06.Engro Between Us-Pres-2

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Engro Foods is about belief, passion, sincerity and excellence. We are an organisation
whose employees work together as a family to be a force to reckon with and continue to
expand our footprints across Pakistan and globally. Engro Foods is home to us, it is a
part of our lives and our DNA and some of our brands have become household names
in a short span of time. This company operates unlike others and this quarter we have
many new achievements to show for our efforts.
Sarfaraz’s Message
LIFE Promises an Agile
Engro Welcomes Summer Interns
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Summer Internship Programme
Appointment of Walid Sirani
2nd Anniversary of EFCL
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Omungon Ka Khazana
Director Bannay ki Omung
Halal Food Festival Toronto
ICNA Annual Picnic
LIFE Training Session In Islamabad
DuPont Level-2 Procedure Training
Sukkur Plant on the way to the DuPond
Trainings on International Standards
EMAN honored at Computerworld
Safety Training in Bahawalpur
Education Pilot at MCCs
Safety SMS Service
Site Safety Improvement Program
Monkey Peel Launch
Monkey Peel Launch - Lahore
Omung
Lassi
Omore Merchandising
Omore Makes Illusion Reality
TALUQ – Consumers and Us
A Campaign Above the Rest
Exclusive behind the scenes preview
The future for Engro Foods Ltd. is
bright with its star brand – Olper’s.
Tarang hi hai IIFA ka Ticket
Tarang Housefull Awards
EFL Khud
Pakistan Cricket Mela
Glimpses of the Envison Sahiwal
‘Global Earth Day’ Tree Plantation
WELD: Inspiring Empowerment
WEAVE for Envison
Envison & Karwan-e-Hayat
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World No Tobacco Day
Walk on World Environment Day 2013
Global Health Day Celebrations
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The Art of Picking the Right Talent
Changing the Game Business
Training/Team Building Activities
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EFL inducts First Batch of MT’s!
Welcome the MT’s
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New Beginnings
Ali Anwar’s Photography
Celebrating 5 and 10 Years of Service
Finance Sports Day – SWL
SAP PM Module Goes Live
Happenings
Editorial Team
Sarfaraz’s
Message
Some achievements include Olpers-our flagship brand launching its much awaited
Ramadan campaign, welcoming our first ever batch of Management Trainees who will
go on to be the future of the corporate world and taking our safety and CSR initiatives
to the next level. We are in the process of redefining the employer brand and in line
with that bring to you a new newsletter layout this quarter.
Change is the only constant, and we embrace change with open arms and work to
inculcate it in our everyday processes so we can continue to do better and surpass
our personal standards of accomplishments. It feels great to be back at a company
that is very close to my heart. We hope the rest of the year is a successful one for all of
us and wishing you a very blessed Eid and a happy Independence Day.
LIFE Promises an Agile and
Paperless Environment
“LIFE” is realizing the dream of empowering people at
Engro Foods enabling self-service of our administrative
and functional needs regardless of where we are.
After launching LIFE, 28 sessions across Engro Foods
resulted in training 530 employees on LIFE features and
self-service applications, enabling them to work in an
agile and paperless environment, with promise of a
borderless and greener future as we grow together
through innovation and elevate consumer delight
worldwide.
LIFE gives you the ease of one window solution to access
employee directory and social pages and also apply RTB,
Appointment of
Walid Sirani
Summer Internship
Programme
Co-op students that are currently enrolled at University of Toronto
have chosen to complete their work term with us. The co-op
students are working with us on projects spanning 8-12 weeks on
projects within the function of business development, customer
services (call center setup with TRG), Market Research etc. Each
function has 2 interns working on each project which will then be
a part of their course curriculum.
University of Toronto is a Canadian Ivy League with over 60,000
students. We have therefore inducted the best talent and
provided them with the opportunity to learn as well as fuel our
talent pipeline for future roles.
Walid Siriani has joined as Regional Sales Manager, Engro Foods US
LLC. Walid is based in Chicago and reports to Head of Sales USA and
Country Manager, Engro Foods North America.
Walid holds over 20 years of extensive Business Development & Sales
experience with companies including Interglobe, Lighthouse consulting
& GRA enterprises across California, Jordan and Brazil. He has also
served in consulting roles for a number of CPG customers importing and
exporting ethnic products across borders.
Walid’s core strengths include Business Development, Market
Penetration with B2B and B2C sales. He’s fluent in English, Spanish,
Portuguese, Arabic and Persian and takes a keen interest in traveling.
Walid is a graduate from California State University with a degree in in
Marketing and International Business.
Claim Daily (ERF) and Medical Expenses (MRF) (previously
known as DES and MPO), withdraw Provident Fund,
Resettlement Allowance, House Rent Advance, Car Earn-Out,
Leaves and Final Settlement to name a few. Processes have
not only become self-serve, speedier, simpler but also more
transparent. Checking for PF balance or Leaves balance is now
just a click away.
This is just a start and there is more to come, in LIFE, this
year. Log into https://life.engrofoods.com and Let
Innovation Fuel our Energy.
– Shehryar Shabbir
Engro Welcomes Summer Interns
On Monday July 17, 2013, Engro opened its doors to the
summer interns. The students were shortlisted during the
internship drive that kicked off in February this year and was
led by Engro Foods. The drive included students from
universities like LUMS, IBA, NUST Business School, LSE
and KSBL.
and Environment, Corporate Audit, Values, Do’s and
Don’ts and Information Systems. During the presentations the interns were surprised by a flash mob of
professional dancers and employees that gave them a
flavor of the ‘fun’ side of Engro.
After going through various competitive processes, the
students finally joined us on Monday to begin their journey
at Engro. There was excitement in the air as the various
Engro Company HR representatives formally welcomed the
students at the Internship Orientation 2013.
It was heartening to see the enthusiasm of the students
throughout the session and the orientation was broken
down by a quiz and scavenger hunt between groups of
interns. The winning team received a prize and the
session concluded with some lighthearted singing by our
interns and farewell words from Tahir Jawaid.
