January 2016 - HIA-LI

Transcription

January 2016 - HIA-LI
THE
REPORTER
THE OFFICIAL NEWSPAPER OF
VOLUME 35 • ISSUE 1 • January 2016
Connecting Long Island Business™
HIA-LI’s Womens Leading The Way Recap PG 6
Looking back at December’s “Womens Leading the Way”
Event
Featuring Joseph A. Peri, President & CEO of Junior
Achievement of New York
HIA-LI’s Those Who Make a Difference
Dinner Gala PG 22-23
Photo Spread
LABEL
HIA-LI’S CEO BRIEF PG 14
HIA-LI INDUSTRY LISTS: Education, HR, Staffing
& Workforce Development PG 36-37
Featuring direct contact listings
HIA-LI POSITIONING STATEMENT & INITIATIVES
HIA-LI IS THE RECOGNIZED VOICE FOR BUSINESS ON LONG ISLAND; A POWERFUL FORCE AND
ECONOMIC ENGINE FOR REGIONAL DEVELOPMENT. OUR MEMBER COMPANIES REPRESENT
TENS OF THOUSANDS OF BUSINESS PROFESSIONALS.
HIA-LI OFFICERS, DIRECTORS & BOARD MEMBERS
President
Terri Alessi-Miceli
(631) 543 - 5355
OFFICERS
MANUFACTURING REVITILIZATION
opportunities for a skilled manufacturing
workforce.
Chairman of the
Board
Robert Quarte
AVZ & Company
(631) 434 - 9500
WORKFORCE DEVELOPMENT
Develop solutions to attract, blend and retain
employees and keep youth on LI.
First Vice Chairperson
John Bauer
Littler Mendelson, P.C.
(631) 293 - 4525
HEALTHCARE
Explore existing and emerging strategies for
containing healthcare costs.
Second Vice Chairperson
Joe Campolo
Campolo, Middleton &
McCormick LLP
(631) 738 - 9100
INFRASTRUCTURE
Identify and develop plans to address critical
infrastructure needs of the Hauppauge Industrial
Park that will foster the continued growth of
business.
ENVIRONMENT OF BUSINESS SUCCESS
Create forums to educate and connect business
growth and survival. Promote the HIA-LI Annual
Trade Show and conference as a forum for
important connection and discussion on economic,
business, and workforce development issues.
ALTERNATIVE ENERGY “GO GREEN”
members. Educate and showcase environmental
and energy services.
VIRTUAL HIA-LI
Enable our members to collaborate, connect and
deliver added value by sharing knowledge with
current and future members and the global world.
Corporate Secretary
Anthony Manetta
Standard Advisors
Group
(631) 270 - 7425
Treasurer
Carol Allen
Peopleʼs Alliance
Federal
Credit Union
(631) 434 - 3500
HIA-LIʼS LEADERSHIP TALKS WITH BRIAN PARSLEY 9
HIA-LIʼS SALES TALKS WITH CLAY CLARK 12
JANUARY 2016 The HIA-LI Reporter Page 2
HIA-LIʼS THOSE WHO MAKE A DIFFERENCE AWARDS GALA:
PHOTO SPREAD 22 - 23
HIA-LIʼS INDUSTRY LISTS: EDUCATION SERVICES, HR, STAFFING,
WORKFORCE DEVELOPMENT 36 - 37
WELCOME NEW MEMBERS 40 - 41
HEARD AROUND THE ISLAND 43
Joseph Garofalo
Island Christian Church
(631) 822 - 3000
Susan H. Gubing
Career Smarts
(631) 979 - 6452
Rich Humann, P.E.
H2M architects +
engineers
(631) 756 - 8000
Anthony Leteri
Leteri Waste Services
(631) 368 - 5533
Ann-Marie Scheidt
Stony Brook University
(631) 216 - 7605
LIFETIME BOARD
MEMBERS EMERITUS
David Winchester
CleanTech Rocks
(516) 680 - 6811
Kevin OʼConnor
Bridgehampton
National Bank
(631) 537-8826
Anne Shybunko-Moore
GSE Dynamics
(631) 231-1044
LIFETIME BOARD
MEMBERS
Ralph James
Jack Kulka
Brookhaven National Kulka Construction Corp.
Lab
(631) 231 - 0900
(631) 344 - 8633
Allan Lippolis
Superior Washer &
Michael Voltz
Gasket Corp.
PSEG Long Island
(631) 273 - 8282
(631) 844-3819
Dr. Elana Zolfo
ADDAPT
(631) 338-8633
BUSINESS
DEVELOPMENT
ENVIRONMENTAL/GREEN
INDUSTRIES
Ann-Marie Scheidt
(631) 632 - 7006
Stony Brook Univerisity
Lilia Factor Esq.
(631) 738-9100
Campolo, Middleton &
McCormick LLP
Tony Borelli
(516) 391 - 0300 x396
Mass Mutual Financial
Group
Mary Simmons
(516) 921 - 3400
Portnoy, Messinger
Pearl & Associates
Dianne Faria
(631) 231 - 1870
HIA-LIʼS CEO BRIEF FEATURING JOSEPH PERI 14
Rita DiStefano
Portnoy, Messinger,
Pearl, & Associates, Inc.
(516) 921 - 3400
Christopher Kent
Farrell Fritz
(631) 367 - 0710
Arthur Sanders
Asset Enchancement
Solutions
(516) 697 - 3900
Thomas J. Fallarino. CPA
Richard S. Feldman, Esq.
Rivkin Radler LLP
Fred Eisenbud
Campolo, Middleton &
McCormick LLP
Ernest E. Hoffman
W& H Stampings
Howard Kipnes
Cedar Knolls Inc.
Nicholas M. Lacetera
Peoples Alliance Federal
Credit Union
John Rebecchi
Disc Graphics
Marci Tublisky
Norman Weingart
Communications
Specialist
Ed Pruitt
(Posthumously)
CEO
HIA-LI COMMITTEES AND CHAIRPEOPLE
EDUCATION/
WORKFORCE
CONNECTION
HIA-LI JANUARY CALENDAR OF EVENTS 4
DIRECTORS
Robert Desmond
AIRECO Real Estate Corp.
(631) 273 - 4255
Tom Fox
(516) 364 - 9890
D & B Engineers
and Architects
GOVERNMENT RELATIONS
Jack Kulka
(631) 231 - 0900
Kulka Construction
Group
HEALTHCARE
ENERGY/UTILITIES/
INFRASTRUCTURE
Christine Ippolito
(631) 539 - 6112
Compass Workforce
Solutions
Jack Kulka
(631) 231 - 0900
Kulka Construction
Group
Jim Hoolahan
(516) 408 - 4654
Employee Care
Resources
ENTERTAINMENT/
SPORTS
HUMAN RESOURCES
Carmella Fazio
(516) 297 - 9011
All Island Media
Mary Locasio
(631) 750 - 1226
All Island Media
Aoifa OʼDonnell
(631) 588-8102
National EAP, Inc.
SALES & MARKETING
Anne Shybunko-Moore
(631) 231 - 1044
GSE Dynamics
Miriam Hubbard
(516) 338 - 5454
PBI Payroll
Joy Graceffo
(631) 427 - 1083
L.I. Educational Software
MANUFACTURING/
and Training
INTERNATIONAL TRADE
John Lombardo
(631) 851 - 6200
Suffolk County
Community College
MEMBERSHIP
Rich Isaac
(631) 231 - 3538
Sandler Training
Raffelina Cipriano
(917) 440 - 1925
Primerica
SECURITY
Allan Lippolis
(631) 273 - 8282
Superior Washer &
Gasket Corp.
TECHNOLOGY FOR
BUSINESS
David Pinkowitz
(631) 491 - 5343
DCP Marketing Services
LLC
MENTORING/
NETWORKING
Chris Coluccio
(877) 227 - 7045
TechWorks Consulting, Inc.
Michael Capaldo
(516) 984 - 5388
Michael Capaldo
YOUNG
ENTREPRENEURS/
EXECUTIVES
Ann Morrison
(516) 450 - 9104
American Heart
Association
Betsy Jacob
(516)396 - 9329
Sage Solutions
Robert Dooley
(631) 730 - 8686
McGiff Halverson, LLP
631-543-5355 • WWW.HIA-LI.ORG
monthly by the HIA-LI, 225 Wireless Blvd., Suite 101. Hauppauge, NY 11788. Application to
mail at Periodical Postage Rate is accepted at Smithtown, NY 11787. POSTMASTER: Send
change of address notices to HIA-LI at the address noted above to HIA-LI, Editor, Phone (631)
or neccessarily agree with the opinions expressed in the articles written for this newspaper.
Total number of copies (net press run 3,301, Paid-In-County Subscriptions 2,163, Paid Outside
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Total 3,301.
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HIA-LI Calendar of Events: January 2016
HIA-LI COMMITTEE MEETINGS
HIA-LI Upcoming events
THURSDAY, January 14th - 8:30 AM
friday, January 15tH - HIA-LI Annual Meeting
and Legislative Breakfast. Meet your Local
and State Representatives as they discuss 2016
Forecasts, Initiatives, and updates. Hamlet Golf
& Country Club, 1 Clubhouse Dr, Commack NY,
11725. Executive Breakfast Pricing: Members:
$50 • Non-Members: $65.
HIA-LI Human Resources Committee Meeting
Monday, January 25th - 8:30 AM
HIA-LI Environmental/Green Industries Committee
Meeting at the HIA-LI Office
thursday, january 28th - 8:30 pm
HIA-LI Business Development Committee Meeting at
the HIA-LI Office
thursday, january 29th - 8:30 pm
HIA-LI Mentoring/Networking Committee Meeting at
the HIA-LI Office
wedneday, february 3rd - 8:30 Am
HIA-LI Technology for Business Committee Meeting at
the HIA-LI Office
thursday, february 4th - 8:30 Am
HIA-LI Trade Show Advisory Committee Meeting at
the HIA-LI Office
Friday, february 5th - 8:30 Am
HIA-LI Membership Committee Meeting at the HIA-LI
Office
January
2016
Monday, January 25tH - HIA-LI Membership
Appreciation/Networking Event. Insignia
Prime Steak & Sushi, 610 Smithtown Bypass,
Smithtown, NY 11787. For more information,
call 631-543-5355. Pre-Registration Required to
Karen Robinson at krobinson@hia-li.org
thursday, february 11th - HIA-LI’s 22nd
Annual Economic Summit. Surveying the future
of Long Island Business. Hyatt Regency Long
Island, 1717 Motor Pkwy, Hauppauge, NY
11788, NY. Members: $45 • Non-Members:
$60
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JANUARY 2016 The HIA-LI Reporter Page 4
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You’ve come a long way, baby!
Janine M. Haas
Mejeur-Haas Communications, Inc.
janine@mejeurhaas.com
www.mejeurhaas.com
In 1872 Susan B. Anthony was tried and
convicted of “voting” in a presidential
election. She hadn’t waited for an invitation
to vote, she just did. Forty-eight years later
women would vote legally for the first time in
every state in the union.
On December 4th, Incumbent Senator from
New York Kirsten Gillibrand addressed the
150-plus attendees of the HIA-LI Fifth Annual
Women’s Leadership Breakfast via recorded
video. Gillibrand is the 1,910th person to be
sworn into the office of United States Senator.
She is the 38th woman.
Terri Alessi-Miceli, President of the HIALI, introduced a distinguished panel of
Long Island women CEOs including panel
moderator Domenique Camacho-Moran, a
Partner at Farrell Fritz law firm; Carol Allen,
President & CEO, People’s Alliance Federal
Credit Union; Katherine Heaviside, President,
Epoch 5 Public Relations; Karine Hollander,
President & CEO, Make-A-Wish Foundation
of Suffolk County; and Margaret Krumholz,
President, Disc Graphics.
“This all began in 2010 when Senator Kirsten
Gillibrand initiated what was to become HIALI’s Annual Women’s Leadership Breakfast,”
explained Alessi-Miceli. Senator Gillibrand’s
understanding of the enormous economic
impact of women-owned businesses both
on Long Island and the nation (almost $2
trillion in sales), and her sensitivity to the
unique challenges women in business face
(entrepreneurs securing capital, professionals
“blending” family and career, and the gender
gap) led to the creation of these forums. “She
Terri Alessi-Miceli, President of the HIA-LI; Katherine Heaviside, President of Epoch 5 Public
Relations; Karine Hollander, President & CEO of Make-A-Wish Foundation of Suffolk County;
Carol Allen, President & CEO of People’s Alliance Federal Credit Union & HIA-LI Treasurer;
Margaret Krumholz, President of Disc Graphics ; Domenique Camacho-Moran, Partner at Farrell
Fritz; and Rita DiStefano, Director of HR Consulting of Portnoy, Messinger, Pearl, & Associates,
and HIA-LI Board Member.
threw down the challenge for us to continue to
discuss women’s issues in the workplace.”
“As we continue on the path to economic
recovery, women must play a crucial role
in fueling our economic strength and
competitiveness, and rebuilding our middle
class. We need to recognize the incredible
contribution women make to the economy
today,” remarked Senator Gillibrand. “When
women earn equal pay we will improve the
lives of millions of American families.”
Achieving Balance
The panelists all remarked on their pursuit of
balance between work and family. “Leaving
New York City over 30 years ago to start my
own agency on Long Island, I was determined
to have all the qualities of a New York City
agency,” says Heaviside. In hiring the best
staff she argued, “You won’t earn what you
could make in New York, but here you will
have a life!”
JANUARY 2016 The HIA-LI Reporter Page 6
“We are so fortunate today in terms of
flexibility because of advances in technology,”
says Karine Hollander. “If I need to spend
a day at school with my son I can login to
work from anywhere. It has given women the
opportunity to take advantage of those special
moments.”
Setting Goals and Empowering Others
Many of these women held then-nontraditional
roles such as CPAs and lawyers. They set
ambitious goals for themselves and stayed
focused. Carol Allen committed her goal
of becoming a CEO of her own business to
writing. “Having it in writing helped me see
the path to my goals and the steps to achieve
them,” Allen said. “I try to share this with my
employees and our members daily.”
