listener profile

LISTENER PROFILE
Age
Gender
Household Income
Over 20% of Ocean 98.5 listeners
earn a household income over
$100,000 per year!
Over two thirds (70%) of
Ocean 98.5 listeners are in the 25-54
age demographic.
Marital Status
Household Members
Almost two thirds 62% of
Ocean 98.5 listeners are
married or living in a
common law relationship.
Close to a third (32%)
of Ocean 98.5 listeners
have children in the
household.
In the next 7 days over 66.000*
people will listen to Ocean 98.5
Digitally Connected
Engaged
On www.ocean985.com:
16,912 Loyalty Members**
460,253 Page views*
49,481 Unique Visitors*
84,751 Visits*
13,851 Online Streams*
4,059 Facebook likes*
3,778 Twitter followers*
Education
Home Ownership
Ocean 98.5 listeners are more
likely than the average person
living in Victoria to have
completed a college or university
education (index: 113).
Almost two thirds of Ocean 98.5
listeners own their own home.
62 %
*Source: MicroBBM/FC 2012/2013 P12+
in Victoria who listen to CIOC FM
*Omniture AUG 2013 **M2o Media AUG 2013
Forbes and Marshall
Weekday Mornings 5:30 am – 10:00 am
Saturdays 6:00 am – 10:00 am
Mel Z
Weekday Afternoons 10:00 am – 3:00 pm
Sundays 6:00 am – 10:00 am
Rob Michaels
Weekday Afternoons 3:00 pm – 7:00 pm
Marc Belke
Weekends 10:00 am – 6:00 pm
NOV 2013
??? Watts Day & Night
Rogers Victoria Radio
Group
817 Fort Street
Victoria, B.C. V8W 1H6
PH: (250) 382-0900
FAX: (250) 382-4358
www: ocean985.com