The session started off with breakfast and opening by
Naila Kassim and included presentations by various
speakers across the Engro Companies such as Adnan
Mehmood, Zainab Hameed, Jahangir Piracha, Abdullah
Rehman and Naveed Hashmi. They addressed the key
areas of the business as a whole such as Health Safety
The interns have now joined us and started their
respective assignments at Engro Polymer and Chemicals, Engro PowerGen, Engro Eximp, Engro Foods,
Engro Corporation and Engro Fertilizer. We wish them the
very best for their six weeks at Engro.
– Anam Bhadelia
Celebration of the 2nd Anniversary of EFCL
On May 6th, the EFCL team celebrated its 2nd birthday. Gathering at Centennial Park, we enjoyed the wonderful sunshine and birthday cake. Team building events such as an
EFCL go karting race, batting cages and beach volleyball games were also held.
Halal Food Festival Toronto
ICNA Annual Picnic
The Halal Food Festival is a grand scale event that attracted around 8000-10000
participants in two days. We had one sampling booth 20x10 inside the hall and
in addition a 20x20 outdoor booth. Through our sampling booth we showcased
our product portfolio as well as sampled mouth watering Chicken Tikka Boti
and our delicious Deli . We divided our outdoor booth into two segments, a
food sales booth and a face painting activity area for children where over 200
children got their faces painted. We stole the show by sampling around 2700
Chicken Tikka Boti & Deli Skewers. We also sold over 450 combos of Chicken
Nuggets, Chicken Tikka Boti Rolls, Chicken Seekh Kebab Rolls, Beef Burgers
and Hotdogs.
ICNA Canada's vision is to build an exemplary Canadian Muslim community -A
community that sets path towards personal excellence and provides the basis for the
moral, social, and economic development of the Canadian society. Al safa was
proud to sponsor the ICNA Annual picnic along with Wal-Mart. The picnic was
attended by over 2200 members of the community and Al Safa provided
beef/chicken burgers, chicken seekh kebab and wieners. There were over 1800
meals consumed from the Al Safa tent at the venue and 600 gift bags with Ramadan
calendars, flyers and coupons were also distributed.
LIFE Training Session
In Islamabad Region
DuPont Level-2
Procedure Training
Let Innovation Fuel our Energy: During the month of May, M. Tahir delivered a
series of very informative sessions on what we are calling LIFE at EFL. The
session was held at the Rawalpindi Regional Office on 20th May 13. Participants
included Area Managers from three regions of the North Zone. The trainer
focused on the core functionality of LIFE and associated processes. Tahir
explained operational processes in great detail along with live demonstrations.
The team realised the importance of this particular tool in organisational
transactions and took keen interest in learning how to use it. It was great to see
automation take our systems to the next level. Getting to know about LIFE also
raised the expectation bar for what lies ahead in terms of systems and
processes at EFL. The session concluded with a candid Q&A session and tea.
We are thankful to sales operations and team LIFE for a job well done.
The Sahiwal Plant was a part of the DuPont Level 2 training. DTF members took the
lead and conducted the trainings of their respective departments.HSE personnel
guided and helped out the trainers in their sessions. The purpose of the training was
to prepare Tier III, IV and V employees about the upcoming DuPont Audit. A
competition was also conducted during the training which concluded with a prize
distribution ceremony by the GM Plant.
The DTF members deserve a special mention for all their efforts.
– Zulfiqar Ali/Humza Rasul
– Mansoor Majid
Sukkur Plant on the way to the World of DuPont Paradigms
The year 2013 has been an excellent and highly mesmerizing one for the Sukkur
Plant. The Plant conducted 8 consecutive sessions (from May 23rd to June 3rd) of
training on the DuPont Level 2 by 12 area experts (Arif Malik, Syed Nasar Ailia Naqvi,
Naveed Shaikh, Khalid Javed, Riaz Ahmed, Ahmed Ali, Muhammad Abbas,
Burhanuddin, Farkhar Ali, Kamran Adeel, Babar Shabbir, Abdul Sattar and Hina
Mangi). This entire series was conducted to transfer knowledge to all the employees
at Sukkur Plant. After this rigorous and upbeat training, the Sukkur Plant is all set for
its journey into the world of Health, Safety and Environment.
– Ahmed Ali Shaikh
Trainings on International Standards & Certifications
Safety Training in Bahawalpur
Another round of full-fledged trainings took place for the better understanding of
Quality Systems and Standards. The dedication of employees to improve and learn
was worth watching as the training rooms bustled with activity.
DuPont Level – II training was conducted by Sharjeel Hussain and Zeeshan Ahmed. The 3 days training was held in Bahawalpur Zonal Office (MPAS).
The 24 elements of PSM were discussed in detail along with their implementation into the system. The MPAS Safety team and area managers from Zone-II were all
part of this training.
ISO-22000 Lead auditor course was held at the Sukkur and Sahiwal Plants, conducted by
Mr Tariq Qamar from Bureau Veritas. It was a fun interactive 5 day session with group
exercises. A lengthy test followed the training and the employees clearing the test are to
receive ISO- 22000 Lead Auditor certificate from UKAS. The trainings were a huge
success as we achieved outstanding results, making EFL proud.
After the successful training of ISO 17025 Lab accreditation standards at Sukkur,
training was held for the Sahiwal labs as well. The employees also got a forum to
analyze opportunity areas and suggest improvements. Everyone left determined to
work hard to achieve this accreditation.
A BRC internal auditors’ refresher session was held at Sahiwal Plant by Mushir M.
Syed. BRC trainings have become one of the most famous and exciting ones after
last year’s sessions. Surprisingly they did not stretch till very late in the night this time.
But they were just as fun filled and learning. The next day a full site BRC internal audit
was conducted by the employees who attended the training.
– Hassan Nazir
Overall ISO trainings were conducted in different MPAS regions for the certification
and surveillance audits of PHEs. This initiative taken by the MPAS team and the
commitment shown by them is highly commendable. Cross Functional Teams were
also given trainings regarding their roles and for awareness purposes.
– Aniya Fatima
Education Pilot at MCCs
Safety SMS Service
To counter illiteracy in the rural areas, Engro Foods is piloting an e-Education
program at multiple locations in Sahiwal in collaboration with The Dawood
Foundation, The Citizens Foundation and Literate Pakistan Foundation.