To Be a Leader
All indicated the qualities of vision,
integrity, compassion, and accountability
to be paramount in dealing with clients
and employees. “You are responsible for
a lot of lives when you are in charge of an
organization,” said Margaret Krumholz. “You
need to take a step back when dealing with
people and realize it takes compassion and
accountability.”
Domenique Camacho-Moran quoted former
Secretary of State, Colin Powell, “There
are no secrets to success. It is the result of
preparation, hard work, and learning from
failure.”
How Have Things Changed
Senator Gillibrand reminded us that fewer
than 3% of Fortune 500 companies are led by
female CEOs and only 16% of their board
seats are occupied by women. Women overall
still make 78 cents on the male dollar.
“It’s a different world today, commented
Heaviside. “It’s not perfect yet, but it’s so
much better than it was.”
In 1967 Muriel Siebert, already a Wall Street
veteran, wondered aloud to a male friend
and client how she might narrow her gender
pay gap. “Buy a seat on the NYSE, work for
yourself,” was his reply. By year’s end, she
became the first female ever to do that. She
and the women on this panel have proved that
when women take the lead in their own lives,
there is virtually nothing they can’t achieve.
You’ve come a long way, baby!
Happy New Year
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JANUARY 2016 The HIA-LI Reporter Page 7
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JANUARY 2016 The HIA-LI Reporter Page 8
22nd annual
ECONOMIC SUMMIT
With
Brian Parsley
SURVEYING THE FUTURE OF BUSINESS ON LONG ISLAND
MODERATOR
FEBRUARY 11TH, 2016 • 8:00AM - 10:00AM
HYATT REGENCY LONG ISLAND • 1717 MOTOR PKWY, HAUPPAUGE NY 11788
The Blame Game
I
recently witnessed two people blame
each other for their low sales numbers.
Not only did I witness this conversation,
but because it was on Facebook, where they
had an audience. Not only did their
networks read the ridiculous argument with
insults, it’s also preserved forever on the
Internet.
It’s easy to pass the blame when you get
“called out” or screw up big time. Blaming
is a lot like the sleight of hand magicians
use to confuse or create a misdirection.
Here’s the thing about blaming – it can
quickly turn into lying. Although, the worst
lies are the one’s you tell yourself. In fact, I
see people many times double down on
their blaming instead of just taking the
responsibility.
Yet, blaming others is so easy. Why is this?
The simple answer is – ego. Your ego wants
you to always be right. In fact, you tell
“stories” to yourself everyday to justify and
rationalize your position in life. But, by
blaming others, you aren’t doing yourself
any favors. In fact, by diverting blame,
you’re actually hurting yourself and
robbing yourself of personal growth
opportunities. The first step to creating
change is being honest with the most
important person in the world. You.
If you’re ready to break the blame game
cycle, here are a couple of things you can
do:
Check your own ego and start finding
solutions to problems instead of
diverting the blame.
A friend recently told me, “I don’t fear any
man and I don’t back down to any unjust
criticism.” I asked him what’s more
important – being right or being respected?
It’s great to not fear others, but you also
need to know when to back down from an
800-pound Gorilla.
There’s a word you don’t hear very often –
grace. It’s difficult when you’re on the
receiving end of blame, but in the end you
hold the power of how it impacts you.
You’ll never control what others do or say,
but one thing in life you will always control
is the effort you put into communication.
Managing Partner
AVZ & Company
PANELISTS
ROBERT COUGHLAN
Principal
Tritec Real Estate Co, Inc.
RICH HUMANN
President & CEO
H2M architects + engineers
CHRISTINE IPPOLITO
Founding Principal
Compass Workforce Solutions
Featuring the results of the AVZ
2015-2016 Economic Survey & Opinion Poll
The survey and poll serves as the pulse of the Long
Island business community on issues like new
legislation, the LI housing market, job growth, effects
of the confidence ratings, and availability of credit to
businesses.
Who Should Attend?
CEOs, CFOs, Business Owners, Presidents,
Managers, and other professionals who want to hear
about how to take their business to the next level
regardless of the business climate.
Remove the Emotion.
Emotions drive more of your decisions than
you may believe. Looking at things
objectively only works when there’s no
emotional connection. Remove the emotion
from a situation and look at things logically.
Ask yourself why someone is blaming you
and analyze the situation from an outside
perspective. If you can practice empathy,
you may be able to help them solve their
problem instead of reflecting blame back on
them.
KEVIN O’CONNOR
President
Bridgehampton National Bank
TO REGISTER, PLEASE CALL 631-543-5355
MEMBERS: $45 • NON-MEMBERS: $60 • WWW.HIA-LI.ORG
SPONSORS TO DATE:
DR. ANN-MARIE SCHEIDT
Director of Economic Development
Stony Brook University
Here’s a tip to help you refocus if caught in
the “blame game” – ask yourself, “Will this
impact my life in 40 years?” If not, it’s not
worth getting worked up over.
WE STAFF
It’s amazing how old school principles still
work in the modern world. One the best
principles I’ve seen is reciprocity bias. It’s a
simple rule that implies how people will
reciprocate favors back to us. In the
simplest form, it’s smiling at someone and
getting a smile in return. However,
reciprocity bias can work against you as
well. If you blame others or have harsh
words about someone expect them to
deliver it back.
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Blaming is really about insecurities. If
you’re giving it, you may be afraid
someone is questioning your ability or
intelligence. When others do it to you, you
fall into the “protect my image” trap. The
blame game is easy to stop because you just
need to call it out. Find ways to mitigate the
damage already caused and put it into
perspective.
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Here’s the great news, you’ll probably have
a chance to use these tips sooner than you
think. Your personal growth is dictated on
your ability to relate to others in a way that
most people can’t or won’t. It starts with
your response when you hear blame.
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JANUARY 2016 The HIA-LI Reporter Page 9
One thing you can always count on is how
people will always let you down. People
make mistakes – including you. People will
blame you even if you’re not at fault. End
of story. The cause doesn’t change the
situation. People waste more time on
looking for someone to point a finger at
than contemplating for a solution to the
issue at hand. When someone blames you
for something think about how you react.
Your ego starts with, “How dare you!” but
imagine if you responded with, “I would
never want that to happen intentionally.
Let’s talk about what we can do to fix it.”
Some might believe a statement like this is
a sign of weakness, but it actually puts you
in control.
Give others grace (even when they
might not deserve it).
ROBERT QUARTE
KEEPING CURRENT
Breach of Contract – A simple legal theory.
Robert R. Dooley
Partner
McGiff Halverson LLP
www.mcgiffhalverson.com
dooley@mcgiffhalverson.com
The need for a signed contract is a common
misconception. Most people assume that two parties
need to sign a written instrument to have a binding
contract. In some situations, this assumption is
accurate. However, in the simplest and most common
forms, a contract is a deal that does not need to be a
formal, incomprehensible, verbose document. A
contract is an understanding. Where two people have
a meeting of the minds, where one gives up something for some other tangible item in the second
person’s possession or control. The quid pro quo.
JANUARY 2016 The HIA-LI Reporter Page 10
Recently, I cross examined “contract
attorney” of approximately twenty years in a trial that
involved a contract dispute between two businesses.
The attorney testified to a Suffolk County jury that the
contract was not enforceable as there was no “consideration” for a specific term of the agreement. The
contract called for one party to receive money and the
other a commodity. Yet because a separate, unrelated
term did not have consideration, the attorney testified
that contract was not enforceable. The Suffolk county
jurors saw this attorney as a bully. Someone that took
what should have been a simple agreement between
two parties and attempted to add legalese to make the
agreement convoluted, confusing, and overly complicated. The Suffolk County jurors refused to allow
that to happen. A lesson is to be learned from this
jury.
Most attorneys have a paradigm that is focused
on piecing together elements to create a theory or legal
concept. In New York, the Courts typically identify a
contract as (1) an offer; (2) an acceptance; and (3)
consideration. See generally, Express Indus. And Term
Corp. v. NYS Dept. of Transportation, 93 N.Y.2d 584, 693
N.Y.S.2d 857 (1999). Once we start adding legal terms of
“specific performance”, “mutual manifestation of assent”,
and “conditions precedent” we take a simple concept and
add sufficient detail to make the clearest Caribbean waters
appear murky and gray. Most people, rightfully so, get
annoyed when deals get overly convoluted.
At some level, there is a need for the detail.
Largely, the detail is required so that there is a clear
understanding what person 1 is getting and what person 2
is getting. Where there is ambiguity or uncertainty with
regard to this, the simplest detail, is where thousands of
judicial opinions come from. Where there is ambiguity or
uncertainty, contracts get before a jury.
The detail and additional theories that are
extrapolated from the fundamentals are largely case
specific. Should the parties decline to compromise, a jury
will decide contract disputes. The educated citizen on the
street will certainly understanding making a contract when
compared to purchasing a cup of coffee. (1) I would like
to have a grande coffee [the offer]; (2) the barista responding: “of course, that will be $2.25” [the acceptance]; and
(3) the exchange of the money for the cup of coffee [the
consideration]. However, when saying that this same deal
is void and unenforceable because there was an absence of
consideration for the paper cup or the lid, a reasonable
person will look at the attorney making the argument as
insincere. Looking at a contract as this sort of
simple transaction is not a matter of intelligence but
a matter of practicality. Even the most complex
transactions should be able to be compared to the
simple purchase of a cup of coffee. Many of the
forms attorneys use with significant boilerplate
sections have largely been deemed void or voidable
by the Court of Appeals or Appellate Division.
In what may appear as an increasingly
complex economy, the laws on contracts should be
understood as they are: a simple deal. The goal
should be to preserve a deal and ensure predictable
behavior by participants in that deal. Where this
occurs, there is a predictable and functioning
economy because the individuals participating in
the economy know what they are getting, when
they are getting it and how they go about doing so.
Security and predictability are the real
benefits to entering into a contract. Where we
encourage or allow agreements to be interpreted in
an impractical way, the benefits of predictability
and security provided from that predictability is
lost. Our economy requires fluidity to maintain a
certain level of competitiveness. To avoid disputes
over contracts, it is vitally important that the parties
have a clear understanding of what they are giving
up and what they are getting. Absent this clarity
between the parties to a deal, is another person
excited to discuss terms of art that will be more
frustrating than illuminating.
Stay tuned for the next article on contracts that
must be in writing.
KEEPING CURRENT
What is a brand?
Jennifer Queen
Business Development
Intrigue Designs, Ltd.
www.intriguegraphics.com
jqueen@intriguegraphics.com
It is a name, a term, a design. A brand is a symbol that
distinguishes one product from all others.
At Intrigue, we are passionate about Branding. We understand
that a brand, your brand, is unique and our goal is to set you apart from
your competition.
So what are the most important tips
for successful branding?
A “logo” is the emotional connection that consumers associate with your company. It creates the positive feeling that people have about a product or your service. An
eye catching clean perception of your brand, via your logo, builds trust and
credibility. When consumers think of your industry in the market place, your goal
is to have people immediately think of your business first!
in times of need and when consumers experience these positive “brand
messages” with a product or service, the result will be brand loyalty.
A perfect example of this is the now multi-million dollar company “Nike” that
began with a single idea: a better running sneaker. In need of a logo for their product
Nike Chairman and co-founder Phil Knight enlisted the help of a graphic design
student Carolyn Davidson from Portland State University in 1971. She created what
is now perceived as the emblem of athletic achievement: The Nike Swoosh.
5) Your brand MUST emotionally connect you
with your consumers.
Today, the “hook” or the “swoosh” logo is one of the most identifiable product logos
in the world. As a result of Nike’s impact and success in the sneaker industry, they
have branched out into men’s and women’s apparel, accessories, fitness equipment,
and much more!
In fact, scientific research suggests that many people are more motivated to work
out just by looking at their new Nike’s in their closet.
What does your logo say about your company?
Here are six principles of Branding that we uphold at Intrigue.
3) Tagline. Tagline. Tagline.
1) Strong branding motivates and centralizes the "mission statement"
for your employees and associates.
“Just Do it!”
“Think Different”
“I’m Lovin It”
In order for a company to be successful, it is important for employees to
work toward a common goal.
These are just of few of the taglines for the most successful companies in the world.
The mission statement for the National Aeronautics and Space Administration (NASA) is: “For the Benefit of All.”
According to Entrepreneur.com’s small business encyclopedia, “a tagline or slogan
is a catchphrase or small group of words that are combined in a special way to
identify a product or company.”
If one organization motivated enough human beings to put a man on the
moon what can your brand do for your consumers?
Your brand is the “mission statement” for your company. A strong brand
can help your workers be more effective, more strategic and guide them in
their efforts. Studies have shown that when employees are all working
towards the same "mission statement” there is higher motivation, which
results in higher success. After all, if you are not shooting for the moon, what are you shooting for?
2) A strong brand creates trust and separates
you from your competition.
Your logo is the brand, the mark, the symbol of your company.
It is an endorsement of your product. Your stamp of approval.
So what connects your brand with your customers? What separates your
brand from your competition?
Developing a tagline or slogan for your business connects your brand with your
consumers.
These experiences are of the utmost importance for
successful branding. Emotional connection creates loyalty. Loyalty means that your brand is
the ONLY brand for your costumers.
One brand that is successful in creating an emotional connection with
their consumers is Folgers coffee.
Watch any one of their commercials throughout the years and you will
see a mother sending her daughter off for her first day of school, a son
coming home for Christmas, or simply a family bonding over a
steaming cup of Folgers coffee. All of these stories tug on the
heartstrings of consumers, thus creating an emotional bond to Folgers,
one not quickly severed.
In the end, who can forget the Folgers’ jingle: “The best part of waking
up, is Folgers in your cup.”?
6) A sturdy brand helps to generate more referrals that
lead back to your business.
People love to share their stories about the brands they love: their
favorite stores, their favorite jeans, their favorite shoes, their favorite
food. But they also like to share their stories of brands, products and
services that have let them down.
A great tagline differentiates your brand from all others. It is memorable, it is
upbeat, it resonates a positive message about the brand, and people are inspired by
it!
The more consumers trust and identify with your brand, the more
successful your product will be. When a consumer is loyal to your
brand he is an ambassador to your company, he is the messenger of
your brand. Which means that not only will this consumer keep coming
back for your product, they will tell their friends and their family about
it as well.
Figure out the essence of your brand and create THE tagline; one that will be
remembered, one that cannot be forgotten.
