the latest Freeview brand guidelines here.

30.10.2014
01. OVERVIEW
THE FREEVIEW
VISUAL IDENTITY
CONTENTS
01. Overview
2
02. 2015 Freeview brand hierachy
3
03. Copy
4
04. Logos
5 - 12
05. Logo Usage
06. Icons
13
14 - 15
07. Colours
16
08. Typography
16
09. Legals
17
Our simple and confident wordmarks and logos are the cornerstones of our
visual identity.
They’re seen and recognised nationwide, across mobile phone apps, websites,
digital, printed and TV adverts as well as our onscreen TV guide found in every
Freeview home throughout New Zealand.
Each appearance makes an impression and collectively these impressions form
a part of our brand.
We offer a range of modern and progressive options for TV viewing:
• Freeview Satellite®
• MyFreeview Satellite® • FreeviewPlusTM • Freeview|HD®
• MyFreeview|HD®
• MyFreeviewPlusTM
Each of these options involve particular set-up requirements and offer a suite
of distinct benefits.
Applying the correct wordmark and logo to each option consistently is
key in communicating to sales teams, viewers and consumers those specific
set-up requirements and benefits.
These guidelines intend to help you do just that. In so doing, we will create
a clear and uniform understanding, not only around the range of Freeview
offerings, but also for the essence of Freeview, among all New Zealanders.
Visual Identity 2014
2
02. 2015 FREEVIEW BRAND HIERACHY
MASTERBRAND
The free-to-air TV & radio platform for all Kiwi viewers to enjoy the most popular programmes on the big screen, free from monthly fees.
PLATFORMS
PRODUCTS/
SUB-BRANDS
•Satellite platform, available nationwide
•Terrestrial platform, available to 87% of New Zealanders
•Basic satellite service available to all of NZ
•Basic, HD and regional service available subject to coverage*
•Applies to Freeview approved satellite receivers or hybrid TVs
•Applies to Freeview approved HD receivers or TVs
•Satellite recording service available to all of NZ
•HD recording service available subject to coverage*
•Applies to Freeview approved twin-tuner satellite PVRs
with in-built HDD
•Applies to Freeview approved twin-tuner HD PVRs with inbuilt HDD
•Connected services available subject to coverage*
and broadband internet
•Connected services available subject to coverage*
and broadband internet
•Applies to Freeview approved twin-tuner PVRs with
in-built HDD and HbbTV compatibility
•Applies to Freeview approved HD receivers and TVs
compatible with HbbTV
*Freeview|HD coverage extends to 87% of all NZ homes. Coverage check can be carried out at freeviewnz.tv/coverage
Visual Identity 2014
3
03. COPY
FEATURES AND BENEFITS
KEY FEATURES
BENEFITS OF FREEVIEW
• Enjoy the most popular shows
•Digital quality pictures and sound
• 20+ nationwide channels
• 21+ channels in digital SD & HD
• Digital SD pictures
• Exclusive regional channels
• All the Freeview benefits
• Most prime time shows in HD on
ONE, TV2 & TV3
• Dolby Surround on selected shows
• All the Freeview benefits
• Global search across live and On
Demand content
• Featured section showcasing
selected programmes
• Set reminders and favourites
•Enhanced TV guide
• Go from live TV to OnDemand
in a click of a button
†
Features TBC 2015
• Enjoy TV when it suits you
• Enjoy TV when it suits you
• All Freeview|HD features
• Record & watch at the same time
• Record & watch at the same time
• All MyFreeview|HD features
• Record 2 channels at once
• Record 2 channels at once
• All FreeviewPlus features
• Record entire series with one click
• Record entire series with one click
• Pause & rewind live TV
• Pause & rewind live TV
• All the Freeview Satellite features
• Record any HD programme in HD
• 20+ channels, including regional
services on Freeview|HD
•One-off set up where you - the
viewer - choose what device you
buy based on your preferences
•Record 2 channels simultaneously
with MyFreeview
• Check what's on in the next
8-days with an onscreen TV
guide (or EPG)
• Free from monthly fees
BENEFITS OF FREEVIEW
APPROVED PRODUCTS
Freeview approved products are
rigorously tested to ensure that they:
• Are easy to install
• Automatically scan for new
channels when they launch
• Are capable of receiving
over-the-air software upgrades
• Come with manufacturers
warranty/service guarantee
and support
• Have parental control features
•Can access captions
where available
• And all the Freeview|HD features
Visual Identity 2014
4
04. LOGOS
THE MASTER FREEVIEW LOGO
FREEVIEW LOGO OPTIONS
The master logo is the main tool for communicating the Freeview brand.