In EFL, we believe that good communication is an essential element of our Safety
and Health Program. It is vital for effective safety implementation as it plays a
significant role for sharing knowledge and safe practices to alert the individuals.
To further strengthen Safety Communication Program, Team HSE has taken an
initiative of Safety SMS Service EFL.
Literate Pakistan Foundation has developed a specialized course, which
when taken in 4 months, guarantees basic literacy i.e. reading newspapers,
writing essays and being able to perform simple everyday mathematics. The
content is already being used in multiple programs across the country in the
fight against illiteracy.
EMAN honored at Computerworld
On 3rd June 2013, EMAN was esteemed with the ComputerWorld Honors Laureate at an elegant awards ceremony held by
ComputerWorld in the Andrew W. Mellon Auditorium in Washington DC, USA. Zainab Hameed, General Manger IS, attended the
ceremony on behalf of Engro Foods and received the award from a panel of distinguished judges. EFL is the only company to represent
Pakistan in a ceremony that included delegates from 28 other countries from across the globe.
EMAN was also shortlisted as one of the top five finalists in the social development category out of the 25 laureates in the same category.
The Honors program, founded in 1988, recognizes organizations and individuals who have used information technology to promote and
advance public welfare, benefit society and business and change the world for the better. This year marked the silver jubilee of the
program. Proud moment for Team EMAN, IS, and EFL!
– Jawad Ali Bhatti
Basic theme of these services is to share awareness about Safety Tips, Injury
Prevention Tips. This service covers all EFL employees and contractors & a
Safety SMS is sent to every individual twice a month.
Engro Foods has taken this a step forward. The LPF content has been
digitized and put onto tablets and mobile phones and put up on MCC walls,
given into hands of the children, in what is best described as a self-learning,
teacher-less model for education. MCCs vicinities are being used to conduct
classroom trainings.
The first few Safety SMS are: 1) Hot weather poses a lot of occupational health
issues like Heat Stress. Take adequate work hour breaks & lot of liquid
supplements to avoid dehydration. Avoid lone working and provide shaded areas
for workers especially for rest. 2) If you want to see your loved ones today and
day after; wear seat belt and helmet all the time.
Started in April, multiple pilots are being run concurrently at 15 locations: 14 EFL
MCCs and 1 TCF school. With more than 350 students enrolled and attendance
rate hovering around 70%, the interest of the locals in the program is immense.
Surely, slowly and steadily, the program is making a long-term difference in the
lives of the children.
We believe that this service will go a long way in making people aware of the
hazards associated with daily work life and will enable them to stay safe.
– Jawad Ali Bhatti
– Zeeshan Ahmad
Site Safety Improvement
Program at South Plant
Site Safety Improvement program (SSIP) was lunched at south plant with a
purpose to gauge the effectiveness of the safety system and to boost the site
safety performance.
Feedback on the current safety issues was taken from our real men of steel
working on the production floors. The workforce eagerly participated in this
discussion and provided an excellent insight on how to further improve site safety.
This program planted a seed of growth and excellence of our Team for time to
come. Special competitions were held and prizes were distributed amongst the
winners to further boost safety awareness.
– Muhammad Arif Malik
Omungon Ka Khazana
Monkey Peel Launch
Dairy Omung rolled out an exciting on-ground activation “Omungon ka Khazana” for consumers in Karachi, Lahore, Rawalpindi and Gujranwala in June. Our teams invited
consumers to purchase two 250ml packs of Dairy Omung, get a free glass with every purchase and a chance to enter into a lucky draw to win exciting prizes. 30 areas were
activated for four weeks. Amidst much festivity, hype was created through heavy POS splash and a float.
The key highlights of the activity were 1 million contacts, 3,510 outlets activated, 30 areas in KLIG activated and multiple elements targeting the same area for instants
Door-to-Door selling, Bikers, Chingchi, Dholwalas, Bicycle riders creating hype and generating, exciting via flash mob dancing, Float with complete entertainment package
The activity received a tremendous response and exceeded all targets and expectations!!
– Sara Mohsin
It’s time to scream for MONKEY PEEL - Omore’s latest
innovation! The delectable, the enticing, the crazy, the
peelable Omore Monkey Peel that is bound to make you go
bananas. As unique as the name sounds, Omore Monkey
Peel is a pioneering offering in Pakistan.
Omore Monkey peel is the latest innovative offering of Engro
Foods which comes in the stick format. To enjoy the product
first you have to bite off the top and start peeling the delicious
banana flavored jelly in order to enjoy a rush of bananalicous
flavor till you reach the tantalizing core of the rich and creamy
vanilla. This product has broken barriers in Pakistan
showcasing how Omore has set the standard in innovative
product development.
A unique treat for children but guaranteed to get the inner
monkey out of everyone; the product will launch on June 5th
through a clutter breaking television commercial that will
surely hit the rooftops and bring out the inner child in everyone
alike J The TVC has a functional focus with our hero who
defeats the school bully by getting his groove on and pulling
out his super cool Monkey Peel while the bully’s “normal” ice
cream fails to become a match and melts away!!!!
– Syed Haider Mujtaba
Director Bannay ki Omung
In order to celebrate the success of Dairy Omung in the market and share the
consumer experience of “Omungon ka Khazana” with the EFL family, the brand
team held an exciting and entertaining competition. Head Office employees had the
chance of becoming a Director for one day by sending a video imitating any of the
MC members. The package was complete with a Director’s room and a chauffeur
driven Mercedes! All day EFL Head Office family participated eagerly by sending
hilarious entries, which were later shortlisted by a panel of judges including Cecilia
Fernandes, Naeem Mian Sadiq and Muhammad Tahir. The shortlisted entries
included Maurice as Kanwer, Arsalan as Saud Pasha, Saadi as Javed Iqbal, Atif
Sultan as Ahsan Afzaal and Noor as Kanwer. All Head Office employees gathered at
Eat Inn and amongst fits of laughter and much uproar, voted Noor as the new
Director of EFL! As promised, Noor arrived in the Mercedes (very generously
volunteered by Kanwer) and spent the day in his room fulfilling his
Director Bannay ki Omung!