Having a sturdy and memorable brand is critical to generating referrals
to your business.
What does your tagline say about your brand?
Make your logo bold.
Make your tagline memorable.
Make your brand unforgettable.
4) A Brand is the Promise to Your Consumer in Consistency and Expectations
of your product or service.
When people think of State Farm, the phrase: “Like a good neighbor State Farm is
there" probably comes to mind. And why wouldn’t it? This tagline exudes a feeling
of safety and security, allowing those who chose State Farm as their insurer to
believe that State Farm WILL be there for them like a good neighbor. In order for a
brand to be successful, people need to believe that their brand will be there for them
For more information on branding, marketing, or advertising, reach
out to Jennifer Queen at Intrigue Designs.
jqueen@intriguegraphics.com • 631-465-1600 x 17
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suffolk
payRoll
SALE S
talks
Turning Big Ideas into Big Results with
Determination and Tenacity
D
etermination and tenacity
is the thing that keeps us
JANUARY 2016 The HIA-LI Reporter Page 12
hammering away when our hands
get sore and our arms get tired.
Determination is that thing that
actually causes us to increase our
resolve with each rejection. Determination is that degree of separation that makes people winners or
losers. Whether you are opening up
a salon, starting a wedding entertainment company or building an
insurance office, success is not
possible without determination.
You need to be reinvigorated,
stirred up, and more motivated by
each rejection. You must have the
tenacity and determination to put
your system in place for longer
than one year. Success is absolutely
unavoidable when a person has a
great big idea and the will to never
quit. No one would know who Walt
Disney was if he had quit after
going broke the first time.
Did you know that Coca
Cola only sold 400 cokes during its
first year? Did you know that the
British troops were slaughtering
President George Washington
before he decided to completely
reformulate his strategy of fighting
against the British? Do you remember when Apple Computers were
the laughing stock of every high
school computer lab? No one
wanted Apple computers. People
mocked them and they had such a
small percentage of the market
share success seemed impossible to
almost everyone, except for Steve
Jobs. Did you know that Conrad
Hilton started a bank that failed?
Did you know Mr. Hilton ran out
of cash during the depression and
actually came within $25,000 of
bankruptcy? Did you know he
asked everyone he knew for the
money and the only person who
came to his aid was his mother?
Have you asked your mother for
$25,000? Have you asked everyone
you know? Have you called every
lead? Have you actually gotten
back up after being knocked down?
Have you raised your AQ and EQ
to the level needed to achieve
success.
My father always told me,
"In the game of football it is not a
question about whether you will get
hurt or not. It's a question about
how many times you are going to
get hurt and how bad you are going
to get hurt." Business is the same
way. If you aren't prepared to spend
some time rehabbing from an injury
every once in awhile you shouldn't
start a business, and you reduce to
size of your dreams immediately.
So you can quit wasting your time.
Harvey Mackay, who is a
fabulous author and successful
businessman wrote, "Be like a
postage stamp. Stick to it until you
get there." This phrase is absolutely
what it is all about. So how does
this apply to you and your business?
Ask yourself these questions:
• How big of a vision do you have
for your life? Do you dream safe
dreams so that you won't have to
deal with rejection? What would
Steve Jobs do?
• How tenacious are you being
about your prospecting? Do you
quit after 75 calls to run home early
because you are frustrated? What
would Conrad Hilton do?
• How determined are you being
about your systems? Do you quit
when the 1st, 2nd, 3rd or 4th hourly
employee won't follow it? What
would Walt Disney do?
• In what areas of your life are you
dreaming small?
• In what areas of your business are
you showing feeble amounts of
determination?
It's a good thing that IQ is
not the main variable that determines someone's success or failure.
As stated, if that was the case, I
would be living under a bridge
banging on buckets for money. The
level of your EQ and the level of
your AQ is what matters and it is
something that you can control. You
will achieve success, I have
achieved success and my clients
have achieved success because they
had a big imagination, the determination and the tenacity needed to
turn their big ideas into big results.
KEEPING CURRENT
Lessons in Creating a Magical Customer Service Experience
Jim Bartunek
Owner
Express Employment
www.expresspros.com
jim.bartunek@expresspros.com
What’s the secret to building customer
loyalty? According to a recent article in Harvard
Business Review, many companies focus on
making loyalty a strategic priority, but fail to
gain traction. The reason is simple. Their
policies and processes don’t focus on making an
emotional connection with their customers.
When you consider that emotionally
engaged customers are three times more likely to
recommend a product to others and return to
make another purchase – finding a way to
delight customers on an emotional level can be
as important as the product you sell.
Customer Loyalty to the Moon and Back
The most persuasive case study on the
subject, of course, is Disney, which achieves an
amazing 70 percent return rate in customer
visits, according to the Disney Institute’s book
on the subject. And it’s all due to Walt Disney’s
original promise to create happiness through
“magical” experiences.
Those magical results are not based on
Disney’s access to magic carpets and the like, but
start with the company’s Seven Services Guidelines:
1. Make eye contact and smile
2. Greet and welcome every guest
3. Seek out guest contact
4. Provide immediate service recovery
5. Always display appropriate body language
6. Create dreams and preserve the "magical guest
experience"
7. Thank each and every guest
When Tone Trumps Procedure
According to the Disney Institute, there are
four keys to delighting customers:
1. Safety: Always first.
2. Courtesy: Going above and beyond to exceed
guest expectations.
3. Show: Ensuring the area is show-ready for
customers at all times.
4. Efficiency: Performing the customer service role
efficiently so the guest can get the most out of the
experience.
The tone of their answer is also important
especially when trying to figure out what the guest
is really trying to ask. When guests ask “When will
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the three o’clock parade start?” the answer is
never a tired or sarcastic “at three o’clock.”
When a guest asks a question like this, they
generally want to know when the parade will
pass by their current location. So Disney staff
offer proactive advice on when to expect the
parade and where to stand to get the best
view.
Embrace Innovation
To create a magical experience for
customers, it’s also important to stay current
with customer-pleasing technology. For
Disney, this means using MagicBands that
allow guests to gain access to everything from
their hotel rooms to rides and attractions.
But companies can never rely on
technology alone. “It’s not the magic that
makes it work; it’s the way we work that
makes it magic,” former Walt Disney World®
EVP Lee Cockerell said.
A magical customer experience
doesn’t have to be limited to the “The Happiest Place on Earth.” Your team can be the
reason customers are raving about your
company to their friends and family, as long
as you’re willing to make customer loyalty
and experience a priority.
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JANUARY 2016 The HIA-LI Reporter Page 13
Suffolk
law clerk
An Interview with Joseph A. Peri
President and CEO of Junior Achievement of New York
Tell us about how you/your
company started.
young people to succeed in the
global economy. Our experiential
educational programs focus on
three key content areas—college
and career-readiness, financial
literacy and entrepreneurship.
Our Long Island office, based in
Roslyn Heights, delivers
programs to more than 18,000
students through 80 school and
after-school partnerships across
Nassau and Suffolk County. Junior Achievement of New
York (JA New York) is the local
affiliate of Junior Achievement USA,
the world’s largest organization
dedicated to providing students with
college and career readiness, entrepreneurship, and financial literacy
education. Our mission is to inspire
and prepare young people to
succeed in the global economy.
JANUARY 2016 The HIA-LI Reporter Page 14
Founded in 1929, we have a
long tradition of service in New York
and Long Island. JA is perhaps best
known by our “Company Program”, a
signature program offering delivered
in an afterschool setting, which was
designed to teach high school
students how to start and operate
their own businesses. Times have
changed, and so have the needs of
New York and Long Island’s students
and the schools that educate them.
The JA curriculum has evolved into a
broad and deep array of hands-on,
interactive K-12 programs created for
both in-school and afterschool
environments.
What opportunities do
you see in the future?
Long Island’s students
need to be financially literate,
workforce ready, and entrepreneurially savvy. They need to
understand the connection
between school and future
career success. And they need
to recognize that there are
excellent future opportunities for
them in Long Island’s communities.
All young people need
strong role models. The key to
our success is training, mobilizing and connecting a vast
network of business and commuWhat was a turning point
nity volunteers to deliver the JA
for you/your company?
- Joseph A. Peri program. Long Island’s businesses can play a vital role in
With a history that stretches in the marketplace, known for providing high-quality solutions to supporting economic education,
over 85 years, there are a number of our multiple constituencies, and delivering on our commitments. which is too often not part of the
regular school curriculum, and by
turning points for our organization.
offering their employees unriHowever, most recently, we were hit
Tell us about your companies profile today
valed and meaningful engageparticularly hard following the finanment opportunities in the classcial crisis in 2009. A very difficult
Many of today’s young people face a host of barriers to
room and in the workplace.
but necessary restructuring, new
success:
under-resourced
schools,
limited
financial
literacy,
a
leadership, and a new strategic
vision designed to focus the organi- lack of a college-going culture at home and/or in the community,
zation squarely on the future helped and a shortage of role models in higher education and the
For more information about
us not only survive, but positioned us business world. On Long Island, the challenges are especially
profound. A
shortage
of
career
education
and
soft-skills
training
Joseph A. Peri, or Junior
for future growth and greater impact.
opportunities significantly lowers the prospects of Long Island’s Achievement of New York, call
kids. These realities limit the development of ideas and movethem at (516) 625 - 9089
What is your philosophy at ment of capital that fuels the creation of new businesses, which
Junior Achievement of New in turn affects the economy and the overall quality of life on
Long Island.
York?
“All young people need strong role models.
The key to our success is training, mobilizing and connecting
a vast network of business and community volunteers to
deliver the JA program.”
Junior Achievement of New York’s Long Island office is
My philosophy is to position
here to change all that. Our mission is to inspire and prepare
the organization to be highly relevant
Are you a CEO of your company and would like to share your story to the Long Island Business Community? Contact Joe at jgelfand@hia-li.org
As the leading sign manufacturer and installer on Long Island,
our customers recognize the importance and benefits of knowing a
company is professional, courteous, creative and reliable.
We can help grow your business with our complete line of signs
including Monuments, Banners, Cut Letters, Vehicle Graphics, Vehicle
Wraps, Channel Letter, Led Directories, Carved, Engraved,
Show Displays, Window and Wall Graphics and Pull Up Banner with stands.
Thank you for a greaT 2015.
We look forWard To servicing you in 2016
JANUARY 2016 The HIA-LI Reporter Page 15
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663 B Old Willets Path, Hauppauge, NY 11788 631-952-3324
www.signaramahauppauge.com
email:info@signaramahauppauge.com
Like us on Facebook: facebook.com/SignARamaHauppauge
KEEPING CURRENT
Leverage Customer Reviews Effectively to Attract More Business
Richard Rutigliano
President
Primedia Inc.
primediany.com
rrutigliano@primediany.com
If your customers or clients appreciate
the work you do for them, it’s important to
leverage their opinions to strengthen your
business. The 2014 Local Consumer Review
Survey by BrightLocal indicated that 88
percent of consumers have read reviews to
determine the quality of a local business.
Thirty-nine percent said they read reviews on
a regular basis, and 72 percent said that
positive reviews make them trust a local
business more.
Here are eight steps to make customer
feedback a prominent part of your marketing—and, of course, to increase business.
JANUARY 2016 The HIA-LI Reporter Page 16
1. Make this a company project. When you
decide to stir the pot and encourage customers
or clients to share their opinions, it has to be a
company project. Every manager and employee is potentially influencing perceptions, and
they need to nurture relationships every
chance they get. Explain the plan, insist on
everyone’s commitment, and solicit ideas from
the team.
2. Develop a company persona. Your company
has a culture and persona, whether you like it or
not. Take control of your message, voice and
image. Cultivate an effective style and use it in
every communications channel: telephone conversations, sales calls, service calls, advertising,
newsletters, customer letters, websites, social
media, message on hold, etc.
3. Create a presence on all review sites. Customers review companies on a variety of sites, with
the big names being Yelp, Google and Angie’s
List. Find all the sites that are relevant to your
company and post an optimized company profile
on every one. PriMedia uses specialized software
to help clients achieve consistency across multiple
review sites (which is vital for SEO purposes) and
to monitor reviews.
4. Add a reviews portal to your website. Create
a reviews portal that makes it clear you want
people to see your reviews and add new ones,
with links to current reviews and a note about how
to review your business. Incorporate the customer
testimonials you gather in the same portal.
5. Talk up reviews with customers and prospects. The confidence you express in the review
process is a vital part of the message. Reach out
systematically to customers and clients and ask
them to give you feedback and review you
online. Make it easy to reply and find your
online listings, and be clear about how you
plan to use their feedback (i.e., in advertisements and on your website.) In all customer
communications about reviews, be transparent and use your best voice.
6. Respond effectively to all reviews. The
reviews arena might well be where prospects and even customers make their final
decisions about whether to use your company or a competitor. Use a positive tone when
responding to reviews, good or bad.
7. Maximize your mileage. Include samples of your reviews on your home page, in
your newsletters, advertising, brochures and
social media. When you are comfortable
being open to public evaluation, you send a
great message about the company.
8. Monitor the results. Watch all the review
sites closely so you are on top of everything
that is being said about you.
If you want to ramp up your customer
reviews, PriMedia is happy to help. Please
give me a call at 800-796-3342 or email me
at rrutigliano@primediany.com
weren’t sure where to start when
“We
it came to reducing energy costs.
PSEG Long Island made it easy.”
— Gabe Shtanko, Owner
Park Bake Shop of Kings Park
One sweet deal.
For years, Gabe Shtanko and his family have run one of Long Island’s
favorite bakeries — the Park Bake Shop in Kings Park. One important
cost of doing business has always been electricity for refrigeration and
lighting. Working with our commercial efficiency team, Gabe received
almost $23,000 in rebates to help pay for new LED lighting and other
upgrades. And Park Bake Shop will continue to save more than
$12,000 a year on their energy costs.
Looking for energy savings like this in your own business?
Find out how we’ve been helping businesses across Long Island.
Call our commercial efficiency experts at 1-800-692-2626
or visit www.psegliny.com/business
JANUARY 2016 The HIA-LI Reporter Page 17
www.psegliny.com/business
KEEPING CURRENT
Can an E-mail Exchange Create a Binding Contract?
Patrick McCormick, Esq.
