ascend federal credit union

Transcription

ASCEND FEDERAL CREDIT UNION
TULLAHOMA, TN
AFTER
AEDC Federal Credit Union’s humble beginning was rooted on Arnold Air Force Base in Murfreesboro Tennessee. However 56 years later AEDC had evolved to
be an integral par t of the regional community with a membership base in the thousands commanding billions in assets. It was time for the brand to catch up and for
the institution to take it to the next level. Not only was the acronym “AEDC” a major hurdle for potential members who assumed militar y association to the Air Force
Base was required for admittance,it was also a name that did little to speak to the core attributes that had made the institution so great. Therefore the ter m “Ascend”
was applied to echo the aviation heritage of the original members, yet to speak forward to a new generation of members within various segments of the community.
From this point on Ascend Federal Credit Union has directed its effor ts to “Raise Possibilities” for all its members throughout all its brand touch points from online
to print materials, retail and office environments, and by way of a solid brand identity, message and idea that is simple understand and easy to live out ever y day for
Ascend’s team of committed employees.
brand naming, identity, & POSITIONING
STATIONERY SYSTEM
COLLATERAL
BRAND LAUNCH CAMPAIGN: INTERNAL & EXTERNAL
WEBSITE
RETAIL MERCHANDISING
BEFORE
AFTER
Asc e nd Fe de ra l Cre dit Unio n
na ming
& bra nd identity
XCEED FINANCIAL CREDIT
UNION
BRAND NAMING & IDENTITY
Sales Collateral - Note Card
P.O. Box 1210
550 William Northern
P.O. Box Blvd.
1210
Tullahoma,
TN 37388
550 William
P.O. Northern
Box 1210Blvd.
1.800.342.3086
Tullahoma,
37388
550 William
Northern TN
Blvd.
ascendfcu.org
1.800.342.3086
Tullahoma,
TN 37388
ascendfcu.org
1.800.342.3086
ascendfcu.org
ascendfcu.org
Option B
A10 Envelope
ascendfcu.org
PP
.O.
.O.Box
Box1210
1210
550
550William
WilliamNorthern
NorthernBlvd.
Blvd.
Tullahoma,
Tullahoma,TN
TN37388
37388
P.O. B?HM-9<<91=
P.O. Box 1210
550 WilliamPNorthern
Blvd.
P.O.
Box
1210
.O.
Box
1210
Tullahoma,
TN Blvd.
37388
550William
William
Northern
Blvd.
550
Northern
1.800.342.3086
Tullahoma,
TN
37388
Tullahoma,
TN
37388
1.800.342.3086
1.800.342.3086
P.O. Box
1210
P.O.
Box 1210
550 William
Northern
Blvd. Blvd.
550 William
Northern
Tullahoma,
TN 37388
Tullahoma,
TN 37388
1.800.342.3086
1.800.342.3086
cgabriel@ascendfcu.com
P.O. Box 1210
931.454.1396 Direct
550
WilliamPNorthern
Blvd.
.O.
Box
1210
P.O.
Box
1210
931.454.1111
Fax
931.454.1396
Direct
931.454.1396
Direct
550
Northern
Tullahoma,
TN Blvd.
37388
550William
William
Northern
Blvd.
931.454.1111
Fax
931.454.1111
Fax
Tullahoma,
TN 37388
1.800.342.3086
Tullahoma, TN 37388
1.800.342.3086
ascendfcu.org
1.800.342.3086
Caren Gabriel
President
& CEO
Caren Gabriel
Gabriel
Caren
President &
& CEO
CEO
President
Caren
Gabriel
Caren
Gabriel
President & CEO
President & CEO
ascendfcu.org
ascendfcu.org
President & CEO
ascendfcu.org
ascendfcu.org
#10
#10Envelope
Envelope
931.454.1396 Direct
931.454.1396
Direct
931.454.1111
Fax
931.454.1396
931.454.1111 Direct
Fax
931.454.1111 Fax
Caren Gabriel
Caren Gabriel
President
& CEO
Caren
Gabriel
President
& CEO
ENVELOPE
Caren Gabriel
Caren
Gabriel
President
& CEO
President & CEO
ascendfcu.org
ascendfcu.org
ascendfcu.org
931.454.1396
Direct
931.454.1396
931.454.1111
Fax Direct
931.454.1111 Fax
ascendfcu.org
ascendfcu.org
P.O. B?HM-9<<91=$?BD85B>B?E<5F1B4M*E<<18?=1*5>>5CC55
Raising
RaisingPossibilities
Possibilities
Raising Possibilities
Card
Business
Card
BBusiness
USINE
SS
Business Card
P.O. Box 1210
.O. Box 1210
931.454.1396PDirect
931.454.1396
550 William Northern
Blvd. Direct
931.454.1111
Fax Blvd.