Use this logo whenever you are referring to Freeview.
Here are some examples for logo usage. If unsure of application,
please contact Freeview.
Always use approved digital artwork when incorporating the Freeview logo
into communications. Please do NOT re-create or change the logo in any way.
Preferred logo versions
Please do not apply it to any products or promotions of products. Freeview|HD,
Freeview Satellite, MyFreeview|HD, MyFreeview Satellite, FreeviewPlus and
MyFreeviewPlus logos should be applied to products
or promotions of products.
The red, and the boxed logos are recommended for use on all
communications about Freeview as an organisation or brand.
The red logo must either be used
on white, or a light colour.
The boxed logo is generally
applied to TV screen imagery and
press when referring to Freeview
as an organisation or brand.
It may be used for promotions only
when said promotion includes
Freeview-approved products
across all Freeview offerings.
LOGO USAGE RULES
In order for the Freeview logo to be clearly seen, clearspace around
it is essential. The minimum space required is shown below.
Logo clearspace should be no less than
the width of the Freeview ‘r’ in the logo.
This width will differ depending on the size
the logo is reproduced.
Logo options
The black and white logos are
for use in one-colour press.
The same clearance rules apply
to these logo version as their
coloured variants.
10mm
The Freeview logo should not be reproduced smaller
than the minimum size of 10mm wide.
Visual Identity 2014
5
04. LOGOS
THE MYFREEVIEW LOGO
MYFREEVIEW LOGO OPTIONS
The MyFreeview logo signifies the Freeview recording service delivered through
Freeview-approved twin-tuner digital recorders with in-built HDD. Please do not
apply it to products or promotions of products; apply the MyFreeview|HD or
MyFreeview Satellite logo instead.
Here are some examples for logo usage. If unsure of application,
please contact Freeview.
Preferred logo versions
The red, and the boxed logos are recommended
for use on all communications about MyFreeview.
The red logo must either be used
on white, or a light colour.
The boxed logo is generally
applied to TV screen imagery,
press ads as well as promotional
material as well as promotional
material for the recording
service in general, i.e. the
promotion should encompass
both MyFreeview Satellite and
MyFreeview|HD devices.
LOGO USAGE RULES
In order for the MyFreeview logo to be clearly seen, clearspace around
it is essential. The minimum space required is shown below.
Logo clearspace should
be no less than the width
of the MyFreeview ‘r’ in the
logo. This width will differ
depending on the size the
logo is reproduced.
12mm
Logo options
The black and white logos are
for use in one-colour press.
The same clearance rules apply
to these logo version as their
coloured variants.
The MyFreeview logo should not be reproduced
smaller than the minimum size of 12mm wide.
Visual Identity 2014
6
04. LOGOS
THE FREEVIEW|HD LOGO
FREEVIEW|HD LOGO OPTIONS
Please use the Freeview|HD logo for any Freeview-Approved TVs or Digital
Receivers compatible with UHF aerial.
Here are some examples for logo usage. If unsure of application,
please contact Freeview.
Always use approved digital artwork when incorporating the Freeview|HD
logo into communications. Please do NOT re-create or change the logo
in any way.
Preferred logo versions
The red, and the boxed logos are recommended for use on all communications
including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals
or stickers and any software/Epop system in the device.
The red logo must either be used
on white, or a light colour.
The boxed logo is generally applied to
TV screen imagery, press ads as well as
promotional material.
LOGO USAGE RULES
In order for the Freeview|HD logo to be clearly seen, clearspace around
it is essential. The minimum space required is shown below.