Partner
Campolo, Middleton
& McCormick, LLP
www.cmmllp.com
pmccormick@cmmllp.com
Can an e-mail exchange create a
binding contract?
The short answer is yes!
With the proliferation of electronic communications, it is not surprising that courts are increasingly
called upon to address claims alleging
the creation of a binding contract
based upon an exchange of e-mails.
JANUARY 2016 The HIA-LI Reporter Page 18
The Appellate Division, Second
Department recently held that e-mail
communications between parties were
sufficient to create a binding contract.
Law Offs. of Ira H. Leibowitz v. Landmark Ventures, Inc., 131 A.D.3d 583,
15 N.Y.S.3d 814 (2d Dep’t 2015)
involved breach of contract claims
related to services provided by the plaintiff. In examining e-mail communications between the parties, the Court
found “[b]y the plain language employed” by the parties in e-mail communications, it was clear that the plaintiff
made an offer to provide services for a
certain fee and that the defendant accepted the offer, creating a binding contract.
The Appellate Division, Third
Department addressed a similar
situation in the recent case In re Estate of
Wyman, 128 A.D.2d 1157, 8 N.Y.S.3d
493 (3d Dep’t 2015). The decedent and
the respondent purchased an improved
parcel of real property. After the decedent’s death, her executor commenced a
proceeding against the respondent to turn
over ownership of the entire parcel to the
estate, claiming that a series of e-mails
between the decedent and respondent had
created an enforceable contract to transfer sole ownership of the property to
decedent. Upon examining the e-mails,
the Appellate Division found that
there was no contract because the
e-mails did not establish a necessary
term of the claimed contract: the
price to be paid for the transfer of
the property. It appears from this
decision that if the e-mails in question contained evidence of an agreement on price, the Court would have
found a binding and enforceable
contract in the e-mail exchange.
While communicating by
e-mail may seem informal, these
cases make clear that parties to an
e-mail exchange must exercise care
to avoid unintentionally creating a
binding contract. An otherwise
valid contract cannot be undone
simply by concluding with “Sent
from my iPhone.”
THE HAUPPAUGE INDUSTRIAL ASSOCIATION OF LONG ISLAND
JANUARY 2016 The HIA-LI Reporter Page 19
BETHPAGE FEDERAL CREDIT UNION IS PROUD TO SUPPORT
NARRATIVE SPOTLIGHT
Long Island Green Homes is a project of the Sustainability Institute at Molloy College in
partnership with Long Island Towns, community-based organizations, and the New York State
Energy Research and Development Authority (NYSERDA), which have teamed up to help
spread the word about these free energy-saving programs.
As a supporting organization to the Initiative, and in keeping with HIA-LI’s
mission as a leader in supporting clean energy and economic development on Long Island, we
want to make all of our members aware of an exciting non-profit
collaborative partnership that has recently launched. The Long Island Green Homes Initiative
is a new effort that is helping Long Islanders to improve their homes and use energy more
wisely in their everyday lives. Via one-on-one support from an experienced Energy Navigator,
Long Island homeowners are connected with local, certified contractors who assess their home
for free to identify money-saving and energy efficient improvements. In addition to reducing
your home’s carbon footprint and saving you money, the Long Island Green Homes Initiative
stimulates job growth and business opportunities—right here on Long Island. JANUARY 2016 The HIA-LI Reporter Page 20
It starts with a FREE home energy assessment conducted by trained and experienced
Home Performance contractors that have been certified by Building Performance Institute
(BPI). Fill out the web form on longislandgreenhomes.org or call 800-567-2850. A Long Island
Green Homes Energy Navigator will arrange the assessment for you, and again, it is FREE for
Long Island homeowners. The assessment provides you with a top-to-bottom look at where
your home is wasting energy (electric, heating system, insulation, air sealing). You will receive
a comprehensive report identifying the root cause of any drafts, inconsistent temperatures,
heating and cooling system failures, or other problems you may be experiencing, including
hidden health and safety issues. You can then take advantage of financial incentives, as well as
low interest financing to improve and modernize your home. Average savings for Long Island
homes that have gone through the program are about $1000 per year, so projects pay for themselves.
Navigators will pre-qualify your family and assist you every step of the way. From identifying rebates, discounts, and financing, to ensuring that you understand precisely what your
household is eligible for in the process. Energy Navigators work for the non-profit partnership
so they’re there to help, not make a sale. Additional programs exist for low and moderate-income families.
To get started and arrange for a FREE energy audit, visit longislandgreenhomes.org or call
800-567-2850.
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DECEMBER 2015 The HIA-LI Reporter Page 41
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JANUARY 2016 The HIA-LI Reporter Page 21
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JANUARY 2016 The HIA-LI Reporter Page 23
KEEPING CURRENT
Using Mobile Security Management Applications
Christopher Mingoia
Account Executive
TYCO Integrated Security
www.tyco.com
cmingoia@tyco.com
JANUARY 2016 The HIA-LI Reporter Page 24
Today, with 6 billion active mobile
subscriptions, and a 50% increase per year of
tablet adoption, it is clear that smart phones,
handheld devices, and tablets are now an
integral part of the mobile office.
Mobile applications have evolved to the
point where they have helped release managers
from the tethers of wired workstations. This
freedom of movement has created a major shift
in work environment options for business
owners and security managers by helping them
to increase productivity, increase control over
onsite systems and to save significant amounts
of time. In fact, it is estimated that 78% of
business owners believe that mobile apps save
them time.
The impact that mobile devices and
apps have made on businesses is undeniable.
Most industries have seen positive impact by
adopting some type of mobile device for their
business. The security industry is no exception.
The next generation of security
solutions operates in an environment where
freedom and control are not mutually exclusive.
Remote security access and management of video,
access, and intrusion systems can give security
managers flexibility AND peace of mind.
Capabilities of Mobile Security Management
Applications
Security management applications have
evolved to allow remote management of nearly all
of your security system controls. They are both
convenient and robust. Consider these important
capabilities that security apps can provide to
manage video, access control and intrusion
detection systems:
Mobile Apps for Video Surveillance
• Receive incident related video clips of security
event alerts such as breaches in motion detectors
or doors to sensitive areas being accessed
• View live video to monitor vulnerable
zones–stock rooms, delivery zones, and high value
asset areas
• Remotely view recorded or archived videos for
forensic evidence, training opportunities, monitoring customer service areas, and for procedural
compliance
• Communicate with first responders by sending
video clips of security events
Mobile Apps for Access Control
• Remotely grant temporary access to sensitive
areas of your business, for delivery or contractor
services
• Add, delete or change access credentials for
users
• Review access reports for sensitive areas
• Pre-set notifications to receive alerts for
unauthorized entry
Mobile Apps for Intrusion Detection
• Remotely arm and disarm an alarm system
• Receive immediate access to alarm events,
such as open and close data
• Receive email and text alerts when intrusion incidents occur, such as back door
opened, motion detected or system disarmed
• Remotely test systems and view test results
Add, delete or change alarm system user
codes
The benefits of mobile security
applications combine well with cloud based
solutions like hosted or managed services for
video and access control systems. Together
they can help give you increased flexibility,
greater mobility, and improved peace of
mind. Mobile security applications layered
with hosted or managed services are a
positive step forward in the evolution of
mobile security management and can also
save you both time and money.
For more information on Mobile Security
Management, contact Chris Mingoia
(631)294-6996 email- cmingoia@tyco.com
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KEEPING CURRENT
What Your Customers Aren’t Telling You
George Louris
Director of Technology
Custom Computer Specialists
www.customtech.com
glouris@customonline.com
During a recent conversation with one
of my clients about his company’s IT help desk
operations, he told me that everything was
going smoothly. My response: “That’s great!
How did you arrive at that assessment?” His
answer: “I don’t get any complaints from my
customers.”
Regrettably, this is a common
assumption. In fact, as little as four percent of
dissatisfied customers actually express their
dissatisfaction. What are the other ninety-six
percent doing? They are doing irreparable
damage to your business as they express their
dissatisfaction to their peers or silently stewing
in their misery. This leaves you in a state of
ignorant bliss, unable to address their concerns.
And while exact figures vary, generally it costs
between 4-6 times more to find a new customer
than it does to keep an existing one. With 2016
nearly upon us, making your customer feedback
process more accessible would be a great New
Year’s resolution.
Why wouldn’t a dissatisfied customer express
their concerns?
• They are not comfortable. The simple truth is,
most people are more comfortable telling their
friends about a bad experience rather than voicing
their complaint to the offending organization.
• Complaining often takes effort. Unless your
company has created a process that is user-friendly
and effortless, most customers are more likely to
tolerate their problem rather than go through an
arduous process of voicing their complaint.
• They believe their issue does not matter. This is
maybe the worst reason of all. If your end users
have drawn the conclusion that you cannot help
them, they will never let you know when something is wrong.
Enhancing your customer feedback
process and making it more accessible to customers is a great New Year’s resolution. How can you
do this?
• Ask questions…the right questions. This may
seem obvious, but in many instances customers are
not providing feedback simply because you are not
asking. Make sure you ask the questions that will
help you understand your customers better. Most
importantly, address the outcomes you want to
improve.
• Stay connected. Send out surveys, call, send
letters or emails – do whatever it takes to make a
connection and solicit feedback.
• Make it easy. If the process of submitting
customer feedback is too convoluted or
complicated, customers are not going to
communicate with you. Create a clear, simple
and concise route for submitting feedback
with your end-users in mind.
• Put reviews where customers can see
them. Seeing reviews from other customers
on your website or social media pages will
encourage your end-users to leave feedback
of their own.
While all of these tactics will greatly
improve the rate of customer feedback you
receive, the most important thing you can
remember is this: Never, ever stop listening
to your customers.
No matter how great you think you
are, ultimately your customers will be the
ones who determine whether that’s true.
Make that resolution to really listen to what
your customers have to say. Prove to them
that their feedback or complaint is worth
your time and that you value what they have
to say. Resolve their issue to the best of your
ability and thank them for taking the time to
contact you. The day you stop listening to
your customers is the day they go to your
competition.
Connecting Long Island Business™
Business Connections
Business Advocacy
B u si n e s s Ed u c at ion
Business Research
Business Branding
Call today to learn how the HIA-LI
can help grow your business
225 Wireless Blvd Suite 101, Hauppauge, NY 11788
P: 631.543.5355 F: 631.543.5380 www.HIA-LI.org
JANUARY 2016 The HIA-LI Reporter Page 27
Community Outreach
People’s Alliance
Federal Credit Union
Take Advantage Of Our Great
e-Services:
JANUARY 2016 The HIA-LI Reporter Page 28
ONLINE BANKING TEXT MESSAGE &
BILL PAYER
MOBILE BANKING
MOBILE APP
E-STATEMENTS
For more information visit www.pafcu.org
or contact us at (631) 434-3500 and
let us show you how we can save you money.
125 Wireless Blvd. • Hauppauge, NY 11788 • www.pafcu.org • (631) 434-3500
Brooklyn, NY • Brooklyn, NY • Jamaica, NY • Jamaica, NY •
Brooklyn, NY
• Brooklyn, NY • Jamaica, NY • Jamaica, NY •
(718) 643-4506
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X 3037
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Miami, FL
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• Ronkonkoma, NY • Westbury, NY • Yonkers, NY
• Ronkonkoma,
• Westbury, NY • Yonkers, NY
(631) 580-3702
(516) 832-8100
(914) 963-1370
KEEPING CURRENT
Retain Talented Millennials by Empowering Them
Robert Graber
Chief Executive Officer
Long Island Temps
www.longislandtemps.com
rgraber@longislandtemps.com
According to a recent study conducted
by PwC, millennials are expected to comprise
half of the global workforce by 2020. Like each
generation before them, these men and women
share an all new set of workplace values and
career expectations.
Millennials have been labeled as ‘entitled’: Expecting the red carpet to be rolled out
for them the moment that diploma hits their
hand. However, that label could also mean
today’s emerging workforce is less loyal to their
employer than baby boomers, who wanted a
single job for life. Or Gen X-ers who demonstrate loyalty in response to fair treatment.
Millennials are uniquely aware of their
own value and the opportunities available in a
flattening global job market. To retain talented
millennials, they need to be engaged with unique
experiences, some degree of autonomy, and
consistent feedback.
Include and Invest in Your Millennials
Millennials have come of age as flat
business structures and relaxed workplace
atmospheres spread from Silicon Valley startups
to the larger realm of professional society.
Ensuring millennial employees feel included
doesn’t mean inviting them out for craft beers after
work. It means keeping them apprised of the
general status of the business and their role in the
company’s success – possibly through a corporate-wide newsletter or regular staff meetings.
Often citing a lack of professional development as a primary reason for leaving a job, millennials need to be empowered through training and
opportunities to gain valuable professional experience.
Reassess the 9-to-5 Mentality
The nine-to-five, 40-hour workweek is
deeply embedded in the American psyche. However, with the Internet facilitating business interactions
that span time zones and oceans, the traditional
workday is as old fashioned as an office smoking
section.
Having grown up with the Internet, millennials deeply understand this reality and are joining
the workforce expecting to be available “off hours,”
while having some flexibility in their schedule.
Reassess the positions at your company. Consider
allowing employees to work remotely or have a flex
schedule, as long as they can deliver a high level of
productivity.
When handing out greater degrees of
autonomy, guard against employees becoming
isolated. Maintain a sense of community within
your company that includes those who don’t adhere
to a traditional work schedule.
Identify Choice Opportunities
Even if a job doesn’t allow for a
flexible work schedule, there are a number of
alternatives that allow millennials to feel like
they have options at the workplace. Give
them a role in selecting personal equipment
the job may require. Enlist them when it is
time to choose new office furniture. Have
them select menu choices for a company-wide
event.
When management-only decisions are
made, explain to your millennial workforce
the reasons why certain options were chosen.
This can have the effect on making them feel
“in” on the decision-making process.
Provide Frequent Feedback
Millennials grew up at a time when
parents were being encouraged to play a very
active role in raising their children. Today,
that parenting style has translated into millennials having expectations of ongoing feedback
from their supervisors. Be sure to tell your
millennial employees what they’re doing
right, and what they’re doing wrong. They
will feel empowered through your praise and
tutelage.
