Hartford, CT – #31 DMA

Hartford, CT – #31 DMA
Reach 36% Hartford DMA with Courant print and online
• Hartford Courant is the #1 newspaper in central Connecticut
• courant.com is the #1 news & information website in Hartford
PRINT
DIGITAL
courant.com
UVs: 1.7MM/ 6 month average
PVs: 19.2 MM/ 6 month average
touch.courant.com
UVs: 706,167/ 6 month average
PVs: 5.0 MM/ 6 month average
Mobile apps are also available for iPad, iPhone,
Android and Blackberry platforms.
EVENTS
Newspaper: Hartford Courant
Circulation - Daily: 120,473; Sunday: 180,584
Audience - Daily: 318,425 Sunday: 497,359
20+ annual events
Over 100,000 attendees
Hartford Magazine
Monthly Circulation: 70,000
Source: AAM Snapshot, March 2014; comScore, Nov 2013 - April 2014;
Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1
The Dominant Voice of the Hartford DMA
318,425
Daily Readership
90,491
53,229
Hartford Courant
NY Times
USA Today
39,077
Wall St Journal
Extend Your Reach with courant.com
Hartford Courant
Print Version
Exclusive Readers
Total Audience
614,060
450,886
Print & Online
Shared Audience
83,369
Market Coverage
29.4%
courant.com
Exclusive Online
Visitors
79,805
Source: Scarborough 2014 Release 1. Note: Newspaper Audience =
Hartford Courant average daily or average Sunday; Website Audience =
visited courant.com in past 7 days. Hartford DMA
Market Profile:
#31 DMA in America – 2.7 million people
Population 18+
2,086,421
College Education
59%
Median Age
49.2
Employed
59%
Median HHI
$66,618
Own Home
66%
Demographics:
Hartford Courant Profile: Daily/Sunday
Male/Female
College Educated
Own Their Home
HHI $100K+
Professional/Managerial
% Composition
% Coverage
Index
44/ 56
63
74
30
32
23/28
27
29
26
28
91/108
106
112
102
111
% Composition
% Coverage
Index
50/50
78
65
34
41
8/8
10
8
9
11
105/96
132
99
117
143
Median HHI – $69,092; Median Age – 54.6
courant.com Profile: Visited Site in Past 7 Days
Male/Female
College Educated
Own Their Home
HHI $100K+
Professional/Managerial
Median HHI – $75,186; Median Age – 42.1
Sources: 2014 Scarborough Rel. 1; 2014 Claritas
Content and Media Opportunities
GENERAL DEADLINES
SU MO TU WE TH FR SA
Main News
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Business
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CT Now
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Sports
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Live Smart
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iTowns
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Travel
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Arts
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Home & Real Est.
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CAL
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Motoring
Material:
• Color: 3 days prior to pub date
• B&W: 2 days prior to pub date
• 7 newsletters
• Behavioral and geo-targeting
• Data capturing
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At Home
• Color: 3 days prior to pub date
• B&W: 2 days prior to pub date
DIGITAL OPPORTUNITIES
Flavor
Living
Space:
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* Part of Main News
Other Advertising Opportunities
Create Hyper Local Connections
with Sunday iTowns
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Zoned local news
Community focused coverage
Reader-submitted photos
Event listings
Distribution Map:
Hartford Courant Circulation – Sunday: 180,584 – Daily: 120,473
Source: AAM Snapshot, March 2014
Preprint Capabilities:
Increase market penetration by adding a preprint option to your buy
NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ‘14.
Data Solutions:
Ensuring every dollar spent in a market, is working harder
and more efficient than it ever has
What we do:
• Profile best customers to understand and uncover how each engages with different Publisher media channels
• Identify points of engagement that connect with them when and where they are most receptive
• Develop the most effective and efficient program that aligns your message with relevant content delivered
through integrated connection points
• Prove performance by delivering measurable ROI results
How we’re unique:
• Proprietary household level data powers optimization model and allows us to identify specific media channels
within our portfolio that engage your customers and shoppers most
• Measurable results highlight what is/is not working in media campaigns to improve campaign ROI
• Scalable and executable across multiple markets