ONE BY ONE - Germany Amway NewsRoom

ONE BY ONE
HELPING CHILDREN
ACROSS EUROPE
Because We Care
CONTENTS
Action for children around the world
The Amway One by One Campaign: helping children
across Europe, Africa and around the world
•
Amway Volunteering Day – giving a helping hand
Examples of Amway One by One projects supported in
Europe in 2014
Amway is a family business that has long focused on
supporting children. We believe that children are our future –
and we must ensure that they have the best possible chances
to grow up into healthy, happy, well-educated adults with all the
opportunities they deserve Amway is committed to acting as
an exemplary corporate citizen in the communities where we
operate, through positive action to help children.
Our Amway One by One Campaign for children is now 12 years
old – that means twelve years of helping children to learn, grow
and develop. Around the world, Amway has touched the lives
of over 12 million kids – through a wide range of high-impact
initiatives bringing together employees and distributors alike.
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ACTION FOR CHILDREN AROUND THE WORLD
UNICEF’s The State of the World’s Children(1) has studied the living conditions of the world’s young people for the past 30 years – and while
much positive progress has been made in many parts of the globe, there is clearly much still to do. The 2.2 billion children living on our planet
need us to continue making progress towards a healthier, safer and more inclusive world.
As UNICEF and WHO point out, over 6 million children under 5 years of age die every year, mostly from preventable causes(2) (3), while many
more young people are at risk and living below the poverty line. Also in Europe this number has increased since the beginning of the economic
downturn(4) – in Ireland, Croatia, Latvia, Greece and Iceland, child poverty rates even rose by over 50% between 2008 and 2014(5). Across
the 28 EU member states, 28% of under-18s are at risk of poverty and social exclusion(6). And young people face many other challenges, for
example in regard to health – with one in three European 11-year-olds now obese(7).
Helping marginalised children, encouraging sport, supporting healthy eating and lifestyles, and boosting educational opportunities, can help
move Europe in a positive direction. We believe that children need the best possible start in life, and aim to contribute to making a positive
change.
Amway Volunteering Day in Hungary
AMWAY ONE BY ONE
CAMPAIGN: HELPING
CHILDREN ACROSS EUROPE,
AFRICA AND AROUND THE
WORLD
The Amway One by One Campaign for Children was founded by Amway as a
global programme with the company, the distributors and employees work
together to help children in need around the world.
Amway Volunteering Day in Spain
In 2014, the initiative reached 17,232 children across Europe, thanks to
33,649 volunteer hours contributed by distributors and employees – in
addition to USD 636,519.86 in contributions (including USD 149,000
in UNICEF contributions). The campaign covered 77 projects in Europe–
of which 41 dealt with health, 14 with education, and 22 did general
fundraising.
AMWAY VOLUNTEERING DAY – GIVING A
HELPING HAND
Amway Volunteering Day in the United Kingdom
Following the Amway Global Volunteering Day in 2013 and to celebrate UN
International Volunteering Day on December 5th 2014, Amway organised
many different volunteering activities across Europe on this one day. Amway
employees and distributors supported local initiatives that all focus on child
nutrition and well-being.
We believe that in order to truly be a good corporate citizen, we must
encourage people at all levels of the business – both employees and
distributors – to volunteer their time and expertise to turn ambitious
projects into reality. 825 volunteers from 26 different countries participated.
Amway Volunteering Day in Italy
In Poland, employees organised a fun day involving theatre, gifts and food
for the patients of the Child Health Centre Institute – while in Croatia,
furniture was donated to a Children’s Home in Zagreb. In the Czech Republic
our team decorated the Traumatology Center for children for Christmas. In
Italy, we organised a meal packaging day for the NGO “Stop Hunger Now”.
While in Norway we supported the NGO Kirkens Bymisjon in the ROBUST
project to prevent and tackle youth problems among children from poor
families who are often bullied and/or have health problems.
Other countries saw information days organised on malnutrition and
health – notably in Lyon, France. Meanwhile, in the UK and Ireland,
distributors organised a raffle with hampers for charity. And at the
European headquarters in Puchheim, Germany, 30 employees worked to
create a play room for children at a refugee initial registration facility in
Fuerstenfeldbruck.
Amway Volunteering Day in Croatia
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EXAMPLES OF ONE BY ONE PROJECTS
SUPPORTED BY AMWAY EUROPE IN 2014
Country
Project
Community
Europe
Support to the “Tutudesk campaign” for
schoolchildren
Amway Europe and South Africa supported the Tutudesk campaign, which provides lapdesks for students who have no desk in School or at home.
Austria
Children’s cancer fundraising
Donation to the Austrian Children’s Cancer Aid organisation
Belgium
Donations to children’s organisations
Company donation to Terres Rouges (street children in Africa), Cité Joyeuse (school for
disabled children) and SOS Children’s Village.