To learn more, contact Long Island Temps
today at (516) 777-TEMPS
JANUARY 2016 The HIA-LI Reporter Page 29
Ready to make your
worksite grounds Tobacco Free?
We Can Help.
Join the growing trend to improve
employee health and your bottom line:
JANUARY 2016 The HIA-LI Reporter Page 30
Protect employees & visitors from secondhand smoke
Reduce tobacco litter
Save money
Earn points towards LEED Certification
We are grant funded by NYS to help worksites successfully adopt and implement
tobacco-free policies. Free resources are available including custom signage, technical
assistance, model policy language, implementation toolkit and cessation resources.
(631) 415-0949 | BreatheFreely.org
Co-Chairs, Michael Capaldo of Michael Capaldo Employee Benefits and Ann Morrison of American Heart Association
The Mentoring / Networking Committee’s mission is to encourage and
facilitate effective, productive and valuable relationships by mentoring and
connecting new and existing HIA-LI members. The Committee provides new
members with an on-boarding experience and enhances existing members’
membership experience by providing them with the information, tools and
skills they need to be successful HIA members.
Over a three-month period, members receive key information on utilizing
the benefits of HIA membership, training on networking effectively and the
opportunity to participate in multiple networking opportunities with other
members.
The Committee’s activities include our Elevator Pitch Boot Camp, where
we learn how to construct and deliver an effective and meaningful
introduction; Networking 101, basic networking skills and techniques as well
as discussions on topics that may assist in our networking efforts such as
emotional intelligence, body language, social curiosity and social networking.
Whether you’re a new member, or a long-time member of the HIA-LI, we
invite you to participate and share your experiences and skills with the rest of
the group.
The Committee meets on the 4th Friday of each month at 8:30 at the
HIA-LI office. The new member on-boarding process begins after the New
Member Breakfast, which takes place on a quarterly basis.
JANUARY 2016 The HIA-LI Reporter Page 31
Investors Bank.
SNL Maps
Banking in your best interest.
Investors Bank is an
independent, full-service bank
operating over 130 branches in
New Jersey, New York City and
Long Island.
We have the size, scope and talent to
deliver products and services that are
competitive with larger institutions. Yet
as a community bank, we still place a
premium on personal service and attention
to each customer.
We provide a full range of
products and services:
• Checking & Savings
• CDs & Money Markets
• Credit Cards
• Online & Mobile Banking
• Mortgages
• Home Equity Loans &
Lines of Credit
• Investments
• Business Deposit Services
• Business Loans & Lines of Credit
• Commercial Real Estate Lending
• Asset Based Lending
• Cash Management Services
Investors Bancorp
• IOLTA & IOLA Accounts
Inc. (MHC)
US Branches:
• Escrow Accounts
JANUARY 2016 The HIA-LI Reporter Page 32
Current
OVER 130
BRANCH LOCATIONS
NEW JERSEY • NEW YORK CITY • LONG ISLAND
Long Island Branches
Commack Branch
1174 Jericho Tpke • Commack, NY
John Savarese, Branch Manager
631.543.2007
Mineola Branch
190 East Jericho Tpke • Mineola, NY
Michael A. Balzano, Branch Manager
516.742.5340
Islandia Branch
1752 Veterans Hwy • Islandia, NY
William T. Kuhlman, Branch Manager
631.273.2300
Wantagh Branch
1164 Wantagh Ave • Wantagh, NY
William Ramos, Branch Manager
516.221.8050
Manhasset Branch
1577 Northern Blvd • Manhasset, NY
Tina Handras, Branch Manager
516.365.0990
Visit myinvestorsbank.com
Member FDIC
Equal Housing Lender
Investors Bank name and weave logo are registered trademarks. © 2015 Investors Bank.
© 2014 SNL Financial LC. All rights reserved.
July 24, 2014
KEEPING CURRENT
What to Know About Buying a Fixer-Upper
James Barlow
Financial Advisor
Ameriprise Financial Services
www.ameriprise.com
james.a.barlow@ampf.com
Buying a fixer-upper property has become
popularized thanks to home improvement shows. But
buying a fixer-upper--either to keep or resell--isn't just for
TV.
Why purchase a fixer-upper?
There are many reasons to consider purchasing a fixer-upper, such as:
• Profit potential--If you choose to rent or sell the home,
you have an opportunity to earn an income or make a
profit.
• Build equity--If you plan to occupy the home, you can
build equity over time and eventually pass the home to
family members.
• Reduced competition--Buyers may be reluctant to
purchase properties that require extensive renovations. A
smaller competition pool may increase your chances of
acquiring the property at a lower cost.
Because there are many potential benefits to buying a
fixer-upper, it's important to understand the process and
the potential problems that can come with it.
Location, location, location
Location is key when purchasing any piece of
real estate. Look for properties in desirable areas or where
property values are on the rise. The renovations needed
could elevate the home to the level of the neighboring
houses. Updating a home in an undesirable
neighborhood may leave you with a property that costs more
to renovate than you would make by reselling it.
What about foreclosures?
Purchasing foreclosed properties has become
increasingly popular for those looking to profit from real
estate; however, buying bank-owned property can come with
many possible drawbacks. In many instances, homes owned
by a bank cannot be fully inspected prior to purchase, and the
bank may be unable to provide information on the condition
of the home. This can lead to some unwelcome surprises when
you finally get to see the property you've purchased. When
purchasing a foreclosed home, anticipate some setbacks and
create a contingency reserve for unforeseen costs.
Easy vs. expensive fixes
Whether you're planning to do the work yourself or
hire an expert, you need to know how difficult, time-consuming, and expensive the improvements will be.
Easy fixes include painting walls, removing
wallpaper, replacing light fixtures and fans, and refinishing
floors. More expensive fixes include replacing a roof,
plumbing, electrical, or windows; an extensive kitchen or bath
remodel; and replacing HVAC systems or adding central air.
Some renovations add more value to the home than
others. When making renovation decisions, consider both the
estimated cost and the home's projected resale value. Less
expensive renovations may generate a higher profit margin,
while more expensive renovations might leave you with a
minimum return on the money you spent.
Tax consequences
While renovations are one of the most important
(and exciting) aspects of owning a fixer-upper, also consider
the potential tax consequences that come with buying any
piece of real estate. The tax implications will vary depending
on whether you live in the home, rent it out, sell it right away,
or hold on to it for a while for resale. Talk to your tax
professional to learn more about the tax consequences
for your specific situation.
Financing your fixer-upper
Both the Federal Housing Administration
(FHA) and Fannie Mae offer loan programs specifically for people renovating a home.
The FHA 203(k) Rehab Loan is a government-funded loan that can help you finance both the
purchase of the home and the projected cost of
renovations in one mortgage. This loan program is
limited to the rehabilitation of homes that will be owner
occupied, and therefore might be a good option if you
want to invest in a fixer-upper that will stay in your
family. (Source: U.S. Department of Housing and
Urban Development, 203(k) Rehab Mortgage
Insurance)
Unlike 203(k) loans, the Fannie Mae
HomeStyle Loan is not limited to the renovation of
homes that will be owner occupied; therefore, this loan
program can be used by homebuyers who wish to
renovate a fixer-upper into a vacation home or rental
property. There are no restrictions on the types of
repairs allowed except that all repairs must be on the
property and must add value to the home. (Source:
Fannie Mae HomeStyle Renovation Mortgage Fact
Sheet, August 2014)
For more information on both loans, visit hud.gov and
fanniemae.com
Ameriprise Financial, Inc. Member FINRA and SIPC.
Copyright 2006-2015 Broadridge Investor Communication Solutions,
Inc. All rights reserved
To register for one of Jim’s Breakfast or Lunch
workshops, contact him at 516-479-5871 or
james.a.barlow@ampf.com
STAND OUT FROM THE HERD IN 2016
• EMAIL MARKETING
• PAY- PER-CLICK
• SEARCH ENGINE
OPTIMIZATION
• REMARKETING
• SOCIAL MEDIA
JANUARY 2016 The HIA-LI Reporter Page 33
631.546.7779
www.openmoves.com
Tech Trends for 2016
KEEPING CURRENT
2. Taking advantage of mobile solutions
Michael McKie
Account Manager
Atlantic, Tomorrow’s Office
www.tomorrowsoffice.com
We’re in the age of mobility and it’s vital to stay
up-to-date on the latest mobile solutions; enabling
your staff members to access important business
applications and information via their smartphone or
tablet. It’s beneficial for your staff members AND
your company as more work gets done outside of
the office.
mmckie@tomorrowsoffice.com
It’s no secret: technology evolves fast and
recent advancements are changing almost
every aspect of life – from work to home. For
any business, regardless of size or industry,
investments in technology can be daunting.
How do you know what’s right for you? What 3. Increased Cloud Backup, Business Continuity,
and Recovery
innovational solutions are worth the cost?
An obvious area of expense and internal resources is
backup and disaster recovery. Just having files on
your server are not good enough anymore. Small
1. Get rid of or greatly reducing on premise business have an average recovery time objective of
2 business days, so business continuity is needed. technology
Companies that want to invest in such off-premises
In the past, the typical office would be littered services should keep these two issues in mind: the
with technology – from desktops to printers to cost of the service, and how rapidly the cloud
provider can deliver your data when a recovery is
servers and various other equipment. But the
necessary. You must put more emphasis on business
cost of buying and maintaining all that hardcontinuity, in order to ensure you’re able to recover
ware has severely dented the bottom line.
quickly from natural disaster, human error, and
Cloud computing has changed the game;
allowing you to eliminate the cost of buying, cybercrime that leave you unable to access data.
maintaining, and supporting hardware while
moving vital parts of your infrastructure to the 4. Archiving data that’s deemed valuable
cloud. This allows executives to change these
upgrades from capital to operational expenses. Certain businesses have a legal requirement to keep
Here are our 5 tech trends on the horizon for
2016:
every piece of data they generate or receive.
And as the price of storage continues to
plummet, it has become the norm to store
everything and keep it for posterity. But
many businesses don’t need to hold onto
everything. They can actually delete large
quantities of data and only retain vital
business data, such as customer information
and financial records. As more companies
store data in the cloud, a growing trend
involves lowering cloud costs by being
highly selective about what data they keep.
If data provides value to your business, then
protect, store it, and treat it as a business
asset. But if there is no value, why are you
keeping it?
5. Enhancing security awareness throughout the workforce
Nothing will save you more money than
enhancing security awareness throughout
the workforce. It’s more important than ever
before, especially as cybercriminals continue to become more sophisticated and
sneaky. Make sure all staff members are
trained regularly on what threats to avoid,
signs of malicious activity, and proper best
practices to safeguard data.
Stay updated on long island business
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JANUARY 2016 The HIA-LI Reporter Page 34
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JANUARY 2016 The HIA-LI Reporter Page 35
AHRC Suffolk
June Huether • (631) 585-0100 • jhuether@suffahrc.org • www.ahrcsuffolk.org
2900 Veterans Highway , Bohemia NY 11716
ASAP Temporaries
Charron Russo • (631) 265-3800 • crusso@asaptemps.com • www.asaptemps.com
765 Smithtown Bypass , Smithtown NY 11787
ATSI - Intl
Kiran Anumolu • (631) 486-0966 • naveen@atsi-intl.com • www.atsi-intl.com
580 Old Willets Path , Hauppauge NY 11788
Barron's Educational Series Inc.
Kate McCarthy • (631) 434-3311 • kmccarthy@barronseduc.com • www.barronseduc.com
250 Wireless Blvd. , Hauppauge NY 11788
Briarcliffe College
Dr. George Santiago, Jr. • (516) 918-3601 • gsantiago@bcl.edu • www.briarcliffe.edu
1055 Stewart Avenue , Bethpage NY 11714
Career and Employment Options
Nicholas Villani • (631) 234-6064 • nvillani@CEOIncworks.com • www.ceoincworks.com
1 Rabro Drive Suite102, Hauppauge NY 11788
Adecco
Nancy Burlison • (631) 844-7650 • nancy.burlison@adeccona.com • www.adeccona.com
175 Broadhollow Rd. , Melville NY 11747
Adelphi University's Hauppauge Education and Conference Center
Linn Cartagena • (631) 300-4350 • cartagen@adelphi.edu • www.adelphi.edu
55 Kennedy Drive , Hauppauge NY 11788
Adrian Miller Sales Training
Adrian Miller • (516) 767-9288 • amiller@adrianmiller.com • www.adrianmiller.com
43 Park Avenue , Port Washington NY 11050
AHRC Suffolk
June Huether • (631) 585-0100 • jhuether@suffahrc.org • www.ahrcsuffolk.org
2900 Veterans Highway , Bohemia NY 11716
ASAP Temporaries
Charron Russo • (631) 265-3800 • crusso@asaptemps.com • www.asaptemps.com
765 Smithtown Bypass , Smithtown NY 11787
ATSI - Intl
Kiran Anumolu • (631) 486-0966 • naveen@atsi-intl.com • www.atsi-intl.com
580 Old Willets Path , Hauppauge NY 11788
Barron's Educational Series Inc.
Kate McCarthy • (631) 434-3311 • kmccarthy@barronseduc.com • www.barronseduc.com
250 Wireless Blvd. , Hauppauge NY 11788
Briarcliffe College
Dr. George Santiago, Jr. • (516) 918-3601 • gsantiago@bcl.edu • www.briarcliffe.edu
1055 Stewart Avenue , Bethpage NY 11714
Career and Employment Options
Nicholas Villani • (631) 234-6064 • nvillani@CEOIncworks.com • www.ceoincworks.com
1 Rabro Drive Suite102, Hauppauge NY 11788
CareerSmarts
Susan Gubing • (631) 979-6452 • sue@careersmarts.com • www.careersmarts.com
116 Brooksite Drive , Smithtown NY 11787
Child Care Council of Suffolk, Inc.