550
William Northern
Fax
Tullahoma,931.454.1111
TN 37388
Tullahoma, TN 37388
1.800.342.3086
1.800.342.3086
Business Card
Business Card
CARD
Option A
Option B
ascendfcu.org
Raising
Possibilities
A10
Envelope
NOTECARD - FRONT & BACK
LLetterhead
ETTERHEAD
Letterhead
Letterhead
R
Second Sheet
LETTERHEAD
Second Sheet
Letterhead
Letterhead
- SECOND SHEET
Sales Collateral Sales Collater
Sal
Sales Collateral - Stationery
c orpora
ASCEND FEDERAL CREDIT
UNIONte sta tionery
STATIONERY SYSTEM
FREEDOM
DEBIT
ASCEND FEREDAL CREDIT UNION - CARDS
09/08/06
CAREN GABRIEL
Ascend Federal Credit Union. Check Design
A
Dove hologram on BACK side
09/08/06
Caren Gabriel
1234 Pleasant Rd.
City, TN 12345
Caren Gabriel
1234 Pleasant Rd.
City, TN 12345
Date
Pay to the
Order of
$
CMYK +
Ascend Feder
101
A
101
A
CMYK
CMYK
monotone picture
CLASSIC®
Date
Dollars
Pay to the
Order of
STUDENT
MEMBER
CARD
101
Caren Gabriel
1234 Pleasant Rd.
City, $
TN 12345
Date
ASCEND FEREDAL
CREDIT UNION - CARDS
Pay to the
Order of
Metallic Blue PMS 8183 Dollars
09/08/06
$
Dollars
For
09/08/06
00000000000: 1234567890
For
00000000000: 1234567890
CAREN GABRIEL
For
CAREN GABRIEL
CMYK
00000000000: 1234567890
CAREN GABRIEL
CMYK
B
Metallic Blue PMS 8183
NoCLASSIC
dove hologram
monotone picture ATM
®
Dove hologram
on BACK side
Caren Gabriel
1234 Pleasant Rd.
City, TN 12345
CMYK +
Order872
of
Metallic Gold PMS
monotone picture
DEBIT
CAREN GABRIEL
CAREN GABRIEL
CAREN GABRIEL
09/08/06
No dove hologram
Caren Gabriel
1234 Pleasant Rd.
City, TN 12345
Date
Pay to the
GOLD
101
B
FREEDOM
Adrenaline F i n a l
CMYK +
$
101
B
Caren Gabriel
1234 Pleasant Rd.
City, $
TN 12345
Date
Pay to the
Dollars
Order of
Date
Dollars
Pay to the
Order of
$
Dol
For
Dove hologram
on BACK side
00000000000:
1234567890
CAREN GABRIEL
For
CMYK +
GOLD
00000000000: 1234567890
Metallic Gold PMS 872
monotone picture
CLASSIC®
Metallic Blue PMS 8183
monotone picture
00000000000: 1234567890
C
Caren Gabriel
1234 Pleasant Rd.
City, TN 12345
CMYK
CMYK +
Date
Pay to the
Order of
$
CMYK +
Pa
Or
CAREN GABRIEL
For
00000000000: 1234567890
Dove hologram on
BACK
CMYK
+ side
Metallic Silver PMS 877
monotone picture
GOLD
Date
Metallic Gold PMS 872
monotone picture
ForRaising Possibilities
00000000000: 1234567890
CHECK DESIGNS
Fo
CAREN GABRIEL
CREDIT CARD DESIGNS
CAREN GABRIEL
C
PLATINUM
Caren Gabriel
1234 Pleasant Rd.
City, TN 12345
Pay to the
Dollars
Order of
CAREN GABRIEL
CAREN GABRIEL
101
C
STUDENT
Metallic Silver PMS 877
monotone picture
PLATINUM
For
CMYK +
CAREN GABRIEL
COLLATERAL
CMYK +
c olla tera l
Containment
Folder
- 9"x12"
- Final
Containment
Folder
- 9"x12"
- Final
Brochure
Brochure
Business card
Business card
ascendfcu.org
ascendfcu.org
Inside
Inside
C O N TA I N M E N T F O L D E R - I N S I D E
C O N TA I N M E N T F O L D E R - F R O N T C O V E R
Cover
Cover
COLLATERAL
c olla tera l
Ascend_ACHIEVE_BALANCE 9/6/06 3:08 PM Page 2
e 1www.ascendfcu.org
mberservice @ ascendfcu.org
ed from your Share
ners designated on
lso be joint on the
Money Management Counseling
www.ascendfcu.org
memberservice @ ascendfcu.org
LOCATIONS
Credit Disability and Credit Life Insurance
LOANS
In the event you are out of work
for an extended
LOCATIONS
Administrative Office
e through
a signature
P.O. Box 1210 period due to accident or illness, you can rest easy
he
overdraft amount
reational
with credit disability insurance. Available on most
550 William Northern Blvd.
rrent
rate of interest.
al Credit
Tullahoma,
TN 37388
loans to members age 66 or under,
credit
disability
P.O. Box
1210
any joint
owner, if
1-931-455-5441
fordable
insurance will cover your payments
upNorthern
to $750/month
550 William
Blvd.
1-800-342-3086
ion. easy
The
amount for
ment
per loan for a maximum ofTullahoma,
10 years, TN
or until:
37388 you
on annual income.
program.
