Tayside and Fife`s highest read quality newspaper

Tayside and Fife’s highest read quality newspaper
Is the best selling newspaper in
Tayside and Fife!
is proud of its unrivalled coverage
of local news, events and people and its broad mix of
Scottish, UK and international stories.
It is published Monday to Saturday, delivering strong
coverage in towns and rural communities throughout
Tayside, Fife and Central Scotland.
Advertising opportunities
Throughout the year The Courier offers specific platforms, in the
many seasonal, specialist and themed features and supplements
targeted to meet your business needs. The Courier also provides
targeted editionalised advertising.
Advertising contacts
•
•
•
•
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Alison Edwards 01382 575667 or email aedwards@dcthomson.co.uk
Mediaforce 020 7583 2100 (London), 0161 828 8500 (Manchester), 0131 555 7400 (Edinburgh)
Classified Advertising 01382 455666 or email teleads@dcthomson.co.uk
Inserts Advertising: John Craig 01382 575196, email jcraig@dcthomson.co.uk
Page Planner: Karen Gillespie 01382 575184 or kgillespie@dcthomson.co.uk
The Courier sells more copies in its circulation area than any
other newspaper.
sales:
43,031*
99.5% Paid
A brighter, bolder Courier
• More manageable, user-friendly compact size
• Full colour
• Bolder, brighter, fresher design
readers:
145,000**
• Life platforms
• Increased content
• Bold signposting and a comprehensive index
Life Platforms
Local news will always be at the core of the newspaper however
readers will now find exciting platforms on lifestyle, sports, business
and what’s on.
The View. Four page section at the centre of the
paper with comment, analysis, readers’ letters and
regular features like the Craigie Column.
Monday –
Life Matters, Business section and more than 20
pages of Sport.
Wednesday – Business section.
Expanded midweek Sports section.
Thursday – Property supplement.
Friday –
What’s on supplement – covering concerts and gigs
to exhibitions and theatre productions.
Saturday –
Weekend – our lifestyle magazine including celebrity
interviews, style and beauty, travel, recipes and
reviews from restaurants and hotels across East
Scotland as well as seven-day guide to weekend
television and radio.
The Courier, Tayside and Fife’s highest read quality
newspaper.
Source: *ABC Jul – Dec 2015, NRS Jan - Dec 15
Everyday –
sales:
43,031*
99.5% Paid
Our readers in detail
Our readers are more likely to be aged 45+, homeowners with
children/grandchildren#. 50% are social grade ABC1.
42% of readers are working part or full time whilst 48% are
now enjoying retirement.**
145,000**
Age Profile**
10%
15-24
43%
11%
4%
25-34
35-44
17%
15%
45-54
55-64
65+
Social Grade Profile**
25%
25%
AB
C1
20%
18%
C2
12%
D
E
Gender Profile**
46%
54%
Male
Female
The Courier reaches more ABC1’s in Tayside & Fife than any
other paper.
Source: *ABC Jul - Dec 2015, **NRS Jan – Dec 15, # GB TGI 2015 Q4 (Jul 14 – Jun 15) - All adults
readers:
sales:
Courier Country
43,031*
99.5% Paid
The Courier is sold in Tayside, Fife and Central Scotland and provides
local, national and international news.
Adults in the area agree that…+
readers:
145,000**
“…I am interested in local issues”
(234,000 adults agree)
“…Local newspapers have a large part to play in campaigning and
local issues”
(126,000 adults agree)
“…The Courier helps make me feel part of the local community”
(62,000 readers agree)
“…Local Campaigns are important to me”
(22,000 readers agree)
“…I am proud to live in this area”
(55,000 readers agree)
“…I have a strong sense of community”
(32,000 readers agree)
One in three adults in the Courier area agree that The Courier
keeps them in touch with what’s going on in the local area.+
Source: *ABC Jul - Dec 2015, NRS Jan – Dec 15, + DCT Newspaper Insight Survey 2014
Courier readers agree that…+
Print Run:
60,000
Target an Audience
Inserting your leaflet inside a newspaper means your message is
invited into the readers environment.
