102208 Todays Woman - Marshalltown PennySaver
Transcription
102208 Todays Woman - Marshalltown PennySaver
Standing Tall in the Workforce Today’s Woman 2008 Special Supplement to the PennySaver, October 22, 2008 Today’s Woman is a roll model for young women, whether she is a high school principal, a school board member, a doctor, a pharmacist, a business owner, a volunteer or a child care provider. r y Kelc ote c s n Be Today’s Woman is venturing into new leadership roles contributing to her country and community. From leading national health care reform to taking tough stands on violence and crime to running for governor of Iowa. ey dfr o G e c Jani y ck u t S se Today’s Woman knows that life is a gift to be shared, nurtured, explored and valued and that each day the gift is accepted, something must be given back, in service, in tribute, in kind. i Den The PennySaver and it’s advertisers thank each and every woman throughout our area for your daily impact in the workplace, our government, our schools, our churches, our homes and our communities. Please enjoy this special recognition of your leadership skills, talents and contributions. TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 - PAGE 2 Top 5 questions women have for life coaches (ARA) - Millions of women often wonder how they can continue to juggle it all or wish they remembered who they “used to be” before having a career, kids or both. Life coaches can help women find their way back to what they really want. According to MyLifeCompass.com founder and author, Kim Fulcher, four common themes speak to modern women, no matter what life stage they are in. They are: * Identity – “Who was I before and who am I today?” * Work Balance – “How do I manage it all and how do I say no?” * Nurture – “How do I take care of myself physically, spiritually and mentally?” * Self Worth – “How do I learn to love myself for who I really am and how do I stop feeling guilty?” Some of the country’s leading life coaching experts from MyLifeCompass.com, an online life coaching community, are now helping women of all ages and walks of life find their passions and, most importantly, reconnect with themselves. Fulcher weighs in on the “top five” most frequently asked questions life coaches hear from their clients: Question: I’m a mother, a wife, a friend, a sister, a caregiver to my parents and more, but I’ve forgotten who I used to be before I took on all these roles. How do I find the “self” I was long ago? Is she still around? Answer: Rediscover yourself in baby steps. Get started by scheduling 10 minutes every day to spend a bit of time with yourself. Take time to sit quietly, take a walk, or use a coaching program, like the one offered at www.mylifecompass.com, to ask and answer key questions about who you want to be and what you want in your life. Question: I never feel like I have any downtime to take care of myself since I’m so busy with work, kids and personal commitments. How do I find the "self" I was before all of this? Answer: You’ll never “find” time for you; you have to make it. Ask yourself when you can schedule a small amount of time (10 minutes) each day just for you. Then make appointments with yourself, and give those appointments the same level of commitment and respect you would a date with a friend or a scheduled doctor’s appointment. Question: I’m constantly feeling “mom guilt” since I work outside the home. How do I cope with liking my job, but also wanting to be a good mom? Answer: You have to stop “shoulding” on yourself. This means you must stop playing the mom game by other people’s rules or your own made up standards and remove the words “should of” from your vocabulary. Ask yourself what kind of mom you want to be, and what kind of example you want to set for your child. The best model for any child involves a happy, healthy, and satisfied mom. If liking your job helps you set this example, it sounds like you’re already a good mom. DO THE MATH AND YOU’LL CHOOSE AARON’S L-R: Angela Cervantes & Lindsey Sirdoreus 1700 S. Center Street Marshalltown 641-752-7283 Question: I always seem to overcommit. How can I learn to say “no” without feeling like I’m letting someone down? Answer: Take three steps. First, break your “yes” habit. For the next two weeks, do not accept any invitation or request on the spot. Take 24 hours to consider whether or not you really want or have time to make a commitment. Second, ask yourself why you tend to over-commit. Are you trying to earn love, respect, or friendship? Finally, remember that everyone is busy. While you may fear another person’s anger or disappointment, I’m willing to bet few people will give your decline a second thought. Question: I used to feel so good about myself both physically and mentally but now I’m overweight and don’t even recognize myself! How do I find my way back to looking and feeling good about me? Answer: You start by committing to taking care of yourself again. You say you used to feel good about yourself physically and mentally. What were your habits when you were in this place? Did you work out, eat healthy foods or write in a journal? Pick one habit you used to engage in when you liked how you looked and felt, and schedule appointments with yourself every day to recondition this pattern. For more ways that women can be inspired, empowered and connected, visit www.mylifecompass.com. Today’s Woman has a heart that reaches out unconditionally. She give until she has no more to give. She cries at the heartaches of others. She carries hardship and burdens on the inside but has the strength to smile at someone else’s joy. She loves every child even id they aren’t her own. She never wants to give up. Where Car Care Is Affordable! We Work On All Makes & Models Specializing In Imports! Help Keep Your Car Dependable With Regular Maintenance From Our ASE Certified Technicians! • Automatic Pre-Approval. • No Credit Needed. • No Credit Check. • Service Included. • 90 Days Same as Cash. • Pay Out Early...Save Even More. • Try It Before You Buy It. • Builds Your Credit at Aaron’s. We’re Your Car Care Headquarters! Automotive Service Excellence Rose Jenkins ASE Certified Service Consultant ALLEY AUTOMOTIVE SINCE 1986 710 W. Madison 752-8316 AT GRANDVIEW HEIGHTS We are family; I’ve got all my Sisters and me... Offering..... 1. Medicare Skilled Services where licensed therapists interact for maximum individual function. 2. Medicaid eligible. 3. Alzheimer Wing for those with advanced memory impairment. 4. A holistic person directed care approach including: -social needs -nursing/medical -therapies -activities -nutrition through wonderful meals 1st Row: Angie Bessman, Denise Adkins; 2nd Row: Sally Ebert, Renae Mason, Keisha Hinkle, Alicia Williams, Lorrie Stewart, Tara Webb, Tammy Halverson; 3rd Row: Tesha Barnes, Sherri Elliott, Teresa Janssen, Chris Horney, Jennifer Lawler, Carol Hazen, Sandy Eich, Tammy Koonce; 4th Row: Diana Mick, Diane Anderson, Sara Davis, Debbie Laxton, Hope Hagele, Victoria Afuya, Larissa Siemens, Kathy Schultz, Jessica Johnson, Marsha Kelly, Samantha Sanders, Laurie Kramer; 5th Row: Amanda Rahn, Bonnie Vilez, Connie See, Pat Hull, Lydia Skinner, Staci Klaas, Heather Keely, Amber Isaacson, Doreen Craig, Rene Ayers, Kim Hietmeyer, Carol Wilson; Not Pictured: Alicia Adelmund, Esmeralda Alcaraz, Nicole Anderson, Jodi Anderson, Lisa Arkland, Odette Avila, Tabitha Avila, Jennifer Beem, Barb Brown, Amanda Bruce, Ashley Bryan, Barb Burkheimer, Judy Dirks, Ashley Doran, Sherry Eggleston, Brittany Ellis, Sarah Fogle, Susan Forrest, Brittany Frye, Carrie Gonzales, Coutrney Gonzalez, Isabel Gonzelez, Gail Halstead, Marlene Hartwig, Holly Harvey, Morgan Heitmeyer, Grizelda Herrera, Laura Ihde, Anna Jelken, Felicia Johnson, Michelle Johnson, Gail Keeler, Mary Kelley, Samantha Kennedy, La Dema Kephardt, Jessica Kippe, April Kunkel, Bobbi Kurth, Jacki Laffoon, Bethany Landas, Debbie Laxton, Amy Leonard, Jill Lewis, Norma Martin, Bethany Mayer, Becky Mulholland, Christina Oetker, Maria Ordonez, Kristina Peak, Maria Ramirez, Anita Rangel, Cindy Roberts, Katherine Robinson, Lucinda Rodenbeck, Ann Rubenbauer, Deanna Sanders, Leann Sanders, Nicole Scallon, Lori Sheldon, Susan Slifer, Ethel Spencer, Lisa Stackhouse, Tiffany Taylor, Lauren Timm, Diane Vest, Traci Wagner, Barb Waltemeyer, Jillissa Weatherly, Leslie Webb, Denise Williams, Heather Woosley, Jamie Youker, Janny Zatovich, Tammie Orr, Nancy Ramirez, Sheri Sheppard 910 E. Olive St., Marshalltown 641-752-4581 Having one son, Aaron in 1976, and Eric on the way, they started their business in 1977. Out of their trailer for 2 years to 3 other shops, the last having toiletries and heat (on Lincoln way), they are presently at 105 Washington St, where they have been for 21 years. Kelcy did the light work such as answering phones, doing the bookkeeping, and observing what went on around the shop. She gained enough experience that when a vehicle entered the building, she was able to diagnose what was wrong just by listening to its irregular noise. The business is now thriving with Kelcy being the sole owner for the last ten years. From tires, oil changes, front end work to engines, transmissions and just about everything else including 24 hour emergency tire service and repair, she highly respects her staff of six