– Sara Mohsin
Monkey Peel Launch - Lahore
Once again OMORE has taken yet another enterprising step and launched an innovative product with the name of MONKEY PEEL. This summer, Omore Monkey Peel
with creamy vanilla inside a delicious jelly coating will be bringing a lot of excitement and fun for kids. To Boost up this concept and create Monkey peel hype in the market.
Lahore Region’s Mobile Channel did a wonderful launch activity with ground-breaking style. From our stock points, Merchandized trikes with Monkey Peel TOP- UPs
traveled in the form of trains and went through all important commercial markets and societies. Schools were also tapped and the kids enjoyed themselves with every bite
of monkey peel and its unique peeling concept.
– Ahtisham Baig
Omung Lassi
Omore Merchandising
It was not just a campaign; it was a movement for love. Jumping into the existing conversation around
election fever, Omung Lassi launched its “Pyar Ko Vote Do” campaign targeted towards its core Target
Audience; the energetic, lively and youthful crowd that populates the universities and colleges in the
country.
The intent was to create an idea which was powerful and unique and would leverage the existing
media and word-of-mouth frenzy that was prevalent in the weeks before and after the elections. The
Omung Lassi Pyar Ko Vote Do campaign was a massive on-ground activation preceded by a radical
and clutter-breaking communication on TV, Radio and Outdoor. The actual activation itself was
streamed and amplified through a very effective social media strategy which had objectives of more
than just creating virality and affinity with the Brand.
The campaign was a simulation of the actual elections, but with a twist: each of the top 22
colleges/universities had to elect their own Love Guru. The first stage was creating a pre-event hype at
each college by proverbially painting the campus red. The next stage was the nomination phase,
where the returning officers (played by celebrity show-stoppers Ali Salman and Fahad Sheikh) would
grill and grind the Guru nominees on questions relating to love, life and Omung Lassi. Ten candidates
from each college were selected to run for the Guru elections with each of them being given a kit bag
and three days to run his or her campaign in the college. The actual elections were carried out in the
old-fashioned ballot-paper format, with a huge turnout from the supporting sides of all candidates,
drowning the polling booths in chants and hurrahs of for their love leaders. Each voter had to buy a
pack of Omung Lassi to get the ballot paper, and a lucky draw prize for the voters ensured a very high
participation. The ballot counting in the evening finally announced the Guru from each competing
campus amidst the cheers of their loyalists. Moving on to the next phase: the 22 elected Gurus were to
then go head to head in a first-of-its-kind online voting application micro-site, where each candidate
was to use his or her social networking skills to get as many people as possible to vote online for him
or her. The final result is to be announced in the first week of June: the winner will be crowned Omung
Lassi’s Guru of the Year, winning a sleek Macbook and becoming the brand’s online Love
Ambassador for the next campaign!
Perhaps the most important tool in creating massive hype, awareness and fan-following amongst the
TG was the campaign’s strong presence on social media. The Guru Hoja Shuroo Facebook page
(facebook.com/guruhojashuroo) recruited a loyal fan base of more than 40,000 people within the first
month of its presence. Stats show that over 95% of the followers on Facebook are the Bull’s Eye
Target Group with over 24 Million Brand Impressions (views) in only fifty days since its launch. The
creative and eye-catching online advertisements were able to capture Click-Through Rates which were
almost three times higher than average global standards of online advertising. The content itself was
developed in a TG-centric manner, with regular online engagement tools and audio-visual content
uploaded straight from the on-ground activation in the colleges resulting in a weekly viral reach to
almost 20,000 Facebook users. This constantly-increasing fan base has given the brand an incredibly
effective and efficient tool to feel the pulse of the TG: online polls and dipsticks, feedback platforms
and direct consumer engagement through the Facebook page can help Omung Lassi stay connected
to its consumer and take this opportunity to add more value to their lives.
The micro-site for the online voting (www.guruhojashuroo.com) also set a new benchmark in the
history of online presence of EFL brands. An incredibly creative and catchy design, the website
provided a platform for people to understand more about the brand, view its history, browse through
the numerous cartoons that were made in collaboration with Jang, and of course vote for their favorite
Guru. The website also features a direct consumer feedback applet, which gives the brand team
instant information as to where Omung Lassi is not available or if there are any other issues. This data
is downloaded regularly and passed on to the Consumer Engagement (Taluq) team, which then
follows the protocol to resolve the problem.
From starting off with tongue-in-cheek humor through the communication to engaging the TG through
a massive and relevant on-ground activation and finally taking this presence to the online platform to
retain a high loyalist following, Omung Lassi and the Pyar Ko Vote Do campaign has managed to build
a strong awareness of the brand and its message, generating massive trial and advocating talkability
of the campaign amongst the TG.
One thing is for sure: when we talk about brands that change the landscape of conventional
marketing, Omung Lassi key through tabdeeli aa chuki hey!
– Hammad Kazi
Omore Makes Illusion Reality
Pioneering the cutting edge graphic display
This season, Omore devised a clutter breaking method to make their Freezers
stand out in the market. The brand stepped away from the traditional gadgets
and used Electro Luminescence Panels, which were specifically designed to
attract the peripheral vision and immediately trigger brand’s identifiers in the
mind of the consumer.
Omore set the benchmark with this focused and cost effective solution that was
deployed all across Pakistan. This is first time in the history of trade innovations
that a novel gadget was deployed on such a wide scale in a short period of time.
As pioneers, we faced tremendous challenges but conquered them all thanks to
the excellent planning and execution from IC –Trade Marketing & Sales teams.
The initiative has achieved spectacular results and uplifted the image of the
brand. It was widely admired by all players of business world.
What used to only be a dream has now been transformed into reality by Omore.
The brand has entered the lives of consumers who previously could not even have
imagined delighting themselves with a ‘khushi ki bite’.