Logo clearspace should be
no less than the width of the
Freeview ‘r’ in the logo. This
width will differ depending
on the size the logo is
reproduced.
Logo options
Apply to physical products, or packaging with black/grayscale printing.
Black Boxed Logo
For use on light coloured device packaging with black or
greyscale printing. If your device packaging is produced
in full colour, please use the red boxed version above.
Can also be used in one-colour press.
White Logo
For use on black or dark-coloured physical devices
such as Freeview|HD receivers and TVs with
Freeview|HD built-in.
12mm
The Freeview|HD logo should not be reproduced
smaller than the minimum size of 12mm wide.
Visual Identity 2014
7
04. LOGOS
THE MYFREEVIEW|HD LOGO
MYFREEVIEW|HD LOGO OPTIONS
Please use the MyFreeview|HD logo for Freeview-approved twin-tuner digital
recorders with in-built Hard Drives compatible with UHF aerial.
Here are some examples for logo usage. If unsure of application,
please contact Freeview.
Always use approved digital artwork when incorporating the MyFreeview|HD
logo into communications. Please do NOT re-create or change the logo
in any way.
Preferred logo versions
The red, and the boxed logos are recommended for use on all communications
including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals
or stickers and any software/Epop system in the device.
The red logo must either be used
on white, or a light colour.
The boxed logo is generally applied to
TV screen imagery, press ads as well as
promotional material.
LOGO USAGE RULES
In order for the MyFreeview|HD logo to be clearly seen, clearspace around
it is essential. The minimum space required is shown below.
Logo clearspace should
be no less than the width
of the MyFreeview ‘r’ in the
logo. This width will differ
depending on the size the
logo is reproduced.
Logo options
Apply to physical products, or packaging with black/grayscale printing.
Black Boxed Logo
For use on light coloured device packaging with black or
greyscale printing. If your device packaging is produced
in full colour, please use the red boxed version above.
Can also be used in one-colour press.
White Logo
For use on black or dark-coloured physical devices
such as MyFreeview|HD digital recorders
(have twin-tuners and HDD built-in).
15mm
Visual Identity 2014
The MyFreeview|HD logo should not be reproduced
smaller than the minimum size of 15mm wide.
8
04. LOGOS
THE FREEVIEW SATELLITE LOGO
FREEVIEW SATELLITE LOGO OPTIONS
Please use the Freeview Satellite logo for any Freeview-Approved TVs or
Digital Receivers compatible with Satellite Dish.
Here are some examples for logo usage. If unsure of application,
please contact Freeview.
Always use approved digital artwork when incorporating the Freeview Satellite
logo into communications. Please do NOT re-create or change the logo
in any way.
Preferred logo versions
The red, and the boxed logos are recommended for use on all communications
including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals
or stickers and any software/Epop system in the device.
The red logo must either be used
on white, or a light colour.
The boxed logo is generally applied to
TV screen imagery, press ads as well as
promotional material.
LOGO USAGE RULES
In order for the Freeview Satellite logo to be clearly seen, clearspace around
it is essential. The minimum space required is shown below.
Logo options
Apply to physical products, or packaging with black/grayscale printing.
Logo clearspace should be no less than
the width of the Freeview ‘r’ in the logo.
This width will differ depending on the size
the logo is reproduced.
Black Boxed Logo
For use on light coloured device packaging with black or
greyscale printing. If your device packaging is produced
in full colour, please use the red boxed version above.
Can also be used in one-colour press.
White Logo
For use on black or dark-coloured physical devices
such as Freeview Satellite receivers and hybrid TVs.
12mm
The Freeview Satellite logo should not be reproduced
smaller than the minimum size of 12mm wide.
Visual Identity 2014
9
04. LOGOS
THE MYFREEVIEW SATELLITE LOGO
MYFREEVIEW SATELLITE LOGO OPTIONS
Please use the MyFreeview Satellite logo for Freeview-approved twin-tuner digital
recorders with in-built Hard Drives compatible with Satellite Dish.