dedicated men who have over 80 years of experience between them. They are not only considered professionals, but are also treated like family. Kelcy states, “The whole staff is involved in the business because everyone gets along so well.” Kent Ricketts, who has been with the company 29 years, claims, “It's actually a treat working for her. She's so easy to get along with, and don't let her fool ya - she knows her stuff." Although Kelcy now limits herself la ei Ra iff tl The Guys At Luethje Auto Sales Would Like To Say Thanks To A Person Like You, Who Makes All The Difference. No One Deserves A Bigger Thanks Than You! to changing the occasional tire, she has no plans of retiring soon, stating she “has a great staff very capable of doing the work instead.” She is well content in pleasing her customers, answering phones, pricing tires, test driving, bookwork, and pulling cars in and out of bays. All of her extra time in spent enjoying her four grandchildren, Gretchen, Ethan, Blaedyn, and Isaac and spending time with her 4 legged family! If you ever find yourself in need of tires, engine work, or just need advice on the strange noise coming from under the hood, give Kelcy a call and she will be happy to take a listen. Sh When calling Ben's Tire & Auto about a noise in the engine, clunk in your front end, or tire troubles, don't be surprised if a woman on the other end of the line offers advice, for Kelcy Benscoter is not only the secretaryshe is the owner. While the female boss of a tire and auto store would be a rarity to some, it is second nature for Kelcy. She has been involved in the industry for 31 years. It started shortly out of high school when her former husband worked at his father's tire shop and Kelcy was always in the middle of the action. He was unable to get the full time work needed, so they moved to Marshalltown in 1972. Offi ce Manager 1-800-535-1778 WWW.LUETHJESALES.COM GLADBROOK • MARSHALLTOWN • ELDORA All your protection under one roof.® Call for a no-obligation free quote. L-R: Angela Laughlin, Agent, Amy Goerdt, Agent Assistant Angela Laughlin Agency 216 E. Main St. Marshalltown, IA 50158 alaughli@amfam.com (641) 752-2009 L to R: Beth Kuhlers, RN Stephanie DeSchamp, Manager Leading The Way In Assisted Living~ Together We Are Family! American Family Mutual Insurance Company and its Subsidiaries Home Office – Madison, WI 53783 BC-210564 - 9/08 2907 S. 6th St., Marshalltown, IA 50158 • 752-8410 Providing customers with flexibility for over 56 years. Morton Buildings can give you a building that meets your needs. Ann Tempel Construction Center Administrator 1304 Iowa Ave. West Marshalltown, IA Call Dan or Greg • 641-752-6337 • For A Free Quote Find the perfect gift -- art by talented Iowa artists & “artful” objects made in America. Achieve the perfect look in framed artwork with help from a professional designer in the custom frame studio. Extended shopping hours this holiday season! 13 West Main St. Marshalltown 641-752-5737 www.theperfectsetting.org “The gallery is full of delightful treasures for your home or as gifts!” --Pam Swarts, owner/designer PAGE 3 - TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 Kelcy knows her stuff when it comes to automobiles TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 - PAGE 4 Stay at home mom starting with her first child in 1969 and now has over 30 kids! Stay at home mom starting with her first child in 1969 and now has over 30 kids! Jan Godfrey, owner of Cabs of Marshalltown and Airport Express in Marshalltown, spent several years in the 1970’s rearing her 4 children and then began working part time at Godfrey Motors, Inc., her husband’s and father-in-law’s Chrysler dealership. In 1978, during a severe snow storm, she called the local taxi service to have a cab pickup her kids at school… an hour later the kids called momma and said they were still waiting outside the school and the taxi had not arrived yet! Jan called the taxi company again and was told it might be another hour before they could get to the kids. The next morning, Jan told her husband, Toby, to order 3 brand new Plymouth Horizon cars because she was starting a new, clean, reliable taxi company. Jan and her husband inquired at City Hall about getting a City License for a new taxi service and were told they could not get a license until the city council agreed to issue a “Certificate of Necessity”. At that time, the city allowed only a limited number of cab permits; the reasoning was that a few cabs making enough profit to run nice, clean, safe, and well insured cars would be a good image to visitors to our city, as well as providing safe, clean service to local residents. So, Jan and Toby purchased the Royal Cab Co. and the Yellow Cab Co. which each held the proper city licenses and “Certificates of Necessity”. Taxi drivers back then had to pass a criminal background check and be approved by the police chief. Marshalltown City Ordinance, today, does not require any license or background check on taxi drivers. So, any sex offender, criminal, drug addict or mental case could be transporting your child from pre-school or you grandmother to and from the bank and doing it without the proper liability insurance – that’s a scary thought! Cabs of Marshalltown still does it the old fashioned way, background checks, driving records, drug testing, Iowa chauffeurs license, good moral character, Iowa Dept. of Transportation Permits, and proper insurance are maintained. A good share of Jan’s business is transporting business people from all over the world to and from the Des Moines Intl. Airport. Many of these customers are in town doing business with Fisher, Lennox, Racom, or any number of other great businesses in town. A first impression of Marshalltown starts at the baggage counter in the airport when a Cabs of Marshalltown driver meets and greets a first time visitor to Iowa. A few years ago, five Japanese visitors were riding in a Cab’s (Airport Express) van from Des Moines to town when they noticed a huge John Deere combine exiting a corn field and heading for the machine shed on that farm. Only one person spoke English and asked the driver if they could stop and take photos of the machine. All five of the men got out of the van and began to take photos; the farmer used a hand gesture meant to invite the visitors into his machine shed. The farmer turned toward his building and walked into it while talking and telling his visitors about his combine. After the farmer was well into the building, he realized the visitors had stopped short and lined up at the doorway waiting for his permission to enter the building. Wow, talk about good manners! Jan usually works in the office dispatching, accounting and often getting into a taxi during busy time and driving in order to shorten the wait time for customers. Many customers ride daily and the drivers get to know them quite well. Cabs of Marshalltown transports about 30 pre-school aged children each day from home to one of the several Head Start or per-school centers located throughout the city. Most of the children quickly adapt to the stranger in the taxicab coming to their homes and buckling them into the car seats for the ride each day. Jan says she feels like she has 30 kids of her own, each child has to be walked into the classroom and signed in, it takes 3 to 5 drivers to get all the kids transported and then the drivers just kind of crash with a quick coffee break and onto the next cab call. If you would like reliable, clean, honest taxi service, give Jan at Cabs of Marshalltown a call. She will get you to your destination in a timely manner! This all started 30 years ago in Atlantic, IA. With husband, Dean, they had a lot going on all at one time - Stucky’s Dry Cleaning, Stucky’s Vacuum City, Stucky’s Ice Cream Village, Stucky’s Carpet Cleaning and Atlantic Custodial Services. Oh yeah, Denise was also a stay-at-home Mom with 5 kids plus all the school and church activities that they could get into. Denise says, “Being a mother never took a back seat to any of the business needs and some how we got everything done. Looking back I’m not sure how – but we did!!” The key there for Denise is the ‘we’ factor. She does a tremendous job of delegating and yet can work all day long and still find time to manage a home and family at the same time. In today’s society, more and more women have to work and so it was fortunate for the Stucky’s to have the chance to raise the 5 children and still work together as a team. Her biggest business concern now is the Best Soy Candle Company. The most predominate comment of customers entering Best Vacuum Store is ‘wow, this place smells sooooo good!’ That’s all thanks to Denise. The day-to-day operation starts by trying to share seasonal scents with customers and still keeping the most popular scents available. Denise feels that “what keeps us vibrant is public opinion. We constantly listen for what our customers are looking for”. New this year in the company is our line of melters and Soy Wax dumplings in a variety of scents. “We feel so good about supporting our ag- based economy by using soy wax; its clean burning and smoke-free in the melters,” says Denise. Best Soy Candle Company is also one of the only places around that you can have your heat-safe containers refilled with your favorite scent. Time out---- in comes a customer looking for a vacuum and over bounces Denise to help out with information on any or all of the quality vacuums they have to offer. She will spend as much time as needed to educate someone on vacuums. We go that extra mile to spend as much time as necessary to make sure our customers make an informed decision. Time out---- someone’s looking at the Burt’s Bees all natural products. With one of the largest selections in the area the customer looks to Denise for information on a specific product. Time out---- someone is inquiring about the Casabella microfiber cleaning products. Time out---- someone is looking at Softubs and Spa Chemicals. If you ask her she’s just here for the customers. Denise states, “Small businesses flourish when the customer’s needs and opinions are important.” Balance – hard working – family oriented – timeless dedication all put Denise in that elite group of “TODAY’S WOMAN”!!! Today’s Woman combines her work life with volunteer work and church activities, and still raises a family. While helping her children balance school, home and activities, she attends school Open houses, conferences, band concerts, piano recitals, drama productions, and sporting events. Today’s Woman keeps her head when everyone around her is losing theirs. She’s the one everyone can count on. She is always one step ahead of anyone else about dinner, the next meeting or what times the kids need to be at ball practice. She is a force to be reckoned with. PAGE 5 - TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 The hats of a working woman – Business partner – Business owner – Wife – Mother – Grandmother – talk about a balancing act! TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 - PAGE 6 Make the most of “me time” (NAPSI)-From bad dates to bad bosses, there are many factors that make us want to steal away and enjoy some quiet time alone. Escaping the daily grind isn’t always easy, but don’t fret-here are a few ideas on how you can catch some solo time. Then, once you make the “escape,” these tips will help make “me time” fun! EXCUSES, EXCUSES… Make a Date with Yourself Whether its colleagues heading to Happy Hour, family in from out of town or a friend’s birthday bash, your presence is always wanted somewhere. Set a date with yourself and let your friends, family and co-workers know a week in advance that “date night” is for you alone. When the date night arrives, enjoy your “me time” by doing something you really enjoy. Silence the Cell Score some time alone by shutting off the cell phone. Everyone is entitled to a few hours during which they are unreachable. Whether it’s your boss inquiring about a deadline, your mom asking about your latest doctor appointment or your spouse wonder- ing what’s for dinner, it can wait a few hours. YOU’RE ALONE--NOW WHAT? Catch Up on Classics Pull out that list of old movies you’ve always been meaning to watch--now is the time to cross one off the list! Make a bowl of popcorn, curl up in your favorite fuzzy pajamas and turn down the lights to imagine you are in a theater, minus the obnoxious guy talking in the row behind you. Read to Relax If movies aren’t your thing, grab that book you’ve been meaning to read--or thumb through a magazine to catch up on current events. “A loving wife will do anything for her husband except stop criticizing and trying to improve him.” John Boynton Priestly, English novelist, dramatist and critic, 1894-1984. You’re Already ALMOST Approved! L-R: Denise Underhill, Hope Schultz, Lisa Lyon Kippen Glenney Business Manager-Owner BUY HERE, PAY HERE. 511 N. 3rd Avenue Marshalltown, IA 104 E. Linn St. Marshalltown 752-5222 Hours: M-F 7:30 a.m. to 5:30 p.m. Sat 8 a.m.-1 p.m. www.diamondvogel.com 641-752-5097 Taking Care Of ALL Your Insurance Needs! Everything From Rides & Deliveries to Airport Express We Do It All! BILL THIEDE AGENCY 2501 S. Center Suite F (Nicholas Center) Marshalltown 752-6367 Janice Godfrey AUTO • HOME • BUSINESS • HEALTH • LIFE Brook Otto - Office Manager Hours: M-F 8-5:30 Saturday: Appnts. Only The Miracle of Paint! All Your Protection Under One Roof® Call for a no-obligation free quote © 2000 American Family Mutual Insurance Company and its Subsidiaries Home Office - Madison, WI 53783 • www.amfam.com 753-3399 CABS OF MARSHALLTOWN Hrs: 7am-11pm Sun 1pm-11pm 1973-2008 L-R: Christy Fontinel, Mindy Finders, Anna Buck, Sharon Bergmann, Lindsay Halverson, Robyn Heiden & Karin Podhajsky We’re celebrating 35 Years of serving Marshalltown with quality decorating products and superior service. We’re still family owned and operated. the decorating store 11 E. Meadow Lane • Marshalltown 752-5451 M-F 7:30-5:30, Sat. till 5:00 (NewsUSA) - If your work clothes are as exciting as the bare gray walls of a cubicle, adding some spice to your wardrobe could bring a muchneeded touch of flair to the daily grind. For millions of women, work attire evokes images of stuffy, uncomfortable clothes and bland color schemes. But adding style to your work wardrobe can be quick and easy, and you don't need to sacrifice professionalism in the process. Edward Wilkerson, design director for Lafayette 148 New York, has appeared on such popular television programs as "The Oprah Winfrey Show" to offer his knowledge and unique perspective of women's fashion. Here are some simple tips from Wilkerson for enhancing your work wardrobe without spending excessive time or money: * Keep it simple. Sometimes, less can be more. Instead of incorporating too many unique additions into your work attire, keep your outfits simple and choose one area or piece of clothing to accentuate. This way, you maintain a look that is polished yet uniquely your own. * Know yourself. Determine what colors flatter your shape and skin tone. Once you have figured out which colors look best on you, it's easier to dress more creatively and still do so with aplomb. * Stay true. If you know the kinds of clothes with which you're comfortable, don't throw them to the wind for the trend of the moment. Though trendy clothing may be hip today, remember that trends come and go. Besides, your own style and personal expression are more beautiful than any fad or fashion craze. * Have all the staples for a professional night out. In the case of office parties or after-work get-togethers, stock your closet with several "fun and flirty" dresses as well as an assortment of wraps and jackets. A metallic top also adds dazzle to a daytime outfit. At night, pair it with a shiny clutch or a coordinating pair of shoes. * Prioritize. Be willing to spend more for classic, versatile wardrobe pieces that can be worn for years to come. Trendy clothing and accessories should have a lower priority, and can always be added or taken away from essentials like blouses, pants and skirts. Look to designer collections like Lafayette 148 for a variety of pieces that are stylish, professional and wellmade. One quality article of clothing can go a long way for both your style and your pocketbook. To learn more about Wilkerson, visit www.lafayette148.com. MARSHALLTOWN’S ONLY During our lives we turn to women for compassion and support. It’s only natural to turn to them now. Lee Seed Co. Display Supporting Iowa! • Decorative Kettles • Soy Candle Inserts • Variety of Soy Nut Snacks 107 E. Meadow Lane Marshalltown, IA 50158 641-753-4049 ’s Stucky Mon. - Fri. 9-5:30; Sat. 9-3 Behind The Scenes At... Mediacom! Your house will smell better than just a candle burning! Check out our electric warmers and store made candles Front Row: Brandi McBain & Kelly Vogel Back Row (L-R): Carla Gunderson, Raechel Casey, & Jean Huseboe www.vogelfuneralhomes.com FAMILY OF FUNERAL HOMES Estel - Perrin - Avey Pursel - Davis Rose Hill Memorial Gardens “The Difference Is Clear” Front Row (L-R): Sue, Ranette Back Row (L-R): Heather, Lori Not Pictured: Trisha L-R: Michelle Upah, Julie Schossow, Cindy Readout 1201 Industrial Blvd. 1-800-332-0245 116 W. Main St. Marshalltown Hrs: Mon.-Tues. 8 a.m.-5 p.m.; Wed/Fri. 9 a.m.-5 p.m. 753-5042 We at Clemons Inc. Proudly Serve the Marshalltown Community ‘Where We Put You First’! Hours: Mon.-Fri. 8:30-5:00; Sat. By Appt. Only DO YOU HAVE T h e n yo u b e t t e r c o m e and see my Grandma! Isaac Front Row: Brenda Haskel, Hallie Wiese, Rachel Alday Back Row: Marilyn Bullington, Shirley Stephenson, Lisa Cooper, Valerie Avalos, Trisha Carnicle 641-752-5491 • 1-800-542-7971 Visit our website at clemonsinc.com or e-mail us at clemons@marshallnet.com Blaedyn Gretchen Ethan Ride With Confidence -Ups Tune Tires Tire Sales & Repairs Auto Repair Auto Accessories Oil C hang es TIRE & AUTO Brake s 105 Washington St. • Marshalltown • 752-0619 30 Years Of Quality Service PAGE 7 - TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 Add a dash of panache to your work attire TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 - PAGE 8 Today’s Women of Cosmetology We do it for the “shear” delight!! We Are A Full Service Salon and More! Kristi Souksaengmany, Alli Shore, Lee Crosser Let us take you to the NEW YOU with Lee, Alli & Kristi. Tues.-Sat. Call for Appts. Walk-Ins Welcome 753-1057 “Live with Passion” Seek something that’s fulfilling, something that matters, and something that makes a difference. Something you’re passionate about. 