603,638
- -
103.51
180,487,880