1-931-455-5441
return to work; your loan is paid
off; you reach age
orce Base
Nashville
66; or your death. Maximum1-800-342-3086
coverage per loan
nold
Drive
6201
Centennial
Blvd.
mbine the first two
accountTN
is $50,000.
N 37389-3550
Nashville,
37209
rdraft amount be
Arnold Air Force Base
Nashville
2600 Elm Hill Pike
452
N. Hap Arnold Drive
6201 Centennial Blvd.
hare account if the Nashville, TN 37214
In addition, Ascend offers up to $10,000 of free credit
Arnold AFB, TN 37389-3550
Nashville, TN 37209
s
not
available,
then
St.
life insurance on a Signature Line of Credit (excluding
2600 Elm Hill Pike
t38401
up on a loan. This Shelbyville
credit cards).
Credit life insurance is also available
Columbia
Nashville, TN 37214
St.
verdraft, a loan will 1309 Madison1011
S. to
Main
St.
for a minimal
fee
members
age 70 or under on all
Shelbyville,
TN 37160
ur approval limit. If
38401
Shelbyville
other typesColumbia,
of loans TN
up to
$30,000 per loan account.
erce St.
1309 Madison St.
er37091
the overdraft, the Smyrna
Lewisburg
Shelbyville, TN 37160
our Share account. 769 Nissan Drive
Please refer
Member
826toW.your
Commerce
St. Service Guide for a
Smyrna, TN 37167
complete Lewisburg,
listing ofTN
exclusions
that maySmyrna
apply.
37091
r St.overdraft option
he
769 Nissan Drive
N 37355
Tullahoma
charged a fee should
Manchester
Smyrna, TN 37167
1611 N. Jackson St.
re
not available, or Variable Rates1929 McArthur St.
o
Tullahoma, TN 37388
Manchester, TN 37355
Tullahoma
ection,
Blvd. a fee will be * The annual percentage rate (APR) will be the share dividend rate
1611
paid by Ascend Federal Credit Union for the current month
plus N.
the Jackson St.
aft.
TN (See
37129Addendum Winchester
St.
TN 37130
Road
or more voids loan
TN 37128
www.ascendfcu.org
TRUTH-IN-SAVINGS
ACCOUNT DISCLOSURE
e National Credit Union Administration.
2. Customized packages on vans and trucks (if dealer or professionally
installed): New
90% of invoice
package
price;
Current
- 1Housing
year old We do- business
in accordance
with
the Federal
Fair
Law and
the Equal
Credit
Opportunity
Act. This
credit union
75% of invoice
package
price;
2 years
old - 65%
of invoice
package
is
federally
insured
by
the
National
Credit
Union
Administration.
price; 3 years old - 45% of invoice package price.
Membership is limited.
3. Financing not to exceed purchase price or payoff amount if applicable.
0906toB480
Policies subject
change upon regulation change or Board of Directors’
BROCHURE COVERS
approval.
This credit union is federally insured by the National Credit Union
Administration. Membership is limited.
CONSUMER LOAN
RATES & TERMS
LOCATIONS
P.O. Box 1210
Tullahoma, TN 37388
1-931-455-5441
1-800-342-3086
Nashville
452 N. Hap Arnold Drive
Columbia
Nashville, TN 37209
2600 Elm Hill Pike
Nashville, TN 37214
1011 S. Main St.
Columbia, TN 38401
Shelbyville
Lewisburg
1309 Madison St.
826 W. Commerce St.
Lewisburg, TN 37091
Smyrna
index, which Murfreesboro
is a range between 8.60% and 18.00% based
on your
Tullahoma,
TN 37388 Manchester
2459
Decherd
Blvd.
credit
score. The
APR
never Blvd.
be greater than 18% or the maximum
1250
W.willClark
1929 McArthur St.
Winchester,
TN 37398
allowed by law,
Murfreesboro, TN 37129
Winchester
whichever is less. You will be informed of the APR for which you qualify
750 contractually
S. Church liable
St. for the account.
2459 Decherd Blvd.
prior to becoming
Murfreesboro,
37130
Winchester,
TN 37398 Murfreesboro
** Variable rate
will be the shareTN
dividend
rate paid by Ascend
Federal
Credit Union 4051
for theFranklin
current month
Roadplus the index, which is 2.00%.
1250 W. Clark Blvd.
ult
in a hold for the
eligible
laced
on your Share
proval,
not be available for Notes
ebLoan
1. If member finances new or used farm equipment elsewhere and
t
to
clear
the
draft
RANCH
brings the required information to the credit union within 60 days, the
rdance with the Federal Fair Housing
editcorresponding
fee.
Opportunity Act. This
credit union
umber.
new/used farm equipment policy will apply.
nearest
n change and/or Board
Member
Whether you want to improve your credit or start saving
for a child’s education, money management counseling
can help you take the first step. Whatever your situation,
a BALANCE counselor will listen to your needs and
offer personalized, realistic solutions for reaching your
spending and saving goals.