507 W. High St. Marshalltown Claudia’s Beauty Salon You can rely on us for all your haircare needs. (L-R) Shelly, Brenda, Karen & Claudia We carry Joico, Back to Basics, Brocato, Lanza, Nioxin, Biolage, Kenra & Amplify, Paul Mitchell. Celebrating 26 Years Of Service Call 641-752-6655 30 S. 1st Ave. Masonic Temple Building Open Tues.-Sat. And Evenings By Appt. Eyebrow Waxing Available Kenra - Aquage Matrix - Paul Mitchell Cuts - Colors - Foils Perms - Waxing • Acrylic Nails • Manicures 16 E. Southridge Rd. • Plaza Suites Open Mon. - Sat. • Pedicures L-r: Kendra Shipley, Mindy Buschbom, Hilarry Baer, Karen Huxham, Deb Reuter 752-8110 ISB IOWA SCHOOL OF BEAUTY 112 Nicholas Drive 752-4223 Enroll now for classes starting in November and February. Front Row: Alecia Storjohann (Director), Maureen Hunt (Asst. Director)Back Row: Tonia Murty (Educator), Carla Drahos (Educator), Melanie Johnston (Educator) Not Pictured: Mark Oswald (President) Stop in for all types of hair, nails and skin services performed on clients by supervised students. 212 Meadow Lane Marshalltown Career Courses In Cosmetology And Nail Technology Classes 5 days a week 8:30 - 5:00 p.m. Open Thurs evenings until 8 pm CHOOSE A CAREER WITH STYLE 752-4802 L-R: Marla Grabenbauer, Pat Holden, Denise Weimer. Not pictured: Chelle Sprague For affordable haircuts, perms & hair coloring Featuring These Fine Salon Products: • MATRIX • WELLA • KENRA Celebrating 15 Years Of Making You Look Good, Makes Us Feel Good! Front L-R: Tonia Murty, Alesa Taft, Joleen Berkey Back L-R: Jasmine McCalley, Amanda Sewell • Styling • Cuts • Colors • Facials • Body Waxing • Pedicures •Manicures • Massages • Tanning • Automatic Sunless Tanning 641-753-4095 204 S. 1st Ave., Marshalltown Open Monday thru Saturday - Walk-Ins Welcome Call for an Appointment L-R: Shelly O’Lear-Co-Owner, Tammie Frederick-Co-Owner, Angie Damman, Stylist 16 E. Southridge, Suite 1602 752-2207 Full Service Salon We do it for the “shear” delight!! Paula’s Designs color specialist Kenra • Matrix Biolage • Purology Paula Aalfs $10.00 OFF 908 West Boone Street Marshalltown, Iowa 50158 641.752.7047 or 641.750.0530 aalfs2@mchsi.com Tuesday “Modern women understand everything except their husbands.” Oscar Wilde, British wit, poet and dramatist, 1856-1900 Thursday Friday Saturday Relax. You’re at Great Clips.™ Front Row: Kim, Raelynn, Shawna. Back Row; Brandy, Tracy, Christina. Not Pictured: Jen and Amanda 641-752-6400 Mon.-Fri. Saturday Sunday Massage Therapist Wednesday On Color & A Haircut When You Mention This Ad Solutions by Great Clips Nioxin & Matrix Products American Crew Hours: No 9:00 A.M.-9:00 P.M. 8:00 A.M.-5:00 P.M. 10:00 A.M.-4:00 P.M. Appointments Necessary 50 La Frenz Lane Marshalltown rld Your Wo Kendra Danielson Hair • Skin • Nails Wigs PLUS... Front Row L-R: Danielle,Tina, Shawna Back Row L-R: Mary, Susan 118 W. Main St. • Marshalltown • 752-3122 L-R: Leora, Nora, Hannah & Angel Great Gift Shop! • • • • • • • • • • • • Perms/Haircuts Colors/Hi-lites Manicures/Pedicures Up-Do’s Make-Up Application Birthday Parties Massage Therapy Tanning Ear Piercing Electrolysis Full Body Waxing Facials Convenient Parking • Evening Appointments Certified - Trained - Friendly Staff Hair Salon & More! Tans 2501 S. Center St. (Nicholas Center) 752-4793 Beautiful Tropical Setting! Front row, left to right: Georgie, Ashleigh, Sandy, Michelle, Rachel back row: Tracy, Amy, Carolyn, Mary Jo, Bonnie Check us out on the web! www.hairdressersonline.net 19 S. 1st St. Marshalltown, IA 641-752-4910 PAGE 9 - TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 Today’s Women of Cosmetology TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 - PAGE 10 Wake up, women: Blood pressure not just a “man’s problem” (NAPSI)-Here's heartening news: More women are paying attention to their hearts in recent years, thanks perhaps to public awareness campaigns that emphasize a woman's risk for heart disease. Too many, however, may not recognize the critical role blood pressure plays in heart health. In fact, women are less likely than men to make lifestyle changes to meet target goals for healthy blood pressure. Forty percent of women are not controlling their high blood pressure, or hypertension, according to a study published in a recent issue of Hypertension: Journal of the American Heart Association. Altogether, high blood pressure affects more than 100 million adults in the U.S., putting them at a higher risk for heart disease, stroke, kidney failure and other health problems. Yet, according to the National Women's Health Resource Center, 30 percent don't know they have it. A new recommendation by the American Heart Association (AHA) and other leading health organizations emphasizes the importance of regular home blood pressure moni- L-R: Pat Bessman (Accountant), Patty Miller (Title Clerk), Michelle Craighton (Parts Counter), Rhonda McCann (Office Manager) & Becky Metz (Office Manager) Ken Wise Buick - GMC - Honda and Ken Wise Chrysler - Dodge - Jeep toring in conjunction with a doctor's supervision. This is especially important for pregnant women, as high blood pressure during pregnancy is a leading cause of maternal and infant deaths. It's critical for women to make the connection between blood pressure and heart health; especially when certain lifestyle factors such as diet and exercise or a specific life stage such as pregnancy or menopause can put women at greater risk for high blood pressure. With heart disease being the No. 1 killer of women, women should make home blood pressure monitoring a part of their daily routine at all stages of life. The AHA suggests it's important to get a monitor that has been clinically validated to accurately measure blood pressure by the Association for the Advancement of Medical Instrumentation, the British Hypertension Society or the International Protocol from The European Society of Hypertension. The following tips for home blood pressure monitoring are offered: • Make sure the cuff fits: Measure around your upper arm and choose a monitor that comes with the correct size cuff. For example, Omron blood pressure monitors come with two cuff sizes or have expandable cuffs to fit both regular and large-size arms. • Don't smoke, drink caffeinated beverages or exercise within the 30 minutes of measuring your blood pressure. • Sit with your back straight and supported--for example, choose a dining chair rather than a stool. • Put your feet flat on the floor; don't cross your legs. • Your arm should be supported on a flat surface, such as a table, with your upper arm at heart level. • Make sure the middle of the cuff is placed directly over your brachial artery--down the middle of your arm. Each time you measure, take two or three readings one minute apart and record all the results. Some monitors automatically take consecutive readings, display the average and even store the readings in memory. • Vary the times of day and situations in which you take your blood pressure, knowing that it can be elevated in the morning, if you're stressed, or after drinking coffee and/or smoking. Track your readings over time and share them with your doctor. Please make the connection between blood pressure and heart health. For more information on blood pressure management and a free informational brochure, visit www.bpnumbers.com. Cheers To The Working Women At Perkins Serving You All Your Favorite Foods With A Smile! TOGETHER Salute Their Great Team Of WORKING WOMEN KEN WISE B.G.H. 1000 N. 3RD AVE. 641-752-7101 KEN WISE C.D.J. 908 N. 3RD AVE. 641-752-3636 OWNERS: JOHN WISE & TOM WISE L-R: Amy, Nina, Veronica (Manager), Stephanie & Jessi 3012 S. Center St. Marshalltown 753-4038 Come See Us For Your FREE, NO OBLIGATION “7-Day Trial To Successful Hearing.” Our Commitment To Our Customers Shows In Our Service L-R: Nancy Jorgenson (Licensed Hearing Aid Dispenser), Cathy Rush (Receptionist) L-R: Robin Angstman, Bonnie Ohrt, Judy Couser, Angela Haugen, Darla Rowley, Jodi Eygabroad, Kristi Carlson, Deb McNamara, Heather Loney, Karen Neuroth, Sue Gannaway Come See The Latest Concept In Hearing Aid Centers Visit us for a unique hearing aid shopping experience • Mini Theatre with video orientation • Watch & listen to a video about the philosophy of the Concept Hearing Aid • See what you hear during our personalized demo Stop By or Call One Of Our Area Locations Marshalltown • 2500 S. Center St. Marshalltown Center 641-753-1426 IOWAHearing.com • 800-792-9564 Iowa Hearing Aid Centers is the only dispenser of the Concept™ Hearing Aids in Iowa Altoona, Ames, Cedar Rapids, Centerville, Chariton, Fairfield, Fort Dodge, Grinnell, Iowa City, Montezuma, Newton, Oskaloosa, Ottumwa, Pella, Waterloo, Windsor Heights 11 East Church Street, Marshalltown 752-4618 Sometimes it can seem as though stay at home moms and working moms are battling against each other. The truth is, there are lots of women who stay at home with their children, and there are some moms who work. The other truth is, one of them is not better than the other. As moms, we all love our children, and we all want them to be happy. There are many advantages and disadvantages to both staying at home, and working outside of the home. Staying at home with your children is great because you are able to be with them all day. You are