media kit

MEDIA
KIT
2013
3501 E Sangamon Ave
Springfield, IL 62707
P#: (217) 753-5400 | F#: (217) 753-7902
MISSION STATEMENT
Capitol Radio Group strives to create high quality programming for our listeners;
targeted audiences for our advertisers; and attract, develop and sustain an efficient and
highly productive group of broadcast professionals.
Our mission is:
-To provide high quality, informative local radio programming to our listeners.
-To provide the highest quality marketing solutions, results and customer service for
our advertisers.
-To be ambassadors of goodwill in the market we serve by promoting social, retail and
economic growth and development.
-To provide a professional and goal oriented working environment for our associates to
facilitate their growth as community and broadcasting leaders.
-To preserve, develop and promote the traditions and prominence of local community
focused radio broadcasting.
-We believe that local radio is an important part of the community we serve, and it is
our duty to serve the best interests of our listeners.
93.9 ABE-FM
Overview:
No wacky morning DJ's here! Abe starts your day with a ton of music variety- along with up-to-the-minute news from the WTAX
Newsroom. So, if you like music, 93.9 ABE-FM is your station!
Demographics:
Format: Adult Hits
TA: 25-54
Radio Fact:
Radio reaches 70%
of all U.S. Consumers
every day.
Text “abe” to 7-7-0-0-0
to get the inside info on
promotions, contests
and special offers!
www.rab.com
www.abefm.com
100.5 WYMG
Overview:
For over 25 years, 100.5 WYMG has been the Capital City’s home for great classic rock from bands like Aerosmith, the Rolling
Stones, the Beatles, the Who and Van Halen. Lynch & Liz are live and local each weekday morning as they cover the latest news
and chat about the topics everyone is talking about. In 2011, WYMG was awarded Illinois Broadcasters Association Silver Dome
Awards for Best Broadcast Team (Lynch & Liz) and Best Community Service (WYMG’s Christmas Wish). In addition, WYMG works
hard to make a difference in the community through the WYMG Christmas Wish program which helps families and individuals
in-need in Central Illinois.
Personalities:
Demographics:
Format: Classic Rock
TA: 25-54
LYNCH & LIZ MORNINGS
9am- 11am
11am- 1pm
WYMG's
Text Club
Joey
1pm- 7pm
Text “wymg” to 7-7-0-0-0
to join the WYMG Text Club
and get concert updates,
contest info and more.
Weekends
Weekends
www.wymg.com
COOL 101.9
Overview:
COOL 101.9 has been playing Classic Hits for Springfield since 1993! COOL features the greatest hits of all-time and artists like
the Beatles, CCR, Chicago, the Bee Gees, the Steve Miller Band and more! The station also features one of Springfield’s most
popular morning shows “Meneghetti in the Morning.” COOL 101.9 is one of Springfield’s most listened to at-work stations and
the “All Request Saturday Night Party” is Springfield’s longest running request show. The station takes pride in its community
service and has been a two-time Crystal Award nominee (Radio award for year-round community service). During the holiday
season, Cool 101.9 flips to "The Greatest Hits of the Holidays!" You can find all your seasonal favorites on Cool 101.9... 24/7,
which is perfect for holiday shoppers and businesses alike.
Personalities:
Demographics:
Format: Greatest Hits of All Time
TA: 35-64
COOL’s
Text Club
Text “cool” to 7-7-0-0-0
to get the inside info on
promotions, contests
and special offers!
Radio Fact:
Every week Radio
reaches 95% of
those with $75K+
household income.
www.rab.com
www.cool1019.com
WDBR 103.7
Overview:
WDBR features Springfield's most popular morning show, Jason & Smerz! Their extensive community work with Children’s
Miracle Network and other organizations have earned them international recognition. WDBR is known for their community
service, earning them an NAB (National Association of Broadcasters) Crystal Award in 2009.
Personalities:
Late Mornings
Demographics:
Format: New Hit Music
TA: 18-49
SMERZ
Afternoons
Nights
Weekends
Weekends
www.wdbr.com
1240 AM/107.5 FM WTAX
Overview:
NewsRadio WTAX has an information packed morning news show with Morning Newswatch, hosted by Bob Murray, plus award
winning news from CBS and the WTAX news team. Know more, know why on NewsRadio WTAX. NewsRadio WTAX is a local
affiliate for St. Louis Cardinal Baseball.
