Station of the Year Application Form

StationoftheYearApplicationForm
Lastupdated:06/25/2015
Marketsizeandcontactinformation
StationCallLetters
WMIL
StationOwnership
iHeartMedia
MarketCity
Milwaukee
MarketState
Wisconsin
Selectyourmarketsize
Large(ArbitronRanking26-50)
ContactInformation
Whowillbetheprimarycontactforthisentry?
Name
KerryWolfe
PhoneNumber
414-545-8900
EmailAddress
kerrywolfe@iheartmedia.com
MorningShowName&Members
Karen,Scott&Radar-KarenDalessandro,ScottDolphin,TonyHess
DirectHotlineNumber(Tobenotifiedonairifawinner)
414-799-1061
MorningShowTimeOnAir(WithTimeZone)
5-10am
Rankingshistory
Rankings
MarketrankandCountryrankforAQHshares,12+,Adults18-49andAdults25-54.
HowmanyCountrystationsareinyourmarket?
1of2
4
Whatcompanydoyouuseforrankings?
Arbitron
Whatisthetypeofmeasurementrecordsyoukeep?
PPM(PersonalPeopleMeter)
MarketRankAQH-(PPMMarkets)
Monday-Sunday6:00AM-Midnight
Dec2014
Jan2015
Feb2015
Mar2015
Apr2015
May2015
6+
1
2
1
1
1
1
Adults18-49
3
2
1
1
1
1
Adults25-54
2
1
1
1
1
1
CountryRankAQH-(PPMMarkets)
Monday-Sunday6:00AM-Midnight
Dec2014
Jan2015
Feb2015
Mar2015
Apr2015
May2015
6+
1
1
1
1
1
1
Adults18-49
1
1
1
1
1
1
Adults25-54
1
1
1
1
1
1
2of2
ADDITIONAL
FM106.1 is Milwaukee’s BEST Country - which is why it won the CMA Large
Market category back in 2007. Not to mention, WMIL was nominated in that
same category in 2013 and 2014.
In addition, WMIL’s on-air personalities add to its fantastic roster. The morning
show won the CMA Large Market Personality of the Year award in 2001, and
was nominated yet again in 2014.
PLUS - FM106.1’s ratings are at the top on a consistent basis.
WMIL is a leader in the Milwaukee market due to its outstanding leadership,
talent and involvement within the community.
I think we are all such professionals working at the top of our game. We have
plenty of fun, but we also take our jobs seriously and as a result we are the best
sounding airstaffs on the radio. Anywhere.
- Mark Richards, Mid-day Personality
COMMUNITY
FM106.1 ran more than $113,000 worth of live liners this past year
supporting local charity events (including ones we sponsored)!
The FM106.1 morning show dips its feet into the community:
Karen had a great time hosting “A Night to Remember Prom” where teens
and young adults with special needs got to dance the night away!
Scott hung out with the runners at Strain for the Brain, benefiting Brain
Tumor Research.
Radar showed his athletic side by playing in the Wounded Warrior
Amputee Softball game! The team travels the country to inspire and
educate others on veterans and active duty soldiers who have lost limbs
by pushing the limits of modern prosthetic technology.
“Love workin’ for FM106.1 because the station allows me to be myself.
I don’t have to “pretend” in any way. They encourage it, and it’s easy to be me!”
- Radar, Morning Show Personality
COMMUNITY
$113,000
in promotional value dedicated to charitable advertising.
We are proud to have partnered with such honorable
organizations...
AMERICAN DIABETES ASSOCIATION
MILWAUKEE Susan G. Komen
AMERICAN
ZOOLOGICAL CANCER
SOCIETY ASSOCIATION
TOYS FOR TOTS
THE ALS ASSOCIATION
More than
5
550
on-air mentions ran for charitable events.
years dedicated to fighting breast cancer through
a charitable organization founded by one of
FM106.1’s OAPs.
COMMUNITY
FM106.1 morning show personality and breast cancer
awareness advocate, Karen Dalessandro, ended her
five-year stretch of giving women the opportunity to
receive mammograms by funding them with her
program, Karen’s Check Ups for Chicks. FM106.1 hosted
a party in Karen’s honor to celebrate the excellent work
she did with listeners and the recipients of the final
distributions, including After Breast Cancer Diagnosis,
Rock River Cancer Research Foundation, Wisconsin
Breast Cancer Coalition, Aurora Health (PinkPossible)
and Angel on my Shoulder.
After Breast Cancer Diagnosis
Rock River Cancer Research Foundation
Wisconsin Breast Cancer Coalition
Aurora Healthcare
Angel on My Shoulder
.........$6,500
.........$10,000
.........$6,635
.........$5,000
.........$6,500
L
A
T
O
TONTRIBUTIONS $34,635
C
COMMUNITY
#MKECountry is always on the go! From June 2014
– May 2015, the station was out-and-about at more
than 90 different events.
45 of the 90 events were at local business remotes!