750 S. Church St.
4051 Franklin Road
Get on track
to a brighter financial future.
Between living life to the fullest today and planning
ahead for tomorrow, balancing your personal finances
can be a challenge. That’s why Ascend Federal Credit
Union has teamed with BALANCE, a financial
counseling service that offers information and solutions
for taking control of your financial life. Whether you’re
trying to pay off credit cards or avoid bankruptcy, or
you just want to learn ways to better save and manage
your money, BALANCE counselors are here to help.
As a benefit of your membership with Ascend, you have
access to a range of BALANCE financial guidance
services at no cost to you.
769 Nissan Drive
Smyrna, TN 37167
InfoLine
Wondering how to create a workable budget to meet
your financial goals? Not sure what type of mortgage
loan is best for you?
Tullahoma
1611 N. Jackson St.
Tullahoma, TN 37388
Debt Management Plan
Nothing’s worse than the feeling of being in over your
head with credit card debt. But resolving your credit
problems can happen in less time than you think.
BALANCE offers individualized programs to consolidate
credit card payments, lower monthly payment amounts,
and even reduce or eliminate interest and fees to help
you get out of debt faster.
Credit Report Review
Your credit report is used by lenders to determine
whether or not to approve a loan and can even influence
an employer’s decision to offer you a job. Even if your
credit is less than perfect due to missed payments or
bankruptcy, don’t worry – it’s never too late to start
rebuilding your credit score. A BALANCE counselor
will review your credit report with you to make sure
you have the tools needed to improve and protect your
financial standing.
Achieve your financial balance today.
Just pick up the phone and call toll-free
Winchester
Talk one-on-one with a certified financial counselor
who will answer all your personal finance questions and
advise you how to get the most from your money.
2459 Decherd Blvd.
Winchester, TN 37398
1-888-456-2227.
BALANCE counselors are available from
7am-10pm (CST) Monday through Thursday,
7am-7pm on Friday, and 10am-7pm on Saturday.
We do business in accordance with the Federal Fair Housing
Law and the Equal Credit Opportunity Act. This credit union
is federally insured by the National Credit Union Administration.
Membership is limited.
0906 B415
BROCHURE - INSIDE
COLLATERAL
c olla tera l
W H Y YO U S H O U L D C A R
No matter where your pursuit of h
to stay connected with us no mat
SHARE DRAFT ACCOUNT
Yo u r C h e c k i n g A c c o u n t
•
•
•
•
No minimum balance requireme
No service charge
No per-check charge
The account earns interest that
E-BRANCH
Yo u r I n t e r n e t A c c o u n t A c c e s s
•
•
•
•
•
•
P.O. Box 1210
Tullahoma, TN 37388
1.800.342.3086
ascendfcu.org
P.O. Box 1210
Tullahoma, TN 37388
1.800.342.3086
ascendfcu.org
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P.O.Box 1210
B
1.800.342.3086
B
B
Tullahoma, TN 37388
ascendfcu.org
P.O.Box 1210
B
1.800.342.3086
B
B
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24-HOUR CASHCARD
Yo u r AT M C a r d
• 24-Hour access to your credit u
• No transaction fee in any Ascen
O R a n d AT M i n t h e C h o i c e N e t w
• Just $1 per transaction or inquir
• Use to make withdrawals, depos
WE’VE GOT WHAT YOU NEED
FREEDOM CARD
Yo u r V I S A C h e c k C a r d
W E ’ V E G OT W H AT YO U N E E D
•
•
•
•
Establish credit in your name w
24-hour access to your credit un
Use wherever you see a VISA s
No transaction fee in any Ascen
O R a n d AT M i n t h e C h o i c e N e t w
• Just $1 per transaction or inquir
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Tullahoma, TN 37388
ascendfcu.org
S TA R
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Front Cover
Front Cover
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• 24-hour access to your credit un
• FREE service through a toll-free
• Use your tough-tone phone to m
information on your Share and S
TO G E T W H AT YO U WA N T.
TO GET WHAT YOU WA NT.
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P.O. Box 1210
We wish you the best in your future550
academic
endeavors.
William Northern
Blvd.
Tullahoma, TN 37388
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do odiamcor ipsum esto esto consenim quam
1.800.342.3086
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Caren Gabriel
931.454.1396 Direct
Caren
C. Gabriel
931.454.1111 Fax
President
& CEO
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@
President and CEO
Ascend Federal Credit Union
ascendfcu.org
P.O. Box 1210
We wish you the best in your future550
academic
endeavors.
William Northern
Blvd.
Tullahoma, TN 37388
1.800.342.3086
Caren Gabriel
Caren
C. Gabriel
President
& CEO
President and CEO
cgabriel @ ascendfcu.com
931.454.1396 Direct
931.454.1111 Fax
SCHOLARSHIP PROGRAM - POSTER
We a r e a c r e d i t u n i o n , n o t a b a n k . B a n k s h a v e c u s t o m e r s , a n d t h o s e c u s t o m e r s h a v e n o o w n e r s h i p o f
the bank. Credit unions have Members, and those Members own the credit union. Ascend Federal Credit
Union has been around since 1951.