Here are some examples for logo usage. If unsure of application,
please contact Freeview.
Always use approved digital artwork when incorporating the MyFreeview Satellite
logo into communications. Please do NOT re-create or change the
logo in any way.
Preferred logo versions
The red, and the boxed logos are recommended for use on all communications
including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals
or stickers and any software/Epop system in the device.
The red logo must either be used
on white, or a light colour.
The boxed logo is generally applied to
TV screen imagery, press ads as well as
promotional material.
LOGO USAGE RULES
In order for the MyFreeview Satellite logo to be clearly seen, clearspace around
it is essential. The minimum space required is shown below.
Logo clearspace should
be no less than the width
of the MyFreeview ‘r’ in the
logo. This width will differ
depending on the size the
logo is reproduced.
Logo options
Apply to physical products, or packaging with black/grayscale printing.
Black Boxed Logo
For use on light coloured device packaging with black or
greyscale printing. If your device packaging is produced
in full colour, please use the red boxed version above.
Can also be used in one-colour press.
White Logo
For use on black or dark-coloured physical devices
such as MyFreeview Satellite digital recorders
(have twin-tuners and HDD built-in).
12mm
Visual Identity 2014
The MyFreeview Satellite logo should not be reproduced
smaller than the minimum size of 12mm wide.
10
04. LOGOS
THE FREEVIEWPLUS LOGO
FREEVIEWPLUS LOGO OPTIONS
Please use the FreeviewPlus logo for Freeview-approved devices
(TVs or single-tuner receivers) that are compatible with UHF aerial are
HbbTV-compatible and internet-ready.
Here are some examples for logo usage. If unsure of application,
please contact Freeview.
Always use approved digital artwork when incorporating the FreeviewPlus
logo into communications. Please do NOT re-create or change the
logo in any way.
Preferred logo versions
The red, and the boxed logos are recommended for use on all communications
including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals
or stickers and any software/Epop system in the device.
The red logo must either be used
on white, or a light colour.
The boxed logo is generally applied to
TV screen imagery, press ads as well as
promotional material.
LOGO USAGE RULES
In order for the FreeviewPlus logo to be clearly seen, clearspace around it is
essential. The minimum space required is shown below.
Logo clearspace should be
no less than the width of
the FreeviewPlus ‘r’ in the
logo. This width will differ
depending on the size the
logo is reproduced.
Logo options
Apply to physical products, or packaging with black/grayscale printing.
Black Boxed Logo
For use on light coloured device packaging with black or
greyscale printing. If your device packaging is produced
in full colour, please use the red boxed version above.
Can also be used in one-colour press.
White Logo
For use on black or dark-coloured physical devices
such as approved HD receivers and TVs with HbbTV
compatibility.
12mm
Visual Identity 2014
The FreeviewPlus logo should not be reproduced smaller
than the minimum size of 12mm wide.
11
04. LOGOS
THE MYFREEVIEWPLUS LOGO
MYFREEVIEWPLUS LOGO OPTIONS
Please use the MyFreeview Plus logo for Freeview-approved twin-tuner digital
recorders, with in-built Hard Drives, and are compatible with UHF aerial,
HbbTV-compatible and internet-ready.
Here are some examples for logo usage. If unsure of application,
please contact Freeview.
Always use approved digital artwork when incorporating the MyFreeviewPlus
logo into communications. Please do NOT re-create or change the
logo in any way.
Preferred logo versions
The red, and the boxed logos are recommended for use on all communications
including Flyers, POS, Billboards, Packaging, Online, TV adverts, product decals
or stickers and any software/Epop system in the device.
The red logo must either be used
on white, or a light colour.
The boxed logo is generally applied to
TV screen imagery, press ads as well as
promotional material.
LOGO USAGE RULES
In order for the MyFreeviewPlus logo to be clearly seen, clearspace around it is
essential. The minimum space required is shown below.
Logo clearspace
should be no less
than the width of the
MyFreeviewPlus ‘r’
in the logo. This width
will differ depending
on the size the logo is
reproduced.
