540 ESPN - ESPN Wisconsin

540 ESPN
THE WORLDWIDE LEADER IN SPORTS
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The best coverage, biggest names and top analysis
More than 87 MILLION Americans watch, listen, read or log on to ESPN branded media in
the average week
The average American male spends 1 hour and 44 minutes with ESPN media each day
540 ESPN
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Hear your favorite Milwaukeeans talking sports with a focus on the Packers, Brewers, Bucks,
Badgers, Golden Eagles, and Panthers
Listen to Milwaukee SportsCenters every hour to stay updated and informed with scores,
news and events throughout the local community
The official home of Marquette Golden Eagles men’s basketball, including every game and
The Buzz Williams Show
The home of MLB, the NBA, NCAA Football, the Golf Majors, Milwaukee Mustangs and local
high school WIAA basketball and football
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Our mission is to create
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all available assets, not
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Television
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The Daily Line-Up
5 a.m.–9 a.m.
Mike and Mike in the Morning
Mike and Mike bring sports, news, analysis, entertainment and big-name interviews to their loyal Milwaukee audience.
9 a.m.–10 a.m.
Green and Gold Today
Green and Gold Today provides listeners around the world their daily fix of Packers news, information, opinions and gives
fans the opportunity to join the conversation.
10 a.m.–1 p.m.
The D-List with Dan Needles and Drew Olson
Drew and Dan bring their unique and professional perspective of all things Milwaukee sports to their loyal The D-List
listeners.
1 p.m.–3 p.m.
SVP & Russillo
Scott is joined by Ryen Russillo. The show adopts the atmosphere of two pals talking sports, sharing their opinions and
personalities with listeners.
3 p.m.–6 p.m.
Homer and Thunder
With a focus on local sports, Homer and Thunder aren’t shy in sharing what they observe in the world of sports.
Every 20 Minutes!
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Milwaukee’s Deepest Lineup
Jason Wilde
The Packers Beat Writer provides daily reports for The D-List and Homer and
Thunder from Green Bay all year long. Jason, a Milwaukee native, is a two-time
Associated Press Sports Editors Wisconsin Writer of the Year Award winner. He
also hosts Green and Gold Today every weekday on ESPNMilwaukee.com.
Tom Haudricourt
Tom began covering the Brewers for the Milwaukee Sentinel in 1985 and brings a
sharp wit and knowing eye. Tom provides daily reports to The D-List and Homer
and Thunder.
Tim Van Vooren
Tim, a West Bend native, has been with Fox 6 Sports since 1990. Tim has covered
Super Bowls, Final Fours, MLB playoff games, and NASCAR events. He joins
Homer live in studio once every week in the 2pm hour.
Jim McIlvaine
Former Marquette great Jim McIlvaine joins Homer every Thursday in the 2pm
hour. Mac will discuss basketball while mixing in stories from his playing days,
movies he likes along with his most recent blog. It's a must listen to every
Thursday.
Jen Lada
Jen Lada has been a sport anchor with Fox 6 Sports since 2006. She is a graduate
of Marquette and has a unique perspective on the world of sports.
Aaron Rodgers
2011 Super Bowl MVP Aaron Rodgers is the quarterback of the Green Bay
Packers. He was selected in the first round of the 2005 NFL Draft from the
University of California , and joins Jason Wilde every Tuesday for Tuesdays with
Aaron.
Tony Smith
Tony, a Milwaukee native, was drafted by the L.A. Lakers in the
1990 NBA draft. Tony played 10 years of pro basketball and is a
member of Wauwatosa East H.S., Marquette University, and
Wisconsin Association of Basketball Coaches Hall of Fames. He also
works for FS Wisconsin on Bucks broadcasts.
Mark Chmura
Former Packers Tight End Mark Chmura, a three-time Pro Bowler
and a Super Bowl Champ, co-hosts The Miller Lite Football Show
every Sunday morning.
Keith Tozer
Current Milwaukee Wave Head Coach Keith Tozer played professionally in the
Major Indoor Soccer League, American Soccer League and the American Indoor
Soccer Association. He holds the all-time record as a coach in North America
indoor soccer with more than 630 wins.