The infrastructure of milk procurement department will be utilized to initiate the new
potential market for EFLs products. The goodwill of EFL and MPD has also been
leveraged for opening this channel. The basic end of the launch is to explore the
possibility of sale through non-energy consuming means (Eutectic Boxes) to
increase the brands penetration. Eventually the Channel Development would lead
to EFL getting the first mover advantage in areas where branded ice-cream
competition does not exist. This first mover company would open the new
horizons not only in rural areas but also in the world of EFL.
– Zeeshan Anjum Chughtai
In quintessence, this gadget is all set to lure our consumers towards a
“Khushi ki Bite”.
– Zeeshan Channa
TALUQ – Consumers and Us
Nida Mohsin shares what our consumers have to say
OLPERS
OMORE
TARANG
LASSI
OMUNG
I am very happy as I have
I like Omore’ very much. I
Tarang ki Mithas buhat AALA
I like Omung Lassi very
The Dairy Omung team
received a text from Olper’s
even participated in your Ice
hai. Mai Tarang ki chai buhat
much. Its taste is marvelous.
visited our place for tasting
today (on my wedding
Age Lucky draw. It’s great
enjoy karta hoon. – Noor Ur
– Mohammad Naseem
and I liked it very much. We
anniversary). I am a regular
that Omore brings happiness
Rehman from Hangu
from Taxilla
have start using it now.
user of Olper's milk and I like
to its consumers. – Ahmed
it very much. – Sanober from
Mughal from Lahore
Karachi
– Sahil from Peshawar
Tarang Engro Foods ki
Your new product Omung
Behtreen product hai. Mai tu
Lassi is very good. I like
I like Dairy Omung very
I love Omore’. It tastes really
hamesha Tarang ki bani chai
Namkeen Taskeen a lot.
much. It is health and
I attended the UJP Olper’s
nice. Please launch Rs. 5
hii peeta hoon. – Hussnain
– Shahid Lakhani from
happiness in a very cost
show and I really enjoyed it.
lollies as well. – Mohammad
from Khushab
Karachi
effective pack. It also tastes
Olper’s keeps doing new and
Amin from Zila Gujrat
different things for the
consumers. I Love Olper’s.
– Farah from Karachi
very nice. – Kanwal from
Karachi
A Campaign Above the Rest
This Ramadan, Olper’s, the flagship brand of Engro Foods Ltd. (EFL) reached
new heights of creative and ethical marketing. With its grand Ramadan
campaign, Olper’s embarked on a journey and took everyone along with it to
celebrate the spirit of Ramadan.
Special limited edition Ramadan packaging reflecting celebrated cultural
forms of valued aesthetics of Ajrak, Tile, Ralli and Chatai enabled differences
to be laid to rest, upholding pure Pakistani pride. Along with the exquisitely
captured beauty of Pakistan in the Olper’s Ramadan advertisement, the
brand has managed to promote the core spirit of Ramadan – caring
for community.
With the tag line ‘Mera Intekhaab Olper’s ke saath, baantna Neimatein
Behisaab’, people all over Pakistan and importantly, across all
socioeconomic stratospheres, are being encouraged to alleviate the plight of
the rural woman by empowering her with tools to create a better future for
her and her family. In the digital campaigning via social media forums, brand
on-ground activation via float caravans travelling through the three major
cities of the country and point of sales marketing, one cannot miss the
brand’s interactive call to action to donate empty Olper’s packs to these
women through the WELD program. A commendable yet un-marketed
initiative is also being undertaken to help the environment by recycling the
returned Olper’s packs to make furniture for schools in lesser developed
parts of Pakistan.
Further, to share the spirit of Ramadan, staff members from Engro were
invited to EFL where the office was transformed into an art gallery exhibiting
the story of this campaign. From paintings depicting scenes of the
advertisement to actual props including Balochi peshminas, Sindhi mirrored
art, Punjabi pottery to KPK’s colourful artefacts – one was able to reflect and
appreciate the rich talent embedded in all parts of Pakistan.
This was followed by an Iftari Party where employees of Engro from all walks
of life were invited to join Olper’s and the EFL HR Dept. to break fast together
in an intimate and true family fashion. One unique highlight of the setting was
the ‘dastarkhwan’, where all sat on the floor together, tasting a specially
created menu incorporating traditional dishes of various parts of Pakistan.
Another exciting happening of the night was an auction of the paintings
displayed in the exhibit where all were auctioned by Shamaila Kamran and
Anam Bhadelia from HR to raise funds for WELD and SIUT. Needless to say
the night ended on a high note with all having enjoyed themselves.
Olper’s lived up to and continues to promote the essence of the spirit of
Ramadan by bringing to light qualities of sharing, unity,
equality and family.
– Mediha Kamal Afsar
Exclusive behind the scenes preview
Hammad Kazi shares with us photographs from the Olper's Ramadan Campaign TVC
The future for Engro Foods Ltd. is bright with its
star brand – Olper’s.
Tarang hi hai IIFA
ka Ticket
Tarang has done it once again! After the successful
launch of the Tarang Housefull campaign-the biggest
media initiative of 2013, Tarang has taken the next
step forward and gone global. The brand through a
first of its kind consumer promotion offered
consumers the chance to win a ticket to the IIFA
awards being held in Macau. Consumers were asked
to text in the product code on the Tarang packs and
through a lucky draw the ‘sahi jori’ Mr. and Mrs. Amir
Perwaiz and Mr. and Mrs. Sajjad Ahmad Sheikh won
the experience of a lifetime to visit and meet
international celebrities at one of the most glamorous
entertainment events of the year.
Tarang also offered a star studded reward for a star
studded performer and Malik Liaqat Ali was awarded
a company sponsored trip to the IIFA awards for his
outstanding performance in achieving May and June
Primary OPM 100% and Secondary 110%. Tarang’s
collaboration with the prestigious IIFA awards sets
new benchmarks for what the brand is capable of
doing. Tarang continues to give its consumers a
larger than life experience and the brand has become
synonymous with world class entertainment. Tarang
hi Tarang hai!