Czech Republic
Child traumatology centres
Amway donated to the Kolecko Foundation in support of child traumatology centres.
Czech Republic
Donation to an orphanage
Amway distributors donated products to an orphanage in the Czech Republic.
Denmark
Support for the “Julemærkefonden”
foundation providing homes for special
needs children
Amway Denmark supported the Danish Foundation “Julemærkefonden”, which provides
homes in Denmark for children that have special needs. In 2014, we made product
donations, cash donations, organised a run for “Julemærkefonden” at community event
in Copenhagen, provided 15 places at the Milan Junior Camps (soccer summer schools
for children) in DK, and used a special logo in all e-mails sent from Amway Denmark to
support the “Julemærkefonden”. Further, Amway Denmark collected waste after the
Roskilden Festival to raise funds for the foundation.
Finland
Run to support girls’ education in Nepal
(UNICEF)
Amway Finland has a partnership with UNICEF Finland in supporting education for
girls in Nepal (in line with the Finnish Government’s support). As part of this, staff and
distributors ran for the programme each year at Naisten Kymppi (10 km run for women).
Finland
Supporting UNICEF Global Parent
Programme
483 distributors in Finland supported the UNICEF Global Parent Programme.
Germany
Supporting child entrepreneurship
Amway provided a cash donation to the Network for Teaching Entrepreneurship (NFTE)
for supporting entrepreneurship education among children.
Germany
Supporting children’s rights
Support of the festivities on children’s rights with the German Child Protection League
via cash donations and volunteering.
Germany
School support
Support for two elementary schools in Puchheim (cash donation, Amway has taken
over the sponsorship of one of the Puchheim children’s forum’s projects on a cleaner
environment).
Germany
Support for the Fuerstenfeldbruck music Cash donation to a Polish-German music and football youth camp.
school
Germany
Supporting the Fuerstenfeldbruck
foundation
Taking over the cost and organization of postal services for the foundation.
Germany
Food banks
More than 600 kg of pasta collected to be donated to food banks in Puchheim,
Hamburg, Berlin, Muenster and Bayreuth.
Germany
UNICEF Run Schwerin
Amway distributors raised money through a run.
Greece
Donation to children’s care and training
centre
Donating home care products to the Sikiarideio Foundation Open Care Training Center
for children and young adults with intellectual and learning disabilities from the ages of
5 to 21.
Greece
Food donations to social grocery
Donating food products on Easter to the Social Grocery of the Municipality of Marousi in
Athens to support families in need.
Hungary
Supporting children’s hospitals
Amway supported paediatric departments at hospitals in Gyor, Szekesfehervar and
Debrecen and donated to SOTE Children’s Hospital via a Charity Cycling event and
Budapest Half Marathon.
Ireland
Special Olympics
Supporting the Special Olympics in Ireland by fundraising through raffles, prize draws
and other activities at the Dublin centre with distributors and staff.
Italy
Football for disadvantaged children
Continued cooperation with the Naples soccer tournament for disadvantaged children,
started 3 year ago as part of the Goal by Goal initiative together with the AC Milan
foundation, by supporting them with their press activities by giving visibility towards our
channels.
Italy
Support to local Rome NGOs
As part of the opening of the Amway Business Center in Rome, a cheque was given
to the Municipality of Rome to support three different projects: restoration works at
Falcone Borsellino and Fratelli Bandiera schools, as well as the purchase of two brand
new seesaws especially designed for disabled children.
Italy
Supporting a children’s hospital
Support of the Meyer Children’s Hospital in Florence by providing funds for the purchase
of an advanced newborn dummy simulator for infant medical emergency training.
Italy
Donation to Mangwana NGO
Funds were raised for the Mangwana NGO, an association which operates in
Madagascar for social development of local communities, including initiatives for
children’s education and environmental improvements.
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Lithuania
Supporting the “Kablio parkas” sport
centre
To support the “Kablio parkas” sport centre, an NGO that helps talented young
sportspeople, Amway gave a donation for each participant in the “Velomarathon” as
part of the NUTRILITE team.
Norway
UNICEF Norway run for schools in Africa
Support for schools in Africa - Amway ran for UNICEF at Sentrumsløbet in Oslo.
Norway
Helping troubled youths
Amway supported the Kirkens Bymisjon NGO in the ROBUST project, which aimed to
prevent and tackle problems among children from poor families, as well as victims of
bullying and young people with health problems.
Poland
Cooperation with the Upbringing
Through Sport Foundation
Amway organised events for 2400 children aged 9-12 years old with physical activity,
education and entertainment in Warsaw, Poznan and Gdansk. Amway also supported
the “Kids with Nature Run” and the Independence Day Run.
Poland
Donation to the Children’s Memorial
Health Institute
Amway donated around 350 games and toys for children at the Children’s Memorial
Health Institute.