able to bond more with your children, and instill more of your values and what you feel is important into your children. It also gives you a great feeling to be able to be with your children all the time. However, staying home with your children can also make them more dependent on you than most other children are toward their moms. It can make them fear leaving you, whether you're leaving them at school, or with the babysitter for a night off. The disadvantages to you are being on call all the time. It can make you feel like you want to tear your hair out! Also, although you have one of the hardest jobs, you're not actually bringing in an income. Although, today many moms are working over the internet, or with home businesses. Mothers who work outside the home get their chance to be someone else other than 'mom.' They can concentrate on what they are trying to do much better than a mother who works at home. The only 'kids' they have in their hair are the ones they work with! Also, being away from your children more will foster a greater sense of independence in them. Disadvantages to working outside the home are obvious. You don't get as much time to spend with your children, and this can make you feel guilty or neglectful. Also, you have to know that whoever may be your children's caretakers will have an impact on what your children grow to believe. Whether we work outside the home, or stay at home with our kids, we are all mothers. We all want the same things for our children. Happiness, opportunities, and we want to give them all we can. Being a mother is hard enough today. We need to stick together as moms, whatever kind of mom we are. Supporting each other in motherhood and in life is what is important. Support each other's decisions and be proud of the decision that you have made. Let's end the war! (NewsUSA) - Moms around the country are being pulled in every direction. During the week, almost every hour is filled with work, carpool, homework help and feeding the family, leaving them with little time to do anything else, much less attend to their homes. "Weekends are the only time that women have to take care of their homes," said Katie Brown, lifestyle expert and author of the new book "Katie Brown's Weekends." "Women today are experts at multi-tasking. They are busy all week and they know that the weekends are the only time to get their projects and chores done." Various studies by Procter & Gamble, maker of the Mr. Clean brand, also found that Saturday is the day women do the majority of their cleaning and household tasks. In her book, Brown gives women creative advice on getting household chores done more quickly and efficiently so they can take back their weekends. One way to save time, she says, is to get the kids involved as much as possible. "Kids have so much extra energy; they are perfect helpers for weekend projects around the house," Brown said. "Depending on their ages, your kids can help with and enjoy almost any project." If you are preparing for a party, for example, let your kids help you premix recipes and set the table. Teenagers are more likely to enjoy tasks such as cleaning the bathroom when there is a gadget involved, such as the Mr. Clean Magic Reach, an allin-one bathroom cleaning tool that is designed to make bathroom cleaning a snap. For more tips from Katie Brown and Mr. Clean, log on to www.mrclean.com. “A woman’ guess is much more accurate than a man’s certainty.” Rudyard Kipling, English poet, novelist and short story writer, 1865-1936 SERVICE YOU CAN DEPEND ON Congratulations Sandra on 32 Years 12,000 Miles or 12 Months COAST-TO-COAST NATIONWIDE COVERAGE on most auto repairs AT NO EXTRA COST TO YOU! HACKETT AUTO CENTER with Sandra Potter - Office Manager Nauman-Madsen Insurance Inc.! 514 Player St. • Marshalltown Evvy Hackett & Kassie Vogeler 641-752-8434 24 E. Main St. • Suite 102 • 752-5568 Welcome to the end of the day. Bank of the West Supports ALL Working Women Front L-R: Randi Adkins, Liz Wilke, Alida Congdon, Lynn Rae Taber Back L-R: Kay Cartwright, Ashley Ehrhardt, Mary Shively, Tanya Unine, Denise Lyons Not Pictured: Heather McConnell, Barb Gummert, Christine Neuroth, Kristy Shively & Lizzie Keese Welcome to the end of the day • Free Deluxe Continental Breakfast with Waffle Bar & Hot Items • Rec Area with Pool, Whirlpool & Game Area • Party Room Rentals •Group Discounts Available •Book Rooms for Your Holiday Gatherings Today 115 I OWA A VENUE W EST • M ARSHALLTOWN , IA 50158 Reservations: 641-752-4844 marshalltown.ia@americinn.com Diane Hunter, Ann Soetenga, Doug Wilke, Carla Nordstrom, Erin Whitehill Proudly Serving the Marshalltown Community 802 S. Center Marshalltown 641-752-4959 800-488-2265 PAGE 11 - TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 Stay at home Lifestyle expert moms vs. working helps women with moms weekend chores TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 - PAGE 12 New treatment Cheddar, Cheese, breakthrough may Dough, Wad help millions with Fibromyalgia debilitating, chronic, widespread pain condition (NewsUSA) - Since being diagnosed with a chronic, widespread pain condition known as fibromyalgia, Carolyn Bishop had to surrender her career and was less able to take part in her children's activities due to this painful disorder. Now, Bishop and the more than 6 million other Americans who suffer from this debilitating condition have a new treatment option. This summer, the Food and Drug Administration approved Lyrica (pregabalin) capsules, CV, the first and only FDA-approved drug for the management of fibromyalgia, the most common, chronic, widespread pain condition in the United States. "This is important for people with fibromyalgia and a real opportunity to help physicians effectively manage this disorder," says Dr. Don Goldenberg, co-chair of the fibromyalgia guideline panel for the American Pain Society and professor of medicine at Tufts University. "Having a medication approved for use in fibromyalgia, along with research advances, will go a long way to improving our understanding and treatment of this common disorder." Fibromyalgia is believed to be caused by alterations in the central nervous system that result in the body's abnormal response to pain and heightened sensitivity to stimuli. Fibromyalgia can also cause poor sleep, stiffness, fatigue, deep tenderness, soreness and flu-like aching. Women make up approximately 80 to 90 percent of people diagnosed with fibromyalgia, although it affects both men and women. Clinical trials for Lyrica involved more than 2,000 participants and resulted in patients reporting decreased pain, improved physical functioning and an overall sense of feeling better. "Since I've started taking Lyrica, I've had less pain and felt better," Bishop says. Lyrica is also approved for use in treating diabetic nerve pain, pain after shingles and for helping to reduce partial onset seizures, a form of epilepsy, in adults who take one or more drugs for seizures. The most common side effects occurring during fibromyalgia and/or the other clinical trials for patients taking Lyrica versus those taking placebo were dizziness, somnolence, dry mouth, edema, blurred vision, weight gain, constipation, euphoric mood, balance disorder, increased appetite and thinking abnormally (primarily difficulty with concentration/attention). Lyrica may cause allergic reactions such as angioedema and hypersensitivity. Some reported allergic reactions include swelling of the face, mouth, lips, gums, tongue, neck and trouble breathing. Others may include rash, hives and blisters. Patients should be instructed to discontinue Lyrica and seek immediate medical care if they experience these symptoms. Patients taking Lyrica should be counseled that dizziness and somnolence may impair their ability to perform potentially hazardous tasks such as driving or operating complex machinery until they have sufficient experience with Lyrica to determine its effect on cognitive and motor function. In all controlled studies, a higher proportion of patients treated with Lyrica reported blurred vision (7 percent) than did patients treated with placebo (2 percent), which resolved in a majority of cases with continued dosing. More frequent assessment should be considered for patients who are already routinely monitored for ocular conditions. If patients have had a drug or alcohol problem, they may be more likely to misuse Lyrica. For Lyrica prescribing information, please visit www.lyrica.com 25 most powerful women in business FORTUNE's annual ranking of America's leading businesswomen 1. Indra Nooyi, PepsiCo 2. Irene Rosenfeld, Kraft Foods 3. Pat Woertz, Archer Daniels Midland 4. Anne Mulcahy, Xerox 5. Angela Braly, Wellpoint 6. Andrea Jung, Avon Products 7. Susan Arnold, Procter & Gamble 8. Oprah Winfrey, Harpo 9. Brenda Barnes, Sara Lee 10. Ursula Burns, Xerox 11. Ann Livermore, HewlettPackard 12. Anne Sweeney, Walt Disney 13. Susan Desmond-Hellmann, Genentech 14. Ginni Rometty, IBM 15. Ellen Kullman, Dupont 16. Safra Catz, Oracle 17. Heidi Miller, J.P. Morgan Chase 18. Judy McGrath, Viacom 19. Carol Meyrowitz, TJX 20. Ann Moore, Time Inc. 21. Christina Gold, Western Union 22. Amy Brinkley, Bank of America 23. Susan Ivey, Reynolds American 24. Colleen Goggins, Johnson & Johnson 25. Susan