– Adeel Asim Munif
Tarang Housefull
Awards
The much awaited start studded night finally took
place in June at Karachi Expo center. It was a
compilation of the crème de le crème of the
entertainment industry in Pakistan. Be it mega stars
of yester yore from the likes of Nadeem, Shahid,
Mustafa Qureshi, Babra Sharif and Sangeeta or the
dream celebrities of today like Aamina Sheikh, Mona
Lisa, Sami Khan, Moammar Rana, Bushra Ansari and
countless others. The Tarangi night had various
dance performances on Tarang Housefull’s super hit
melodies along with a special “Tarang hi Tarang hai”
energetic dance performance by Rambo, Sahiba,
Mommy and Sana. The maestro of comedy, Umer
Shareef, sent the audiences into fits of laughter with
his impromptu jokes and punch lines.
The sweeping winner of the awards night was clearly
“Anjuman” which bagged the most awards followed
by ‘Armaan’ and ‘Dever Bhabi’. A strong all around
media presence was seen at the awards night along
with Afnan Ahsan, Javed Iqbal, Tarang brand team
and the media team. The award show created ripples
across press and media and was eventually aired on
GEO Entertainment for all the fans.
Tarang hi Tarang hai!
– Saadi Rauf
EFL Khud Pakistan Cricket Mela
Summer is the time for fun and fitness. But wait - can those words really go together? Yes they can when we talk about team sports and Khud Pakistan. The Khud Pakistan
Cricket Tournament created great team spirit and enthusiasm in the foodies and not only geared up the players but together with their families made the event a success. The
players all dressed in their attractive kits marched into the field for a terrific game. Little children played around winning attractive prizes along with mothers and spouses’. Spot
games and lucky draws gave everyone a boost to participate and win exciting prizes. The objective of the tournament was to bring teammates and families together to reap
the social benefits of camaraderie - The event offered all an opportunity to break out and expand their fitness into something fun.
An exciting prize distribution ceremony was held to honor the best players and the winning team Tarang Warriors (SC & IS). It was the first event of the summer season
and brought great joy and smiles to all. The monkey business was in full swing with free Omore Monkey peal and other Omore delicacies on the house. All brand teams
and departments cooperated in sponsoring the entire event. A big thank you to all and especially the organizing committee: Abdul Fateh, Atif Qayyum, Anam Bhadelia,
Ale Ahmad, Cecilia Fernandes and Fahad Muslehuddin.
– Cecilia Fernandes
Supply Chain Crowned Champions of EFL Khud Pakistan Cricket Mela
After an exhilarating weekend of cricket between the different departments of Engro Foods Limited, Supply Chain emerged the undefeated winner of the tournament.
The competition was tough but 7 hours of non-stop cricket and some class acts later, Supply Chain’s hard work and effort helped them clinch the title of winning team.
We congratulate the winners on this success!
– Arsalan Hussain
Glimpses of the
Envison Sahiwal
Chapter
SWL Envison chapter is a new beginning towards
Engro’s vision of CSR. The journey started last year when
the Engro Foundation constituted the “Envison Sahiwal
Chapter” and witnessed the young enthusiastic team
making their way from Sahiwal to Lahore every week for a
period of two and a half months. Later on the chapter
began work at local Government Schools adopted by
CARE foundation and funded by Engro Foundation.
Following are some glimpses from this quarter:
Result Day Ceremony
A colorful result day ceremony was held at Bara Wakeel
Wala School where volunteers from Sahiwal Chapter
participated and applauded the performances and
achievements of children. Students showed their talent
in form of skits, mimes and beautiful poems. Rehan
Saeed Khan, the Guest of honor awarded the position
holders with their trophies.
WELD: Inspiring Empowerment – Shahida’s Story
“The more you trust your intuition, the more empowered you become, the
more you believe in entrepreneurship, the more prosperous you become.”
Sincere ownership and strong belief in the magic of above words, which
were deeply inculcated during 21 days training with WELD Team, have
changed the life of Shahida of village Dilawar Khuhro, Disrict Khairpur. She is
mother of five sons, aging from 14 to 5 years. While telling about her painful
past, she started weeping. With shaky voice, she said that her husband used
to run a donkey cart to meet the bare needs of life but the pressure of
crippling poverty was mounting up. Sometimes it happened that we took
breakfast and remained deprived of lunch and dinner due to unaffordability,
she said. Seeing her kids hungry and underprivileged, she tried to contribute
and did tailoring and handicrafts work but due to limited market she could
hardly contribute few hundreds a month in family inflows.
One day her husband came down with jaundice and she did not have money to
bring him to hospital. She went to almost everybody in the village to borrow the
money but nobody gave even a hundred rupees. The height of scarcity was there
but dreams were alive, passion was impatient and waiting for environmental
munificence. Engro and USAID Pakistan through the Dairy Value Chain project
aptly named WELD (Women Empowerment through Livestock Development)
appeared as benevolence for Shahida and provided her with the entrepreneurial
platform. The program supports women by teaching them how to improve milk
yield and animal health through good nutritional and health practices. It also
acknowledges that economic wellbeing of entire societies can be improved by
teaching women about such practices since it is the women who look after
livestock owned by the household.
Shahida was awarded a Certificate after successful completion of 21 days extensive
Training by WELD project team and evaluated by Livestock Department, Government of Sindh. She started a new journey of earning and serving as certified FLEW
(Female Livestock Extension Worker). Her every step was full of passion and valor
because she did not forget the days of deprivation. Within 2 months of her start, she
did a business of Rs.85000/ which gave her a hope of wellbeing. From her earning,
she gave Rs.10000/ to her husband for opening a vegetable shop in a village.
Both of them got sincerely engaged with their trades and just within few months
they found a change in their life. First thing they did was shifting their kids from
Government school to a private school in nearby town. Purchases for home have
started taking place as they purchased, washing machine, wooden cupboard
and steal container for grain storage along with kids’ clothes and foot wares. Not
only is this but investment in future also started as they purchased a plot on lease
at Larkana. Their average net income is Rs.25500/ per month, out of that
Shihda’s contribution is Rs.13500/. She is happy for this prosperous facet of life
and also grateful to Engro and USAID.
– Aghal Sajjad Mughal
Earth’s Day Activity
On Earth Day April 22, 2013, a team of volunteers from
different departments of Sahiwal Plant made a joint visit to
four schools in one day. The Plant Admin facilitated the
tree plantation activity that was conducted and the activity
received a very positive response.
