92% 88% 77% 83%
Transcription
92% 88% 77% 83%
EXHIBItalk 2015 POST-SHOW REPORT 37,364 2015 ATTENDANCE THE RESULTS SPEAK FOR THEMSELVES! Exhibitors shared their experience in the post-show survey. Here’s what was reported: 92% will “definitely” or “probably” reserve a booth for 2016 Large crowds gathered daily to shop, learn and buy! BIG CROWDS. BIG SUCCESS. Thousands of homeowners converged on the Prime Osborn Convention Center for four days of shopping at the Spring 2015 Jacksonville Home + Patio Show, making it a must-attend event again this year. With ideas in mind and money to spend, visitors eagerly walked the show to gain inspiration and meet with 365 exhibitors and experts to discuss their projects. Here’s a recap of the exciting marketplace these buyers experienced. 88% stated the number of attendees was “excellent,” “very good” or “good” 83% will “definitely” recommend or are “likely to” recommend the show to other potential exhibitors 77% were “very satisfied” or “satisfied” that their expectations of the show were met SNAPSHOT OF VISITORS AT THIS YEAR’S SHOW: •96% did not attend another home show in the market (reach a unique audience) •94% are homeowners (sell to a qualified audience) • 8 2% rated their overall satisfaction as “very satisfied” or “satisfied” Shoppers carefully considered their purchase options at the show. DID YOU KNOW? •25,272 UNIQUE visitors browsed our show website in the 30 days prior to the show. Web banners are available at a low cost for you to be in front of this powerful and huge online audience. •The most viewed page was the Buyer’s Guide Listing. Did you post your company information there? •1,534 NEW consumers signed up to receive information from us in the future. Ask us how you can communicate your marketing message to this engaged group year-round. BEST OF THE BEST Congratulations to our winners! Nominated by show staff, these outstanding exhibitors received special recognition at the show. An award honoring their achievement was presented to them by the show team. These exhibitors went the extra mile in their efforts for exceptional booth quality. Will you be included in this illustrious group next year? Best Kitchen & Bath Display Matt Herman of Cabinetry Masters with Leonor Moore of Marketplace Events Best New Product Gary DiStefano of Rhino Pro Floors with Diana Lossing of Marketplace Events The “Promoting The Show” Award Michele Johnson of Super Sod with Diana Lossing of Marketplace Events Best Overall Display - Earthworks/Pratt Boys Most Creative Exhibit - Axiom Outdoor, Ryan Jundt BEST USE OF SMALL SPACE - Sunrise Pools, Mike & Kristen Remeika Rookie of the Year - Dwell Done Interiors, Linda Gaines TWEETS + POSTS •It is going to be a great day at @TheJaxHomeShow. Come see me at noon and @ChrisLambton13 at 1 p.m. #dynamicdoublefeature Tweeted by @divaofdiykc •Jacksonville Home + Patio Show, March 5-8th visit #Booth S5-11#PrimeOsborn @TheJaxHomeShow Tweeted by @FoundationPros •#MattAboutJax Here’s a behind the scenes look at @TheJaxHomeShow with the @PrattGuys. Tweeted by @MattPittmanFTU •Check us out this weekend at the Jacksonville Home & Patio Show at the Prime Osborne. Booth 721. Tweeted by @GTJAX • G reat view & aroma working next two the food trucks at the home + patio show @TheJaxHomeShow @JaxTruckies #JaxHomeShow Tweeted by @tonymannradio •The Jacksonville Home & Patio Show is 3 Days away. This Thursday thru Sunday, you can shop, compare and save. Tweeted by @999gatorcountry •Great Sunday @TheJaxHomeShow! Food trucks and great vendors! Come visit! #SkyFlexUSA #skyflexjax #Jacksonville Tweeted by @SkyFlexUSA Follow us on Twitter! @TheJaxHomeShow Like us on Facebook! Home and Garden Events PERFECT PORCHES Cottage by the Sea along with G&H Reclaims & Rockaway Gardens, created two perfect porches and showed how to transform outdoor living spaces into an entertaining and relaxing environment. SEEN AND HEARD From radio and television to online and print, the Spring Jacksonville Home + Patio Show was a hot topic for local media! The show received extensive coverage on media outlets