Inserts are a tangible advertising tool that not only offer creative
flexibility but can be retained and looked at time and time again.
They can also level the playing field by allowing local advertisers to
run alongside national advertisers as an equal.
Key Points
• Targeted portfolio
• Ideal opportunity to test various demographics
• Very good rates available for volume
We not only deliver the newspaper, more importantly we
deliver you an audience.
Advertising that speaks for itself
“we have been Courier advertisers
for many years….we’d like to thank
you for the quality and level of
service we have received”
“advertising campaign has had a
positive effect…acquired many new
clients...increase in bookings”
Jeanette Cohan, Robertson of Broughty Ferry
Scott Jarron, Scott Brothers Butchers, Dundee
“a healthy increase in customers”
Steve Sidowra, Director, Allardyce Healthcare,
Dundee
“gained many new customers
throughout Tayside & Fife”
JC Barclay, James Barclay Furnishings Ltd, Perth
“received excellent results”
“The Courier has most definitely
helped us to maximise awareness”
Jim Brown, Managing Director, Barnetts Motor
Group, Dundee
“very successful results...gained over
80 new customers from right across
our area”
Karen Marr, Park Leisure Ltd, Dundee
“significant interest generated
following advertising in
The Courier…will certainly be
advertising in the future”
Sharon, Solar Cities Scotland
Douglas G Lamont, Wiltshire Farm Foods, Crieff
The Courier offers great value and effective advertising.
Display Rates (effective January 2012)
Full Page
335mm x 7col
£4955
Half Page
165mm x 7col
£2588.25
Trade Display Mono
Min size 3cm x 1col
£18.10 s.c.c.
Trade Display Colour
Min size 3cm x 1col
£21.75 s.c.c.
4cm x 7col
(4cm deep x 259mm wide)
£27.00 s.c.c.
Page 3 Solus
Max overall 49cms
(Max height 15cms)
£27.00 s.c.c
Page 5 Solus
Max overall 60cms
(Max height 15cms)
£25.00 s.c.c
Front Page Solus
All other pre-page 17
Conditions of acceptance
Mono £20.80 s.c.c.
Colour £25.00 s.c.c.
All other sections
Mono £18.10 s.c.c.
Colour £21.75 s.c.c.
20% VAT rate applicable, All
rates based on full display
Mechanical Data
Column Widths ROP
Column Widths CLASSIFIED
1
34mm
5
184mm
1
30mm
5
160mm
2
71mm
6
221mm
2
62mm
6
193mm
3
109mm
7
259mm
3
95mm
7
226mm
4
146mm
4
128mm
8
259mm
Copy and cancellation deadlines
Classified run on adverts – 1pm day preceding publication (3pm Friday for Monday).
Classified semi display adverts - 5pm 2 days preceding publication.
Intimations - 5pm day preceding publication.
ROP and display advertisements – 5 pm 2 days preceding publication (12 noon Friday for Monday).
Cancellations – 5 days preceding publication date.
Conditions of acceptance
All advertisements are accepted conditionally upon being approved, and if not inserted any monies paid will be refunded. While every effort will be made to insert advertisements at the time specified,
no guarantee can or will be given for such insertion and no liability will be accepted for omissions or inaccuracies, or for any consequence arising there from, or for damage to or loss of any material
supplied. The Publishers reserve the right to alter, modify, suspend or cancel any advertisements at any time without notice. No responsibility is taken for any mishap in the handling of Box Number
replies. Advertisements are accepted only on condition that the advertiser warrants that the advertisement does not in any way contravene the provisions of The Trade Descriptions Act, 1968, or the
Business Advertisements (Disclosure) Order, 1977, or the Consumer Credit Act, 1974, and complies with the British Code of Advertising Practice. The placing of an order shall be considered as
acceptance of these conditions.
Some telephone calls may be recorded purely for training purposes • DC Thomson & Co Ltd • Registered Address – Albert Square, Dundee DD1 9QJ • Registered in Scotland No 5830