Bill Schroeder
Bill is in his 13th season as Milwaukee Brewers television color
commentator. He spent eight season in the Major Leagues and
caught Juan Nieves’ no-hitter in 1987. Bill joins The D-List every
Tuesday during baseball season.
Garbedian On Golf
Chuck Garbedian is the host of Garbedian on Golf. He has worked
nearly two decades in the golf industry as a writer, broadcaster,
instructor, salesman and just about every other capacity.
Garbedian is Director of Media Services for the U.S. Bank
Championship.
Stephanie Sutton
Stephanie Sutton is a Brookfield native who returned to Wisconsin to join WISN
12 News as a sports reporter in April 2003. Stephanie's career highlights include
working as a producer with ABC Sports in New York.
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Billboard Sponsorship Opportunities
TRAFFIC REPORTS
540 ESPN provides listeners with up-to-the-minute traffic reports three times an hour during their morning and evening
commutes. 540 ESPN is the place to find the most up-to-date traffic information each and every day of the work week.
CNBC MINUTES
“CNBC” has a new home with ESPN Milwaukee. Three times each day CNBC Minutes will air on ESPN Milwaukee to provide
listeners with their financial news.
GREEN AND GOLD REPORTS
Everyone in the great state of Wisconsin knows that nobody loves their professional football team like Wisconsin fans love
their Green Bay Packers! 540 ESPN provides Packers fans with the most up-to-date news and information with Green and Gold
Reports that air once every hour each weekday during the football season.
WEATHER UPDATES
540 ESPN weather updates keep Wisconsin fans informed throughout the day with local updates on the weather.
SPORTSCENTER UPDATES
540 ESPN SportsCenter updates keep Wisconsin fans informed throughout the day with local updates of their favorite
Wisconsin teams. Scores, news, information and highlights are reported at the top of each and every hour throughout the day.
Every 20 Minutes!
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Jason Wilde Sponsorship Opportunities
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Podcasts of Green & Gold Today
Daily visits with The D-List and Homer and Thunder
Articles at ESPNWisconsin.com
Blog sponsorship at ESPNWisconsin.com
Dad blog sponsorship at ESPNWisconsin.com
Tuesdays with Wilde online at ESPNWisconsin.com
Sponsorship of “Wilde’s Video Mailbox”
Packers gameday live blog with Jason at halftime
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Sponsorship of daily E-mail Roulette
Text club updates sponsorship
Weekly game recap day after the game
“Breaking News” Sponsor when it happens
Sponsorship of Jason Wilde’s Twitter updates
Wednesday’s “Skeptic or Believer”
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Aaron Rodgers
Green Bay Packers quarterback Aaron
Rodgers joins 540 ESPN and
ESPNWisconsin.com for exclusive weekly
segments during the NFL season.
Aaron joins Jason Wilde every Tuesday at
1:30 PM for his only Wisconsin radio
appearance. The interview is replayed on
Homer and Thunder at 4:00 PM.
Exclusive content, including pictures and
news stories, are available on
ESPNWisconsin.com/Aaron.
All audio can be replayed in Aaron’s
personal audio vault on
ESPNWisconsin.com.
“Wisconsin has the most passionate, dedicated fans in
football and I look forward to the chance to connect directly
with them through 540 ESPN,” Rodgers said.
Sports Marketing. Sports Radio.
Packers Coverage
Football season is here! ESPN Milwaukee's Packers coverage
always kicks it through the uprights with our deep line-up of
official Packers players and analysts!
Jason Wilde
Green & Gold Fixes
ESPN Milwaukee’s beat writer provides daily reports for
Homer and Thunder and The D-List from Green Bay all year
long. Jason, a Milwaukee native, is a two-time Associated
Press Wisconsin Sports Writer of the Year award-winner.
During the football season, these hourly Packers
news updates that air Monday through Friday from
6a-6p (12 per day).
Green & Gold Today
The Miller Lite Football Show
Green and Gold Today, hosted by Jason Wilde and Bill
Johnson provides listeners around the world with their
daily fix of Packers news, information, opinions and gives
fans the opportunity to join the conversation.