– M. Faisal Shaikh & Saba Tariq
April 22nd
Global Earth Day
Tree Plantation
April 22nd - “Global Earth Day”, was celebrated
with a great fervor at Engro Foods Sukkur by the
EnVison_SKZ Chapter in collaboration with WWF
(World Wildlife Fund). A Tree-Plantation and
Environmental Protection drive were organized at
various EFL locations including the Sukkur Plant,
Area Offices (MPD) and Nara Dairy Farm.
Approximately 71 EFL employees volunteered for
tree-plantation and 500 Plants were planted at
various public and company locations. The
plantation-campaign was endorsed at the “Pledging
Ceremony” by WWF for the protecting environment
and giving life to the planet ‘EARTH’ (our home).
Over 240 volunteer hours were achieved through
this activity.
– Ahmed Ali Shaikh
WEAVE for Envison
Envison & Karwan-e-Hayat
The WEAVE members in Karachi recently joined hands and pledged their support
to Envison. The Envison opportunity was customized to fit the bigger objective of
the group and was organized by Volunteer Karachi- a project that provides flexible
and meaningful volunteer opportunities across Karachi. The ladies got together and
traveled to the SMB Fatima Jinnah Government Girls School that is a part of the
Zindagi Trust Summer School Program to provide career counseling to young girls
at the school. Through this event, WEAVE aimed to extend their networking skills
beyond Engro and benefit the young girls who required some direction as well as career
advice. Our Engro ladies shared their experiences and the highs and lows of their
careers in order to show the girls that being a successful working woman was within
everyone’s reach. It was exciting to interact with young girls who shared their
ambitious dreams with us and listened intently as we addressed their concerns. We
encountered aspiring TV anchors, singers, doctors, lawyers and teachers and the
counseling session was a success for both the volunteers as well as the students.
Envison Karachi volunteers got together to visit Karwan-e-Hayat a non-profit welfare
organization that cares for mentally ill patients. The volunteer opportunity was
arranged by Volunteer Karachi. The volunteers from all Engro companies got
together and traveled to the Karwan-e-Hayat facility in order to provide occupational
therapy through sports to the patients there. They were received by the facility staff
and given a tour of the facility. The patients were incredibly talented and used their
recreational time at the facility to paint, stitch, embroider and create an assortment
of objects that the organization exhibited as well. They shared with the volunteers
their personal stories of how they had come to the facility as well as how Karwan-eHayat has helped them embark upon their road to recovery. The male volunteers
played table tennis, carom, foosball with the male patients while the women played
ludo, carom, snakes and ladders and a final round of passing the pillow with the
female patients. The activity was a success.
– Shamaila Kamran
– Anam Bhadelia
World No
Tobacco Day
Walk on World
Environment Day 2013.
On World No Tobacco Day, 31st May, 2013, a walk was held at Sahiwal Plant
where all HODs along with their subordinates participated. Muhammad
Shahab Shams (GM Sahiwal Plant) lead the walk .Purpose of the walk was to
create awareness against active and passive smoking amongst our
employees. The walk concluded with valuable words by Senior Management
and GM Plant. Usman Faique was introduced to the crowd as a role model,
who has never inhaled a puff of cigarette smoke in his life.
Engro Foods in collaboration with Environmental Protection Agency (EPA)
participated in the World Environment Day walk with full fervor. The walk
started from Kanan Park Sahiwal in collaboration with Environmental
Protection Agency (EPA).Senior Managers participated with their respective
department personnel. Engro Foods was one of the biggest groups to
partake in this activity, adding on to the atmosphere with colorful posters and
banners. Special shirts were worn by the EFL team and tree saplings were
also planted to symbolize a cleaner greener environment.
– Irfan Arshad
The Art of Picking
the Right Talent
Changing the Game
Business Excellence Series
If you were bestowed with the responsibility of “picking the right kind of talent for
the right kind of job”, how would you go about doing it?
To conserve a physical resource, you must limit its use.
To conserve knowledge, you must increase its use.
– Zulfiqar Ali & Humza Rasul
This art was discovered by our People Managers in a one-day workshop organized
by the T&OD function in the month of May under the title “Behavioral Interviewing
Skills”. This Engro Group wide program, led by Efoods, was facilitated by none
other than Taher Khan Hussain, the man with a funny bone but a world of information. The program followed a structured approach on how to start an interview,
progress in the middle and close the discussion formally and was equipped with
video case studies, activities and live examples. Needless to say the workshop
received rave reviews from the participants, with all of the rating the program as
either “Very good” or “Excellent”.
– Shamaila Kamran
Global Health Day Celebrations
And that is EXACTLY the objective that we set out to achieve by launching the
Business Excellence Series for the Marketing Division of the company. A first-of-itskind training program in EFL, where we are using internal facilitators to drive areas
related to their own expertise. The series kicked off in May with two sessions
already being covered as part of the marketing module and facilitated by none
other than our former CEO, Afnan Ahsan. These monthly sessions will be modular
in nature and will cover relevant areas such as supply chain, sales and finance as
well besides marketing. We hope that the learning and experiences shared in this
series can be of great use to the Marketing team so that similar internventions can
be introduced in other divisions of the company as well.
– Shamaila Kamran
April 8th – “Global Health Day”, marked solidarity and was celebrated with over 200 children suffering from Thalassemia at Sukkur Blood Hospital. To show their support
Sukkur Plant and MPD Area Office volunteers donated blood. The celebration was followed by “Hepatitis-Awareness-Sessions” at MPD Area Offices where medical-experts
educated the local-community on the cures of hepatitis.
– Ahmed Ali Shaikh
Training/Team Building Activities of SWL Purchase
Team-building exercises can be a powerful way to unite a group, develop strengths, and address weaknesses – but only if the exercises are planned and carried out
strategically. Through the introduction of such activities, conducting meetings and trainings, the Sahiwal Purchase team aims to enhance their capabilities on a daily basis in
order to streamline their work. These activities take place inside and outside the plant and are key to highlight problems, strengths and weaknesses of all employees.