Personalities:
Demographics:
BOB MURRAY
Tune to 1240 AM/107.5 FM, NewsRadio WTAX and hear Morning NewsWatch
with Bob Murray and Michelle Eccles. From 5:30am to 9am every weekday
morning, Morning NewsWatch features up to date local, state, national, and
world news plus the Osgood File, and interviews with local newsmakers.
Format: News/Talk and Sports
TA: 35+
MICHELLE
Listen to WTAX to hear top national talk show hosts
Sean Hannity, Glenn Beck, and Rush Limbaugh every
weekday. Tune in to NewsRadio WTAX to hear Glenn
Beck beginning at 9am, Rush Limbaugh at 11am, and
Sean Hannity’s at 2pm.
WTAX Brand Manager/News Director and Morning
NewsWatch Anchor.
ALEX
Alex Degman Host of the Weekend NewsWatch.
www.wtax.com
www.wtax.com
Events/Promotions
Bridal Extravaganza:
As brides plan one of the biggest days of their life they think of the WDBR 103.7 Bridal
Extravaganza. Every year more than 300 brides attend. For over 25 years brides have had an
opportunity to checkout big name vendors from Central IL and beyond as they plan the
wedding of a lifetime.
Cardinal Caravan:
Join the 2011 MLB World Series Champion St. Louis Cardinals at the Springfield, IL Prairie
Capital Convention Center. Talk baseball with past and present STL Cardinals. Featuring
autographs and prize drawings for the kids.
KidsFest:
Ready for playtime but it’s February and too cold outside? Pack up your family and head to
KidsFest! This is an exciting one day event at the Prairie Capital Convention Center where a
portion of the proceeds is presented to Children’s Miracle Network at St. John’s Children’s
Hospital. As the kids bounce into fun with games and crafts our booth sponsors inform
children and their parents on health, safety, and education.
Easter Egg Hunt:
WDBR partnering with Knight’s Action Park hosts Central Illinois largest FREE Easter Egg
Hunt. There are 30,000 eggs stuffed with candy. Kids and parents attend the event for the
hunt, prize eggs, face painting, and pictures with the Easter Bunny.
Illinois Motorcycle Dealers Association:
Come out Labor Day and Memorial Day weekend for the AMA motorcycle races sponsored
by the Illinois Motorcycle Dealers Association. The IMDA has held races for over 20 years and
serves to protect and promote all motorcycle dealers and riders. AMA races come to town
for the historic “Springfield Mile,” in which bikes from all over the country attend. WYMG
sponsors the IMDA calendars and joins the fun and experience of the races.
Rockin’ Ride:
Join WYMG as they search for the hottest ride on two wheels. 100.5 WYMG makes several
appearances through the summer taking professional photos of Central Illinois’ baddest
bikes. Following each stop, listeners will vote at wymg.com for their favorite. Best bike at
each stop wins $100 and advances to the finals. Once we have our ten finalists, online voting
will determine our grand prize winner who will walk away with $1,000. The top three bikes
will be featured on the Rockin’ Ride custom poster.
Events/Promotions
Babes of Summer:
WDBR hosts our summer promotion where families come out and show-off their adorable
babies. In 2011, the Babes of Summer webpage on wdbr.com entertained over 170,000
page views, and the winning baby logged in over 60,000 votes.
Zoolie Ghoulie:
Halloween is an annual Halloween tradition hosted at Henson Robinson Zoo. Kids and
parents from the community attend a safe trick-or-treating environment. Thousands of kids
and adults take part in Zoolie Ghoulie. If you’re looking for a new way to advertise your
business, come out to the Zoolie Ghoulie in October.
Children’s Miracle Network Radiothon:
The CMN Radiothon is a 24 hour live broadcast where local companies support the
Children’s Miracle Network at St. John’s Children’s Hospital. WDBR Cares for Kids Radiothon
has raised over $560,000 in the past six years. All proceeds stay in Springfield at St. John’s
Children’s Hospital. Come join the effort with CMN and WDBR.
Christmas Wish:
Make a wish come true and sponsor WYMG’s Christmas Wish. Listeners nominate individuals and families that have done good deeds that now find themselves in need. WYMG grants
one wish per weekday starting in December and ending the day before Christmas. Donations come from sponsors that are highlighted in WYMG’s 12 hour live broadcast, trivia
night, golf outings, and web auctions.