Logo options
Apply to physical products, or packaging with black/grayscale printing.
Black Boxed Logo
For use on light coloured device packaging with black or
greyscale printing. If your device packaging is produced
in full colour, please use the red boxed version above.
Can also be used in one-colour press.
White Logo
For use on black or dark-coloured physical devices
such as approved twin-tuner PVRs with in-built HDD
and HbbTV compatibility.
15mm
Visual Identity 2014
The MyFreeviewPlus logo should not be reproduced
smaller than the minimum size of 15mm wide.
12
05. LOGO USAGE
BEST PRACTISE EXAMPLES: ADVERTISING
BEST PRACTISE EXAMPLES: PRODUCT, PACKAGING, MAILERS.
These examples are applicable to all Freeview Satellite, Freeview|HD,
MyFreeview Satellite, MyFreeview|HD, FreeviewPlus and MyFreeviewPlus logo
options. Please see clearspace guidelines on respective logo pages.
Enjoy free-to-air TV at its best with Freeview|HD
Freeview|HD lets you unleash the true potential of your TV
Brilliant high definition* pictures
Superb sound with Dolby Digital surround*
Loads of channels (21 national channels)
Local content and exclusive regional stations
And because it’s FreeviewTM, there are no monthly
fees or contracts!
How to get Freeview|HD
Plus all the
Freeview benefits
Packaging Usage
Product Usage
The logos can be applied either as a wrap or
directly onto packaging. Please make
the wrap to suit your packaging size.
The logo size will depend on the product
size and space available. Use your own
brand’s logo size as a guide.
sound,
es, clearer stuff.
hter pictur
Enjoy brig nels and other good
an
loads of ch
Full HD
Built in
• 20+ Channels
• 8 day TV Guide
• Parental control
• Captions and more
This LCD TV
as well as H
images. The
convenient p
1. Coverage check
You need Freeview|HD coverage (87% of us have it). You can check your
coverage by entering your address at www.freeviewnz.tv/coverage (scan this
QR code with your smartphone). Once you know you have Freeview|HD
coverage, go for one of these combos.
NOW
2. Pick your equipment combo
You need a UHF aerial to get the signal and a Freeview|HD Device to tune in channels.
Option 1.
Use a new TV with Freeview|HD built in
Option 2.
Use a new or existing TV with a
MyFreeview|HD Digital Recorder*
OR
Option 3. (If you can’t upgrade your CRT TV)
Use your existing TV with a
Freeview|HD Receiver*
*ONE, TV2 & TV3 broadcast most prime time shows in HD and selected shows in Dolby
Surround, check www.freeviewnz.tv/tv-guide. Viewing them in HD requires an HD TV and
depending on your set-up, you may need extra equipment (like HDMI cables), ask in-store.
ONE, TV2 & TV3 broadcast most prime time shows in HD and selected shows in Dolby
Surround, check www.freeviewnz.tv/tv-guide. Viewing them in HD requires an HD TV and
depending on your set-up, you may need extra equipment (like HDMI cables), ask in-store.
Option A – Wrap showing the boxed Freeview|HD
logo. Please use correct red colour values as
referenced on page 16.
Freeview HD Receiver
Freeview HD Receiver
NOW
Freeview HD Receiver
MyFreeview HD Receiver
Flyer - example of using red logo
on white background
Poster - example of using red logo on white
background
FreeviewI HD Receiver
The Freeview UHF high definition receiver is designed to provide
stunning 1080p HD output to your HDTV. Use the USB port to
connect a USB HDD and play video, music or image files - or
browse the internet and check your emails.
N
The Freeview UHF high definition receiver is designed to provide
stunning 1080p HD output to your HDTV. Use the USB port to
connect a USB HDD and play video, music or image files - or
browse the internet and check your emails.
$199.00
The Freeview UHF high definition receiver is designed to provide
The My Freeview
definition
receiver
is designed
provide
stunninghigh
1080p
HD NOW
output
to your
HDTV.toUse
the USB port to
stunningconnect
1080p HD
output
to your
HDTV.