WHO WE ARE
W H ATWe
YOare
U H AV
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a credit
union,
not a bank. Banks have customers, and those customers have no own ership of
credit union. Ascend Federal Credit
Members
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t a k e a dCredit
v a n t a g e unions
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ascendfcu.org
CLASSIC STUDENT VISA
Yo u r C r e d i t C a r d
•
•
•
•
•
•
WHO WE ARE
S O M E O N E ’ S D AY
• Does someone in your immediate family belong to Ascend federal credit union?
• D o e s y o u r p a r e n t s ʼ b o s s o ff e r c r e d i t u n i o n m e m b e r s h i p a s a c o m p a n y b e n e f i t ?
• Do you have a 50-or-older immediate family member that lives near one of our branches?
( Yo u r r e l a t i v e c o u l d b e c o m e a M e m b e r, t h e n y o u c o u l d j o i n t h r o u g h h i m o r h e r )
WHAT YOU HAVE TO DO
• Do you have an immediate family member who lives or works in Franklin County?
( Yo u r r e l a t i v e c o u l d b e c o m e a M e m b e r, t h e n y o u c o u l d j o i n t h r o u g h h i m o r h e r )
Establish credit in your name w
No annual fee
L o w, f i x e d 9 . 9 0 a n n u a l p e r c e n t a
25-day grace period to repay yo
No transaction fee for cash adv
Wo r l d w i d e a c c e p t a n c e
Ascend FCU has the access, prod
your education, visit your nearest
we can help you reach your goals
BRIGHTEN
If you want to take advantage of credit union products and services,
you have to become a Member.
I f y o u c a n a n s w e r y e s t o j u s t o n e o f t h e s e s i t u a t i o n s , y o u a r e e l i g i b l e t o j o i n A s c e n d SOMEONE’S
FCU, Once
DAY
y o u h a v•e Does
e s t a b l i someone
s h e d e l i g i b i l i in
t y, your
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u r n e a r e s t A sfamily
c e n d F Cbelong
U b r a n c h to
and
open a S
h a r e a c c credit
ount
Ascend
federal
union?
w i t h a $ 5 d e p o s i t . We c a l l o u r s a v i n g s a c c o u n t a S h a r e a c c o u n t b e c a u s e $ 5 r e p r e s e n t s a s h a r e o f a n d
y o u r o w•n eDoes
r s h i p i nyour
t h e c r eparentsʼ
d i t u n i o n . boss offer credit union membership as a company benefit?
• Do you have a 50-or-older immediate family member that lives
near one of our branches?
ascendfcu.com
(Your r elative could become a Member, then you could join through him or her)
• Do you have an immediate family member who lives or works in Franklin County?
(Your r elative could become a Member, then you could join through him or her)
If you can answer yes to just one of these situations, you are eligible to join Ascend FCU, Once
you have established eligibility, visit your nearest Ascend FCU branch and open a Share account
with a $5 deposit. We call our savings account a Share account because $5 represents a share of and
your ownership in the credit union.
Packet Inside
24-hour access to your credit un
Tr a n s f e r f u n d s b e t w e e n y o u r c r e
Make payments on your credit u
Ve r i f y y o u r a c c o u n t b a l a n c e
Apply for consumer and mortgag
Pay bills electronically wih E-Pa
Sales Sheet Template
ascendfcu.com
SCHOLARSHIP PROGRAM - FOLDER COVER & INSIDE
Packet Inside
Sa
COLLATERAL
c olla tera l
Sale
THE
Dear Employees,
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POSSIBILITIES
SOURCE
PUBLISHED FOR THE EMPLOYEES OF ASCEND FEDERAL CREDIT UNION
Peraessed
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PUBLISHED FOR THE MEMBERS OF ASCEND FEDERAL
CREDIT
A NEW YEAR.
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A NEW YEAR.
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sim elisi.
A N E W YO U.
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raessit ametum volorercipit ad er amet lor
INSIDE
save your statement
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IRSs requirements
members workshop
scholarship
online features
annual meeting
INSIDE
save your statement
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IRS requirements
members workshop
scholarship
online features
annual meeting
A N E W YO U.
JA N UA RY 2 0 0 7
NEWSLETTER - EMPLOYEES
NOVEMBER 2006
NEWSLETTER - MEMBERS
COLLATERAL
c olla tera l
Ascend Federal Credit Union. Print Ad #1
Pre-Launch Postcard
Front
Back
What Makes Flight?
Your financial future
is about
to take flight.
POSTAGE
PAID
USPS
PERMIT
12345
FPO
AEDC Federal Credit Union
is raising possibilities to a higher
level of financial service.
Super Bike Flyer model P-37
Super Bike Flyer model P-37
Find out more at take-flight.com
What Makes Flight?
AEDC Federal Credit Union is making a change for the better.
Just imagine the possibilities.
What Makes Flight?
AEDC Federal Credit Union is making a change for the better.
Just imagine the possibilities.
take-flight.com
Front
take-flight.com
What Makes Flight?