Janet Walerstein • (631) 462-0303 • jwalerstein@childcaresuffolk.org • www.childcaresuffolk.org
60 Calvert Avenue , Commack NY 11725
Corporate Hiring Solutions
Sharvani Srinivas • (631) 236-9637 • sharvani@cohires.com • www.cohires.com
80 Orville Drive Ste. 100, Bohemia NY 11716
Dale Carnegie Training of Long Island
Michael Frenda • (631) 415-9388 • Michael.Frenda@dalecarnegie.com
www.longisland.dalecarnegie.com • 290 Motor Parkway , Hauppauge NY 11788
Dowling College
Bruce Haller • (631) 244-3266 • hallerb@dowling.edu • www.dowling.edu
150 Idle Hour Blvd. , Oakdale NY 117696
E&I Cooperative Services
Jeannine Del Pozzo • (631) 630-8253 • jdelpozzo@eandi.org • www.eandi.org
2 Jericho Plaza Suite 309, Jericho NY 11753
CareerSmarts
Susan Gubing • (631) 979-6452 • sue@careersmarts.com • www.careersmarts.com
116 Brooksite Drive , Smithtown NY 11787
Child Care Council of Suffolk, Inc.
Janet Walerstein • (631) 462-0303 • jwalerstein@childcaresuffolk.org • www.childcaresuffolk.org
60 Calvert Avenue , Commack NY 11725
Corporate Hiring Solutions
Sharvani Srinivas • (631) 236-9637 • sharvani@cohires.com • www.cohires.com
80 Orville Drive Ste. 100, Bohemia NY 11716
Dale Carnegie Training of Long Island
Michael Frenda • (631) 415-9388 • Michael.Frenda@dalecarnegie.com
www.longisland.dalecarnegie.com • 290 Motor Parkway , Hauppauge NY 11788
Dowling College
Bruce Haller • (631) 244-3266 • hallerb@dowling.edu • www.dowling.edu
150 Idle Hour Blvd. , Oakdale NY 117696
E&I Cooperative Services
Jeannine Del Pozzo • (631) 630-8253 • jdelpozzo@eandi.org • www.eandi.org
2 Jericho Plaza Suite 309, Jericho NY 11753
Eastern Suffolk BOCES
Leah Arnold • (631) 244-4099 • larnold@esboces.org • www.esboces.org; www.academyli.org
201 Sunrise Highway , Patchogue NY 11772
Exelligence LLC
Joe Tomaselli • (631) 549-4398 • joetomaselli@exelligence.com • www.exelligence.com
23 Scharfer Street , Huntington Station NY 11746
Express Employment Professionals
Jim Bartunek • (631) 406-4064 • jim.bartunek@expresspros.com • www.expresspros.com
1 Rabro Drive Suite 104, Hauppauge NY 11788
Harbor Country Day School
Charlie Mugford • (631) 584-5555 • cmugford@harborcountrydayschool.org
www.harborcountrydayschool.org • 17 Three Sisters Road , St. James NY 11780
Hauppauge Public Schools
Frank Hufnagel • (631) 761-8332 • hufnagelf@hauppauge.k12.ny.us • www.hauppauge.k12.ny.us
500 Lincoln Blvd. , Hauppauge NY 11788
Hofstra University
Darlene Johnson • (516) 463-5833 • darlene.johnson@hofstra.edu • www.hofstra.edu/Career
M. Robert Lowe Hall 140 Hofstra University, Hempstead NY 11549
Horizon Staffing Solutions
Nancy Diaz • (516) 326-2020 • ndiaz@horizonstaffingsolutions.com
www.horizonstaffingsolutions.com • 20 Jerusalem Avenue 3rd Floor , Hicksville NY 11801
Hunter Business School
Annette Jao • (631) 736-7360 • ajao@hunterbusinessschool.edu • www.hunterbusinessschool.com
3247 Route 112 , Medford NY 11763
Island Drafting & Technical Institute
James G. Di Liberto • (631) 691-8733 • dilibertoj@idti.edu • www.idti.edu
128 Broadway , Amityville NY 11701
Eastern Suffolk BOCES
Leah Arnold • (631) 244-4099 • larnold@esboces.org • www.esboces.org; www.academyli.org
201 Sunrise Highway , Patchogue NY 11772
Exelligence LLC
Joe Tomaselli • (631) 549-4398 • joetomaselli@exelligence.com • www.exelligence.com
23 Scharfer Street , Huntington Station NY 11746
Express Employment Professionals
Jim Bartunek • (631) 406-4064 • jim.bartunek@expresspros.com • www.expresspros.com
1 Rabro Drive Suite 104, Hauppauge NY 11788
Harbor Country Day School
JANUARY 2016 The HIA-LI Reporter Page 36
Charlie Mugford • (631) 584-5555 • cmugford@harborcountrydayschool.org
www.harborcountrydayschool.org • 17 Three Sisters Road , St. James NY 11780
Hauppauge Public Schools
Frank Hufnagel • (631) 761-8332 • hufnagelf@hauppauge.k12.ny.us • www.hauppauge.k12.ny.us
500 Lincoln Blvd. , Hauppauge NY 11788
We appreciate your referrals.
We also Reward you.
Refer a company to the HIA-LI and receive $50 HIA-LI Referral Rewards™
when the company joins, becomes a sponsor or advertises with the HIA-LI.
HIA-LI Referral Rewards™ Credits can be used towards your company’s
membership renewal, attending HIA-LI events, Exposure Opportunities &
Sponsorships, and print & digital Advertising.
(Terms & Conditions Apply - See certificate for details or call 631-543-5355)
Hofstra University
Darlene Johnson • (516) 463-5833 • darlene.johnson@hofstra.edu • www.hofstra.edu/Career
M. Robert Lowe Hall 140 Hofstra University, Hempstead NY 11549
Horizon Staffing Solutions
Nancy Diaz • (516) 326-2020 • ndiaz@horizonstaffingsolutions.com
www.horizonstaffingsolutions.com • 20 Jerusalem Avenue 3rd Floor , Hicksville NY 11801
Thank you for your Referral.
This credit may be used towards your Annual
Membership fee, tickets to HIA-LI Networking
Events, Advertising, and Sponsorship Opportunities.
Hunter Business School
Annette Jao • (631) 736-7360 • ajao@hunterbusinessschool.edu • www.hunterbusinessschool.com
3247 Route 112 , Medford NY 11763
Island Drafting & Technical Institute
James G. Di Liberto • (631) 691-8733 • dilibertoj@idti.edu • www.idti.edu
128 Broadway , Amityville NY 11701
Terri Alessi-Miceli, HIA-LI President
#XXXX
*Must be used within one year from date received. The following events
do not apply: HIA-LI Annual Trade Show, Business Achievement Awards,
Golf Outing and Those who Make a Difference Awards Gala
( F or E xa m p l e On ly )
Express Employment Professionals
Jim Bartunek • (631) 406-4064 • jim.bartunek@expresspros.com • www.expresspros.com
1 Rabro Drive Suite 104, Hauppauge NY 11788
Harbor Country Day School
Solomon Page Group
Ken Gelfand • (631) 870-6523 • KGelfand@solomonpage.com • www.solomonpage.com
350 Motor Parkway Suite 311, Hauppauge NY 11788
St. Joseph's College
Charlie Mugford • (631) 584-5555 • cmugford@harborcountrydayschool.org
www.harborcountrydayschool.org • 17 Three Sisters Road , St. James NY 11780
Erin Boccio, M.S. • (631) 687-4501 • eboccio@sjcny.edu • www.sjcny.edu
155 West Roe Blvd. , Patchogue NY 11772
Hauppauge Public Schools
Ann-Marie Scheidt • (631) 632-7006 • annmarie.scheidt@stonybrook.edu •
www.stonybrook.edu • Office of Economic Development 100 Engineering , Stony Brook NY 11794
Frank Hufnagel • (631) 761-8332 • hufnagelf@hauppauge.k12.ny.us • www.hauppauge.k12.ny.us
500 Lincoln Blvd. , Hauppauge NY 11788
Hofstra University
Stony Brook University
Suffolk County Community College Corporate Training Center
Darlene Johnson • (516) 463-5833 • darlene.johnson@hofstra.edu • www.hofstra.edu/Career
M. Robert Lowe Hall 140 Hofstra University, Hempstead NY 11549
John Lombardo • (631) 851-6200 • lombardj@sunysuffolk.edu • www.sunysuffolk.edu/ctc
1001 Crooked Hill Road , Brentwood NY 1171711701
Horizon Staffing Solutions
Michael Kinane • (516) 876-3981 • kinanem@oldwestbury.edu • www.oldwestbury.edu
Career Planning & Development Room 301, Old Westbury NY 11568
Nancy Diaz • (516) 326-2020 • ndiaz@horizonstaffingsolutions.com
www.horizonstaffingsolutions.com • 20 Jerusalem Avenue 3rd Floor , Hicksville NY 11801
Hunter Business School
Annette Jao • (631) 736-7360 • ajao@hunterbusinessschool.edu • www.hunterbusinessschool.com
3247 Route 112 , Medford NY 11763
SUNY College Old Westbury
The Execu|Search Group
Daniel Myers • (631) 768-8100 • dmyers@execu-search.com • www.execu-search.com
538 Broadhollow Road Suite 205, Melville NY 117478
The Odyssey Group
Island Drafting & Technical Institute
Jeannie Catapano • (516) 349-0809 • JeannieC@theodyssey-group.com
www.odysseyconsultinggroup.com • 255 Executive Dr. Suite 403, Plainview NY 11803
J.A.T.C.
Sally Dessart • (631) 751-1800 • sally.dessart@stonybrookschool.org • www.stonybrookschool.org
1 Chaptman Parkway , Stony Brook NY 11790
JBCPlatform
Rob Greenberger • (631) 462-9800 • rgreenberger@syjcc.org • www.suffolkyjcc.org
74 Hauppauge Road, Commack NY 11725
Jim Ryan Talks
Linda Browne • (631) 232-0976 • lbrowne@ucp-suffolk.org • www.theemploymentconnection.com
250 Marcus Blvd, Hauppauge, NY 11788
James G. Di Liberto • (631) 691-8733 • dilibertoj@idti.edu • www.idti.edu
128 Broadway , Amityville NY 11701
Christopher Kelly • (631) 434-3939 • ckelly@lijatc.org •
370 Motor Parkway , Hauppauge NY 11788
Patty Sullivan • (631) 419-8228 • pattys@jbcplatform.com • www.jbcplatform.com
150 Motor Parkway Suite 401, Hauppauge NY 11788
Jim Ryan • (866) 546-7926 • info@jimryantalks.com • www.jimryantalks.com
PO Box 276 , Northport NY 11768
LIU Post
Christina Seifert • (516) 299-2258 • christina.seifert@liu.edu • www.liu.edu/pep
Kumble Hall 720 Northern Blvd. - Roth Hall, Brookville NY 11548
Lloyd Staffing
Lawrence Abbondandolo • (631) 777-7600 • lawrencea@lloydstaffing.com • www.lloydstaffing.com
445 Broad Hollow Road Suite 119, Melville NY 11747
Long Island Temps
Robert Graber • (631) 777-8367 • rgraber@longislandtemps.com • www.longislandtemps.com
300 Garden City Plaza Suite 300, Garden City NY 11530788
Manpower
Talise Geer • (631) 454-9660 • talise.geer@manpower.com • www.us.manpower.com
135 Pinelawn Road Suite 120 North, Melville NY 11747
National Recruiting Group
Kim Cottage • (631) 396-9600 • kimc@nrgusa.com • www.nrgusa.com
48 South Service Road Suite 101W, Melville NY 11747
New York Safety Training Associates
Guy Gourlay • (631) 495-6011 • NYStainc@aol.com
P.O. Box 185 , Selden NY 11784
Nielsen Associates
Renee` Nielsen • (631) 582-4024 • RN@NielsenStaffing.com • www.Nielsenstaffing.com
330 Motor Parkway Suite 101, Hauppauge NY 11788
The Stony Brook School
The Suffolk Y Jewish Community Center, Inc.
UCP of Suffolk - The Employment Connection
Valiant Solutions
Inga Spiess • (516) 390-1110 • inga.spiess@valiant.com • www.valiant.com
110 Crossways Park Dr., Woodbury NY 11797
Western Suffolk BOCES
Kristine M. Shanteau • (631) 667-6000 • kshantea@wsboces.org • www.wilsontech.org
17 Westminster Avenue , Dix Hills NY 11746
Zeus Associates Recruiting & Staffing
Elizabeth Stuckey • (212) 696-6867 • liz@zeusstaffing.com • www.zeusstaffing.com
One Penn Plaza 36th Floor, New York NY 10119
PRIOR INDUSTRY LIST UPDATES
CROWN ADVERTISING
Thomas K. Cullen • (631) 887-3060 • Tcullen@crownad.com • www.crownad.com
135 Engineers Road, Suite 120 Hauppauge, NY 11788
-
PARENTS FOR MEGAN’S LAW & THE CRIME VICTIMS CENTER
Laura Ahearn • (631) 689-2672 • lauraa@parentsformeganslaw.org • www.parentsformeganslaw.org
100 Comac St, Ronkonkoma, NY 11779
Northport Students Mean Business Inc
Connor Nolan • (631) 665-7040 • info@NSMB.org
165 Orinoco Drive , Brightwaters NY 11718
Pal-O-Mine Equestrian, Inc.
Lisa Gratti • (631) 348-1389 • info@pal-o-mine.org • www.pal-o-mine.org
829 Old Nichols Road, Islandia NY 11749
Randstad - Hauppauge
Agnes Puyraud • (631) 582-2148 • agnes.puyraud@RandstadUSA.com
150 Motor Parkway , Hauppauge NY 11788
Robert Half
Dianne Faria • (631) 231-6711 • dianne.faria@roberthalf.com • www.roberthalf.com
102 Motor Parkway Suite 210, Hauppauge NY 11788
RPF Associates
Robert Firmbach • (631) 586-0778 • rpfassociates@optonline.net •
20 LeRoy Street , Dix Hills NY 11746
Safety-N-Compliance Services, Inc. / Snack Time Services, Inc.
Paul Silverman • (516) 937-5390 • paul@safetyncomplianceservices.com
www.safetyncomplianceservices.com • P.O. Box 1044 , Bethpage NY 11714
Sandler Training
Richard Isaac • (631) 231-3538 • rich.isaac@sandler.com • www.legend.sandler.com
225 Wireless Blvd. Suite 104, Hauppauge NY 11788
SBPLI School-Business Partnership of LI, Inc.