There’s nothing like a few cheese curds and some
corn on the cob. That’s why you can find the station
at most county fairs in Southeastern Wisconsin.
FM106.1 brings big-time acts, like Eric Paslay and
Jerrod Niemann, to these small towns for everyone to
enjoy!
Who knows – a few lucky listeners might even get to
meet some of these acts through FM106.1’s onsite
activities, social media contests or on-air
giveaways!
FM106.1 always knows what’s going on in the city – especially now
that they team up with local news station, Fox 6, to bring “Milwaukee
Musts,” a new segment that shares the details about local and
up-coming events, to listeners and viewers across the Milwaukee area.
COMMUNITY
#MKECountry rocks the Twitter, Facebook, Instagram and more!
FM106.1 loves to share the latest and most happenin’ content
that might not be accessible to listeners otherwise.
So, let’s take a look at the numbers:
FM106.1 has more than 37,000 likes on Facebook.
About 7,000 followers on Twitter.
Karen, Scott & Radar have more than 6,000 fans on Facebook
and 1,779 followers on Twitter.
E
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LEADERSHIP
Program Director, Kerry Wolfe, celebrated his 25th anniversary
with the station.
Radio Ink named him as one of the top program directors in
country music for 2015.
Plus - Country Aircheck Weekly also featured Wolfe in one of its
November issues!
“I have more respect for Kerry Wolfe than any other programmer in the radio industry.
He is the catalyst who makes the station go.”
- Mark Richards, Mid-day personality
Karen Dalessandro was announced as one of the Country Hall
of Fame’s newest inductees. She will be one of four women ever
inducted into the Hall of Fame !
“Every time Karen and I talk about her induction into the
Hall of Fame, I get goosebumps. I seriously start to tear up.
She is truly an inspiration and I am grateful for each day I get
to work with her!” - Hannah Kultgen, Weekend personality
LEADERSHIP
WMIL keeps it hot by bringing the latest and greatest acts to
Milwaukee! The station partnered with Summerfest (aka –
“The World’s Largest Music Festival”) by promoting concerts,
including Zac Brown Band, Cole Swindell, Luke Bryan, David
Nail and more! Not to mention, our FM106.1 “street team” was
out on the prowl, interacting with listeners through social
media and onsite promotion.
#MKECountry never takes a break! Shortly after Summerfest,
FM106.1 was the listener source for all-things Country
Thunder. Miranda Lambert, Brantley Gilbert and Gary Allan are
just a few names that stopped by the all-dirt-all-country
festival. FM106.1 hosted the festival on Sunday, featuring
exclusive interviews with artists, such as Thomas Rhett,
Parmalee and Jason Aldean.
“The station is respected on a local and national level and it lives
FM106.1 continued its Country Concert Series with The
up to it’s reputation. Great people make great radio!!”
Rave. Artists, such as Jake Owen, Lee Brice, and Sam Hunt
- Karen Dalessandro, Morning Show Personality
visited Milwaukee to give unforgettable performances
hosted by FM106.1!
The Milwaukee Brewers and the Milwaukee Admirals
also partnered with FM106.1 to offer post-game concerts
with Brett Eldredge, Billy Currington and Joe Nichols!
LEADERSHIP
This past year, the station selected Lynn Marolt to be the Country
Concert Correspondent to attend every FM106.1 sponsored concert
and meet the artists! Her blog provides listeners with an “inside
look” into the VIP Experience!
In October, FM106.1 hosted “Lauriefest” and brought
Maddie & Tae to Wauwatosa, Wisconsin to perform for
Laurie and her friends in her back yard!
One of the most popular concerts is FM106.1’s Class of 2015! We
brought Chase Bryant, John King, Kristian Bush, Canaan Smith and
Sam Hunt to Milwaukee for an up-close and intimate guitar pull.
We get it – Wisconsin isn’t the ideal state because of its two seasons:
Winter and Construction. We may not be able to control the
construction (although, we keep listeners informed!), we try to bring
a little bit of sunshine to town – better yet, we take our listeners out of
town – TO MEXICO.
The 2015 FM106.1 Great Escape gave listeners the experience to mix
and mingle with country stars Kristian Bush, Frankie Ballard, and
Parmalee while enjoying exclusive performances!
“I never believed I could be the concert
correspondent, but with a little hard work, and
a love for listening to the radio, I was able to win
an experience of a lifetime. I am forever grateful
to FM 106.1. WMIL has a forever fan.”
- Lynn Marolt, Country Concert Correspondent
LEADERSHIP
FM106.1 invites listeners into our home to visit the
FM106.1 AT&T Access Granted Lounge and watch private
performances from artists like Ashley Monroe, Hunter
Hayes and Scotty McCreery!
WMIL lives for onsite promotion. At the same time, the
station does what it can to support the radio and music
industry. FM106.1’s Listener Advisory Panel provides
feedback on individual singles, so we can see what’s
working in country music and what’s working in our
market.
WMIL makes sure to encourage listeners all around that
music is an important part of our lives by featuring
local original music every Sunday night at 10:00PM.