Caren Gabriel
1234 Pleasant Rd.
City, TN 30303
Lawn Chair Flyer model P-37
Wheel Barrel Turbo model P-15
What Makes Flight?
What Makes Flight?
Ready to raise the possibilities?
AEDC Federal Credit Union is elevating the standards
of financial service to a new level.
Ready to raise the possibilities?
AEDC Federal Credit Union is elevating the standards
of financial service to a new level.
Your financial future is about to take flight.
Your financial future is about to take flight.
take-flight.com
take-flight.com
Ascend model
Lawn Chair Flyer model P-37
What Makes Flight?
Successful flight requires engineering, expertise and hard work.
At AEDC Federal Credit Union, we work hard to help you achieve your dreams by engineering a personalized,
At AEDC Federal Credit Union, we work hard to help you achieve your dreams by engineering a personalized,
easy-to-understand plan.
Time brings both changes and opportunities. We are pleased to announce that AEDC Federal Credit Union
Time brings both changes and opportunities. We are pleased to announce that AEDC Federal Credit Union
has changed its name to Ascend Federal Credit Union. As your trusted resource for financial services, Ascend
has changed its name to Ascend Federal Credit Union. As your trusted resource for financial services, Ascend
Federal Credit Union looks forward to the opportunity of helping you recognize and raise possibilities.
Federal Credit Union looks forward to the opportunity of helping you recognize and raise possibilities.
take-flight.com
Find out more at take-f
model 57-A
What Makes Flight?
AEDC Federal Cred
is raising possibilities
level of financial se
Wheel Barrel Turbo model P-15
DIRECT MAIL
model 57-A
Ascend model
Your financial fu
is about
to take flight
take-flight.com
ADVERTISEMENTS
bra ndUNION
la unc h c a mpa ign
EXTERNAL BRAND LAUNCH
Car
123
Cit
#1
Inside
UESTIONS
D ANSWERS
our Credit Union Changes
Raising Possibilitie
s
Ascend Federal Credit Union. Billboards
Ascend Federal Credit Union. Q&A Member Brochure
Was the Credit Union sold or has it merged?
AEDC Federal Credit Union changed its name to Ascend
Federal Credit Union – but we’re the same great Credit Union.
We have not been sold and we have not merged with another
institution.
HELPING YOU
THROUGH THE TRANSITION
At AEDC Federal Credit Union, we work hard to help you
achieve your dreams by engineering a personalized,
What Makes Flight?
#1
Just imagine the possibilities...
Why are you changing the name and logo?
We’ve spent the last year examining how to better serve
our members in all communities. We decided we needed
a name and logo that matched our focus on serving as well
as our ability to help all members succeed and reach their
unique needs.
Time brings both changes and opportunities. We are
pleased to announce that AEDC Federal Credit Union has
changed its name to Ascend Federal Credit Union,
As your trusted resource for financial services, Ascend Federal
Credit Union looks forward to the opportunity of helping you
recognize and raise possibilities.
What Makes Flight?
Will this affect my account?
Your accounts will not change.
We know you have many questions about the transition.
Remember, although our name has changed, our core
values for commitment and service remain the same. We
have something special to share with everyone we serve
and need to do everything we can to make this transition
as easy as possible and ensure its success. Listed on the
right panel are a series of anticipated questions and
concerns about the transition. Please feel free to approach
any of our Member Service Representatives if you have
any additional questions.
take-flight.com
I currently have a loan with the Credit Union. Will this
affect my credit report? Will the loan be listed twice?
No. In the future you will see our Credit Union listed as the
creditor for your loan, but each loan account will only be
listed once.
Ascend Federal Credit Union. Q&A Member Brochure
Just imagine
the possibilities...
Do I need to notify my employer regarding my payroll
Outside
being directly deposited?
You do not have to do anything in order for your direct deposit
to continue. The information that your employer sent to AEDC
Federal Credit Union will continue to come to Ascend Federal
Credit Union.
Inside
QUESTIONS
AND ANSWERS
Will my checks and ATM card still work after the change?
Yes. The next time you reorder checks, they will bear the
name Ascend Federal Credit Union. Your ATM card will
continue to work as well. You will receive an ATM card
reflecting the new name and logo prior to your card
expiration date.
www.ascendfcu.org
About Your Credit Union Changes
P.O. Box 1210
Fold
MEMBER TRANSITION GUIDE COVER AND INSIDE
Nashville
Columbia
Nashville, TN 37209
2600 Elm Hill Pike
Nashville, TN 37214
1011 S. Main St.
Columbia, TN 38401
Shelbyville
Lewisburg
1309 Madison St.
826 W. Commerce St.
Lewisburg, TN 37091
Smyrna
Manchester
769 Nissan Dr.
Smyrna, TN 37167
1929 McArthur St.
Tullahoma
Murfreesboro
1611 N. Jackson St.
Tullahoma, TN 37388
1250 W. Clark Blvd.
750 S. Church St.
4051 Franklin Rd.
Was the Credit Union sold or has it merged?