Chambers, Wal-Mart By Ronda Addy Have you noticed in films set far in the future that people don't seem to use money? How do they pay for clothing and food? Do they need banks? How do they get money to start a new business? While the future may be great, we live in the here and now, which means money is a necessary evil. At no time is that clearer than when starting a new business. Let's take a look at some financial options available to women wanting to start their own business. The bank must see you and your business as a good investment. In order to prove to them that you are a good investment, there are some documents you must show them. If you have an accountant, they can help you get this information together: • Business plan • Business cash flow projections • Personal financial statement • Three years of company tax returns, if applicable In banking, there are two types of loans: secured and unsecured. A secured loan requires some sort of collateral, usually your business or personal property, to secure the loan. If you fail to pay back the loan, the bank can take control of whatever you put up as collateral. You may not get a secured loan worth more than the value of your collateral, usually between 60 and 80%. An unsecured loan requires no collateral and is very rare since banks in general aren't willing to take a chance on individuals with an unproven record. For the small business owner, a couple more options are available. If you have a business account with the bank and a good personal credit score and business history, you may be able to get an unsecured credit line. You will have a set amount of money you can borrow. The interest rate and credit line amount will vary from institution to institution. You may also be able to get a business credit card. A short-term loan usually requires some sort of collateral for three years or less and has a fixed payment of interest and principal. A long-term loan is usually used exclusively for the purchase of equipment and other assets. This type of loan has prepayment penalties and changing interest rates. Depending upon your situation, other alternatives may be available. Check with local business associations to see if there are any microlenders in the area. Microlenders are companies or organizations that provide small loans, $5,000 to $25,000, to businesses that are unable to get financing from a traditional source. The interest rates are higher than those on a commercial bank loan. You can also check with your local state representative or senator to see if there are any state loans available for women and minority business owners. You may be able to get a loan from the U.S. Small Business Administration's LowDoc loan program. There are a couple of other ways to obtain small business financing. You can use a credit card. Most credit card issuers provide small business credit cards with high interest rates. You can also try to obtain seller financing. In some cases when you buy a business, the seller will finance the purchase price of the business to you. Over the long term, you pay the seller the purchase price of the business. Buying a business this way requires less money upfront. You might also help finance your business by leasing equipment. The leasing company buys equipment from the vendor and then you lease it, receiving lower monthly payments than you would have if you had purchased the equipment outright. Lease terms normally run for three to five years. At that time, you may return the equipment to the leasing company or buy it at a reduced rate. There are some disadvantages to leasing equipment, mainly the costs involved if you have to break the lease. You might have to pay any remaining lease payments, plus additional charges like disposition and acquisition fees, all of which could cost you more than the original lease. Whether you call it cheddar, cheese, dough or wad, money is a necessity to the small business owner. As a woman starting her own business, it is important to pursue all your options and not get discouraged if things don't turn out like you had hoped. One woman can change anything. Many women can change everything. Kid-friendly dinners with a dash of imagination (NAPSI)-Instead of spending valuable time cooking a family meal that may go untouched, leave dinner in the hands of youngsters by serving a finger-friendly spread that puts everything to the imagination. Here are a few suggestions: • Introduce new foods alongside more familiar favorites. Pair favorite vegetables and sauces with new additions to the table. Encourage children to explore the new foods by using their sense of touch, smell and taste. • Serve food in a variety of shapes, sizes and colors. Thinly sliced celery, diced green peppers and some olives and carrots can magically transform an ordinary salad into an edible version of a Black Cat. • Inspire children to make edible works of art. A serving of pierogies, fresh green beans, peas, and a favorite condiment can come together on a bright plate to form a Spooky Spider that is perfect for Halloween. This easy-to-make and fun-to-eat design is ideal for kids who get restless at the dinner table. Motivating children to have a hand (or two) in dinner selection and preparation is a great way to ensure clean plates with no mealtime headaches. Lay out a few ingredients and watch imaginations run wild. For more fun food ideas, visit www.pierogies.com. (NewsUSA) - High-heeled shoes can make a woman feel beautiful, confident, sexy and powerful. They can also cause pain, deformities and a lifetime of damage to the feet. Doctors with the American College of Foot and Ankle Surgeons realize that most women won't chuck their Jimmy Choos for sensible sneakers. But surgeons say women can reduce their risks for foot problems, including surgery, by following three recommendations: Avoid shoes with pointed toes, avoid heels taller than two inches and recognize foot pain as a warning sign. High-heeled shoes crowd toes, force the body's weight onto the ball of the foot and disrupt body alignment. Potential consequences: - Bunions. High heels do not cause bunions. Most women who develop bunions can blame their ancestors for passing down a faulty foot structure. But over time, wearing pointed-toe high heels can make bunions worse. Only surgery can correct this often painful deformity. - Hammertoes. High-heeled shoes that crowd the toes together can contribute to hammertoes. This deformity occurs when smaller toes become bent, like a claw. This can cause constant shoe friction, leading to painful corns. Severe hammertoes may require surgery to relieve pain. - Corns. Corns usually form from repeated pressure on the skin. Women with foot deformities, such as hammertoes, often suffer from corns because the tops of the bent toes rub against shoes. - Haglund's deformity, or "pump bump." Pump-style shoes often cause significant pain by irritating a bony deformity some women have on the back of their heel, called a "pump bump." This problem is common in young women who wear high heels almost every day. In many cases, it can lead to blisters, bursitis or Achilles tendonitis. - Neuromas. Pointed-toe and highheeled shoes are the leading causes of painful neuromas in women. Highheeled shoes may force toes into the toe box, which can compress and swell nerves in the foot. Without treatment, a neuroma can lead to permanent nerve damage, making it difficult to walk without severe, shooting pain. - Back pain. That old song, "The leg bone's connected to the thigh bone...The thigh bone's connected to the hip bone..." tells the whole story. Wearing high heels disrupts ankle, knee, hip and lower back alignment. Most foot surgery patients are women. But not all high-heel foot problems require surgery. Successful non-surgical treatments can include changes in shoe wear, padding, orthotics and pain medications. To learn more about foot pain, visit FootPhysicians.com. “Being a woman is a terribly difficult trade, since it consists principally of dealing with men.” Joseph Conrad, English novelist, 1857-1924 Business and family: Moms can have it all (NewsUSA) - Stay-at-home mom? How about stay-at-home CEO? "Mompreneurs" are part of a trend that's becoming more and more prevalent, as millions of businessminded mothers are starting online companies and operating them from home. Providers of Internet services are taking note of this increasing number of enterprising mothers. Network Solutions, for example, recently partnered with Victoria Colligan, mother of two and co-founder of a women's networking company called Ladies Who Launch. The partnership combines Colligan's entrepreneurial know-how with Network Solutions' businessbuilding tools, such as Do-It-For-Me Web sites, easy-to-use templates and flexible e-commerce packages. But even with such helpful resources, starting a business can be tough, especially when being a mom is top priority. If you're looking to build a Web site and start your own business, Colligan offers the following tips: * Brand your company. Ask yourself: What kind of style do I want for my business? Serious or whimsical? Sophisticated or youthful? Your type of branding could be any of these things, but having a consistent style can grant your company a sense of personality. * Words are key. Carefully