Radio Fact:
89 million consumers
nationwide tune into online
Radio every month.
www.rab.com
Interactive
Rotating Banner Ad (234 x 60):
234x60 banner ads are 4 rotating banner spaces on all our websites. The ad stands out on
the webpage where it is clean and uncluttered. With the 234x60 ad, your advertisement will
be displayed on all 5 Capitol Radio Group websites.
Banner Ad (300 x 250):
Be first to have your logo (with hyperlink) as the banner for each of the 5 Capitol Radio
Group websites. Get your messages out as loyal listeners visit our websites and see your
brand on our homepage.
Streaming Commercials:
WTAX AM/FM now streams online featuring a new way to offer our clients a cost effective
marketing opportunity targeting a large audience of listeners.
234 x 60
Half Price Deals:
Capitol Radio Group gives you a cost effective way to market your business and product
without you ever having to write a check. Our half price deals allow loyal listeners the
chance to buy your gift certificates at half price. By doing this we send prospective customers through your door.
Texting:
You can use text messaging to inform your core value customers about the special offer,
coupons, and more that your business has available. Allow Capitol Radio Group to send out
your texts at pre-determined times to valued customers and listeners of all 5 radio stations.
Text Club:
All 4 Capitol Radio Group stations operate a loyal listeners text club. Select businesses can
partner in the opportunity, interactively positioning your offer on an intimate level with our
core listeners.
300 x 250
Interactive
Email Club:
As an email club sponsor, your company will receive recorded promos and live liners every
day. The email club sponsor is included on e-blast information and website exposure.
E-Blasts:
965 x 50 Collapsed
The Capitol Radio Group e-Blasts are emails sent to our loyal listeners informing them about
the stations, contests, and promotions. Each station blasts at least two times each month.
As en e-blast partner we can position your offer to our loyal listeners.
Expandable Banner Ad (965 x 300):
Your message can dominate the homepage with an engaging and compelling expandable
banner ad. The opportunity is limited to four category-exclusive advertisers. Therefore, you
will rotate with up to three other clients on the homepage. Your banner will automatically
expand and collapse showcasing your company brand in a premium position on our
homepages.
965 x 300
Expanded
Banner Ad on Landing Page (300 x 250):
Your banner ad could be prominently placed on the left hand side of the landing page with
a direct link to your website.
Rovion Ad:
Rovion Ads offer the ultimate in user engagement with the illusion of a spokesperson or
character walking across your screen and over site content. The Rovion Ad will literally take
over the page and speak directly to your audience and is always positioned so it aligns to
the bottom of the screen, above the page fold.
300 x 250
Coverage Maps
www.abefm.com
Artists:
Billy Joel
Katy Perry
Bon Jovi
Pat Benatar
A Full Day of
Complete Variety
www.wymg.com
Artists:
Led Zeppelin
The Who
Fleetwood Mac
Pink Floyd
“Little Steven’s
Underground Garage”
Enjoy your Favorite Classic Rock
from the 60s, 70s and 80s.
Features:
Mornings with Lynch & Liz.
Features:
Non-stop Music
Keeps our Audience Listening
throughout the Day.
TA: 25-54
Classic Rock
TA: 25-54
Variety Hits
www.cool1019.com
Artists:
Beatles
Chicago
Eagles
Rolling Stones
Darn Near Impossible Trivia
Features:
Amie Meneghetti on
Mornings with News, Sports
and Weather Updates.
TA: 35-64
Greatest Hits of
All Time
www.wdbr.com
Artists:
Lady Gaga
Rihanna
Katy Perry
Bruno Mars
Hear the Latest Artists
each week with DJ Blake.
Springfield’s #1
Hit Music Station
Features:
Jason & Smerz in the
Morning.
TA: 18-49
New Hit Music
TA: 35+
News, Talk and Sports
www.wtax.com
Personalities:
Rush Limbaugh
Sean Hannity
Glenn Beck
Home of STL Cardinals.
Top National Talk Show Hosts
Each Day With the
Information You Need.
Features:
Morning Newswatch with
Bob Murray and Michelle Eccles
STATION OVERVIEWS