AEDC Federal Credit Union changed its name to Ascend
Federal Credit Union – but we’re the same great Credit Union.
We have not been sold and we have not merged with another
institution.
HELPING YOU
THROUGH THE TRANSITION
Your financial
future
is about to
take flight!
Why are you changing the name and logo?
We’ve spent the last year examining how to better serve
our members in all communities. We decided we needed
a name and logo that matched our focus on serving as well
as our ability to help all members succeed and reach their
unique needs.
Time brings both changes and opportunities. We are
pleased to announce that AEDC Federal Credit Union has
changed its name to Ascend Federal Credit Union,
As your trusted resource for financial services, Ascend Federal
Credit Union looks forward to the opportunity of helping you
recognize and raise possibilities.
What will be impacted by the 550
name
change?
William Northern Blvd.
Beginning on November 13th, you will see us Tullahoma,
change all TN
of our
37388
printed materials and signs to reflect the new name,
but we are
1-931-455-5441
1-800-342-3086
still the same Credit Union, providing the service
you expect.
452 N. Hap Arnold Dr.
take-flight.com
#2
At AEDC Federal Credit Union, we work hard to help you
achieve your dreams by engineering a personalized,
Will this change the service I receive at the branch?
We are constantly striving to provide you a higher level of
customer service. Our dedicated staff members
work each
LOCATIONS
day to make your visit memorable. We expect the service
you receive to only get better.
Ascend Fed
Raising Possibilitie
s
Will this affect my account?
Your accounts will not change.
We know you have many questions about the transition.
Remember, although our name has changed, our core
values for commitment and service remain the same. We
have something special to share with everyone we serve
and need to do everything we can to make this transition
as easy as possible and ensure its success. Listed on the
right panel are a series of anticipated questions and
concerns about the transition. Please feel free to approach
any of our Member Service Representatives if you have
any additional questions.
#2
I currently have a loan with the Credit Union. Will this
affect my credit report? Will the loan be listed twice?
No. In the future you will see our Credit Union listed as the
creditor for your loan, but each loan account will only be
listed once.
Your financial
ascendfcu.org
future
is about to
take flight!
Do I need to notify my employer regarding my payroll
being directly deposited?
You do not have to do anything in order for your direct deposit
to continue. The information that your employer sent to AEDC
Federal Credit Union will continue to come to Ascend Federal
Credit Union.
BILLBOARDS
Will my checks and ATM card still work after the change?
Yes. The next time you reorder checks, they will bear the
name Ascend Federal Credit Union. Your ATM card will
continue to work as well. You will receive an ATM card
reflecting the new name and logo prior to your card
expiration date.
Winchester
2459 Decherd Blvd.
Winchester, TN 37398
Will this change the service I receive at the branch?
We are constantly striving to provide you a higher level of
customer service. Our dedicated staff members work each
day to make your visit memorable. We expect the service
you receive to only get better.
We do business in accordance with the Federal
Fair Housing Law and the Equal Credit
Opportunity Act. This credit union is federally
insured by the National Credit Union
Administration. Membership is limited.
Raising Possibilit
ascendfcu.or
What will be impacted by the name change?
Beginning on November 13th, you will see us change all of our
printed materials and signs to reflect the new name, but we are
still the same Credit Union, providing the service you expect.
Fold
Fold
bra ndUNION
EXTERNAL BRAND LAUNCH
#5
#2
#5
#2
#2
#6
#3
#6
#7 (Pre Launch)
WEBSITE SCREEN SHOTS
#3
#3
bra ndUNION
BRAND LAUNCH TEASER WEBSITE
#1
ED
OV
PR
AP
OR T
F
H
IG
FL
er
10/6/06 2:17:53 PM
Correct
The Brand Promise
Our brand is our identity, and our brand promise
is to educate and help members become
effective financial stewards. We deliver this
promise by asking members questions and
offering our full, undivided attention to
understand their current life situation and
future plans before offering solutions.
37388
U.S.A.
Zip Code.................
Country .........................
Tullahoma
TN
City .......................
State................................
550 William Northern Boulevard
Address ........................................................
07/12/1951
Charter date ..................................................
07397
Charter # .......................................................
Incorrect
Name ............................................................
Our new tagline is “Raising Possibilities.” All
that we do to define and differentiate ourselves
from other financial institutions will derive
from this. We want to help our members
recognize and raise all the possibilities as we
assist them with personal finance solutions.
As AEDC Federal Credit Union our
commitment to members was our
first priority.
Now, as Ascend Federal Credit Union,
we are continuing and intensifying
that pledge by taking our commitment
to an even higher level.
