1.5 million - LaPresse.ca

2011 | READERSHIp pROFILE
preferred
consumers
Reach more than
quality in quantity,
1.5ofmillion
readers
in quebec’s major markets
readers adults 18+
weekday
saturday
sunday
cume 6/7
LA PRESSE
(Montreal)
395,600
567,900
—
810,100
LE SOLEIL
(Quebec)
148,900
205,000
147,900
277,900
LE NOUVELLISTE (Trois-Rivieres)
54,400
58,900
—
80,100
LE DROIT
94,400
91,000
—
163,700
(Ottawa-Gatineau)
LA TRIBUNE
(Sherbrooke)
45,400
57,100
—
81,000
LE QUOTIDIEN
(Saguenay)
54,000
48,300
51,800
85,100
26,700
28, 700
—
40,200
819,400
1,056,900
199,700
1,538,100
LA VOIX DE L’EST (Granby)
GESCA
Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+
TARGET preferred CONSUMERS!
men
women
25-54
Home owners
managers & professionals
university graduates+
HouseHold income $75,000+
HouseHold income $100,000+
HouseHolds witH cHildren
average
7 markets
gesca
weekday
gesca
saturday
49 %
51 %
56 %
66 %
16 %
33 %
38 %
22 %
33 %
52 %
48 %
47 %
77 %
18 %
44 %
46 %
30 %
30 %
50 %
50 %
50 %
75 %
20 %
45 %
44 %
26 %
30 %
interpretation: 30% of GESCA newspapers readers have household income of $100,000 or more.
In comparison, 22% of the seven markets population have household income greater than $100,000.
Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+
le nouvelliste
le quotidien
la voiX de l’est
la presse
progrÈs-dimancHe
le droit
le soleil
la tribune
longueuil
trois-riviÈres
montrÉal
quÉbec
laval
Hull
saguenay
ottawa
sHawinigan
lÉvis
LÉVIS
granby
sHerbrooke
GESCA NEWSPAPERS READERS
Have a greater buying power
average HouseHold income
$78,746
gesca weekday readers:
$76,824
gesca saturday readers:
$69,853
average 7 markets:
13%
above average of the
seven (7) markets.
Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+
GESCA NETWORK, A PRESENCE IN
quebec’s major urban centres
total circulation
weekday
saturday
sunday
GESCA
435,879
536,846
121,005
SUBSCRIBERS
361,780
402,635
98,014
83 %
75 %
81 %
% SUBSCRIBERS
average circulation
LA PRESSE
202,863
266,569
—
LE SOLEIL
78,740
102,800
84,178
LE NOUVELLISTE
43,283
48,105
—
LE DROIT
35,922
38,451
—
LA TRIBUNE
32,873
35,825
—
LE QUOTIDIEN
27,305
28,472
36,827
LA VOIX DE L’EST
14,893
16,624
—
Source: ABC, Audit Report, 12 months, ending March 31st, 2010.
tHe 7 gesca dailies zero in on local issues and deliver news
tHat’s relevant to tHeir readers.
for more information: publicite.gesca.ca
contact us today:
514-285-7000 | gescaventesmedia@lapresse.ca