determine a handful of keywords that describe your company, and then incorporate these words into your site's URL, page titles and content. This tells Internet search engines what your site is about, so people using these keywords can find your site more easily. * Sell, sell, sell. Don't overlook conventional marketing. Include detailed product descriptions and quality photos of merchandise on your site. A satisfaction guarantee is a great way to exemplify confidence in your product. * Keep it fresh. Give your customers a reason to come back to your Web site. Be sure to add new content whenever it's appropriate and monitor your site to ensure that the content is relevant. * Don't be afraid to ask for help. Do your research and find a Web solutions provider that will be available when you need help. Companies like Network Solutions have professional Web designers and search analysts that can help you design and optimize your Web site to attract more customers. For more information, visit http://womeninbiz.networksolutions.com. The right resources make homework help simple (NAPSI)-If you thought you were done with homework, you may want to redo the math. Most middle and high school students receive up to three hours of homework per night, and they are turning to mom for help, say surveys by Texas Instruments and Tutor.com. Eighty-eight percent of moms surveyed say they help their kids with homework at least once or twice per week, with more than 50 percent of them struggling to help their children. Homework can be a challenge, especially in subjects such as math, where one lesson builds off of the previous one. Succeeding in math is critical because, according to the Department of Education, by the time today's high school students graduate, more than 6 million jobs will require backgrounds in math, science or engineering. People with strong math backgrounds are more likely to be employed and earn more, even if they have not gone to college. Polly Carlson, a math and science tutor for Tutor.com, says that she sees many students struggle with math, particularly once they reach middle and high school, when concepts become more complex. According to Carlson, a good homework strategy starts with giving your children the resources they need to be successful. "I recommend students take advantage of critical tools such as graphing calculators, which help them visualize math concepts and make connections," says Carlson. "Using online homework help and tutoring services such as Tutor.com is a convenient way to get expert, oneto-one help 24/7." Carlson has several tips for par- ents seeking to help their students this school year: • Figure out weak spots and provide resources to help increase student achievement--Rarely do students excel in every subject, and getting them the tools they need to succeed is key. For example, if your child needs math help, research shows that students do better when they use a graphing calculator at home and in class. The right calculator can help improve student understanding from middle school through college, and many graphing calculators are allowed on the SAT®, ACT and state exams. • Know where to go for help--Ask teachers or school counselors for advice or go online. Many parents and kids are finding help from online tutoring services, such as Tutor.com, to help students keep up. • Eat well and get rest--There is no substitute for good health, so make sure your children are getting what they need physically to function at the top of their mental game. Encourage them to take breaks, grab a snack or go outside for some downtime. Visit TIMathRocks.com and Tutor.com for homework help, tutorials and tips on which graphing calculator is right for your child. As for other tips to help your student succeed this year, Carlson advises: "Learning doesn't end when the school day lets out. The support students receive at home is critical to a strong academic foundation, especially in math and science." Providing students the right tools is important to success. These students are using the TI-Nspire graphing calculator (Texas Instruments) to deepen their math understanding. Today’s Woman Brought to You by the Women From the PennySaver Back Row: Kim Barber, sales representative, Jane Garland, sales representative, Muffy Brinkman, sales representative; Front Row: Missy McCulley, office manager; Bev Sommerlot, advertising director PAGE 13 - TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 In women’s shoes, pain does not equal gain TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 - PAGE 14 For women, a more severe headache (NewsUSA) - A pulsing headache, sensitivity to light and sound, nausea -; many migraine sufferers recognize these symptoms. But of the more than 21 million American women with chronic migraines, 60 percent experience menstrual migraines. Menstrual migraines happen immediately before, during or after a woman's period. They are primarily caused by estrogen, the female sex hormone that specifically regulates menstrual cycle fluctuations. When the levels of estrogen and progesterone change, women become more vulnerable to headaches. Because oral contraceptives influence estrogen levels, women on birth control pills may experience more menstrual migraines. Migraines are recurrent, disabling headaches that last from four to 72 hours. Nausea, vision changes, light and sound sensitivity, and throbbing accompany moderate to severe head pain. Menstrual migraines can be more severe and last longer than other migraines. Women with menstrual migraines are more likely to experience nausea and vomiting. In most cases, women are unaware that their migraines and their cycles are linked. In a recent online survey conduct- ed by the National Headache Foundation (NHF), a Chicago-based, non-profit organization, 94 percent of respondents said that they suffered headaches around the time of their menstrual cycle, but only 46 percent had discussed menstrual migraines with their doctors. Sixty-six percent of women considered migraines a normal pre-menstrual symptom. The NHF encourages women to seek treatment for their debilitating migraines. As Suzanne Simons, the executive director of the NHF, said, menstrual migraines "can cause significant limitations in daily activities, but with proper diagnosis and treatment, they can be managed." Once diagnosed, menstrual migraines usually respond to treatment. Several drug classes, like triptans, analgesics and non-steroidal anti-inflammatories, can help women manage their migraines. Hormone therapy can help, too. If migraines occur around a woman's period, or become more severe during her cycle, she should speak to her doctor about menstrual migraines. For more information, visit www.headaches.org or call 1-888NHF-5552 We’re in this together By Ronda Addy You want to start your own business, but after doing a lot of research, you have come to the conclusion that you can't do it alone. You need a partner. That sounds fine, except for the fact you have no idea how to select a partner. You want to keep the partnership on a professional level, not a personal one, so you're somewhat leery of asking friends or family. You could use some guidance. Before entering into a partnership, you need to check with a lawyer and a tax accountant to see what specific state laws are in place regarding the formation and dissolution of partnerships and the legal responsibilities of each partner. When establishing a partnership, you must file an information return with the IRS indicating the partnership's income, profits or losses, and expenses. The partnership itself doesn't pay taxes. Instead, each partner is responsible for the taxes on any income received from the partnership. There are some disadvantages to forming a partnership. Partners can be held responsible for each other's carelessness or negligence. If your partnership runs into financial trouble, you may have to use your own personal assets to pay off the debts. Defaulting on a partnership loan entitles the bank to sue any general partner to collect it, which means you may have to sell any property you own. To avoid these pitfalls, you need to select the right partner. No one is without fault, of course, so don't expect to find the perfect partner. Look for someone with the skills, experience and assets needed for the job. Look for someone whose personality, temperament and work styles resemble yours. Look for someone you can trust. In your search, make sure you ask these important questions: • Does the person respond to a crisis well? • Do they accept criticism well? • Do they have any personal issues that could interfere with the partnership? • Can you see yourself having a fun partnership with this person? If you answer no to any of these questions, you might want to reconsider forming a partnership with the person. Once you form a partnership with someone, it's very difficult to change things down the road. No matter whom you go into partnership with, you should have a written agreement in order to avoid future misunderstandings and disagreements. This agreement should include: • The names of each partner and the partnership • A brief description of the type of business you have • The financial contributions each partner will make • The powers and duties each partner