10/6/06 2:18:01 PM
em
A
PP
R
O
F
FL O VE
D
IG R
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T
er
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EMPLOYEE TRANSITION GUIDE - COVER
06
Nov
Novemb
20
O F F I C I A L PA S S P O R T
, 2
006
Passport_FINAL.indd 8
13
scendfcu.org
O
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R T
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13
D
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vember
O F F I C I A L PA S S P O R T
No
PA S S P O R T
,
13
, 2006
Passport_FINAL.indd 4
10/6/06 2:17:59 PM
EMPLOYEE TRANSITION GUIDE - INSIDE
bran d laCREDIT
unc h c a
mpa ign - interna l
ASCEND FEDERAL
UNION
INTERNAL BRAND LAUNCH
A
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V
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b
, 2006
3,
OFFICIAL
TICKET
13
06
em
er
20
Nov
R
O
FL FO VE
D
IG R
H
T
November
TICKET
FLIGHT # 1A
AEDC is Ready for Take Off.
Prepare for Lift Off.
SEAT # 1A
1
Your attendance is critical 10.28.06.
Your attendance is critical 10.28.06.
DATE: 10.28.2006
DEPARTURE GATE: Elm Hill Branch
DEPARTURE TIME: 12:00 PM
Our future takes flight
October 28, 2006.
Please join us for take off.
BRAND LAUNCH EVENT
T E A S E R I N V I TAT I O N S
A
PP
Nove
Greg Davis
cendfcu.org
Marketing Department
mb
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FL O VE
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P P1
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O
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IG
H
T
APP
ROV
ED
FO
FLI R
GH
T
BRAND LAUNCH EVENT
I N V I TAT I O N H O L D E R
BRAND LAUNCH EVENT
I N V I TAT I O N
Now boarding.
BRAND LAUNCH EVENT
R E M I N D E R I N V I TAT I O N
bran d laCREDIT
unc h c a
mpa ign - interna l
ASCEND FEDERAL
UNION
BRAND LAUNCH EVENT
E M P L O Y E E G I V E - A W AY I T E M S
bran d laCREDIT
unc h c a
mpa ign - interna l
ASCEND FEDERAL
UNION
Welcome
http://www.
Welcome
http://www.
CORPORATE WEBSITE
Ascend Federal Credit Union - Graphic Map
Plasma Displays (x5)
Merchandising Panels
Institutional & Product /Service graphics
2-sided backlit transparencies - Approx. 6’x 8’
Curved Table Top Sign: Internet Kiosk (36”x6”)
Curved Table Top Sign: Coffee/Drink Area (24”x6”)
Employee
Break Room
Emergency Exit
(30”x40”)
Cash Services
Brand Image Art
Along right wall
(6’x8’)
Coffee/Drink Area
Wall-mounted
Brochure Racks
E-Branch
Center
Internet
Kiosk
3D Logo - Brushed Aluminum
on red painted wall
Main
Entrance
Rest
Room
Coin Counter
(Size TBD)
Rest
Room
E-Branch
Demo Area
E-Branch Demo Wallpaper Graphic/Signage
Wall-mounted
Brochure Racks
Restroom Signs (Standard vendor signs)
Waiting Area
Branch
Manager
Rest
Room
It’s Kids Stuff
Safe
Copier
Employee
Workspace
Member
Room
Member
Room
Safe
Member
Room
Ascend FCU - Graphic Map 8/7/06
Member Services
Drive Up Tellers
3D Logo - Brushed
Aluminum,
on red painted wall
Framed Image Art (Cropped) (30”x40”)
(6’x8’)
Emergency Exit
R E TA I L G R A P H I C S - G R A P H I C M A P
Ascend_Interior_Graphics.indd 1
Retail Graphics - Graphic Map
9/5/06 2:06:19 PM
reta il gra phic s
BRANCH LAYOUT RETAIL MERCHANDISING MAP
SAVINGS
ELECTRONIC
SERVICES
HELPING YOUR GOALS TAKE FLIGHT
CONVENIENCE IN A CLICK
IMAGINE
> E-BRANCH
> SHARE CERTIFICATE ACCOUNTS
> INDIVIDUAL RETIREMENT ACCOUNTS
> E-STATEMENTS
> CHRISTMAS CLUB ACCOUNTS
> E-MORTGAGES
> SHARE ACCOUNTS
> E-PAY
THE POSSIBILITIES ARE ENDLESS
30x40_Ascend_Graphics.indd 3
9/5/06 12:55:09 PM
9/5/06 12:55:27 PM
CHECKING
ACCOUNTS
HASSLE-FREE MEANS PEACE OF MIND
CREDIT CARDS
CONVENIENCE AT HAND
3 0 ” x 4 0 ” I N T E R I O R PA N E L S
> THE FREEDOM OF A CHECK CARD
> COMPETITIVE RATES
> NO MINIMUM BALANCE REQUIREMENTS
> NO ANNUAL FEES
> NO MONTHLY SERVICE FEES
> SPENDING POWER
> NO PER CHECK CHARGES
9/5/06 12:54:32 PM
> CONVENIENCE
9/5/06 12:55:19 PM
9/5/06 12:56:26 PM
reta il gra phic s
RETAIL MERCHANDISING POSTERS
FINISHED PHOTO: MEMBER DESK
FINISHED PHOTO: INTERIOR MERCHANDISING
FINISHED PHOTO: E-BRANCH & TELLER WALL
FINISHED PHOTO: EXTERIOR NIGHT VIEW

ascend federal credit union

Transcription

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