All year long, former Green Bay Packers tight end Mark
Chmura teams with Craig Karmazin in bringing you the
best in talk from the gridiron.
Pack Attack Post Game Show
Don’t wait ‘til tomorrow. Don’t wait ‘til the end of the network post game. Win or lose, react immediately after the Green and
Gold play with Pack Attack on 540 ESPN and ESPNWisconsin.com. Call or e-mail right away while the game is still fresh, plus
get the latest information immediately from the Frozen Tundra and around the league. It’s Pack Attack, immediately after the
game on 540 ESPN and ESPNWisconsin.com.
Sports Marketing. Sports Radio.
Marquette Coverage
Marquette has appeared in the NCAA Tournament eight out of the past ten
seasons, including a Sweet Sixteen and a coveted Final Four appearance!
Marquette is a place were NBA players are born, like Dwayne Wade, Wes
Matthews, Lazar Hayward and Jimmy Butler.
Mac Attack
Every Thursday, former Marquette great Jim McIllvaine joins Homer and Thunder to discuss the season and
his unique views on life.
The Marquette Basketball Hour
During the Marquette men’s basketball season Homer hosts a one-hour show featuring Marquette Head
Coach Buzz Williams and other college basketball personalities.
Marquette College Gameday
Before and after the game, join ESPN Milwaukee personalities for in-depth analysis of each match-up during
the season. Exclusive interviews from coaches, players and more!
• Sponsorship of the show or customized in-show features are available
• Pre and post game LIVE broadcast opportunities
• Great way to draw in loyal MU fans and be associated with a great brand in Southeastern Wisconsin
BIG EAST Tournament Live Updates
The most popular conference tournament in college basketball is the BIG EAST Tournament. Sponsor live
updates with Steve “the Homer” True from Madison Square Garden.
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Brewers Coverage
Brewers fever is high after winning a National League Division
Title in 2011 and being a part of the Playoffs. ESPN Milwaukee’s
Brewers coverage always swings for the fences with our deep lineup of official Brewers analysts!
Tom Haudricourt
Bill Schroeder
Tom began covering the Brewers for the Milwaukee Sentinel
in 1985. He left Milwaukee briefly to work for the Bergen
(N.J.) Record, and returned to resume his role as
Brewers/MLB writer for the Journal Sentinel in April 2003.
Tom will provide daily reports to The D-List and Homer and
Thunder.
Bill is in his 13th season as Milwaukee Brewers television color
commentator. He spent eight season in the Major Leagues and
caught Juan Nieves’ no-hitter in 1987. Bill joins The D-List every
Tuesday during the baseball season.
Spring Training
Extra Innings on 540 ESPN and ESPNWisconsin.com is the
place to be following every Milwaukee baseball game. This
one-hour post game show will feature opinions from our hosts
and post game audio from players and coaches.
Get all the Spring Training coverage, right from Arizona.
ESPN Milwaukee’s The D-List co-host Drew Olson will be
covering all your Brewers needs live from Arizona.
Extra Innings
Brewers in Spanish
Whether it is the starting line-up, a pitching change, or the "interview with the enemy,” ESPN Deportes 1510 gives you the
opportunity to be a part of our exclusive Spanish language broadcast of the Milwaukee Brewers.
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Exclusive Play-by-Play
Over 250 Major Sporting Events over the
course of the year
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Station Profile
Call Letters: WAUK-AM
Dial Position: 540 AM
Website: ESPNWisconsin.com
Format: Sports - ESPN
Target Audience: Males 25-54
Counties Served: Milwaukee, Waukesha,
Racine, Sheboygan, Washington, Dodge,
Ozaukee, Jefferson, Fond Du Lac, Walworth,
Winnebago
Ownership: Good Karma Broadcasting LLC
310 W. Wisconsin Avenue, Suite 100
Milwaukee, WI 53203
Phone: (414) 273-ESPN
Fax: (414) 291-ESPN
Studio: (800) 990-ESPN
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