KWNE Electronic Media Kit

Live, Local and Relevant.. for over 30 Years!
94.5 K-Wine’s listeners enjoy music from some of the hottest acts in the
music industry such as:
We are where you'll hear the fresh new music of today's top artists like Ne-Yo, Beyonce, FloRida, Akon, Lady GaGa, Cobra Starship, Rihanna, Pink, Daughtry, Kings of Leon, Lifehouse,
Black Eyed Peas, Green Day and more and more!
We are the only station in the area with local on air personalities. Our live, interactive contests
and remote broadcasts keep maintain our position as an active part of our community.
Kwine brings you a fun, upbeat mix that picks you up and keeps you going from morning 'til
night!
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Why Advertise with 94.5 K-wine?
94.5 K-Wine has been the sound of Lake and Mendocino Counties for over 30 years! From
our humble beginnings, we have presented our listeners with the best of this area's broadcasting
with local news, sports, entertainment and community events. We are everywhere you are..
and everywhere you want your business to be!
K-WINE is “Pop Contemporary Hits Radio”, still popularly known to the public as “Top 40”, has
seen it’s audience market share increase steadily since 2005.
This format delivers the wide spectrum active audience that is out spending their money on
everything from furniture to fast food. Historically this format is the most successful for the
majority of advertisers. It’s the one you grew up on!
What is contemporary hits format?
CONTEMPORARY HITS RADIO is the most successful format in America. It combines
contemporary currents and re-currents with compatible classic hot rock hits tailored to the active
adult listener. The format has a high music rotation speed and a focused adult library featuring
the best testing songs from the 90’s and today, with a few testing favorites from the 80’s.
Contemporary does not include urban rap or heavy metal, but will play highly testing hip hop
dance and alternative songs and more currents than a mainstream adult contemporary.
Sample artists:
Daughtry, Mariah Carey, Ace of Base, Kelly Clarkson, Gin Blossoms, Black Eyed Peas, Maroon
5, Train, Justin Timberlake, Britney Spears, Lady Antebellum , Lady Gaga, Beyonce, etc.
Demographics:
The format is designed to reach 18-44 year old active adult radio listeners with a core audience
of 18-39. The appeal is largely female, with a 65/35 female/male ratio. Median listener age is
around 31.
K-WINE’S signal covers a huge area; all of Mendocino and Lake Counties, Southern Humboldt
and Northern Sonoma Counties
In addition to our successful Music Format, K-WINE feature the most trusted Live, local news
department in the market including local sports and events. K-WINE’S Air Personalities are the
only Local and Live Jocks. Our Live On-Air contests keep us interacting with listeners and we
design and produce custom contests for individual advertisers.
http://www.kwine.com
(707) 462-0945
kwine@kwine.com