Joani Madarash • (631) 745-8150 • jmadarash@accesslinx.com
PO Box 101 , Kings Park NY 11754
Small Business Development Center at Farmingdale State College
Erica Chase-Gregory • (631) 370-8888 • chasee@farmingdale.edu • www.farmingdale.edu/sbdc
2350 Broadhollow Road , Farmingdale NY 11735
Smithtown Central School District
Mary Pat Grafstein • (631) 382-2977 • mgrafstein@smithtown.k12.ny.us •
100 Central Road , Smithtown NY 11787
Solomon Page Group
Ken Gelfand • (631) 870-6523 • KGelfand@solomonpage.com • www.solomonpage.com
350 Motor Parkway Suite 311, Hauppauge NY 11788
St. Joseph's College
Erin Boccio, M.S. • (631) 687-4501 • eboccio@sjcny.edu • www.sjcny.edu
155 West Roe Blvd. , Patchogue NY 11772
Stony Brook University
Ann-Marie Scheidt • (631) 632-7006 • annmarie.scheidt@stonybrook.edu •
www.stonybrook.edu • Office of Economic Development 100 Engineering , Stony Brook NY 11794
JANUARY 2016 The HIA-LI Reporter Page 37
Segue Search Light Industrial/Hospitality
Frank Cumbo • (631) 666-0540 • fcumbo@seguesearch.com • www.seguesearch.com
9 Third Ave. , Bay Shore NY 11706
KEEPING CURRENT
Document Management…..What Does It Really Mean to Your Business?
Michael Feingold
President
Digital Onesource Consulting Solutions
www.docsconsulting.net
mfeingold@docsconsulting.net
We get a lot of questions about Document
Management Solutions (DMS) and how it can help
your business. I suppose the first question we are
asked is “just what is document management”?
In this article we hope to answer that question and
many more. As your read through this article, here
are a few questions that you may need to be asking
about your business and the relationship with
document management.
• How many filing cabinets does your business
actively use?
• How much square footage do the cabinets use?
• How often does your employees have to retrieve
a paper document and return it?
• How many employees do you have?
• How many of them do the same?
• Do you know the true cost of processing an
invoice?
• What are your per page photocopying costs
Including the lease and paper?
• Do you work on shared documents?
• Do your customers ever call and you have to call
them back?
• Most importantly…What is your disaster
recovery plan if you ever had a fire or flood?
• The document management process begins with
the conversion of paper documents and records to
electronic files. Digitizing eliminates the many obstacles created by paper based labor-intensive duplication
procedures, slow distribution, misplaced originals and
the inconvenience of retrieving files from remote
locations. Because paper files are also costly to
process, duplicate, distribute and store, digitizing
reduces operating expenses and overhead.
The process consists of several steps which can all be
automated as well:
1. Capture of Documents (Scanning and Importing)
2. Storage of Documents (location and media type)
3. Indexing and Retrieval (the information you are
looking for)
4. Distribution (who needs to work on the documents)
5. Applied Security of Documents (Who has access
to each document)
Capturing of Documents: There are three main
methods of bringing files into a DMS:
A. Scanning or imaging, for paper files
B. Importing electronic documents such as word
processing files, spreadsheets, faxes, audio and video
C. Conversion, for creating unalterable images of
electronic documents
Storage Media and location:
• Magnetic Media (Hard Drives)
• MagnetoOptical Storage
• Compact Discs
• DVDs
• Online storage/ backup
• Onsite or offsite Server, NAS, or DAS
Indexing and Retrieval: (the time saver)
A full featured document management system
makes retrieval of relevant documents fast, easy
and efficient, and offers multiple methods of
indexing, or categorizing, information. Indexing
allows users to quickly sort large volumes of
data to find the right document. Whatever the
combination of indexing methodologies, search
methods need to be easily used and understood
by the people who retrieve the documents, as
well as those who file them. There are three
primary ways of indexing files in a document
management system:
1. Full text indexing, or indexing every word
contained within a document
2. Index fields, or indexing through keyword
categories of documents
3. Folder/file structure, or indexing by associated document groups
Indexing is simply the data that you are looking
for...instead of looking in a file cabinet or
computer folder, you simply do a search. We
will continue in the next article…….stay posted!
Business Networking
JANUARY 2016 The HIA-LI Reporter Page 38
In the palm of your hands.
Available On
COMING IN 2016 • The HIA-LI Official App
JANUARY 2016 The HIA-LI Reporter Page 39
W E L C O M E
NEW MEMBERS
Air Quality Solutions/ KiltronX
William S. Haile
Owner
42 Calumet Drive
Huntington Station, NY 11746
www.airqualityny.com
bill@IAQGUY.com
Testing, Inspections, Assessment,
Bed Bug Pesticide Alternative
Products, Home, Offices and
Buildings.
Quality Shredding Corp
Tobi Innerfield
President
1014 Grand Blvd.
Deer Park, NY 11729
www.qualityshredding.com
tobi.innerfield@qualityshredding.
com
We Shred Paper, Hard Drives and
More! Certified, Licensed and
Insured.
BOSS Facility Services, Inc.
Keith Keingstein
President
1 Roebling
Ronkonkoma, NY 11779
www.bossfacilityservices.com
keith@bossfacilityservices.com
BOSS is a Nationwide Facility
Management Firm
Sangria 71
Rosendo Fernandez
President
1095 Jericho Turnpike
Commack, NY 11725
wwwsangria71.com
sangria71east@gmail.com
Spanish/Tapas Restaurant
Bulbtronics, Inc.
Brian Johnston, LC, IES
Product Manager
45 Banfi Plaza
Farmingdale, NY 11735
www.bulbtronics.com
brianj@bulbtronics.com
Specialize in Light Fixtures and All
Types of Batteries
Community Housing Innovations
Tracey Lutz
Associate Executive Director
55 Medford Avenue
Patchogue, NY 11772
www.chigrants.org
tlutz@communityhousing.org
JANUARY 2016 The HIA-LI Reporter Page 40
Enviro Health Systems
Steven Kopejzna
President
14 Windwood Rd.
Bohemia, NY 11716
www.envirohealthsystems.com
enhealth@optonline.net
Clean Air and Water Purification
Systems. Cleaning Supplies for
Schools, Restaurants, Hotels and
other Businesses interested in Safe,
Pure Products.
JBCPlatform
Patty Sullivan
Branch Manager
150 Motor Parkway
Hauppauge, NY 11788
www.jbcplatform.com
pattys@jbcplatform.com
With a National reach JBCPlatform/
JBCHoldings provides a full range
of staffing solutions, at all levels
with a personalized approach.
SK Archiving
Steve Kahn
45 Ranick Road
Hauppauge, NY 11788
www.skarchieving.com
steve@skarchiving.com
Document Scanning & Archiving
TransFirst
Rose Guarino
Marketing Manager
1393 Veterans Memorial Highway
Hauppauge, NY 11788
www.transfirst.com
rguarino@transfirst.com
TransFirst offers secure transaction
processing services and payment
enabling technologies designed for
financial institutions, independent
sales organizations, healthcare,
e-commerce, integrated partners,
government and merchant
customers.
Vivint Solar East Coast
Danielle DePadova
575 Underhill Blvd.
Syosset, NY 84043
www.vivintsolar.com
danielle.depadova@vivintsolar.com
At Vivint Solar, We Understand the
Importance of Renewable Energy.
We are Dedicated to Designing,
Installing, and Maintaining
Affordable Solar Solutions.
For more information on the
benefits of membership, or
submitting a new member
profile, please contact Karen
Robinson at
krobinson@hia-li.org or call
631-543-5355
Crown Advertising and Marketing, Inc.
135 Engineers Road, Suite 120
Hauppauge, NY 11788
631-604-4308
www.crownad.com
kyoung@crownad.com
Kerry Young
VP and Creative Director
Crown Advertising and Marketing,
founded by president Thomas
K. Cullen in 1992, has moved to
Hauppauge to be more centrally
located to clients in both Nassau and
Suffolk Counties. The full-service
agency, known for its creative work in
retail, food, healthcare, and financial
services, represents Brookhaven
Memorial Hospital Medical Center,
Planet Home Lending, King Kullen
Grocery Co, Inc., and Long Island
Cares, among others.
“Marketing is about creating concepts
that interest and engage the public
in your business and what you have
to offer,” said Cullen, who first grew
interested in the field through his
family’s supermarket business and
then went on to earn his MBA in
Marketing. “Crown’s creative team
also anticipates the trends in reaching
audiences, offering clients the latest in
digital and social media.”
Crown Vice President Kerry Young
supervises many of the Agency’s
accounts. In her 20 years at Crown,
she has carved out areas of expertise,
including healthcare advertising and
marketing. She led Crown’s team in
the name change and rebranding for
Nassau Health Care Corporation to
NuHealth, spearheaded several ad
campaigns for the SUNY College
of Optometry, and promoted the
foundations of Lenox Hill Hospital,
Hackensack University Medical
Center, and North Shore/LIJ.
Recently, she undertook a new role
-- conducting marketing seminars for
about 30 entrepreneurs to help them
prepare their ‘products for market’
-- that culminated in an Expo at
the SUNY Stony Brook Incubator
at Calverton for showcasing their
artisanal products to regional buyers.
“Crown is very hands-on, adopting
our clients objectives as our own and
becoming an effective, integral part
of their business plan,” said Young.
“We look forward to building similar
rapport with many new neighbors here
in Hauppauge.”
For more, follow Crown Advertising
and Marketing on Facebook and
Twitter @crownadv.
Slightly Mad
81 Scudder Avenue
Northport, NY 11768
631-271-2971
www.weareslightlymad.com
jackie@weareslightlymad.com
Jackie Pecora
Director of Business Development
Slightly Mad: A very different kind of
marketing partner
We are Slightly Mad... an advertising
agency and brand consultancy
located in Northport, New York. We
combine a business oriented strategic
process with a media-neutral creative
approach.
We have our roots in strategy. Our
founders were fortunate to have been
trained and worked with some of
the greatest minds of the advertising
and marketing industry on Madison
Avenue.
We begin client engagements by
developing a thorough understanding
of an organization’s overarching
business goals. We understand the
critical role marketing strategy must
play in achieving those objectives
and all of our activities are directed
towards those goals.
We create campaigns that people want
to interact with. We also recognize
that technology continues to transform
the way companies communicate and
interact with the world and that brands
need to continually evolve with media
trends and stay culturally relevant
as well as continue to use traditional
advertising appropriately. We at
Slightly Mad pride ourselves in doing
both extremely well.
1st Equity Title & Closing Services
538 Broadhollow Road, Suite 315
Melville, NY 11747
631-694-9595 x 363
www.1stequity.com
efine@1stequity.com
Emily Fine
VP Business Development
1st Equity Title & Closing Services is
an independent title agency servicing
both retail and commercial clients.
Whether you’re dealing with a retail
complex, condominium development
or single-family home, we have the
expertise, resources and people to
move your real estate transaction
forward.
We appreciate the opportunity to learn
more about your requirements, to earn
your confidence and to establish an
enduring business relationship. Our
staff is committed to providing prompt
courteous service and continues to
develop innovative solutions to meet
your everyday needs. We offer bundled
settlement services and can negotiate
liens/judgments along with ordering
payoff letters or arrange an assignment
of Mortgage from the older Lender on
a transaction.
What separates 1st Equity Title &
Closing Services from other title
companies in addition to our service
record is our client satisfaction. Our
friendly staff is devoted to each and
every title order as if it were their
own. You can be assured that the time
it takes to complete a title order is
of utmost importance to our team of
associates. Our in-house legal staff is
always available to you to overcome
any obstacle that may impede the
closing of your order. Our title
reports are always accurate, clear and
comprehensive – the way you expect
them.
Additionally, 1st Equity founded
PinkTie.org and PinkTie1000
with the core mission to benefit
local organizations, which are
predominately volunteer, and
have little-to-no overhead costs or
administrative fees. This allows us
to make the most direct impact in the
communities that we serve. Our vision
is to find creative ways to bring our
vast real estate network together, in
support of a myriad of worthy causes.
PinkTie1000 provides attainable
ways for socially conscious business
professionals to give back while
tapping into our extensive network and
gaining access to exclusive PinkTie.
org events. By committing just $100
per quarter, professionals have the
opportunity to become part of a group
that donates $100,000 to various
causes, 4x per year.
Having spent several years in the
industry I take pride in my knowledge
of complex title issues, and fostering
strong relationships with my real
estate, mortgage and attorney
partners. If there is anything I can
be helpful with, feel free to contact
me, Emily K. Fine at 631-6949595x363 or 646-942-4707 or email at
EFine@1stequitycom.
Investors Bank
101 JFK Parkway
Short Hills, NJ 07078
855-iBank4u (422-6548)
www.myinvestorsbank.com
jsavarese@myinvestorsbank.com
John Savarese
Brand Manager, Commack Office
mbalzano@myinvestorsbank.com
Michael Balzano
Branch Manager, Mineola Office
Investors Bank is a full-service
community bank that has been serving
its customers since 1926. With more
than $20 billion in assets, Investors is
the largest bank headquartered in New
Jersey. Through a network of over 135
branches located in New Jersey, Long
Island and New York City, the Bank
offers a full range of financial products
to meet the needs of both consumers
and businesses.
The Bank is experiencing significant
growth while remaining financially
strong and well capitalized. Its
performance has been recognized
by Forbes Magazine as one of the
“Best Banks in America” and Fortune
Magazine listed the Bank on its
2012 “Top 100 Fastest Growing
Companies” list.
Led by a senior management
team committed to serving others,
Investors continues to grow, while
remaining focused on its roots as a
local community bank. As one of
the Bank’s core values, Community
is about caring for its customers,
employees and communities.
The Investors team is committed
to a different style of banking – it’s
banking in YOUR best interest
– which is based on making
its customers lives better and
communities stronger. Investors
Bank is a Member FDIC, and an Equal
Housing Lender.
JBCPLATFORM
JBCPLATFORM is part of
JBCHoldings family of companies,
with offices throughout the US,
and recently added in Barcelona,
Amsterdam and London. Due to the
rapid growth and to service our clients
we added a Long Island office in June
of 2015. Founded in 2003, JBC is the
leading global creative, marketing,
digital and media talent search agency.
JBCPlatform is a natural extension
With a national reach, JBCPlatform
offers a full range of staffing
solutions: Contract, Contract to hire,
Contingent Search, and Payroll and
HR Administration. We offer Scale
& Flexibility, Last-Minute & Project
based, Dedicated & Service Oriented,
Anywhere, for any duration.