Usemusic
the USB
to files - or
a USB
HDD
and play
video,
or port
image
connect abrowse
USB HDD
play video,
musicyour
or image
files - or
the and
internet
and check
emails.
browse the internet and check your emails.
$199.00
FreeviewI HD Receiver
MyFreeviewI HD Receiver
N
The My Freeview high definition receiver is designed to provide
MyFreeview HDNOW
Receiver
NOW
$199.00
stunning 1080p HD output to your HDTV. Use the USB port to
$499.00
FreeviewI HD R
MyFreeviewI HD
connect a USB HDD and play video, music or image files - or
browse the internet and check your emails.
MyFreeview HD Receiver
The My Freeview high definition receiver is designed to provide
stunning 1080p HD NOW
output to your HDTV. Use the USB port to
connect a USB HDD and play video, music or image files - or
browse the internet and check your emails.
$499.00
NOW
$499.00
MyFreeviewI HD Receiver
Your Favourite Appli
Your Favou
Your Favourite A
Option B – Packaging showing MyFreeview|HD
The above examples have used Freeview|HD and MyFreeview|HD logos, any applications of Freeview
Satellite, MyFreeview Satellite, FreeviewPlus and MyFreeviewPlus logos should follow similar guidelines.
Flyer/Mailer usage example
Full HD LCD TV
Built in Freeview
This LCD TV features a Full High Definition 1080 LCD panel
as well as HyperReal Engine picture processor for precise
images. The versatile ConnectShare USB input allows
convenient playback of a wide range of digital content.
NOW
Freeview HD Receiver
The Freeview UHF high definition receiver is designed to provide
stunning 1080p HD output to your HDTV. Use the USB port to
connect a USB HDD and play video, music or image files - or
browse the internet and check your emails.
NOW
Online - example of using red logo
on white background
MyFreeview HD Receiver
FreeviewI HD Receiver
NOW
$199.00
$199.00
The My Freeview high definition receiver is designed to provide
stunning 1080p HD output to your HDTV. Use the USB port to
connect a USB HDD and play video, music or image files - or
browse the internet and check your emails.
NOW
$799.00
MyFreeviewI HD Receiver
NOW
$499.00
$499.00
Your Favourite Appliance Store
Visual Identity 2014
13
06. ICONS
FREEVIEW FEATURE ICONS
FREEVIEW FEATURE ICON OPTIONS
The Freeview feature icons are designed to highlight device- specific features
or functionalities that are of particular interest to Freeview viewers.
Here are some examples for icon usage. If unsure of application,
please contact Freeview.
Icons should be applied to promotional material or packaging of a product
only when the corresponding feature is applicable for that product.
Preferred icon versions
Icons can be used with or without their descriptions.
Always use approved digital artwork when incorporating the Freeview feature
icons into communications. Please do NOT re-create or change the icons
in any way.
The icon suite and the reversed versions are recommended for use on
all communications including Flyers, POS, Billboards, Packaging, Online, TV adverts,
product decals or stickers and any software/Epop system in the device.
USB
USB
The icon suite must either be used
on white, or a light colour.
USB RECORD
Connect a hard drive to the USB input and record Freeview.
SERIES LINK
Records and entire series at a touch of a button.
The reversed icon suite can be used
on dark coloured backgrounds.
INSTANT REWIND
Rewind back to the start of the show or from when you last started watching.
LIVE PAUSE
Pause a live show to resume watching at your convenience.
UHF ANTENNA
Receives Freeview|HD from a UHF aerial.
Logo options
SATELLITE DISH
Receive Freeview Satellite from a Satellite dish.
The black and reversed onto
black icons are for use on product,
one-colour packaging or press.
TWO CHANNEL RECORD
Dual tuners allow you to record 2 different channels at the same time.
FREEVIEWPLUS
Enjoy TV & ondemand together - quick, easy, free - on your big screen,
plus a whole lot more.
Visual Identity 2014
14
06. ICONS
FREEVIEW FEATURE ICONS
EXAMPLES: PACKAGING & MAILERS
Here are some examples for icon usage, If unsure of application,
please contact Freeview.