Portugal
Painting the APLAS cancer support
facility
Painting the new facility of the NGO APLAS, which supports families which have children
with cancer in Casçais and Lisbon.
Romania
Junior Achievement Company
Programme
Supporting this educational programme which facilitates students’ access to learning
through entrepreneurship activities with a special module related to marketing, sales
and retail business.
Romania
Supporting the ASCHF-R Association for
disabled children
Sponsoring the ASCHF-R Association which helps children with disabilities, giving them
equal opportunities to education.
Romania
Breakfast with Organizatia Salvati Copii
for children
Breakfast event with children from the NGO Organizatia Salvati Copii, the Foundation
Save the Children.
Slovakia
Supporting the USMEV NGO helping
children and families
Supporting USMEV NGO, which looks after families in need and runs homes for
children.
Slovakia
Decorating an Orphanage
Decorating the premises of the Detský Domov Nadeje orphanage in Bernolákovo for
Christmas.
Slovenia
Supporting the Slovenian association of
friends of youth
Supporting ZPMS – the Slovenian association of friends of youth, an organisation aimed
at quality of life for children, young people and families and protecting rights of young
people.
Spain
Donations for scholarships with Red
Cross Spain (Cruz Roja)
Supporting Red Cross Spain (Cruz Roja) in its work together with the Social Inclusion
Area of the City Council for the marginalized village «El Gallinero» close to Madrid by
donating for scholarships.
Sweden
Support for anti-bullying NGO
Amway Sweden supported the Swedish Foundation “Friends” which helps children in
Sweden that are being bullied in schools and/or in sports clubs – this support was via
cash donations by Amway and distributors, a run for “Friends” at a community event in
Stockholm, and 25 seats at the AC Milan Junior Camps – (soccer summer schools for
children – in Sweden.
Switzerland
Donation to a disabled centre
Donation to the Blumenhaus Buchegg for disabled people.
Turkey
Supporting volleyball in schools
Amway supported the Seeds of Volleyball project in cooperation with the Turkish
Volleyball Federation, which aims to promote volleyball nationwide in elementary
schools.
Turkey
Donation of cleaning products and
computers
Amway donated cleaning products, laptops and desktop computers to schools,
foundations and universities across Turkey.
Ukraine
Chestnut Run for children’s health
A run to fundraise for the Children’s Centre of Cardiology and Cardiosurgery in Kyiv
Ukraine
Financial literacy for children
Providing training on financial literacy and entrepreneurship for children aged 11-16 at
schools and orphanages in different cities of Ukraine and shared experience at a final
conference in December
Ukraine
Vth Kyiv City Marathon
As the Team NUTRILITE, with 50 distributors and employees, had the biggest team in
the event, Amway also organised the interactive Nutrilite-branded play zone for children
with various sports activities; this was attended by over 150 children.
Ukraine
Amway Ukraine’s Employee Talent Team
initiative
The Amway Ukraine’s talent pool in 2014 organised a Week of charity for employees,
where they had a fundraising initiative each day in the office. As the result, they were
able to purchase toys for developmental and remedial work with children in the oncohematology department of the Sumy Regional Children’s Hospital, and a washing
machine for a nursing home in the village Gruzke.
Ukraine
Distributor support for children’s sports
A donation was given to a regional youth centre and a children’s sports centre, and an
event in Ternopil focused on children’s sports and family outdoor activities.
United Kingdom
Support for Kids Company
Supporting the “Kids company” (an organization that provides practical, emotional
and educational support to vulnerable children and young people) by providing
food packages full of healthy and Christmas food treats for disadvantaged children.
Distributors packed up the items that were purchased and put them into food parcels.
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ACKNOWLEDGEMENTS
Contact
We welcome your views about our efforts to be a more
sustainable company.
You can contact us at: corporate.affairs.europe@amway.com
Credits
This report has been prepared by Amway Europe.
Copyright © 2014 Amway
Photographs in this report are copyright Amway GmbH unless
otherwise stated.
The paper used for this report is certified by the Forest
Stewardship Council.
REFERENCES
(1) http://www.unicef.org/sowc2014/numbers/documents/english/SOWC2014_In%20Numbers_28%20Jan.pdf
(2) http://www.unicef.org/sowc2014/numbers/documents/english/SOWC2014_In%20Numbers_28%20Jan.pdf
(3) http://www.who.int/gho/child_health/mortality/mortality_under_five/en/
(4) http://resourcecentre.savethechildren.se/sites/default/files/documents/child-poverty-and-social-exclusion-in-
europe-low-res.pdf
(5) http://www.euractiv.com/sections/social-europe-jobs/child-poverty-rise-even-rich-eu-countries-309574
(6) EU-SILC (2013) European Union Statistics on Income and Living Conditions.
(7) http://www.euro.who.int/en/health-topics/noncommunicable-diseases/obesity/data-and-statistics