including: PRINT The Florida Times-Union Jacksonville Magazine ONLINE firstocastnews.com folioweekly.com jacksonville.com thespecktator.com wjxt.com RADIO WAPE 95.1 FM WEJZ Lite 96.1 FM WJCT First Coast Connects (NPR) TELEVISION CW I Know Jax WJAX-CBS WJXT-4 WJXX-25 WTLV-12 CENTER OF ATTENTION Lively presentations, from both local and national experts on the Main Stage, kept the crowds enthralled and inspired consumers with the latest trends in DIY, creative solutions in remodeling and landscaping, mouth-watering cooking demonstrations and fresh ideas in home décor. VOICING YOUR OPINION Here’s what exhibitors in this year’s show had to say: “I received a large order from a hotel in Georgia! This was all because they saw us at the show!” Gordon Swenson of North Florida Outdoor Furniture “Now that we have done a few shows, prospects come by to say hello and that recognition has translated into current and future business.” Teresa Fennimore of NHance Wood Renewal Chris Lambton of HGTV’s “Yard Crashers” “This was the most amazing show… I generated over $50,000 in sales!” JulieAnne of A-Box TV “We were very impressed at how clean and organized the event was! Everyone in attendance seemed to be enjoying themselves and we were able to introduce our exclusive sunrooms to the Jacksonville market with good results!” Jill Cram of WCI Renovations, a div.of WCI Group Inc. “We generated numerous leads that will result in sales. We are very happy with the results of each show that we’ve attended with Marketplace Events!” David Neese of All Seasons Roofing Leanne Lee Diva of DIY JACKSONVILLE GNOME + PATIO SHOW Presented by the Marketplace Events team, each member was responsible for creating their very own gnome to represent each member of the team. Florida Grown, Scottish Heritage and Miami Heat were just a few of the gnomes available for viewing. DRAB TO FAB EVERYTHING’S COMING UP ROSES 2,500 roses were sold at the entrance to attendees & exhibitors. The proceeds were donated to the Jacksonville Rose Society. SAVE THESE DATES OCT. 1-4, 2015 MARCH 3-6, 2016 Prime Osborn Convention Center Prime Osborn Convention Center JacksonvilleHomeShows.com JacksonvilleHomeShows.com Local frugalista Lyndsey Almeida of Pink Coffee blog, inspired attendees to take items ready for the dumpster and give them a makeover. Sharing tips, Lyndsey inspired visitors to search their own homes for DIY project! STAY CALM & DIY DIY expert Chris Tice demonstrated four great space saving items including a drink station, potting bench and towel rack. He also included the instructions so homeowners could replicate his designs. ADVERTISING CAMPAIGN Print Ads Admission Passes Show Guide (12 pages) Emails Billboards GETTING THE WORD OUT Web Ads Advertising spend topped more than $121,000! Spreading these dollars across multiple media – television, radio, print, outdoor and online – ensured total saturation of the local market and drove thousands of attendees through the doors! SPONSORSHIP Looking for unique ways to gain additional exposure before, during and after the show? Contact Rosanna Hrabnicky at 888-248-9751, ext. 104 or rosannah@MPEshows.com for rates and info for this or any Marketplace Events show. CALL TODAY TO BOOK 2016! LEONOR MOORE (Alpha A-K) Exhibit Sales Consultant 407-363-7653, ext. 12 leonorm@MPEshows.com DIANA LOSSING (Alpha L-Z) Exhibit Sales Consultant 407-363-7653, ext. 13 dianal@MPEshow.com SATISFACTION GUARANTEED Any attendee who was not completely satisfied with the Jacksonville Home + Patio Show was able to visit the Show Office to submit paperwork to receive a full refund. This guarantee was promoted in show advertising. We’re pleased to report that out of 37,364 visitors, we received 0 requests for a refund. TIPPING OUR HAT TO YOU CRISTIAN MOORE From Left to Right: Kyle Shelton, Liz Harper, Leonor Moore, Diana Lossing and Cristian Moore Group Manager 407-363-7653, ext. 15 cristianm@MPEshow.com We gratefully acknowledge the support of our valued customers and sponsors. The success of the show depends largely on you. Thank you for making this year’s show memorable.