We handle all aspects of payroll
processing to ensure 100 %
compliance with all federal, state, and
local legal obligations.
CB Private and Commercial Banking
324 S. Service Road, Suite 300
Melville, NY 11747
516-501-2003
www.customersbank.com
ilitsas@cbpcb.com
Irene Litsas
Sr. Vice President
CB Private and Commercial banking is
located at 324 S. Service Rd. Ste. 300
Melville NY 11747. We are a division
of Customers Bank. The Bank has
grown to successfully serve smallmedium sized businesses, professional,
individuals and families with branches
and loan offices from Boston to
Philadelphia. For further info, please
contact Irene Litsas or Michael Watts
at our Melville group phone # is 516501-2003.
Our Melville office focuses on:
• Commercial banking to public
companies, municipalities, non-forprofit, middle market, small business,
etc.
• Credit with Commercial & Industrial
to $40MM & Commercial Real Estate
to $50MM.
• Private Banking to High Net Worth
families, Foundations, Trusts, &
Estates
• Single point of contact (no 800 #’s,
direct access to your team of bankers)
• High touch, supported with High
Tech banking
About Customers Bank:
• Well capitalized, highly rated, fullservice commercial, FDIC member
bank with solid financial strength
• Publically traded on NYSE under
CUBI
• $7.6 Billion+ in total assets ranking
in the Top 2.00% of all banks in the
United States
• Investment Grade Rated: BBB+ by
Kroll Bond Rating Agency
• Ranked “Superior” by IDC Financial
Publishing, Inc. (Rating of Safety and
Soundness)
• Ranked “Excellent” by Bauer
Financial, Inc.
• Ranked “Green” by VERIBANC®
Scrubber Rental Corp
27 Newmans Court
Hempstead, NY 11550
516-343-8365
www.scrubberrentalcorp.com
Mike@ScrubberRentalCorp.com
Mike Demetriou
President
Scrubber Rental is Long
Island’s expert resource for cleaning
equipment that keeps your facility
looking sharp, while reducing the
money you spend on labor and
janitorial services. Scrubber Rental
can provide you with new, used, or
leased floor cleaning equipment with
a planned maintenance package to
assure that the machine never goes
down. From vacuums to ride-on
scrubbers, we have it all.
Scrubber Rental focuses on
businesses that feel responsible to
provide a clean environment for their
customers and employees. If you
need your facility scrubbed out in a
moment’s notice, we can help. Is it
flu season and you want your office
disinfected, we can help. For the past
10 years, Scrubber Rental has been
working with the following industries
to insure they maintain the highest
cleaning standards at the lowest
possible cost:
• Construction Contractors
• Food Manufacturers
• Gyms
• Car Dealerships
• Cleaning Contractors
• Property / Facility Management
• Seniors Housing / Nursing Homes
• Supermarkets
• Transportation hubs
• ...and any other business focused on
professional floor care
If you’re interested in getting better
results from your current cleaning
program, or if you’re looking to reduce
the costs associated with your cleaning
program, then give Scrubber Rental a
call.
JANUARY 2016 The HIA-LI Reporter Page 41
150 Motor Parkway, Suite 401
Hauppauge, NY 11788
631-419-8228
www.jbcplatform.com
pattys@jbcplatform.com
Patricia Sullivan
Branch Manager
of our brands providing: general,
clerical, administrative, accounting,
finance and industrial staffing
solutions to our clients. We deeply
vet all candidates, conduct personal
interviews and manage background
and assessment testing. Our thorough
process delivers a talent pool for
markets at all levels- it’s that simple.
EMPLOYER ASSISTED HOUSING PROGRAM
Employers Helping Their Employees Become Homeowners
The purpose of the Employer Assisted
Housing Program (EAHP) is to assist
businesses to recruit and retain
quality employees. Public financing
from LIHP is used to provide down
payment assistance to employees of
participating employers. Several
down payment options will be
available to an employee. Funding is
provided in the form of a non-interest
bearing deferred payment loan.
The amount of the loan provided will vary depending on the employee’s income, financing,
option selected, total down payment and employer contribution. The maximum assistance
provided through EAHP is up to $47,000 per household for down payment assistance. In some
cases, an additional $35,000 for repairs will be available. If the employee meets the required
occupancy guidelines, there will be no payments on the loan and the loan will be forgiven. If the
home is sold or transferred, or not used as a primary residence during the required occupancy
period, the loan must be repaid.
JANUARY 2016 The HIA-LI Reporter Page 42
Businesses interested in learning more about this program should contact the Long Island
Housing Partnership at 631-435-4710.
The mission of the Long Island Housing Partnership, Inc. (LIHP) is to
provide affordable housing opportunities to those who, through the
ordinary, unaided operations of the marketplace, would be unable to
secure decent and safe homes. LIHP accomplishes this mission through
development, homebuyer education, technical assistance, and through
leadership and public advocacy.
LONG ISLAND HOUSING PARTNERSHIP, INC.
180 Oser Avenue Hauppauge, NY 11788
631-435-4710
www.lihp.org
APPOINTMENTS, PROMOTIONS, AND
HONORS
Adam P. Silvers Honored
as a “Leadership In Law”
Award Winner by Long
Island Business News
Ruskin Moscou Faltischek,
P.C. is pleased to announce
that Adam P. Silvers, who
serves as the law firm’s
Managing Partner, has been
selected by Long Island Business News (LIBN)
as a 2015 “Leadership In Law” awardee. The
award recognizes and honors individuals for their
experience, dedication, hard work, skills, and
leadership qualities in business and the community.
An awards dinner took place on November 19th at
the Crest Hollow Country Club to celebrate those
being honored.
Astoria Bank recently
hired David Cinelli, 29,
as Vice President in the
Retail Banking Division
and Branch Manager of the
Long Island City branch.
He will focus on growing
and expanding the customer
base and building new
relationships. His previous experience includes
extensive management roles in the Long Island
City and Manhattan branches of HSBC Bank,
Community National Bank and J.P Morgan Chase.
David resides in Glen Cove, NY.
Astoria Bank recently
hired Vaughn Rubens, 37,
as a Vice President in the
Business Banking Division
and a Relationship Manager
in the New York City
Business Banking office.
He is part of the Treasury
Management team, focusing
on leveraging new and existing relationships
to service the banking needs of New York area
businesses, including multi-family commercial real
estate owners. His previous experience includes
real estate and finance-focused roles at Flushing
Bank, Countrywide Financial, North Fork Bank/
Capital One Bank and J.P. Morgan Chase. Vaughn
resides in St. Albans, NY.
Farrell Fritz is pleased
to announce that partner
John Racanelli was recently
elected Chair of the
Flushing-Willets PointCorona Local Development
Corporation. Joseph Farber,
an attorney at Farber, Rosen
& Kaufman, P.C., is his
predecessor. He served as Chair for eight years.
Claire Shulman, the LDC’s President & CEO
said, “The LDC is proud to have a man of John
Racanelli’s skill and knowledge as the new
Chairman of the Board of Directors.”
relationships.
Astoria Bank recently
hired Diane Duel as vice
president of the banking
division and branch
manager of the Greenvale
Astoria Bank Branch. She
will focus on growing and
expanding the customer
base and building new
If you’d like to submit a Press Release to our
Reporter, contact Joe at Jgelfand@hia-li.org
Ruskin Moscou Faltischek,
P.C., announced today that
Kevin Timson, Esq. has
recently joined the firm as
Associate to its Corporate &
Securities Department. Prior
to joining Ruskin Moscou
Faltischek, Mr. Timson
was a Director of Business
Development at RR Donnelley.
NEWS AND HAPPENINGS
Hunt Sells a Two-Building Retail/
Industrial Portfolio in Elmont, NY
Hunt Corporate Services, Inc. today announced
the sale of two retail/industrial buildings totaling
14,485 square feet located at 571 and 575
Hempstead Turnpike in Elmont, NY. The portfolio
sold for $1,400.000.00 to New York Wood
Floor. Chuck Syage and Andy Dorman of Hunt
represented the seller and were the sole brokers in
the transaction.
The HIA-LI celebrated the
Seventh Annual “Those
Who Make a Difference”
Awards Gala, honoring Bank
of America, Smile Farms at
IGHL, John Bauer, Jackie
Harounian, Robert Dooley,
Raffelina Cipriano, Alison
Longstreet, and Marlene
Young.
Liberty Moving &
Storage Is Named
United Van Lines
#1 Residential
Booking Agent.
In late October,
Liberty Moving
owners Anthony Federico and Michael Federico
Jr. traveled to Scottsdale, Arizona for United Van
Line’s annual conference.
MDamerica Subleases Space in
Melville, NY
Hunt Corporate Services, Inc. announced today that
MDamerica (Garden City, NY) has subleased 3,164
square feet of office space at 225 Broadhollow
Road in Melville, NY. Chuck Syage of Hunt
represented the subtenant and Roger Wooster of
Cushman & Wakefield Inc. represented the tenant
in the lease negotiations.
improvements, educational projects
The proposed scope of work was
decided upon by a Facilities Committee
comprised of Kings Park School District
Board members, administrators, staff,
parents, community residents and a
King’s Park High School student to offer
insight into the day to day improvements
needed when the students are in school.
SmartSource Computer & Audio
Visual Rentals Employees Show They
Care by Volunteering at Long Island
Cares
SmartSource Computer & Audio
Visual Rentals (“SmartSource
Rentals,” Hauppauge, NY, www.
smartsourcerentals.com), one of the
nation’s leading providers of computer,
audio visual (AV) and technology rental
solutions and services, recently stepped
out to show they care about their fellow
Long Islanders by volunteering at
Long Island Cares, Inc. (Hauppauge,
NY, www.licares.org), the nonprofit
organization founded by the late Harry
Chapin, bringing together resources to
benefit the hungry on Long Island and
meet other vital humanitarian needs.
A group of employees based in the
company’s Hauppauge, NY headquarters
took time from their schedules to help in
the Long Island Cares Warehouse Sorting
& Repacking Program.
UPCOMING EVENTS
Jim Barlow of Ameriprise
Financial Services is
hosting breakfast and lunch
workshops each week in
January/February to educate
employees who have a
401K/403b plan (existing or
former plan). Hauppauge
locations include members Brendel’s and
Rigatoni’s restaurants. Option strategies relating
to proper allocation will be discussed and you are
encouraged to “bring in” a recent statement for a
“hands on meeting”.
Call 516-479-5871 or e-mail
james.a.barlow@ampf.com for a list of times and
dates….
Portnoy, Messinger, Pearl & Associates, Inc.
Presents:
WEBINAR: New Year, New Laws: What Every
Business Must Know to be Compliant in 2016
DATE: Wednesday, January 13, 2016
TIME: 2:00pm - 3:00pm
COST: $35
REGISTATION:
http://www.pmphr.com/Workshops.html
Portnoy, Messinger, Pearl & Associates, Inc.
Presents:
WEBINAR: Mission Imposible: How to Keep Your
Company Union Free
DATE: Wednesday, February 10, 2016
TIME: 2:00pm - 3:00pm
COST: $35
REGISTATION:
http://www.pmphr.com/Workshops.html
Kings Park School District Approves
$41.4 Million Facilities Bond
On Tuesday, December 8th, the Kings
Park School District community
approved a $41.4 million facilities bond
with an overwhelming approval rate of
73% in the public vote. This bond will
fund over 120 individual projects across
all of the District’s schools, giving H2M
Architects + Engineers, the Kings
Park School District’s architect, the
green light to perform much-needed
building infrastructure renovations,
security and safety upgrades, technology
Jefferson’s Ferry Celebrates 10-Year
Holiday Tradition With Setauket
Elementary Students
Every year, as part of Jefferson’s Ferry’s
Intergenerational Program, Jefferson’s
Ferry Director of Therapeutic Recreation
Jennifer Barrett and Setauket Elementary
teacher Adrienne D’Onofrio arrange a
class visit that invites the children to
work side by side with Jefferson’s Ferry
residents to create a homemade holiday
meal from scratch. For many of the
children, it’s their first time undertaking
such a large cooking task and for the
residents, the joy, excitement and energy
of their youthful companions help to
bring the nostalgia of holiday tradition to
their homes at Jefferson’s Ferry.
JANUARY 2016 The HIA-LI Reporter Page 43
Katherine (Kate) Heptig,
counsel in Farrell Fritz’s
corporate department,
has been selected by Long
Island Business News as
a “40 Under 40” award
recipient for her leadership
in business, support of
Long Island’s not-for-profit organizations and
commitment to the community. She will be honored
at a gala on Thursday, January 21, 2016 at Crest
Hollow Country Club in Woodbury, NY.
Ruskin Moscou Faltischek,
P.C., announced today that
Gregory J. Kowalsky, Esq.
has recently joined the firm
as Associate to its Litigation
Department. Prior to joining
Ruskin Moscou Faltischek,
Mr. Kowalsky was a litigation
associate at Landman, Corsi, Ballaine & Ford P.C.
in New York City, as well as appellate counsel to a
litigation practice in Garden City.
People’s Alliance
Federal Credit Union
We Put People First, Even In Our Name!
Benefits of Banking with PAFCU:
JANUARY 2016 The HIA-LI Reporter Page 44
•
•
•
•
•
•
$5 Minimum Savings Balance
No-Fee, No Minimum Checking
Account Access 24 Hours, 7 Days a Week
Low Rate Loans for All Your Financial Needs
FREE Financial Education Seminars
FREE Events Held for Members
To take advantage of our many
great banking services, call (631) 434-3500.
125 Wireless Blvd. • Hauppauge, NY 11788 • www.pafcu.org • (631) 434-3500
Brooklyn, NY • Brooklyn, NY • Jamaica, NY • Jamaica, NY •
Brooklyn, NY
• Brooklyn, NY • Jamaica, NY • Jamaica, NY •
(718) 643-4506
(718) 797-2988
(718) 656-1774
(718) 206-4600
X 3037
Miami, FL
Miami, FL
(305) 261-1255
• Ronkonkoma, NY • Westbury, NY • Yonkers, NY
• Ronkonkoma,
• Westbury, NY • Yonkers, NY
(631) 580-3702
(516) 832-8100
(914) 963-1370