Flemings_CaseStudy

 simplifies ………………………… Fleming’s Prime Steakhouse & Wine Bar
Fleming’s Prime Steakhouse & Wine Bar is and equally celebrated for its award-­‐winning wine program. With 65 locations nationwide, Fleming’s offers a memorable dining experience for food and wine lovers.
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Planning Deployment Data integration Real-­‐time reporting Technical support Inventory and repair …………………………
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• 2000 iPad devices deployed to 65 restaurants • Asset tagging • Imaging • Wireless setup [ @ a glance ] nationally renowned for its steakhouse fare—
Case Study | Fleming’s Prime Steakhouse & Wine Bar
• Custom cases • App installation • Asset management Fleming’s Prime Steakhouse & Wine Bar is the ultimate steakhouse destination for food and wine lovers seeking a stylish, lively and memorable dining experience. Nationally renowned for its Prime beef and steakhouse fare, Fleming’s is equally celebrated for the Fleming’s ®
100 award-­‐winning wine program that features 100 wines by the glass. ™
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The latest innovation at Fleming’s is Fleming’s WiNEPAD , a custom iPad app designed to help Guests easily navigate the restaurant’s extensive wine list tableside or at the bar. With the development of Fleming’s ™
WiNEPAD , Fleming’s goal was to revolutionize how Guests and associates alike learn about the extensive offering of wines by the glass. To launch this innovative idea, Fleming’s turned to trusted partner, Stratix, for help with deploying the iPad solution. Fleming’s is one of the only national companies to offer an interactive digital wine list. [Reinventing the Wine Experience] As the contemporary iteration of the classic A merican steakhouse, Fleming’s Prime Steakhouse & Wine Bar is at the forefront of both technology and wine. Noted industry-­‐wide for its technological advances ™
and offerings, the brand heralds the Fleming’s WiNEPAD launch as the ®
evolution of the successful Fleming’s 100 . Not only does the Fleming’s ™
WiNEPAD boast easy-­‐to-­‐use, intuitive and interactive software, but it also provides label-­‐specific tasting notes and, in some cases, the story ™
behind the wine. When it was time to launch Fleming’s WiNEPAD in restaurants, the company looked to Stratix to make the rollout a reality. ™
The plan was to deploy 2000 iPad devices running Fleming’s WiNEPAD to 65 restaurants all at once—introducing the exciting menu improvement with a national celebration. “For our Guests, the Fleming’s WiNEPAD™ takes the guessing [ authorizations ]
out of ordering wine. We look forward to enhancing the experiences of our Guests and taking the intimidation factor • Apple Value Added Reseller • Apple Authorized Service Provider out of wine.” —Maeve Pesquera, National Director of Wine, Fleming’s Prime Steakhouse & Wine Bar Case Study | Fleming’s Prime Steakhouse & Wine Bar
[ iPad Offers Function and Fun ] ™
Fleming’s WiNEPAD was designed to mirror the restaurant’s décor with a custom designed case and color palette. But unlike paper, the app offers a variety of options for viewing and sorting the impressive wine selection—adding a fun element to learning about wine for Fleming’s Guests and associates. Each of Fleming’s 65 locations has 30 ™
iPad devices for presenting Fleming’s W iNEPAD . “Fleming’s has a 15-­‐year history of innovation. It’s in our heritage to adapt to our Guests’ changing tastes and needs as their daily lives seamlessly integrate technology. The ™
Fleming’s WiNEPAD is the next natural step in giving Guests what they want – an exciting and educational interactive dining experience.” —Maeve Pesquera, National Director of Wine, Fleming’s Prime Steakhouse & Wine Bar [ Partnering for Success ] Fleming’s CTO needed to keep his IT team at corporate headquarters focused on other strategic aspects of the business. Bringing in Stratix ™
helped lighten the load internally and get the Fleming’s WiNEPAD solution deployed as quickly as possible. With their expertise in m anaging end-­‐to-­‐end mobile solutions, and their ability to orchestrate collaboration between various teams, Stratix was a natural choice to partner on this project. Stratix provided a single point of contact for Fleming’s—acting as ®
a liaison between Fleming’s management, Apple representatives, technical consultants, and other third-­‐party vendors. And thanks to their breadth of m obile offerings, Stratix was ideally suited to scale their services to fit Fleming’s needs. [ Reaping the Rewards ] ] ™
The results of launching Fleming’s WiNEPAD on iPad devices have been exceptional. Fleming’s Guests have greater confidence in selecting wine from Fleming’s impressive selection, and the guest experience has been enhanced. For the Fleming’s staff, training sessions have become more interactive, enhancing employee excitement about the wine selection. The collaboration between Fleming’s and Stratix to deliver this innovative solution has succeeded in making the wine experience both accessible and fun. “For over 29 years, Stratix has helped customers, like Fleming’s, simplify the complexities of delivering mobile solutions. Our ability to help the Fleming’s team plan, deploy, and ™
support the WiNEPAD project provided them with a true competitive advantage through the use of technology. “ —Kevin Paolino, SVP Of Sales and Marketing, Stratix Stratix handled the logistics and volume of the iPad procurement, as well as the custom setup and packaging Fleming’s required, all in a short amount of time. In fact, in just under six weeks, Stratix deployed 2000 iPad devices to 65 restaurants, and provided valuable provisioning services including device imaging, configuration, testing, custom asset tagging, and kitting of the iPad devices. Since the initial deployment, Stratix continues to deliver lifecycle management services to help Fleming’s realize the most value for their ®
technology investment. Devices are tracked using Stratix’s sVision asset management tools, which arm the Fleming’s team with meaningful data about device performance. In addition, Fleming’s relies on Stratix’s advanced exchange and replacement services to ensure that their highly trafficked iPad devices are always in perfect working condition. 4920 Avalon Ridge Parkway
Norcross, GA 30071
1.800.883.8300
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rev:01 2013