– Humza Rasul
EFL inducts First Batch of MT’s!
Celebrating 5 and 10 Years of Service
The Engro Foods Limited Management Trainee Programme was a pioneering
paradigm shift envisioned to build a talent pipeline that would enable EFL to
groom future leaders from within the organization and further solidify the EFL
Employer Brand.
In addition, our regular induction of graduate trainee engineers underwent a transition
to endorse all fresh graduating engineers as Management Trainees for the Supply
Chain Division. These MT’s will be rotated through their core functions and then
given attachments across the business for cross functional exposure.
The Recruitment Drive began with the initiation of two information sessions hitting our
target universities – LUMS and IBA. Within a course of six stretched weeks the MT
Drive took full swing; beginning with a series of registrations and then proceeding into
a dynamic 12 minute online aptitude test. The short listed students were then put
through competency based interviews, a case study based assessment center and
then a business case competition with a final round of interviews with our Management Committee. From a registered list of 1200 students, a shortlisted sieve of 12
bright business graduates became Engro Foods Limited’s first Management
Trainees ever.
All in all, Engro Foods Limited has now inducted 22 young thriving Management
Trainees across the organization. Their orientation was held on July 15, 2013 at
the Head Office where they were briefed on Safety, Audit procedures, IS and
Engro’s core values. The session consisted of fun ice breakers that gave the
MT’s a taste of the unique culture in place at EFL. We wish them the best of luck
in their future assignments and are excited to see young talent add value to the
organizations growth.
Being part of a young company is a challenge, but challenges are what make the
results even more exciting. From launching our flagship brand in 2006 to today,
we have come a long way and continue to achieve unparalleled levels of
success. It is only the beginning as we span our footprints across Pakistan and
strive to achieve global success. It is no surprise when we attribute our success
to our people. They have worked hard from the start and are an integral part of
our operations. In line with this the Head Office employees got together on a
warm afternoon to celebrate the employees who completed 5 and 10 years of
service at Engro. The event was an intimate gathering where all those employees
who had completed 5 years of service were called onto stage by their line
managers. Their direct line managers said a few words about them along with
sharing personal anecdotes before handing them their award. Prior to the
function, the teams of the award recipients were asked to pick out a song that
personified them, adding an amusing touch to the entire tone of the evening. The
function concluded with hi-tea and was enjoyed by all those in attendance. It
reminded us of what it means to be a part of the EFL family.
– Anam Bhadelia
– Safia Kaleem
Welcome the MT’s
Muhammad
Farooq Shaikh
Sidra
Azam
Preh
Memon
Ehab Tamiz
Ansari
Mariam
Soomro
Omar Saleem
Yazdanie
Hijab
Ateeq
Fatima Khalid
Chaudry
Murtaza
Mohsin
Muhaimin
Khan
Taha Khalid
Siddiqui
Bilal Arif
Sheikh
Muhammad
Adnan Qaiser
Nawab
Sher
Vajeeh Uddin
Hikmatyar
Shoaib
Amjad
Warda
Ghani
Anum
Shafique
Mirza Muhammad
Nabeel
Mohammad
Haider Mansur
Taha
Rehman
Finance Sports Day – SWL
SAP PM Module Goes Live
In line with the seven habits philosophy for enrichment of the heart, mind,
body and soul, MPAS Accounts team arranged a Sports Day at Sahiwal.
Team Green and Blue were geared up to sweat it all out and participants
from Lahore and Islamabad arrived a night before. “We eat cricket, we
sleep cricket and we drink ... Olper’s”. The first sport played was cricket
where the teams battled to the finish. Most of players proved to be very
great commentators, briefing audiences about the INs and OUTs of cricket
and spreading smiles. Next in line were table tennis and badminton and
after tough matches, the teams of Azad Rizvi, Ahmed Javed, Mohsin
Abdullah Butt and Atif emerged victorious.
SAP PM Module went live on 14th June 2013. SAP for plant maintenance has a
very rapid and focused improvement impact on the maintenance of machines. It
enables us to do the maintenance of each part and each machine at the right time
and also ensures the availability of those parts at the Warehouse, providing us with
the added benefit of the “just in time inventory” concept resulting in inventory
reduction (cost savings). Maintenance tracking in Module enables us to track the
repetitive issues/breakdowns triggering “focussed improvement” on those
machines and paving the way towards effective maintenance regime and zero
breakdown system/operation.
– Rana Kashif
– Usama Shami
New Beginnings
Happenings
Sanaya Khan
Sharmeen Fatima
Bilal Khan, Circle Leader, Sahiwal Plant and Mrs. Bilal
were blessed with a baby girl on May 8, 2013.
Badar Munir, Team Leader Filling & Packing and
Mrs. Zeba Badar were blessed with a baby girl
on Feb 14, 2013.
Syed Mohammad Ayyan Shah
Filza Raza
Syed Mohammad Naeem Shah, Admin & Accounts
Officer Bahawal Pur and Mrs. Khalid Naeem were
blessed with a baby boy on May 23, 2013.
Muhammad Fahad Raza, Territory Manager- Rawalpindi
and Mrs. Ayifa Raza were blessed with a baby girl
on Mar 1, 2013.
Samaika Fatima
Ali Kamran
Muhammad Asif Vazir, Circle Leader Tetra pak
and Mrs. Nazia Asif were blessed with a baby girl on
Feb 20, 2013.
Hafiz Muhammad Kamran, AM Dairy - Multan and
Mrs. Nayyab Tallat were blessed with a baby boy
on Apr 15, 2013.
Special Feature - Ali Anwar’s Photography
Between Us
Green Office Initiative:
For the remaining year we
will be printing Between Us
copies on thinner paper in
order to conserve trees.
This initiative will help us cut
costs along with reducing
the weight volumes of our
dispatched shipments.
Go Green!
Anam Bhadelia
Faysal Chaudhry
Humza Rasul
Jawad Bhatti
Saadi Rauf
Salman Nasri
Somia Khan
Syed Imran Haider
Usman Saif
Waleed Khawar
Zahid Ahmed Qazi
Zulfiqar Ali
Editorial Team