These examples are applicable to all feature icons.
length
USB
USB
length
x
length
x
Option A: Wrap showing MyFreeview|HD
logo and feature icons (reversed icons
are applied here due to the darker
background colour of the wrap.
Please use correct red colour values as
referenced on page 16 when applying
such a wrap on product packaging.
Layout
When multiple icons are applied, they should be aligned
horizontally or vertically, be equal in size and spacing.
length
USB
USB
USB
Option B: Packaging showing
Freeview|HD logo and feature icons
(black icon and black logo applied
here due to the lighter background
colour of the packaging).
USB
Icon proportions in relation to logo size:
When applying icon alongside a Freeview logo, the icon must be no bigger than the
height of the Freeview ‘w’ in the logo.
Flyer/Mailer usage example
Feature icons applied alongside logos are:
In order for the icons to be clearly seen, clearspace around each
icon is essential. The minimum space required is shown below.
+ adequately spaced and sized
+ equally spaced and sized
+ properly aligned
x: clearspace should be no lesser than the width of
the outer circular band of the icon. This width will
differ depending on the size of the icon.
10mm
Visual Identity 2014
Full HD LCD TV
Built in Freeview
+ proportional to logo
The same usage example can be applied to
e-pop or adhesive labels for products.
USB
USB
USB
USB
USB
This LCD TV features a Full High Definition 1080 LCD panel
as well as HyperReal Engine picture processor for precise
images. The versatile ConnectShare USB input allows
convenient playback of a wide range of digital content.
NOW
$799.00
Your Favourite Appliance Store
The icon suite should not be reproduced
smaller than 10mm.
15
07. COLOURS
08. TYPOGRAPHY
COLOURS - CORE PALETTE
TYPOGRAPHY: PRIMARY FONT (external use)
The colour palette plays a crucial role in communicating the Freeview brand.
Typography plays an important part in the Freeview Brand.
The primary brand colour is Pantone 485 (red). This colour should be used in all
Freeview communications.
Various fonts are used for different types of communications.
Wherever possible, the Pantone red should be used. In situations where this is
not possible, the following CMYK and RGB/Web colour options should be used
as substitutes.
RGB values must be used for web and other onscreen applications as well as
internally produced Microsoft applications (Word, Excel and PowerPoint).
Century Gothic is the primary typeface for all external communications.
It is used for all body copy and standard headlines.
Century Gothic Bold
Century Gothic Bold italic
Use this weight for headlines.
Century Gothic Regular
Use this weight for headlines, or subheads and all body copy and captions.
Freeview Red
White
Pantone 485
CMYK: 100m 100y
RGB: 227r 6g 19b
RGB: 255r 255g 255b
Black
Freeview Grey
CMYK: 100k
RGB: 29r 29g 27b
CMYK: 70k
RGB: 112r 111g 111b
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09. LEGALS
LEGALS
TERMS AND CONDITIONS
REGISTERED TRADEMARKS:
• A one-off purchase of a Freeview-Approved Device is required, and if not already
available to the viewer, a UHF aerial or satellite dish.
• The following trademarks (wordmarks and logos) are owned by Freeview Limited:
• No monthly fees or contracts
• Channel line up may differ by region and/or platform
• Access to Freeview|HD, MyFreeview|HD, FreeviewPlus and MyFreeviewPlus requires
Freeview|HD coverage (check at www.freeviewnz.tv/coverage).
• Access to FreeviewPlus & MyFreeviewPlus requires the FreeviewPlus or MyFreeviewPlus
device to be connected to broadband internet. ISP data usage charges may apply.
> Freeview®
> Freeview Satellite®
> Freeview|HD®
> FreeviewPlus™
> MyFreeview Satellite®
> MyFreeview|HD®
> MyFreeviewPlus™
• Use of these trademarks is subject to the approval of Freeview Limited and
the adherence to the guidelines set out in this document.
• Do not recreate or alter any of the Freeview logos or word marks.
• Do not proceed to print, circulate or upload any material before it is signed
off by Freeview.
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