has, including any restrictions and limitations • How any profits and losses will be divided • How a partner can leave the business and how a new partner can be brought in • How the partnership will be dissolved It goes without saying that the death or bankruptcy of a partner is likely to mark the end of the partnership. To formally end a partnership, all business obligations must be made to creditors and all assets and profits divided among partners. If you and your partner lack the capital to invest in the business, you could bring someone in as a limited partner. A limited partner has no active involvement in the management of the business. They serve only as a financial contributor and may lose only the amount they invested in the business. They have a right to any profits and to be informed of any decisions relating to the company. As with a general partner, a limited partner is personally responsible for profits from the business. Deciding to take on a partner is a big decision that should not be entered into lightly. You will be working closely with your partner, so choose wisely. STATE FARM WE LIVE WHERE YOU LIVE. Protecting You In Your Insurance And Financial Needs! Mike Peschong 201 W. Main St. Marshalltown 1st row: Carolyn Wilkinson, Becky Reisinger; 2nd row: Dawn Templeton, Connie Jensen, Owner; 3rd row: Jan Dougherty. Not Pictured: Sara Schutt 752-4243 LIKE A GOOD NEIGHBOR www.rennersflowers.com Changing Your Address SERVING CENTRAL IOWA SINCE 1985 L-R SERENA UNDERWOOD, APPRENTICE with Izzy Jones KIM KINCAID, OWNER/GROOMER with Maggie Flowers ASHLEY BRYAN, GROOMER with Muffin Sharp STATE FARM IS THERE. statefarm.com® KIMIKIE DOG CENTER • No Restraints or Sedation EVER Required • Large or Small We Groom Them All! 101 E. Linn St. Marshalltown 641-752-1002 Associates Christina Ennenga, Renee Burnes, and Nickie Weeden 1603 Iowa Avenue West Marshalltown, IA 50158 is Our Business 752-8753 www.vanmetrerealty.com REGISTERED MEMBERS OF THE NATIONAL DOG GROOMERS A SSOCIATION OF A MERICA 14 N. 1st Ave. • Marshalltown • 641-752-0163 Hours: Tues., Thurs., Fri. 7-5; Sat. By Appointment Valerie Alkire 485-7222 Kristi Yates 352-5859 Gladys Wright 753-7293 Linda White 485-9237 Sami Bunn 751-2320 By Ronda Addy You would think that once you graduate from grade school, dealing with a bully is behind you. Unfortunately, that isn't always the case. At some point, you may find yourself dealing with a workplace bully. They could be your coworker or even your boss. Unlike a schoolyard bully, a workplace bully uses words and actions to intimidate the victim. They talk negatively about the victim and try to undermine their authority. They make it clear that they don't like the victim and don't care who is aware of that fact. The victim, in turn, may get so frustrated and stressed out that they dread going to work and consider quitting their job. Constant bullying not only affects the victim but their coworkers, family and friends. Studies show that victims of workplace bullying are likely to suffer from these symptoms: • Headaches and nausea brought on by stress. Prolonged stress can lead to a weak immune system, which can lead to the development of a serious illness. • Inability to sleep, resulting in constant fatigue. • Depression, which can lead to thoughts of suicide or in extreme cases suicide itself. • Increase in work-related injuries. • Tardiness and absenteeism, resulting in reduced productivity and quality of work. • Unwillingness to associate with people in general, resulting in the deterioration of relationships at work and home. There are various options for dealing with a workplace bully. Some of these include: • Treating the bully as they treat the victim. With this tactic, the victim resorts to the bully's level. Rather than resolving the issue, they often make it worse and can cost both parties their jobs. • Ignoring the bully. With this tactic, the victim refuses to acknowledge the bully. The bully either gets tired of the victim and moves on to someone else or bothers them even more in an attempt to get a reaction. • Confronting the bully about their behavior in a professional manner. With this tactic, the victim sets up a time to meet with the bully, discusses their feelings and tries to reach some sort of agreement to get along. The bully either works with the victim to resolve the conflict or refuses, making it their problem, not the victim's. • Taking the matter to a supervisor or the human resources department. With this tactic, the victim lets someone in authority know what is going on and gives them a chance to prevent a potential lawsuit. By law, companies have a responsibility to their employees to provide a fair and safe work environment. Someone who is bullying another employee is altering that environment and making it hostile. When confronted by a workplace bully, victims should seek out the advice of someone who has been in a (000) 000-0000 (000) 000-0000 (000) 000-0000 Local Address (000) 000-0000 (000) 000-0000 Local Local Address Address let the bully know that they have had enough and are taking control of the situation. It is unfortunate that workplace bullying happens. Should you ever find yourself in the position of dealing with a bully, don't let them take control of your life. Stand up to them and take whatever steps are necessary to show them they cannot bully you. “Live your Dream” Speak up! Become empowered and begin to live your dreams. www.homesforsaleinmarshalltown.com 106 E. Church 752-9545 Toll Free 1-877-207-4962 www.homesforsaleinmarshalltown.com e-mail: newhorizons@thewebunwired.net We don’t say we’re #1, but our customers do! Deb Block Over 10,000 10,000 Over locations worldwide. locations Come see our (000) 000helpful (000) 000staff: (000) 000Becky, (000) 000Mary, Jo, (000) 000(000) 000-0000 Alicia, and Pat similar situation. They should try not to let the bully get to them and never involve their coworkers in the matter. The bully wants the victim to fail and will use any mistakes the victim makes to their advantage. The victim should counter this behavior by doing their job to the best of their ability. They should keep a record of all incidents of bullying, noting any witnesses, and take action the moment their physical safety becomes at risk. In the event that their actions fail to stop the bullying, the victim should file a formal complaint in writing. They should find out the proper procedures and go through the appropriate channels. They should describe all incidents in detail and note the names of witnesses. By doing so, they will “You Go Girls!” Toni Daters Local Address (000) 000-0000 Local Address Local Address (000) 000-0000 Local Address Local Address (000) Local000-0000 Address (000) 000-0000 Local Address Local Address (000) 000-0000 Local Address (000) 000-0000 Local Address (000) 000-0000 Local Address Local Address Local LocalAddress Address (000) 000-0000 (000) 000-0000 Local Address Local Address Local Address Local Address (000) 000-0000 Local Address (000) 000-0000 Local Address Local Address (000) 000-0000 Local Address Local Address Local Address Local Address (000) 000-0000 (000) 000-0000 Local LocalAddress Address Local Address Local Address (000) 000-0000 Local Address Local Address (000) 000-0000 Local Address LocalAddress Address Local (000) 000-0000 Local Address Local Address Local Address (000) 000-0000 Local Address Local Address Local Address Local Address (000) 000-0000 (000) 000-0000 Local Address LocalAddress Address Local (000) 000-0000 Local Address (000) 000-0000 Local Address Local Address (000) 000-0000 Local Address Local Address Local Address (000) 000-0000 Local Address (000) 000-0000 Local Address Local Address Local Address (000) 000-0000 Local Address (000) 000-0000 Local Address (000) 000-0000 Local LocalAddress Address Local Address Local Address Local Address Local Address (000) 000-0000 (000) 000-0000 Local Address Local LocalAddress Address (000) 000-0000 Local Address Local Address Local Address (000) 000-0000 Local Address (000) 000-0000 LocalAddress Address Local Local Address Local Address Local Address (000) 000-0000 Local Address Local Address Local Address (000) 000-0000 (000) 000-0000 Local Address Local Address (000) 000-0000 Local Address Local Address (000) 000-0000 (000) 000-0000 Local Address Local Address Local Address Local Address (000) 000-0000 Local Address Local Address (000) 000-0000 Local Address 35 W. 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Main Marshalltown 641-752-1511 Ask Our Staff About The See To Learn Program! L-R: Michele Earley, Allison Jensen, Missy Mauseth, Sharon Boettger, and Tammy Rash A Big Thank-You to Our Team of Devoted and Hard Working Ladies at Jensen Ford! Hours: Mon. 8 am - 8 pm Tues. - Fri.8 am - 5:30 pm; Sat. 8 am - 3:30 pm FORD • LINCOLN • MERCURY 2805 S. Center • Marshalltown www.jensenford.com 641-753-5501 • 1-888-552-2757 * Ford Credit Rebate requires Ford Credit Financing, WQC * Vehicles pictured are for illustration only See Dealer For Details PAGE 15 - TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 A course of action TODAY’S WOMAN – WEDNESDAY, OCTOBER 22, 2008 - PAGE 16 We Salute The Business Women Of ® Community Credit Union ! EVERYTHING WE DO, WE DO FOR YOU! 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